Founding Marketing Designer

📍 Job Overview

Job Title: Founding Marketing Designer

Company: Swoop

Location: Lagos, Nigeria

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-03

Experience Level: Mid-Level (2-5 Years)

Remote Status: Hybrid (2 days onsite required)

🚀 Role Summary

• Drive the foundational brand strategy and visual identity development for Swoop, a burgeoning African super-app focused on food delivery.

• Translate customer insights and business objectives into compelling creative strategies and execution across multiple channels.

• Own the end-to-end creative process, from initial concept and strategic brief to hands-on design and production of graphic, motion, and video assets.

• Establish and maintain a high standard of brand craft and consistency across all customer touchpoints, laying the groundwork for future design initiatives.

• Collaborate closely with founders and the broader team to define Swoop's brand positioning and creative point of view in a fast-paced, growth-oriented environment.

📝 Enhancement Note: This role is positioned as a "Founding" role, implying significant strategic input and ownership from the outset. The emphasis on "starting before the brief exists" and shaping brand identity from the ground up suggests a need for a candidate who can proactively define problems and solutions, rather than just execute on existing directives. This is crucial for operations professionals to understand as it signifies a high degree of autonomy and responsibility.

📈 Primary Responsibilities

• Develop and articulate Swoop's core brand positioning, narrative, and creative point of view, ensuring alignment with business goals and target audience understanding.

• Translate complex customer insights and business objectives into clear, actionable creative strategies that inform campaign development and brand execution.

• Define and set the creative direction for all marketing initiatives, including digital campaigns, product launches, social media content, paid advertising, and strategic partnerships.

• Craft robust creative briefs that clearly define audience, message, objectives, and desired outcomes, ensuring alignment across all creative outputs.

• Build, evolve, and document Swoop's comprehensive visual identity system, including logos, color palettes, typography, and brand guidelines, to ensure consistency.

• Execute hands-on graphic design for a variety of marketing collateral, digital assets, and campaign materials, maintaining a high standard of aesthetic quality.

• Create engaging motion graphics and motion-led videos for social media, advertising, and brand storytelling, utilizing animation and dynamic visual elements.

• Plan, film, edit, and manage video production projects from concept to final post-production, ensuring high-quality output and adherence to brand standards.

• Develop and maintain reusable design systems, templates, and assets to empower the broader team, accelerate workflows, and ensure brand consistency at scale.

• Collaborate cross-functionally with founders, marketing, product, and engineering teams to conceptualize and deliver impactful creative solutions.

• Uphold and champion a consistently high standard of craft, attention to detail, and brand integrity across all customer-facing designs and communications.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on creative execution. For an operations-focused candidate, understanding how these creative outputs directly impact customer acquisition, retention, and brand perception is key. The emphasis on "reusable design systems and templates" points to a need for efficiency and scalability in creative operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in Design, Marketing, Communications, or a related field is implied by the role's nature. Candidates with relevant certifications or demonstrable equivalent experience will be considered.

Experience: 2-5 years of progressive experience in marketing design, brand development, or a related creative role, with a proven track record of strategic thinking and hands-on execution.

Required Skills:

• Strategic Brand Thinking: Demonstrated ability to develop and articulate brand positioning, identity, and creative points of view, working upstream of execution.

• Graphic Design Proficiency: Strong command of graphic design principles, including typography, composition, color theory, and layout for both print and digital media.

• Motion Design Expertise: Skill in creating dynamic motion graphics and animations for marketing campaigns, social media, and video content.

• Videography & Video Editing: Proficiency in planning, shooting, editing, and post-producing video content, including motion-led video production.

• Creative Direction: Ability to set and guide the visual direction for campaigns and brand initiatives, ensuring cohesive and impactful communication.

• Portfolio Case Studies: Proven ability to present portfolio case studies that clearly articulate the problem, strategic thinking, creative choices, and project outcomes.

• Design Systems Development: Experience in creating and implementing design systems, templates, and style guides to ensure brand consistency and operational efficiency.

• Cross-functional Collaboration: Excellent communication and interpersonal skills to effectively partner with founders, marketing, and other teams.

• Agile Environment Adaptability: Comfort and proven success in fast-moving, dynamic environments with substantial creative ownership.

• Onsite Presence: Willingness and ability to work onsite in Lagos for at least two days per week.

Preferred Skills:

• Experience in the African tech or startup ecosystem, particularly in food delivery or super-app sectors.

• Familiarity with user experience (UX) principles as they apply to visual communication.

• Experience with A/B testing creative assets to optimize performance.

• Basic understanding of marketing analytics to inform creative strategy.

• Proficiency in storytelling through various media formats.

📝 Enhancement Note: The emphasis on "strategic thinking" and the ability to "work upstream of execution" is critical. For operations professionals, this translates to understanding the 'why' behind creative requests and contributing to the strategic planning that guides marketing efforts. The "Portfolio case studies" requirement is a direct link to operations' need for demonstrable results and clear articulation of process and impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 in-depth case studies detailing the problem, your strategic approach, creative rationale, execution process, and measurable outcomes. This should demonstrate your ability to translate business needs into creative solutions.

• Visual Identity System Example: Include a section or case study that illustrates the development and application of a brand identity system, showcasing your understanding of brand architecture, guidelines, and reusability.

• Motion & Video Demonstration: Provide clear examples of motion graphics and video projects, highlighting your skills in animation, editing, post-production, and storytelling