Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Manchester, England, United Kingdom

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: 2026-08-17T11:53:08.618

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs for developers or no-code tools.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Enforce layout quality standards through systematic verification of responsiveness, spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role is a freelance, part-time position focused on web design for marketing and conversion, requiring strong UI/UX skills and a portfolio demonstrating relevant experience. The "Tendem project" suggests a focus on AI-related technology, which may influence design aesthetics and user needs.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, reinforcing the overall brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

• Collaborate with project stakeholders to understand design requirements and feedback, iterating on designs to meet project goals.

• Maintain an organized and efficient workflow, managing multiple design tasks and deadlines effectively.

📝 Enhancement Note: The responsibilities emphasize a strong focus on conversion optimization and efficient developer handoff, indicating a need for practical, implementation-focused design skills rather than purely conceptual work. The mention of "AI-generated drafts" suggests a potential need to work with or refine designs originating from AI tools.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• A minimum of 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Proven experience working on landing pages, marketing websites, and product or startup one-pagers.

• Confidence in working from rough prompts, AI-generated drafts, or existing brand systems to convert them into structured, implementation-ready web designs. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey brand identity and messaging effectively through design.

• Typography: Excellent understanding and application of typography principles for web design.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation.

• Familiarity with AI technologies or projects, given the Tendem project context.

• Experience in digital marketing design and understanding of marketing funnels.

• Prototyping skills to demonstrate user interactions and flows.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff points to a practical, results-oriented design role. The requirement for English proficiency at B2 level indicates a need for clear communication within a potentially international team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear hierarchy and strong typography in web design examples.

• Case studies showcasing the process from brief/concept to final, implementation-ready design.

• Examples of responsive design implementation across various devices.

• Evidence of working with brand guidelines or design systems to maintain consistency.

• Work showcasing conversion-focused design principles and their impact. Process Documentation:

• Ability to detail the design process for specific projects, including research, ideation, iteration, and finalization.

• Documentation of how design specifications were prepared for developer or no-code tool handoff.

• Examples of how design consistency was maintained across different platforms (web, social, PDF).

• Explanation of how user-centric and conversion-minded approaches were applied to design solutions.

📝 Enhancement Note: The portfolio is critical for this role, with a specific emphasis on landing pages and conversion. Applicants must be able to articulate their design process and demonstrate how their work translates into tangible business outcomes.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, depending on the contributor's level and pace of contribution.

• Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• This is a freelance, part-time role, so standard employee benefits like health insurance, paid time off, and retirement plans are typically not included.

• Potential for flexible work hours within the project scope.

• Opportunity to work on innovative AI technology projects through the Tendem platform.

• Access to a global network of specialists and professionals. Working Hours:

• Estimated to require around 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload, applying only while the project is active.

• Flexibility is expected within the 10-20 hour weekly range to meet project deadlines.

📝 Enhancement Note: The compensation is variable and project-dependent, capped at $50/hour. As a freelance role, benefits are limited, but the opportunity to work on cutting-edge AI projects and gain experience in a flexible, remote setting is a key draw. The 10-20 hours/week is an estimate, so workload may fluctuate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development, Platform Services)

Company Size: The LinkedIn company data indicates Mindrift has between 51-200 employees. This suggests a growing company with established processes but still retaining some startup agility.

Founded: While the exact founding date isn't provided, the company's focus on AI technology implies a relatively modern operation.

Team Structure:

• As a freelance role, you will likely work independently on specific project tasks, reporting to a project manager or lead within the Tendem project.

• Collaboration will be primarily digital, with cross-functional interaction potentially involving AI developers, project managers, and other specialists.

• The Tendem project structure suggests a team of specialized freelancers assembled for specific technology development initiatives. Methodology:

• Data-driven design decisions, informed by conversion metrics and user-centric principles.

• Agile project management methodologies, allowing for iterative design and feedback loops.

• Emphasis on efficient workflows and clear communication for remote and freelance teams.

• Focus on translating complex AI concepts into accessible and engaging web experiences.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates in the AI technology space, connecting specialists with development projects. The company culture likely values innovation, collaboration, and efficient execution, especially given its model of engaging freelance talent for specialized projects like Tendem.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor specializing in freelance web design. It's ideal for seasoned designers looking to apply their skills to specific projects rather than pursuing a traditional corporate career path.

Reporting Structure: As a freelance Web Designer on the Tendem project, you will likely report to a project manager or a lead designer overseeing the project's visual output. Direct reporting lines might be less formal than in a full-time role, focusing on task completion and project milestones.

Operations Impact: Your work will directly impact the perceived quality, usability, and conversion rates of the Tendem project's web presence. High-quality designs are crucial for attracting users, partners, and investors in the competitive AI technology market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven design, AI-related web design, and advanced Figma techniques.

• Portfolio Expansion: Gain experience working on cutting-edge AI projects, adding significant value to your professional portfolio.

• Networking: Connect with other specialists and professionals within the Mindrift and Tendem project ecosystem.

• Project Variety: Potentially transition to other freelance projects on the Mindrift platform with different scopes and technologies, broadening your experience.

📝 Enhancement Note: Growth in this freelance role is less about hierarchical advancement and more about expanding one's portfolio with high-impact projects, refining specialized skills, and building a network within the tech and AI sectors.

🌐 Work Environment

Office Type: This is a fully remote freelance position. There is no requirement to be in a physical office.

Office Location(s): The role is based in Manchester, England, United Kingdom, but the work is performed remotely from any suitable location.

Workspace Context:

• You will be working independently from your own remote workspace.

• Collaboration and communication will primarily occur through digital channels (e.g., email, project management tools, video conferencing).

• Access to necessary design software (Figma) and reliable internet connectivity is essential.

• The environment requires self-discipline and the ability to manage your own time effectively to meet project deadlines. Work Schedule:

• Flexible within the estimated 10-20 hours per week, with adherence to project deadlines being the primary requirement.

• Occasional synchronous communication may be necessary for project meetings or urgent feedback, requiring availability during standard UK business hours or as agreed upon for specific project needs.

📝 Enhancement Note: The remote and freelance nature of this role offers significant flexibility but demands a high degree of self-management and discipline. Successful candidates will need a well-equipped home office setup and strong communication skills to thrive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios, prioritizing candidates with strong, relevant web design examples.

• Portfolio Deep Dive: A more in-depth review of selected portfolios, focusing on conversion-driven designs, Figma proficiency, and handoff quality.

• Skills Assessment (Potential): A brief design challenge or a discussion about past projects to assess practical skills and problem-solving approaches.

• Cultural/Fit Interview: A discussion to understand your work ethic, communication style, and ability to work independently and meet deadlines. This may involve a project manager or lead from the Tendem project.

Portfolio Review Tips:

• Highlight Relevance: Ensure your portfolio prominently features landing pages, marketing sites, and one-pagers that align with the job description's requirements.

• Showcase Process: Include case studies that detail your design process, from understanding the brief to the final handoff. Explain your rationale behind design decisions, especially regarding conversion optimization.

• Demonstrate Figma Proficiency: Clearly illustrate your skills with Figma, including auto-layout, component creation, and design system implementation.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., improved conversion rates, user engagement).

• Organize for Clarity: Ensure your portfolio is easy to navigate and presents your best work concisely. Provide clear descriptions for each project.

• Link Directly: Make sure the portfolio link on your CV is correct and easily accessible.

Challenge Preparation:

• Be prepared to discuss specific examples from your portfolio where you designed for conversion.

• Practice articulating your design process and how you approach translating briefs into functional web designs.

• Be ready to explain your understanding of developer handoff and how you ensure designs are implementation-ready.

• Familiarize yourself with modern web design trends and conversion optimization best practices.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates should curate their submissions to directly address the requirements for conversion-driven layouts and effective developer handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• No-code Platforms (Webflow, Framer): Familiarity and understanding of how designs are implemented on these platforms are crucial for effective developer handoff.

• Design Systems: Experience in creating or working with design systems to ensure brand consistency and scalability.

Analytics & Reporting:

• While direct analytics tool usage might not be a primary requirement for the designer, understanding how design impacts conversion metrics (e.g., click-through rates, bounce rates) is vital. Familiarity with how web analytics tools (e.g., Google Analytics) measure success is beneficial. CRM & Automation:

• Not directly relevant to the core design responsibilities, but understanding how landing pages integrate with marketing automation or CRM systems can be a plus.

📝 Enhancement Note: Figma proficiency is paramount. The role requires an understanding of the implementation phase, meaning designers need to think about how their work will be built using tools like Webflow or Framer, rather than just delivering static mockups.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Designing with the end-user and their experience at the forefront.

• Conversion Focus: A strong emphasis on achieving measurable business outcomes through design.

• Efficiency & Speed: The ability to deliver high-quality work quickly and effectively, especially in a freelance, project-based context.

• Clarity & Precision: Ensuring designs are clear, well-organized, and free from ambiguity.

• Brand Alignment: Maintaining a consistent and polished brand identity across all digital touchpoints.

Collaboration Style:

• Independent Execution: While collaboration is necessary, the role requires a high degree of self-direction and the ability to work autonomously.

• Clear Communication: Effective use of digital communication channels to provide updates, ask questions, and receive feedback promptly.

• Feedback Integration: Openness to constructive criticism and the ability to iterate on designs based on feedback.

• Proactive Problem-Solving: Identifying potential design challenges or inconsistencies and proposing solutions independently.

📝 Enhancement Note: The culture values independent, results-driven professionals who can communicate effectively in a remote, freelance setting. A proactive and self-sufficient approach is key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Working with Diverse Inputs: Adapting designs from potentially varied sources, including text, rough outlines, and AI-generated drafts, requires flexibility and strong interpretation skills.

• Maintaining Consistency: Ensuring absolute visual consistency across web pages, PDFs, and social media materials for a potentially evolving brand.

• Balancing Aesthetics and Conversion: Creatively designing visually appealing pages that also adhere to strict conversion optimization principles.

• Remote Collaboration: Effectively communicating and collaborating with a remote team without the benefit of in-person interaction.

• Variable Workload: Managing fluctuating project demands within the estimated 10-20 hours per week.

Learning & Development Opportunities:

• Advanced Figma Techniques: Further mastering Figma's capabilities for complex layouts, components, and design systems.

• Conversion Rate Optimization (CRO): Deepening knowledge of CRO strategies and how design directly impacts them.

• AI Project Exposure: Gaining insight into the design challenges specific to AI technology products and platforms.

• Freelance Project Management: Enhancing skills in managing time, client expectations, and project deliverables in a freelance capacity.

📝 Enhancement Note: The primary challenges revolve around the creative interpretation of varied inputs, maintaining design integrity, and thriving in a remote, project-based environment. Growth opportunities are focused on skill refinement and gaining experience in specialized design niches.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief. What are the key elements you focus on?" (Prepare to discuss user journey mapping, CTA placement, visual hierarchy, and copy integration.)

• "How do you ensure visual consistency across different digital assets like web pages, social media graphics, and PDFs?" (Be ready to explain brand guidelines, design systems, and asset management strategies.)

• "Walk me through a project where you had to translate a rough concept or AI-generated draft into a polished, implementation-ready web design. What were the challenges and how did you overcome them?" (Use a case study from your portfolio that demonstrates your problem-solving and interpretation skills.) Company & Culture Questions:

• "What do you know about Mindrift and the Tendem project?" (Research the company website and the Tendem project's mission.)

• "How do you manage your time and prioritize tasks when working remotely on multiple freelance projects?" (Highlight your organizational skills, time management techniques, and communication strategies.)

• "How do you handle feedback on your designs, especially if you disagree with it?" (Emphasize your collaborative approach and focus on project goals over personal preferences.) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-4 of your strongest, most relevant projects that showcase landing page design, conversion focus, and Figma proficiency.

• Tell a Story: For each project, explain the problem, your approach, the design process, key decisions, and the outcome (if quantifiable).

• Highlight Figma Work: Be ready to demonstrate specific Figma features you used, such as auto-layout, component libraries, or prototyping.

• Focus on Handoff: Explain how you prepared assets and specifications for developers or no-code platforms.

• Address Conversion: Clearly articulate how your design choices were driven by conversion goals.

📝 Enhancement Note: Prepare to go deep on your portfolio pieces, demonstrating not just the final output but the strategic thinking, process, and technical execution behind them, with a strong emphasis on conversion and implementation readiness.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the provided link, ensuring your CV includes a direct link to your portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature your best landing page, marketing website, and one-pager designs. Ensure these examples clearly demonstrate your Figma skills, conversion-driven approach, and developer handoff capabilities.

• Resume Optimization: Tailor your resume to highlight your 2+ years of relevant experience, emphasizing skills in UI/web design, Figma, and conversion optimization. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, your approach to conversion optimization, and your experience with Figma and developer handoffs. Be ready to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem project's goals to understand the context of your design work and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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