Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: France

Job Type: PART_TIME

Category: Web Design / UI Design

Date Posted: 2026-05-24T09:37:36.268

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem AI project.

• Translate brand assets and social media visuals into responsive web layouts and structured components for seamless developer or no-code tool implementation.

• Prepare and securely package production-ready files, including organized Figma frames, exported assets, and detailed specifications for efficient handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role is specifically for a freelance Web Designer contributing to a specialized AI project (Tendem.ai), focusing on the visual and conversion aspects of web-based marketing materials. The emphasis is on translating complex briefs into user-friendly, on-brand designs that can be efficiently implemented.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts, ensuring alignment with project goals.

• Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections optimized for implementation by developers or no-code platforms.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting optimized assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDFs, and social media collateral, maintaining a cohesive brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, visual hierarchy, clarity, and adherence to modern web design trends before final delivery.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion optimization, efficient developer handoff, and cross-platform visual consistency, indicating a need for a designer who understands the full lifecycle of web asset creation from concept to implementation.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above (required).

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with Human-Computer Interaction (HCI) principles.

• Experience working within hybrid AI + human systems or on AI-related projects.

• Knowledge of marketing page optimization techniques.

📝 Enhancement Note: The emphasis on Figma proficiency and conversion-driven layouts suggests the need for a designer who can not only create aesthetically pleasing designs but also designs that are strategically optimized for user engagement and conversion. The requirement for developer handoff skills indicates a practical, implementation-focused approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A minimum of 2-3 robust web design case studies showcasing conversion-driven landing pages or marketing sites.

• Demonstrations of responsive design across various devices (desktop, tablet, mobile).

• Examples of design systems or component libraries created within Figma.

• Clear documentation of the design process, from brief to final handoff, including wireframes, mockups, and prototypes.

Process Documentation:

• Ability to articulate the design process for creating marketing pages from scratch based on briefs.

• Examples of how brand assets and social media visuals were translated into web layouts.

• Documentation of file organization strategies and asset export specifications for developer handoff.

• Evidence of systematic verification for responsiveness, spacing, and adherence to design trends.

📝 Enhancement Note: Candidates are expected to provide a portfolio that not only displays visual design skills but also demonstrates a structured, process-oriented approach to web design, with a clear emphasis on conversion, responsiveness, and efficient implementation.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent. Compensation varies based on project scope, complexity, and required expertise.

Benefits:

• Flexible Part-Time Work: Approximately 10-20 hours per week during active project phases, offering flexibility to balance with other commitments.

• Remote Work: Fully remote opportunity, allowing for work from anywhere within France.

• Project Variety: Access to diverse AI projects within the Mindrift platform, offering continuous learning and exposure to different challenges.

• Competitive Compensation: Earn up to $50 per hour equivalent, reflecting the specialized skills required for the Tendem project.

• Professional Development: Opportunity to work with cutting-edge AI technology and collaborate with international specialists.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, applied only while the project is active.

📝 Enhancement Note: The salary is presented as an hourly equivalent up to $50, with variability based on project specifics. The work is part-time and remote, with an estimated workload of 10-20 hours weekly during active project phases. This structure is typical for freelance or contract roles on project-based platforms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Specialized Platforms). Mindrift operates at the intersection of AI development and human expertise, connecting specialists with AI projects from major tech innovators.

Company Size: Information not explicitly provided, but the platform model suggests a distributed network of specialists and project managers.

Founded: Mindrift aims to unlock the potential of Generative AI by tapping into real-world expertise globally. The Tendem project is a specific initiative within Mindrift.

Team Structure:

• The role is part of the Tendem project, which utilizes a hybrid AI + human system.

• Collaboration will be with "Tendem Agents" (AI entities) and potentially other human specialists.

• The Web Designer will work closely with project managers or leads responsible for defining briefs and managing deliverables.

Methodology:

• Hybrid AI + Human System: Leverages AI for repetitive tasks and human specialists for critical thinking, domain expertise, and complex creative work.

• Data-Driven Design: Focuses on conversion-driven layouts and optimizing web experiences based on project goals and user needs.

• Agile Project Management: Tasks are estimated weekly, suggesting an agile or iterative approach to project delivery.

• Specialist Collaboration: Connects experts with AI projects, emphasizing domain knowledge and specialized skills.

Company Website: https://tendem.ai/ (project website), Mindrift platform (implied).

📝 Enhancement Note: Mindrift fosters a culture of leveraging specialized human expertise in conjunction with AI, particularly for complex creative and critical-thinking tasks. The Tendem project emphasizes efficiency and practical output, requiring designers to be self-directed and focused on deliverable quality.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on Web Design within a project context. It's ideal for experienced designers looking to apply their skills on specific, impactful projects rather than a traditional corporate operations ladder.

Reporting Structure: The role reports to project leads or managers within the Tendem project. Collaboration involves working with AI agents and other specialists. The structure is project-based and likely less hierarchical than a full-time corporate role.

Operations Impact: The Web Designer's work directly impacts the user experience, brand perception, and conversion rates of marketing pages and landing experiences for the Tendem project. High-quality design ensures effective communication of project value and drives user engagement, contributing to project success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, conversion optimization, and developer handoff within a cutting-edge AI project environment.

• Portfolio Expansion: Gain experience with diverse AI initiatives and high-profile tech innovators, enhancing the professional portfolio.

• Network Building: Connect with a global network of specialists and AI professionals on the Mindrift platform.

• Project Management: Potential to take on more complex design challenges or lead design aspects on future projects.

• Platform Engagement: Explore other projects on the Mindrift platform that may align with evolving career interests and skill sets.

📝 Enhancement Note: While this is a freelance role, it offers growth through specialized skill development, portfolio enhancement with AI-related projects, and networking opportunities within the tech and AI sectors. The impact is directly tied to project success and visual communication effectiveness.

🌐 Work Environment

Office Type: Fully remote, allowing for work from any location within France.

Office Location(s): France. The role is remote-based within this country, allowing for flexibility in daily work location.

Workspace Context:

• Independent Work: Requires a self-directed work ethic and the ability to troubleshoot independently in a remote setting.

• Digital Collaboration: Primarily digital interaction with project managers, AI agents, and potentially other remote team members.

• Tool Proficiency: Access to and proficiency with digital design tools like Figma is essential for the workspace.

• Focus on Deliverables: The environment is geared towards efficient production and delivery of high-quality design assets.

Work Schedule: Flexible part-time arrangement, with an estimated 10-20 hours per week during active project phases. This allows for significant autonomy in managing work hours.

📝 Enhancement Note: The work environment is characterized by remote autonomy, digital collaboration, and a strong focus on efficient, high-quality output using specialized design tools.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV (in English) with a link to a relevant web design portfolio. Applications without this will not be considered.

• Portfolio Review: Initial screening will focus on the quality and relevance of web design examples in the portfolio, particularly those demonstrating conversion-driven layouts and developer handoff.

• Skills Assessment: Potential for a brief assessment or discussion to evaluate Figma proficiency, understanding of responsive design principles, and approach to conversion optimization.

• Project Brief Discussion: A conversation may occur to discuss specific project requirements, design challenges, and how the candidate's skills align with the Tendem project needs.

• English Proficiency Check: Confirmation of upper-intermediate (B2) or above English proficiency.

Portfolio Review Tips:

• Highlight Relevant Projects: Prioritize case studies showcasing marketing pages, landing pages, and conversion-focused designs.

• Showcase Figma Expertise: Include examples demonstrating advanced Figma features like auto-layout, component systems, and responsive design setups.

• Detail the Process: Clearly explain your design process for each project, from understanding the brief to final handoff.

• Emphasize Conversion: Articulate how your design decisions aimed to improve conversion rates or achieve specific project goals.

• Demonstrate Handoff: Include examples or explanations of how you prepare assets and specifications for developers or no-code tools.

• Ensure Accessibility: Make sure the portfolio link is active and easily accessible, with clear navigation.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion and user engagement.

• Review modern web design trends and best practices for landing page optimization.

• Familiarize yourself with common developer handoff practices and asset preparation techniques.

• Consider how you would translate brand assets and social media visuals into web layouts.

• Be ready to articulate your English proficiency level and how you ensure clear communication.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as the primary screening tool. Candidates must ensure their portfolio directly addresses the requirements for conversion-driven design, Figma proficiency, and developer handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Required proficiency for creating scalable, responsive web layouts, auto-layout components, and design systems. This is the core design tool for the role.

Analytics & Reporting:

CRM & Automation:

• No-code Platforms: Familiarity or experience with platforms like Webflow or Framer is preferred, as the designs will be implemented using these tools or by developers.

📝 Enhancement Note: Figma is the central tool for this role. Experience with no-code platforms like Webflow and Framer is a significant plus, indicating the need for a designer who understands the practicalities of implementation.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to producing clean, on-brand, and effective web-ready designs.

• Efficiency & Speed: Ability to deliver production-ready assets quickly and accurately.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Working effectively with project managers and understanding handoff requirements for developers.

• Adaptability: Willingness to work within a hybrid AI + human system and adapt to project-specific needs.

Collaboration Style:

• Remote & Digital: Primarily asynchronous communication and collaboration via digital platforms.

• Task-Oriented: Focus on clear briefs, defined deliverables, and timely completion of design tasks.

• Feedback Integration: Openness to feedback from project leads to ensure designs meet project objectives.

• Specialist Contribution: Valuing individual expertise and the ability to contribute specialized design skills to AI projects.

📝 Enhancement Note: The culture values practical design execution, efficiency, and a user-focused approach. Collaboration is digital and task-oriented, with a strong emphasis on delivering high-quality, implementable design assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Briefs: Converting textual descriptions or rough drafts into polished, conversion-optimized web designs requires strong interpretation and creative problem-solving.

• Maintaining Visual Consistency: Ensuring absolute visual alignment across web, PDF, and social media materials can be demanding, especially with diverse brand assets.

• Rapid Implementation Cycles: The need to prepare production-ready files quickly for developer or no-code implementation requires efficient workflow and meticulous attention to detail.

• Working with AI Components: Understanding how to collaborate effectively within a hybrid AI + human system, potentially interpreting AI-generated insights or workflows.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunities to master auto-layout, complex component systems, and design system scalability.

• Conversion Optimization Strategies: Learning and applying principles of conversion rate optimization (CRO) in web design.

• No-Code Implementation Insights: Gaining practical knowledge of how designs are implemented in platforms like Webflow or Framer.

• AI Project Exposure: Understanding the landscape of AI projects and how specialized human expertise contributes to their success.

• Cross-Disciplinary Collaboration: Developing skills in communicating design intent effectively to developers and project managers in an AI context.

📝 Enhancement Note: This role presents challenges in translating abstract requirements into tangible designs and maintaining high standards under time constraints. Growth lies in mastering specialized design tools, understanding conversion strategies, and gaining experience in the AI project ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief." (Focus on user journey, CTA placement, visual hierarchy, and conversion elements.)

• "How do you ensure visual consistency between a website and social media graphics?" (Highlight brand guidelines, reusable components, asset adaptation strategies.)

• "Walk me through how you prepare Figma files for developer handoff. What key information do you include?" (Discuss specs, assets, prototypes, component documentation, auto-layout usage.)

Company & Culture Questions:

• "What interests you about the Tendem AI project and Mindrift's mission?" (Showcase understanding of AI's potential and the hybrid model.)

• "How do you manage your time and prioritize tasks in a freelance, remote setting?" (Demonstrate self-discipline, organization, and communication.)

• "Describe your experience working with AI or in tech-focused projects." (If applicable, highlight relevant experiences.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your design philosophy, then walk through 2-3 key projects.

• Tell a Story: For each project, explain the problem, your process, the solutions you implemented, and the results (especially conversion impact).

• Highlight Figma Skills: Explicitly demonstrate your Figma workflow, auto-layout usage, and component creation.

• Showcase Handoff: Explain how you prepared files for implementation, showing examples of specs or organized frames.

• Be Concise and Focused: Stick to the most relevant examples that directly address the job requirements.

• Prepare for Q&A: Anticipate questions about your design choices, tools, and process.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills (especially Figma), a strong understanding of conversion optimization, and an efficient, communicative approach suitable for a remote freelance role within an AI project.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a prominent link to your online portfolio, featuring at least 2-3 relevant web design case studies that highlight conversion-driven layouts and Figma proficiency.

• Resume Optimization: Tailor your resume to emphasize your experience in UI/web design, digital marketing design, and your proficiency with Figma, conversion optimization, and developer handoff. Quantify achievements where possible.

• Portfolio Walkthrough Practice: Prepare to discuss specific projects from your portfolio, articulating your design process, problem-solving approach, and how your designs contributed to conversion goals.

• Company Research: Familiarize yourself with Mindrift's mission, the Tendem project (tendem.ai), and the hybrid AI + human model to articulate your interest and understanding during any potential discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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