Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Glasgow, Scotland, United Kingdom

Job Type: PART_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-17

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for real-world use cases within the Tendem project (tendem.ai).

• Translate brand assets and social media visuals into responsive, on-brand, and implementation-ready web designs, ensuring absolute visual consistency across all digital touchpoints.

• Prepare and package production-ready files, including organized Figma frames, exported assets, and detailed specifications, for seamless developer handoff.

• Maintain layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends.

• Collaborate remotely as a core specialist to own the look and feel of web-based materials, ensuring alignment with the broader brand ecosystem.

📝 Enhancement Note: This role is positioned within a freelance, part-time capacity, emphasizing the need for self-directed professionals capable of delivering high-quality web designs efficiently. The focus on "conversion-driven layouts" and "developer handoff" suggests a strong link to marketing operations and the practical application of design principles for business outcomes.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and defined sections that can be easily implemented by developers or no-code tools like Webflow or Framer.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting necessary assets, and detailing specifications for a seamless handoff to development teams.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, reinforcing brand identity across all platforms.

• Enforce rigorous layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web design trends prior to final delivery.

📝 Enhancement Note: The responsibilities highlight a practical, implementation-focused approach to web design, emphasizing the ability to translate abstract concepts into tangible, developer-ready assets. This is crucial for GTM operations where speed and clarity in marketing collateral directly impact campaign success.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for rapid prototyping and implementation.

• Familiarity with AI-generated drafts and the ability to refine them into polished web designs.

• Understanding of SEO best practices as they relate to landing page structure and content.

• Experience working in a freelance or remote-first environment.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff points to a need for designers who understand the end-to-end process of web asset creation, aligning with the operational efficiency required in GTM functions. The "plus" for a degree indicates that practical experience and a strong portfolio are prioritized.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Showcase examples of responsive web designs that adapt seamlessly across various devices and screen sizes.

• Include case studies that highlight the process from brief to final, implementation-ready design, detailing problem-solving and design decisions.

• Demonstrate the ability to translate brand assets and social media visuals into cohesive web layouts. Process Documentation:

• Evidence of a structured approach to design, including wireframing, prototyping, and user feedback integration.

• Documentation of how design specifications are prepared for developer handoff, including style guides and asset organization.

• Examples of ensuring visual consistency across different marketing collateral, such as web pages, PDFs, and social media graphics.

• Showcase a user-centric, conversion-minded approach to design problem-solving.

📝 Enhancement Note: The portfolio requirements are critical for this role, acting as the primary evidence of a candidate's ability to deliver "implementation-ready" designs. Operations professionals often review portfolios to assess a candidate's practical skills and understanding of business objectives.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on level and pace of contribution.

Benefits:

• Flexible, part-time remote work arrangement.

• Opportunity to contribute to innovative AI technology projects through the Tendem platform.

• Potential for varied earning levels across different projects on the platform.

• Remote work flexibility, allowing for work from anywhere within the United Kingdom.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is framed as an "up to" rate, common for freelance roles. The specific workload is an estimate and depends on active project phases, offering flexibility but requiring adaptability from the designer. The primary benefit is the remote, part-time nature of the work and the opportunity to engage with cutting-edge AI projects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI / Platform connecting specialists with projects.

Company Size: Not specified, but operates through a platform model connecting global specialists.

Founded: Mindrift's founding date is not specified, but the Tendem project is a focus.

Team Structure:

• Operates as a platform connecting freelancers with projects. This role is part of the Tendem project, implying collaboration with project managers, AI developers, and potentially other specialists.

• Freelance role suggests a high degree of autonomy within the project team.

• Cross-functional collaboration will likely involve communication with project stakeholders, AI developers, and potentially marketing leads for the Tendem project. Methodology:

• Focus on connecting real-world expertise with advanced AI development.

• Emphasis on delivering high-quality AI technologies through collaboration.

• Data-driven approach to project allocation and specialist matching.

Company Website: Mindrift: https://mindrift.ai/, Tendem Project: https://tendem.ai/

📝 Enhancement Note: Mindrift acts as an orchestrator, facilitating freelance talent for specific projects like Tendem. The culture is likely dynamic and project-based, requiring professionals who are comfortable with remote collaboration and autonomous work. The focus on AI technology suggests an environment that values innovation and cutting-edge solutions.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on Web Design within a specific project (Tendem). It’s not a traditional in-house operations role but contributes to the operational execution of marketing and product initiatives.

Reporting Structure: As a freelance contributor, the reporting structure will be project-specific, likely to a project manager or lead within the Tendem project team.

Operations Impact: The Web Designer's impact is directly tied to the effectiveness of the Tendem project's web presence, influencing lead generation, conversion rates, and overall brand perception for the AI technology. High-quality web design is a critical component of GTM strategy execution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused design, responsive layouts, and developer handoff best practices.

• Project Diversity: Gain experience across various AI technology projects facilitated by Mindrift, expanding portfolio breadth.

• Platform Engagement: Potentially build a reputation on the Mindrift platform for consistent high-quality work, leading to more project opportunities.

• No-Code Proficiency: Enhance skills in tools like Webflow and Framer, which are increasingly valuable in agile GTM operations.

📝 Enhancement Note: While not a direct internal operations role, this freelance position offers significant growth in specialized design skills directly applicable to GTM operations. The ability to quickly and effectively produce conversion-focused web assets is a highly valued operational capability.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Remote within the United Kingdom, with a specific mention of Glasgow, Scotland.

Workspace Context:

• Collaborative Environment: Remote collaboration via digital tools (Figma, communication platforms) is key.

• Operations Tools: Access to and proficiency in Figma is essential. Familiarity with Webflow and Framer is advantageous.

• Team Interaction: Interaction will be primarily digital, focusing on project deliverables and feedback loops with project managers and potentially other team members involved in the Tendem project.

Work Schedule: Flexible part-time schedule, estimated at 10-20 hours per week during active project phases, allowing for integration with other commitments.

📝 Enhancement Note: The remote-first nature of this role requires strong self-discipline and communication skills. The workspace is digital, emphasizing the importance of efficient online collaboration and tool utilization for design and handoff processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link to assess relevant experience and design quality. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Review: Detailed evaluation of landing page, marketing site, and one-pager examples, focusing on hierarchy, typography, responsiveness, and conversion-oriented design.

• Skills Assessment: Potential technical questions or a small design challenge to assess Figma proficiency, developer handoff preparation, and understanding of modern web trends.

• Cultural Fit/Project Alignment: Discussion to understand the candidate's approach to freelance work, ability to work independently, and alignment with the Tendem project's goals.

• Final Evaluation: Consideration of portfolio strength, technical skills, and project fit.

Portfolio Review Tips:

• Highlight Conversion: Clearly showcase how your designs are optimized for conversion, using metrics or design rationale where possible.

• Demonstrate Responsiveness: Include examples that explicitly show responsive design adaptation across different screen sizes.

• Detail the Process: For key projects, explain your design process from brief to final asset, emphasizing problem-solving and decision-making.

• Showcase Figma Skills: Ensure your Figma work demonstrates proficiency in auto-layout, component systems, and organized file structures.

• Include Developer Handoff Examples: If possible, show how you prepare assets and specifications for developers.

Challenge Preparation:

• Be ready to discuss your approach to translating textual briefs into visual designs.

• Prepare to articulate how you ensure visual consistency across different media.

• Practice explaining your design choices, focusing on user experience and conversion optimization.

• Familiarize yourself with the Tendem.ai website and Mindrift's platform to understand their brand and mission.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate it specifically to highlight the required skills in landing page design, conversion optimization, and developer readiness. The process emphasizes practical application and demonstrable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Webflow / Framer: Familiarity and experience with these no-code platforms are highly preferred for rapid prototyping and implementation.

Analytics & Reporting:

• While not explicitly required, an understanding of how design impacts conversion metrics will be beneficial. Candidates should be able to discuss how their designs contribute to performance. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing pages integrate into broader CRM and marketing automation workflows is a plus.

📝 Enhancement Note: The technology stack is heavily focused on design and implementation tools. Proficiency in Figma is non-negotiable, while experience with Webflow and Framer offers a significant advantage, indicating a need for designers who can bridge the gap between design and rapid deployment.

👥 Team Culture & Values

Operations Values:

• Quality & Polish: A commitment to delivering clean, on-brand, and implementation-ready web designs.

• Efficiency & Speed: Ability to work independently, troubleshoot, and deliver production-ready assets quickly.

• User-Centricity & Conversion Focus: A design approach that prioritizes user experience and drives desired business outcomes (conversions).

• Consistency: Ensuring absolute visual consistency across all digital touchpoints.

• Adaptability: Comfort working from rough prompts or AI-generated drafts and adapting to project-specific needs.

Collaboration Style:

• Remote & Autonomous: Self-directed work ethic with the ability to collaborate effectively through digital channels.

• Feedback-Oriented: Open to receiving and implementing feedback from project managers and stakeholders.

• Proactive Communication: Clear and concise communication regarding project status, challenges, and deliverables.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational efficiency. Candidates are expected to be self-starters who can deliver high-quality work autonomously while maintaining strong communication and a focus on business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguity: Converting rough prompts or AI-generated drafts into polished, functional web designs requires strong interpretation and creative problem-solving skills.

• Maintaining Consistency: Ensuring visual harmony across diverse digital assets (web pages, PDFs, social media) demands meticulous attention to detail.

• Rapid Iteration: The freelance, project-based nature may require quick turnarounds and adaptation to evolving project requirements.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team without direct in-person interaction.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering auto-layout, component libraries, and design system best practices.

• No-Code Platform Expertise: Deepening skills in Webflow or Framer for faster, more integrated design-to-deployment workflows.

• Conversion Rate Optimization (CRO) Principles: Understanding how design choices directly impact conversion metrics, enhancing future design strategies.

• Exposure to AI Projects: Gaining insight into the development and application of AI technologies through the Tendem project.

📝 Enhancement Note: This role presents opportunities to hone specialized design skills critical for GTM operations, particularly in rapid prototyping and conversion-focused design. The challenges are typical of freelance roles and require strong self-management and communication.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and transforming it into a high-converting landing page." (Focus on your methodology, tools, and decision-making).

• "How do you ensure visual consistency between a web page, a PDF pitch deck, and social media graphics for a brand?" (Highlight your approach to brand guidelines and asset management).

• "Walk us through a project where your design directly contributed to improved conversion rates. What were the key design elements and outcomes?" (Prepare a specific case study emphasizing ROI). Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Research tendem.ai and mindrift.ai beforehand).

• "How do you manage your time and prioritize tasks when working remotely on multiple project components?" (Emphasize your self-discipline and organizational skills).

• "Describe a time you had to work with ambiguous requirements. How did you approach it?" (Showcase your problem-solving and proactive communication). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (e.g., Landing Pages, Marketing Sites) and clearly label each piece with its objective and your role.

• Tell the Story: For each key project, briefly explain the challenge, your design process, the tools used, and the outcome, especially focusing on conversion or user engagement improvements.

• Highlight Key Skills: Ensure your showcased work directly reflects proficiency in Figma, responsive design, and conversion-driven layouts.

• Be Ready to Discuss: Be prepared to answer detailed questions about your design choices, technical implementation considerations, and how your work aligns with business goals.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, and the ability to deliver production-ready assets efficiently. The portfolio review is the most critical part of the application process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your CV: Ensure your CV clearly highlights your 2+ years of relevant experience in web design, UI design, or digital marketing design, with a strong emphasis on landing pages and marketing websites.

• Curate your Portfolio: Your CV must include a link to a portfolio that showcases relevant web design cases. Prioritize examples of high-converting landing pages, responsive designs, and projects demonstrating clear hierarchy and typography.

• Prepare for the Portfolio Review: Be ready to discuss your design process, specific design choices, and how your work contributes to conversion goals.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and brand aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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