Freelance Senior Visual Designer

📍 Job Overview

Job Title: Freelance Senior Visual Designer

Company: DataSnipper

Location: Amsterdam, North Holland, Netherlands

Job Type: Full-time (Freelance Contract)

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-23

Experience Level: Senior (5-10 years)

Remote Status: Hybrid (1 day/week in office)

🚀 Role Summary

• Spearhead visual design initiatives to elevate DataSnipper's brand presence across diverse platforms, including digital campaigns, web, social media, and print collateral.

• Develop high-impact visual assets for growth and performance marketing campaigns, focusing on driving engagement and measurable conversion outcomes.

• Craft sophisticated design systems and reusable templates within Figma, ensuring brand consistency and design efficiency.

• Leverage advanced design tools and emerging AI technologies for ideation, content creation, and streamlining the design workflow.

📝 Enhancement Note: While the title is "Senior Visual Designer," the responsibilities and tools suggest a strong overlap with marketing operations, particularly in campaign asset creation and brand consistency management. The emphasis on "growth and performance campaigns" and "driving engagement and conversions" points towards a role that directly supports marketing objectives through visual execution. The freelance nature and defined contract length (6 months) are critical aspects for candidates to consider.

📈 Primary Responsibilities

• Design and produce visually compelling and on-brand assets for digital marketing campaigns, website updates, social media content, and internal communications.

• Conceptualize and create digital advertisements optimized for performance marketing channels, with a focus on user acquisition and conversion rates.

• Develop comprehensive print and digital collateral, including eBooks, brochures, event materials, and large-format visuals, adhering to print production best practices.

• Ensure meticulous brand consistency across all visual touchpoints by maintaining a keen eye for typography, layout, composition, and color theory.

• Collaborate with marketing and product teams to translate strategic objectives into effective visual solutions that resonate with target audiences.

• Utilize Figma for efficient design execution, incorporating design systems, prototyping, and clear design handoffs to development teams.

• Integrate AI-powered tools (e.g., Claude, Gemini) into the design process for enhanced ideation, asset generation, and workflow optimization.

• Create and maintain reusable design assets and templates to foster efficiency and brand uniformity across all creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic application, common in roles supporting GTM functions. The inclusion of "growth and performance campaigns" and "driving engagement and conversions" emphasizes the need for a designer who understands marketing objectives and can translate them into visually effective assets that contribute to business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and application is paramount.

Experience: 5-7 years of professional experience in visual design, with a preference for in-house B2B environments.

Required Skills:

• Expert proficiency in Figma for UI/UX design, prototyping, and design system implementation.

• Advanced skills in Adobe Creative Suite, specifically Illustrator and Photoshop, for creating high-quality, production-ready graphics.

• Proven experience in branding and maintaining brand consistency across multiple channels and formats.

• Strong understanding of typography, layout, composition, and color theory in the context of marketing and brand communication.

• Experience designing for digital campaigns, social media, and web platforms.

• Familiarity with print production standards and best practices for physical collateral.

• A demonstrated affinity for and practical experience with AI-powered design tools for ideation and asset generation. Preferred Skills:

• Experience in B2B SaaS environments, understanding the nuances of marketing to business audiences.

• Ability to create engaging visual assets for performance marketing and growth hacking initiatives.

• Experience with animation or motion graphics for digital assets.

• Knowledge of UX/UI principles beyond visual design, aiding in effective prototyping and handoff.

• Familiarity with content management systems (CMS) for web design integration.

📝 Enhancement Note: The requirement for "in-house experience within a B2B environment" and the specific mention of "growth and performance campaigns" suggest the company is looking for a designer who can quickly adapt to their brand and contribute directly to lead generation and customer acquisition efforts, a key focus for revenue and marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating the end-to-end design process for branding and campaign initiatives.

• Examples of visual assets created for digital campaigns (e.g., ads, social media graphics), highlighting their strategic purpose and impact.

• Showcase of work involving design systems, templates, and reusable assets, emphasizing efficiency and consistency.

• Demonstration of print design projects, including any considerations for production and material specifications.

• Inclusion of projects where AI tools were leveraged, explaining the benefit and outcome. Process Documentation:

• Case studies should clearly outline the problem statement, design process, tools used, and quantifiable results or impact.

• Prototypes in Figma should be well-organized, demonstrating user flows and interactive elements.

• Portfolio should clearly articulate the designer's approach to brand consistency and ensuring visual integrity across diverse media.

📝 Enhancement Note: For a senior role, especially in a fast-paced environment like DataSnipper, the portfolio needs to go beyond aesthetics. It should showcase strategic thinking, process efficiency, and a direct link between design output and business objectives, particularly in marketing and growth areas.

💵 Compensation & Benefits

Salary Range: As this is a freelance, 6-month contract position, compensation will be negotiated based on experience and project scope. For a Senior Visual Designer with 5-7 years of experience in Amsterdam, a competitive hourly rate would typically range from €45 - €70 per hour, or a project-based fee. This estimate is based on industry benchmarks for freelance design professionals in major European tech hubs and considers the hybrid work arrangement.

Benefits: As a freelance contractor, standard employee benefits are not typically provided. However, DataSnipper may offer:

• Opportunity to work with a rapidly growing, well-funded unicorn company.

• Exposure to cutting-edge AI technologies and their application in design.

• Potential for future contract extensions or full-time opportunities based on performance and business needs.

• Flexibility in work schedule with a hybrid model.

• Involvement in high-impact marketing and branding initiatives.

Working Hours: The role requires approximately 3 days per week, totaling around 24 hours per week. A minimum of 1 day per week must be spent at the Amsterdam Noord office. The remaining work can be performed remotely.

📝 Enhancement Note: Given the freelance nature and the location in Amsterdam, a specific salary range is estimated based on typical freelance rates for senior-level design roles in the Netherlands. It's crucial for candidates to negotiate their rate based on their experience, the specific scope of work, and the project duration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise Software / Fintech / Automation (specifically for audit and finance)

Company Size: Unicorn startup, rapidly scaling with a global footprint (over 180 countries). This implies a dynamic, fast-paced environment with significant growth opportunities and potential for broad impact.

Founded: 2017, indicating a relatively young company that has achieved rapid scaling and significant market traction.

Team Structure:

• The visual designer will likely be part of the marketing or brand team, collaborating closely with marketing managers, content creators, and potentially product marketing.

• Reporting structure is expected to be to a Marketing Lead or Head of Marketing, who will oversee campaign strategy and brand execution.

• Cross-functional collaboration is key, with regular interaction with sales enablement, product teams, and potentially HR for internal communications. Methodology:

• Data-driven decision-making is implied by the company's focus on "growth and performance campaigns" and its unicorn status.

• Agile and iterative design processes are likely utilized, given the fast-paced startup environment.

• Emphasis on efficiency and automation, aligning with DataSnipper's core product offering.

Company Website: https://careers.datasnipper.com/

📝 Enhancement Note: DataSnipper's rapid growth and unicorn status suggest a culture that values innovation, speed, and impact. A designer joining this environment should be comfortable with rapid iteration, data-informed design choices, and contributing directly to business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Visual Designer, indicating a high level of autonomy and expertise. It's a specialized role focused on visual execution within the broader marketing and GTM strategy.

Reporting Structure: The designer will report to a marketing lead, likely managing the execution of visual assets for various marketing initiatives. This provides a direct line of sight into how design contributes to campaign success.

Operations Impact: The visual designer's work directly impacts DataSnipper's brand perception, marketing campaign effectiveness, and lead generation efforts. High-quality, on-brand visuals are critical for communicating value and driving conversions in the B2B SaaS space.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in Figma, explore advanced AI design tools, and gain experience in B2B SaaS marketing design.

• Portfolio Expansion: Build a strong portfolio with impactful case studies from a rapidly growing unicorn, showcasing contributions to growth campaigns and brand development.

• Networking: Connect with professionals in a fast-paced tech environment, potentially leading to future freelance or full-time opportunities within DataSnipper or the broader tech ecosystem.

• Potential for Extended Contract: Strong performance could lead to contract extensions or consideration for full-time roles if business needs align.

📝 Enhancement Note: While this is a contract role, the "Senior" designation and the company's growth phase suggest opportunities to contribute significantly and potentially parlay this experience into future roles. The focus on performance marketing visuals is a valuable skill set in today's GTM landscape.

🌐 Work Environment

Office Type: Hybrid work model with at least 1 day per week required at the Amsterdam Noord office. This suggests a modern office space designed for collaboration and focused work.

Office Location(s): Amsterdam Noord, Netherlands. This area is known for its evolving business landscape and accessibility.

Workspace Context:

• The office environment is expected to be collaborative, fostering interaction with marketing and potentially other creative teams.

• Access to necessary design software and potentially company-specific tools and design systems will be provided or expected to be utilized.

• Opportunities for in-person brainstorming, feedback sessions, and team alignment are available on office days.

Work Schedule: Approximately 3 days per week (around 24 hours). This offers a degree of flexibility, allowing for remote work on other days. The schedule should be coordinated with the marketing team to ensure alignment with campaign timelines and project needs.

📝 Enhancement Note: The hybrid model requires self-discipline and strong communication skills to maintain productivity and collaboration. The Amsterdam Noord location suggests working within a potentially dynamic and modern business hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with DataSnipper's brand and B2B environment.

• Portfolio Presentation: A session where the candidate presents their portfolio, highlighting relevant projects, design process, and impact. Expect questions on how their work contributed to business objectives.

• Skills Assessment: Potential for a small design challenge or discussion around specific design scenarios to evaluate practical skills in Figma and Adobe Suite.

• Culture Fit & Logistics: Discussion to assess alignment with DataSnipper's fast-paced, innovative culture and to confirm availability, rate, and contract terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in branding, B2B design, digital campaigns, and print collateral. Prioritize projects with measurable outcomes.

• Tell a Story: For each project, clearly articulate the challenge, your role, your design process, the tools used, and the impact or results achieved (e.g., increased engagement, conversion rates, brand recognition).

• Highlight B2B & Growth: Emphasize any experience with B2B marketing, performance campaigns, or design that directly supported lead generation or sales enablement.

• Showcase Technical Proficiency: Include examples of your work in Figma (e.g., prototypes, design systems) and Adobe Suite, demonstrating your mastery of these tools.

• Explain AI Integration: If AI tools were used, clearly explain how they contributed to the design process and the final outcome.

Challenge Preparation:

• Be prepared to discuss your approach to maintaining brand consistency under pressure.

• Anticipate questions about how you would design assets for a specific campaign type (e.g., a lead generation ad campaign).

• Familiarize yourself with DataSnipper's current branding and marketing materials to understand their aesthetic and messaging.

📝 Enhancement Note: The interview process will likely focus on both creative skill and strategic application. Candidates should be ready to demonstrate how their visual design expertise directly supports DataSnipper's business goals, particularly in marketing and growth initiatives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI/UX design, prototyping, creating design systems, and asset handoff. Proficiency in leveraging design systems and best practices is crucial.

• Adobe Creative Suite:

  • Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Adobe Photoshop: For image editing, manipulation, digital painting, and creating raster-based graphics for web and campaigns.

• AI-Powered Design Tools:

  • Claude: For ideation, content generation, and potentially scriptwriting for visual concepts.
  • Gemini: For similar ideation and content creation purposes, potentially image generation.

Analytics & Reporting: While not directly a design tool, understanding how to design for analytics (e.g., clear CTAs, trackable elements) and interpreting basic campaign performance data will be beneficial.

CRM & Automation: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRMs (e.g., Salesforce) is a plus, as design assets are often deployed through these systems.

Project Management: Tools like Asana, Jira, or Trello may be used for task management and project tracking.

📝 Enhancement Note: Mastery of Figma and Adobe Creative Suite is non-negotiable. The specific mention of AI tools like Claude and Gemini indicates a forward-thinking approach to design, and candidates should be ready to discuss how they integrate these into their workflow for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: DataSnipper's rapid growth suggests a culture that embraces new ideas and moves quickly to implement them.

• Data-Driven: Decisions are informed by data, especially in marketing and growth efforts. Visuals should aim for measurable impact.

• Customer Focus: Understanding and serving the needs of audit and finance professionals is central to the company's mission.

• Collaboration: Working effectively across teams to achieve shared goals is essential in a scaling organization.

• Excellence: A commitment to high quality in product and execution, reflected in brand presentation.

Collaboration Style:

• Expect a dynamic and collaborative environment where feedback is exchanged openly.

• Close partnership with the marketing team is vital to ensure visual assets align with campaign strategies and brand messaging.

• Cross-functional work may involve brief interactions with product, sales enablement, or other departments needing visual support.

📝 Enhancement Note: The company values likely reflect a fast-paced, results-oriented tech environment. A designer who is proactive, adaptable, and can communicate clearly about their work will thrive in this culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: Adapting to quick campaign changes and evolving marketing priorities in a fast-growing company.

• Brand Evolution: Contributing to the visual identity of a unicorn while ensuring consistency across a wide range of assets.

• AI Integration Learning Curve: Effectively leveraging new AI tools to enhance, rather than replace, creative design skills.

• Balancing Creative Vision with Performance Metrics: Designing visually appealing assets that also perform effectively in data-driven marketing campaigns.

Learning & Development Opportunities:

• AI Tool Mastery: Develop practical skills in using AI for creative ideation and asset generation.

• B2B Marketing Design Expertise: Gain hands-on experience with design strategies for lead generation and customer acquisition in the B2B SaaS sector.

• Figma Advanced Techniques: Deepen expertise in design systems, prototyping, and collaborative workflows within Figma.

• High-Impact Portfolio Building: Contribute to a unicorn's visual presence, creating assets that have demonstrable business impact.

📝 Enhancement Note: The challenges presented are common in high-growth tech environments. The opportunities focus on acquiring in-demand skills in AI-assisted design and B2B marketing, which are highly valuable in the current job market.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of digital ads for a new DataSnipper feature launch, focusing on driving demo requests?" (Focus on process, target audience, and conversion-oriented design.)

• "Describe a time you had to maintain brand consistency across multiple, disparate projects. What was your process?" (Highlight organizational skills, understanding of brand guidelines, and systematic approach.)

• "How do you incorporate AI tools into your design workflow