Framer

📍 Job Overview

Job Title: Framer

Company: Michaels Stores

Location: Richmond, Virginia, United States

Job Type: Part time

Category: Retail Operations / Custom Framing Specialist

Date Posted: 2026-07-24

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• Custom Framing Expertise: Develop and execute custom framing solutions, acting as a key point of contact for customers seeking personalized art presentation. This involves understanding design principles and material options to meet client needs.

• Customer Relationship Management: Build strong customer relationships through personalized service, actively engaging with shoppers to understand their creative projects and provide expert recommendations.

• Retail Operations & Merchandising: Maintain a well-organized and visually appealing retail environment, ensuring product availability and adherence to merchandising standards across various departments, including ready-made frames and supporting stock areas.

• Sales & Production Execution: Drive sales by effectively presenting framing options and ensuring the timely and high-quality production of all custom framing orders, directly contributing to store revenue targets.

📝 Enhancement Note: This role, while titled "Framer," encompasses a broad range of retail operations responsibilities beyond just fabrication. The emphasis on customer relationship building, sales, and store maintenance indicates a need for versatile individuals who can contribute to the overall success of the retail location.

📈 Primary Responsibilities

• Customer Consultation & Design:

  • Actively engage customers to understand their framing needs and aesthetic preferences.
  • Utilize design consultation skills to propose suitable framing solutions, including matting, framing materials, and glass types.
  • Employ the "Elevated ABC Deliver" methodology to foster customer loyalty and drive sales through personalized interactions.

• Custom Framing Production:

  • Accurately measure artwork and select appropriate materials for custom framing projects.
  • Operate specialized framing equipment, including glass cutters and potentially heat presses, to produce high-quality, durable frames.
  • Ensure all framing orders are completed to exacting standards and delivered on time.

• Retail Floor Operations:

  • Maintain the visual presentation and stock levels of the ready-made frame department and other assigned areas.
  • Execute directed replenishment and "Store In, Store Out" (SISO) processes to ensure product availability.
  • Provide exceptional customer service by assisting shoppers in locating products and offering solutions.

• Sales & Transaction Management:

  • Operate the cash register accurately and adhere to all cash handling procedures and standards.
  • Support Omni-channel processes, such as buy online, pick up in-store, or ship-from-store initiatives.
  • Participate in truck unloading and stocking activities, ensuring adherence to company standards and efficient inventory management.

• Store Maintenance & Safety:

  • Uphold Standard Operating Procedures (SOPs) and company programs to ensure compliance and operational excellence.

  • Contribute to shrink reduction and safety initiatives, maintaining a secure and hazard-free work environment.

  • Ensure a safe, clean, and clutter-free store environment for both customers and team members.

📝 Enhancement Note: The responsibilities highlight a blend of specialized framing skills and general retail execution. The emphasis on "Elevated ABC Deliver" suggests a structured approach to customer engagement and sales, which candidates should be prepared to discuss in terms of practical application.

🎓 Skills & Qualifications

Education:

• High School Diploma or equivalent preferred. Specific formal education in art or design is not typically required, but a strong appreciation for aesthetics and creative application is beneficial. Experience:

• 0-2 years of experience in a customer-facing retail environment.

• Experience in custom framing or a related art/craft field is advantageous.

• Demonstrated experience in sales or a role involving product/service consultation is highly preferred. Required Skills:

• Basic Computer Skills: Proficiency in using point-of-sale (POS) systems, basic data entry, and potentially internal communication platforms.

• Measuring Skills: Accurate and precise measurement capabilities are critical for custom framing.

• Framing Equipment Operation: Ability to safely and effectively operate framing machinery and associated tools, including glass cutters.

• Customer Service Excellence: Proven ability to engage customers, understand their needs, and provide solutions in a friendly and helpful manner.

• Cash Handling Proficiency: Experience with cash registers, managing transactions, and adhering to strict cash handling protocols.

Preferred Skills:

• Retail Sales Experience: Proven track record of meeting or exceeding sales targets.

• Custom Framing Knowledge: Familiarity with different framing materials, matting techniques, and design principles.

• Merchandising Skills: Ability to maintain appealing product displays and ensure inventory accuracy.

• Problem-Solving: Aptitude for identifying customer needs and offering creative solutions.

• Team Collaboration: Ability to work effectively with other team members and contribute to a positive store environment.

📝 Enhancement Note: The "0-2" experience level suggests that core competencies like customer service, basic measuring, and a willingness to learn framing equipment operation are prioritized over extensive prior experience. Candidates with a creative aptitude and a strong work ethic will likely be successful.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Custom Framing Case Studies: Showcase 2-3 examples of custom framing projects. For each, include:

  • Client Need: Brief description of the artwork and customer's desired outcome.
  • Solution Provided: Details on materials used (frame type, matting, glass, mounting) and design choices.
  • Outcome: How the final product met or exceeded customer expectations.
  • Metrics (if applicable): Any quantifiable impact, such as customer satisfaction scores or repeat business.

• Sales Interaction Examples: Document scenarios where you successfully identified a customer's need and provided a solution that led to a purchase, particularly in a consultative sales context.

• Process Optimization Ideas: Briefly outline a process you observed in a previous role (retail or otherwise) that could be improved for efficiency or customer experience, and suggest a potential solution. This demonstrates analytical thinking relevant to operations.

Process Documentation:

• Workflow Mapping (Conceptual): Be prepared to describe or sketch a simplified workflow for a custom framing order, from initial customer consultation to order completion and pickup.

• Customer Service Protocols: Highlight your understanding of structured customer service approaches, such as the "Elevated ABC Deliver" mentioned, and how you would apply them.

• Inventory Management Practices: Describe your experience or understanding of maintaining stock levels, replenishing merchandise, and conducting basic inventory counts.

📝 Enhancement Note: While a formal portfolio might not be strictly required for this entry-level role, candidates are strongly advised to prepare examples of their work and approach to customer service and sales. Demonstrating an understanding of process and a results-oriented mindset will differentiate candidates.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $13.00 - $15.30 per hour.

• Explanation: This estimate is based on the provided range and typical retail associate compensation in the Richmond, Virginia area for entry-level positions requiring specialized skills like custom framing. Factors influencing placement within this range include prior relevant experience, demonstrated skills, and the specific demands of the role.

Benefits:

• Health & Wellness:

  • Medical, Dental, and Vision Coverage
  • Telemedicine Services
  • Employee Assistance Program (EAP)
  • Flexible Spending Accounts (FSAs)

• Financial & Retirement:

  • 401(k) with Employer Match
  • Commuter Benefits

• Professional Development:

  • Tuition Assistance
  • Adoption Assistance

• Perks:

  • Employee Discounts on Michaels products

  • Access to Partner Discount Programs

  • Potential for overtime compensation in accordance with state and local laws. Working Hours:

• This is a part-time position.

• Work hours include nights, weekends, and early mornings. Flexibility in scheduling is often required to meet store operational needs.

📝 Enhancement Note: The provided salary range is for a part-time role. Benefits listed are comprehensive for retail, and candidates should verify eligibility requirements for each specific benefit. The inclusion of "overtime compensation" indicates that while part-time, hours beyond standard weekly limits may be compensated at a higher rate, subject to local laws.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts Retail / Specialty Framing

Company Size: Large (Over 10,000 employees)

Founded: 1973

Company Description: Michaels Stores is North America's largest specialty retailer of arts and crafts, providing a wide range of products for creative projects and celebrations. They also operate Artistree, a custom framing manufacturer.

Team Structure:

• Store-Level Operations: This role is part of a store-level team, likely including a Store Manager, Assistant Store Manager, and fellow Team Members (Sales Associates, Framers, etc.).

• Reporting Structure: Directly reports to store management (e.g., Framing Department Manager or Store Manager).

• Cross-Functional Collaboration: Works closely with other store associates to ensure smooth operations, assist customers across departments, and support Omni-channel fulfillment. Collaboration is key for maintaining a cohesive customer experience.

Methodology:

• Customer-Centric Approach: Emphasis on building relationships and delivering value through personalized service and solutions, as exemplified by "Elevated ABC Deliver."

• Process Adherence: Strict adherence to Standard Operating Procedures (SOPs) for compliance, quality, and efficiency.

• Data-Driven Insights (Store Level): While not deeply analytical, the role contributes to store performance through sales, production, and inventory metrics. Understanding these metrics is important for operational awareness.

Company Website: https://www.michaels.com/

📝 Enhancement Note: Michaels operates as a large, established retail entity. The culture likely balances a focus on creativity and customer engagement with structured operational processes. The size of the company means ample resources and established training programs are likely available.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level / Specialist

This role is foundational within the retail operations structure. It provides hands-on experience in a specialized area (framing) combined with essential customer service and sales skills. It's an excellent starting point for individuals interested in retail, design, or operations.

Reporting Structure:

• Typically reports to a department supervisor or store manager.

• Works collaboratively with other store team members, fostering a team-oriented environment. Operations Impact:

• Direct Revenue Contribution: Through custom framing sales and general store sales.

• Customer Loyalty: By providing exceptional service and high-quality custom framing solutions, contributing to repeat business and positive word-of-mouth.

• Store Presentation: Maintaining the visual appeal and stock levels of the framing department and other assigned areas directly impacts the shopping experience and sales potential.

• Operational Efficiency: Efficient production of framing orders and participation in general store tasks contribute to the overall smooth functioning of the retail location.

Growth Opportunities:

• Specialization: Develop advanced custom framing techniques, potentially becoming a lead framer or design consultant.

• Retail Management Track: Progress into roles like Assistant Store Manager, Store Manager, or specialized roles within operations management.

• Cross-Departmental Skills: Gain experience in other retail areas, leading to broader operational knowledge.

• Company-Wide Opportunities: With experience and demonstrated performance, opportunities may arise at corporate or within other divisions of The Michaels Companies.

📝 Enhancement Note: The growth path from Framer is clearly laid out within the retail operational hierarchy. Candidates should view this role as a stepping stone, highlighting their ambition for learning and advancement during the interview process.

🌐 Work Environment

Office Type: Retail Store Environment

Office Location(s): Richmond Short Pump, VA (12296 W Broad St)

Workspace Context:

• Customer-Facing Areas: Primarily working on the retail sales floor and within the custom framing department, interacting directly with customers.

• Production Area: The frame shop contains specialized equipment like glass cutters and heat presses, requiring a focus on safety and precision.

• Stock Rooms: Some stock rooms may not be climate-controlled, requiring adaptability.

• Team Collaboration: Opportunities for frequent interaction with fellow team members and management, fostering a collaborative and supportive atmosphere.

• Technology: Access to POS systems and potentially other store management software.

Work Schedule:

• Part-time.

• Requires flexibility to work nights, weekends, and early mornings to cover store operating hours.

• The role involves standing for extended periods and physical activity.

📝 Enhancement Note: The work environment is dynamic and requires adaptability. Candidates comfortable with a fast-paced retail setting, direct customer interaction, and physical demands will find this environment suitable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief phone or online assessment to gauge basic qualifications and interest.

• In-Person Interview: This will involve meeting with store management. Expect questions focused on:

  • Customer Service Philosophy: How you handle difficult customers, build rapport, and go the extra mile.
  • Sales Approach: How you identify needs, present solutions, and close sales, especially for custom products.
  • Problem-Solving: Scenarios involving operational challenges, customer issues, or production delays.
  • Skills Demonstration: Potentially a brief practical assessment of measuring or basic tool handling if applicable.
  • Fit with Company Values: How your approach aligns with Michaels' mission and values.

• Portfolio Discussion (Informal): While not a formal presentation, be ready to discuss examples of your work (framing projects, sales successes) and how you approach problem-solving.

Portfolio Review Tips:

• Prepare Concrete Examples: Have 2-3 specific examples of framing projects you've completed, highlighting your role, the materials used, and the customer's satisfaction.

• Quantify Achievements: If possible, mention any sales achievements, efficiency improvements, or positive customer feedback received.

• Showcase Process Understanding: Be ready to walk through your typical process for handling a custom framing order from start to finish.

• Highlight Retail Acumen: Demonstrate an understanding of merchandising, inventory, and the overall customer experience in a retail setting.

• Tailor to Michaels: Research Michaels' framing offerings and customer base to tailor your examples and discussions.

Challenge Preparation:

• Customer Scenario: Be ready to role-play a customer interaction involving a complex framing request or a customer complaint.

• Operational Problem: Discuss how you would address a common retail issue, such as low stock of a popular item or a machine malfunction in the frame shop.

• Sales Pitch: Prepare a brief pitch for a premium framing solution, emphasizing value and benefits.

📝 Enhancement Note: The interview process will likely assess both technical framing aptitude and core retail competencies. Candidates should focus on demonstrating a customer-centric mindset, sales drive, and a proactive approach to problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Custom Framing Equipment:

  • Glass Cutter: Essential for precisely cutting glass or acrylic to size.
  • Mat Cutter: For custom-cut mats to fit artwork.
  • Frame Assembly Tools: Saws, joiners, fasteners (e.g., V-nails, staples) for constructing frames.
  • Heat Press: Used for applying adhesives, mounting, or laminating.
  • Measuring Tools: Tape measures, rulers, calipers for accurate dimensions.

• Point-of-Sale (POS) System: For processing transactions, customer orders, and managing sales data.

• Computer & Basic Software: For order entry, internal communications, and potentially design software (though likely not required for this role).

Analytics & Reporting:

• Store Sales Data: Understanding basic sales figures for framing and overall store performance.

• Inventory Management Systems: For tracking stock levels of frames, mats, and supplies.

CRM & Automation:

• Customer Order System: Software used to track custom framing orders, customer details, and production status.

• Omni-channel Fulfillment Tools: Systems supporting online order processing for in-store pickup or shipping.

📝 Enhancement Note: Proficiency with specific framing tools is a direct requirement. Familiarity with POS systems and basic computer operations is assumed. The company likely utilizes proprietary systems for order management and inventory.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing customer needs and satisfaction through excellent service and creative solutions.

• Creativity & Passion: Embracing the joy of making and celebrating, fostering an environment where creativity is valued.

• Teamwork & Respect: Collaborating effectively with colleagues, treating everyone with acceptance and respect, even in challenging situations.

• Integrity & Accountability: Adhering to company policies, SOPs, and ethical standards, taking ownership of responsibilities.

• Efficiency & Quality: Striving for high-quality production and efficient operations to meet customer expectations and business goals.

Collaboration Style:

• Customer-Centric Collaboration: Working together to ensure a seamless customer experience, from initial consultation to final purchase and support.

• Process-Oriented Teamwork: Following established SOPs and contributing to a well-organized store environment.

• Shared Responsibility: Participating in all aspects of store operations, including stocking, merchandising, and customer service, as needed.

• Open Communication: Encouraging feedback and open dialogue to improve processes and team performance.

📝 Enhancement Note: Michaels emphasizes a culture that blends creativity with operational discipline. Candidates should demonstrate an ability to work harmoniously within a team, a genuine passion for arts and crafts, and a commitment to delivering excellent customer service.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Customization and Efficiency: Meeting individual customer creative needs while maintaining production speed and quality standards in a retail setting.

• Managing Diverse Customer Expectations: Handling a wide range of customer requests, from simple framing needs to complex artistic projects, and ensuring satisfaction.

• Physical Demands: The role requires prolonged standing, lifting, and working with specialized equipment, which can be physically demanding.

• Keeping Pace with Trends: Staying updated on framing styles, materials, and art presentation trends to better serve customers.

Learning & Development Opportunities:

• Advanced Framing Techniques: Opportunities to refine skills in complex matting, shadow box framing, and specialized mounting.

• Sales & Design Training: Formal training on consultative selling techniques and design principles to enhance customer interactions and sales performance.

• Cross-Training: Potential to learn about other departments within the store, broadening operational knowledge.

• Leadership Development: For high performers, pathways to supervisory or management roles within Michaels Stores.

📝 Enhancement Note: The challenges presented are typical for a specialized retail role. The growth opportunities are substantial for individuals willing to learn and take on more responsibility within the retail operational framework.

💡 Interview Preparation

Strategy Questions:

• Customer Service: "Describe a time you went above and beyond to help a customer. How did you ensure their satisfaction?" (Focus on empathy, problem-solving, and exceeding expectations.)

• Sales: "How would you approach selling a premium framing solution to a customer who initially seemed hesitant about the price?" (Highlight value proposition, customization benefits, and long-term investment.)

• Problem-Solving/Operations: "Imagine a customer needs a frame for an unusually sized piece of art. What steps would you take to find a solution?" (Showcase resourcefulness, consultation skills, and knowledge of available options.)

• Teamwork: "Tell me about a time you had to work with a difficult colleague. How did you handle it?" (Emphasize communication, respect, and conflict resolution.)

Company & Culture Questions:

• "What interests you about working at Michaels, specifically in the framing department?" (Connect your passion for art/crafts and customer service to Michaels' mission.)

• "How do you stay updated on art trends and framing styles?" (Demonstrate a proactive approach to learning and industry awareness.)

• "How do you contribute to a positive team environment?" (Highlight collaboration, support, and a willingness to help others.) Portfolio Presentation Strategy:

• Be Ready to Discuss Your Work: Have 2-3 specific framing projects in mind. For each, be prepared to explain:

  • The customer's initial request and any challenges.
  • The materials and techniques you used and why.
  • The final outcome and customer feedback.

• Showcase Your Process: Briefly explain your step-by-step approach to handling a custom framing order, from initial consultation to final product.

• Highlight Sales Impact: If applicable, mention how your framing recommendations or sales efforts contributed to store revenue or customer loyalty.

📝 Enhancement Note: Interviewers will be assessing your customer service skills, sales aptitude, problem-solving abilities, and cultural fit. Prepare specific examples from your experience, and be ready to articulate your thought process and operational approach.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Michaels Stores careers portal at [Michaels Stores careers portal URL].

• Curate Your Resume: Tailor your resume to highlight relevant experience in customer service, sales, measuring, and any framing or artistic skills. Use keywords from the job description such as "custom framing," "customer service," "sales," and "measuring skills."

• Prepare Your "Portfolio": Mentally (or visually, if you have examples) prepare to discuss 2-3 custom framing projects you've worked on, focusing on the customer need, your solution, and the successful outcome.

• Research Michaels: Familiarize yourself with Michaels' product offerings, especially their framing services, and understand their company mission and values regarding creativity and customer engagement.

• Practice Interview Responses: Rehearse answers to common interview questions, focusing on behavioral examples that demonstrate your customer service, sales, and problem-solving skills. Be ready to discuss your approach to custom framing projects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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