Graphic and Web Design Consultant

📍 Job Overview

Job Title: Graphic and Web Design Consultant

Company: UNICEF

Location: Serbia

Job Type: Contractual (Consultant)

Category: Creative & Design / Marketing Support

Date Posted: 2026-06-25

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Provide expert graphic and web design services to enhance UNICEF Serbia's private sector fundraising and partnership initiatives.

• Develop compelling visual and digital communication materials that drive donor engagement and support resource mobilization efforts.

• Design and optimize user-centric fundraising landing pages and web-based assets to improve conversion rates.

• Ensure all creative outputs adhere strictly to UNICEF's global branding and visual identity guidelines.

• Collaborate remotely with the Private Sector Fundraising (PSFR) team to deliver high-quality design products aligned with campaign objectives.

📝 Enhancement Note: This role is a consultancy position, implying a focus on project-based deliverables and specific campaign support rather than ongoing operational duties. The remote nature and contract duration (July-December 2026) suggest a need for self-management and efficient output delivery within defined project timelines. The emphasis on fundraising and partnerships indicates a requirement for design that is not only visually appealing but also effective in driving measurable results.

📈 Primary Responsibilities

• Design and produce a wide range of digital and print communication materials, including social media assets, campaign visuals, brochures, reports, presentations, banners, and infographics.

• Create impactful visual assets specifically for digital fundraising channels, such as website elements, email marketing campaigns, and paid media advertisements.

• Design, develop, and optimize fundraising landing pages and other web-based visual assets to enhance user experience (UX) and drive donor acquisition/retention.

• Adapt and localize UNICEF's global and regional campaign materials to effectively resonate with the Serbian market and target audiences.

• Develop innovative creative concepts and visual identities for specific fundraising and partnership campaigns, ensuring distinctiveness and impact.

• Ensure strict adherence to UNICEF's branding and visual identity guidelines across all design outputs.

• Collaborate effectively with UNICEF staff, external vendors, and partners to ensure the timely and high-quality delivery of all design products.

• Provide responsive graphic and web design support on an as-needed basis throughout the contract period, aligning with UNICEF's priorities.

• Participate in coordination meetings and maintain regular communication with the PSFR team to ensure alignment and timely delivery of assignments.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic design thinking, with a strong emphasis on supporting fundraising objectives. The "as-needed basis" and "up to 60 workdays" suggest that the consultant will be assigned tasks based on the PSFR team's evolving needs, requiring flexibility and efficient task management. The need to adapt global materials for a local market emphasizes cultural sensitivity and localization skills.

🎓 Skills & Qualifications

Education:

• University degree (Bachelor's degree or equivalent) in Graphic Design, Visual Communications, Web Design, Digital Media, Fine Arts, Marketing, Communications, Information Technology, or a closely related field. Experience:

• A minimum of three (3) years of relevant professional experience in graphic and web design.

• Experience in developing communication, marketing, or fundraising materials is considered a significant asset. Required Skills:

• Graphic Design Software Proficiency: Expert command of industry-standard design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Visual Communication: Demonstrated ability to translate complex ideas and campaign objectives into clear, compelling visual narratives for both digital and print media.

• Web Design & Development Fundamentals: Solid understanding of web design principles, user interface (UI) design, and user experience (UX) optimization for landing pages and web assets. Experience with web development tools or platforms is a plus.

• Digital Asset Creation: Proficiency in creating optimized visual assets for various digital platforms, including social media, websites, email marketing, and online advertising.

• Print Design Production: Capability to design and prepare materials for print production, ensuring correct specifications for layout, color, and resolution.

• Branding & Visual Identity: Strong ability to understand and meticulously apply brand guidelines, ensuring consistency and integrity of UNICEF's visual identity.

• Creative Concept Development: Proven ability to generate innovative and effective creative concepts for campaigns and communication initiatives.

• Language Proficiency: Fluency in Serbian (written and spoken) and a working knowledge of English (written and spoken) are mandatory.

Preferred Skills:

• Landing Page Optimization: Experience specifically in designing and optimizing landing pages for lead generation, donor acquisition, or fundraising campaigns.

• Infographic Design: Skill in creating clear, data-driven infographics that simplify complex information.

• Video/Motion Graphics: Basic skills in motion graphics or video editing for digital assets could be advantageous.

• UX/UI Design Principles: Deeper expertise in UX/UI design for web interfaces.

• Familiarity with Non-Profit Sector: Understanding of the communication and fundraising challenges within the non-profit or humanitarian sector.

📝 Enhancement Note: The "minimum of three (3) years" requirement, coupled with the consultant role, suggests they are looking for a candidate who can hit the ground running with minimal onboarding. The emphasis on both graphic and web design, along with specific mentions of landing pages and digital assets, indicates a need for a versatile designer with a strong digital focus, crucial for modern fundraising efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Versatility: Showcase a range of projects including digital assets (social media graphics, web banners, email headers), print materials (brochures, reports, posters), and presentations.

• Landing Page & Web Design Examples: Include specific examples of designed landing pages, user interface mockups, or web layouts, highlighting UX considerations and conversion-focused design.

• Campaign Visual Identity: Present case studies or examples of developed creative concepts and visual identities for specific campaigns, demonstrating strategic thinking and execution.

• Brand Guideline Adherence: Provide examples where you have successfully applied or adapted existing brand guidelines to new materials, showcasing attention to detail and consistency.

• Localization/Adaptation Examples: If possible, include examples of adapting global or regional materials for local markets, demonstrating cultural sensitivity and effective localization.

Process Documentation:

• Project Workflow: Be prepared to briefly describe your typical design process from brief to final delivery, including client communication, ideation, design stages, feedback incorporation, and file preparation.

• Tool Proficiency Showcase: Highlight your proficiency with key design software through your portfolio work, implicitly demonstrating your command of the tools required.

📝 Enhancement Note: For a consultant role, the portfolio is paramount. It serves as the primary evidence of capability. UNICEF will be looking for a portfolio that not only showcases aesthetic quality but also demonstrates an understanding of design's role in achieving specific objectives, such as fundraising and engagement. The ability to work with brand guidelines and adapt materials for a specific audience will be key evaluation points.

💵 Compensation & Benefits

Salary Range:

• Estimated Daily Rate: 70 - 120 EUR per day (or equivalent in RSD)

• Methodology: This estimate is based on market research for experienced freelance graphic and web design consultants in Serbia, considering the specific skills required (graphic design, web design, UX optimization, fundraising materials), the contract duration (up to 60 days within a 6-month period), and the nature of the client (UNICEF). The range accounts for varying levels of experience within the "minimum 3 years" bracket and the specific demands of designing for fundraising and donor engagement. The final rate will be determined by the candidate's demonstrated skills, experience, and the financial proposal submitted.

Benefits:

• Remote Work Flexibility: The ability to work entirely from home, offering significant flexibility in managing personal and professional life.

• Professional Development: Opportunity to work with a reputable international organization, enhancing your portfolio and professional network.

• Meaningful Contribution: The chance to contribute to a vital cause, supporting children's rights and well-being through impactful design.

• Contractual Engagement: A defined contract period with clear deliverables, providing a structured project-based work experience.

Working Hours:

• The role is defined as "up to 60 workdays" between July and December 2026. While the consultant works remotely, they are expected to be available for coordination meetings and to deliver work within agreed-upon timelines. A typical expectation for a full-time consultant engagement would be around 8 hours per day, 5 days a week, but this role is likely task-based, requiring flexibility to meet project deadlines.

📝 Enhancement Note: As this is a consultancy role, formal benefits like health insurance or paid time off typically provided to full-time employees are not included. Compensation is usually in the form of a daily rate. The requirement for a financial proposal in RSD indicates that payments will be made in the local currency. Candidates should factor in their own business expenses when setting their daily rate.

🎯 Team & Company Context

🏢 Company Culture

Industry: International Humanitarian Aid / Non-Profit / United Nations Agency

Company Size: Large Global Organization (UNICEF operates in over 190 countries with tens of thousands of staff and consultants)

Founded: 1946 (This indicates a long-standing history of global impact and established operational frameworks.)

Team Structure:

• PSFR Section: The consultant will be part of the Private Sector Fundraising and Partnerships (PSFR) section within UNICEF Serbia. This team is focused on generating income and building partnerships with businesses and individuals to fund UNICEF's work for children.

• Reporting: The consultant will report directly to the Head of Private Sector Fundraising (PSFR).

• Collaboration: While working remotely, the consultant will collaborate closely with UNICEF staff within the PSFR team and potentially with other departments or external vendors involved in campaigns.

Methodology:

• Data-Driven Fundraising: UNICEF, like many large non-profits, likely employs data analytics to inform fundraising strategies, target donor segments, and measure campaign effectiveness. Design outputs should support these data-driven efforts.

• Brand Stewardship: A rigorous approach to maintaining brand consistency and integrity across all communications is a hallmark of UN agencies.

• Campaign-Centric Approach: Design work will be driven by specific fundraising and partnership campaigns, requiring an understanding of campaign goals, target audiences, and desired outcomes.

Company Website: https://www.unicef.org/serbia/

📝 Enhancement Note: UNICEF's culture emphasizes its core values (Care, Respect, Integrity, Trust, Accountability, Sustainability) and a strong commitment to child safeguarding. As a UN agency, there's a strong emphasis on professionalism, ethical conduct, and adherence to global standards. The Serbian office will operate within this global framework while addressing local needs and contexts.

📈 Career & Growth Analysis

Operations Career Level: Consultant / Specialist

Reporting Structure: Direct reporting to the Head of Private Sector Fundraising (PSFR), indicating a level of autonomy and direct accountability for design deliverables.

Operations Impact: The consultant's work directly impacts UNICEF Serbia's ability to mobilize resources. Effective graphic and web design can significantly influence donor perception, engagement rates, and ultimately, the success of fundraising campaigns, thereby contributing to UNICEF's mission for children.

Growth Opportunities:

• Portfolio Enhancement: Successfully completing projects for a globally recognized organization like UNICEF provides significant credibility and valuable additions to a design portfolio.

• Cross-Cultural Experience: Working with an international organization offers exposure to diverse communication needs and stakeholder perspectives.

• Specialized Skill Development: Gaining experience in designing for the non-profit and fundraising sector can open doors to further opportunities in this specialized field.

• Networking: Potential to build professional relationships within UNICEF Serbia and the broader UN network.

📝 Enhancement Note: While this is a contract role and not a traditional permanent position, the experience gained is highly valuable for career progression in design, particularly within the social impact and non-profit sectors. The opportunity to work on projects directly tied to fundraising success offers tangible proof of impact.

🌐 Work Environment

Office Type: Remote Consultancy

Office Location(s): The consultant will work remotely, with the primary operational context being UNICEF Serbia. The role is not tied to a physical office location for the consultant.

Workspace Context:

• Independent Workstation: Consultants are expected to provide their own reliable workspace, including a computer with necessary software, a stable internet connection, and a conducive environment for focused design work.

• Digital Collaboration Tools: Interaction with the UNICEF team will primarily occur through digital platforms (email, video conferencing, project management tools if applicable) for communication, feedback, and file sharing.

• Access to Brand Assets: UNICEF will likely provide access to brand guidelines, logos, templates, and any necessary campaign assets.

Work Schedule:

• The consultant must manage their time to meet project deadlines and deliverables within the contract period (July – December 2026). While not strictly tied to standard office hours, responsiveness during Serbian business hours for coordination meetings and urgent requests is expected. The total workload is capped at 60 days.

📝 Enhancement Note: The remote nature requires strong self-discipline, time management, and proactive communication skills. The success of the consultancy hinges on the consultant's ability to manage their own workflow and deliver high-quality results independently.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV, portfolio, and financial proposal. Candidates must meet the minimum education and experience requirements.

• Portfolio Review: The most critical stage. A strong, relevant portfolio showcasing the required skills and experience is essential. Candidates will be evaluated on creativity, technical proficiency, brand adherence, and understanding of fundraising/web design principles.

• Potential Interview/Skills Assessment: Shortlisted candidates may be invited for an interview (likely via video conference) to discuss their experience, approach to design challenges, and suitability for the role. This may include a brief practical design exercise or a discussion based on portfolio pieces.

• Reference Checks: Standard procedure for UNICEF.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates graphic design for campaigns, digital assets, and ideally, web/landing page design.

• Showcase Process: For key projects, briefly explain the brief, your creative concept, the challenges faced, and how your design solved the problem or achieved the objective. Use visuals to illustrate your process (e.g., mockups, wireframes).

• Highlight Results (if possible): If you have data on the success of a design (e.g., increased engagement, conversion rates), include it. For this role, demonstrating an understanding of design's impact on fundraising is key.

• Brand Compliance Examples: Explicitly show how you've worked within brand guidelines or adapted them effectively.

• Technical Proficiency: Ensure your digital assets are well-presented and your web designs reflect an understanding of UX/UI best practices.

• Clarity and Conciseness: Organize your portfolio logically and provide clear descriptions.

Challenge Preparation:

• UNICEF Brand Guidelines: Familiarize yourself with UNICEF's visual identity guidelines. Understand their core messaging and target audiences.

• Fundraising Design Principles: Research best practices for designing fundraising materials, landing pages, and digital campaigns for non-profits. Understand what makes a design effective in driving donations and engagement.

• Serbian Context: Consider how cultural nuances in Serbia might influence design choices for fundraising campaigns.

• Remote Collaboration: Be prepared to discuss how you manage remote work, communicate effectively, and integrate feedback from a distributed team.

📝 Enhancement Note: The portfolio is the primary gatekeeper for this role. Candidates should invest significant time in curating and presenting their best work, specifically tailoring it to the requirements of designing for fundraising and a global organization with strict brand standards.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Proficiency in Adobe Illustrator (vector graphics, logos, illustrations), Adobe Photoshop (image editing, digital assets, web graphics), and Adobe InDesign (layout, print materials, reports) is expected.

• Figma / Sketch / Adobe XD: Highly beneficial for web and landing page design, UI/UX mockups, and prototyping. Experience with at least one of these is a strong asset.

• Prototyping Tools (e.g., InVision, Marvel): Useful for presenting interactive web designs and user flows.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how design impacts user behavior tracked by these tools is advantageous.

• Data Visualization Tools: While not directly designing reports, understanding how data is presented can inform infographic and report design.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, Campaign Monitor): Familiarity with the design constraints and best practices for email campaigns is important.

• Content Management Systems (CMS) / Website Builders (e.g., WordPress, Squarespace): Basic understanding of how designs are implemented on web platforms can be helpful.

📝 Enhancement Note: While the job description doesn't explicitly list all tools, proficiency in the Adobe Creative Suite is a given for a graphic designer. For web design, familiarity with modern UI/UX design tools like Figma or Sketch is increasingly standard and highly desirable for optimizing landing pages.

👥 Team Culture & Values

Operations Values:

• Child-Centricity: All work ultimately supports UNICEF's mission to protect children's rights and well-being. Design should reflect this core purpose and potentially evoke empathy and urgency.

• Integrity & Accountability: Upholding the highest ethical standards in all creative work and project management. Delivering on commitments and being transparent.

• Respect & Diversity: Designing inclusive materials that respect all individuals and communities, reflecting UNICEF's commitment to diversity and inclusion.

• Collaboration & Partnership: Working effectively with the PSFR team and external stakeholders to achieve common goals. Openness to feedback and a team-oriented approach.

• Sustainability: Considering the environmental impact of design choices where applicable (e.g., print materials).

Collaboration Style:

• Remote & Asynchronous: Expect a primarily remote collaboration style, often asynchronous, requiring clear written communication and proactive updates.

• Feedback-Oriented: UNICEF staff will provide feedback on designs. A constructive and responsive approach to feedback is crucial.

• Goal-Oriented: Collaboration will be driven by specific campaign objectives and project deadlines.

📝 Enhancement Note: Understanding and aligning with UNICEF's core values will be important for cultural fit. The emphasis on integrity, accountability, and child-centricity are non-negotiable. The collaborative style will lean heavily on digital tools and clear communication protocols.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Rigidity: Adhering to strict UNICEF brand guidelines while still producing fresh, engaging, and creative designs can be challenging.

• Remote Project Management: Effectively managing deliverables, communication, and feedback remotely without direct oversight requires strong self-discipline and organization.

• Meeting Diverse Needs: Supporting various fundraising and partnership initiatives means adapting design style and messaging for different audiences and objectives.

• Tight Deadlines: Campaign-driven work often involves compressed timelines, requiring efficient workflow and prioritization.

Learning & Development Opportunities:

• Non-Profit Fundraising Design Expertise: Deepen understanding of what makes design effective in the humanitarian and fundraising sector.

• International Organization Exposure: Gain insight into the operational and communication strategies of a major global NGO.

• Remote Work Best Practices: Enhance skills in virtual collaboration, time management, and self-motivation.

• Portfolio Building: Add high-impact projects for a renowned organization to your professional portfolio.

📝 Enhancement Note: The challenges presented are common for consultant roles in large organizations. The growth opportunities are significant for a designer looking to specialize in the social impact sector or gain experience with international bodies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with creative design needs. How did you ensure both were met?" (Focus on your process for adhering to brand while innovating.)

• "How do you approach designing a landing page for a specific fundraising goal? What elements do you prioritize?" (Highlight UX, conversion optimization, and call-to-action strategies.)

• "How do you manage multiple design projects with competing deadlines while working remotely?" (Emphasize your organizational skills, prioritization methods, and communication strategies.) Company & Culture Questions:

• "What do you know about UNICEF's mission and our work in Serbia?" (Demonstrate you've researched the organization and its local context.)

• "How do you align your design work with organizational values like child-centricity and integrity?" (Connect your personal values and design philosophy to UNICEF's core principles.)

• "Describe your experience working with international organizations or adhering to global brand standards." (Showcase your adaptability to structured environments.) Portfolio Presentation Strategy:

• Project Selection: Choose 3-4 projects that best represent your skills for this role (e.g., a campaign identity, a landing page concept, a social media asset series, a report cover).

• Narrative: For each project, tell a brief story: the objective, your creative approach, the tools used, how you addressed challenges, and the outcome (if known).

• Focus on Impact: For fundraising-related designs, emphasize how your work was intended to drive engagement or conversions.

• Brand Adherence: Be ready to point out specific elements that demonstrate your understanding and application of brand guidelines.

• Technical Clarity: Be prepared to briefly discuss the software or techniques used.

📝 Enhancement Note: Interviews for consultant roles often focus on practical application and problem-solving. Be ready to articulate your process and demonstrate how your skills directly address UNICEF's needs for effective fundraising and partnership communications.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link: Ensure all required fields are completed accurately.

• Craft a tailored CV/Resume: Highlight your experience in graphic design, web design, UX/UI, and any work on fundraising or marketing materials. Quantify achievements where possible.

• Curate a strong, relevant portfolio: Select your best work that aligns with the job description. Pay special attention to examples demonstrating campaign visuals, digital assets, and landing page design. Ensure it's easily accessible (e.g., a link to a website, PDF).

• Prepare a detailed Financial Proposal in RSD: Clearly state your all-inclusive daily fee in Serbian Dinar. Research market rates for consultants in Serbia to ensure your proposal is competitive yet reflects your experience.

• Review UNICEF's Brand Guidelines: Familiarize yourself with UNICEF's visual identity to understand their requirements and demonstrate your preparedness.

• Practice articulating your design process: Be ready to discuss your approach to design challenges, client communication, and remote collaboration during a potential interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.