Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Kogan.com

Location: South Melbourne, Victoria, Australia

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-27

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute a wide array of marketing and campaign assets across diverse channels including digital, print, packaging, social media, and paid media.

• Lead the ideation and execution of creative campaigns, playing a pivotal role in bringing concepts to life from inception to completion.

• Create and meticulously edit product and listing images, encompassing photography and advanced post-production techniques.

• Produce dynamic animated assets utilizing After Effects for impactful deployment across social media and paid advertising platforms.

• Contribute to corporate communications and internal collateral, ensuring brand consistency and professionalism.

📝 Enhancement Note: While the core role is Graphic Designer, the emphasis on "campaign creative," "digital, print, packaging, social media, and more," and "eCommerce environment" strongly suggests a focus on Go-To-Market (GTM) collateral, making this role adjacent to Revenue Operations and Sales Operations enablement. The mention of "AI tools" and "data-informed design decisions" also points towards a modern, analytics-influenced approach to creative production, a hallmark of efficient operations.

📈 Primary Responsibilities

• Develop and design a broad spectrum of marketing and campaign collateral, spanning digital advertisements, print materials, website graphics, product packaging, email campaigns, social media content, and paid media assets.

• Spearhead the conceptualization and execution of creative campaign strategies across multiple digital and traditional platforms, ensuring cohesive brand messaging.

• Perform product and listing image creation and editing, including photography sessions and comprehensive post-production enhancements to optimize visual appeal and accuracy.

• Generate engaging animated assets using Adobe After Effects for deployment in social media campaigns and paid advertising, enhancing visual storytelling and engagement.

• Provide design support for corporate communications, internal presentations, and other collateral as required, maintaining high standards of visual representation.

• Rigorously ensure all designed work adheres strictly to brief requirements, brand guidelines, and quality standards, delivering polished and effective creative outputs.

• Offer constructive feedback and mentorship to junior designers, fostering a collaborative environment that drives continuous improvement in design quality and efficiency.

• Actively collaborate with internal stakeholders, including marketing, product, and sales teams, to ensure the timely and effective delivery of creative projects that meet business objectives.

📝 Enhancement Note: The responsibility of "Ensuring all work aligns with brief requirements and brand guidelines" and "Collaborating with internal stakeholders" highlights the need for strong process adherence and cross-functional communication, which are critical for operations roles. The mention of "timely and effective delivery" points to project management and workflow efficiency.

🎓 Skills & Qualifications

Education: Degree qualified in a relevant field such as Graphic Design, Marketing, Communications, or a related discipline.

Experience: Proven mid-level design experience (2-5 years) in a fast-paced environment, with a strong preference for candidates with experience in eCommerce or Retail sectors.

Required Skills:

• Mastery of the Adobe Creative Suite, with advanced proficiency in Photoshop, Illustrator, InDesign, and After Effects.

• Demonstrated ability to creatively pair intuition with AI tools for streamlined production and data-informed design decisions.

• Proven ability to manage multiple project deadlines concurrently while maintaining meticulous attention to detail.

• Capacity to work effectively both independently and as an integral part of a collaborative creative team.

• Strong skill set in translating project briefs into compelling, on-brand designs that resonate with target audiences.

• Openness to receiving and incorporating feedback, with a proactive approach to pushing creative boundaries and exploring new design possibilities.

• Highly organised, efficient, and process-oriented with a systematic approach to design execution. Preferred Skills:

• Experience with photography and advanced post-production techniques.

• Familiarity with animation principles and motion graphics for social media and digital advertising.

• Understanding of eCommerce best practices and how design impacts conversion rates.

• Ability to interpret performance data to inform design iterations and optimizations.

📝 Enhancement Note: The requirement to "pair your creative intuition with AI tools to streamline production and make data-informed design decisions" is a significant indicator of modern operations practices, where efficiency and data analytics are integrated into creative workflows. "Organised, efficient and process-oriented" directly aligns with operational efficiency principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-impact design projects showcasing versatility across digital, print, and social media channels.

• Case studies demonstrating the ability to translate project briefs into compelling, brand-aligned visual assets.

• Examples of animated assets created in After Effects, highlighting motion graphics and storytelling capabilities.

• Evidence of product imagery creation and post-production, showcasing attention to detail and aesthetic quality.

• Demonstrations of how design decisions were informed by data or AI tools, if applicable. Process Documentation:

• Showcase examples of how you have managed multiple deadlines and maintained organization in previous roles.

• Illustrate your approach to collaborating with stakeholders and incorporating feedback into design iterations.

• Detail your workflow for creating and delivering campaign assets from concept to final execution.

📝 Enhancement Note: For a creative role with operational undertones, a portfolio should not just display finished work but also demonstrate the process behind it. Highlighting how a designer approaches briefs, manages workflows, collaborates, and potentially uses data or AI for optimization is crucial. This aligns with operations' focus on efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in a major Australian city like Melbourne, the estimated annual salary range is AUD $65,000 - $85,000. This range can vary based on the candidate's specific skill set, portfolio, and the depth of their eCommerce experience.

Benefits:

• Complimentary Kogan First Membership, offering benefits like free shipping and exclusive discounts.

• Team-exclusive discounts on Kogan.com products.

• Comprehensive Health & Wellness program.

• Access to Learning & Development opportunities, including Lunch & Learns and Hackathons.

• Team member referral program.

• Regular company and team events and celebrations.

• Opportunities for community engagement and volunteering.

• Extensive career development opportunities within Kogan.com.

Working Hours: Typically 40 hours per week, Monday to Friday. While the role is on-site, there may be an expectation of flexibility to meet campaign deadlines, a common trait in fast-paced eCommerce environments.

📝 Enhancement Note: The salary estimation is based on research of similar roles in Melbourne, Australia, considering the specified experience level and the dynamic eCommerce industry. The benefits listed are directly from the provided text, tailored to highlight aspects valuable to professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: eCommerce and Online Retail. Kogan.com is a pioneer in the Australian eCommerce space, known for its innovative approach to online retail and its diverse range of products.

Company Size: Kogan.com is a significant player in the Australian and New Zealand eCommerce market, indicating a mid-to-large size organization with established processes and a dynamic growth trajectory. This size suggests opportunities for impact and exposure to various business functions.

Founded: Kogan.com was founded in 2008, positioning it as an experienced and established entity in the relatively young eCommerce sector. Its history as a pioneer implies a culture of innovation and continuous adaptation.

Team Structure:

• The Graphic Design team is likely structured to support various marketing and operational functions, reporting to a Graphic Design Manager.

• This role involves collaboration with cross-functional teams, including marketing, product development, and potentially sales enablement teams, highlighting a matrixed or project-based collaboration model.

• The emphasis on "little red tape" and "Intrepreneur" suggests a culture that encourages initiative and direct contribution to strategy. Methodology:

• Data-informed design decisions, leveraging AI tools for production streamlining and performance insights.

• Agile and iterative approach to campaign creative development and execution.

• Focus on efficiency and process optimization to deliver high volumes of creative assets.

• Collaborative problem-solving and idea generation to drive eCommerce innovation.

Company Website: http://Kogan.com

📝 Enhancement Note: The company's description as "Pioneers of eCommerce" and a focus on "innovation," "autonomy," and "little red tape" suggest a dynamic, results-oriented culture. For a creative role, this means an emphasis on impactful work and the ability to adapt quickly, mirroring operational agility.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, positioned to contribute significantly to Go-To-Market (GTM) strategies and campaign execution. It offers a blend of creative execution and potential for leading ideation, bridging the gap between pure design and strategic creative direction.

Reporting Structure: The role reports to the Graphic Design Manager, indicating a clear line of responsibility within the creative department. Collaboration extends to various internal stakeholders, suggesting exposure to different business units and their operational needs.

Operations Impact: While primarily a creative role, the output directly impacts Kogan.com's revenue by driving customer engagement, conversion rates, and brand perception through effective visual marketing and campaign assets. The ability to produce high-quality, data-informed creative at scale is a key operational contribution to the business's commercial success.

Growth Opportunities:

• Creative Specialization: Deepen expertise in specific design areas such as animation, packaging, or digital campaign strategy.

• Leadership Development: Progress into senior designer roles, team leadership, or potentially Creative Manager positions with increased strategic responsibility.

• Cross-functional Acumen: Develop a stronger understanding of eCommerce operations, marketing strategy, and product management through close collaboration.

• AI & Data Integration: Become proficient in leveraging AI tools and data analytics for design optimization, a highly sought-after skill in modern operations.

📝 Enhancement Note: The description of Kogan.com as having "extensive career development opportunities" and being a place to "master your craft" and "do your best work" indicates a supportive environment for professional growth. For this role, growth likely involves not just design skills but also understanding the operational impact of creative work.

🌐 Work Environment

Office Type: The role is on-site in South Melbourne, Victoria, suggesting a professional office environment typical of a growing eCommerce company. This environment likely fosters collaboration and direct interaction with colleagues.

Office Location(s): South Melbourne, Victoria, Australia. This location is a well-established business hub, likely offering good accessibility and proximity to amenities.

Workspace Context:

• A collaborative office space designed to encourage interaction between design team members and other departments.

• Access to necessary design tools and technology, including the full Adobe Creative Suite and potentially advanced hardware.

• Opportunities for direct engagement with marketing, product, and management teams, facilitating clear communication and efficient project workflows.

Work Schedule: The standard working hours are likely Monday to Friday, 9 am to 5 pm (or similar), totaling 40 hours per week. Given the fast-paced eCommerce nature and potential for campaign launches, occasional flexibility may be required to meet critical deadlines.

📝 Enhancement Note: An on-site role in a major city like Melbourne usually implies a structured work environment that supports collaboration and direct communication, which are beneficial for efficient operations and rapid project turnaround.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit CV and a tailored cover letter that demonstrates a deep understanding of Kogan.com's business and operational model. Generic applications are explicitly discouraged.

• Testing Phase: Candidates will undergo an initial assessment or test to evaluate their design skills and problem-solving abilities, likely including practical design challenges.

• Portfolio Review & Interview: Shortlisted candidates will present their portfolio, focusing on how their work aligns with Kogan.com's brand and business objectives. This stage will involve discussions about their creative process, ability to work with AI tools, and collaboration style.

• Stakeholder Interviews: Potential interviews with the Graphic Design Manager and other key stakeholders to assess cultural fit, technical proficiency, and strategic thinking.

• Final Assessment: A final evaluation of the candidate's suitability, focusing on their potential to drive creative excellence and contribute to the company's eCommerce future.

Portfolio Review Tips:

• Tailored Showcase: Curate your portfolio to highlight projects most relevant to eCommerce, campaign creative, and digital/social media design.

• Process & Rationale: For each project, clearly articulate the brief, your design process, the tools used (including AI), and the rationale behind your creative decisions.

• Data/AI Integration: If possible, include examples where you've used data or AI to inform design choices or improve efficiency. Explain the impact.

• Brand Alignment: Demonstrate your understanding of brand guidelines and how you can effectively translate them into compelling visuals for Kogan.com.

• Concise Storytelling: Present your work with clear, concise narratives that highlight problem-solving and impact.

Challenge Preparation:

• Practical Design Task: Be prepared for a design challenge that mimics real-world tasks, such as creating campaign assets or product imagery.

• Time Management: Practice completing design tasks efficiently within a given timeframe.

• AI Tool Proficiency: Be ready to discuss how you would use AI tools to enhance your workflow or generate design variations.

• Brand Consistency: Focus on delivering work that is consistent with Kogan.com's established brand identity.

📝 Enhancement Note: The explicit mention of "testing" and the "hot tip" about tailoring applications and demonstrating "deep knowledge of the Kogan.com business and how we operate" strongly indicate that the company values a process-driven approach and candidates who understand business context, not just creative aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, InDesign, and After Effects for graphic design, image editing, layout, and motion graphics.

• AI Design Tools: Familiarity with AI-powered design tools for streamlining production, generating variations, or informing creative decisions. This could include tools for image generation, content creation, or workflow automation.

• Photography Equipment: Potential use of cameras and lighting for product and listing image creation.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, an understanding of how design impacts performance metrics (e.g., click-through rates, conversion rates) is crucial. Familiarity with analytics platforms like Google Analytics or internal reporting dashboards would be beneficial for understanding design effectiveness. CRM & Automation:

• Not directly applicable to the core design function, but understanding how design assets are utilized within marketing automation platforms or CRM systems could provide context for asset requirements.

📝 Enhancement Note: The explicit mention of "AI tools" is a critical piece of information. This suggests that Kogan.com is at the forefront of integrating technology into their creative operations, a trend that is highly relevant to efficiency and scalability in GTM functions.

👥 Team Culture & Values

Operations Values:

• Innovation: A pioneering spirit in eCommerce, encouraging new ideas and approaches to design and marketing.

• Efficiency: A focus on streamlined processes, rapid execution, and leveraging technology (like AI) to achieve more with less.

• Impact: Driving tangible results for the business, with a focus on how creative work contributes to revenue and growth.

• Collaboration: Working effectively across teams to achieve shared goals and deliver cohesive campaigns.

• Customer Focus: Designing with the end customer in mind, ensuring visual communication is clear, compelling, and aligned with their needs.

Collaboration Style:

• Cross-functional Integration: Close working relationships with marketing, product, and other business units to ensure design supports broader company objectives.

• Feedback-Driven: An environment where constructive feedback is valued for continuous improvement of both individual work and team processes.

• Agile and Responsive: Adapting quickly to changing market demands and campaign needs, characteristic of a fast-paced eCommerce setting.

📝 Enhancement Note: The company's emphasis on being "Pioneers of eCommerce" and having "little red tape" suggests a culture that values initiative, speed, and a results-oriented approach, all critical components of effective operations.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: Producing a large quantity of high-quality creative assets within tight deadlines in a dynamic eCommerce environment.

• Brand Consistency at Scale: Maintaining brand integrity across a vast range of products and marketing channels.

• Integrating AI Tools: Effectively incorporating AI tools into the design workflow to enhance efficiency and creativity without compromising quality or originality.

• Data-Informed Design: Translating performance data and customer insights into actionable design improvements.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new software features, animation techniques, and design trends.

• eCommerce Strategy: Gaining a deeper understanding of the eCommerce landscape, customer journeys, and conversion optimization strategies.

• AI and Automation: Developing skills in using AI-powered design tools and exploring other automation opportunities within creative workflows.

• Cross-Functional Exposure: Learning from other departments to understand the broader business context and how design contributes to overall operational success.

📝 Enhancement Note: The challenges highlighted, such as "high volume, fast pace" and "integrating AI tools," are directly relevant to operations management and efficiency, indicating that success in this role requires an operational mindset.

💡 Interview Preparation

Strategy Questions:

• How would you approach designing a campaign for a new Kogan.com product launch, considering both creative impact and conversion goals? (Focus on process, target audience, and measurable outcomes.)

• Describe a time you used data or AI to inform a design decision. What was the outcome? (Prepare a specific example demonstrating data-driven design.)

• How do you ensure brand consistency across multiple platforms and for different product categories within a large eCommerce business like Kogan.com? (Focus on process, asset management, and adherence to guidelines.) Company & Culture Questions:

• What excites you about Kogan.com's position as a pioneer in Australian eCommerce? (Research company history, mission, and market impact.)

• How do you handle constructive criticism or feedback on your designs, especially in a fast-paced environment? (Demonstrate adaptability and a collaborative spirit.)

• How do you see design contributing to Kogan.com's overall business strategy and revenue growth? (Connect your role to business objectives.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around the story of each project: the challenge, your solution (design process), the tools used (including AI), and the results or impact.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., improved engagement, conversion rates).

• Showcase Process: Highlight your workflow, how you interpret briefs, and your collaborative approach.

• AI Integration Discussion: Be prepared to discuss your experience with AI tools and how you see them evolving the design process at Kogan.com.

• Brand Fit: Explicitly link your portfolio pieces to Kogan.com's brand identity and target audience.

📝 Enhancement Note: The emphasis on "how we operate," "data-informed design," and "AI tools" in the interview preparation section strongly suggests that Kogan.com is looking for candidates who can think strategically and operationally about their creative output, not just execute tasks.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV and a tailored Cover Letter through the application link on jobs.lever.co.

• Portfolio Customization: Select and organize your portfolio to prominently feature relevant eCommerce, campaign, and digital design work. Prepare to articulate the process, rationale, and any measurable impact of your projects, especially those involving AI tools or data-informed decisions.

• Resume Optimization: Ensure your resume clearly highlights your proficiency in Adobe Creative Suite, experience with AI design tools, and any relevant eCommerce or retail background. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your understanding of Kogan.com's business, and how you would leverage design to drive their eCommerce success. Be ready to discuss your experience with AI and data in design.

• Company Research: Thoroughly research Kogan.com's brand, products, marketing strategies, and recent initiatives. Understand their "pioneering" approach and how their operations support this.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary and specific responsibilities, should be verified directly with the hiring organization during the interview process.