GEO, SEO & UX Senior Manager (H/F/X)

📍 Job Overview

Job Title: GEO, SEO & UX Senior Manager (H/F/X)

Company: AccorCorpo

Location: Paris, Île-de-France, France

Job Type: Full-time

Category: Revenue Operations / Digital Performance / E-commerce Operations

Date Posted: August 31, 2026

Experience Level: 10+ years

Remote Status: Hybrid (minimum 2 days on-site per week)

🚀 Role Summary

• Drive organic traffic and revenue growth for luxury brand websites by owning and executing the SEO and Generative Engine Optimization (GEO) strategies.

• Spearhead e-merchandising and UX optimization initiatives to maximize brand and commercial impact, enhancing customer engagement and conversion rates.

• Collaborate cross-functionally with internal Product & Tech and Digital Experience teams, as well as external agencies (SEO, GEO, e-merchandising consultants), to ensure cohesive digital performance.

• Develop and implement content and information architecture strategies that enhance discoverability for both traditional search engines and emerging AI-powered search experiences.

📝 Enhancement Note: While the job title includes "GEO, SEO & UX Senior Manager," the core responsibilities and required experience strongly align with a specialized role focused on driving digital performance through organic search and user experience optimization, rather than a broad UX management position. The emphasis on "industrializing GEO," "content and information architecture," and "e-merchandising" points towards a strategic operations role focused on maximizing revenue and visibility through advanced search and web optimization techniques. The "H/F/X" designation indicates the role is open to all genders and is inclusive.

📈 Primary Responsibilities

• SEO Strategy Ownership: Develop, implement, and manage comprehensive SEO strategies for Sofitel, MGallery, and Emblems brand websites, focusing on technical SEO, content optimization, and internal linking to protect and grow organic traffic and revenue.

• GEO Industrialization: Transition Generative Engine Optimization (GEO) from an agency-led pilot to a scalable, measurable, and industrialized capability across luxury brands, focusing on structured data, semantic markup, content hierarchy, and entity visibility for AI assistants and AI-powered search.

• Content & Information Architecture: Define and drive the content strategy and information architecture (page structures, internal linking, content hierarchy) to ensure optimal discoverability and engagement across various search platforms and AI interfaces.

• E-Merchandising & Conversion Optimization: Define and execute the corporate e-merchandising and content strategy to maximize brand and commercial impact, supported by an external consultant, and optimize website architecture (page layouts, modules) in collaboration with Digital Experience and Product teams, leveraging UX and CRO best practices.

• Performance Monitoring & Analysis: Monitor website performance using GA4, Botify, Contentsquare, and other tools, establishing regular reporting and dashboards to identify and prioritize high-impact opportunities for organic growth and conversion.

• Hotel Website Guidelines: Establish and communicate website guidelines for hotels to effectively leverage their dedicated sections on brand websites, including specific SEO/GEO best practices.

• Cross-Functional Leadership: Lead content optimization initiatives in close collaboration with Brand, Marketing, Digital Experience, Business Intelligence, Revenue Management, Commercial teams, and external agencies, influencing Product & Tech roadmaps without direct hierarchical authority.

• Emerging Trends Analysis: Proactively stay informed about emerging trends in AI Search, Generative AI, SEO, digital merchandising, and user behavior to maintain a competitive edge and drive digital innovation.

📝 Enhancement Note: The role requires significant strategic leadership and cross-functional influence, particularly in steering external agencies and internal teams without direct reports. The emphasis on "industrializing GEO" and adapting to AI-driven search landscapes indicates a forward-thinking role that demands a blend of traditional SEO expertise and a deep understanding of emergent technologies. The scope of direct ownership over three brand websites, with contribution to the main ALL Accor website, signifies a high level of responsibility and impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Marketing, Digital Media, Business, Information Technology, or a related field is typically expected for a Senior Manager role with this scope.

Experience:

• 8-12 years of progressive experience in SEO, Digital Performance Marketing, E-commerce, Content Strategy, or Digital Merchandising.

• Demonstrated experience steering external agencies and consultants, and effectively influencing Product & Tech roadmaps in a matrixed environment. Required Skills:

• SEO Expertise: Proven, hands-on expertise in technical SEO, content optimization, and internal linking strategies for large, multi-market, and multi-language websites.

• GEO & AI Search: Solid understanding of Generative Engine Optimization (GEO) and AI-driven search ecosystems, with a clear strategic vision for scaling and industrializing these capabilities.

• Information Architecture & Content Structuring: Strong knowledge of content structuring, information architecture, and technical SEO principles that enhance discoverability across search engines and AI assistants.

• Analytical Skills: Proficient in turning complex performance data into prioritized, actionable, and business-oriented recommendations using analytics tools.

• Stakeholder Management: Excellent communication, negotiation, and stakeholder management skills within an international, matrixed organizational structure.

• Language Proficiency: Fluent in both French and English (written and spoken).

Preferred Skills:

• E-merchandising & CRO: Experience in e-merchandising, website optimization, and digital customer journeys on transactional websites.

• UX & Experimentation: Good understanding of UX principles, Conversion Rate Optimization (CRO), and experimentation methodologies (A/B testing, behavioral analytics, continuous optimization).

• Tool Proficiency: Hands-on experience with key operations and analytics tools such as Adobe Experience Manager (AEM), Google Analytics 4 (GA4), Botify, Contentsquare, or The Hotels Network.

• Industry Experience: Experience in the Luxury, Hospitality, or Travel sectors.

• Digital Innovation: A strong interest and passion for digital innovation, Artificial Intelligence, and emerging search technologies.

📝 Enhancement Note: The experience requirement of 8-12 years, coupled with the need to influence roadmaps without direct authority, suggests a role for a seasoned professional who can demonstrate strategic thinking and cross-functional leadership. The emphasis on both traditional SEO and the newer GEO domain indicates a need for a candidate who can bridge current best practices with future search trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• SEO/GEO Strategy & Impact: Showcase examples of developed and executed SEO and/or GEO strategies, clearly demonstrating their impact on organic traffic, rankings, and revenue for previous organizations.

• Content & IA Optimization Case Studies: Present case studies detailing how you’ve structured content and information architecture to improve discoverability and user engagement, particularly in complex digital ecosystems.

• Agency & Stakeholder Management: Provide evidence of successful collaboration with external agencies and internal stakeholders, highlighting your ability to steer initiatives and drive consensus towards common goals.

• Performance Analysis & Recommendations: Include examples of performance reports and dashboards you’ve created or utilized, along with clear documentation of how you translated data insights into actionable recommendations that led to measurable improvements.

• System Implementation & Optimization: If applicable, showcase contributions to the implementation or optimization of web platforms (like AEM) or analytics tools, focusing on how these systems supported broader digital performance objectives.

Process Documentation:

• SEO/GEO Process Design: Document a typical process for developing and implementing an SEO or GEO strategy, from initial audit and keyword research to ongoing execution and reporting.

• Content Hierarchy & Structuring Workflow: Outline a workflow for defining and implementing content hierarchies and information architecture, ensuring alignment with search engine and AI requirements.

• Performance Measurement & Reporting Framework: Detail a framework for monitoring website performance, including key metrics, reporting frequencies, and stakeholder communication protocols for SEO/GEO initiatives.

• Agency Steering & Collaboration Protocol: Describe a structured process for managing and steering external agencies, including onboarding, objective setting, performance reviews, and feedback loops.

📝 Enhancement Note: Candidates should be prepared to present a portfolio that not only demonstrates technical SEO and GEO skills but also strategic thinking, data analysis capabilities, and the ability to manage complex stakeholder relationships. The emphasis on "industrialization" suggests that a structured, scalable approach to SEO/GEO processes will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Senior Manager role with 8-12 years of experience in Paris, France, focusing on specialized digital performance areas like SEO/GEO, the estimated annual gross salary range would typically fall between €70,000 and €100,000. This estimate is based on current market data for similar roles in major European cities, considering the responsibility level, required expertise in digital marketing operations, and the cost of living in Paris.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage for employees and potentially dependents.

• Retirement Savings Plan: Contributions to a pension or retirement savings scheme (e.g., PERCO in France).

• Paid Time Off: Generous annual leave, public holidays, and potentially additional days off for long-term employees.

• Hybrid Work Model: Flexibility with a minimum of 2 days per week on-site, allowing for work-life balance.

• Professional Development: Access to training programs, workshops, conferences, and opportunities for skill enhancement in AI, SEO, and digital innovation.

• Employee Discounts: Benefits related to Accor's hotel portfolio, offering preferential rates for stays and services.

• Commuting Assistance: Support for transportation costs to the office.

Working Hours: The standard working hours are likely based on the French 35-hour work week, but as a Senior Manager, a degree of flexibility and commitment beyond standard hours may be expected to meet business objectives. The hybrid model allows for some control over work location.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Senior Manager roles in Paris with specialized digital marketing operations responsibilities. It accounts for the high demand for expertise in SEO, GEO, and AI-driven search. Benefits are typical for large, international corporations like Accor, with a focus on employee well-being, professional growth, and loyalty.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Luxury Hotels) - Accor is a global leader in the hospitality industry, with a portfolio of diverse brands. The specific focus here is on its luxury segment, including Sofitel, Sofitel Legend, MGallery, and Emblems, which emphasizes high-quality guest experiences and premium services. This context implies a demanding yet rewarding environment focused on excellence and brand reputation.

Company Size: Accor is a large, multinational corporation with a significant global presence (operations in 60 countries for these luxury brands alone). This size means access to extensive resources, established processes, and a broad network, but also requires navigating a complex, matrixed organizational structure. For operations professionals, this offers opportunities for large-scale impact and exposure to diverse markets.

Founded: Accor was founded in 1963. The company has a long history and has evolved significantly, demonstrating adaptability and a commitment to long-term growth, particularly through strategic brand development and digital transformation initiatives. This history suggests stability and a deep understanding of market dynamics.

Team Structure:

• Operations Team Aspect: The role operates within the E-commerce Performance team, reporting to the E-commerce Performance Director. While there are no direct reports, the role involves steering external consultants and agencies, requiring strong leadership and influence skills.

• Reporting Structure: The Senior Manager reports to the E-commerce Performance Director, indicating a clear line of accountability within the digital performance function.

• Cross-functional Collaboration: This role is highly cross-functional, requiring close collaboration with internal Product & Tech teams, Digital Experience teams, Brand, Marketing, Business Intelligence, Revenue Management, and Commercial teams. This necessitates strong communication and partnership-building abilities.

Methodology:

• Data-Driven Decision Making: The company values a comprehensive business approach ("Excellence") and emphasizes data analysis for identifying opportunities and driving performance. This role will heavily rely on analytics tools like GA4 and Contentsquare.

• Process Optimization & Automation: The mission to "industrialize GEO" points to a focus on creating scalable, measurable, and efficient processes, moving beyond ad-hoc solutions.

• Customer-Centricity & Bespoke Experiences: Accor's values emphasize being "Bespoke & free" and "100% experience-driven," aligning with the need for UX optimization and tailored content to meet customer needs and enhance brand perception.

Company Website: https://group.accor.com/

📝 Enhancement Note: Accor's emphasis on its values—Passion & Pride, Excellence, Empowerment, Trust & Transparency, Long-term relationship, Bespoke & Free, and Proximity—provides a strong cultural framework. Operations professionals will find an environment that values data-driven insights, continuous improvement, and a commitment to delivering exceptional experiences, albeit within a large corporate structure.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Manager position, indicating a mid-to-senior level within the operations and digital performance domain. It requires significant strategic autonomy, the ability to manage complex projects, and influence cross-functional stakeholders. The role is responsible for critical revenue-generating channels (direct web) and future-facing technologies (GEO/AI Search).

Reporting Structure: The role reports directly to the E-commerce Performance Director. This provides a clear path for strategic alignment and mentorship, with opportunities to contribute to broader e-commerce strategies and present to senior leadership.

Operations Impact: The direct web channels represent one-third of Accor's business, and organic search is a significant component of that. This role has a direct impact on revenue generation and brand visibility. By optimizing SEO and GEO, the Senior Manager directly influences customer acquisition, conversion rates, and ultimately, the financial performance of key luxury brands. The focus on AI-driven search also positions the role at the forefront of digital innovation, impacting future business models.

Growth Opportunities:

• Specialization & Leadership: Deepen expertise in GEO and AI Search, becoming a recognized leader in this emerging field within the hospitality industry. Potential to lead larger teams or broader digital performance functions in the future.

• Cross-Brand & Global Exposure: Opportunity to influence digital strategy across multiple luxury brands and contribute to the global ALL Accor website, expanding your understanding of international digital markets.

• Skill Development: Continuous learning opportunities in cutting-edge AI technologies, advanced analytics, UX research, and digital merchandising. Accor's commitment to "Empowerment" and "Excellence" suggests support for professional development.

• Career Progression: Potential pathways could lead to roles such as Head of E-commerce Performance, Director of Digital Strategy, or broader leadership positions within Accor's digital or marketing divisions.

📝 Enhancement Note: This role offers a significant opportunity for a digital operations professional to shape the future of organic search and AI integration within a major luxury hospitality group. The blend of strategic oversight, technical expertise, and cross-functional influence provides a strong foundation for continued career advancement.

🌐 Work Environment

Office Type: The role is based in Issy-les-Moulineaux (Greater Paris), a modern business district. Accor promotes a hybrid working model, indicating a balance between in-office collaboration and remote flexibility. The specific office environment likely supports collaboration with modern amenities and technology.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux (92130), France. This location is within the Île-de-France region, offering good accessibility within the Paris metropolitan area.

Workspace Context:

• Collaborative Environment: The hybrid model, with a minimum of 2 days on-site, suggests intentional collaboration periods. Teams likely utilize meeting rooms, common areas, and digital collaboration tools to foster idea exchange.

• Operations Tools & Technology: Access to a robust technology stack including Adobe Experience Manager (AEM), GA4, Botify, Contentsquare, and The Hotels Network, enabling data-driven analysis and optimization.

• Team Interaction: Opportunities for direct interaction with the E-commerce Performance Director, Product & Tech teams, Digital Experience teams, and potentially other brand stakeholders during on-site days.

Work Schedule: A standard full-time schedule is expected, adhering to French labor laws. The hybrid arrangement allows for some flexibility in structuring the work week, balancing in-office presence with remote work. This flexibility can be beneficial for deep work requiring focus on data analysis and strategy development.

📝 Enhancement Note: The hybrid work model is a key aspect, requiring individuals to be self-motivated and effective in both remote and in-office settings. The location in a major business hub like Issy-les-Moulineaux suggests a professional and dynamic work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and cover letter to assess experience, skills, and alignment with the role's core requirements, particularly SEO/GEO expertise and stakeholder management.

• Hiring Manager Interview: A discussion with the E-commerce Performance Director to delve into your strategic approach to SEO/GEO, your experience with AI-driven search, and your leadership style. Be prepared to discuss your point of view on scaling GEO.

• Case Study/Presentation: Candidates may be asked to present a case study from their portfolio demonstrating a successful SEO/GEO strategy, content optimization initiative, or a complex problem-solving scenario. Focus on your process, data analysis, and measurable results.

• Cross-Functional Team Interviews: Meetings with members from Product & Tech, Digital Experience, or Brand teams to assess collaboration skills, technical understanding, and cultural fit within the broader digital organization.

• Final Interview: Potentially with a higher-level executive to discuss strategic vision and long-term impact.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objectives, your role, the actions taken, and the quantifiable results (e.g., % increase in organic traffic, revenue growth, improved search rankings, conversion rate improvements).

• Showcase GEO Expertise: Highlight any experience or strategic thinking related to Generative Engine Optimization, AI Overviews, structured data, and entity optimization. This is a key differentiator for this role.

• Demonstrate Process: Clearly articulate the processes you followed for strategy development, implementation, and performance monitoring. Show how you manage complexity and drive initiatives.

• Tailor to Accor: Research Accor's luxury brands and their current digital presence. Frame your examples to show how your skills can directly benefit their specific challenges and goals.

• Prepare for Technical & Strategic Questions: Be ready to discuss technical SEO audits, content strategy frameworks, information architecture principles, and your vision for the future of search.

Challenge Preparation:

• GEO Strategy Development: Be prepared to outline how you would industrialize GEO for Accor's luxury brands, considering factors like structured data, content hierarchy, and AI assistant visibility.

• SEO Performance Improvement: Discuss how you would diagnose and address declining organic traffic or revenue for a large, multi-language website.

• Cross-functional Collaboration Scenario: Prepare examples of how you've successfully collaborated with technical teams or influenced product roadmaps to achieve digital performance goals.

📝 Enhancement Note: The interview process is likely multi-stage, designed to assess both technical proficiency and strategic leadership. A strong, data-backed portfolio is crucial, with specific emphasis on demonstrating experience or strategic thinking around GEO and AI-driven search.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): Adobe Experience Manager (AEM) - Experience with AEM is highly beneficial for managing website content, structure, and technical aspects.

• Web Analytics: Google Analytics 4 (GA4) - Essential for tracking website traffic, user behavior, conversions, and campaign performance.

• SEO Platforms: Botify - A comprehensive SEO platform for technical SEO audits, crawl analysis, performance monitoring, and competitive intelligence.

• User Behavior Analytics: Contentsquare - Used for understanding user journeys, identifying UX friction points, and informing CRO strategies through heatmaps, session replays, and user flow analysis.

• Conversion Optimization/CRO Tools: The Hotels Network (THN) - A platform that offers tools for personalization, A/B testing, and conversion rate optimization, particularly relevant in the hospitality sector.

Analytics & Reporting:

• Data Visualization: Proficiency with creating dashboards and reports using GA4 data, potentially integrated with other BI tools for comprehensive performance overviews.

• Performance Tracking: Ability to set up and monitor key performance indicators (KPIs) related to organic traffic, rankings, conversion rates, and revenue.

CRM & Automation:

• While not directly listed as a primary tool for this role, understanding how SEO/GEO efforts integrate with broader CRM strategies and marketing automation platforms (if used by Accor) would be advantageous. The focus is on web channel performance and customer journey optimization.

• Integration: Understanding how website data and user behavior insights can feed into other systems for personalized customer experiences or targeted marketing campaigns.

📝 Enhancement Note: Proficiency with the listed tools (AEM, GA4, Botify, Contentsquare, THN) is a significant advantage, with AEM, GA4, and Botify being particularly critical for core responsibilities. The ability to integrate insights from these tools to drive strategy and action is paramount.

👥 Team Culture & Values

Operations Values:

• Excellence: A drive for best-in-class performance in all aspects of digital operations, from SEO strategy to website user experience.

• Passion & Pride: A genuine enthusiasm for the luxury hospitality industry, the Accor brands, and delivering outstanding digital experiences to guests.

• Empowerment: Taking ownership of initiatives, driving them forward with accountability, and having the freedom to innovate within the defined scope.

• Trust & Transparency: Open communication, sharing insights, and providing constructive feedback with colleagues and external partners.

• Data-Driven Approach: Utilizing analytics and performance data to inform strategic decisions, measure impact, and prioritize efforts in SEO, GEO, and UX optimization.

• Efficiency & Scalability: A focus on creating repeatable, scalable processes, particularly evident in the mission to "industrialize GEO."

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with technical, product, marketing, and commercial teams to ensure digital strategies are aligned and effectively implemented across the organization.

• Agency Partnership: Building strong, collaborative relationships with external agencies to leverage their expertise while ensuring alignment with Accor's strategic objectives.

• Feedback & Continuous Improvement: A culture that encourages constructive feedback to refine strategies, optimize processes, and enhance digital performance.

• Knowledge Sharing: Willingness to share insights and best practices within the team and with broader stakeholders to foster a collective understanding of digital performance drivers.

📝 Enhancement Note: The company's stated values (Passion & Pride, Excellence, Empowerment, Trust & Transparency, Long-term relationship, Bespoke & Free, Proximity) are deeply embedded. Operations professionals are expected to embody these values, demonstrating a commitment to high standards, collaborative problem-solving, and a customer-centric mindset, particularly within the luxury segment.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Search Landscape: Adapting to rapid changes in search engine algorithms, the rise of AI-generated answers (e.g., Google's AI Overviews), and new regulations like the Digital Markets Act requires continuous learning and agile strategy adjustments.

• Industrializing GEO: Successfully transitioning GEO from an agency pilot to a scalable, measurable capability across multiple brands and markets will require strong process design, cross-functional buy-in, and robust technical implementation.

• Balancing Technical & Strategic SEO: Effectively managing both the technical underpinnings of SEO and the strategic content and information architecture required for modern search.

• Influencing Without Authority: Driving significant changes in product roadmaps and website architecture through influence rather than direct managerial control requires exceptional communication and negotiation skills.

• Global vs. Local Optimization: Managing SEO/GEO efforts across multiple languages and markets, ensuring consistency while allowing for local nuances.

Learning & Development Opportunities:

• AI & Generative Search Expertise: Becoming a leader in the application of AI to search optimization within the hospitality sector.

• Advanced Analytics & CRO: Deepening skills in data analysis, A/B testing, and user behavior analysis to drive significant conversion rate improvements.

• Digital Strategy & Merchandising: Expanding knowledge in e-merchandising, content strategy, and digital customer journey optimization across luxury brands.

• Industry Conferences & Certifications: Opportunities to attend leading digital marketing and SEO conferences, and pursue relevant certifications.

• Mentorship: Potential to be mentored by senior leaders within Accor's digital and e-commerce divisions, and to mentor junior team members or agency partners.

📝 Enhancement Note: The challenges presented are significant and reflect the dynamic nature of the digital landscape. However, they also represent substantial growth opportunities for a motivated and skilled operations professional. The company's commitment to "Empowerment" and "Excellence" suggests support for individuals who proactively tackle these challenges.

💡 Interview Preparation

Strategy Questions:

• "How would you approach industrializing Generative Engine Optimization (GEO) for Accor's luxury brands, moving from a pilot phase to a scalable capability?" (Focus on structured data, content hierarchy, entity visibility, and process definition.)

• "Describe your strategy for protecting and growing organic traffic and revenue for large, multi-market websites in the current evolving search landscape, particularly with the rise of AI Overviews." (Highlight technical SEO, content strategy, and adaptation to AI.)

• "How do you prioritize SEO/GEO initiatives when faced with limited resources and competing demands from various stakeholders (e.g., Product, Marketing, Brand)?" (Emphasize data-driven prioritization, ROI analysis, and stakeholder alignment.) Company & Culture Questions:

• "What is your understanding of Accor's luxury brands (Sofitel, MGallery, Emblems) and how would your SEO/GEO strategies cater to their specific positioning and target audience?" (Research the brands and tailor your examples.)

• "How do you embody Accor's values, such as 'Excellence' or 'Empowerment,' in your day-to-day work, especially when collaborating with external agencies or influencing internal teams?" (Connect your past experiences to their stated values.)

• "How do you measure the success and ROI of your SEO and GEO efforts, and how would you report on this to senior leadership?" (Prepare to discuss key metrics and reporting frameworks.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentations with a clear beginning (challenge/objective), middle (strategy/execution/tools used), and end (results/impact/learnings).

• Data Visualization: Use clear charts and graphs to illustrate performance improvements. Focus on metrics that directly impact revenue and business goals (e.g., organic revenue, conversion rates, traffic growth).

• GEO Focus: If you have specific GEO experience, dedicate a significant portion of your presentation to it, detailing your approach to structured data, AI visibility, and content markup.

• Process Demonstration: Clearly articulate the methodologies and processes you employed, especially in areas like content structuring, information architecture, and agency management.

• Conciseness & Clarity: Be prepared to present key highlights efficiently, as interview slots are often limited. Anticipate follow-up questions and have detailed backup information ready.

📝 Enhancement Note: The interview process will likely probe deeply into your strategic thinking regarding GEO and AI search, your ability to manage complex digital ecosystems, and your collaborative approach within a large corporate structure. A well-prepared, data-driven portfolio is essential, with a strong emphasis on quantifiable results and relevant case studies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Curate your portfolio to prominently feature examples of SEO/GEO strategy development and implementation, content optimization, and performance analysis, with a particular focus on quantifiable results and any experience with AI-driven search.

• Resume Optimization: Ensure your resume clearly highlights your 8-12 years of relevant experience, technical SEO skills, GEO expertise, agency management capabilities, and proficiency with key tools like GA4, Botify, and AEM. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your approach to GEO industrialization, your strategic vision for AI search, and how you collaborate with technical and product teams. Prepare specific examples that showcase your problem-solving skills and impact on revenue.

• Company Research: Thoroughly research Accor's luxury brands (Sofitel, MGallery, Emblems), their digital presence, and their stated company values to tailor your responses and demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.