Graphic Designer & Video Editor

📍 Job Overview

Job Title: Graphic Designer & Video Editor (AI-Driven)

Company: SkySun

Location: Sahibzada Ajit Singh Nagar, Punjab, India

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design / Energy Operations

Date Posted: May 05, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Spearhead end-to-end visual content production, integrating AI tools for enhanced efficiency and creativity in the US residential solar market.

• Develop high-impact static and dynamic creatives for diverse digital platforms, focusing on driving engagement and conversions.

• Produce engaging short-form and mid-form video content, incorporating motion graphics and tailored hooks for US audiences.

• Collaborate closely with the marketing team to optimize ad creatives through A/B testing and data-driven insights.

• Maintain brand consistency and evolve brand guidelines to ensure premium, trustworthy visuals aligned with US market aesthetics.

📝 Enhancement Note: This role is positioned within a Go-To-Market (GTM) function, specifically focusing on demand generation through visual content. The emphasis on AI integration and performance marketing indicates a need for operations-minded individuals who can leverage technology to scale creative output and directly impact conversion metrics like Cost Per Lead (CPL). The specific mention of the US residential solar market requires an understanding of that industry's visual language and marketing strategies.

📈 Primary Responsibilities

• Multi-Format Static Design: Design high-impact static creatives for platforms including Facebook, Instagram, LinkedIn, and landing pages, ensuring optimization for performance and conversions. This includes technical diagrams, solar process infographics, and compelling website visuals.

• Video Production & Editing: Script, edit, and produce short-form videos (e.g., Reels, TikToks, Shorts) and mid-form educational/explainer videos for YouTube, incorporating motion graphics, subtitles, and strong hooks tailored for US audiences.

• AI-Integrated Creative Workflow: Leverage AI tools such as ChatGPT for ideation and scriptwriting, Higgsfield and Krea for visual generation, HeyGen for AI avatar content, and InVideo for rapid prototyping, to enhance the speed and quality of content production while maintaining human creative oversight.

• Ad Creative Optimization: Collaborate with the marketing team to conduct A/B testing on creatives, develop multiple variations of headlines, thumbnails, hooks, and calls-to-action (CTAs), and suggest new creative strategies based on performance data to improve conversion rates and reduce CPL.

• Brand Consistency & Market Alignment: Maintain and evolve brand guidelines to ensure premium, clean, and trustworthy visuals that align with US market aesthetics and expectations, balancing performance marketing objectives with strong brand positioning.

• Asset & Workflow Management: Independently manage the creative production pipeline, maintain an organized library of raw footage, templates, thumbnails, and final assets, and build reusable templates to scale content production efficiently.

📝 Enhancement Note: The responsibilities highlight a strong demand for operational efficiency within creative production. The candidate is expected to not only be creative but also to manage a pipeline, organize assets, and build scalable templates, which are core operations functions within a marketing context. The explicit mention of "performance-driven" and "optimize creatives to improve conversion rates and reduce CPL" underscores the direct link between this creative role and revenue operations objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Digital Media, Video Production, or a related field is implied through the experience and portfolio requirements.

Experience: 2–5 years of dedicated experience in graphic design and video content creation, with a proven track record in producing performance-oriented marketing materials.

Required Skills:

• Graphic Design Expertise: Proficiency in creating compelling static visuals for digital advertising and web platforms.

• Video Editing & Production: Skill in scripting, editing, and producing engaging video content across various formats.

• Adobe Creative Suite Proficiency: Advanced command of Adobe Photoshop, Illustrator, Premiere Pro, and After Effects for complex design and video manipulation.

• Performance Marketing Understanding: Familiarity with the principles of performance marketing, specifically how creatives drive conversions and impact metrics like CPL.

• AI Creative Tool Familiarity: Experience or a strong aptitude for utilizing AI tools for content ideation, generation, and production enhancement.

• US Market Aesthetics: Ability to understand and apply visual trends and communication styles relevant to the United States market.

• Brand Management: Capacity to uphold and evolve brand guidelines, ensuring visual consistency and brand integrity.

• Asset Management: Skills in organizing and managing digital assets and production workflows.

Preferred Skills:

• Motion Graphics: Experience with advanced motion graphics and animation techniques.

• AI Avatar Content Creation: Specific experience with AI avatar platforms like HeyGen.

• Rapid Prototyping Tools: Familiarity with tools like InVideo for quick video concept development.

• Technical Diagram & Infographic Design: Ability to translate complex technical information into clear, visual formats.

• A/B Testing Creative Development: Experience in creating multiple creative variations for testing purposes.

• Scriptwriting for Ads: Skill in developing concise and effective scripts for advertising content.

📝 Enhancement Note: The emphasis on AI tools and performance marketing suggests a preference for candidates who can demonstrate a blend of creative talent and operational acumen. The "2-5 years" experience level implies a need for someone who is past the entry-level stage and can independently manage projects, but may not yet be at a senior management level. The "US Market Aesthetics" requirement points towards a need for cultural awareness and market-specific understanding, crucial for GTM success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Ad Creatives: Showcase a variety of static and video ad creatives that demonstrate a clear understanding of conversion drivers, A/B testing variations, and measurable impact on marketing goals.

• Motion Graphics & Video Editing Samples: Include examples of dynamic video content, reels, TikToks, and explainer videos that highlight editing skills, use of motion graphics, effective storytelling, and audience engagement techniques.

• AI-Enhanced Content Examples: If possible, present case studies or examples where AI tools were used to expedite or elevate the creative production process, demonstrating efficiency gains or novel creative outputs.

• Technical Diagrams & Infographics: Provide examples of how complex information (like solar processes) has been translated into clear, visually appealing infographics or diagrams.

• Brand Consistency Examples: Demonstrate an ability to adhere to brand guidelines while still producing creative and impactful visuals.

Process Documentation:

• Creative Production Workflow: Detail your process for managing a creative project from brief to final delivery, including ideation, design, editing, revisions, and asset management.

• AI Integration Methodology: Explain how you approach incorporating AI tools into your workflow, including tool selection, prompt engineering, output refinement, and quality control.

• Performance Optimization Process: Describe your approach to analyzing creative performance data and using those insights to iterate on designs and videos for improved results.

• Template Creation & Scalability: Showcase examples of reusable templates or systems developed to streamline content production and ensure consistency across multiple assets.

📝 Enhancement Note: For a role focused on performance and AI integration, a portfolio that explicitly showcases results and efficient processes is critical. Candidates should be prepared to articulate not just what they created, but how they created it, why it was effective, and how AI or process optimization played a role. This aligns with the operational aspect of the role, where efficiency and measurable outcomes are paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers and Video Editors with 2-5 years of experience in Mohali, India, the estimated annual salary range is ₹400,000 to ₹800,000 INR. This estimate considers the US night shift requirement, which often warrants a premium, and the specialized skills in AI-driven creative production and performance marketing.

Benefits:

• Competitive Salary: Reflecting skills, experience, and the US night shift.

• Health Insurance: Comprehensive medical coverage for employees.

• Paid Time Off: Generous vacation and sick leave policy.

• Professional Development: Opportunities for training in AI tools and performance marketing strategies.

• Performance Bonuses: Potential for bonuses tied to creative performance and campaign success.

• US Night Shift Allowance: Additional compensation or benefits for working US hours.

Working Hours: 40 hours per week, specifically aligned with the US Night Shift (7:30 PM – 4:30 AM IST), Monday to Friday.

📝 Enhancement Note: The salary estimate is based on average figures for experienced creative professionals in India, adjusted upwards for the specialized AI and performance marketing skills, and the significant shift differential for working US night hours. Benefits are standard inclusions for full-time roles in tech-adjacent companies, with a particular focus on professional development relevant to the AI and performance marketing aspects of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Residential Solar (Energy Sector). SkySun operates within the rapidly growing renewable energy market, focusing on providing solar solutions to homeowners in the United States. This industry is characterized by innovation, sustainability goals, and a strong emphasis on consumer education and trust-building.

Company Size: While not explicitly stated, the use of a platform like Workable and the specific nature of the role suggest a growth-stage company, likely between 50-250 employees, with a dedicated marketing and creative team.

Founded: The company's founding date is not provided, but its focus on AI-driven workflows and the US residential solar market suggests a modern, forward-thinking organization.

Team Structure:

• The Graphic Designer & Video Editor will likely be part of the Marketing team, reporting to a Marketing Manager or Head of Marketing.

• This role will require close collaboration with performance marketing specialists, content strategists, and potentially sales enablement teams.

Methodology:

• Data-Driven Decision Making: Performance data from ad campaigns will heavily influence creative strategy and iteration.

• Agile Creative Production: Embracing rapid prototyping, A/B testing, and continuous improvement cycles.

• AI-Powered Innovation: Actively exploring and integrating new AI tools to enhance creative output and efficiency.

• Cross-Functional Collaboration: Working closely with marketing and potentially sales to ensure alignment on messaging and campaign goals.

Company Website: skysun.eu (Note: The provided URL is skysun.eu, which may differ from the primary operational domain if this is a job posting from a parent company or subsidiary).

📝 Enhancement Note: The company's focus on the US residential solar market and its adoption of AI tools suggest a dynamic, growth-oriented environment. Operations professionals in such settings often benefit from a culture that values innovation, data analysis, and direct contribution to business outcomes. The US night shift implies a globalized team structure and a need for strong asynchronous communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership over visual content production. It's a mid-level role (2-5 years of experience) that offers the opportunity to become a subject matter expert in AI-driven creative for performance marketing.

Reporting Structure: The Graphic Designer & Video Editor will likely report to a Marketing Manager or a Head of Marketing, working within a broader marketing or GTM team.

Operations Impact: The role directly impacts revenue by creating visual assets that drive lead generation, customer acquisition, and conversion rates. Optimizing creatives to reduce CPL has a direct and measurable effect on marketing ROI and overall business profitability.

Growth Opportunities:

• Senior Creative Specialist: Advancement to a Senior Graphic Designer & Video Editor role, taking on more complex projects, mentoring junior team members, and leading creative strategy for specific campaigns.

• Creative Lead/Manager: Transitioning into a leadership role overseeing a team of designers and video editors, managing budgets, and setting the creative direction for the company.

• Performance Marketing Specialist: Developing deeper expertise in performance marketing analytics, A/B testing, and campaign optimization, potentially moving into a hybrid creative/marketing operations role.

• AI Creative Strategist: Specializing in the integration and application of AI tools for marketing, becoming a go-to expert in leveraging emerging technologies for creative advantage.

📝 Enhancement Note: The role offers a clear path for growth within creative operations, particularly for those interested in the intersection of AI, performance marketing, and visual storytelling. The emphasis on measurable impact and data-driven optimization is a strong indicator of a career trajectory aligned with modern GTM operations.

🌐 Work Environment

Office Type: On-site in Sahibzada Ajit Singh Nagar, Punjab, India. This implies a traditional office setting where employees work from a shared physical space.

Office Location(s): Sahibzada Ajit Singh Nagar, Punjab, India. This location is a planned city known for its IT and industrial development, offering a professional environment.

Workspace Context:

• Collaborative Environment: The on-site nature suggests opportunities for in-person collaboration, brainstorming sessions, and team synergy, which can be beneficial for creative work.

• Access to Tools & Technology: Employees will have access to the necessary hardware and software, including Adobe Creative Suite and potentially new AI tools provided by the company, within a dedicated workspace.

• Team Interaction: Regular interaction with marketing colleagues, project managers, and potentially other departments to ensure creative alignment and feedback integration.

Work Schedule: The work schedule is fixed to the US Night Shift (7:30 PM – 4:30 AM IST), Monday to Friday. This requires a dedicated commitment to working non-traditional hours, which may offer benefits like less traffic during commute times and a quieter work environment during those hours.

📝 Enhancement Note: The on-site requirement combined with the US night shift presents a unique work environment. Candidates must be comfortable with this specific schedule and the implications for work-life balance. The office setting likely provides structure and direct access to resources, which can be advantageous for productivity, especially when working with complex software and collaborative projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative capabilities.

• Skills Assessment/Creative Challenge: A practical exercise designed to evaluate your proficiency in graphic design, video editing, and potentially AI tool usage. This might involve creating a specific ad creative or editing a short video under timed conditions.

• Portfolio Review & Case Study Discussion: A deeper dive into your portfolio, where you'll be asked to discuss specific projects, your creative process, the role of AI, and the performance outcomes achieved. Be prepared to articulate your design choices and their strategic rationale.

• Behavioral & Cultural Fit Interview: Questions designed to assess your work style, problem-solving abilities, collaboration skills, adaptability to a fast-paced environment, and comfort with the US night shift.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Highlight Performance: Select projects that clearly demonstrate how your creative work contributed to marketing objectives (e.g., increased engagement, reduced CPL, higher conversion rates). Quantify results whenever possible.

• Showcase AI Integration: If you have examples of using AI tools, clearly explain the tool, its application, and the benefits gained (e.g., time saved, novel visuals produced).

• Demonstrate Versatility: Include a range of work across different formats (static ads, videos, infographics) and platforms (Facebook, Instagram, LinkedIn, YouTube).

• Explain Your Process: Be ready to walk through your creative workflow, from brief understanding to final asset delivery, emphasizing your decision-making process and problem-solving approach.

• Tailor to US Market: Ensure your presented work reflects an understanding of US market aesthetics and communication styles.

Challenge Preparation:

• Practice AI Tool Usage: Familiarize yourself with common AI creative tools mentioned (ChatGPT, Higgsfield, Krea, HeyGen, InVideo) and practice generating content.

• Master Adobe Suite: Ensure you are highly proficient in Photoshop, Illustrator, Premiere Pro, and After Effects for quick and efficient execution.

• Understand Performance Metrics: Be ready to discuss CPL, conversion rates, CTR, and how creatives impact these.

• Prepare for the Shift: Think about how you manage your time and energy working a US night shift.

📝 Enhancement Note: The emphasis on a portfolio review and creative challenge indicates that SkySun values practical skills and demonstrable results. Candidates should prepare to articulate not just their design capabilities but also their understanding of marketing operations, AI integration, and the business impact of their creative work.

🛠 Tools & Technology Stack

Primary Design & Video Tools:

• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects are essential.

• Motion Graphics Software: Potentially additional specialized tools for advanced animation.

AI & Content Generation Tools:

• ChatGPT: For script ideation, ad angles, copywriting assistance.

• Higgsfield & Krea: For visual generation, concept exploration, and image creation.

• HeyGen: For AI avatar-based video content.

• InVideo: For rapid video prototyping and editing.

• Other Emerging AI Tools: Openness to learning and integrating new AI technologies as they become available.

Analytics & Reporting Tools:

• Platform Ad Managers: Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager for performance tracking.

• Analytics Platforms: Google Analytics or similar for website traffic and conversion analysis.

• Data Visualization Tools: Potentially basic tools for reporting on creative performance metrics.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how creatives integrate with lead generation and CRM processes.

• Marketing Automation Platforms: Understanding how visual content is deployed through email and other automated campaigns.

📝 Enhancement Note: This role requires proficiency in industry-standard design software and a proactive approach to adopting and integrating cutting-edge AI tools. The ability to work within and understand the data generated by ad platforms and CRMs is crucial for optimizing creative performance.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and driving conversions. Every creative output is expected to contribute to business objectives.

• Data-Informed: Decisions are guided by performance data; A/B testing and analytics are integral to the creative process.

• Innovative & Adaptable: Embracing new technologies, particularly AI, and being willing to experiment with novel approaches to content creation.

• High Ownership & Accountability: Employees are expected to take responsibility for their work, manage their pipelines independently, and deliver high-quality results.

• Efficiency & Scalability: A drive to optimize workflows, build reusable assets, and leverage technology to scale creative output effectively.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing strategists, performance marketers, and potentially sales teams to ensure creative alignment with campaign goals and market needs.

• Feedback-Oriented: An environment where constructive feedback is given and received to continuously improve creative work and processes.

• Agile & Iterative: A culture that supports rapid iteration, testing, and learning from both successes and failures.

• Proactive Communication: Especially important given the US night shift, clear and timely communication is vital for seamless collaboration across time zones.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence and operational rigor. Candidates who thrive in environments that are both innovative and results-oriented, and who are comfortable with data-driven decision-making and high levels of autonomy, will be well-suited. The need for proactive communication is a key operational aspect for remote or globally distributed teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to AI Evolution: The rapid pace of AI development requires continuous learning and adaptation to new tools and techniques. Staying ahead of the curve will be crucial.

• Balancing Performance and Brand: Developing creatives that are both highly performant for direct response marketing and consistent with a premium brand image can be challenging.

• US Night Shift Management: Adjusting to and maintaining productivity and well-being while working a consistent US night shift schedule.

• Data Interpretation for Creatives: Translating complex performance data into actionable creative insights and optimizations.

• Rapid Iteration Demands: Meeting the high volume and fast turnaround times often required in performance marketing for A/B testing and campaign optimization.

Learning & Development Opportunities:

• Advanced AI Creative Training: Access to courses and workshops focused on the latest AI tools for design and video production.

• Performance Marketing Bootcamps: Opportunities to deepen understanding of digital advertising, A/B testing methodologies, and conversion rate optimization (CRO).

• Industry Conferences & Webinars: Exposure to trends and best practices in the solar industry, digital marketing, and creative technology.

• Mentorship Programs: Guidance from experienced marketing or creative leads within SkySun.

• Cross-functional Skill Development: Opportunities to learn about other areas of GTM operations, such as analytics, campaign management, or content strategy.

📝 Enhancement Note: The challenges presented are typical for roles at the forefront of creative technology and performance marketing. The growth opportunities are geared towards developing expertise in these rapidly evolving fields, making it an attractive role for ambitious creative professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting Facebook ad creative for a new product launch, assuming you have access to AI tools."

• "How would you use AI tools like ChatGPT and Higgsfield to brainstorm and develop variations for a video ad hook for the US residential solar market?"

• "Walk us through a time you used performance data to iterate on a creative asset. What was the outcome, and what did you learn?"

• "How do you ensure brand consistency while pushing creative boundaries for performance marketing campaigns?"

Company & Culture Questions:

• "What interests you about the residential solar industry, and how do you see visual content playing a role in its growth?"

• "How do you approach working in a US Night Shift environment, and what strategies do you employ to maintain productivity and work-life balance?"

• "Describe your ideal team environment and how you collaborate with marketing colleagues."

• "How do you balance creative intuition with data-driven requirements in your work?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the tools used (especially AI), the creative solution, the results achieved (quantified), and key learnings.

• Highlight AI Impact: Explicitly call out how AI tools were used and the tangible benefits (e.g., time savings, improved quality, novel concepts).

• Showcase A/B Testing: Present examples where you created multiple variations for testing, explaining your rationale behind each variation.

• Visual Storytelling: Use your presentation skills to make your portfolio visually engaging, mirroring the quality of work you aim to produce.

• Prepare for Q&A: Anticipate questions about your design choices, technical processes, and how you handle feedback and revisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially with AI and Adobe Suite), an understanding of performance marketing operations, and adaptability to the specific work environment (US night shift, on-site).

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, video editing, AI creative tools, performance marketing, and any experience relevant to the US market or the solar industry. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in static design, video editing, AI integration, and performance-driven creative. Ensure it's easily accessible (e.g., via a link to your website or a cloud storage service).

• Prepare Your Portfolio Walkthrough: Practice explaining your portfolio projects, focusing on the strategic intent, creative process, use of AI, and measurable results. Be ready to discuss your approach to A/B testing and optimization.

• Research SkySun: Understand their mission, target market (US residential solar), and any publicly available information about their brand and marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.