Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Sweden

Job Type: PART_TIME

Category: Creative & Design / Web Design / Digital Marketing

Date Posted: 2026-06-25

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on designing high-converting marketing pages and landing experiences for the Tendem AI project, requiring a blend of creative design and strategic conversion optimization.

• You will be responsible for translating textual briefs and rough drafts into polished, on-brand, and web-ready designs, ensuring seamless developer handoff.

• The position emphasizes the creation of responsive web layouts and structured components that align with established brand assets and broader brand ecosystem guidelines.

• As a key contributor, you'll maintain absolute visual consistency across various digital touchpoints, including interactive web pages, static PDFs, and social media materials.

📝 Enhancement Note: The role is positioned as a freelance, part-time engagement focusing on specialized data scraping workflows within an AI + human system, emphasizing the need for a designer who can collaborate with AI agents and provide critical thinking and domain expertise for web design tasks. The title "Freelance Web Designer" and the mention of "Tendem project" suggest a project-based engagement rather than a permanent full-time position.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on provided textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation by developers or no-code tools.

• Prepare and securely package production-ready design files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDF documents, and social media visuals.

• Enforce high layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends before delivery.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion-driven design and efficient developer handoff, indicating that the ideal candidate will not only possess aesthetic skills but also a practical understanding of implementation constraints and user acquisition strategies.

🎓 Skills & Qualifications

Education:

• A Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is considered a strong plus. Experience:

• A minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, utilizing auto-layout components, and contributing to comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a keen eye for clarity, effective use of white space, and modern design principles.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation by developers or through no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Proven ability to seamlessly translate core brand aesthetics across various digital touchpoints, ensuring web pages are harmonized with existing social media materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above level of English is required for effective communication.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for rapid prototyping and implementation.

• Familiarity with Human-Computer Interaction (HCI) principles to enhance user experience.

• Experience in digital marketing design, understanding how design impacts campaign performance.

• Knowledge of basic HTML/CSS to better inform design decisions and developer handoffs.

📝 Enhancement Note: The emphasis on Figma, auto-layout, design systems, and developer handoff points to a need for a designer who can create efficient, scalable, and easily implementable designs. The requirement for upper-intermediate English proficiency is critical given the remote, international nature of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: A portfolio link is mandatory, showcasing specific examples of web design projects. Emphasis should be on conversion-driven landing pages, marketing sites, or responsive web layouts.

• Figma Proficiency Showcase: Include examples demonstrating advanced Figma skills, such as complex auto-layout components, responsive design principles applied within Figma, and ideally, elements of a design system.

• Developer Handoff Examples: Showcase how you prepare and document design specifications for developers or no-code tools. This could include annotated Figma frames, asset export strategies, or style guides.

• Brand Consistency Examples: Provide instances where you successfully translated brand guidelines or existing visual assets into a cohesive web design, demonstrating an understanding of brand ecosystem management.

Process Documentation:

• Workflow Design: Document your typical design workflow from receiving a brief to final asset delivery, highlighting how you structure your process for efficiency and quality.

• Quality Assurance: Detail your systematic verification process for ensuring responsiveness, proper spacing, clarity, and adherence to modern web trends before delivering final assets.

• Asset Management: Explain your methods for organizing and packaging production-ready files, ensuring all necessary assets and specifications are included for seamless implementation.

📝 Enhancement Note: The requirement for a portfolio with specific web design examples and demonstration of Figma proficiency is crucial. Applicants should be prepared to showcase their ability to create designs that are not only visually appealing but also functional and easy for developers to implement, directly contributing to conversion goals.

💵 Compensation & Benefits

Salary Range:

• Contributors can earn up to $50 per hour equivalent. Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• Flexible Part-Time Work: Opportunity to work approximately 10-20 hours per week, ideal for balancing with other commitments.

• Remote Work Flexibility: Fully remote position allowing you to work from anywhere in Sweden.

• Exposure to AI Projects: Gain experience working on innovative AI projects like Tendem.ai, contributing to cutting-edge technology development.

• Independent Work Structure: A self-directed work ethic is encouraged, allowing for autonomy in problem-solving and task completion.

Working Hours:

• Tasks are estimated to require around 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is stated as a maximum hourly equivalent of $50, with the understanding that actual earnings may vary based on project specifics and contributor performance. The workload is variable, tied to active project phases. This structure is typical for freelance and gig-economy platforms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Software Platforms)

Company Size: Based on LinkedIn data, Mindrift appears to be a growing company, likely in the startup or early-stage growth phase. This suggests a dynamic, agile, and potentially less hierarchical environment.

Founded: Information on the founding date of Mindrift is not directly provided, but the company's focus on AI suggests a relatively modern operational structure.

Team Structure:

• The role is part of the "Tendem project," indicating a project-specific team structure.

• This team likely includes AI agents, project managers, and human specialists like yourself, fostering a hybrid human-AI collaboration model.

• Cross-functional collaboration will be essential, involving communication with project leads, developers, and potentially other specialists contributing to the Tendem platform. Methodology:

• Hybrid AI + Human System: The core methodology involves leveraging AI agents for repetitive tasks while relying on human specialists for critical thinking, domain expertise, and creative output.

• Data-Driven Design Translation: Translating briefs and rough drafts into web-ready designs requires a systematic approach to interpreting requirements and applying design best practices.

• Agile Project Management: Given the project-based nature and startup environment, an agile approach to task management and delivery is likely employed.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates at the intersection of AI and human expertise, suggesting a culture that values innovation, adaptability, and collaboration between humans and technology. The Tendem project specifically highlights a unique operational model where AI and human designers work in tandem.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focusing on Web Design. It's suited for individuals with a proven track record in UI/UX and conversion-focused design. The role offers a unique opportunity to work within an AI-driven project, providing specialized experience.

Reporting Structure:

• As a freelance contributor on the Tendem project, you will likely report to a Project Manager or a Lead Specialist overseeing the project's design aspects.

• Communication will be key, involving interaction with AI agents (indirectly through task assignments) and human stakeholders. Operations Impact:

• Your designs will directly influence the user experience of the Tendem platform and its marketing materials, impacting conversion rates and brand perception.

• By creating clean, on-brand, and easy-to-ship web designs, you contribute to the overall efficiency and effectiveness of the Tendem project's data scraping workflows and market outreach. Growth Opportunities:

• Specialized AI Project Experience: Gain hands-on experience working with AI-driven projects, which is a rapidly growing field.

• Portfolio Enhancement: Develop a strong portfolio showcasing your ability to design for AI-related platforms and conversion-focused marketing.

• Skill Development in Hybrid Workflows: Learn to collaborate effectively with AI agents and adapt your design process to leverage these new tools.

• Networking: Connect with other specialists and professionals within the Mindrift ecosystem.

📝 Enhancement Note: This role offers growth through specialized project experience and the development of skills in a hybrid human-AI work environment, rather than traditional linear career progression within a single company's hierarchy.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. You will work from your own location.

Office Location(s): The role is based in Sweden, implying that candidates must be legally able to work in Sweden, though the work itself is remote.

Workspace Context:

• Independent Workspace: You will be responsible for setting up your own professional workspace conducive to focused design work.

• Digital Collaboration Tools: You will likely use digital platforms for communication, task management, and file sharing, emphasizing strong internet connectivity and proficiency with these tools.

• Asynchronous Communication: Given the remote and potentially global nature of Mindrift's projects, expect a significant amount of asynchronous communication, requiring clear written communication and organized documentation.

Work Schedule:

• The role requires approximately 10–20 hours per week during active project phases. This offers significant flexibility, allowing you to manage your schedule around other commitments, provided deadlines are met.

📝 Enhancement Note: The remote-first nature of this role necessitates strong self-discipline, excellent time management, and proficiency in digital collaboration tools. Candidates should be comfortable working independently and managing their own schedules effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Your resume and portfolio link will be the primary screening tools. Ensure your portfolio clearly demonstrates relevant web design experience, particularly in conversion-driven layouts and Figma proficiency.

• Skills Assessment (Potential): You may be asked to complete a short design task or provide more detail on specific case studies to assess your design skills, process, and understanding of conversion principles.

• Interview: A discussion to assess your experience, approach to design challenges, understanding of the Tendem project, and English proficiency.

• Final Evaluation: Based on your portfolio, skills assessment, and interview performance, focusing on your ability to deliver high-quality, conversion-focused web designs efficiently.

Portfolio Review Tips:

• Curate Selectively: Highlight 3-5 of your strongest web design projects that align with the job description's requirements (conversion-focused landing pages, marketing sites, responsive layouts).

• Showcase Process: For each project, briefly outline the brief, your design process, the tools used (especially Figma), and the outcomes or impact (if quantifiable).

• Demonstrate Figma Mastery: Ensure your Figma work is well-organized, uses auto-layout effectively, and showcases responsive design capabilities.

• Highlight Conversion Focus: Explicitly state how your design decisions aimed to improve conversion rates, user engagement, or other key metrics.

• Professional Presentation: Ensure your portfolio is clean, easy to navigate, and professionally presented.

Challenge Preparation:

• Figma Familiarity: Be ready to discuss your Figma workflow, best practices for auto-layout, and how you build responsive designs.

• Conversion Strategy: Prepare to articulate your thought process behind designing for conversion, including elements like clear calls-to-action, compelling visuals, and logical information hierarchy.

• Developer Handoff: Be ready to explain how you prepare design files for developers or no-code platforms, ensuring a smooth implementation process.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must meticulously curate their portfolio to showcase direct relevance to the role's requirements, especially concerning conversion-driven design and technical proficiency in Figma.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is a core requirement. Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and design systems is essential.

• No-code Platforms (Webflow, Framer): Familiarity or experience with these platforms is preferred, indicating an understanding of how designs are implemented in practice.

Analytics & Reporting:

• While not explicitly stated as a requirement for the designer, an understanding of how design impacts analytics (e.g., conversion rates, bounce rates) is beneficial for creating conversion-driven layouts. CRM & Automation:

• Not directly relevant to this specific Web Designer role, but understanding the context of marketing pages and their role in customer acquisition funnels is important.

📝 Enhancement Note: Proficiency in Figma is paramount. The mention of Webflow and Framer suggests that practical implementation knowledge or at least an understanding of these tools' capabilities is highly valued, bridging the gap between design and development.

👥 Team Culture & Values

Operations Values:

• User-Centric Design: A focus on creating designs that are not only visually appealing but also intuitive and effective for the end-user.

• Conversion-Mindedness: A dedication to designing layouts that drive desired actions, such as sign-ups, downloads, or purchases.

• Efficiency and Speed: The ability to deliver production-ready assets quickly and efficiently, reflecting the fast-paced nature of AI projects and freelance work.

• Visual Consistency: A commitment to maintaining brand integrity and a polished look across all digital touchpoints.

• Collaboration: The capacity to work effectively within a hybrid human-AI system and communicate clearly with project stakeholders.

Collaboration Style:

• Hybrid Human-AI Collaboration: The role requires working alongside AI agents, necessitating adaptability and a willingness to leverage AI capabilities.

• Clear Communication: Asynchronous communication and detailed documentation are key, especially in a remote setting.

• Feedback Integration: Openness to feedback from project managers and stakeholders to refine designs.

📝 Enhancement Note: The company values a blend of creative excellence, practical efficiency, and adaptability, particularly in the context of emerging AI technologies and hybrid work models.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Assistance with Creative Control: Learning to effectively integrate AI-generated elements or workflows while maintaining your unique design vision and ensuring high quality.

• Rapid Iteration and Delivery: The need to produce high-quality, conversion-focused designs quickly within project timelines.

• Maintaining Consistency Across Diverse Assets: Ensuring visual harmony between web pages, PDFs, and social media visuals requires meticulous attention to detail.

• Remote Collaboration: Effectively communicating and collaborating in a fully remote, potentially asynchronous environment.

Learning & Development Opportunities:

• Exposure to AI Project Dynamics: Gain unique experience in how AI is integrated into creative workflows.

• Advanced Figma Skills: Deepen your expertise in Figma's advanced features, design systems, and responsive design capabilities.

• Conversion Rate Optimization (CRO) Principles: Enhance your understanding of design strategies that directly impact business outcomes.

• Freelance Project Management: Develop skills in managing your time, workload, and client communication in a freelance capacity.

📝 Enhancement Note: The primary challenge lies in adapting to a hybrid human-AI workflow and maintaining high standards of design quality and efficiency in a remote, project-based setting. Opportunities for growth are centered around specialized AI project experience and refining practical design skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief." (Focus on clarity, CTA placement, information hierarchy, and visual appeal.)

• "How do you ensure visual consistency between web designs, PDFs, and social media graphics?" (Highlight your methods for brand asset management and cross-platform adaptation.)

• "Walk us through a project in your portfolio where you used Figma's auto-layout feature extensively. What were the benefits?" (Demonstrate your technical proficiency and understanding of efficient design practices.)

• "How would you prepare design files for a developer or a no-code platform like Webflow/Framer?" (Focus on asset organization, clear specifications, and interaction details.) Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's hybrid AI + human system?" (Show research into Mindrift and express enthusiasm for innovative work.)

• "How do you approach self-directed work and manage your time effectively in a remote freelance role?" (Emphasize your organizational skills and proactive approach.)

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Demonstrate a commitment to continuous learning.) Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 key projects that best exemplify your skills in conversion-driven web design, Figma proficiency, and responsive layout creation.

• Storytelling: For each project, clearly articulate the problem, your design solution, the tools and processes you used, and the impact or intended outcome.

• Figma Demo (if applicable): Be prepared to briefly showcase specific Figma files, highlighting auto-layout, components, or responsive elements.

• Conversion Focus: Explicitly link your design decisions to conversion goals. Use phrases like "designed to increase click-through rates by..." or "structured for optimal user journey."

📝 Enhancement Note: Interview preparation should strongly emphasize practical design skills, conversion optimization strategies, and the ability to articulate your process clearly, particularly concerning Figma and developer handoff. Demonstrating an understanding of Mindrift's unique AI-human collaboration model will also be beneficial.

📌 Application Steps

To apply for this operations position:

• Submit your resume (in English) and a link to your portfolio through the application link. Ensure your portfolio explicitly includes relevant web design examples.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 specific projects demonstrating conversion-driven landing pages, responsive web layouts, and strong Figma proficiency. Clearly articulate your design process and outcomes for each.

• Resume Optimization: Ensure your resume clearly states your years of relevant experience and lists key skills such as Figma, UI Design, Web Design, and Conversion-Driven Layouts. Mention any experience with no-code tools.

• English Proficiency Check: Be prepared to confirm your upper-intermediate (B2) or above English proficiency. Your application materials and any communication will serve as an initial assessment.

• Company Research: Briefly review Mindrift's website and the Tendem project (tendem.ai) to understand their mission and approach to AI and human collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.