Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Portugal

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: May 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Focus on designing high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Translate brand assets and social media visuals into responsive web layouts and structured components for seamless developer or no-code tool implementation.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Maintain rigorous layout quality standards, including responsiveness, spacing, and adherence to modern web trends.

• Collaborate with Tendem Agents on specialized data scraping workflows, providing critical thinking and design expertise.

📝 Enhancement Note: This role is framed as a freelance, part-time position within a specific project (Tendem.ai), highlighting a specialized application of web design skills within an AI-driven platform. The emphasis on "hybrid AI + human system" suggests a unique operational model where human specialists augment AI capabilities.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools (e.g., Webflow, Framer).

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends before final delivery.

• Provide critical thinking, domain expertise, and layout skills to transform briefs and rough drafts into clean, on-brand, and easily deployable web designs.

• Collaborate closely with Tendem Agents to understand data scraping workflows and design interfaces that support these specialized operations.

📝 Enhancement Note: The responsibilities clearly delineate a focus on conversion optimization and efficient developer handoff, crucial for Go-To-Market (GTM) operations and product marketing initiatives. The mention of "Tendem Agents" implies a need for designers to understand and potentially design for operational workflows that involve AI augmentation.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Web & UI Design: Deep proficiency in Figma, including creating scalable, responsive web layouts, utilizing auto-layout components, and building comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong emphasis on clarity, effective spacing, and modern design trends.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation by developers or via no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Proven ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages align with existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is a mandatory requirement for effective communication.

• User-Centric Approach: A structured, user-centric, and conversion-minded approach to design problem-solving.

• Visual Acuity: A strong eye for clarity, effective use of white space, and contemporary web layout trends.

• Self-Directed Work Ethic: Ability to work independently, troubleshoot design challenges autonomously, and deliver production-ready assets efficiently and rapidly.

Preferred Skills:

• Experience working within or designing for AI-augmented human systems or data-driven platforms.

• Familiarity with no-code tools beyond Webflow and Framer, such as Bubble or similar platforms.

• Understanding of basic HTML/CSS principles to inform design decisions for implementation.

• Experience in creating design systems that support rapid content creation and A/B testing.

📝 Enhancement Note: The requirements emphasize practical, hands-on skills with specific design tools (Figma) and a strong understanding of the design-to-development pipeline. The mention of "AI + human system" and "Tendem Agents" suggests a need for designers who can adapt to evolving operational models and potentially design interfaces that facilitate human-AI collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: Your portfolio must prominently feature web design examples, specifically showcasing landing pages, marketing sites, and responsive layouts.

• Conversion-Focused Designs: Include projects that demonstrate your ability to design for conversion, highlighting how your design choices contributed to user engagement and desired outcomes.

• Figma Proficiency Showcase: Demonstrate your skill in Figma by including examples of auto-layout components, design systems, and responsive design implementation within your portfolio.

• Developer Handoff Examples: Showcase how you prepare and document design specifications for developers, providing clear examples of packaged assets or detailed spec documents.

Process Documentation:

• Workflow Design: Illustrate your process for transforming briefs and rough drafts into polished web-ready designs, detailing your systematic approach to layout quality verification.

• Asset Management: Provide examples of how you organize and export assets for efficient implementation, ensuring scalability and consistency across different platforms.

• Brand Consistency Assurance: Detail your methods for ensuring visual congruence between web pages, PDFs, and social media graphics, maintaining a unified brand identity.

📝 Enhancement Note: The emphasis on a "portfolio with web design examples" and specifically "web design cases" is critical. This highlights the need for candidates to showcase tangible results and processes related to web design, particularly for conversion-oriented materials, which is a core output for many GTM and marketing operations roles. The mention of Figma frames and asset export points to operational efficiency in design delivery.

💵 Compensation & Benefits

Salary Range:

• Estimated Hourly Rate: Up to $40 USD per hour.

• Note: Compensation varies across projects based on scope, complexity, and required expertise. This is an estimated equivalent rate for this specific project.

Benefits:

• Flexible Part-Time Work: Opportunity to work approximately 10-20 hours per week during active project phases, offering significant flexibility.

• Remote Work: Fully remote position, allowing you to work from anywhere in Portugal.

• Project Variety: Access to a platform connecting specialists with AI projects from major tech innovators.

• Skill Specialization: Opportunity to apply and refine your web design skills within cutting-edge AI projects.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, applicable only while the project is active.

📝 Enhancement Note: The compensation is presented as an "up to" rate, common for freelance and project-based roles. The hourly rate aligns with experienced freelance web designers in Western European markets, considering the remote aspect and specialized skills. The workload is explicitly stated as variable.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Generative AI)

Company Size: Mindrift is a platform connecting specialists with AI projects. While the exact size of Mindrift as an organization is not specified, the Tendem project suggests a dynamic, project-driven environment.

Founded: Information not specified, but Mindrift is positioned as a modern platform facilitating AI innovation.

Team Structure:

• Project-Based Collaboration: You will be part of the Tendem project team, working alongside Tendem Agents (likely AI or human-AI hybrid roles) and potentially other specialists.

• Cross-Functional Integration: Collaboration is expected with developers or no-code tool users who will implement your designs, and potentially with project managers or AI specialists overseeing the Tendem project.

• Specialist Focus: The environment values deep expertise in specific areas, such as web design, to augment AI capabilities.

Methodology:

• Hybrid AI + Human System: The core operational model involves leveraging AI for repetitive tasks while relying on human specialists for critical thinking, domain expertise, and creative output.

• Data-Driven Design Iteration: While not explicitly stated for design, the platform's focus on AI suggests a culture that values data and iterative improvement, which should be reflected in design validation and performance analysis.

• Agile Project Execution: Project-based work implies an agile approach to task management, delivery, and feedback loops.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates as a platform connecting talent to AI projects. The "Tendem project" is a specific initiative where human expertise augments AI. This implies a culture that values specialized skills, efficiency, and a hybrid approach to problem-solving, relevant for operations professionals seeking roles that bridge human and technological capabilities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, ideal for an individual contributor with expertise in web and UI design. It offers a path for those who want to apply their creative skills in a project-based, technology-forward environment.

Reporting Structure: You will likely report to a project lead or manager associated with the Tendem project. Direct collaboration with Tendem Agents is also a key aspect.

Operations Impact: As a Web Designer, your impact will be directly tied to the effectiveness of marketing pages and landing experiences. This includes:

• Conversion Optimization: Directly influencing lead generation and user acquisition through well-designed, high-converting layouts.

• Brand Perception: Ensuring a polished, professional, and consistent brand image across all digital touchpoints.

• Implementation Efficiency: Facilitating faster and more accurate design implementation by developers or no-code teams through clear specifications and well-organized files.

• AI Augmentation Support: Designing interfaces that effectively support and enhance the capabilities of the hybrid AI + human system.

Growth Opportunities:

• Specialized AI Project Experience: Gain hands-on experience working with AI-driven projects and understanding the integration of human expertise with AI.

• Portfolio Expansion: Develop a portfolio showcasing cutting-edge web design for AI-related products and services.

• Networking: Connect with a community of specialists and tech innovators through the Mindrift platform.

• Skill Refinement: Continuously hone UI/UX design, responsive design, and conversion optimization skills in a demanding, fast-paced environment.

📝 Enhancement Note: The growth is framed around project-specific contributions and portfolio building within the AI sector. For operations professionals, this role offers a unique perspective on how design supports AI initiatives and GTM strategies.

🌐 Work Environment

Office Type: Fully Remote. This role is executed entirely online, requiring no physical presence at an office.

Office Location(s): Portugal (specified as the country of operation for this role).

Workspace Context:

• Independent Work: The role requires a high degree of self-direction, independent problem-solving, and efficient task management.

• Digital Collaboration Tools: Expect to use digital platforms for communication, file sharing, and project management, common in remote tech environments.

• Focus on Deliverables: The environment is results-oriented, with a strong emphasis on delivering production-ready assets quickly and accurately.

Work Schedule:

• Flexible part-time schedule, with an estimated workload of 10-20 hours per week during active project phases. This allows for balancing other commitments or projects.

📝 Enhancement Note: The remote, part-time nature emphasizes flexibility and autonomy. For operations professionals, this implies a need for strong self-management skills and proficiency with digital collaboration tools to ensure seamless integration into project workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for relevant experience, Figma proficiency, and portfolio quality.

• Portfolio Deep Dive: Likely an interview focused on walking through selected case studies from your portfolio, discussing your design process, and rationale behind design decisions.

• Skills Assessment: Potential for a small design task or a scenario-based question to assess your approach to specific design challenges (e.g., converting copy to a landing page).

• Cultural Fit & English Proficiency Check: An interview to assess your ability to communicate effectively in English and your fit with the project's collaborative, hybrid AI + human model.

Portfolio Review Tips:

• Highlight Conversion: For each relevant web design case study, clearly articulate the objective (e.g., lead generation, sign-ups) and how your design contributed to achieving it. Use metrics if available.

• Showcase Figma Skills: Ensure your Figma work demonstrates advanced features like auto-layout, component systems, and responsive design principles. Explain your system's structure and benefits.

• Detail Developer Handoff: Include examples of how you prepare design specifications, organize layers, and export assets. Explain your process for ensuring smooth implementation.

• Emphasize Brand Consistency: Show examples where you've translated brand guidelines across different mediums (web, social, PDF), demonstrating your ability to maintain visual integrity.

• Structure Your Case Studies: Use a clear narrative: Problem/Brief -> Your Process/Solution -> Outcome/Results. Focus on the "why" behind your design choices.

Challenge Preparation:

• Landing Page Conversion: Be prepared to discuss how you would design a high-converting landing page from a given brief or set of copy. Focus on layout, CTAs, and user flow.

• Responsiveness & Cross-Platform: Think about how you ensure a design looks and functions well on various devices and screen sizes, and how it aligns with other brand assets.

• Figma Workflow: Be ready to discuss your Figma workflow, including component management, design system principles, and efficient asset export.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must be prepared to articulate their design process, decision-making, and the impact of their work, akin to how operations professionals present case studies on process improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Deep proficiency is required.

Design & Prototyping:

• Adobe Creative Suite (Illustrator, Photoshop): Potentially useful for asset creation and manipulation, though Figma is the primary design tool.

• Prototyping Tools (within Figma): For demonstrating interactive elements and user flows.

Developer Handoff & Implementation:

• No-code Platforms: Familiarity with platforms like Webflow, Framer, or similar for understanding implementation constraints and possibilities.

• Asset Export Tools: Figma's built-in export capabilities for various formats (SVG, PNG, JPG).

Collaboration & Project Management:

• Communication Platforms: Tools like Slack, Microsoft Teams, or similar for remote team communication.

• Project Management Software: Potentially Jira, Asana, Trello, or similar for task tracking, depending on the project's setup.

📝 Enhancement Note: Figma is highlighted as the core tool. For operations professionals, understanding the design tools used by GTM teams is crucial for effective collaboration and content creation workflows.

👥 Team Culture & Values

Operations Values:

• Excellence in Design Execution: A commitment to delivering clean, on-brand, and effective web designs that meet high-quality standards.

• Efficiency and Speed: The ability to produce production-ready assets quickly and accurately, supporting rapid deployment cycles.

• User-Centricity & Conversion Focus: Designing with the end-user and conversion goals at the forefront of every decision.

• Collaboration and Communication: Working effectively within a project team, communicating clearly, and providing necessary specifications for implementation.

• Adaptability: Willingness to work within a hybrid AI + human system and adapt to evolving project needs.

Collaboration Style:

• Independent Contribution: While part of a project, the role requires a high degree of autonomy in design execution.

• Clear Handoffs: Emphasis on structured and clear communication of design specifications to developers or no-code implementers.

• Feedback Integration: Openness to receiving and acting upon feedback to refine designs and ensure alignment with project goals.

📝 Enhancement Note: The values emphasize efficiency, quality, and user focus, which are universally important in operations roles. The "hybrid AI + human system" context suggests a culture that embraces innovative operational models.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Augmentation with Human Design: Designing effectively within a system where AI handles some tasks and human input is critical requires a unique strategic approach.

• Rapid Iteration Cycles: The project-based nature may involve tight deadlines and the need for quick turnarounds on design revisions.

• Maintaining Visual Consistency: Ensuring a unified brand aesthetic across web, PDF, and social media can be complex, especially with diverse content types.

• Effective Developer Handoff: Translating complex designs into clear, actionable specifications for implementation can be challenging, requiring meticulous attention to detail.

Learning & Development Opportunities:

• Exposure to AI Projects: Gain practical experience in the rapidly growing field of AI and its application in business operations.

• Advanced Figma Skills: Deepen expertise in Figma's advanced features, design systems, and responsive design workflows.

• Conversion Rate Optimization (CRO) Principles: Develop a stronger understanding of how design directly impacts conversion rates through practical application.

• Cross-Functional Collaboration: Learn to work effectively with AI systems and the human specialists who manage them, enhancing your understanding of hybrid operational models.

📝 Enhancement Note: The challenges and growth opportunities are framed around adaptability and learning within the AI and GTM space, offering a unique development path for operations-minded individuals.

💡 Interview Preparation

Strategy Questions:

• Design Process for Conversion: "Describe your process for designing a high-converting landing page from scratch, given a brief and some rough copy. What key elements would you focus on?" (Be ready to discuss CTA placement, value proposition clarity, visual hierarchy, and trust signals.)

• Figma Workflow & Systems: "How do you approach building and maintaining a design system in Figma to ensure scalability and consistency across multiple projects or team members?" (Highlight auto-layout, component structure, naming conventions, and version control.)

• Developer Handoff Best Practices: "What are your key considerations when preparing design files for developer handoff? What information is crucial for a smooth implementation?" (Discuss using specs, exporting assets, defining breakpoints, and providing interactive prototypes.)

Company & Culture Questions:

• Understanding Mindrift's Model: "How do you see your design role fitting into a hybrid AI + human system like the Tendem project?" (Show interest in how human creativity augments AI and how you can contribute to that synergy.)

• Handling Feedback: "Describe a time you received critical feedback on a design. How did you handle it, and what was the outcome?" (Demonstrate resilience and a commitment to improving designs based on constructive criticism.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly state the project's objective and your role. Quantify results whenever possible (e.g., "increased conversion rate by X%", "reduced design implementation time by Y%").

• Narrate Your Process: Walk through your decision-making at each stage. Explain why you chose specific layouts, color schemes, or UI elements, linking them back to user needs and business goals.

• Highlight Figma Mastery: Showcase specific Figma features you used (e.g., complex auto-layout, interactive components) and explain how they contributed to efficiency or a better user experience.

• Demonstrate Handoff Readiness: Briefly explain your file organization and spec preparation process for a selected project.

📝 Enhancement Note: Interview preparation should mirror operations interview strategies, focusing on process, problem-solving, and quantifiable impact, adapted for a design context.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link, ensuring your resume is in English and your English proficiency level is indicated.

• Portfolio Customization: Ensure your portfolio prominently features web design examples, especially those demonstrating conversion-driven layouts and your proficiency with Figma. Tailor your portfolio to highlight projects most relevant to marketing pages and landing experiences.

• Resume Optimization: Update your resume to clearly articulate your experience with web design, UI design, Figma, responsive design, and developer handoff. Use keywords from the job description.

• Interview Practice: Prepare to walk through your portfolio case studies, focusing on your design process, decision-making rationale, and the impact of your work. Practice articulating your approach to conversion optimization and developer handoff.

• Company Research: Familiarize yourself with Mindrift and the Tendem project. Understand their mission of augmenting AI with human expertise and consider how your design skills can best support this hybrid operational model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.