Grafikdesigner:in / Visual Designer:in (m/w/d)

📍 Job Overview

Job Title: Grafikdesigner:in / Visual Designer:in (m/w/d)

Company: Allguth GmbH

Location: Gräfelfing, Bavaria, Germany

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: May 11, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the end-to-end visual identity of the company, encompassing both digital and print media.

• Focus on conceptualization and execution of marketing collateral, brand assets, and campaign materials.

• Collaborative role within a dynamic, medium-sized company environment, contributing to the "New Mobility" sector.

• Opportunity to integrate AI-driven workflows and stay at the forefront of design trends.

📝 Enhancement Note: While the role is titled "Grafikdesigner:in / Visual Designer:in", in the context of a GTM Operations function, this role is crucial for ensuring brand consistency and effective visual communication across all customer touchpoints. This includes supporting marketing campaigns, sales enablement materials, and internal communications. The emphasis on POS materials, social media, and landing pages highlights its direct impact on customer acquisition and retention, aligning it with GTM operations support.

📈 Primary Responsibilities

• Conceptualize and design a wide array of print and digital media, including Point-of-Sale (POS) advertising materials, B2B magazines, merchandise, private label products, facade advertising, social media graphics, digital signage content, and landing pages.

• Prepare professional print-ready data, including meticulous pre-press work, advanced image editing, and AI-assisted image generation to ensure high-quality output.

• Manage and coordinate external business partners such as printing houses and agencies, ensuring the seamless rollout of print campaigns across over 30 service stations and Outdoor Advertising (OOH) touchpoints.

• Develop and maintain presentation templates and business documentation to ensure brand consistency and professional communication across the organization.

• Actively contribute creative ideas and strategic input to the development of marketing campaigns and initiatives, driving the evolution of the company's visual identity.

📝 Enhancement Note: The responsibilities clearly point to a role that bridges creative execution with operational management of design assets and vendor relationships. For a GTM operations perspective, this means ensuring that all visual assets are aligned with brand guidelines, campaign objectives, and deployed efficiently across various channels, directly impacting lead generation and customer engagement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Communication Design, Media Design, or a comparable qualification.

Experience: Minimum of two years of relevant professional experience in graphic design, ideally gained within an agency, an agile company, or as a freelancer.

Required Skills:

• Proven expertise in both print design (including pre-press preparation, color spaces, and print data accuracy) and digital design environments (web, app, social media, motion graphics).

• Advanced proficiency in the Adobe Creative Suite, specifically InDesign, Illustrator, Photoshop, After Effects, Lightroom, and Premiere.

• Strong understanding of image editing and AI-assisted image generation techniques.

• Experience in managing external vendors like printers and agencies for campaign rollouts.

Preferred Skills:

• Knowledge in film editing, sound design, or color grading.

• Curiosity and demonstrated experience with new design tools, AI-driven workflows, and emerging design trends.

• Experience in developing and maintaining presentation templates and business documents.

📝 Enhancement Note: The emphasis on both print and digital competency, coupled with the requirement for AI tool curiosity, signifies a forward-thinking design role. For operations, this translates to a candidate who can adapt to evolving marketing technology stacks and contribute to efficient, modern visual content creation that supports dynamic Go-To-Market strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating expertise in both print and digital design, including examples of POS materials, social media graphics, landing pages, and branded merchandise.

• Present case studies that highlight the conceptualization process, design execution, and the impact of visual elements on campaign success or brand perception.

• Include examples of pre-press preparation and final print data, illustrating attention to detail and technical accuracy for print production.

Process Documentation:

• Provide examples of how design processes were managed, from initial brief to final delivery, including any workflow optimization or project management methodologies used.

• Illustrate experience in managing external vendor relationships, including brief creation, feedback loops, and quality control for print and digital assets.

• Showcase how brand guidelines and design consistency were maintained across multiple projects and platforms.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display creative talent but also demonstrate an understanding of production workflows, brand management, and the ability to translate strategic marketing objectives into compelling visual assets. For operations, this means the candidate can contribute to a well-oiled marketing production pipeline.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 2-5 years of experience in the Gräfelfing/Munich area, an estimated annual salary range of €45,000 - €60,000 is expected. This range considers the company's status as a successful medium-sized enterprise and the specific skill set required.

Benefits:

• Attractive remuneration package with clear opportunities for professional development.

• Up to 20% home office per week, offering a hybrid work model.

• Individual further training and development opportunities to foster personal and professional growth.

• A family-like corporate culture with flat hierarchies, strong team spirit, and regular team events.

• Access to a modern, spacious, and well-equipped office space designed for employee comfort and productivity.

• Secure employment within a financially stable and successful Munich-based company.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility offered through the hybrid work model (up to 20% home office).

📝 Enhancement Note: The salary estimate is based on typical compensation for design professionals in the Munich metropolitan area with 2-5 years of experience, considering the specific requirements and the company's profile. The provided benefits highlight a supportive work environment that values employee growth and work-life balance, which are significant attractors for skilled professionals in the design and marketing operations fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the "New Mobility" sector, with a strong focus on retail and service stations, including shops, café-bistros, beverage markets, fuel stations, and car washes. This innovative sector requires a dynamic and adaptable approach to branding and customer engagement.

Company Size: Allguth GmbH is a medium-sized, family-owned company with approximately 45 employees at its corporate headquarters in Gräfelfing. This size fosters a close-knit team environment with direct access to decision-makers.

Founded: The company has decades of experience, demonstrating a stable and established presence in the market while actively embracing innovation.

Team Structure:

• The role is part of a marketing and communications team of approximately 45 colleagues at the corporate headquarters.

• The designer will report to a marketing or communications lead, with close collaboration expected across marketing, sales, and operations departments.

Methodology:

• The company emphasizes an agile and innovative approach, actively shaping the "New Mobility" landscape.

• Design processes are expected to be collaborative, with an open invitation for creative input and strategic development.

• A data-informed approach is implied, especially concerning the effectiveness of visual communications in driving customer engagement and sales at service stations.

Company Website: http://allguth.de

📝 Enhancement Note: Operating in the "New Mobility" sector suggests a company that is forward-thinking and adaptive. For a designer, this means opportunities to work on cutting-edge campaigns and to influence the visual narrative of a company at the forefront of industry change. The medium size implies a more personal work environment where individual contributions are highly visible and valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, requiring at least two years of experience. It offers a blend of hands-on execution and strategic input, moving beyond purely operational tasks to actively contribute to brand development.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Communications. Collaboration will be broad, touching sales, operations, and potentially product teams, providing exposure to various facets of the business.

Operations Impact: The visual designer's work directly influences customer perception, brand recognition, and sales effectiveness across all 30+ service stations. This includes driving foot traffic to shops and services through compelling POS materials, digital signage, and online presence.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics, AI-driven design workflows, or brand system development.

• Strategic Contribution: Potential to evolve into a Senior Visual Designer or Art Director role, taking on more strategic brand initiatives and campaign leadership.

• Cross-functional Exposure: Gain broader business acumen by working closely with marketing, sales, and operations teams, understanding the full Go-To-Market lifecycle.

• Mentorship: Opportunities to mentor junior designers or interns as the team grows.

📝 Enhancement Note: The role offers a solid foundation for a designer looking to grow within a company that values innovation and brand presence. The hybrid model and focus on continuous learning suggest a supportive environment for professional development.

🌐 Work Environment

Office Type: The role is based in a modern, bright, and spacious corporate headquarters in Gräfelfing, designed with a high degree of employee comfort and well-being in mind.

Office Location(s): The primary work location is the company's modern headquarters at Würmtalstraße 35, 82166 Gräfelfing, near Munich. Occasional visits to Allguth stations are also part of the role.

Workspace Context:

• The office environment is described as having a high "feel-good factor" with excellent equipment, fostering a productive and pleasant atmosphere.

• Collaboration is encouraged within the team and across departments, facilitated by the open and modern office layout.

• Access to contemporary design tools and technology, including AI-supported workflows, is available.

Work Schedule: The position is full-time, with a hybrid work arrangement allowing up to 20% of the work week to be conducted remotely from home. The remaining time is spent at the Gräfelfing office and potentially at various Allguth stations.

📝 Enhancement Note: The hybrid model and modern office space are attractive benefits. For a designer, a comfortable and inspiring workspace is crucial, and the blend of office and remote work supports both focused individual work and collaborative team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application documents, including CV, portfolio, cover letter, and salary expectations.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing key projects, design process, and how their skills align with Allguth's needs. This will be followed by an interview to assess fit, experience, and creative approach.

• Team/Manager Interview: Further discussion with the hiring manager and potentially other team members to evaluate cultural fit, collaboration style, and specific technical skills.

• Final Assessment: May involve a small design task or case study to assess problem-solving abilities and creative output under specific constraints.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a variety of projects that highlight your dual competency in print and digital design, as well as your experience with AI tools.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, and the impact of your design. Quantify results where possible (e.g., engagement metrics for social media, sales uplift for POS materials).

• Demonstrate Technical Skills: Clearly show your proficiency in Adobe Creative Cloud, pre-press preparation, and any AI-assisted workflows used.

• Align with Allguth's Brand: Research Allguth's current visual identity and consider how your work aligns with or can enhance it. Highlight any experience with brand evolution or consistency.

Challenge Preparation:

• Be prepared to discuss your approach to developing visual concepts for a "New Mobility" company.

• Consider how you would design marketing materials for different customer segments (e.g., commuters, families, business travelers) who frequent service stations.

• Think about how you would translate brand messaging into engaging digital signage or social media content.

📝 Enhancement Note: The application process emphasizes a strong portfolio and the ability to articulate design strategy and execution. Candidates should be ready to demonstrate not only creative talent but also a strategic understanding of how design supports business objectives within the specific context of Allguth's industry and brand.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: InDesign, Illustrator, Photoshop, After Effects, Lightroom, Premiere are essential.

• AI Design Tools: Curiosity and potential experience with AI-assisted image generation and other AI-driven design workflows are highly valued.

• Pre-press Software: Proficiency in tools and techniques for preparing professional print-ready files.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts analytics (e.g., website conversion rates from landing pages, engagement metrics on social media) is beneficial.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but understanding how marketing automation platforms deliver visual content (e.g., email campaigns) is advantageous.

📝 Enhancement Note: The core requirement is deep proficiency in the Adobe Creative Suite. The emphasis on AI tools indicates a forward-looking approach, suggesting that the company is open to adopting new technologies to enhance design efficiency and creativity. For operations, this means the candidate can contribute to a modern, efficient design production pipeline.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Embracing new ideas and adapting to the fast-paced "New Mobility" sector.

• Customer Focus: Creating visually engaging materials that attract and retain customers at service stations.

• Quality & Professionalism: Maintaining high standards in design execution, from concept to final output.

• Teamwork & Collaboration: Working effectively within the marketing team and across departments to achieve common goals.

• Efficiency & Resourcefulness: Managing projects effectively, including working with external partners and leveraging new tools like AI.

Collaboration Style:

• Open and communicative, with a willingness to share ideas and provide constructive feedback.

• Cross-functional integration is expected, requiring clear communication with non-design teams to understand their needs and translate them into visual solutions.

• A proactive approach to problem-solving and a shared commitment to the company's success.

📝 Enhancement Note: The company culture appears to value a blend of innovation, strong execution, and collaborative spirit. For a designer, this means an environment where creativity is encouraged, but also where practical application and business impact are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that innovative designs remain aligned with Allguth's established brand identity and operational needs across diverse touchpoints.

• Managing Multiple Projects and Stakeholders: Effectively juggling design requests from various internal departments and external partners, while meeting deadlines.

• Adapting to Evolving Technologies: Staying current with new design tools, software updates, and AI advancements to maintain a competitive edge.

• Translating Complex Services into Simple Visuals: Communicating the value of "New Mobility" services and offerings through compelling and easily understandable graphics.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in areas like motion graphics, UI/UX for digital platforms, or advanced AI design techniques.

• Industry Exposure: Potential to attend industry events or workshops related to design, marketing, or the automotive/mobility sector.

• Mentorship: Learning from experienced colleagues and potentially mentoring junior team members.

• Strategic Involvement: Contributing to broader marketing strategy discussions and brand development initiatives.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a growing, innovative company. The opportunities for learning and development, coupled with the potential for strategic involvement, offer a clear path for career progression.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual campaign for a new eco-friendly car wash service at our stations?"

• "Describe your process for ensuring brand consistency across print and digital media for a company with multiple physical locations."

• "How do you integrate AI tools into your design workflow, and what are the ethical considerations you take into account?"

Company & Culture Questions:

• "What excites you about Allguth's 'New Mobility' concept and our role in the industry?"

• "How do you envision your design contributions supporting Allguth's overall business goals?"

• "Describe your ideal team environment and how you collaborate with colleagues."

Portfolio Presentation Strategy:

• Highlight Versatility: Showcase projects that demonstrate your dual competency in print and digital, as well as your experience with AI tools.

• Focus on Process: For each project, walk through your thought process, problem-solving techniques, and how you arrived at the final design.

• Quantify Impact: Where possible, use metrics to illustrate the success of your designs (e.g., engagement rates, conversion improvements, positive feedback).

• Tailor to Allguth: Select examples that best align with the company's industry, brand, and the role's requirements. Be prepared to discuss how you'd adapt your skills to their specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, problem-solving skills, and an understanding of how design contributes to business objectives. Emphasizing collaboration and adaptability will be key.

📌 Application Steps

To apply for this Grafikdesigner:in / Visual Designer:in position:

• Submit your comprehensive application, including your CV, a compelling cover letter, a detailed portfolio, your salary expectations, and your earliest possible start date, via the provided application link or directly to Frau Mehrwald at Allguth GmbH, Würmtalstraße 35, 82166 Gräfelfing.

• Curate Your Portfolio: Select your strongest and most relevant design samples, ensuring they showcase your dual print and digital expertise, AI tool usage, and ability to manage projects from concept to completion.

• Tailor Your Resume and Cover Letter: Highlight your specific experience in areas mentioned in the job description (e.g., POS materials, social media, AI-driven workflows, vendor management) and clearly articulate your passion for design and the "New Mobility" sector.

• Prepare Your Portfolio Presentation: Practice walking through your key projects, emphasizing your design process, problem-solving skills, and the impact of your work. Be ready to discuss how your skills align with Allguth's brand and business objectives.

• Research Allguth GmbH: Familiarize yourself with their services, current branding, company culture, and their position in the "New Mobility" market. Understand their mission and values to demonstrate your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.