Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Australia

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: 2026-08-17

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing pages, and simple marketing sites for the Tendem project (tendem.ai).

• Translate brand assets and concepts into responsive, on-brand, and implementation-ready web designs.

• Ensure absolute visual consistency across web pages, static PDFs, and social materials.

• Prepare and package production-ready files for seamless developer handoff.

📝 Enhancement Note: This role is specifically for a part-time freelance Web Designer focused on marketing and conversion-driven web assets within the Tendem project, requiring a strong portfolio in landing page and marketing website design.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff to development teams.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The core focus is on creating marketing-oriented web assets with a strong emphasis on conversion optimization and brand consistency, requiring meticulous preparation for developer implementation.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation context.

• Understanding of SEO best practices for landing page design.

• Familiarity with AI technology projects and their specific design needs.

📝 Enhancement Note: The emphasis on Figma proficiency, conversion-driven design, and developer handoff points to a need for a designer who can bridge creative vision with practical implementation, making portfolio strong in these areas crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio link must be included in the CV.

• Showcase a minimum of 2 years of web design, UI design, or digital marketing design experience.

• Feature a significant focus on landing pages, marketing websites, and product/startup one-pagers.

• Demonstrate clear visual hierarchy, strong typography, and conversion-oriented design principles.

• Include examples of translating brand assets and social media visuals into responsive web layouts. Process Documentation:

• Provide examples of how you prepare and package production-ready files (Figma frames, asset exports, spec details).

• Showcase your process for ensuring visual consistency across different digital touchpoints (web, PDF, social).

• Illustrate your systematic verification process for layout quality, responsiveness, and adherence to modern web trends.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. It must explicitly demonstrate proficiency in creating conversion-focused web assets and the ability to prepare them for development.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent (USD), depending on level and pace of contribution.

Benefits:

• Flexible part-time remote work arrangement.

• Opportunity to work on innovative AI technology projects through the Tendem platform.

• Exposure to real-world use cases and advanced AI development efforts.

• Potential for ongoing engagement on various projects within the Mindrift platform.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an hourly equivalent, with the actual rate determined by the candidate's level and contribution pace. The benefits are primarily focused on flexibility and project engagement within the tech/AI sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Platform Services

Company Size: Information not explicitly provided, but the Tendem project suggests a focus on connecting specialists with technology projects, implying a network or platform model.

Founded: Information not explicitly provided.

Team Structure:

• The role is part of the Tendem project, connecting specialists with technology projects.

• The Web Designer will likely work independently on design tasks but collaborate with project managers or developers for handoffs and feedback.

• Cross-functional collaboration will primarily involve translating briefs and delivering assets to development or no-code implementation teams. Methodology:

• Data-Driven Design: Emphasis on conversion-driven layouts and user-centric approaches.

• Agile Project Execution: Tasks are estimated weekly, suggesting an agile or project-based workflow.

• Remote Collaboration: All communication and asset sharing will be conducted remotely.

Company Website: https://tendem.ai/ (Project website)

📝 Enhancement Note: Mindrift operates as a platform connecting talent with projects, specifically highlighting the Tendem project for AI development. The culture likely values self-direction, clear communication, and delivering high-quality, implementation-ready assets.

📈 Career & Growth Analysis

Operations Career Level: This is a freelance, part-time role focused on specialized design execution rather than traditional operations management. It sits within the "Creative" or "Design" career track.

Reporting Structure: The role reports to project leads or coordinators within the Tendem project, with direct communication for task assignment and feedback.

Operations Impact: The Web Designer's impact is directly tied to the effectiveness of marketing materials and landing pages in driving conversions and clearly communicating the value of AI technologies developed through Mindrift's platform.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused web design, Figma, and specific no-code implementation platforms.

• Project Variety: Gain experience across diverse AI technology projects and use cases.

• Portfolio Expansion: Build a robust portfolio with high-impact marketing and landing page designs for AI products.

• Potential for Repeat Engagements: Successful contributions can lead to further project opportunities within Mindrift.

📝 Enhancement Note: Growth in this freelance capacity is measured by skill enhancement, portfolio growth, and the ability to secure more complex or high-impact projects, rather than traditional hierarchical advancement.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily remote within Australia, requiring candidates to be based there.

Workspace Context:

• Independent Work Environment: Requires a dedicated home office setup conducive to focused design work.

• Digital Collaboration Tools: Reliance on platforms like Figma, email, and potentially project management tools for communication and asset sharing.

• Flexibility: The part-time, remote nature offers significant flexibility in managing work hours around personal schedules.

Work Schedule: Estimated 10-20 hours per week, with flexibility in how these hours are scheduled, provided deadlines are met and communication channels remain open.

📝 Enhancement Note: The work environment is characterized by autonomy and remote collaboration, demanding strong self-management skills and a reliable digital setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs, with a strong emphasis on the inclusion of a relevant portfolio link.

• Portfolio Assessment: Detailed review of submitted portfolios to evaluate design quality, relevance (landing pages, marketing sites), and technical proficiency (Figma, responsiveness).

• Potential Interview (if required): May involve a brief discussion about design approach, experience, and suitability for the Tendem project. This could include discussing specific portfolio pieces.

• Task/Challenge (possible): A small design exercise might be assigned to assess practical skills and workflow.

Portfolio Review Tips:

• Highlight Conversion Focus: Ensure your portfolio prominently features projects that demonstrate a clear understanding of conversion optimization principles and successful outcomes.

• Showcase Figma Mastery: Include examples that highlight your use of Figma's auto-layout, component systems, and responsive design capabilities.

• Demonstrate Developer Handoff: If possible, include case studies or explanations of how you prepare files for developers or no-code tools.

• Consistency is Key: Ensure your portfolio examples reflect the ability to maintain visual consistency across different digital platforms.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type (e.g., Landing Pages, Marketing Sites) and provide concise descriptions for each.

Challenge Preparation:

• Be Ready to Discuss Process: Prepare to articulate your design process, from brief interpretation to final asset delivery.

• Figma Workflow: Be prepared to discuss how you use Figma's features to create efficient and scalable designs.

• Conversion Strategy: Think about how you approach designing for conversions and what metrics you consider important.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates must ensure their portfolio directly addresses the core requirements of conversion-driven design and technical proficiency in Figma.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design tasks, including creating scalable, responsive layouts, auto-layout components, and design systems.

• Adobe Creative Suite (e.g., Photoshop, Illustrator): Potentially used for asset creation or refinement, though Figma is the primary design tool.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts conversion metrics is crucial. Familiarity with analytics tools (e.g., Google Analytics) could be beneficial for context. CRM & Automation:

• Not directly applicable to this design role, but understanding the user journey and how web pages fit into broader marketing funnels is important. No-Code Platforms (Familiarity):

• Webflow: Understanding its capabilities is beneficial for developer handoff.

• Framer: Similar to Webflow, familiarity aids in creating implementation-ready designs.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Familiarity with no-code platforms is a strong plus as it indicates an understanding of practical implementation constraints and possibilities.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished, and implementation-ready design assets.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Efficiency: Streamlining the design process and ensuring assets are easy for developers to implement.

• Consistency: Maintaining brand integrity and visual harmony across all digital touchpoints.

• Autonomy & Accountability: Taking ownership of tasks and delivering results independently.

Collaboration Style:

• Remote & Asynchronous: Primarily remote and likely asynchronous communication, requiring clear documentation and proactive updates.

• Feedback-Oriented: Open to receiving and incorporating feedback to refine designs.

• Cross-Functional Awareness: Understanding the needs of developers and no-code implementers to ensure design feasibility.

📝 Enhancement Note: The culture values independent, high-achieving creative professionals who can translate briefs into effective, implementable web designs with minimal oversight.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Vague Briefs: Working from textual copy, outlines, or AI-generated drafts requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring a unified look and feel across diverse web assets and existing brand materials can be demanding.

• Fast-Paced Project Environment: The freelance, project-based nature may involve tight deadlines and the need to adapt quickly.

• Remote Autonomy: Thriving in a fully remote role requires strong self-discipline and communication skills.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in conversion rate optimization (CRO) principles applied to web design.

• Platform Tool Proficiency: Become highly proficient in advanced Figma features and gain practical experience with popular no-code platforms.

• Industry Exposure: Work on cutting-edge AI technology projects, gaining insight into emerging trends.

• Portfolio Building: Consistently add high-quality, impactful projects to your professional portfolio.

📝 Enhancement Note: Challenges are framed as opportunities for skill development, particularly in creative problem-solving, independent work, and mastering specialized design tools and methodologies.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your process for taking a brief and transforming it into a high-converting landing page. What are the key stages?"

• Figma Proficiency: "How do you leverage Figma's features, such as auto-layout and components, to ensure efficient and scalable design production?"

• Conversion Optimization: "What elements do you prioritize when designing a landing page for maximum conversion? Can you give an example from your portfolio?"

• Developer Handoff: "How do you prepare your designs for a smooth handoff to developers or no-code builders? What information is critical?"

Company & Culture Questions:

• Mindrift's Mission: "What interests you about Mindrift's platform and the Tendem project?"

• Remote Work: "How do you ensure productivity and effective communication in a remote, freelance role?"

• Brand Consistency: "How would you approach ensuring visual consistency across web pages, social media graphics, and other marketing materials?"

Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio piece, clearly articulate the objective (e.g., conversion, brand communication) and how your design achieved it.

• Walk Through Your Process: Explain your design choices, starting from the brief, through your Figma workflow, to the final deliverables.

• Highlight Key Skills: Specifically point out examples that demonstrate your Figma mastery, conversion-driven approach, and developer handoff preparation.

• Quantify Results (if possible): If you have any metrics or feedback on the success of your designs, be prepared to share them.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, and the ability to work effectively in a remote, project-based freelance environment.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your CV with a Portfolio Link: Ensure your CV prominently features a link to your online portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• Curate Your Portfolio: Select your strongest examples of landing pages, marketing websites, and one-pagers that demonstrate conversion-focused design and strong typography.

• Tailor Your Resume: Highlight your 2+ years of experience in web/UI design, proficiency in Figma, and any experience with developer handoff or no-code platforms.

• Prepare for Process Discussion: Be ready to articulate your design process, your approach to conversion optimization, and how you ensure visual consistency.

• Research Tendem.ai: Understand the project's goals and target audience to tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.