Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Edunation Holdings

Location: Gauteng, South Africa

Job Type: Full-Time

Category: Marketing & Communications Operations / Creative Operations

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute impactful visual content for Edunation Holdings' portfolio of independent schools and brands, focusing on driving engagement and brand awareness within the education sector.

• Develop a comprehensive range of marketing collateral, from digital assets for online campaigns to print materials for events, ensuring alignment with brand guidelines and strategic marketing objectives.

• Collaborate closely with marketing and communications teams to conceptualize and produce creative solutions that enhance student recruitment, event participation, and community outreach efforts.

• Contribute to multimedia content creation, including motion graphics and video editing, to enrich digital communication strategies and engage diverse audiences.

• Maintain rigorous brand consistency across all touchpoints, acting as a guardian of visual identity for multiple distinct brands within the Edunation Holdings group.

📝 Enhancement Note: While the raw input lists this as a "Graphic Designer" role, given the context of a "Growing Education Group" and the responsibilities outlined (digital and print marketing materials, social media, campaigns, brand consistency, events, enrolment), this role operates within the broader scope of Marketing Operations, specifically focusing on the creative execution and visual output that supports GTM (Go-To-Market) strategies for educational institutions. The emphasis on brand consistency and multi-brand management also points to a need for operational discipline in creative output.

📈 Primary Responsibilities

• Design and produce a wide array of engaging digital marketing assets, including social media graphics, web banners, email campaign visuals, and digital advertisements for platforms like Google Ads and Meta.

• Create compelling print marketing materials such as brochures, flyers, posters, event signage, and presentations that effectively communicate brand messaging and campaign objectives.

• Ensure strict adherence to brand guidelines and visual identity standards across all creative outputs for the various independent schools within Edunation Holdings.

• Assist in the conceptualization and execution of multimedia content, including basic video editing, motion graphics, and animations to enhance digital storytelling and engagement.

• Prepare final artwork files for print production, liaising with external print suppliers to ensure quality, accuracy, and timely delivery of printed collateral.

• Support the planning and execution of marketing initiatives for school events, open days, enrolment drives, and community engagement activities through effective visual design.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines and deliver high-quality work consistently.

• Propose and implement creative design concepts that align with and elevate the marketing objectives and overall brand strategy for each school.

• Maintain an organized system for design assets, ensuring easy access and version control for all created materials.

📝 Enhancement Note: The responsibilities indicate a need for an operations-minded designer who can manage multiple brand identities and project workflows efficiently. The mention of "preparing artwork for print production and liaising with suppliers" highlights a crucial operational aspect of the role, requiring attention to detail in pre-press processes and vendor management.

🎓 Skills & Qualifications

Education:

• Diploma or Degree in Graphic Design, Visual Communication, Multimedia Design, or a closely related creative field. Experience:

• Minimum of 3 years of professional experience in a graphic design role, preferably within an agency, marketing department, or multi-brand environment.

• Demonstrated experience managing design projects from concept to completion, with a track record of delivering high-quality creative assets. Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop, Illustrator, and InDesign are essential for creating professional-grade digital and print assets.

• Canva Proficiency: Demonstrated ability to effectively use Canva for rapid design creation, particularly for social media and quick-turnaround materials.

• Microsoft Office Suite: Strong command of Microsoft Office, particularly PowerPoint, for creating presentations and integrating graphics into business documents.

• Brand Consistency Management: Proven ability to understand and apply brand guidelines meticulously across various media.

• Digital Asset Creation: Experience designing graphics optimized for social media platforms (Facebook, Instagram, LinkedIn), websites, and email marketing campaigns.

• Print Design Fundamentals: Solid understanding of print production processes, including resolution, color modes (CMYK), bleed, and trim.

• Time Management & Prioritization: Excellent ability to manage multiple projects, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Attention to Detail: Exceptional accuracy and meticulousness in all design work and file preparation.

Preferred Skills:

• Video Editing Software: Experience with video editing software such as Adobe Premiere Pro, After Effects, CapCut, or similar platforms for motion graphics and video content creation.

• Web Design Basics: Familiarity with basic web design principles or content management systems (CMS) for website asset integration.

• Motion Graphics & Animation: Experience creating animated graphics or simple animations for digital campaigns.

• Photography Basics: Understanding of basic photography principles for image selection or minor retouching.

📝 Enhancement Note: The explicit mention of specific software like Adobe Creative Suite and Canva, along with practical skills like print production and brand consistency, indicates a need for candidates who can hit the ground running with established tools and processes. The "preferred skills" in video editing and motion graphics suggest a growing demand for multimedia capabilities within marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase at least 3-5 distinct projects demonstrating a clear understanding of design briefs, creative problem-solving, and successful execution across both digital and print mediums.

• Multi-Brand Experience: Include examples of work produced for different brands or clients, highlighting your ability to adapt design styles and maintain brand integrity for diverse identities.

• Digital Campaign Assets: Present a selection of social media graphics, web banners, and digital advertisements, ideally with context on campaign goals or performance metrics if available.

• Print Collateral Examples: Feature brochures, flyers, posters, or event materials, demonstrating proficiency in layout, typography, and print-ready file preparation.

• Brand Guideline Application: Provide examples that clearly illustrate how you have applied existing brand guidelines or developed new visual elements within established frameworks.

Process Documentation:

• Design Workflow Explanation: Be prepared to articulate your typical design process, from brief interpretation and concept development to client feedback integration and final asset delivery.

• File Management & Organization: Demonstrate an understanding of best practices for organizing design files, including naming conventions, folder structures, and version control.

• Print Production Workflow: Be ready to discuss your experience with preparing files for print, including understanding of CMYK, bleeds, and liaising with print vendors.

• Collaboration & Feedback Integration: Explain how you incorporate feedback from stakeholders and collaborate with marketing teams to refine designs.

📝 Enhancement Note: For a creative role with operational responsibilities like this, a portfolio is crucial. The emphasis should be on showcasing not just aesthetic skill but also the designer's ability to follow processes, manage multiple projects, and deliver consistently high-quality, on-brand output, which are key for marketing operations.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ZAR 25,000 - ZAR 38,000 per month (Gross).

• Methodology: This estimation is based on industry benchmarks for mid-level Graphic Designers in Gauteng, South Africa, considering the specified experience level (3+ years), required technical skills (Adobe Suite, Canva), and the full-time, on-site nature of the role. The education sector can sometimes offer competitive salaries, but this range reflects general market conditions. Actual compensation will be determined by the candidate's specific experience, portfolio, and interview performance.

Benefits:

• Full-Time Employment: Standard employment contract with benefits.

• Medical Aid Contribution: Potential contribution towards medical aid, a common benefit in South African employment.

• Pension Fund: Eligibility for a company pension or provident fund.

• Leave Entitlement: Standard annual leave, sick leave, and family responsibility leave as per South African labour law.

• Professional Development: Opportunities for training and development in design software and related marketing skills.

• Impactful Work: The chance to contribute to the education sector and positively impact student experiences.

Working Hours:

• Standard full-time hours are typically 40 hours per week, likely Monday to Friday, 8:00 AM to 5:00 PM (or similar, with a one-hour lunch break).

• Occasional flexibility may be required to meet event deadlines or campaign launches, with potential for overtime during peak periods.

📝 Enhancement Note: As no salary was provided, a regional estimate has been made for South Africa (Gauteng). Benefits listed are standard for full-time roles in the region and company industry. Working hours are also based on typical full-time employment in South Africa.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Services & Holdings. Edunation Holdings operates within the South African education sector, managing a portfolio of independent schools. This context implies a mission-driven environment focused on student success, academic excellence, and community building.

Company Size: Edunation Holdings is described as a "dynamic and rapidly expanding education group." This suggests a medium-to-large organization with multiple operational units (schools). For a designer, this means working with diverse brand identities and potentially a structured but growing marketing team.

Founded: The founding date is not provided, but the description implies a company that has achieved significant growth and established a portfolio of schools, suggesting a mature yet ambitious organization.

Team Structure:

• Marketing and Communications Team: The Graphic Designer will be part of this team, likely working closely with marketing managers, content creators, and digital specialists.

• Reporting Structure: The role likely reports to a Marketing Manager, Head of Communications, or a Creative Director, depending on the internal structure.

• Cross-functional Collaboration: The designer will collaborate with various school administrators, admissions teams, event organizers, and potentially external agencies or print suppliers.

Methodology:

• Brand-Centric Approach: Marketing efforts will be heavily focused on maintaining and enhancing the distinct brand identities of each school.

• Data-Informed Creativity: While creative, design decisions will likely be influenced by marketing objectives, campaign performance, and student demographic insights.

• Process-Oriented Execution: Given the need for brand consistency across multiple entities, established design workflows and approval processes are expected.

Company Website: https://edu-nation.net/

📝 Enhancement Note: The company's focus on education and its multi-school portfolio are key. This means the Graphic Designer will need to be adaptable to different brand voices while maintaining a cohesive overall group identity. The "rapidly expanding" nature suggests opportunities for growth and involvement in new initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent execution of design tasks, management of multiple projects, and a solid understanding of design software and production processes. It's a step beyond entry-level, demanding autonomy and a proven track record.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Communications, who oversees the strategic direction of marketing efforts. This provides mentorship and clear direction for creative projects.

Operations Impact: The Graphic Designer's work directly impacts the perception and effectiveness of Edunation Holdings' brands. High-quality, consistent visuals are crucial for student recruitment, event attendance, brand loyalty, and overall organizational reputation, thus directly influencing GTM success and operational efficiency of marketing campaigns.

Growth Opportunities:

• Specialization: Potential to specialize in areas like digital marketing design, video/motion graphics, or brand development within the education sector.

• Senior Designer/Creative Lead: Advancement to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, or leading creative initiatives.

• Marketing Operations Management: With further development in strategic marketing and project management, there could be a path toward roles in marketing operations management, overseeing creative workflows and campaign execution.

• Skill Expansion: Opportunities to learn new design software, explore emerging design trends, and gain experience in areas like UX/UI design for educational platforms.

📝 Enhancement Note: The growth potential for a Graphic Designer in a holding company structure often involves expanding their scope of influence beyond pure design into strategic creative execution and potentially operational oversight of creative processes.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a physical workspace within one of Edunation Holdings' offices or a central administrative location.

Office Location(s): The primary location is Gauteng, South Africa. Given it's a holding group, there might be a central office or designers may rotate between school campuses depending on project needs.

Workspace Context:

• Collaborative Environment: Expect a dynamic office setting where collaboration with marketing colleagues is frequent. This allows for brainstorming, feedback sessions, and shared project development.

• Tools & Technology: Access to standard office equipment, high-performance computers, and the required design software (Adobe Creative Suite, Canva, etc.).

• Team Interaction: Regular interaction with marketing managers, content specialists, and potentially school leadership, fostering a connected and communicative work environment.

Work Schedule: The standard 40-hour work week, typically Monday to Friday, will likely be the norm. However, the demands of marketing campaigns and school events may occasionally necessitate flexible hours or work outside of standard business hours to meet critical deadlines.

📝 Enhancement Note: The on-site nature is important for fostering team collaboration and enabling hands-on work with print materials and potential equipment. This environment is conducive to structured workflows expected in operations-focused creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and visual aesthetic.

• Design Challenge/Test: A practical design task may be assigned to evaluate proficiency in required software and ability to meet a brief under timed conditions. This is common for creative roles.

• Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, explaining their design process, rationale, and the outcomes of their projects.

• Interview with Hiring Manager/Team: Discussion about experience, problem-solving skills, cultural fit, and understanding of the education sector.

• Final Interview: Potential discussion with senior leadership for final approval.

Portfolio Review Tips:

• Showcase Brand Versatility: Highlight projects that demonstrate your ability to design for different audiences and brand personalities, especially if you have experience with multiple brands or clients.

• Explain Your Process: For each project, clearly articulate the brief, your conceptual thinking, design choices, software used, and the final outcome or impact. Use visual aids to demonstrate your workflow.

• Quantify Results (If Possible): If you have data on campaign success (e.g., increased engagement, click-through rates) related to your designs, present it. This shows an understanding of design's impact on business objectives.

• Highlight Print Production Skills: Include examples that clearly show your understanding of print specifications, color management, and preparation for professional printing.

• Tailor to Edunation: If possible, create a concept piece or adapt a previous project to align with the Edunation Holdings brand or one of its schools, demonstrating proactive engagement.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Time Management: Allocate your time effectively across concept development, design execution, and refinement.

• Communicate Your Rationale: Be prepared to explain the reasoning behind your design decisions, even if the challenge is brief.

📝 Enhancement Note: The interview process for a creative operations role will balance technical design assessment with an evaluation of process adherence and business acumen. A strong portfolio that demonstrates both creativity and operational discipline is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For page layout, brochures, flyers, posters, and print publications.

• Canva: For rapid design of social media graphics, presentations, and quick-turnaround materials, especially for non-designers or simpler tasks.

• Microsoft Office Suite:

  • PowerPoint: For creating presentations, often integrating custom graphics and layouts.
  • Word: For incorporating graphics into documents.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how visual assets perform on platforms like Google Analytics, social media insights (Meta Business Suite), or email marketing platforms can inform future design decisions. CRM & Automation:

• Not directly used by the designer, but understanding how visual assets are deployed through marketing automation platforms or CRM-integrated email campaigns can provide context. Video & Multimedia:

• Adobe Premiere Pro / After Effects / CapCut: For video editing, motion graphics, and animation (preferred/advantageous).

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite and Canva is non-negotiable. The inclusion of video editing software as advantageous points towards a modern marketing operations team that values multimedia content creation.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished design work that meets professional standards and brand requirements.

• Brand Integrity: Upholding and championing the visual identity of Edunation Holdings and its constituent schools, ensuring consistency and professionalism across all communications.

• Collaboration & Communication: Working effectively with marketing teams, school staff, and external vendors, fostering open communication and a team-oriented approach.

• Efficiency & Timeliness: Managing workloads effectively to meet deadlines and deliver creative assets on schedule, supporting the operational needs of marketing campaigns.

• Creativity & Innovation: Contributing fresh ideas and creative solutions that enhance brand perception and engagement within the education sector.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing managers to understand campaign objectives and with school representatives to gather requirements.

• Feedback-Driven Refinement: An open approach to receiving and incorporating constructive feedback to improve designs and ensure alignment with strategic goals.

• Knowledge Sharing: Willingness to share design best practices and insights with the wider marketing team.

📝 Enhancement Note: The cultural values emphasize a blend of creative flair with operational discipline, which is characteristic of successful marketing operations teams. The focus on brand integrity and collaboration is paramount in a multi-brand environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brand Identities: Effectively switching between and maintaining distinct visual styles for various independent schools while ensuring overall group coherence can be demanding.

• Balancing Creative Vision with Brand Constraints: Delivering innovative designs that still strictly adhere to established brand guidelines requires skill and diplomacy.

• Tight Deadlines & High Volume: The "rapidly expanding" nature of the group and the demands of the education sector (events, enrolment periods) can lead to high-volume work and tight turnarounds.

• Evolving Digital Trends: Keeping up with the latest design trends and digital platform requirements (social media, web) while maintaining brand consistency.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new tools like Figma for digital design.

• Motion Graphics & Video Editing: Developing skills in video production and animation to create more dynamic digital content.

• Brand Strategy Workshops: Gaining a deeper understanding of brand management and strategic marketing within the education sector.

• Project Management Skills: Developing skills in managing design projects more strategically, which can lead to operations-focused roles.

📝 Enhancement Note: The challenges highlight the operational aspects of a creative role – managing complexity, adhering to processes, and working under pressure. The growth opportunities point towards expanding both creative technical skills and strategic marketing operations capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing design projects for multiple brands simultaneously. How do you ensure brand consistency across all of them?" (Focus on workflow, organization, and brand guideline adherence.)

• "Walk me through a challenging design project where you had to balance creative freedom with strict brand constraints. What was the outcome?" (Prepare a case study demonstrating problem-solving and adaptability.)

• "How do you approach preparing artwork for different print applications (e.g., brochures vs. billboards)? What are the key considerations?" (Demonstrate technical knowledge of print production.) Company & Culture Questions:

• "What interests you about working in the education sector, specifically with Edunation Holdings?" (Research the company's mission and schools.)

• "How do you stay updated on design trends, and how do you balance incorporating new trends with maintaining brand integrity?" (Show continuous learning and strategic thinking.)

• "Describe a time you received difficult feedback on a design. How did you handle it, and what did you learn?" (Assess communication, resilience, and collaboration skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your design process, the solution, and the results.

• Highlight Key Skills: Ensure your presentation explicitly showcases your proficiency in Adobe Creative Suite, Canva, and any video editing software.

• Emphasize Operational Aspects: Discuss how you managed deadlines, incorporated feedback, and prepared files for production.

• Be Ready for Live Design Tasks: If a design challenge is part of the interview, practice executing design tasks quickly and efficiently, articulating your thought process as you work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just artistic talent but also operational discipline, an understanding of brand management, and the ability to integrate creative output into broader marketing strategies.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Ensure your portfolio clearly demonstrates your proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva. Showcase examples of both digital and print design, ideally including work for multiple brands or clients if available.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience, specific software proficiencies, and achievements related to brand consistency, campaign asset creation, and print production. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your rationale for design choices, and preparing to discuss a challenging project. Be ready to explain how you manage multiple projects and deadlines.

• Company Research: Familiarize yourself with Edunation Holdings and its portfolio of schools. Understand their mission and target audience to better tailor your responses and demonstrate genuine interest in the education sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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