Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Huzzle

Location: Serbia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual identity and brand consistency for a B2B technology company specializing in audiovisual and video production hardware and cloud services.

• Drive digital publishing workflows, including website content management and blog post publication within WordPress.

• Produce a wide range of marketing collateral, from high-impact digital assets for web and social media to production-ready print materials for trade shows and sales.

• Leverage modern, AI-assisted design workflows to enhance efficiency and creative output in a fast-paced, project-based environment.

• Act as a self-directed creative professional, managing the end-to-end production process from brief to final delivery with a high degree of autonomy.

📝 Enhancement Note: This role, while titled "Graphic Designer," has significant Marketing Operations and Creative Operations responsibilities. The emphasis on digital publishing, CMS management (WordPress), and asset lifecycle management indicates a need for someone who can not only design but also execute and manage content deployment. The "Freelance" aspect in the original description has been interpreted as a project-based engagement within a FULL_TIME capacity, suggesting a need for consistent availability and integration similar to a full-time employee, but with the flexibility of a remote, independent contractor.

📈 Primary Responsibilities

• Design and produce high-quality digital visual assets, including website graphics, banners, social media visuals, video thumbnails, and iconography, ensuring strict adherence to brand guidelines.

• Develop and format webpages from provided wireframes, directly managing the content structure and visual presentation within the company's CMS (WordPress).

• Publish and manage blog posts and other content on the company website, ensuring proper formatting, SEO considerations, and asset integration.

• Create production-ready print collateral such as brochures, flyers, trade show banners, signage, and business cards, meticulously managing color profiles, bleed, and vendor specifications.

• Source, edit, and optimize imagery for email marketing campaigns and social media channels, ensuring visual appeal and brand consistency.

• Develop clear and informative visual diagrams to explain complex product concepts and technical specifications for marketing and sales enablement materials.

• Manage the complete asset lifecycle, from initial concept and design through to final file export in various required formats (JPG, PNG, PDF, Vector), and oversee the publication process.

• Collaborate with marketing and product teams to translate project briefs and requirements into compelling visual solutions that support Go-To-Market (GTM) strategies.

• Proactively identify and flag potential risks or project delays, maintaining clear and consistent communication with stakeholders throughout the design and publication process.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution, common in Marketing Operations roles that manage creative workflows. The mention of "publishing content across our digital ecosystem" and "managing the organization of digital assets within the CMS" strongly points to an operational component beyond pure design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio is the primary indicator of capability. A Bachelor's degree in Graphic Design, Marketing, Communications, or a related field would be considered a plus but is secondary to demonstrated skills and experience.

Experience: A minimum of 6 years of professional experience in graphic design, with a significant focus on digital marketing collateral and publication. Experience working within remote teams and managing projects independently is crucial.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Proven experience publishing and managing content and assets within WordPress CMS.

• Demonstrated ability to build and format high-quality webpages directly from wireframes.

• A diverse and robust portfolio showcasing excellence in both digital design (web graphics, social media) and print design (brochures, banners).

• Proven experience working effectively within remote, distributed teams.

• Strong self-starter mentality with a demonstrated ability to solve problems and execute tasks with minimal oversight.

• Excellent written and verbal communication skills, with a proactive approach to managing project timelines and flagging potential issues.

• Understanding of brand guidelines and the ability to apply them consistently across various media.

• Experience with asset management best practices and digital asset organization. Preferred Skills:

• Working knowledge of AI prompting and AI-assisted design workflows (e.g., Claude) to enhance production speed and creativity.

• Proficiency in Figma for collaborative design and prototyping.

• Experience with HubSpot for marketing automation and CRM integration.

• Basic video editing skills for social media content creation, potentially using tools like Descript.

• Familiarity with the audiovisual (AV), video production, or B2B technology industries.

• Background in content marketing principles and social media strategy.

📝 Enhancement Note: The required skills emphasize hands-on technical proficiency with core design tools and CMS management, alongside essential soft skills for remote, independent work. The preferred skills indicate a forward-looking company embracing AI and modern marketing technologies, offering a competitive edge to candidates with this exposure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 6 years of design experience.

• Specific case studies showcasing successful projects in both digital asset creation (e.g., website graphics, social media campaigns) and print collateral design (e.g., brochures, trade show materials).

• Examples of webpage design and formatting directly from wireframes, highlighting layout, user experience considerations, and visual hierarchy.

• Demonstrations of content publication and asset management within a CMS, ideally with WordPress examples.

• Visual explanations of complex concepts through diagrams or infographics, showcasing clarity and technical communication skills.

• Evidence of adherence to brand guidelines and ability to maintain visual consistency across diverse outputs. Process Documentation:

• Showcase a structured approach to managing design projects from brief to completion, detailing steps for concept development, iteration, feedback incorporation, and final delivery.

• Illustrate experience in managing file formats and specifications for various outputs, including web optimization and print production readiness (color profiles, bleed).

• Examples of how you manage feedback and revisions, ensuring efficient communication and timely project execution.

• If applicable, demonstrate experience with AI-assisted workflows, outlining how these tools were integrated to improve efficiency or creative outcomes.

📝 Enhancement Note: For operations-focused roles, a portfolio is not just a showcase of final products but a demonstration of process, problem-solving, and efficiency. This section emphasizes showing how the candidate works, not just what they've created, with a focus on workflow management and technical execution.

💵 Compensation & Benefits

Salary Range: Based on the requirement for 6+ years of experience, advanced skills in Adobe Suite and WordPress, and the remote, full-time nature of the role within Serbia, a competitive salary range for a Graphic Designer with these qualifications would typically fall between €25,000 - €40,000 annually. This estimation considers the average salaries for experienced designers in the Serbian market, adjusted for the specialized B2B technology industry and the demand for remote talent.

Benefits:

• Fully remote work environment: Enjoy the flexibility and autonomy of working from anywhere in Serbia.

• Flexible schedule and location: Ability to structure your workday to best suit personal productivity and life balance, within the needs of project delivery.

• Creative autonomy: High level of independence in design execution and decision-making, fostering innovation and ownership.

• Opportunity to work with cutting-edge AI-assisted workflows: Gain experience with advanced design tools and methodologies that are shaping the future of creative production.

• Fast-paced, project-based engagement: Work on a variety of stimulating projects that offer continuous learning and skill development.

• Direct engagement with innovative companies: Become an integral part of a client's team, contributing to their growth and success.

Working Hours: The role is designated as FULL_TIME, typically implying around 40 hours per week. However, the "Flexible schedule" benefit suggests that while the total hours are consistent, the daily or weekly structure can be adapted to suit the individual and project needs, provided all deadlines and collaboration requirements are met.

📝 Enhancement Note: Salary estimation for Serbia is based on aggregated data from reputable salary aggregators and job market analyses for skilled creative professionals. The benefits are drawn directly from the provided text, highlighting aspects attractive to remote and autonomous workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the professional audiovisual (AV) and video production technology sector, focusing on hardware and cloud-based services. This includes high-performance video encoders, capture cards, and remote production tools. The market served is global, encompassing higher education, corporate, healthcare, and government sectors. This context suggests a B2B environment with a need for clear, professional, and technically accurate visual communication.

Company Size: Huzzle, the recruiting platform, works with a range of clients from fast-growing startups to established tech-enabled businesses. The specific client is described as an "established leader" in their niche, indicating a mature organization with a defined market presence and potentially a structured, yet innovative, operational framework.

Founded: The client is an "established leader," implying a history of operation and product development, likely with a multi-year track record. This suggests a stable environment with a focus on reliable, mission-critical solutions.

Team Structure:

• The designer will join a collaborative, tech-focused environment within the client company.

• While the exact size of the design or marketing team isn't specified, the role is described as "self-directed" and requiring "high level of creative autonomy," suggesting the designer will work independently or with minimal direct supervision on day-to-day tasks.

• Collaboration is expected with marketing and product teams, indicating cross-functional interaction is a key aspect of the role, even in a remote setting. Methodology:

• The client prioritizes "impactful engineering and user-centric design."

• The role involves "modern, AI-assisted workflows," suggesting an embrace of new technologies for efficiency and innovation in design processes.

• The emphasis on "reliability" and "mission-critical environments" implies a need for meticulous attention to detail and a commitment to quality in all visual outputs.

Company Website: [Company URL provided as huzzle.com for Huzzle itself. The client's specific website URL is not directly provided but can be inferred as a leader in AV/video production technology.]

📝 Enhancement Note: By combining information about the client's industry, market position, and stated values, we can infer a professional, technically oriented culture that values innovation and user experience. The "self-directed" nature of the role suggests a mature team that empowers individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 6+ years of experience. It's a specialized creative role with significant operational responsibilities in content publishing and asset management. It bridges pure design with the execution of marketing operations.

Reporting Structure: The designer is expected to be "self-directed" and work with "high level of creative autonomy." They will likely report to a Marketing Manager, Creative Director, or Head of Marketing within the client organization. Collaboration will be cross-functional with marketing and product teams.

Operations Impact: The designer's work directly impacts the company's brand perception, marketing effectiveness, and Go-To-Market (GTM) strategies. High-quality visual assets and well-published digital content are crucial for lead generation, customer engagement, and establishing credibility in the competitive B2B technology space. Efficient content deployment through CMS management also supports the marketing team's operational efficiency.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-assisted design tools, learn advanced WordPress customization, and potentially develop skills in Figma and HubSpot.

• Industry Specialization: Gain in-depth knowledge of the AV and video production technology sector, becoming a subject matter expert in visual communication for this niche.

• Project Leadership: As a self-directed individual, there's potential to lead specific design initiatives or contribute to the strategic development of visual content.

• Workflow Optimization: Contribute to refining the creative operations and digital publishing processes for the client.

📝 Enhancement Note: The growth opportunities are framed around enhancing core design skills, expanding into related marketing technologies, and deepening industry expertise, all within the context of operational efficiency and strategic impact.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no physical office requirement. The work is conducted from the designer's chosen location within Serbia.

Office Location(s): The primary "location" is Serbia, allowing for remote work from anywhere within the country. This offers significant flexibility and avoids the need for relocation or daily commutes.

Workspace Context:

• Collaborative Environment: Despite being remote, collaboration with marketing and product teams is expected, likely facilitated through digital communication tools (e.g., Slack, Zoom, project management software).

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and content management systems (WordPress) is essential. The role also encourages the use of modern, AI-assisted workflows.

• Team Interaction: Opportunities for interaction will be through scheduled meetings, virtual brainstorming sessions, and project-specific communications, fostering a connected, albeit distributed, team dynamic.

Work Schedule: The role is FULL_TIME, typically around 40 hours per week. However, it offers a "Flexible schedule and location," implying that while core availability for meetings and deadlines is necessary, the daily working hours can be adapted. This flexibility is beneficial for managing personal tasks and optimizing productivity.

📝 Enhancement Note: The emphasis on "fully remote" and "flexible schedule" highlights the modern, distributed work model. The context suggests a reliance on digital collaboration tools and a focus on output and project delivery rather than fixed hours or physical presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will be the first step to assess your qualifications and creative output.

• Skills Assessment / Case Study: You may be asked to complete a design challenge or present a case study from your portfolio that demonstrates your ability to handle specific tasks relevant to the role (e.g., designing a webpage from a wireframe, creating print collateral, or explaining your process for a complex project).

• Team/Hiring Manager Interview: A discussion focused on your experience, problem-solving approach, remote work capabilities, and cultural fit with the client team. This is where you'll discuss your understanding of their brand and industry.

• Final Evaluation: Assessment of your overall fit, including communication skills, autonomy, and ability to integrate into a remote, tech-focused environment.

Portfolio Review Tips:

• Curate Strategically: Select your strongest pieces that directly align with the job requirements: digital assets, print collateral, web design from wireframes, and ideally, examples of CMS publishing or complex concept visualization.

• Showcase Process: For key projects, briefly outline the brief, your approach, the tools used (including AI if applicable), challenges faced, and the final outcome. Quantify results where possible (e.g., "improved engagement," "streamlined publication").

• Highlight Remote Collaboration: If possible, include examples or descriptions of how you've collaborated effectively with remote teams or managed projects independently.

• Brand Adherence: Ensure examples clearly demonstrate your ability to follow and apply brand guidelines consistently.

• Production Readiness: For print examples, mention your understanding of file preparation (bleed, color profiles) and for digital, your considerations for web optimization.

Challenge Preparation:

• Understand the Client's Business: Research the client's AV/video production space, their products, and their target audience.

• Review Brand Guidelines: Familiarize yourself with their existing visual identity.

• Practice Wireframing to Design: Be ready to articulate how you'd translate a basic wireframe into a visually appealing and functional webpage.

• Prepare a Case Study: Have 1-2 detailed examples ready to present that showcase your problem-solving skills, design process, and impact. Focus on efficiency and clear communication.

📝 Enhancement Note: This section provides practical advice tailored to operations-oriented creative roles, emphasizing the need to demonstrate not just design talent but also process efficiency, problem-solving skills, and the ability to manage projects autonomously in a remote setting.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency is mandatory, with specific emphasis on:

  • Photoshop: For raster image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, iconography, logos, and complex illustrations.
  • InDesign: For layout design of brochures, flyers, and other print collateral.

• WordPress: Proven experience in publishing content, formatting pages, and managing digital assets within the WordPress CMS.

• Figma (Preferred): For collaborative design, prototyping, and UI/UX design elements.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how visual assets perform is beneficial. Familiarity with analytics tools used by marketing teams (e.g., Google Analytics, HubSpot Analytics) could be an advantage for understanding content impact. CRM & Automation:

• HubSpot (Preferred): Experience with HubSpot for marketing automation, email campaigns, and CRM integration would be valuable, especially for understanding how visual assets fit into broader marketing funnels.

• AI-Assisted Design Tools (e.g., Claude): Proficiency or willingness to learn and utilize AI tools for accelerating design tasks, generating ideas, or optimizing workflows.

Integration & Workflow Tools:

• Proficiency in exporting files in various formats (JPG, PNG, PDF, Vector) and understanding their applications.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) used for task tracking and collaboration in remote settings.

📝 Enhancement Note: The technology stack is a critical component for operations roles. This section details the essential tools required, differentiating between mandatory and preferred skills, and highlighting the company's interest in modern, AI-driven workflows.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to high-quality visual output that upholds brand integrity and effectively communicates complex information.

• Efficiency & Automation: Embracing modern workflows, including AI-assisted tools, to optimize production speed and creative output.

• Autonomy & Ownership: Valuing self-directed individuals who can take initiative, solve problems independently, and manage their projects effectively.

• Collaboration & Communication: Fostering open communication channels within remote teams and with cross-functional stakeholders to ensure project success.

• Innovation & Adaptability: A forward-thinking approach that embraces new technologies and methodologies to stay at the forefront of the industry.

Collaboration Style:

• Remote-First: Communication and collaboration will primarily occur through digital channels, requiring clear, concise, and proactive interactions.

• Cross-Functional Integration: The designer will work closely with marketing and product teams, requiring the ability to understand diverse perspectives and translate them into visual solutions.

• Feedback-Driven: An open culture for providing and receiving constructive feedback to refine designs and improve processes.

• Agile & Project-Oriented: Working in a fast-paced, project-based environment that requires adaptability and quick turnaround times, while maintaining quality.

📝 Enhancement Note: The culture and values section is crucial for operations professionals to understand the working environment. This analysis focuses on how these values translate into daily tasks and team interactions, particularly in a remote and tech-focused setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Autonomy with Brand Consistency: Maintaining a high degree of creative freedom while strictly adhering to established brand guidelines and client needs.

• Managing Multiple Projects Simultaneously: Effectively prioritizing and executing tasks for various projects with different deadlines and requirements in a remote setting.

• Translating Technical Concepts Visually: Simplifying complex AV and video production technology into clear, engaging visual assets for diverse audiences.

• Adapting to AI-Assisted Workflows: Quickly learning and integrating new AI tools into the design process, ensuring they enhance, rather than hinder, creative output and quality.

• Effective Remote Communication: Ensuring clear and consistent communication across time zones and digital platforms to avoid misunderstandings and project delays.

Learning & Development Opportunities:

• Mastering AI Design Tools: Developing advanced skills in utilizing AI for ideation, asset generation, and workflow optimization.

• Deepening CMS Expertise: Becoming highly proficient in WordPress for advanced content management and website customization.

• Industry Immersion: Gaining specialized knowledge in the professional AV and video production technology sector, understanding its unique visual communication needs.

• Cross-Functional Skill Development: Expanding understanding of content marketing, social media strategy, and potentially basic video editing to create more integrated campaigns.

• Portfolio Enhancement: Continuously building a portfolio that showcases cutting-edge design skills and operational efficiency.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and demonstrate their problem-solving capabilities. Growth opportunities are framed around skill enhancement and industry specialization, aligning with career progression in operations-focused creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a wireframe and transforming it into a fully designed, user-friendly webpage. How do you ensure brand consistency and optimize for web performance?" (Focus on process, tools, and brand adherence)

• "How do you manage multiple design projects with competing deadlines in a remote environment? Can you provide an example of how you've successfully prioritized and delivered under pressure?" (Focus on project management, time management, and remote work effectiveness)

• "Imagine you need to explain a complex hardware feature for our video encoders. How would you approach designing a visual diagram or infographic to make it easily understandable for a B2B audience?" (Focus on technical communication and visual problem-solving) Company & Culture Questions:

• "What interests you about the professional AV and video production industry, and how do you see your design skills contributing to a company in this space?" (Focus on industry research and alignment)

• "This role requires significant autonomy. Can you describe a situation where you had to take initiative and solve a problem with minimal supervision?" (Focus on self-starter mentality and problem-solving)

• "How do you stay updated on design trends and new technologies, particularly AI-assisted design tools, and how have you integrated them into your workflow?" (Focus on continuous learning and tech adoption) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your solution (design process), the tools used, and the outcome.

• Highlight Operations: Emphasize aspects of your work that demonstrate operational efficiency, such as your process for file preparation, CMS publishing, or asset management.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved clarity, faster publication times).

• Showcase AI Integration: If you've used AI tools, be prepared to explain your prompts, how you refined the output, and the benefits it brought to the project.

• Be Ready for Live Design/Critique: Some interviews might involve a live design exercise or a critique of existing company materials, so be prepared to offer constructive feedback and design solutions on the spot.

📝 Enhancement Note: These interview questions and preparation tips are designed to probe for the specific skills and operational mindset required for this role, emphasizing process, efficiency, and strategic thinking alongside creative talent.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 6+ years of experience with Adobe Creative Suite, WordPress CMS, and web design, using keywords from the job description such as "digital asset creation," "print collateral," "CMS management," and "AI-assisted workflows."

• Prepare Your Portfolio: Curate a digital portfolio that prominently features examples of web graphics, print materials, webpage designs from wireframes, and any CMS publishing work. Ensure it is easily accessible and showcases your best work relevant to B2B technology marketing.

• Practice Your Pitch: Be ready to articulate your design process, how you manage remote projects, and your experience with AI tools during interviews. Prepare specific examples that demonstrate your problem-solving skills and creative autonomy.

• Research the Client: Familiarize yourself with the client's company, their products in the AV/video production space, and their target markets to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.