Figma Designer

📍 Job Overview

Job Title: Figma Designer (Website & LMS UX/UI Designer)

Company: Performacentric

Location: Chicago, Illinois, United States

Job Type: Full-Time

Category: UX/UI Design Operations

Date Posted: 2026-06-10

Experience Level: Mid-Senior Level (3+ years)

Remote Status: Remote OK (with primary location in Chicago, Illinois)

🚀 Role Summary

• This role is a critical component of the Go-To-Market (GTM) and product development operations, focusing on enhancing user interfaces and user experiences across digital platforms.

• The Figma Designer will be responsible for the end-to-end design process for Performacentric's corporate website and a multi-tenant SaaS Learning Management System (LMS).

• Key activities include creating high-fidelity mockups, developing interactive prototypes, and establishing robust design systems to ensure consistency and scalability.

• This position requires close collaboration with leadership, marketing, product, and development teams to translate business requirements into intuitive, conversion-focused digital products.

📝 Enhancement Note: While the job title is "Figma Designer," the responsibilities clearly place this role within the broader GTM and product operations, specifically focusing on the user experience and interface design aspects that directly influence customer acquisition, retention, and product adoption. The emphasis on conversion optimization and SaaS platform design highlights its operational impact.

📈 Primary Responsibilities

• Website Design & Optimization: Design high-fidelity mockups for the corporate website, including landing pages, product pages, resource centers, blogs, and conversion funnels, with a focus on improving user experience and conversion rates.

• Responsive Web Design: Create adaptable designs for desktop, tablet, and mobile interfaces, ensuring a seamless user experience across all devices.

• LMS Platform UX/UI: Develop intuitive user experiences for a multi-tenant SaaS Learning Management System, encompassing student dashboards, course players, assessments, administrative portals, and content management interfaces.

• Design System Development: Build and maintain a scalable Figma design system, including reusable components, UI libraries, and establishing standards for typography, spacing, color, and accessibility.

• Interactive Prototyping & Handoff: Produce interactive prototypes for stakeholder reviews and create developer-ready specifications and documentation for seamless design handoff.

• Cross-Functional Collaboration: Partner effectively with developers to maintain design fidelity, collaborate with marketing on conversion initiatives, and participate in product discovery and requirements discussions.

• User-Centered Design: Apply UX research and user-centered design methodologies to inform design decisions and incorporate user feedback for iterative improvements.

📝 Enhancement Note: The responsibilities are structured to reflect a typical product design lifecycle within an operations context. The emphasis on website conversion, LMS user journeys, and design system scalability points to a role focused on driving measurable business outcomes through design excellence and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, user experience, and digital product development is expected, often gained through a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional experience in UX/UI design, Product Design, or a closely related field, with a proven track record in designing websites and SaaS applications.

Required Skills:

• Expert-level proficiency in Figma: Including mastery of Auto Layout, Components & Variants, and building/maintaining Design Systems.

• High-Fidelity Mockup Creation: Ability to translate concepts into detailed visual designs.

• Interactive Prototyping: Experience creating dynamic prototypes to demonstrate user flows and interactions.

• Responsive Design Principles: Deep understanding of designing for various screen sizes and devices.

• User-Centered Design Methodologies: Application of UX research, user flows, and wireframing to create user-centric solutions.

• Visual Design Acumen: Strong aesthetic sense with meticulous attention to detail in typography, color, and layout.

• Business Requirement Translation: Ability to effectively convert business needs into intuitive and functional user experiences.

• Communication Skills: Excellent written and verbal communication for presenting designs and collaborating with diverse teams.

Preferred Skills:

• Learning Management System (LMS) Design: Experience designing user interfaces and workflows for educational platforms.

• Multi-tenant SaaS Platform Design: Proven ability to design for complex, scalable SaaS applications serving multiple client types.

• Front-end Development Concepts: Familiarity with HTML, CSS, and modern front-end frameworks (e.g., Tailwind CSS concepts) to facilitate better developer collaboration.

• Dashboard & Data Visualization Design: Experience creating insightful dashboards and presenting data effectively.

• Accessibility Standards (WCAG): Knowledge of and experience implementing web accessibility guidelines.

• Conversion Rate Optimization (CRO): Understanding of CRO principles and how design impacts conversion funnels.

• AI-Powered Application Design: Experience working with or designing for AI-driven interfaces or features.

• Design Handoff Workflows: Proficiency with tools and processes for efficient design-to-development handoff.

📝 Enhancement Note: The required skills are heavily weighted towards Figma proficiency and core UX/UI competencies. The preferred skills indicate areas where candidates can differentiate themselves, particularly in specialized SaaS and LMS design, which are critical for Performacentric's product roadmap and operational success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Figma Expertise: Showcase projects where Figma was used extensively, highlighting mastery of its advanced features like Auto Layout, Components & Variants, and collaborative workflows.

• Website Design Case Studies: Include detailed case studies of website redesigns or new website builds, emphasizing the problem statement, design process, user flows, high-fidelity mockups, and measurable outcomes (e.g., conversion rate improvements).

• SaaS Application Design Examples: Present examples of user interfaces for SaaS products, focusing on logical information architecture, intuitive navigation, and efficient task completion for end-users and administrators.

• LMS Design Projects (Preferred): If available, include projects specifically related to Learning Management Systems, demonstrating understanding of educational workflows, student/instructor portals, and content delivery mechanisms.

• Design System Documentation: Provide examples of design systems created, showcasing component libraries, style guides, and their implementation for maintaining consistency and scalability.

Process Documentation:

• User Journey Mapping: Illustrate how user journeys were mapped and how these maps informed the design of key features or workflows.

• Wireframing and Prototyping Flows: Present examples of wireframes and interactive prototypes, demonstrating the progression from low-fidelity concepts to high-fidelity, testable designs.

• Developer Handoff Artifacts: Include examples of how design specifications, style guides, and assets were prepared and handed over to development teams, ensuring clarity and implementation accuracy.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it serves as the primary evidence of design capability and process. The emphasis on Figma, design systems, and conversion optimization within the portfolio requirements directly aligns with the operational goals of creating efficient, scalable, and effective digital products.

💵 Compensation & Benefits

Salary Range: For a mid-senior level Figma Designer with 3+ years of experience in Chicago, Illinois, the estimated annual salary range is typically between $85,000 and $115,000 USD. This range can vary based on the depth of specialized experience (e.g., LMS design), the candidate's negotiation skills, and the specific benefits package offered.

Benefits:

• Flexible Remote Work Environment: Enjoy the autonomy and work-life balance of a fully remote position.

• Cutting-Edge AI Product Exposure: Opportunity to work on innovative AI software and platforms.

• Impactful Design Role: Directly influence business outcomes and product strategy through your design contributions.

• Shaping a Next-Generation Platform: Play a key role in developing a new SaaS learning platform.

• Competitive Compensation Package: Commensurate with experience and employment type (full-time, part-time, or contract).

• Professional Development: Potential opportunities for learning and growth within a fast-paced tech environment.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility offered due to the remote work arrangement. The focus will be on deliverables and impact rather than strict adherence to office hours.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for UX/UI Designers with 3+ years of experience in a major metropolitan area like Chicago, considering the company's focus on AI and SaaS. The benefits highlight aspects appealing to design professionals seeking impactful and flexible roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Software, Business Automation, Learning Management Systems (LMS). Performacentric operates at the intersection of artificial intelligence and business process optimization, aiming to enhance efficiency and profitability for small to mid-market organizations.

Company Size: The exact size is not specified, but the company description suggests a growing entity focused on developing a "next-generation digital experience." This implies a dynamic environment, likely with a lean and agile operational structure.

Founded: The founding date is not specified, but the company's focus on AI and building new digital experiences suggests it is a relatively modern or forward-thinking organization.

Team Structure:

• Cross-Functional Teams: The designer will work closely with leadership, marketing, product management, and development teams, indicating a collaborative, project-oriented structure.

• Agile Development: The nature of software development, especially for SaaS products, suggests an agile or iterative development process where design plays a crucial, integrated role.

• GTM Alignment: The emphasis on website conversion and product adoption means the design function is tightly aligned with Go-To-Market (GTM) strategies.

Methodology:

• AI-Driven Solutions: The company leverages AI for business automation and performance improvement, suggesting a data-driven and technologically advanced approach to product development.

• User-Centric Product Development: The role's focus on UX/UI and conversion optimization indicates a commitment to understanding and serving user needs to drive business results.

• Iterative Design & Development: The need for continuous improvement and adaptation in software implies an iterative process for design, development, and deployment.

Company Website: https://performacentric.com

📝 Enhancement Note: The company culture is likely to be innovative and fast-paced, driven by AI technology and a focus on delivering tangible business value. The designer's role is central to translating this technological vision into user-friendly and effective digital experiences, requiring strong collaboration and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-senior level, requiring a solid foundation of 3+ years of experience. It offers significant autonomy and ownership over key design aspects of the company's digital presence. The designer is expected to be a key contributor, not just an executor, influencing the direction of user experience.

Reporting Structure: The designer will likely report to a Head of Product, a Lead Designer, or a senior member of the leadership team, collaborating closely with Product Managers and Engineering leads. The cross-functional nature of the role means interaction across various departments.

Operations Impact: The design operations impact is direct and significant:

• Website Conversion: Design choices directly influence lead generation, user acquisition, and conversion rates, impacting marketing ROI and sales pipeline.

• User Adoption & Retention: The intuitiveness and usability of the LMS and AI applications directly affect customer satisfaction, engagement, and retention rates, crucial for SaaS recurring revenue.

• Brand Perception: High-quality, consistent design reinforces brand credibility and professionalism in the competitive AI software market.

• Development Efficiency: A well-defined design system and clear developer handoffs streamline the development process, reducing iteration time and costs.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead UX/UI Designer or Design Manager role as the company scales.

• Specialization: Deepen expertise in specific areas like AI UX, LMS design, or conversion optimization.

• Product Strategy Influence: Contribute more significantly to product strategy, user research, and roadmap planning.

• Mentorship: Opportunity to mentor junior designers as the team expands.

• Broader GTM Involvement: Gain exposure to broader GTM strategies and how design supports sales enablement and customer success.

📝 Enhancement Note: This role offers substantial impact and growth potential within a growing AI company. The opportunity to shape core digital assets from the ground up provides a unique platform for career advancement and skill diversification within the operations and GTM landscape.

🌐 Work Environment

Office Type: The company offers a remote-first work environment. This means that while a primary location (Chicago, Illinois) is mentioned, the work is performed remotely, offering flexibility and autonomy.

Office Location(s): While the job is remote, the mention of Chicago, Illinois, might indicate a core operational hub or a preferred location for potential future team meetups or for candidates who prefer to be based in that region.

Workspace Context:

• Remote Collaboration: The environment relies heavily on digital collaboration tools (e.g., Figma, Slack, project management software) for communication and teamwork.

• Autonomy and Self-Management: Remote work requires a high degree of self-discipline, time management, and proactive communication from team members.

• Access to Tools: Employees will have access to Figma and potentially other design and communication software necessary for their role.

• Virtual Team Interaction: Opportunities for interaction will be through virtual meetings, design critiques, and team syncs.

Work Schedule: Standard full-time work is expected, approximately 40 hours per week. The remote nature allows for some flexibility in structuring the workday, provided that collaboration with team members across different time zones (though primarily within the US) and meeting attendance requirements are met.

📝 Enhancement Note: The remote work arrangement is a significant aspect of the work environment, requiring individuals who are self-motivated and adept at virtual collaboration. The Chicago location might be relevant for tax purposes or potential future in-person gatherings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and relevance of past work.

• Design Challenge/Exercise: A practical exercise, potentially involving a small design task related to the website or LMS, to evaluate Figma skills, problem-solving approach, and design thinking.

• Portfolio Review & Discussion: In-depth walkthrough of the candidate's portfolio with design/product leads, focusing on design rationale, process, problem-solving, and collaboration experience.

• Cross-Functional Interviews: Interviews with marketing, product, or development team members to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Meeting with senior leadership to discuss cultural fit, long-term vision, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your Figma expertise, SaaS/website design experience, and any relevant LMS or AI product design work.

• Tell a Story: For each project, clearly articulate the problem, your role and process, design decisions, challenges faced, and the impact/outcome. Use visuals effectively to guide the viewer.

• Highlight Figma Proficiency: Explicitly mention and demonstrate your use of Figma's advanced features (Auto Layout, Components, Variants, Prototyping).

• Showcase Process: Include wireframes, user flows, and research insights to demonstrate a user-centered approach.

• Quantify Impact: Whenever possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores).

• Prepare for Handoff Discussion: Be ready to discuss how you prepare designs for developers and ensure implementation fidelity.

Challenge Preparation:

• Understand the Scope: If a design challenge is provided, ensure you fully understand the brief, target audience, and objectives.

• Focus on Process: Even if time is limited, demonstrate your thought process, decision-making, and how you would approach the problem.

• Leverage Figma: Use Figma's capabilities to create a compelling and well-structured solution within the given timeframe.

• Communicate Rationale: Be prepared to explain your design choices clearly and concisely.

📝 Enhancement Note: The interview process emphasizes practical design skills and the ability to translate design into business value. A strong, well-documented portfolio that highlights Figma proficiency and a user-centered process is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for all UI/UX work, including wireframing, high-fidelity mockups, prototyping, and design system management. Candidates must be expert-level users.

• FigJam: Likely used for brainstorming, collaborative workshops, user flow mapping, and agile planning sessions.

• Design Systems: Proficiency in building, maintaining, and scaling design systems within Figma is critical. This includes creating and managing reusable components, variants, and style guides.

Analytics & Reporting:

• User Testing Tools (Preferred): Experience with tools for conducting user research and usability testing to gather feedback and validate design decisions.

• Analytics and Heatmap Platforms (Preferred): Familiarity with tools like Google Analytics, Hotjar, or similar platforms to understand user behavior on the website and identify areas for design improvement. This informs data-driven design iterations.

CRM & Automation:

• No direct CRM/Automation tools listed for the designer's primary use, but an understanding of how design impacts conversion funnels (often managed via CRM/marketing automation) is preferred (CRO).

📝 Enhancement Note: The technology stack is heavily centered around Figma and its ecosystem. The emphasis is on mastering the core design tool and understanding how to leverage it for efficient, scalable design operations, including design system management and collaborative workflows.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to understanding and prioritizing user needs in all design decisions, ensuring intuitive and effective experiences.

• Data-Driven Design: Utilizing analytics, user feedback, and CRO principles to inform design choices and measure impact.

• Efficiency & Scalability: Building design systems and components that promote consistency, reduce redundant work, and allow for rapid iteration and scaling of digital products.

• Collaboration: Fostering strong partnerships with marketing, product, and development teams to ensure design alignment and successful product launches.

• Innovation: Embracing new technologies (like AI) and design methodologies to create cutting-edge digital experiences.

Collaboration Style:

• Proactive Communication: Essential for a remote role, involving regular check-ins, clear articulation of design rationale, and active participation in team discussions.

• Feedback Integration: Openness to constructive criticism and the ability to iterate on designs based on feedback from stakeholders and users.

• Cross-Functional Partnership: Working closely with developers to ensure design feasibility and implementation accuracy, and with marketing to align design with GTM strategies.

• Knowledge Sharing: Contributing to a culture of shared learning, perhaps through design critiques or documentation of best practices.

📝 Enhancement Note: The company values likely revolve around innovation, user focus, and operational efficiency, all critical for a tech company building AI-powered solutions. The collaboration style expected is one that thrives in a remote, cross-functional environment, prioritizing clear communication and shared goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Website vs. Product Design: Juggling the distinct needs and user bases of a corporate website (marketing, lead generation) and a complex SaaS LMS (user engagement, learning delivery).

• Designing for AI: Translating complex AI functionalities into intuitive and understandable user interfaces, which can be a novel challenge.

• Maintaining Design System Scalability: Ensuring the design system evolves effectively to support new features and platforms without becoming unwieldy.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong relationships with team members across different locations and disciplines without in-person interaction.

• Conversion Optimization: Continuously iterating on website and product designs to achieve measurable improvements in conversion rates and user engagement.

Learning & Development Opportunities:

• AI UX Specialization: Gaining deep expertise in designing user experiences for artificial intelligence applications.

• Advanced LMS Design: Developing specialized knowledge in educational technology UX/UI.

• Design System Leadership: Taking on greater responsibility for the evolution and governance of the design system.

• Product Strategy Contribution: Influencing the product roadmap and user research initiatives.

• Industry Conferences & Training: Potential for attending relevant UX/UI, AI, or SaaS design conferences and pursuing certifications.

📝 Enhancement Note: The challenges presented are inherent to roles in innovative tech companies, offering significant learning opportunities. The growth potential is strong, particularly for individuals looking to specialize in high-demand areas like AI UX and advanced SaaS design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating business goals (e.g., increased website conversion) into actionable design solutions." (Focus on your systematic approach, user research, and iterative design).

• "How would you approach designing a new feature for a multi-tenant LMS, considering the diverse needs of different user groups (students, instructors, administrators)?" (Highlight your user-centered process, feature prioritization, and UX thinking).

• "Walk me through a project where you built or significantly contributed to a design system in Figma. What were the key components, challenges, and benefits?" (Emphasize your Figma expertise, system thinking, and impact on efficiency). Company & Culture Questions:

• "What interests you about Performacentric and our work in AI-powered business automation?" (Research the company's mission, products, and recent news. Connect your skills to their goals).

• "How do you ensure effective collaboration and communication in a remote work environment?" (Share examples of your proactive communication strategies and experience with collaboration tools).

• "How do you stay updated on the latest UX/UI design trends, especially concerning SaaS and AI applications?" (Showcase your commitment to continuous learning). Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio walkthrough with your most impactful projects, clearly stating the problem and the outcome.

• Deep Dive on Process: For 1-2 key projects, go into detail about your Figma process, user flows, wireframing, and how you arrived at the final design.

• Showcase Figma Mastery: Point out specific Figma features used (Auto Layout, Components, Variants) and how they contributed to efficiency or design quality.

• Explain Design Rationale: Be prepared to defend your design decisions, linking them back to user needs and business objectives.

• Discuss Collaboration: Explain how you worked with developers and other stakeholders.

• Quantify Results: Reiterate any metrics or positive outcomes achieved by your designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also a strategic mindset, strong communication, and an understanding of how design operations contribute to business success, particularly in a remote setting.

📌 Application Steps

To apply for this Figma Designer position:

• Submit your resume, a brief cover letter, and a required portfolio showcasing relevant Figma work, SaaS, LMS, or web application designs via the application link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate expertise in Figma, responsive web design, SaaS interfaces, and ideally, LMS or AI-related UX. Emphasize case studies with clear problem statements, your design process, and quantifiable results.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of relevant experience, highlighting proficiency in Figma and other required technical skills. Use keywords from the job description to align with ATS scanning.

• Interview Preparation: Practice articulating your design process, rationale behind your design decisions, and how you collaborate with cross-functional teams. Be ready to present your portfolio and discuss specific projects in detail.

• Company Research: Thoroughly research Performacentric, their AI products, and their market position. Understand their mission and how your design skills can directly contribute to their success in improving profitability and efficiency for clients.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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