email marketing designer at Paired

📍 Job Overview

Job Title: Email Marketing Designer

Company: Paired (Client of Paired)

Location: Philippines

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: July 30, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

Spearhead the design and execution of high-converting email marketing campaigns for leading e-commerce brands, driving measurable results.
Provide art direction and lead a team of email designers, ensuring visual excellence and brand consistency across all email initiatives.
Collaborate closely with cross-functional teams, including copywriting and development, to ensure seamless campaign delivery from concept to execution.
Optimize email designs for mobile responsiveness, spam filter compliance, and exceptional user experience, directly impacting conversion rates.
Contribute to an agile and fast-paced environment, iteratively refining campaign designs based on stakeholder feedback and performance data.

📝 Enhancement Note: While the title is "Email Marketing Designer," the responsibilities, particularly "Manage and lead the email design team" and "providing ongoing art direction and oversight," suggest a role with leadership and strategic input beyond individual contribution. This leans towards a "Lead Email Designer" or "Email Design Manager" capacity within a specialized agency setting. The focus on "conversion-focused email campaigns" and "collaboration with Copywriting and Development" firmly places this role within the GTM operations and marketing operations sphere, emphasizing the strategic impact of design on revenue generation.

📈 Primary Responsibilities

Lead and manage the email design team, overseeing the creation of exceptional, conversion-focused email campaigns that align with client objectives.
Provide art direction and strategic oversight to the in-house design team, ensuring aesthetic quality and high-converting campaign performance for e-commerce clients.
Work iteratively on email campaign designs within an Agile framework, incorporating feedback from stakeholders to continuously improve campaign effectiveness and user engagement.
Strategically arrange brand assets, product imagery, logos, and copy into aesthetically pleasing and conversion-optimized layouts for email campaigns.
Apply deep expertise in email design best practices to ensure spam filter compliance, mobile responsiveness, and an outstanding user experience across all email communications.
Foster strong partnerships with Copywriting and Development teams to facilitate the smooth and efficient execution of email campaigns from initial concept through to final delivery.
Stay abreast of the latest trends and best practices in email marketing design and deliverability to inform campaign strategies and team development.

📝 Enhancement Note: The emphasis on "Manage and lead the email design team" and "providing ongoing art direction and oversight" indicates a responsibility that extends beyond individual design tasks. This role requires strategic thinking, team leadership, and the ability to guide others to achieve design excellence and conversion goals. The mention of "Agile development environment" suggests a need for adaptability and continuous iteration, common in fast-paced marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles involving art direction and team leadership.

Experience: Minimum of 3 years of hands-on experience in designing innovative and effective email marketing campaigns, with a demonstrated track record of driving conversions. Experience in a leadership or art direction capacity is highly beneficial.

Required Skills:

3+ years of hands-on experience designing email marketing campaigns with a focus on conversion optimization.
Mastery of design tools such as Figma and Adobe Creative Suite (Photoshop, Illustrator).
Strong understanding of email design best practices, including mobile-responsive design, accessibility, and spam filter compliance.
Excellent aesthetic sense, with a keen eye for layout, branding, visual hierarchy, and typography.
Proven ability to collaborate effectively with copywriting and development teams to bring campaigns to life.
Exceptional time management and organizational skills, with the capacity to manage multiple projects simultaneously in a fast-paced environment.
Ability to receive and rapidly incorporate constructive feedback from stakeholders.
Passion for email marketing and a drive to push creative boundaries within the channel. Preferred Skills:
Experience in an art direction or team lead role within a design or marketing agency.
Familiarity with A/B testing principles for email campaigns and data-driven design iteration.
Understanding of basic HTML/CSS for email, or experience working closely with developers who do.
Experience with e-commerce platforms and their specific email marketing needs.
Familiarity with Agile methodologies and project management tools.

📝 Enhancement Note: The requirement for "Mastery of design tools like Figma and Adobe Creative Suite" and "3+ years of hands-on experience designing innovative email marketing campaigns" clearly positions this as a hands-on design role. However, the responsibility to "Manage and lead the email design team" and "providing ongoing art direction and oversight" implies a need for leadership and mentorship skills, suggesting that candidates with prior team lead or senior designer experience will be highly competitive. The "passion for email marketing and desire to push creative boundaries" indicates a need for candidates who are not just technically proficient but also strategically minded and innovative in their approach to email channel optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 3-5 distinct email marketing campaign case studies demonstrating a clear understanding of objectives, target audience, and design strategy.
Highlight examples of mobile-responsive email designs, emphasizing adaptability across various devices and screen sizes.
Include designs that illustrate strong visual hierarchy, effective use of branding, and compelling product imagery arrangements optimized for engagement.
Demonstrate experience in iterative design processes, potentially including examples of how feedback was incorporated to improve campaign performance.
Present work that clearly articulates the role of design in driving conversion rates and achieving specific marketing goals for e-commerce clients. Process Documentation:
Candidates should be prepared to discuss their process for conceptualizing and developing email campaigns from brief to final asset.
Be ready to explain how they ensure brand consistency and visual excellence while adhering to email marketing best practices and technical constraints.
Articulate methods for collaborating with copywriters and developers to ensure a smooth workflow and successful campaign execution.
Be prepared to discuss how they approach incorporating feedback and iterating on designs to optimize for performance and user experience.

📝 Enhancement Note: For a role with "art direction" and "managing a team," the portfolio is crucial. It should not only showcase design execution but also strategic thinking, leadership potential, and the ability to drive measurable results. Emphasis should be placed on case studies that detail the "why" behind design decisions, the iterative process, and the impact on conversion rates, especially within the e-commerce context.

💵 Compensation & Benefits

Salary Range: For a Mid-Level (2-5 years experience) Email Marketing Designer in the Philippines, with the specified skills and remote work arrangement, a competitive salary range can be estimated between PHP 60,000 to PHP 120,000 per month. This range is subject to variation based on the candidate's specific experience, portfolio strength, and the client's budget.

Benefits:

Competitive salary, reflecting the candidate's skills and experience.
Performance bonuses, providing an incentive for achieving and exceeding campaign goals.
Opportunity to work with leading e-commerce brands, gaining exposure to diverse client needs and market trends.
Fully remote work arrangement, offering flexibility and work-life balance.
Potential for professional development and growth within a dynamic agency environment.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with a standard full-time work schedule. Flexibility may be offered, but consistent availability during core business hours for collaboration with the team and stakeholders is typically expected.

📝 Enhancement Note: The provided input only mentions "competitive salary" and "performance bonuses." Salary estimations are based on industry standards for mid-level design roles in the Philippines, considering the remote nature and the specialized skills in email marketing and e-commerce. The benefits listed are standard for such roles and are inferred from the context of a global staffing agency working with clients.

🎯 Team & Company Context

🏢 Company Culture

Industry: Paired operates within the global staffing and recruiting industry, focusing on connecting remote talent with companies worldwide. Their client in this instance is a "leading email marketing agency serving top e-commerce brands," placing them within the Digital Marketing and E-commerce sectors.

Company Size: Paired is described as a "global staffing and recruiting agency." While its exact size isn't specified, such agencies typically range from small to medium-sized enterprises with a distributed workforce. The client agency's size is not specified but is described as having an "ambitious team" and a "fast-paced, collaborative, and focused on results" culture.

Founded: Paired's founding date is not specified. The client agency's founding date is also not specified.

Team Structure:

The role involves managing and leading a team of email designers within the client agency.
This team likely collaborates closely with in-house design, copywriting, and development teams at the client agency.
Cross-functional collaboration is a key aspect, with designers working alongside copywriters and developers to bring campaigns from concept to execution.
Reporting lines will likely involve reporting to a Marketing Director, Head of Creative, or a similar leadership role within the client agency. Methodology:
The client agency emphasizes a "fast-paced, collaborative, and focused on results" culture.
Campaigns are developed iteratively within an "Agile development environment," requiring adaptability and continuous improvement.
Design work is geared towards "conversion-focused" outcomes, implying a data-driven approach to design optimization.
Collaboration with copywriters and developers is integral to the campaign execution process.

Company Website: Paired: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired (Parent Company); Client's website is not directly provided but operates in the email marketing/e-commerce space.

📝 Enhancement Note: The description of Paired as a "global staffing and recruiting agency" and their client as a "leading email marketing agency serving top e-commerce brands" provides the operational context. The emphasis on "fast-paced, collaborative, and focused on results" and "Agile development environment" are key cultural indicators for operations professionals to consider.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level to Senior Designer/Lead level. The responsibilities include managing a team and providing art direction, indicating a step beyond individual contributor roles. It's a crucial position for impacting revenue through effective email marketing design.

Reporting Structure: The Email Marketing Designer will likely report to a higher-level manager within the client agency, such as a Creative Director, Head of Marketing, or Director of Operations, who oversees the GTM and creative functions. They will, in turn, manage a team of individual email designers.

Operations Impact: The primary impact of this role is on driving conversions and revenue for e-commerce clients through expertly designed email campaigns. The success of these campaigns directly influences customer acquisition, retention, and sales performance, making it a critical function within the Go-To-Market (GTM) operations.

Growth Opportunities:

Leadership Advancement: Potential to grow into a full Creative Director or Head of Email Design role within the agency, managing larger teams and broader creative strategies.
Skill Specialization: Opportunity to deepen expertise in e-commerce email marketing, conversion rate optimization (CRO), and advanced design techniques.
Cross-Functional Exposure: Gain significant experience working with various departments like marketing, sales, and development, enhancing overall GTM operations understanding.
Client Management: Develop skills in client communication and stakeholder management, which are essential for agency roles.

📝 Enhancement Note: The dual nature of hands-on design and team leadership suggests significant growth potential. Candidates looking to move into management or deepen their strategic impact within marketing operations will find this role attractive. The focus on client results and revenue generation is a key aspect of operations career progression.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" will be the candidate's home workspace.

Office Location(s): The role is open to candidates located in the Philippines.

Workspace Context:

Home Office Setup: Candidates are expected to have a suitable home office environment conducive to focused design work, collaboration, and maintaining productivity.
Digital Collaboration: The environment is heavily reliant on digital tools for communication, project management, and design collaboration. Proficiency in these tools is essential.
Fast-Paced & Agile: The work environment is described as fast-paced and agile, requiring adaptability, quick turnaround times, and the ability to manage multiple priorities effectively.
Results-Oriented: There is a strong focus on achieving measurable results, particularly in terms of campaign conversions and client success.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected. While remote, maintaining consistent availability during core working hours for team meetings, client calls, and collaborative sessions is crucial for effective operations and project management.

📝 Enhancement Note: For a fully remote role, the emphasis on self-discipline, effective time management, and proficiency with digital collaboration tools is paramount. The "fast-paced" and "agile" nature implies a need for candidates who thrive under pressure and can adapt quickly to changing project requirements, a common characteristic of operations roles in dynamic agencies.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of the application, resume, and portfolio to assess basic qualifications and experience.
Technical/Design Assessment: This may include a portfolio review, a design challenge focused on email campaign creation, or a skills test in Figma/Adobe Creative Suite.
Managerial/Team Interview: Discussion with the hiring manager or a senior team member to assess leadership potential, team collaboration skills, and strategic thinking regarding email marketing.
Cross-Functional Interview: Potential interview with members from copywriting or development to evaluate collaboration style and understanding of the end-to-end campaign process.
Final Interview: A final discussion with a senior leader to confirm cultural fit and assess overall suitability for the role and agency.

Portfolio Review Tips:

Showcase Conversion Focus: Prioritize examples where design directly contributed to improved conversion rates, engagement metrics, or sales. Quantify results whenever possible.
Highlight Iterative Design: Include case studies that demonstrate your process of receiving feedback, iterating on designs, and refining them to achieve better outcomes.
Emphasize Mobile Responsiveness: Clearly show how your designs adapt seamlessly across different devices, highlighting your understanding of mobile-first principles.
Demonstrate Art Direction/Leadership: If you have prior leadership experience, include examples where you guided junior designers or provided art direction. Explain your approach.
Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly labels each project with its objective, your role, and key results.

Challenge Preparation:

Understand the Client's Business: Research typical e-commerce brands and their email marketing needs.
Focus on Conversion & UX: Be prepared to design with conversion as the primary goal, considering user flow and engagement.
Mobile-First Approach: Always design with mobile responsiveness in mind, even if presenting desktop versions.
Articulate Your Process: Be ready to walk through your design process, explaining your rationale for layout, typography, imagery, and calls-to-action.
Showcase Collaboration: Be prepared to discuss how you would collaborate with copywriters and developers to ensure a cohesive campaign.

📝 Enhancement Note: The "Agile development environment" and "fast-paced" culture suggest that interviewers will be looking for candidates who can demonstrate quick thinking, adaptability, and the ability to provide tangible results under pressure. The portfolio review will be critical for assessing design skills and strategic impact.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and creating responsive layouts. Proficiency is a must.
Adobe Creative Suite: Including Photoshop for image editing and manipulation, and Illustrator for vector graphics and branding elements.
Email Marketing Platforms: Familiarity with platforms like Mailchimp, Klaviyo, Campaign Monitor, or similar is highly beneficial, as it provides context for design constraints and capabilities.

Analytics & Reporting:

Google Analytics (or similar): Understanding how to interpret campaign performance data (open rates, click-through rates, conversion rates) to inform design decisions.
Platform-Specific Analytics: Familiarity with the reporting dashboards within email marketing platforms.

CRM & Automation:

CRM Systems (e.g., Salesforce, HubSpot): While not a direct design tool, understanding how email campaigns integrate with CRM data and automation workflows is advantageous for designing effective customer journeys.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is explicitly required. Knowledge of email marketing platforms and an understanding of analytics are crucial for designing campaigns that are not just visually appealing but also effective and measurable.

👥 Team Culture & Values

Operations Values:

Results-Oriented: A strong emphasis on achieving measurable outcomes, particularly conversion rates and client success.
Collaboration: A fast-paced, collaborative environment where teamwork across design, copywriting, and development is essential.
Agility & Iteration: Embracing an agile approach, being adaptable, and continuously refining designs based on feedback and performance data.
Excellence & Innovation: A drive to produce exceptional work and push creative boundaries within the email marketing channel.
Client Focus: Dedication to serving top e-commerce brands and meeting their specific marketing objectives.

Collaboration Style:

Cross-functional Integration: The role requires seamless collaboration with Copywriting and Development teams to ensure cohesive campaign execution.
Feedback-Driven: An open and iterative approach to design, where constructive feedback from stakeholders is actively sought and incorporated.
Proactive Communication: Maintaining clear and consistent communication within the team and with external clients or stakeholders.
Team Leadership: For the lead aspect, fostering a supportive and productive team environment that encourages creativity and shared success.

📝 Enhancement Note: The core values revolve around driving performance for clients through collaborative, agile, and creative design processes. Candidates who are team-oriented, adaptable, and focused on measurable impact will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Conversion: The challenge of creating visually appealing designs that also strictly adhere to conversion optimization principles and client brand guidelines.
Fast-Paced Environment: Managing multiple high-priority projects simultaneously in a dynamic, agile setting, requiring excellent time management and prioritization skills.
Technical Constraints: Designing for the complexities and limitations of various email clients and mobile devices, ensuring consistent rendering and user experience.
Artistic Direction & Team Management: Effectively leading and mentoring a design team while also contributing hands-on design work and providing art direction.

Learning & Development Opportunities:

Advanced Email Design Techniques: Opportunity to explore cutting-edge email design trends, interactive elements, and personalized campaign strategies.
E-commerce Marketing Expertise: Deepen understanding of e-commerce sales funnels, customer journeys, and how email marketing contributes to overall GTM strategy.
Leadership Skills Development: Gain experience in team management, art direction, and stakeholder communication, crucial for career advancement into leadership roles.
Exposure to Diverse Clients: Working with a variety of top e-commerce brands provides broad exposure to different market segments and business models.

📝 Enhancement Note: This role offers a blend of hands-on creative work and leadership, presenting opportunities to grow both technically and managerially. The challenges are typical of fast-paced agency environments focused on driving client results.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing an email campaign from scratch, from understanding the brief to final execution. How do you ensure it's both visually compelling and conversion-driven?" (Focus on process, strategy, and conversion optimization.)
"How do you approach art direction for a team of designers? Provide an example of how you've guided a designer to improve their work or achieve a specific campaign goal." (Focus on leadership, mentorship, and strategic guidance.)
"Tell us about a time you received challenging feedback on a design. How did you incorporate it, and what was the outcome?" (Focus on adaptability, feedback incorporation, and iterative design.)
"How do you stay updated on the latest email design trends and best practices, and how do you apply them in your work?" (Focus on continuous learning and innovation.) Company & Culture Questions:
"What interests you about working with e-commerce brands and email marketing specifically?" (Assess passion and alignment with the niche.)
"Paired's client has a fast-paced, collaborative, and results-focused culture. How do you thrive in such an environment?" (Assess cultural fit and adaptability.)
"How do you collaborate with copywriters and developers to ensure seamless campaign execution?" (Assess cross-functional collaboration skills.) Portfolio Presentation Strategy:
Quantify Impact: For each case study, clearly state the objective, your role, the design solutions, and the measurable results (e.g., % increase in CTR, conversion rate, sales).
Showcase Your Process: Briefly explain your thought process behind key design decisions, especially how they related to conversion goals and user experience.
Highlight Iteration: If possible, show a progression of designs or explain how feedback led to improvements.
Emphasize Mobile Responsiveness: Clearly demonstrate your understanding of designing for mobile devices.
Be Ready for Technical Questions: Prepare to discuss your proficiency with Figma and Adobe Creative Suite, and potentially basic HTML/CSS considerations for email.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, leadership potential, and a results-driven approach. The portfolio presentation is a key opportunity to showcase these attributes with concrete examples.

📌 Application Steps

To apply for this Email Marketing Designer position:

Submit your application through the provided link on Workable.
Customize Your Resume: Highlight your experience in email marketing design, conversion optimization, and any leadership or art direction responsibilities. Use keywords from the job description such as "Figma," "Adobe Creative Suite," "conversion-focused," "mobile-responsive," and "Agile."
Curate Your Portfolio: Select your strongest 3-5 email marketing campaign case studies that best demonstrate your skills in conversion-driven design, mobile responsiveness, and collaboration. Ensure each case study clearly outlines objectives, your role, design solutions, and quantifiable results.
Prepare for Design Challenges: Be ready to discuss your design process and potentially complete a short design exercise or walkthrough of a portfolio piece during the interview process.
Research the Client's Industry: Familiarize yourself with common e-commerce brands and their typical email marketing strategies to better understand the client's needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

email marketing designer