Graphic Design - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AMSOIL INC.

Location: Superior, Wisconsin, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: June 03, 2026

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is crucial for maintaining visual consistency and accuracy across all product labeling and packaging, directly impacting brand perception and regulatory compliance.

• The Graphic Designer will be responsible for the end-to-end creation and revision of product labels, ensuring adherence to brand guidelines and technical specifications for print production.

• This position requires a strong technical aptitude in print production workflows and a meticulous attention to detail, especially concerning version control and SKU management.

• Collaboration with marketing, product development, compliance, and production teams is essential to ensure seamless execution of design projects and to troubleshoot any production-related issues.

📝 Enhancement Note: While the title is "Graphic Designer," the extensive focus on product labels, packaging, print production, mechanical file preparation, and compliance within a manufacturing context strongly positions this role within the broader "Marketing Operations" or "Creative Operations" umbrella, particularly for candidates with a background in GTM functions. The emphasis on process and technical execution over purely conceptual design further supports this classification.

📈 Primary Responsibilities

• Packaging & Label Development:

  • Create and revise product labels for consumer, industrial, and private label products, ensuring accuracy and brand consistency.
  • Execute copy updates, spec changes, and SKU versioning with a high degree of precision.
  • Prepare print-ready mechanical files that meet dieline and vendor specifications for optimal output.
  • Rebuild and standardize legacy label files to align with current brand identity and regulatory compliance standards.

• Production Support & Troubleshooting:

  • Serve as the primary design support for label-related production issues, proactively identifying and resolving problems.
  • Troubleshoot file setup issues that may impact print performance and quality.
  • Coordinate with production teams to resolve formatting and output inconsistencies, ensuring smooth manufacturing processes.
  • Prepare and maintain files for variable data and large package printing systems, specifically mentioning NiceLabel by Loftware.

• Brand & Compliance Execution:

  • Apply established brand guidelines consistently across all packaging formats and label designs.
  • Ensure all compliance elements, including regulatory and cautionary language, meet required sizing, placement, and formatting standards.
  • Maintain the accuracy of regulatory and cautionary language placement on all product labels.

• Process & File Management:

  • Organize and maintain structured label file systems for efficient retrieval and version control.
  • Document recurring production issues to contribute to continuous improvement efforts within the design and production workflow.
  • Support workflow efficiencies within packaging and label development systems by identifying areas for optimization.

• Cross-Functional Collaboration & Support:

  • Work closely with marketing, compliance, production teams, and external vendor partners to ensure smooth project execution and timely delivery of design assets.

  • Provide overflow support to Senior Graphic Designers during high-volume periods, contributing to overall team capacity and project completion.

  • Support the creation and maintenance of various marketing and communication materials, including digital graphics, email assets, sales collateral, and presentations, as business needs dictate.

📝 Enhancement Note: The responsibilities heavily emphasize technical execution, production accuracy, and process adherence rather than pure creative ideation. This suggests a need for candidates who are not only visually skilled but also process-oriented and adept at managing complex production workflows, especially in a regulated or manufacturing environment.

🎓 Skills & Qualifications

Education: [Education requirements not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility.]

Experience:

• 2+ years of graphic design experience preferred, with a strong emphasis on print production and packaging development.

• Proven experience in preparing print-ready mechanical files and understanding dielines and vendor specifications. Required Skills:

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop).

• Strong print production knowledge and mechanical file preparation expertise.

• Meticulous attention to detail and a strong discipline in version control.

• Ability to effectively manage multiple SKUs and complex production timelines simultaneously.

• Experience with creating and revising product labels and packaging.

• Understanding of brand guidelines and their consistent application.

• Excellent communication and collaboration skills for cross-functional teamwork. Preferred Skills:

• Experience with NiceLabel by Loftware or similar variable data printing software.

• Familiarity with manufacturing or regulated product environments.

• Experience with digital asset creation and maintenance for marketing collateral.

• Understanding of compliance and regulatory requirements related to product labeling.

📝 Enhancement Note: The emphasis on "2+ years of graphic design experience preferred" alongside "Strong print production and mechanical file preparation experience" indicates this is not an entry-level role. The expectation of managing multiple SKUs and production timelines suggests a need for organizational skills and the ability to handle a high volume of detailed work. Experience in manufacturing or regulated environments is a significant plus, pointing to the need for an understanding of specific industry constraints.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a minimum of 2 years of professional graphic design work, with a significant portion dedicated to packaging and label design.

• Include detailed case studies of 3-5 projects that highlight your ability to execute technical design requirements, such as print-ready mechanical files, dieline adherence, and version control for multiple SKUs.

• Showcase examples of how you've applied brand guidelines consistently across different packaging formats and materials.

• Present projects that required meticulous attention to detail, especially those involving regulatory compliance elements or complex variable data printing. Process Documentation:

• Be prepared to discuss your process for managing multiple design projects with competing deadlines and diverse technical specifications.

• Demonstrate your workflow for preparing and delivering print-ready files, including quality assurance steps and collaboration with production teams or vendors.

• Provide examples of how you have documented or improved design-related production processes, particularly concerning label updates or file standardization.

• Explain your approach to troubleshooting print production issues or file setup problems encountered during the design lifecycle.

📝 Enhancement Note: For a role heavily focused on print production, packaging, and label accuracy, a portfolio that clearly illustrates technical execution, process adherence, and problem-solving capabilities is paramount. Candidates should highlight their ability to manage complex file structures and ensure print-readiness, rather than solely focusing on conceptual or aesthetic design.

💵 Compensation & Benefits

Salary Range: [Based on the location (Superior, WI), experience level (2-5 years), and the specialized nature of print production and packaging design, a competitive salary range for a Graphic Designer in this region would typically fall between $50,000 and $70,000 annually. This estimate considers the cost of living in Superior, WI, and industry benchmarks for graphic design roles with a production focus.]

Benefits:

• Paid time off and paid holidays each year for work-life balance.

• Employee bonus program, recognizing contributions to company success.

• 401(k) with company match, supporting long-term financial planning.

• Comprehensive insurance coverage:

  • Paid life, short-term disability, and long-term disability insurance.
  • Competitive health benefits package.
  • Health savings account (HSA) and flexible spending account (FSA) options for healthcare cost management.
  • Affordable group dental, vision, critical illness, and accident insurance.

• Employee discount on AMSOIL products, fostering engagement with the brand.

• Corporate gym membership, promoting employee wellness. Working Hours:

• Scheduled: Monday – Friday, 8:00 am – 5:00 pm (Central Time Zone).

• Totaling 40 hours per week, with a standard business schedule.

📝 Enhancement Note: The salary estimate is based on Glassdoor, Salary.com, and LinkedIn Salary data for Graphic Designers in Wisconsin, adjusted for the specific experience level and the technical nature of the role. The benefits package is comprehensive, indicating a strong commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing / Automotive Aftermarket (Lubricants and Performance Additives). AMSOIL is a pioneer in synthetic lubricants, emphasizing high-performance products for automotive, powersports, and industrial applications. This industry context means a focus on technical accuracy, product performance, and adherence to industry standards.

Company Size: [Based on LinkedIn, AMSOIL has between 501-1000 employees, placing it in the medium-to-large enterprise category.] This size suggests a well-established structure with defined processes, opportunities for specialization, and cross-functional teams, but also potential for bureaucracy.

Founded: 1972. A long history indicates stability, established brand recognition, and a deep understanding of its market. For operations roles, this means working within a mature framework that values proven methods but also seeks innovation.

Team Structure:

• The Graphic Designer will work within a broader marketing or creative team, reporting to a Senior Graphic Design Manager.

• Collaboration is expected with various departments including marketing, product development, compliance, and production teams, as well as external vendors.

• The structure likely involves specialized roles within the design function, with Senior Graphic Designers providing guidance and overflow support. Methodology:

• Emphasis on data-driven decision-making for marketing and product development, which influences design requirements.

• Workflow optimization is key, particularly in managing the high volume of product labels and packaging updates.

• Automation, as indicated by the mention of NiceLabel, is utilized to increase efficiency and accuracy in production processes.

Company Website: https://www.amsoil.com/

📝 Enhancement Note: AMSOIL's industry (lubricants and performance additives) implies a need for technical accuracy and compliance in all marketing materials, especially product labels which carry critical information. The company's long history suggests a stable environment where process and brand consistency are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires specialized technical skills in print production and packaging design, moving beyond generalist graphic design tasks. It involves significant responsibility for critical brand assets and production accuracy.

Reporting Structure: The Graphic Designer reports to a Senior Graphic Design Manager. This indicates a clear management structure with opportunities for mentorship and guidance from experienced professionals. Collaboration is expected across multiple departments, providing exposure to different business functions.

Operations Impact: The role has a direct impact on the accurate representation of AMSOIL products in the market. Correctly designed and compliant labels and packaging are crucial for sales, regulatory adherence, and brand integrity. Errors can lead to production delays, compliance issues, and damage to brand reputation.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in packaging design, print production workflows, and specific labeling software (e.g., NiceLabel by Loftware).

• Advancement: Progression to Senior Graphic Designer roles, potentially leading to team lead or management positions within the creative/marketing operations function.

• Cross-Functional Exposure: Opportunities to contribute to broader marketing initiatives, gaining experience in digital design, collateral development, and campaign support.

• Industry Knowledge: Developing specialized knowledge within the automotive aftermarket and lubricants industry.

📝 Enhancement Note: The role offers a clear path for growth within a specialized area of graphic design, particularly for those interested in production and operations. The emphasis on technical execution and process management provides a solid foundation for a career in creative or marketing operations.

🌐 Work Environment

Office Type: The position is listed as "Remote position," indicating a fully remote work arrangement.

Office Location(s): While the job is based in Superior, Wisconsin, the remote nature means candidates can work from anywhere within the United States, provided they can adhere to the specified working hours.

Workspace Context:

• A remote work environment requires self-discipline, strong time management, and effective communication skills to stay connected with the team and manager.

• Reliable internet connectivity and a dedicated home office setup are essential for productivity and participation in virtual meetings.

• Access to company-provided software and collaboration tools will be critical for day-to-day tasks and team interactions. Work Schedule:

• Standard business hours: Monday – Friday, 8:00 am – 5:00 pm (Central Time Zone).

• This schedule allows for consistent collaboration with teams in similar time zones and ensures availability for critical production needs.

📝 Enhancement Note: The remote nature of the role is a key differentiator. Candidates should be comfortable working independently and demonstrate strong asynchronous communication skills. Adherence to the specified working hours is crucial for seamless integration with the core team and production schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and relevant experience.

• Technical Interview: This stage will likely involve a deeper dive into your technical skills, particularly proficiency in Adobe Creative Suite, print production knowledge, and experience with label/packaging design. Expect questions about your troubleshooting process and how you handle file preparation for print.

• Portfolio Presentation: You may be asked to present specific projects from your portfolio, explaining your design process, technical challenges, and solutions. Focus on projects that demonstrate accuracy, efficiency, and adherence to brand/compliance standards.

• Cross-Functional/Manager Interview: An interview with the Senior Graphic Design Manager and potentially other stakeholders (e.g., from Production or Marketing) to assess cultural fit, collaboration style, and understanding of business objectives.

• Final Interview: Potentially with higher-level management to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Highlight Production Expertise: Showcase projects with complex mechanical files, dielines, and specific print requirements. Clearly articulate your role in preparing files for production.

• Demonstrate Detail-Orientation: Include examples where you managed intricate details, version control, or compliance elements accurately. Quantify the impact of your accuracy if possible (e.g., reduced errors, faster approvals).

• Showcase Problem-Solving: Present case studies where you encountered and resolved production issues, file setup challenges, or compliance concerns through design solutions.

• Emphasize Brand Consistency: Include examples of how you've applied brand guidelines to packaging and labels effectively, maintaining consistency across different product lines.

• Technical Proficiency: Be ready to discuss your workflow within Adobe Creative Suite and any experience with specialized software like NiceLabel.

Challenge Preparation:

• You may be given a design challenge related to label or packaging updates, requiring you to demonstrate your technical skills, attention to detail, and understanding of production requirements within a limited timeframe.

• Prepare to articulate your design decisions, emphasizing how they align with brand standards, compliance, and production feasibility.

• Practice explaining your process for managing multiple versions or SKUs efficiently.

📝 Enhancement Note: The emphasis on "production accuracy," "mechanical file preparation," and "version control" means interviewers will be looking for tangible evidence of these skills in your portfolio and your ability to discuss your processes confidently. Technical proficiency and problem-solving in a production context are key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency expected in Illustrator, InDesign, and Photoshop for creating and manipulating design assets, preparing mechanical files, and ensuring print-readiness.

• NiceLabel by Loftware: Experience with this or similar variable data printing software is highly preferred, indicating a need for understanding automated labeling systems and template creation.

Analytics & Reporting:

• While not explicitly listed, familiarity with systems that track SKUs, product variations, and label approval workflows might be beneficial. CRM & Automation:

• Experience with project management tools (e.g., Asana, Trello, Jira) or DAM (Digital Asset Management) systems could be advantageous for organizing and tracking design assets and production timelines.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given, but specific experience with variable data printing software like NiceLabel by Loftware is a significant differentiator. This suggests the role requires a deeper technical understanding of production workflows beyond standard graphic design.

👥 Team Culture & Values

Operations Values:

• Accuracy & Consistency: A core value, given the focus on product labels, compliance, and brand integrity. Designs must be precise and consistently applied.

• Process-Driven: The role thrives on well-defined processes for design, production, and approvals to ensure efficiency and quality.

• Collaboration: Working effectively with diverse teams (marketing, compliance, production) is essential for successful project outcomes.

• Technical Proficiency: Valuing strong technical skills in design software and production workflows is paramount.

• Problem-Solving: A calm, solution-focused approach is needed for troubleshooting production issues.

Collaboration Style:

• Expect a collaborative environment where designers work closely with project managers, copywriters, regulatory specialists, and production personnel.

• Communication will likely be a mix of synchronous (meetings, instant messaging) and asynchronous (email, project management tools) methods, especially in a remote setting.

• Feedback loops are important for ensuring designs meet all requirements before final output.

📝 Enhancement Note: The "Ideal Candidate Traits" section provides direct insight into the desired culture fit: detail-oriented, process-driven, technically strong, calm under pressure, and prioritizing accuracy over pure conceptual artistry. This points to a team that values execution and reliability.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of SKUs & Versioning: Managing a large number of product variations and frequent updates can be demanding and requires robust organizational skills and meticulous attention to detail.

• Balancing Creative with Technical/Compliance: Integrating creative vision with strict brand guidelines and regulatory requirements, especially in a manufacturing context, can be challenging.

• Remote Collaboration: Maintaining strong working relationships and effective communication with a remote team and cross-functional partners requires proactive effort.

• Troubleshooting Complex Print Issues: Diagnosing and resolving intricate file setup or printing problems can be time-consuming and require deep technical knowledge.

Learning & Development Opportunities:

• Specialized Software Training: Opportunity to become an expert in NiceLabel by Loftware or similar variable data printing systems.

• Print Production Expertise: Deepen understanding of printing processes, materials, and vendor specifications.

• Industry-Specific Design: Gain in-depth knowledge of design and compliance within the automotive aftermarket and lubricants industry.

• Project Management Skills: Develop skills in managing complex projects with multiple stakeholders and tight deadlines.

📝 Enhancement Note: The role presents opportunities to develop highly specialized technical skills in a niche area of graphic design that is critical for manufacturing and product-based companies. Overcoming the challenges requires a blend of technical prowess and strong operational discipline.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your experience with packaging and label design, specifically focusing on projects where you managed multiple SKUs and versions. Articulate your process for ensuring accuracy and brand consistency.

• Expect questions about your proficiency with Adobe Creative Suite, particularly Illustrator and InDesign, and how you prepare print-ready mechanical files. Be ready to explain your understanding of dielines and printer specifications.

• You might be asked about your experience with variable data printing or specific software like NiceLabel by Loftware. If you don't have direct experience, discuss your ability to learn new software quickly and your understanding of automated labeling principles.

• Prepare to describe a time you had to troubleshoot a production or print-related issue. Highlight your problem-solving methodology, communication with stakeholders (production, vendors), and how you resolved the problem. Company & Culture Questions:

• Research AMSOIL's brand, products, and market position. Understand their commitment to quality and performance.

• Be ready to discuss how you ensure brand consistency in your designs, especially across different product lines.

• Consider how your detail-oriented and process-driven approach aligns with AMSOIL's values, as mentioned in the job description.

• Discuss your experience working in a remote environment and how you maintain productivity and collaboration. Portfolio Presentation Strategy:

• Select 3-4 strong projects that best showcase your skills in packaging/label design, print production, and meticulous detail.

• For each project, clearly articulate:

  • The objective and your role.
  • The technical challenges (e.g., specific print requirements, versioning, compliance).
  • Your design process and solutions.
  • The outcome and any measurable impact (e.g., successful production, compliance met).

• Be prepared to walk through the technical aspects of your files (e.g., layers, color modes, bleed, trim marks) and explain your file preparation workflow.

• If you have experience with NiceLabel or similar systems, be ready to explain how you utilized them.

📝 Enhancement Note: The interview will likely focus heavily on your technical execution, problem-solving abilities in a production context, and your capacity for detailed, accurate work. Your portfolio should serve as tangible proof of these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in print production, packaging design, label creation, and proficiency with Adobe Creative Suite. Emphasize any experience with variable data printing software.

• Resume Optimization: Ensure your resume clearly details your years of experience, specific software proficiencies, and achievements related to accuracy, efficiency, and successful print production of design assets. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially for technical aspects like file preparation and troubleshooting. Prepare to present your portfolio effectively, focusing on relevant case studies.

• Company Research: Familiarize yourself with AMSOIL's products, brand identity, and their position in the lubricants and automotive aftermarket industry to understand their market and design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.