Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Allstate Peterbilt Group

Location: Eagan, Minnesota, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: June 02, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and marketing collateral for Allstate Peterbilt Group, focusing on both print and digital platforms.

• The Graphic Designer will be responsible for translating marketing strategies into compelling visual assets that support sales flyers, product literature, business collateral, and event materials.

• A key aspect of this position involves ensuring strict adherence to corporate brand guidelines, maintaining brand consistency across all deliverables, and managing project timelines effectively.

• The role also includes administrative duties such as maintaining the company's Customer Relationship Management (CRM) system, highlighting the intersection of creative execution and operational support.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities, particularly CRM management and collaboration with leadership on marketing initiatives, suggest a role that bridges creative design with marketing operations support. This implies a need for an organized individual who can manage creative projects with an operational mindset.

📈 Primary Responsibilities

• Design and implement a diverse range of print and web marketing deliverables, including weekly/monthly parts sales flyers, product literature (sell sheets, flyers, direct mail), business collateral (business cards, letterheads), and tradeshow/event materials (invitations, banners, signage).

• Develop engaging web content such as web pages, emails, and landing pages to support digital marketing campaigns and initiatives.

• Collaborate closely with the Marketing Manager, cross-functional team members, and organizational leaders to ensure the delivery of high-quality, cost-effective marketing assets that align with business objectives.

• Manage all assigned design projects from conception to completion, strictly adhering to corporate brand guidelines, company policies, and established file asset/photography standards to ensure accuracy and consistency.

• Coordinate and organize all company events from a design and material production perspective, ensuring all visual elements are cohesive and impactful.

• Maintain and update the company's Customer Relationship Management (CRM) system, ensuring data accuracy and supporting sales and marketing operations.

• Perform all other duties as assigned, demonstrating flexibility and a willingness to contribute to broader marketing and operational goals.

📝 Enhancement Note: The inclusion of CRM management as a responsibility, alongside design tasks, indicates that this role requires an individual who can manage operational data and systems in addition to creative execution. This is a common trait in marketing operations or roles that support GTM functions.

🎓 Skills & Qualifications

Education: Associate’s Degree or a minimum of 5 years of directly related professional experience in graphic design or a related field.

Experience: Proven experience in designing and preparing digital graphic assets for both digital distribution and offset printing, with a strong portfolio showcasing a range of marketing collateral.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in visual design principles, typography, layout, and color theory.

• Adobe Creative Suite Mastery: Thorough knowledge and practical application of InDesign, Photoshop, Illustrator, and Acrobat Pro for professional design tasks.

• Web Design Fundamentals: Experience in designing for web, including understanding of UI/UX principles for web pages, emails, and landing pages.

• Brand Management: Ability to consistently apply and enforce corporate brand guidelines across all marketing materials.

• Project Management: Proven ability to manage multiple projects simultaneously in a fast-paced environment, prioritize tasks, and meet strict deadlines.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to effectively collaborate with internal teams, stakeholders, and leadership.

• Problem-Solving: Strong analytical and problem-solving skills with a keen attention to detail to ensure accuracy and quality in all work produced.

• Microsoft Office Suite: Proficiency in PowerPoint and Microsoft Office applications within a PC-based environment.

• CRM System Management: Experience in managing or contributing to a Customer Relationship Management (CRM) system.

• CMS Systems Knowledge: Familiarity with Content Management Systems (CMS) for web content deployment.

Preferred Skills:

• Canva Proficiency: Experience utilizing Canva for specific design needs or quick collateral creation.

• Marketing & Advertising Strategy Understanding: A solid grasp of marketing and advertising principles and how graphic design contributes to achieving business objectives.

• Experience with Project Management Applications: Familiarity with tools used for tracking and managing creative projects.

• Offset Printing Preparation: In-depth knowledge of preparing files for professional offset printing processes.

📝 Enhancement Note: The requirement for CRM and CMS system knowledge, alongside design skills, points to a role that is more integrated with marketing operations than a pure graphic design position. Candidates should highlight experience in these areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: Showcase a diverse range of high-quality design projects that demonstrate mastery of graphic design principles, typography, and branding.

• Print & Digital Versatility: Include examples of both print collateral (flyers, brochures, business cards) and digital assets (web pages, email templates, social media graphics).

• Brand Consistency Examples: Highlight projects where brand guidelines were strictly followed, demonstrating an ability to maintain visual identity across multiple deliverables.

• Project Scope & Impact: Present case studies or project descriptions that outline the objective, your role, the process undertaken, and the measurable impact or success of the design work.

• Process Documentation Examples: If possible, include examples of how you've documented design processes or workflows, especially those related to preparing files for print or digital deployment.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of design workflows, from concept to final delivery, and how to optimize these processes for efficiency and quality.

• File Management & Archival: Show experience in organizing, naming, and archiving design files according to established company standards for easy retrieval and future use.

• Collaboration & Feedback Integration: Illustrate processes for receiving and incorporating feedback from stakeholders, ensuring design iterations align with project requirements.

• Print Production Specifications: Document your understanding of print specifications, including bleed, trim, color modes (CMYK), and resolution, for effective file preparation.

📝 Enhancement Note: For a role that blends design with operations, a portfolio should not only showcase creative output but also demonstrate organizational skills, adherence to process, and an understanding of how design supports broader business objectives. Highlighting experience with file management and print-ready asset creation is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 5-10 years of experience in the Minneapolis-St. Paul metropolitan area, a competitive salary range is estimated to be between $55,000 and $75,000 annually. This estimate accounts for the required skills, experience level, and the cost of living in Eagan, MN.

Benefits:

• Paid Time Off: 16 days of PTO plus holidays available during the first year of employment.

• Health Insurance: Immediate transition into new health insurance coverage with three different medical plan options designed to fit individual needs.

• Flexible Spending Accounts: FSA/HSA plans available to help with medical and childcare reimbursement.

• Dental and Vision Insurance: Comprehensive dental and vision insurance plans.

• Disability Coverage: Short-Term and Long-Term Disability insurance.

• Life Insurance: Supplemental Term Life Insurance and other co-insurance options.

• Retirement Savings: 401(k) plan with a company match.

• Professional Development: Multiple Tuition Reimbursement programs and scholarship opportunities available.

• Training: Extensive in-house training programs.

• Wellness: Health and wellness benefits, including access to the Doctor on Demand mobile app.

• Employee Discounts: Verizon wireless employee discounts.

• Relocation Opportunities: Multiple dealership locations offering potential relocation opportunities.

Working Hours: Full-time position, typically requiring 40 hours per week. While specific flexibility is not detailed, the on-site nature and typical business operations suggest standard business hours, with potential for occasional overtime during peak event periods or project deadlines.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a Graphic Designer with 5-10 years of experience in the specified region and industry. The benefits listed are directly extracted from the provided job description and are comprehensive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Dealership Group (Peterbilt Trucks)

Company Size: Allstate Peterbilt Group is a significant player in the heavy-duty truck industry, with multiple dealership locations. While exact employee count isn't provided, their multi-location presence suggests a medium to large organization with a structured corporate environment.

Founded: Information not directly provided, but the company's established presence and multiple locations indicate a history of growth and stability within the Peterbilt network.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager.

• This role involves close collaboration with other marketing team members (if any), sales teams, event coordinators, and potentially external vendors.

Methodology:

• Data-Driven Design Support: While primarily creative, the role requires using data and insights from CRM and marketing campaigns to inform design decisions and create impactful collateral.

• Process-Oriented Execution: Adherence to established brand guidelines, project management workflows, and file management protocols is essential for maintaining quality and efficiency.

• Collaborative Development: The emphasis on collaboration with leadership and team members suggests a feedback-rich environment where design concepts are refined through discussion and input.

Company Website: https://www.allstatepeterbilt.com

📝 Enhancement Note: The company's industry (heavy-duty trucks) implies a professional, results-oriented culture. The "Allstate" in the name might suggest a connection to a larger entity or a strong brand heritage. The need for CRM management implies a structured, data-informed approach to marketing.

📈 Career & Growth Analysis

Operations Career Level: This position is an experienced individual contributor role within the marketing and creative function. It represents a mid-level opportunity for a designer looking to apply their skills within a structured corporate environment and contribute to broader GTM efforts.

Reporting Structure: The Graphic Designer will report to the Marketing Manager, who likely oversees all marketing initiatives, strategy, and execution. This structure provides clear direction and oversight.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, sales effectiveness (through flyers, sell sheets), customer engagement (via web content and events), and internal communications. By ensuring brand consistency and producing high-quality materials, they contribute significantly to the overall GTM strategy and operational efficiency of the marketing department.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital marketing design, event branding, print production).

• Marketing Operations Integration: Potential to grow into roles that combine design with marketing operations, campaign management, or digital asset management.

• Leadership Potential: With demonstrated success and initiative, opportunities for advancement into senior designer roles, team lead positions, or related marketing management tracks within the company.

• Cross-Departmental Exposure: Gaining experience across different facets of the business (sales, events, operations) through project involvement.

📝 Enhancement Note: The dual responsibility of design and CRM management suggests potential for growth into more integrated marketing operations roles, where creative skills are combined with data management and strategic campaign support.

🌐 Work Environment

Office Type: This is an on-site position, indicating a traditional office environment within one of Allstate Peterbilt Group's locations. The environment is expected to be professional and collaborative.

Office Location(s): Eagan, Minnesota. The company has multiple dealership locations, which may offer internal transfer or relocation opportunities for career advancement.

Workspace Context:

• Collaborative Environment: The role requires close interaction with the Marketing Manager and other team members, suggesting an open or semi-open office layout that facilitates communication and feedback.

• Technology & Tools: Access to a PC-based workstation equipped with the necessary Adobe Creative Suite software, Microsoft Office, and potentially project management and CRM systems.

• Team Interaction: Opportunities to engage with colleagues across various departments to understand their design needs and contribute to company-wide initiatives.

Work Schedule: Standard full-time business hours, typically Monday through Friday, 40 hours per week. While specific flexibility is not detailed, the on-site requirement suggests a structured schedule.

📝 Enhancement Note: The on-site requirement and typical office environment for a corporate role in this industry suggest a professional setting focused on productivity and teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and design aesthetic.

• Technical Assessment/Portfolio Review: An in-depth discussion of your portfolio, focusing on specific projects, your design process, problem-solving approaches, and how you've managed brand consistency and deadlines. Expect questions about your proficiency with Adobe Creative Suite and other required software.

• Behavioral & Situational Interviews: Questions designed to gauge your collaboration skills, ability to work in a fast-paced environment, attention to detail, and understanding of marketing strategy. You may be asked about your experience managing CRM systems.

• Manager/Team Interviews: Meetings with the Marketing Manager and potentially other team members to assess cultural fit, communication style, and overall team dynamics.

• Final Interview: Potentially with a higher-level leader to discuss your long-term career aspirations and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills required for this role, emphasizing print collateral, digital assets, and brand adherence.

• Tell a Story: For each project, clearly articulate the challenge, your role, the process you followed (including software used), your creative decisions, and the outcome or impact.

• Highlight Process: Showcase your understanding of file preparation for print and digital, and how you manage feedback and revisions.

• Demonstrate Brand Savvy: Include examples where you've successfully applied or developed brand guidelines.

• Include CRM/Operations Context: If possible, showcase projects that involved data integration or supported operational functions.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design exercise (e.g., creating a flyer, email template, or social media graphic based on a brief) to assess your on-the-spot creative thinking and technical execution under time constraints.

• Problem-Solving Scenarios: Practice answering questions about how you would handle conflicting feedback, tight deadlines, or a challenging project request.

• CRM/System Knowledge: Be ready to discuss your experience with CRM or CMS systems, even if it's basic, and how you approach data management tasks.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge suggests the company prioritizes practical design skills. Highlighting experience with CRM is crucial given its inclusion in the responsibilities.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat Pro are essential for creating a wide array of marketing collateral.

• Canva: Useful for quick designs, social media graphics, or internal collateral.

Productivity & Communication Tools:

• Microsoft Office Suite: Including PowerPoint for presentations and general document creation.

• Project Management Applications: Experience with tools like Asana, Trello, Monday.com, or similar for managing design workflows and deadlines.

Data Management & Web Tools:

• CRM System: Experience with managing or contributing to a Customer Relationship Management system is required. Specific systems (e.g., Salesforce, HubSpot, or industry-specific CRMs) are not named, so general proficiency is key.

• CMS Systems: Familiarity with Content Management Systems for managing website content.

• Email Marketing Platforms: Potential exposure to platforms used for sending out email campaigns.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is paramount. Experience with CRM and CMS systems is also a critical requirement, indicating a need for technical aptitude beyond pure graphic design.

👥 Team Culture & Values

Operations Values:

• Detail-Oriented Excellence: A strong emphasis on accuracy, brand consistency, and quality in all design outputs.

• Collaboration & Teamwork: Valuing open communication and the ability to work effectively with colleagues and leadership to achieve common goals.

• Efficiency & Productivity: A commitment to managing time effectively, meeting deadlines, and producing high-quality work in a timely manner.

• Adaptability & Continuous Learning: Willingness to learn new design techniques, software, and adapt to evolving marketing needs and company objectives.

• Customer Focus: Understanding that design efforts ultimately support customer engagement, sales, and the company's relationship with its clients.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, sales, and potentially event planning teams to understand their needs and deliver tailored design solutions.

• Feedback-Driven Improvement: A culture that encourages constructive feedback to refine designs and ensure they meet project requirements and strategic objectives.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and design progress.

📝 Enhancement Note: The company culture likely values professionalism, dedication, and a results-driven approach, common in industries like automotive and heavy equipment. The blend of creative and operational tasks suggests a culture that appreciates both artistic talent and organizational discipline.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within the strict framework of corporate brand guidelines.

• Managing Multiple Competing Deadlines: Juggling numerous projects simultaneously with varying priorities and demanding timelines.

• Integrating Design with Operational Systems: Seamlessly connecting creative work with the administrative tasks of CRM and CMS management.

• Staying Current with Design Trends and Technology: Continuously updating skills to keep pace with evolving design software, techniques, and digital marketing best practices.

• Communicating Design Concepts to Non-Designers: Articulating the value and rationale behind design choices to stakeholders who may not have a design background.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or specialized modules within the Adobe Creative Suite or other design tools.

• Marketing Strategy Workshops: Learning more about marketing and advertising strategy to better align design with business objectives.

• CRM/CMS System Deep Dives: Gaining more in-depth knowledge of how CRM and CMS systems are used operationally and how design assets integrate with them.

• Event Planning & Execution: Learning the operational aspects of event coordination through the design and material production process.

• Industry Best Practices: Access to internal training and potentially external resources to stay updated on design and marketing trends in the automotive/heavy equipment sector.

📝 Enhancement Note: The challenges highlight the need for a well-rounded professional who can handle both creative and administrative duties effectively. The growth opportunities emphasize continuous learning and the potential for cross-functional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new marketing flyer from brief to final delivery, ensuring brand consistency." (Focus on workflow, software, and approval stages)

• "How do you balance creative freedom with strict brand guidelines? Provide an example." (Highlight your understanding of brand management)

• "Walk us through a project in your portfolio where you had to manage multiple revisions or conflicting feedback. How did you handle it?" (Demonstrate problem-solving and collaboration)

• "How have you used or managed a CRM system in a previous role? What was your experience like?" (Address the operational responsibility)

Company & Culture Questions:

• "Why are you interested in Allstate Peterbilt Group and this specific role?" (Research the company's values, recent news, and position in the market)

• "How do you approach collaboration with team members and leadership who may not have a design background?" (Showcase communication and interpersonal skills)

• "Describe a time you had to manage tight deadlines. How did you prioritize your tasks?" (Assess project management and time-efficiency)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (print, digital) or by industry.

• Narrative: For each selected project, prepare a concise narrative covering the brief, your role, the solution, the tools used, and the impact.

• Technical Details: Be ready to discuss the technical aspects of your designs, including file formats, color modes, and print specifications.

• CRM/Operations Relevance: If possible, frame projects in a way that shows how your design work supported operational goals or marketing campaigns.

• Enthusiasm and Professionalism: Present with confidence and enthusiasm, showcasing your passion for design and your suitability for the role and company culture.

📝 Enhancement Note: Candidates should prepare to discuss both their creative process and their ability to manage operational tasks like CRM. A strong portfolio that demonstrates versatility and adherence to brand standards will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the recruiting portal.

• Tailor Your Resume: Highlight your experience with Adobe Creative Suite, print and digital design, brand management, project management, and any relevant CRM or CMS system experience. Quantify achievements where possible (e.g., "Increased engagement by X% through redesigned email templates").

• Curate Your Portfolio: Select 5-8 of your strongest projects that align with the job requirements. Ensure it showcases a range of print and digital work and clearly outlines your process and impact. Be ready to present and discuss it.

• Prepare for Interview Questions: Practice answering questions related to your design process, problem-solving, collaboration, and experience with CRM systems. Research Allstate Peterbilt Group to understand their market position and potential branding needs.

• Understand the Role's Scope: Recognize that this role blends creative design with operational support (CRM management), and be prepared to discuss your capabilities in both areas.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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