Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: ExpressVPN

Location: Tel Aviv, Israel

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-11

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute visually compelling social media assets for organic and paid campaigns across platforms like Instagram, TikTok, X, and YouTube, driving engagement and brand awareness.

• Develop performance-driven ad creatives that optimize for conversion rates and key marketing metrics within paid advertising channels.

• Collaborate closely with copywriters, marketers, and product teams to ensure cohesive brand messaging and campaign alignment.

• Contribute to and help scale the company's innovative AI content production process, leveraging cutting-edge creative tools.

• Support the Social Media & Growth Team's objectives through high-quality visual content creation and strategic design input.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes performance-driven ad creatives and collaboration with marketing/growth teams, indicating a strong alignment with Marketing Operations and a focus on measurable results rather than purely aesthetic design. The AI content production aspect also points towards a forward-thinking, operations-focused creative role.

📈 Primary Responsibilities

• Conceptualize, design, and produce a high volume of engaging social media graphics and visual assets for platforms including Instagram, TikTok, X, and YouTube, tailored to each platform's best practices and audience.

• Create and iterate on performance-optimized ad creatives for paid social media campaigns, focusing on driving key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• Work cross-functionally with content strategists, copywriters, and campaign managers to translate marketing objectives and campaign briefs into effective visual narratives.

• Integrate and utilize advanced AI creative tools (e.g., Midjourney, Sora, Figma Buzz) in the design workflow to enhance efficiency, explore creative concepts, and scale content production.

• Assist in the development and refinement of AI content generation workflows, providing feedback and design input to optimize the AI output for brand consistency and marketing effectiveness.

• Maintain brand consistency across all visual assets, ensuring adherence to ExpressVPN's brand guidelines, tone of voice, and visual identity.

• Participate in brainstorming sessions and provide creative input for new campaign ideas and growth initiatives.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for understanding performance marketing metrics and their translation into visual design, which is a core function within Marketing Operations. The emphasis on AI tools also suggests a role that requires not just creative execution but also operational efficiency and innovation in content production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a strong foundational understanding of design principles and marketing strategy.

Experience: Minimum of 2 years of professional experience in a Graphic Designer role, specifically within the Gaming or SaaS industries, demonstrating a proven track record of creating effective visual assets for growth-oriented companies.

Required Skills:

• Graphic Design Proficiency: Expert-level command of design principles, typography, color theory, and layout composition.

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and After Effects for creating a wide range of visual assets, from static images to animated graphics.

• Figma: Advanced proficiency in Figma for collaborative design, UI/UX elements, prototyping, and efficient asset creation.

• AI Creative Tool Expertise: Proven ability to generate high-quality prompts and effectively utilize AI tools such as Midjourney, Sora, and Figma Buzz for creative asset development.

• Social Media Asset Creation: Demonstrated experience designing for various social media platforms (Instagram, TikTok, X, YouTube), understanding platform-specific requirements and best practices.

• Performance-Driven Design: Ability to create ad creatives that are optimized for engagement, conversion, and key marketing performance indicators (KPIs).

• Collaboration & Communication: Excellent verbal and written communication skills for effective teamwork with copywriters, marketers, and product teams.

• Project Management: Strong organizational skills and the ability to manage multiple projects, deadlines, and priorities in a dynamic environment.

Preferred Skills:

• Motion Design: Experience with animation and motion graphics software (e.g., Adobe After Effects) to create dynamic and engaging video content.

• Video Editing: Skills in video editing software (e.g., Adobe Premiere Pro) for producing and refining video assets for social media and paid campaigns.

• Understanding of SaaS/Gaming Verticals: Familiarity with the design aesthetics, user behaviors, and marketing strategies prevalent in the SaaS and Gaming industries.

• A/B Testing Experience: Ability to design variations of creatives for A/B testing to optimize campaign performance.

📝 Enhancement Note: The requirement for AI tool proficiency, especially in prompt engineering for tools like Midjourney and Sora, is a significant differentiator for this role, pointing towards an operations-focused approach to creative production. The emphasis on "performance-driven" design further aligns it with marketing operations goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: Showcase a minimum of 3-5 projects that clearly illustrate your ability to design for performance, with measurable results (e.g., increased engagement, CTR, conversion rates).

• Platform Diversity: Include examples of social media assets designed for various platforms (Instagram Stories/Posts, TikTok videos, X graphics, YouTube thumbnails/banners).

• Ad Creative Examples: Feature a selection of paid ad creatives, highlighting how design choices were informed by campaign objectives and performance data.

• AI Tool Integration: Present at least one project where AI creative tools were significantly utilized in the concepting or execution phase, explaining the process and benefits.

• Brand Consistency: Demonstrate understanding and application of brand guidelines across different projects and platforms.

• SaaS/Gaming Relevance: Prioritize projects from SaaS or Gaming companies if available, showcasing industry-specific design sensibilities.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief to final delivery, including how you collaborate with stakeholders and manage feedback loops.

• AI Workflow Integration: Explain your process for integrating AI tools into your design workflow, including prompt engineering strategies and how you refine AI-generated outputs.

• Performance Analysis Integration: Describe how you incorporate performance data and A/B testing results into your iterative design process for ad creatives.

• Tool Proficiency Documentation: Clearly list the design software and AI tools you are proficient in, with specific examples of how you've used them to achieve project goals.

📝 Enhancement Note: For a role focused on performance and AI, the portfolio should not just be a showcase of aesthetics but a testament to design's impact on business objectives. Demonstrating a structured approach to using AI tools and iterating based on performance data will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers in Tel Aviv, Israel, with specialized skills in AI creative tools and performance marketing, a competitive salary range would typically fall between ₪8,000 to ₪15,000 per month gross. This estimate considers the cost of living in Tel Aviv, the demand for specialized creative and AI skills, and the typical compensation for full-time roles in the tech/SaaS sector.

Benefits:

• Competitive Salary: As outlined above, reflecting experience and specialized skills.

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and conferences related to graphic design, AI tools, and marketing.

• Creative Environment: Access to cutting-edge design tools, software, and AI technologies.

• Team Collaboration: A dynamic and supportive work environment with opportunities to collaborate with a global team.

• Potential for Growth: Opportunities to advance within the Social Media & Growth Team or other creative departments.

• Company Perks: Depending on the specific office setup, this may include snacks, beverages, team events, and other office amenities.

Working Hours: Standard full-time working hours, typically around 40 hours per week. While the role is on-site, ExpressVPN is known for fostering a healthy work-life balance, and there may be some flexibility within the core working days, subject to team and project needs.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Tel Aviv, factoring in the specialized AI skills and the SaaS industry context. Benefits are inferred from standard offerings for full-time roles at established tech companies like ExpressVPN.

🎯 Team & Company Context

🏢 Company Culture

Industry: Virtual Private Network (VPN) services, Cybersecurity, Privacy Technology. ExpressVPN operates in a highly competitive and rapidly evolving market, where innovation, user trust, and strong brand presence are paramount. This context means that creative output needs to be not only visually appealing but also highly effective in communicating value and building trust.

Company Size: ExpressVPN is a well-established company within the tech industry, likely falling into the mid-to-large size category. This implies a structured organization with established processes, but also room for individual impact and cross-functional collaboration.

Founded: ExpressVPN was founded in 2009. This history suggests a mature company with a solid understanding of its market, customer base, and operational needs, likely having refined its marketing and creative strategies over more than a decade.

Team Structure:

• Social Media & Growth Team: This team is central to the role, focusing on expanding ExpressVPN's reach and engagement across digital platforms. It likely comprises specialists in social media management, content marketing, performance marketing, and creative design.

• Reporting Structure: The Graphic Designer will likely report to a Social Media Manager, Head of Content, or a Marketing Operations lead within the growth team.

• Cross-functional Collaboration: Close collaboration is expected with marketing strategists, copywriters, product managers, and potentially data analysts to ensure design aligns with campaign goals and user experience.

Methodology:

• Data-Driven Creativity: The emphasis on "performance-driven ad creatives" and "AI content production" suggests a strong reliance on data analytics to inform creative decisions and measure campaign success.

• Agile Development: It's probable that the team employs agile methodologies for campaign planning and execution, requiring flexibility and rapid iteration.

• Continuous Improvement: The drive to "scale our AI content production process" indicates a culture of ongoing optimization and adoption of new technologies to enhance efficiency and effectiveness.

Company Website: https://www.expressvpn.com/

📝 Enhancement Note: Understanding ExpressVPN's position in the VPN market is crucial. Their need for effective social media and ad creatives, coupled with an interest in AI for content production, suggests a company that values both established marketing principles and cutting-edge operational efficiencies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative and marketing operations sphere. It requires a solid foundation of design skills combined with a forward-thinking approach to leveraging technology (AI) and focusing on measurable campaign performance. It's a step beyond a junior designer, demanding autonomy and strategic input.

Reporting Structure: The Graphic Designer will report into the Social Media & Growth Team, working closely with marketing managers and content specialists. This structure allows for direct contribution to high-impact growth initiatives and provides visibility into broader marketing strategies.

Operations Impact: The role directly impacts ExpressVPN's brand perception, customer acquisition, and engagement metrics through the creation of compelling social media and ad content. By focusing on performance-driven design and efficiency through AI, the designer contributes to optimizing marketing spend and scaling content output, key operational goals.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in AI prompt engineering and workflow integration, becoming a go-to resource for AI-assisted content creation within the company.

• Motion Design & Video Expertise: Develop advanced skills in motion graphics and video editing, expanding the range of content produced and increasing value to the team.

• Marketing Strategy Involvement: Gain a deeper understanding of performance marketing and growth strategies, potentially transitioning into roles with more strategic input on campaign development.

• Team Leadership: As experience grows, there may be opportunities to mentor junior designers or lead specific creative projects within the growth team.

📝 Enhancement Note: The growth path for this role is heavily influenced by the ability to adapt to new technologies like AI and to demonstrate a clear understanding of how design contributes to marketing KPIs. This is a key aspect of modern operations roles.

🌐 Work Environment

Office Type: As an on-site role in Tel Aviv, this likely involves working within a modern office space designed to foster collaboration and productivity. ExpressVPN, as a global company, would likely invest in a professional and well-equipped workspace.

Office Location(s): Tel Aviv, Israel. This location is a hub for tech innovation and offers a vibrant professional environment. Specific office details (e.g., accessibility, amenities) would need to be confirmed directly, but generally, tech offices in Tel Aviv are well-connected and offer good facilities.

Workspace Context:

• Collaborative Spaces: The office is expected to have areas conducive to team meetings, brainstorming sessions, and cross-functional collaboration, essential for working with marketers and copywriters.

• Technology & Tools: Access to high-performance workstations, the latest design software (Adobe Creative Suite, Figma), and potentially specialized hardware for motion graphics/video editing. Access to AI creative platforms will be integral.

• Team Interaction: Opportunities for regular face-to-face interaction with the Social Media & Growth Team, fostering a strong team dynamic and enabling efficient communication and feedback.

Work Schedule: The on-site requirement suggests a structured work week. While core hours will likely be expected, companies like ExpressVPN often promote a culture that values work-life balance, allowing for some flexibility in start/end times, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The on-site nature of the role in Tel Aviv suggests an environment where in-person collaboration and access to company resources are prioritized, which is typical for roles requiring deep integration with a specific team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and alignment with the role's requirements.

• Technical Assessment/Portfolio Review: A more in-depth discussion focused on your portfolio. Expect to walk through key projects, explaining your design process, the tools you used (especially AI), and the impact of your work on campaign performance. You may be asked to complete a small design challenge relevant to social media or ad creatives.

• Hiring Manager Interview: A conversation with the hiring manager (likely the head of the Social Media & Growth Team or a senior marketing operations lead) to discuss your experience, approach to performance-driven design, understanding of AI tools, and cultural fit.

• Cross-functional Interview: Potentially an interview with a colleague from the marketing or copywriting team to assess collaboration skills and communication style.

• Final Interview/Offer: A final discussion, possibly with a more senior marketing leader, followed by an offer if successful.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the objective, your role, the tools used (mentioning AI tools specifically), and the measurable results achieved (e.g., "Increased CTR by 15%," "Generated 100+ unique creative variations for A/B testing").

• Showcase AI Proficiency: Dedicate a section or specific projects to highlight your experience with Midjourney, Sora, Figma Buzz, etc. Explain your prompt engineering process and how AI enhanced your creative output or efficiency.

• Demonstrate Performance Focus: Select examples of ad creatives and social media assets that clearly show an understanding of marketing goals, targeting, and conversion optimization.

• Tell a Story: For each project, walk the interviewer through your thought process, challenges faced, solutions implemented, and the final outcome.

• Tailor to ExpressVPN: Research ExpressVPN's current social media presence and ad campaigns. Be prepared to discuss how your skills align with their brand and marketing objectives.

Challenge Preparation:

• Design Challenge: If a design challenge is provided, focus on understanding the brief thoroughly. Prioritize creating assets that are visually compelling AND performance-oriented. If AI tools are permitted, use them strategically to demonstrate efficiency and innovative thinking.

• Prompt Engineering: Be ready to discuss your approach to crafting effective prompts for AI image and video generation tools.

• Case Study Presentation: Practice presenting a case study from your portfolio that best demonstrates your ability to drive results through design, especially highlighting any AI integration.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates measurable results and AI tool proficiency is critical. Interviewers will be looking for a designer who understands the business impact of their work and can leverage new technologies operationally.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects (for static graphics, illustrations, and motion design).

• Figma: For collaborative design, UI elements, prototyping, and efficient asset creation and handoff.

• AI Creative Tools: Midjourney, Sora, Figma Buzz (essential for prompt-based image and potentially video generation).

• Video Editing Software: Adobe Premiere Pro or similar (preferred for motion design and video asset creation).

Analytics & Reporting:

• Social Media Analytics Platforms: Familiarity with native platform analytics (Instagram Insights, TikTok Analytics, X Analytics, YouTube Analytics) and potentially third-party tools for performance tracking.

• Ad Platform Analytics: Experience with ad managers from platforms like Facebook/Instagram Ads, TikTok Ads Manager, etc., to understand creative performance metrics.

CRM & Automation:

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or similar for task management and workflow tracking.

• Collaboration Platforms: Slack, Microsoft Teams for day-to-day communication.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney and Sora as required skills highlights the cutting-edge nature of this role within creative operations. Proficiency in these tools is as important as traditional design software.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable results and contributing directly to growth metrics. Design is seen as a tool to drive business outcomes.

• Data-Driven Decision Making: Utilizing analytics and performance data to inform creative choices and optimize campaign effectiveness.

• Innovation & Adaptability: Embracing new technologies, particularly AI, to enhance creative processes and stay ahead of industry trends.

• Collaboration & Teamwork: Working effectively with diverse teams to achieve shared goals, valuing open communication and mutual support.

• Efficiency & Scalability: A commitment to streamlining workflows and finding ways to scale content production effectively, especially through AI.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing strategists, copywriters, and potentially product teams, requiring clear communication and a willingness to understand different perspectives.

• Feedback-Driven Improvement: A culture where constructive feedback is welcomed and used to refine designs and processes.

• Proactive Contribution: Encouragement to proactively share ideas, suggest improvements, and contribute to the overall strategy of the Social Media & Growth Team.

📝 Enhancement Note: The emphasis on "performance-driven," "data-driven," and "innovation" points to a team culture that values efficiency, measurable impact, and the adoption of new technologies, which are hallmarks of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: The primary challenge will be to create visually appealing and on-brand assets that also meet stringent performance targets for engagement and conversion.

• Rapidly Evolving AI Landscape: Keeping up with the fast pace of AI tool development and integrating new capabilities effectively into the workflow.

• High Volume Content Production: Meeting the demands for a consistent stream of high-quality assets across multiple platforms and paid campaigns in a fast-paced environment.

• Cross-functional Alignment: Ensuring design effectively communicates complex product features or VPN benefits in a clear and engaging manner for diverse audiences.

Learning & Development Opportunities:

• AI Prompt Engineering Mastery: Becoming an expert in crafting prompts for advanced AI image and video generation tools, leading to highly efficient and customized creative output.

• Performance Marketing Insights: Gaining deeper knowledge of paid social strategies, A/B testing methodologies, and conversion rate optimization from a design perspective.

• Motion Graphics & Video Production: Developing advanced skills in animation and video editing to diversify the content output and increase value to the team.

• Industry Trends: Staying abreast of the latest trends in social media, digital advertising, and AI in creative production.

📝 Enhancement Note: The challenges are framed around operational efficiency, technological adoption, and performance measurement, which are typical for roles at the intersection of creative and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative. How do you balance visual appeal with conversion goals?" (Focus on your iterative design process, A/B testing considerations, and how you use data.)

• "Walk us through a project where you used AI tools like Midjourney or Sora. What was your prompt engineering strategy, and how did it impact the final output and your workflow efficiency?" (Be specific about the tools, your creative input, and the benefits derived.)

• "How do you approach maintaining brand consistency across diverse social media platforms and paid campaigns, especially when working with a high volume of assets?" (Discuss your understanding of brand guidelines and how you ensure adherence.) Company & Culture Questions:

• "What interests you about ExpressVPN and our mission?" (Research ExpressVPN's values, product, and market position. Connect your interest to their mission of digital privacy.)

• "How do you collaborate with copywriters and marketers to ensure your designs effectively support campaign messaging?" (Provide examples of successful cross-functional collaboration and communication strategies.)

• "How do you stay updated on the latest design trends and AI technologies?" (Showcase your commitment to continuous learning and adaptability.) Portfolio Presentation Strategy:

• Lead with Impact: Begin your portfolio review by highlighting 2-3 of your most impactful projects that demonstrate strong performance results and/or innovative use of AI tools.

• Quantify Everything: For each project, be prepared to discuss the specific KPIs you aimed to influence and the results you achieved.

• Explain Your 'Why': Detail your design rationale, the problems you were solving, and the strategic thinking behind your creative choices.

• Showcase AI Integration: Clearly articulate where and how AI tools were used in your workflow, explaining the benefits and any challenges you overcame.

• Be Ready for a Design Challenge: Practice creating a quick social media graphic or ad concept on the spot, focusing on clarity, brand alignment, and a performance-oriented message.

📝 Enhancement Note: Interview preparation should heavily emphasize quantifiable results, strategic use of AI tools, and a clear understanding of how design contributes to marketing operations and business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.deel.com.

• Portfolio Customization: Curate your portfolio to prominently feature your best work in performance-driven social media assets and ad creatives, especially any projects that showcase your proficiency with AI tools like Midjourney, Sora, or Figma Buzz. Quantify the results of your work wherever possible.

• Resume Optimization: Tailor your resume to highlight your 2+ years of experience in SaaS or Gaming industries, emphasizing skills in Adobe Creative Suite, Figma, AI creative tools, and performance marketing design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to performance optimization, and your experience with AI tools. Prepare to present a case study from your portfolio that best demonstrates your impact.

• Company Research: Thoroughly research ExpressVPN's brand, their current social media presence, and their marketing efforts. Understand their mission and values to better articulate your cultural fit and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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