GRAPHIC DESIGNER

📍 Job Overview

Job Title: Graphic Designer

Company: GELMART INDUSTRIES, INC. (Rafar Group)

Location: New York, NY, US

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: 2026-07-25

Experience Level: Mid-Level (3-7 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual assets and graphic designs across all consumer touchpoints, including digital, paid media, email, social, and print.

• Execute on-brand design work for marketing campaigns, seasonal launches, and key brand moments, ensuring visual consistency and adherence to fashion aesthetics.

• Collaborate closely with marketing, e-commerce, and merchandising teams to translate product strategy and campaign goals into impactful visual narratives.

• Manage multiple design projects simultaneously in a fast-paced, entrepreneurial environment, prioritizing effectively to meet strict deadlines and deliver high-quality creative output.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and reporting structure (reporting to VP of Marketing, Rafar Group) strongly indicate a role deeply integrated into marketing operations and GTM strategy execution. The emphasis on performance-driven creative and asset adaptation for paid media and e-commerce aligns with operational efficiency in marketing.

📈 Primary Responsibilities

• Design and execute customer-facing graphics and marketing assets for a portfolio of intimates and innerwear brands, including Hanky Panky, across digital, paid media, email, social, print, and retail/sales materials.

• Develop and adapt assets for paid media platforms (Meta, Google Ads) and e-commerce channels (Shopify), adhering to specific technical requirements, formats, and mobile-first design best practices.

• Create on-brand visual elements for e-commerce, including product photography layouts, banners, landing pages, and category pages, ensuring a seamless and engaging online shopping experience.

• Design and implement email templates and modular components within Klaviyo, maintaining visual consistency and optimizing for performance and conversion.

• Support the production of sales enablement materials such as line sheets, lookbooks, and sell-in presentations for retail partners and sales teams, ensuring professional and brand-aligned collateral.

• Collaborate with the Art Director to receive creative direction, manage feedback, and iterate on designs to meet brand standards, business objectives, and project timelines efficiently.

• Maintain and enforce brand guidelines across all design outputs, ensuring a cohesive and elevated visual identity across all consumer touchpoints and marketing channels.

• Manage digital asset libraries, ensuring organized storage, efficient retrieval, and proper version control for all creative assets.

• Support photo shoot production through image retouching, post-production, and adaptation of existing assets for various formats and markets.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on asset creation, management, and distribution across multiple marketing channels. The need to adapt assets for specific platforms (Meta, Google, Shopify, Klaviyo) and manage digital asset libraries points to key GTM operations functions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or equivalent educational background.

Experience: 3–7 years of professional graphic design experience, with a preference for candidates with experience in fashion, retail, intimates, or consumer goods industries.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating visual assets.

• Proven experience designing for Meta (Instagram, Facebook) and Google Ads platforms, including a strong understanding of ad specifications, formats, and mobile-first design principles for optimal performance.

• Hands-on experience with Klaviyo for email design, including the ability to create and modify email templates and modular components.

• Strong retouching skills in Photoshop, encompassing color correction, image editing, compositing, and seamless manipulation of product photography.

• Demonstrated ability to maintain and apply brand guidelines consistently across diverse creative outputs.

• Exceptional organizational skills with the capacity to manage multiple design projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

• Excellent communication and collaboration skills, with the ability to receive and incorporate feedback constructively from cross-functional teams. Preferred Skills:

• Familiarity with Shopify for e-commerce asset design and coordination, including understanding platform capabilities and asset integration.

• Working knowledge of Figma or similar collaborative design tools for efficient file sharing, version control, and design handoff processes.

• Experience in visual storytelling and the ability to balance elevated, fashion-forward aesthetics with performance-driven creative requirements for marketing effectiveness.

• Understanding of print production processes and file preparation for various printing methods.

📝 Enhancement Note: The emphasis on specific platforms like Klaviyo and Shopify, alongside paid media design experience, suggests a need for practical application of design skills within marketing operational workflows. The requirement for experience balancing fashion aesthetics with performance metrics is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-7 years of professional design work, with a strong emphasis on fashion, retail, or consumer goods.

• Demonstrated examples of mobile-first design, highlighting adaptability for various screen sizes and user experiences.

• Clear evidence of ability to execute on-brand graphics for diverse channels, including paid social media ads, email marketing campaigns, and e-commerce assets.

• Case studies or examples that illustrate the impact of design on marketing objectives, such as engagement rates, conversion metrics, or brand awareness. Process Documentation:

• Examples of how you've managed design workflows from concept to final delivery, including project prioritization and timeline management.

• Demonstration of how you've incorporated feedback and iterated on designs to meet stakeholder requirements and quality standards.

• Showcase of experience in preparing and delivering final production-ready files for various media (print, digital, paid media) according to exact specifications.

• Evidence of collaboration with cross-functional teams (marketing, e-commerce, merchandising) to achieve shared project goals.

📝 Enhancement Note: The portfolio should not just display aesthetic capabilities but also practical application within marketing operations. Candidates should be prepared to discuss their design process, project management skills, and how their work contributes to measurable business outcomes, particularly in e-commerce and paid media.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD annually, commensurate with experience.

Benefits:

• Comprehensive benefits package, likely including health, dental, and vision insurance.

• Paid time off (PTO) for vacation, sick days, and holidays.

• Opportunity to work with a passionate, fun, and creative team within a well-established company.

• Potential for professional development and growth within the Rafar Group's portfolio of brands.

Working Hours: 40 hours per week, standard full-time schedule.

📝 Enhancement Note: The salary range is based on the provided data for a mid-level Graphic Designer in New York City with 3-7 years of experience. The benefits are listed as "comprehensive" and "paid time off" as per the input description. The role is explicitly office-based in NYC, indicating a standard 40-hour work week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Intimate Apparel, Innerwear, Retail, Manufacturing. The Rafar Group is a significant player with over 70 years of experience, operating as a top private label manufacturer and brand owner.

Company Size: The provided information does not specify the exact company size, but it operates globally with headquarters in NYC and offices in Bentonville, AR, and throughout Asia. This suggests a medium to large organization with a complex operational structure.

Founded: The Rafar Group was founded over 70 years ago, indicating a stable, established company with a long history and deep industry knowledge.

Team Structure:

• The Graphic Designer reports to the VP of Marketing at the Rafar Group, placing them within the marketing department's hierarchy.

• Collaboration is expected with brand, performance, marketing, e-commerce, and merchandising teams, suggesting a matrixed or project-based team structure common in dynamic creative environments.

• The role will involve working with an Art Director for creative direction, indicating a clear creative leadership and oversight structure. Methodology:

• The company likely employs data-driven approaches to marketing and design, given the emphasis on performance-driven creative and e-commerce optimization.

• Workflow planning and optimization are crucial, especially in a fast-paced environment managing multiple brands and campaigns.

• Automation and efficiency practices are implied through the use of specific tools like Klaviyo and the need for standardized asset creation.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=b854e6f0-16aa-4750-b520-f5d85229419c (Note: This is the ADP recruitment portal URL and may not be the direct company website)

📝 Enhancement Note: The context of Rafar Group as a global leader in intimate apparel, with a legacy brand like Hanky Panky, suggests a culture that values both heritage and innovation. The "entrepreneurial environment" and "fast-moving" description imply a dynamic workplace where adaptability and efficiency are key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3-7 years of experience. It's a hands-on creative role with significant responsibility for executing marketing and brand initiatives.

Reporting Structure: The Graphic Designer reports directly to the VP of Marketing, indicating a high level of visibility and direct impact on marketing strategies and execution. This also suggests a supportive reporting relationship with clear creative direction.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and conversion rates across multiple channels. By creating compelling visual assets for marketing campaigns, e-commerce, and paid media, this role is instrumental in driving revenue and achieving GTM objectives.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in fashion e-commerce design, performance marketing creative, or email marketing design within specific brands.

• Leadership: Potential to grow into an Art Director role or lead design initiatives for specific brands or campaigns as experience and capabilities expand.

• Skill Development: Continuous learning opportunities through exposure to diverse marketing channels, new design tools, and industry trends in fashion and digital marketing.

📝 Enhancement Note: The role offers a clear path for creative professionals to impact business results directly. Growth opportunities are likely tied to demonstrating strong design execution, strategic thinking in visual communication, and adaptability within a dynamic marketing environment.

🌐 Work Environment

Office Type: The role is described as "NYC HQ (Flatiron) – Office-based," indicating a traditional in-office work environment. This suggests a collaborative workspace designed for team interaction and focused creative work.

Office Location(s): The primary location is the company's headquarters in the Flatiron district of New York City. This prime location offers accessibility and a vibrant working environment.

Workspace Context:

• The office environment likely fosters collaboration, with opportunities for direct interaction with marketing, e-commerce, and merchandising teams.

• Access to necessary design tools and technology, including Adobe Creative Suite, and potentially collaborative platforms like Figma, is expected.

• The "fast-moving, entrepreneurial environment" suggests a dynamic and potentially energetic workplace culture.

Work Schedule: The position is Full Time, with standard working hours (40 hours/week). While not explicitly stated, the "office-based" nature implies a structured schedule, though flexibility may exist depending on project demands.

📝 Enhancement Note: The emphasis on being "office-based" in NYC highlights a preference for in-person collaboration, which is often beneficial for creative roles requiring brainstorming, real-time feedback, and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio to assess relevant experience, technical skills, and aesthetic alignment with the brands.

• Portfolio Review: A dedicated session to walk through your portfolio, discussing specific projects, your creative process, design decisions, and how your work achieved specific marketing or business objectives. Be prepared to articulate your approach to mobile-first design, brand consistency, and performance-driven creative.

• Skills Assessment: May include a practical design exercise or a case study to evaluate your proficiency in Adobe Creative Suite, your problem-solving skills, and your ability to meet specific creative briefs under timed conditions.

• Team/Cultural Fit Interview: Conversations with the VP of Marketing and potentially other key stakeholders to assess your communication style, collaboration approach, understanding of fashion aesthetics, and fit within the team's dynamic and entrepreneurial culture.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to fashion, retail, e-commerce, paid media, and email marketing.

• For each project, clearly articulate the objective, your role, the challenges, your design process, the tools used, and the measurable outcomes or impact.

• Include examples that specifically demonstrate your expertise in mobile-first design, brand consistency, and creating assets for platforms like Meta, Google, and Klaviyo.

• Be ready to discuss how you balance creative vision with performance metrics and business goals. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize creating a clear, on-brand solution that addresses the core objective, even if it means simplifying elements.

• Be prepared to present your rationale and defend your design choices, explaining how they align with brand guidelines and marketing objectives.

• Practice articulating your thought process concisely and effectively.

📝 Enhancement Note: The interview process will heavily focus on the candidate's portfolio and practical design skills. Candidates should be prepared to demonstrate not just creative talent but also a strategic understanding of how design serves marketing and business objectives, especially within the fashion and e-commerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for all graphic design and asset creation tasks.

• Digital Asset Management (DAM) System: While not explicitly named, the requirement to "contribute to the organization and maintenance of digital asset libraries" implies familiarity with DAM principles or systems.

Analytics & Reporting:

• Familiarity with understanding performance metrics from digital channels (paid media, e-commerce) to inform design decisions. CRM & Automation:

• Klaviyo: Experience designing email templates and modular components is a core requirement.

• Shopify: Familiarity with designing for or coordinating assets within Shopify is strongly preferred.

• Meta Ads & Google Ads Platforms: Experience designing assets optimized for these advertising platforms is essential.

Collaboration & Handoff:

• Figma: Working knowledge of Figma or similar collaborative design tools is preferred for file sharing and design handoff.

📝 Enhancement Note: The technology stack is heavily focused on design software and marketing platforms. Candidates should highlight their proficiency in Adobe Suite and specific experience with Klaviyo, Shopify, and paid media ad platforms. Familiarity with collaborative design tools is a plus.

👥 Team Culture & Values

Operations Values:

• Creativity & Craft: A strong emphasis on producing visually compelling, high-quality design work that aligns with fashion aesthetics.

• Brand Integrity: A commitment to maintaining and upholding brand guidelines across all creative outputs to ensure a consistent and elevated brand image.

• Performance-Driven: An understanding that design must not only be aesthetically pleasing but also effective in driving marketing objectives, engagement, and conversions.

• Collaboration & Responsiveness: A culture that values teamwork, open communication, and the ability to incorporate feedback efficiently to meet project demands.

• Adaptability & Pace: An appreciation for working in a fast-moving, entrepreneurial environment where the ability to manage multiple projects and adapt to changing priorities is key.

Collaboration Style:

• Cross-functional integration: The role requires close collaboration with marketing, e-commerce, merchandising, and potentially sales teams, necessitating strong interpersonal and communication skills.

• Feedback loops: An open culture for receiving and giving constructive feedback on designs to ensure quality and alignment with objectives.

• Shared ownership: Working towards common campaign goals and brand initiatives, fostering a sense of collective responsibility for successful GTM execution.

📝 Enhancement Note: The culture appears to blend creative excellence with operational efficiency. Candidates who can demonstrate a balance of artistic vision and a pragmatic approach to delivering results within defined brand and performance parameters will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually stunning, fashion-forward designs that also meet the stringent requirements of performance marketing and e-commerce conversion optimization.

• Pace and Volume: Managing a high volume of design requests across multiple brands and channels in a fast-paced, entrepreneurial setting requires excellent time management and prioritization skills.

• Brand Consistency: Ensuring that design output remains consistently on-brand across a diverse portfolio of products and marketing touchpoints.

• Technical Specifications: Adapting designs to meet the specific technical requirements and best practices of various digital platforms (paid media, email, e-commerce).

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in areas such as advanced email design, paid media creative strategy, or e-commerce visual merchandising.

• Brand Exposure: Gain in-depth knowledge of the intimate apparel and innerwear market through working with iconic brands like Hanky Panky.

• Cross-functional Exposure: Develop a broader understanding of marketing strategy, e-commerce operations, and product merchandising by working closely with different departments.

• Potential for Advancement: Growth into senior design roles, art direction, or specialized creative leadership positions within the Rafar Group.

📝 Enhancement Note: The challenges presented are typical for design roles in fast-paced consumer goods companies, requiring a blend of creative talent and operational understanding. The growth opportunities are substantial for a candidate who demonstrates both creative excellence and a strategic approach to design in a marketing context.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing assets for performance marketing campaigns, balancing creative appeal with conversion objectives?" (Prepare with examples of how you've used data or platform best practices to inform design decisions.)

• "Describe your process for ensuring brand consistency across multiple design projects and channels, especially for a brand with a strong heritage like Hanky Panky." (Be ready to discuss brand guidelines, asset libraries, and your role in maintaining visual integrity.)

• "Walk us through a project where you had to adapt a design for different platforms (e.g., social media, email, print). What were the key considerations?" (Focus on demonstrating your understanding of platform-specific requirements and mobile-first principles.) Company & Culture Questions:

• "What appeals to you about working with fashion and intimates brands, and what do you know about Hanky Panky or the Rafar Group?" (Research the company, its brands, and recent marketing efforts.)

• "How do you thrive in a fast-paced, entrepreneurial environment?" (Highlight your organizational skills, ability to prioritize, and proactive approach to challenges.)

• "Describe your experience collaborating with marketing and e-commerce teams. How do you ensure your design work aligns with their goals?" (Emphasize your communication skills and ability to translate business needs into creative solutions.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (paid media, email, e-commerce) or by brand.

• Storytelling: For each key project, tell a story: the objective, the challenge, your role, your creative process, the tools used, and the impact or results. Use visuals effectively.

• Metrics: If possible, include quantifiable results or insights related to your designs (e.g., "increased click-through rate by X%," "improved engagement on social posts").

• Technicality: Be prepared to discuss your technical skills, software proficiency, and understanding of file preparation for different media.

• Brand Fit: Clearly articulate how your portfolio demonstrates an understanding of fashion aesthetics and brand alignment.

📝 Enhancement Note: Interview preparation should emphasize demonstrating both creative talent and an understanding of marketing operations. Candidates should be ready to discuss their process, tools, and how their design work contributes to business objectives within the fashion and retail industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP recruitment portal link.

• Portfolio Customization: Tailor your resume and cover letter to highlight specific experience in fashion/retail design, Adobe Creative Suite mastery, and proficiency with platforms like Klaviyo, Shopify, and paid media ad tools.

• Resume Optimization: Ensure your resume clearly outlines 3-7 years of relevant experience, emphasizing achievements in asset creation, brand consistency, and cross-functional collaboration. Use keywords from the job description.

• Portfolio Preparation: Curate your digital portfolio to showcase your strongest work relevant to e-commerce, paid media, and email marketing. Prepare to walk through 2-3 key projects in detail, discussing your process and impact.

• Company Research: Familiarize yourself with GELMART INDUSTRIES, INC., the Rafar Group, and its brands, particularly Hanky Panky. Understand their market positioning and recent marketing campaigns to demonstrate your interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.