eCommerce Assistant UX Manager

📍 Job Overview

Job Title: eCommerce Assistant UX Manager

Company: Reckitt

Location: Kuala Lumpur, Malaysia

Job Type: Full-Time

Category: Marketing / eCommerce Operations

Date Posted: 2026-06-12

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive exceptional consumer experiences across all eCommerce touchpoints within the Malaysian market, focusing on creating "WOW" moments.

• Coordinate and implement content strategies for eCommerce platforms, including SKU pages, promotional banners, and newsletters, ensuring brand guideline adherence.

• Optimize the online shopping journey by leveraging data insights from platforms like Shopee and Lazada to enhance user experience and drive conversions.

• Manage and execute eCommerce campaigns, events, and store planning initiatives, collaborating closely with Business Development and Performance Marketing teams.

• Develop and optimize product descriptions and SKU listings to improve on-site search rankings and customer engagement.

📝 Enhancement Note: This role is positioned within the Marketing function but has a strong operational focus on the eCommerce user experience and content management. It requires a blend of creative input and data-driven optimization, aligning with GTM (Go-To-Market) and Revenue Operations principles by directly impacting online sales and customer engagement.

📈 Primary Responsibilities

• Coordinate with Business Development and Performance Marketing teams to conceptualize and implement content across eCommerce platforms (e.g., SKU pages, campaign/promo banners, newsletter images), ensuring strict adherence to brand guidelines.

• Maintain a comprehensive and up-to-date portfolio of content across all digital platforms, including bundles, promotions, and new thematic campaigns.

• Liaise with brand teams to drive the creation of rich content across all eCommerce touchpoints, encompassing product, category, official store/shop-in-shop, educational, engagement, or campaign content for Retail, Marketplace, and D2C channels.

• Analyze data from external dashboards (Shopee/Lazada) and internal reporting tools to identify opportunities for improving and optimizing the overall shopping experience.

• Manage event and store planning, and execute company/brand-led campaign initiatives to drive traffic and sales.

• Collaborate closely with the Graphics Designer to develop compelling visual assets that support marketing campaigns and enhance product presentation.

• Develop a deep understanding of platform-specific tools and assets to maximize their utility in content implementation and campaign execution.

• Optimize product descriptions and SKU listings to improve on-site search rankings and drive organic traffic and conversions.

• Partner with the Business Development Manager to create in-store promotions and campaigns for specific and cross-category initiatives, focusing on content, visibility, and traffic conversion.

• Work on CRM (Email, SMS, Chat Bot) content development and subscription strategies to effectively boost sales performance.

• Propose and execute innovative ideas to enhance the customer's shopping experience and engagement, such as Livestream sessions and contests, to support campaign objectives.

• Assist in analyzing campaign performance across various online sales channels, providing actionable insights for future strategies.

• Oversee Customer Service performance related to product discussions, reviews, and ratings, ensuring a positive post-purchase experience.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on content management, campaign execution, and performance analysis within the eCommerce space. This role requires a proactive approach to optimizing user journeys and leveraging digital platforms to drive sales, indicative of a GTM operations focus.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Fine Arts, or Business Management related field.

Experience: Minimum of 1-3 years of working experience in digital or online marketing performance analytics and optimization.

Required Skills:

• Proven experience in eCommerce content coordination and implementation across various platforms (Retail, Marketplace, D2C).

• Strong understanding of brand guidelines and ability to ensure their consistent application in digital content.

• Proficiency in analyzing data from eCommerce platforms (e.g., Shopee, Lazada) and internal dashboards for performance optimization.

• Excellent project management and organizational skills, with the ability to manage multiple tasks and prioritize effectively.

• High level of creativity and curiosity in designing engaging digital content.

• Strong analytical and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Proactive self-starter with a commitment and "can-do" attitude, capable of working independently and keeping management informed.

• Ability to manage time effectively in a challenging and fast-paced environment.

• Strong influencing and interpersonal skills, with the capacity to manage conflict and resistance. Preferred Skills:

• Experience with CRM content development (Email, SMS, Chat Bot) and subscription-based strategies.

• Familiarity with tools and assets specific to major eCommerce platforms.

• Experience in developing and optimizing product descriptions and SKU listings for on-site search.

• Understanding of O2O (Online-to-Offline) marketing strategies.

• Experience managing agencies, particularly in digital media and social media.

📝 Enhancement Note: The experience requirement (1-3 years) suggests an Assistant Manager or Specialist level, focusing on execution and support within the eCommerce operations framework. The emphasis on analytical skills, project management, and cross-functional collaboration is critical for success in this GTM-aligned role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of eCommerce content created for various platforms (e.g., SKU pages, banners, newsletters), demonstrating an understanding of brand consistency and user engagement.

• Include case studies of campaigns or initiatives managed, highlighting contributions to driving traffic, sales, or customer engagement.

• Present examples of data analysis and optimization efforts, illustrating how insights from platforms like Shopee/Lazada were used to improve user experience or campaign performance.

• Demonstrate experience in managing and updating content portfolios, showing organization and attention to detail. Process Documentation:

• Evidence of established workflows for content creation, approval, and implementation across multiple eCommerce channels.

• Documentation of processes used for analyzing campaign performance and identifying key metrics for success.

• Examples of how processes were adapted or improved to enhance customer shopping experiences or engagement (e.g., optimizing product listings, implementing new content formats).

📝 Enhancement Note: For an Assistant UX Manager role focused on eCommerce operations, a portfolio demonstrating practical application of content strategy, data analysis, and campaign execution is crucial. It should highlight the candidate's ability to manage processes that directly impact the customer journey and sales performance.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for an Assistant UX Manager with 1-3 years of experience in Kuala Lumpur, Malaysia, the estimated salary range is approximately MYR 55,000 - MYR 85,000 annually. This estimate considers the cost of living in Kuala Lumpur and the typical compensation for roles involving digital marketing, content management, and performance analytics in the FMCG sector.

Benefits:

• Parental Benefits: Support for new parents.

• Employee Assistance Program (EAP): Confidential counseling and support services for mental health and personal well-being.

• Mental Health Support: Resources and programs focused on promoting employee mental wellness.

• Life Insurance: Global coverage for employees.

• Global Share Plans: Opportunity to invest in and benefit from Reckitt's future success.

• Short-term Incentives: Performance-based bonuses recognizing outstanding results.

• Local Market Benefits: Additional benefits aligned with the Malaysian employment market.

Working Hours: The standard working hours are approximately 40 hours per week, typical for a full-time role. While the role is on-site, there may be flexibility for campaign periods or specific project needs, managed in coordination with the team.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in Kuala Lumpur. Specific compensation will depend on the candidate's experience, qualifications, and Reckitt's internal compensation structure. The benefits package offered by Reckitt is comprehensive, focusing on employee well-being and long-term financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fast-Moving Consumer Goods (FMCG) - Health, Hygiene, and Nutrition. Reckitt operates globally, bringing well-known brands to consumers.

Company Size: Reckitt is a large, global organization with a significant presence across numerous countries, indicating a robust corporate structure and extensive resources. This size offers opportunities for diverse projects and cross-functional collaboration.

Founded: Reckitt was founded in 1999 through the merger of Reckitt & Colman plc and Benckiser NV. Its long history signifies stability and a deep understanding of consumer markets.

Team Structure:

• The role sits within the Marketing function, specifically focusing on eCommerce.

• It involves close collaboration with Business Development, Performance Marketing, Brand teams, and Graphics Designers.

• Reporting likely to an eCommerce Manager or Head of Marketing for the region.

• Cross-functional collaboration is key, bridging brand strategy with digital execution and sales performance. Methodology:

• Data-driven decision-making is emphasized, utilizing analytics from eCommerce platforms and internal tools to optimize experiences.

• A focus on creating "WOW" consumer experiences signifies a commitment to user-centric design and innovation.

• Campaign management and execution are core, requiring structured planning and agile implementation.

• Adherence to brand guidelines ensures consistent brand representation across all touchpoints.

Company Website: https://www.reckitt.com/

📝 Enhancement Note: Reckitt's global presence and its focus on health, hygiene, and nutrition brands provide a stable yet dynamic industry context. The company culture likely emphasizes purpose-driven work, continuous improvement, and a collaborative approach to achieving growth, which is essential for an eCommerce Operations role.

📈 Career & Growth Analysis

Operations Career Level: This role is an "Assistant Manager" level within eCommerce Operations, bridging execution and strategic input. It's suitable for individuals with 1-3 years of experience looking to deepen their expertise in digital user experience, content management, and performance analytics within a large FMCG organization.

Reporting Structure: The Assistant UX Manager will likely report to an eCommerce Manager or a senior member of the Marketing/eCommerce team. This structure allows for guidance and mentorship while providing autonomy in day-to-day operations.

Operations Impact: This role directly impacts Reckitt's online sales performance and brand perception by optimizing the customer journey on eCommerce platforms. Success contributes to revenue growth, market share in digital channels, and customer loyalty.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in eCommerce UX, content strategy, A/B testing, conversion rate optimization (CRO), and data analytics specific to online retail.

• Cross-Functional Exposure: Gain broader experience by working with sales, brand management, digital marketing, and potentially supply chain teams.

• Leadership Potential: Progress to an eCommerce Manager role, overseeing broader strategies, managing larger campaigns, or leading a small team as the eCommerce function evolves.

• Specialization: Develop specialized skills in areas like D2C operations, marketplace management (Shopee, Lazada), or specific campaign types like livestream commerce.

📝 Enhancement Note: The growth trajectory for this role is clear, offering a path from execution-focused tasks to strategic management within the rapidly evolving eCommerce landscape. The "Assistant" title suggests a strong learning and development component, preparing the individual for future leadership roles.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Reckitt's Kuala Lumpur location. This setup fosters direct collaboration, team cohesion, and easier access to resources.

Office Location(s): Kuala Lumpur, Malaysia. Specific details about office amenities or accessibility would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The role requires close interaction with internal teams (Business Development, Performance Marketing, Brand) and external partners (agencies, platforms). Expect a dynamic workspace that encourages communication and teamwork.

• Operations Tools & Technology: Access to relevant eCommerce platforms, analytics tools, CRM systems, and design software will be provided, essential for executing responsibilities.

• Team Interaction: Regular meetings, brainstorming sessions, and project reviews will be part of the daily routine, facilitating knowledge sharing and problem-solving among operations and marketing professionals.

Work Schedule: A standard 40-hour work week is expected. However, the fast-paced nature of eCommerce and campaign-driven initiatives may require occasional flexibility to meet deadlines, especially during peak sales periods or major promotional events.

📝 Enhancement Note: The on-site requirement is typical for roles demanding high levels of collaboration and hands-on management of digital assets and campaigns. The focus on teamwork and access to necessary tools is crucial for an effective eCommerce operations environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess qualifications against the job requirements.

• Hiring Manager Interview: A discussion focused on your experience in eCommerce, UX, content management, and data analysis. Expect behavioral questions assessing your problem-solving skills, creativity, and teamwork.

• Portfolio Presentation: You will likely be asked to present a selection of your work, showcasing your ability to create engaging eCommerce content, manage campaigns, and use data to optimize user experiences. Prepare 2-3 key case studies.

• Cross-Functional Interview: Potentially an interview with stakeholders from Business Development or Performance Marketing to assess collaboration and communication skills.

• Final Interview: May involve senior leadership to discuss strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in eCommerce UX, content creation, campaign management, and data-driven optimization.

• Quantify Impact: For each project, clearly articulate the objective, your role, the actions taken, and the measurable results (e.g., increased conversion rates, improved engagement metrics, higher search rankings). Use data from platforms like Shopee/Lazada where possible.

• Showcase Process: Explain your thought process, including how you approached content design, data analysis, and problem-solving. Highlight your understanding of brand guidelines and user experience principles.

• Tailor to Reckitt: Research Reckitt's brands and their current eCommerce presence. Be prepared to discuss how your skills and experience can contribute to their specific goals and challenges.

• Presentation Clarity: Ensure your presentation is visually appealing, easy to follow, and clearly communicates your contributions and the impact of your work.

Challenge Preparation:

• Be ready for a potential case study or task that involves analyzing a hypothetical eCommerce scenario, proposing content improvements, or outlining a campaign strategy.

• Practice articulating your thoughts on user experience design, content optimization for search, and campaign execution within an eCommerce context.

• Prepare to discuss your approach to managing multiple priorities and working under tight deadlines.

📝 Enhancement Note: A strong portfolio is critical for this role, as it provides tangible evidence of your capabilities. The interview process will likely delve into your practical experience and strategic thinking regarding eCommerce operations and user experience.

🛠 Tools & Technology Stack

Primary Tools:

• eCommerce Platforms: Experience with major platforms like Shopee, Lazada, and potentially D2C platforms. Understanding their specific tools, content management systems, and promotional capabilities is essential.

• Content Management Systems (CMS): Familiarity with CMS used for website content updates and product listings.

• Design Tools: Proficiency or familiarity with graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator) for asset creation or collaboration with designers.

Analytics & Reporting:

• Web Analytics Tools: Experience with platforms like Google Analytics, or platform-specific analytics dashboards (Shopee Seller Centre, Lazada Seller Centre) for tracking user behavior, campaign performance, and conversion rates.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or even advanced Excel for creating reports and dashboards to communicate insights.

CRM & Automation:

• CRM Software: Experience with CRM systems (e.g., HubSpot, Salesforce, or Reckitt's internal CRM) for managing customer data and executing email/SMS campaigns.

• Marketing Automation Tools: Familiarity with tools used for email marketing, SMS campaigns, and potentially chatbot integration for customer service and engagement.

• Project Management Tools: Tools like Asana, Trello, Monday.com, or Jira for managing tasks, workflows, and project timelines.

📝 Enhancement Note: Proficiency in eCommerce-specific analytics and content management tools is paramount. The ability to leverage these tools to drive optimization and demonstrate ROI will be a key differentiator for candidates.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A commitment to Reckitt's purpose of protecting, healing, and nurturing in the pursuit of a cleaner, healthier world, which should be reflected in the quality and impact of eCommerce initiatives.

• Data-Driven: A strong reliance on data and analytics to inform decisions, optimize processes, and measure the success of campaigns and user experiences.

• Creativity & Innovation: Encouraging new ideas and approaches to enhance consumer experiences and drive engagement, particularly in the dynamic eCommerce landscape.

• Collaboration & Teamwork: A culture that values working together across functions to achieve common goals, fostering a supportive and inclusive environment.

• Efficiency & Agility: A proactive approach to streamlining processes, adapting to market changes, and delivering results efficiently in a fast-paced environment.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Business Development, Performance Marketing, Brand, and Creative teams to ensure cohesive campaign execution and brand messaging.

• Partnership with Agencies: Effective communication and management of external agencies (e.g., creative, media) to leverage their expertise and achieve campaign objectives.

• Feedback Exchange: An open environment for providing and receiving constructive feedback to continuously improve content, campaigns, and user experiences.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights across teams to foster collective growth and innovation in eCommerce operations.

📝 Enhancement Note: Reckitt's emphasis on purpose and its global reach suggest a culture that values impact, collaboration, and continuous improvement. Candidates should demonstrate how they align with these values in their approach to eCommerce operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving eCommerce Landscape: Keeping pace with new platform features, consumer trends, and competitor strategies in the dynamic online retail space.

• Balancing Brand Consistency with Platform Specificity: Ensuring brand guidelines are met while optimizing content for the unique requirements and user behaviors of different eCommerce platforms (Shopee, Lazada, D2C).

• Data Overload and Insight Generation: Effectively processing large volumes of data from various sources to extract actionable insights that drive meaningful improvements in UX and sales.

• Cross-Functional Alignment: Navigating different priorities and perspectives from various departments (Sales, Marketing, Brand) to ensure unified campaign execution and customer experience.

Learning & Development Opportunities:

• Advanced eCommerce Analytics: Opportunities to gain deeper expertise in analyzing complex datasets and utilizing advanced analytics tools for strategic decision-making.

• UX/UI Best Practices: Continuous learning in user experience design principles, A/B testing methodologies, and conversion rate optimization techniques.

• Digital Marketing Trends: Staying abreast of emerging trends in digital marketing, social commerce, livestreaming, and influencer marketing within the eCommerce context.

• Platform Specialization: Developing in-depth knowledge of specific eCommerce platforms relevant to the Malaysian market, becoming a go-to expert for those channels.

• Mentorship: Potential for mentorship from senior leaders within Reckitt's marketing or eCommerce teams, guiding career development.

📝 Enhancement Note: This role offers significant opportunities for professional growth in a key area of modern business. The challenges are inherent to the digital and eCommerce space, providing ample scope for skill development and career advancement within Reckitt.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating and optimizing content for an eCommerce SKU page to maximize conversion." (Focus on SEO, compelling descriptions, visuals, and calls-to-action.)

• "How would you leverage data from Shopee or Lazada to identify an opportunity to improve the customer shopping experience for a specific product category?" (Discuss analytical approach, data points, and proposed solutions.)

• "Walk us through a successful eCommerce campaign you managed or contributed to. What were the objectives, your role, the key elements of the campaign, and the results?" (Prepare a concise case study with quantifiable outcomes.)

• "How do you ensure brand consistency across multiple eCommerce platforms while tailoring content for each?" (Discuss brand guidelines, platform best practices, and content adaptation strategies.) Company & Culture Questions:

• "What do you know about Reckitt and its brands, and how do you see your role contributing to our purpose?" (Research Reckitt's mission, values, and key brands.)

• "Describe a time you had to influence stakeholders with different priorities to achieve a common goal. How did you approach it?" (Demonstrate influencing and negotiation skills.)

• "How do you stay updated on the latest trends in eCommerce and digital marketing?" (Showcase continuous learning and proactivity.)

• "What are your thoughts on user experience design, and what makes a 'WOW' consumer experience in an online retail environment?" (Articulate your understanding of UX principles and customer-centricity.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your solution, and the impact.

• Visuals: Use screenshots, mockups, and relevant data visualizations to make your portfolio engaging.

• Conciseness: Be prepared to present your key projects within a set timeframe (e.g., 10-15 minutes), focusing on the most impactful aspects.

• Answering Questions: Anticipate questions about your design choices, data interpretation, and problem-solving approaches. Be ready to elaborate with specific details.

• Enthusiasm: Convey your passion for eCommerce, UX, and creating positive customer experiences.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their technical skills but also their strategic thinking, problem-solving abilities, and cultural fit with Reckitt's values. A well-prepared portfolio presentation is a critical component of success.

📌 Application Steps

To apply for this eCommerce Assistant UX Manager position at Reckitt:

• Submit your application through the provided link on the Reckitt Careers website.

• Customize your Resume: Tailor your resume to highlight experience in eCommerce, UX, content management, digital marketing analytics, and campaign execution, using keywords from the job description. Quantify achievements with metrics wherever possible.

• Prepare Your Portfolio: Select 2-3 of your most relevant projects that showcase your skills in content creation, campaign management, and data-driven optimization for eCommerce. Be ready to present these concisely.

• Research Reckitt: Familiarize yourself with Reckitt's brands, its purpose, and its approach to marketing and eCommerce. Understand their presence on platforms like Shopee and Lazada.

• Practice Interview Responses: Prepare for common interview questions related to your experience, problem-solving skills, and understanding of eCommerce UX principles. Practice articulating your portfolio projects clearly and confidently.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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