Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: iClassPro Inc

Location: Longview, Texas, United States

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: May 02, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual designs for both print and digital marketing collateral, directly supporting GTM strategies.

• Collaborate with cross-functional teams, including marketing and sales, to ensure brand consistency and enhance communication effectiveness across all channels.

• Translate complex business objectives and client needs into clear, impactful visual narratives that resonate with target audiences.

• Manage multiple design projects simultaneously, from initial concept to final file delivery, optimizing for efficiency and brand alignment.

• Contribute to the evolution of iClassPro's brand identity through innovative design solutions and creative problem-solving.

📝 Enhancement Note: While the role is "Graphic Designer," its proximity to marketing teams, B2B marketing experience requirement, and focus on promotional assets and communication media strongly suggest a role with significant Marketing Operations overlap, aiming to support Go-To-Market (GTM) initiatives through visual content strategy and execution.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets, including logos, branding materials, promotional flyers, social media graphics, email templates, and website elements, ensuring alignment with iClassPro's brand guidelines and marketing objectives.

• Partner closely with marketing, sales, and product teams to understand campaign goals, target audiences, and key messaging, translating these into effective visual communications that drive engagement and conversions.

• Select and curate appropriate graphics, illustrations, typography, and imagery to create cohesive and impactful designs that tell a compelling visual story for B2B audiences.

• Develop and present design concepts, mockups, and prototypes for internal review and stakeholder feedback, incorporating revisions to meet project requirements and expectations.

• Prepare and optimize final design files for various print and digital distribution channels, adhering to specific production specifications, resolution requirements, and file formats for seamless implementation.

• Contribute to larger, more complex design initiatives and specialized projects, potentially involving animation or video elements, by collaborating with cross-functional teams and leveraging advanced design techniques.

• Maintain brand consistency across all visual touchpoints, ensuring that all design outputs adhere to established brand standards, style guides, and overall marketing strategy.

📝 Enhancement Note: The responsibilities clearly indicate a need for the Graphic Designer to operate within a GTM framework, producing assets that directly support marketing and sales efforts. The emphasis on understanding project goals, audiences, messaging, and preparing files for digital distribution points to a role that requires an operational understanding of campaign execution.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Fine Arts, Visual Communications, or a closely related field.

Experience: A minimum of 3 years of professional graphic design experience, with a strong portfolio showcasing versatility across print and digital mediums. Equivalent combinations of education and relevant professional experience will also be considered.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, including expert-level skills in Photoshop, Illustrator, and InDesign.

• Strong command of Microsoft Office Suite, with a particular emphasis on PowerPoint for presentations and concept visualization.

• Demonstrated ability to conceptualize and design engaging visual content, including logos, branding collateral, marketing materials, and digital assets.

• Excellent understanding of typography, color theory, layout principles, and visual hierarchy to create aesthetically pleasing and effective designs.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.

• Strong communication and collaboration skills, with the ability to effectively present design concepts and incorporate feedback from stakeholders.

Preferred Skills:

• Experience with animation software (e.g., Adobe After Effects) or video editing tools, enabling the creation of dynamic visual content.

• Background or demonstrable understanding of B2B marketing principles and how design supports lead generation, customer acquisition, and brand building.

• Familiarity with UX/UI design principles and their application in digital interfaces.

• Experience working with a class management software company or in the youth activity center industry.

📝 Enhancement Note: The "3+ years of professional design experience" coupled with requirements for project management and cross-functional collaboration suggests an intermediate level designer capable of independent work and strategic input, rather than an entry-level role. The emphasis on B2B marketing and potential for animation/video points towards a need for skills that directly support GTM initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects that demonstrate proficiency in graphic design principles, branding, and visual communication for B2B contexts.

• Include examples of both print and digital collateral, such as logos, brand style guides, marketing brochures, social media campaigns, website graphics, and presentation decks.

• Highlight projects where collaboration with marketing, sales, or other internal teams was crucial to achieving project objectives.

• Present case studies that articulate the design challenge, your creative process, the solutions implemented, and the measurable impact or outcome of your design work (e.g., increased engagement, improved brand recognition).

Process Documentation:

• For each portfolio piece, clearly outline the design process followed, including:
  • Discovery & Briefing: How project objectives, target audience, and key messages were understood.
  • Concept Development: Ideation, sketching, mood board creation, and initial design exploration.
  • Design Execution: Iterative design process, software tools utilized, and refinement stages.
  • Feedback & Revision: How stakeholder feedback was incorporated and revisions were managed.
  • Production & Delivery: Final file preparation, output specifications, and successful implementation.

📝 Enhancement Note: For a Graphic Designer role supporting GTM and marketing operations, a portfolio that not only showcases aesthetic skill but also demonstrates an understanding of how design contributes to business objectives and campaign success is critical. The emphasis on process documentation and outcomes aligns with operations-focused roles that require measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in Longview, Texas, the estimated annual salary range is $55,000 - $75,000. This estimate considers the cost of living in the region, the company's stated competitive compensation, and the required skill set, including Adobe Creative Suite proficiency and B2B marketing experience.

Benefits:

• Highly Competitive Compensation Package: A salary that reflects your skills, experience, and contribution to the company's growth.

• Robust Paid Time Off (PTO): Generous allocation of paid time off to ensure a healthy work-life balance.

• Comprehensive Health Benefits: Includes medical, dental, and vision insurance coverage to support your well-being.

• Generous 401(k) Contribution: A retirement savings plan with employer matching to help you secure your financial future.

• Fun Company Events: Opportunities to connect with colleagues and build camaraderie through team-building activities and social gatherings.

• Career Growth Opportunities: Pathways for professional development and advancement within a thriving and purpose-driven organization.

Working Hours: Standard full-time hours, typically 40 hours per week. While the role is on-site, there may be occasional flexibility for urgent project needs, managed in coordination with the direct supervisor.

📝 Enhancement Note: The salary range is an estimate based on general US market data for Graphic Designers with 3-5 years of experience and the specific location. Actual compensation will be determined by iClassPro Inc. based on the candidate's qualifications, experience, and internal equity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically Class Management Software for youth activity centers). iClassPro operates in a niche but growing market, providing essential tools for businesses in the fitness, arts, and recreation sectors. This industry context means the company values efficiency, community building, and scalable solutions.

Company Size: iClassPro has been recognized on the Inc. 5000 list for three consecutive years (2023, 2024, 2025), indicating significant growth and a dynamic, expanding team, likely in the range of 50-250 employees. This size suggests a balance between established processes and the agility of a growing company.

Founded: iClassPro was founded with a mission to help businesses in the youth activity sector thrive by simplifying their operations. This founding principle likely translates into a company culture that is customer-centric, supportive, and focused on delivering tangible value.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, working closely with marketing managers, content creators, and potentially sales enablement specialists.

• Reporting structure is expected to be to a Marketing Director or Creative Lead, with frequent collaboration with other departments such as Sales, Product, and Customer Success.

Methodology:

• Data-Driven Design: While creative, the design process is expected to be informed by business objectives and target audience insights, aiming for measurable impact.

• Agile Workflow: Given the company's growth and fast-paced environment, design projects will likely follow agile methodologies, with iterative feedback loops and adaptability.

• Brand Stewardship: A strong emphasis on maintaining and evolving the iClassPro brand identity across all touchpoints.

Company Website: https://iclasspro.com/

📝 Enhancement Note: The Inc. 5000 recognition is a significant indicator of growth and operational efficiency within iClassPro, suggesting that this Graphic Designer role is integral to scaling the company's GTM efforts and brand presence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate Graphic Designer. It requires a solid foundation of 3+ years of professional experience and the ability to work independently on assigned projects while also contributing to broader team objectives. The expectation is for the designer to apply their skills to support operational GTM functions.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing. This position involves significant interaction with other departments, including Sales and Product, requiring strong stakeholder management and communication skills to effectively gather requirements and present design solutions.

Operations Impact: The Graphic Designer plays a crucial role in shaping the visual narrative of iClassPro. Their work directly influences brand perception, marketing campaign effectiveness, sales collateral quality, and overall customer engagement. By creating compelling visuals, they help to drive lead generation, support sales conversions, and reinforce brand loyalty, all of which are critical operational outcomes for a GTM strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics, UX/UI design, or advanced branding, potentially leading to senior or specialized design roles.

• Cross-Functional Leadership: As experience grows, there may be opportunities to lead design aspects of larger marketing campaigns or GTM initiatives, collaborating more strategically with senior stakeholders.

• Mentorship and Team Development: With proven performance, there's potential to mentor junior designers or contribute to the development of design processes and best practices within the marketing team.

📝 Enhancement Note: The emphasis on B2B marketing and collaboration with sales teams suggests that growth could also involve transitioning into roles with a more direct operational focus, such as Marketing Operations Specialist or GTM Design Lead, should the candidate develop expertise in campaign optimization and ROI analysis.

🌐 Work Environment

Office Type: This is an on-site position, indicating a traditional office environment where in-person collaboration and team interaction are prioritized.

Office Location(s): The role is based at 1249 LL Mackey Pkwy, Longview, TX 75605. This location in Longview, Texas, suggests a specific geographic focus for the company's primary operations.

Workspace Context:

• Collaborative Environment: The office setting is likely designed to foster teamwork, with shared workspaces and meeting areas conducive to brainstorming and project reviews.

• Operations Tools & Technology: The designer will have access to standard office technology and likely a dedicated workstation equipped with the necessary Adobe Creative Suite software and potentially other design or project management tools.

• Team Interaction: Regular opportunities for face-to-face interaction with marketing colleagues, sales teams, and other departments, facilitating clear communication and efficient project execution.

Work Schedule: The standard work schedule is 40 hours per week, aligning with typical full-time employment. While the role is on-site, the company's emphasis on work-life balance may allow for some flexibility in scheduling, subject to operational needs and managerial approval.

📝 Enhancement Note: An on-site role in a growing company like iClassPro often implies a dynamic and engaged work environment where team members are co-located, fostering a strong sense of community and facilitating real-time collaboration, which is beneficial for creative roles requiring frequent feedback and iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Culture Index Survey: Applicants are required to complete a Culture Index Survey as part of the application process to assess natural strengths and fit with team dynamics.

• Technical Interview: This stage will likely involve a deeper dive into your design skills, software proficiency (Adobe Creative Suite), and creative process. You may be asked to discuss specific projects from your portfolio.

• Portfolio Presentation/Case Study: You may be asked to present several key pieces from your portfolio, explaining your design choices, the problem-solving approach, and the impact of your work. This is where you demonstrate your understanding of B2B marketing and GTM objectives.

• Team/Hiring Manager Interview: An opportunity to discuss your fit with the team culture, your collaboration style, and your understanding of iClassPro's mission and market. Questions may focus on how you handle feedback and manage projects in a fast-paced environment.

• Final Interview (if applicable): May involve a discussion with senior leadership or a final assessment of your overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills for a B2B software company. Prioritize designs that showcase branding, marketing collateral, and digital assets.

• Highlight Process & Rationale: For each project, be prepared to explain your thought process, the problem you were solving, the target audience, your design decisions (color, typography, layout), and the outcomes. Quantify results where possible (e.g., "increased click-through rates by X%").

• Showcase Versatility: Include a mix of print and digital examples. If you have animation or video experience, be sure to include a relevant piece.

• Tailor to iClassPro: Research iClassPro's current branding and marketing materials. If possible, subtly tailor your presentation to show how your skills align with their aesthetic and business goals.

• Prepare for a Design Challenge: Be ready for a potential take-home design exercise or a live design problem during the interview process, focusing on creating assets for a specific campaign or scenario.

Challenge Preparation:

• Understand iClassPro's Business: Familiarize yourself with their class management software, target audience (gyms, dance studios, etc.), and market position.

• Identify Key Design Needs: Think about the types of visual assets a company like iClassPro would need for its GTM strategy (e.g., new feature launch graphics, social media ads, email campaign visuals).

• Practice Articulating Your Process: Be able to clearly and concisely explain your design methodology, from initial brief to final output, emphasizing problem-solving and iteration.

📝 Enhancement Note: The inclusion of a Culture Index Survey and the emphasis on B2B marketing and collaboration suggest that the interview process will evaluate not only design skills but also cultural fit and the candidate's ability to contribute to operational success within a growing GTM function.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating and manipulating graphics, layouts, and branding materials.

• Microsoft Office Suite: Strong skills in PowerPoint for presentations, concept visualization, and potentially creating slide decks for internal or external use. Word and Excel may also be utilized for project documentation or data integration.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Mailchimp, HubSpot Marketing Hub) is a plus, as it helps the designer understand how their assets will be deployed within these systems for lead generation and customer engagement campaigns.

📝 Enhancement Note: The core requirement is Adobe Creative Suite. Additional tools like After Effects (preferred), presentation software, and an understanding of marketing/sales technology stacks will enhance a candidate's value by demonstrating an operational awareness of how their creative output integrates into broader GTM workflows.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A commitment to understanding and serving the needs of iClassPro's B2B clients (youth activity centers) through effective and user-friendly design.

• Efficiency & Optimization: A focus on streamlining processes and producing high-quality work efficiently, reflecting the operational goals of a growing software company.

• Collaboration & Teamwork: Valuing open communication, mutual support, and collective problem-solving to achieve shared objectives.

• Innovation & Growth: Encouraging creative thinking, embracing new ideas, and a continuous drive for personal and company advancement.

• Data-Informed Creativity: While creativity is key, decisions are ideally informed by data and a clear understanding of how design contributes to measurable business outcomes.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing, sales, and product teams, requiring active participation in team meetings, feedback sessions, and project planning.

• Feedback Culture: An environment where constructive feedback is shared openly and respectfully, leading to iterative improvements in design work.

• Knowledge Sharing: Encouraging the sharing of design best practices, new techniques, and industry trends within the team and across departments to foster continuous learning and elevate the quality of creative output.

📝 Enhancement Note: The values suggest a culture that balances creative expression with a strong operational focus on business results and client success, typical of a growth-stage tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that innovative design solutions remain aligned with iClassPro's established brand guidelines and marketing objectives.

• Managing Evolving Priorities: Adapting to changing project demands and shifting priorities in a fast-paced GTM environment, requiring strong organizational and time management skills.

• Translating Technical Concepts Visually: Effectively communicating the benefits of class management software and its features through design, often requiring simplification of technical details for a broader audience.

• Staying Current with Design Trends: Continuously learning and adapting to new design tools, software updates, and evolving visual communication trends relevant to the B2B software industry.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new tools like After Effects for motion graphics.

• B2B Marketing & GTM Workshops: Potential for training or exposure to marketing strategy, campaign planning, and sales enablement to better understand the impact of design on business goals.

• Industry Conferences & Webinars: Access to professional development resources to stay abreast of design trends, software advancements, and best practices in visual communication.

• Mentorship: Guidance from senior designers or marketing leaders to foster career growth and develop leadership potential.

📝 Enhancement Note: The challenges presented are common in creative roles supporting operations, requiring a blend of artistic skill and pragmatic problem-solving. The growth opportunities are geared towards enhancing both creative and operational effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex technical information into a simple, visually appealing design. What was your process, and what was the outcome?" (Focus on your problem-solving process and ability to communicate value.)

• "How do you approach balancing creative freedom with strict brand guidelines and marketing objectives?" (Demonstrate your understanding of brand stewardship and strategic design.)

Company & Culture Questions:

• "What do you know about iClassPro and the class management software industry? How do you see design contributing to our growth?" (Showcase your research and strategic thinking.)

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Highlight your collaborative and adaptive approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, clearly state the objective, your role, the challenge, your solution (design choices), and the results. Use a "Problem-Solution-Result" framework.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved engagement, higher conversion rates, increased brand recall).

• Showcase Your Process: Briefly touch upon your creative workflow, from initial concept to final delivery, highlighting collaborative touchpoints.

• Tailor to B2B: Emphasize how your designs support business goals, lead generation, and customer acquisition, reflecting an understanding of the B2B marketing landscape.

• Be Ready for Questions: Anticipate questions about your software proficiency, design choices, and how you would approach specific design tasks for iClassPro.

📝 Enhancement Note: Preparing for questions that link design strategy to business operations and GTM goals will be crucial for this role. Demonstrating an understanding of how visual assets contribute to revenue and customer acquisition will set candidates apart.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Paylocity link.

• Customize Your Resume: Highlight experience in graphic design, B2B marketing, Adobe Creative Suite, and any relevant project management or cross-functional collaboration. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant B2B design work, and clearly articulates your design process and the impact of your work. Have specific case studies ready to discuss.

• Complete the Culture Index Survey: This is a mandatory step. Be honest and reflective of your natural working style.

• Research iClassPro: Familiarize yourself with their products, target market, and current marketing efforts to better articulate your fit and enthusiasm during interviews.

• Practice Your Portfolio Presentation: Rehearse explaining your design choices, process, and outcomes for key projects, focusing on how your work supports business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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