Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gold's Gym

Location: Dallas, Texas, United States

Job Type: Full-time

Category: Creative & Media / Graphic Design

Date Posted: April 30, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact visual assets across paid media, email, and in-gym environments, ensuring brand consistency and driving engagement.

• Collaborate with cross-functional teams, including Marketing and Senior Graphic Designers, to bring annual brand campaigns and promotional offers to life.

• Interpret creative direction and brand strategy into strong visual systems, focusing on typography, layout, color, and hierarchy to solve visual problems.

• Manage day-to-day creative execution with precision, consistency, and speed, while also contributing to concepting for larger brand initiatives.

📝 Enhancement Note: This role is focused on tactical execution of creative assets for a well-established fitness brand, requiring a strong understanding of visual systems and their application across diverse marketing channels. The emphasis on "solving problems visually" and "designing with intention" suggests a need for strategic thinking beyond aesthetics.

📈 Primary Responsibilities

• Design original, high-quality visual assets for paid media (display ads, social templates), promotional emails, in-gym point-of-purchase (POP) displays, signage, and other physical brand touchpoints.

• Interpret creative briefs and brand strategy to develop cohesive visual systems, including typography, color palettes, and layout hierarchy, for campaigns and ongoing brand assets.

• Execute monthly paid media creative, including campaign variations and adaptations across different formats, sizes, and audiences.

• Collaborate with Senior Graphic Designers and the Creative Director during concepting sessions for brand and seasonal campaigns, contributing design thinking and visual ideas.

• Maintain and elevate brand templates, ensuring consistency while improving clarity, impact, and usability across all creative outputs.

• Prepare production-ready artwork with meticulous attention to detail, file structure, and technical specifications for both print and digital applications.

• Adapt and version designs accurately and rapidly across various channels, formats, and audience segments.

• Stay current with design trends, tools, and cultural references to ensure the brand remains visually relevant and engaging.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution for immediate needs (monthly offers, paid media) and contribution to broader brand initiatives. The need to "adapt and version designs" and "prepare production-ready artwork" points to a requirement for strong technical skills and process adherence.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Visual Design, Graphic Design, or a related field is preferred.

Experience: 3+ years of professional graphic design experience, either in-house or at an agency.

Required Skills:

• Proficiency in Adobe Creative Suite: InDesign, Illustrator, Photoshop.

• Proficiency in Figma for collaborative design and prototyping.

• Strong understanding and application of typography, layout design, color theory, and visual hierarchy.

• Proven ability to design for paid media, email marketing, and print production.

• Experience in executing and adapting designs across multiple formats and channels.

• Ability to manage multiple projects simultaneously in a fast-paced environment without sacrificing quality.

• Excellent communication skills, with the ability to articulate design rationale and receive feedback professionally.

• A dependable team player with a strong sense of ownership and accountability.

Preferred Skills:

• Experience with Asana or similar project management tools for workflow tracking.

• Experience and passion for fitness, lifestyle, or retail brands.

• Familiarity with video editing software or motion graphics principles.

• A proactive, self-starter mentality with a curious and coachable attitude.

📝 Enhancement Note: The required toolset (Adobe Creative Suite, Figma) and experience in specific design applications (paid media, email, print) are critical. The preference for fitness/lifestyle brand experience and project management tool familiarity can significantly enhance a candidate's profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 3 years of professional graphic design work, with a clear emphasis on diverse applications.

• Demonstration of visual problem-solving skills through case studies or project descriptions, highlighting how design choices addressed specific marketing objectives.

• Examples of work across paid media (digital ads, social assets), email marketing campaigns, and print collateral (signage, POP).

• Evidence of ability to maintain brand consistency and execute within established brand guidelines, while also showing creative innovation.

Process Documentation:

• Examples of how designs were adapted and versioned for different channels, sizes, and audiences, demonstrating efficiency and accuracy.

• Case studies or project examples that detail the process from brief to final production-ready artwork, emphasizing attention to detail and technical specifications.

• Demonstration of understanding and application of brand templates, including any updates or improvements made to them.

• Work samples that reflect an ability to collaborate with cross-functional teams and incorporate feedback effectively.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should curate their submissions to highlight versatility across digital and print, adherence to brand standards, and the ability to translate strategic goals into compelling visual executions. Demonstrating experience with templated design and versioning will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Dallas, Texas, the estimated annual salary range is $60,000 - $80,000. This range accounts for the cost of living in Dallas and the specified experience level.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Paid time off (PTO) including vacation days, sick leave, and holidays.

• Employee discounts on Gold's Gym memberships and potentially other fitness-related products or services.

• Opportunities for professional development and continuing education in design.

Working Hours: Standard full-time working hours, typically 40 hours per week. Some flexibility may be available, but the role is primarily on-site, requiring consistent presence during core business hours.

📝 Enhancement Note: The salary estimate is based on market data for graphic design roles in major metropolitan areas like Dallas, considering the specified experience level. Benefits are standard for full-time positions at established companies, with a specific perk related to the company's core business.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fitness & Wellness, Health Clubs, Leisure Services. Gold's Gym operates within a competitive and dynamic health and fitness market, emphasizing brand heritage, community, and results-driven fitness programs.

Company Size: Gold's Gym is a large, established brand with a significant global presence, likely employing thousands across its corporate offices and franchised locations. This suggests a structured environment with established processes, but also opportunities for impact within specific departments.

Founded: Gold's Gym was founded in 1965, giving it a long-standing reputation and a rich history in the fitness industry. This legacy can influence a culture that values tradition and brand recognition, while also adapting to modern fitness trends.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, potentially within a larger Brand team.

• The team structure may include a Creative Director, Senior Graphic Designers, Content Creators, Marketing Managers, and Project Managers, fostering cross-functional collaboration.

Methodology:

• Data-Informed Creative: While creative output is key, the role emphasizes designing for performance, suggesting that creative decisions are informed by marketing objectives and performance data from paid media and email campaigns.

• Systematic Design: A strong emphasis on brand guidelines, templates, and visual systems indicates a methodical approach to ensuring consistency and scalability.

• Agile Execution: The need to execute monthly offers and adapt designs quickly points to an agile workflow, prioritizing speed and responsiveness alongside quality.

Company Website: https://www.goldsgym.com/

📝 Enhancement Note: Gold's Gym's long history and global reach imply a culture that balances brand legacy with modern fitness trends. The Graphic Designer will operate within a structured marketing/creative team, requiring collaboration and adherence to established brand systems while contributing to performance-driven creative.

📈 Career & Growth Analysis

Operations Career Level: This is an individual contributor role at an early to mid-career stage, focused on executing design tasks and contributing to creative projects. It's a foundational role for a designer looking to gain experience in a major brand environment.

Reporting Structure: The Graphic Designer will report to a Senior Graphic Designer or Creative Manager, who will provide direction, feedback, and oversee project assignments. Collaboration will be extensive with marketing teams, content creators, and project managers.

Operations Impact: The Graphic Designer's work directly impacts brand perception, member engagement, and conversion rates for promotional campaigns. High-quality, on-brand creative is crucial for driving traffic to gyms, increasing membership sign-ups, and enhancing the overall member experience.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital advertising creative, email design best practices, or print production for large-scale campaigns.

• Senior Designer Path: Potential to progress to a Senior Graphic Designer role by demonstrating advanced design skills, strategic thinking, and leadership potential within projects.

• Cross-Functional Exposure: Gaining experience working closely with marketing, content, and other departments can open doors to broader marketing or creative strategy roles.

• Brand Expertise: Developing deep knowledge of the Gold's Gym brand and its visual language can lead to more specialized roles within brand management or creative direction.

📝 Enhancement Note: This role offers a solid foundation for a graphic designer in a well-known brand. Growth is likely to come from mastering core design execution, expanding into more strategic creative contributions, and potentially moving into senior or specialized creative roles within the organization.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment within Gold's Gym's corporate headquarters in Dallas, Texas. This setting typically fosters direct collaboration, spontaneous brainstorming, and adherence to a structured workday.

Office Location(s): The role is located at 5420 Lyndon B Johnson Suite 700, Dallas, Texas 75240. This is a corporate office setting, distinct from a gym facility.

Workspace Context:

• The workspace is likely designed to support creative collaboration, with access to necessary design software and hardware.

• Expect a dynamic environment where designers work closely with marketing teams, project managers, and potentially other creatives.

• Opportunities for informal interaction and knowledge sharing with colleagues will be prevalent in an on-site setting.

Work Schedule: The standard work schedule is approximately 40 hours per week, Monday through Friday, during core business hours. While the role emphasizes speed and execution, there might be occasional needs to adjust hours for critical deadlines, though this is not explicitly stated as a requirement.

📝 Enhancement Note: The on-site requirement in a corporate office environment suggests a need for strong interpersonal skills and a preference for a collaborative, structured work setting. Proximity to colleagues will facilitate quick feedback loops and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Portfolios should be well-organized, easy to navigate, and showcase relevant work.

• First Interview (Hiring Manager/Recruiter): Focus on your experience, understanding of design principles, and cultural fit. Be prepared to discuss your career path and motivations.

• Design Challenge/Portfolio Review: You may be asked to complete a small design task or present key projects from your portfolio, explaining your process, rationale, and how your work met objectives. This is where you'll demonstrate your design thinking and technical skills.

• Final Interview: Potentially with senior creative leadership, focusing on strategic thinking, brand alignment, and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize examples in paid media, email, and print/in-gym collateral.

• Tell a Story: For each project, briefly explain the brief, your process, the challenges, your solutions, and the impact (if measurable).

• Highlight Systems Thinking: Show how you approach consistent branding and templated design.

• Technical Proficiency: Ensure your portfolio demonstrates command over Adobe Creative Suite and Figma.

• Professional Presentation: Make sure your portfolio is easy to access (e.g., a personal website or a well-organized PDF) and visually polished.

Challenge Preparation:

• If a design challenge is issued, focus on understanding the brief completely.

• Prioritize clarity, brand consistency, and thoughtful execution within the given constraints.

• For portfolio presentations, practice articulating your design decisions concisely and confidently. Be ready to answer "why" behind your choices.

📝 Enhancement Note: The interview process will heavily rely on evaluating your portfolio and design thinking. Prepare to articulate your creative process, demonstrate technical proficiency, and showcase how your design work aligns with marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: For layout design, print collateral, and multi-page documents.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Figma: For collaborative design, prototyping, UI/UX elements, and creating scalable design systems.

Analytics & Reporting:

CRM & Automation:

• Asana: Experience with Asana or similar project management tools (e.g., Trello, Monday.com, Jira) is preferred for managing workflows, tracking tasks, and collaborating with teams.

📝 Enhancement Note: Mastery of Adobe Creative Suite and Figma is non-negotiable. Familiarity with project management tools like Asana is a significant advantage for efficient workflow and team collaboration. Understanding how creative impacts performance metrics will also be valuable.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A deep respect for and commitment to upholding the Gold's Gym brand identity and visual standards across all touchpoints.

• Performance-Driven Creativity: Valuing design that not only looks good but also achieves specific marketing objectives and drives measurable results.

• Collaboration & Teamwork: A culture that encourages open communication, mutual support, and effective collaboration with cross-functional teams.

• Efficiency & Adaptability: An appreciation for speed, precision, and the ability to adapt designs quickly to meet evolving project needs and market demands.

• Continuous Learning: A commitment to staying updated on design trends, tools, and best practices to keep the brand visually fresh and relevant.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, content, and project management teams, necessitating clear communication and alignment on project goals.

• Feedback-Oriented: An environment where constructive feedback is shared and received professionally, leading to iterative improvements in creative work.

• Process-Driven: Working within established workflows and project management systems to ensure timely delivery and quality control.

📝 Enhancement Note: The culture likely emphasizes a balance between creative excellence and business objectives. Designers are expected to be collaborative partners who can translate brand strategy into effective visual communications, adapting to a fast-paced marketing environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently producing high-quality creative assets quickly to meet the demands of monthly offers and ongoing campaigns.

• Maintaining Brand Consistency: Ensuring that all creative output, including templated work and adaptations, strictly adheres to brand guidelines while still feeling fresh.

• Creative Execution Under Pressure: Delivering impactful designs within tight deadlines and potentially evolving project scopes.

• Adapting to Diverse Channels: Translating creative concepts effectively across a wide range of media, from digital ads to in-gym signage.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in specific areas of digital design, motion graphics, or print production.

• Brand Strategy Immersion: Deepening understanding of how creative contributes to broader marketing and brand strategy for a major fitness brand.

• Cross-Functional Skill Development: Exposure to marketing campaign planning and execution, providing broader business context.

• Mentorship: Learning from Senior Graphic Designers and Creative Directors to develop a stronger design eye and strategic approach.

📝 Enhancement Note: This role presents opportunities to hone execution skills and gain experience within a large brand framework. The primary challenge will be managing a high volume of work while maintaining quality and brand integrity, with growth potential stemming from mastering these demands and expanding strategic contributions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a design for multiple platforms. What was your process?" (Tests adaptability, technical execution.)

• "How do you ensure your designs align with marketing objectives and drive performance?" (Assesses strategic thinking, focus on results.)

Company & Culture Questions:

• "What excites you about Gold's Gym as a brand, and how do you see your design skills contributing to our mission?" (Gauges brand interest, cultural fit.)

• "How do you handle constructive criticism or feedback on your designs?" (Assesses coachability, collaboration.)

Portfolio Presentation Strategy:

• Selectivity is Key: Choose 3-5 strong projects that best represent your skills for this role, focusing on paid media, email, and print.

• The "Why" Matters: For each project, clearly articulate the objective, your role, the challenges, your design process, and the outcome. Quantify results if possible.

• Showcase Systems Thinking: Demonstrate how you approach creating cohesive visual systems and applying brand guidelines.

• Technical Mastery: Be ready to discuss your tool usage (Adobe Suite, Figma) and your file preparation process.

• Concise Storytelling: Practice presenting your work efficiently and engagingly, leaving time for discussion.

📝 Enhancement Note: Be prepared to discuss your portfolio in detail, focusing on the strategic intent behind your designs and your ability to execute them effectively within brand parameters and for specific marketing goals. Demonstrating an understanding of performance-driven creative will be highly advantageous.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link, ensuring all fields are completed accurately.

• Portfolio Customization: Curate your online portfolio or PDF to prominently feature work relevant to paid media, email campaigns, and print/in-gym collateral. Select projects that demonstrate strong typography, layout, and brand consistency.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience, specific software proficiencies (Adobe Creative Suite, Figma), and any experience with fitness/lifestyle brands or project management tools (Asana). Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and how your work aligns with marketing objectives. Prepare to present your portfolio and discuss specific projects in detail, focusing on problem-solving and brand stewardship.

• Company Research: Familiarize yourself with Gold's Gym's current marketing campaigns, brand aesthetic, and overall mission. Understand how their visual identity is presented across their website and social media channels.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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