Diseñador/a (Semi senior) UX/UI de experiencia digital

📍 Job Overview

Job Title: Diseñador/a (Semi senior) UX/UI de experiencia digital

Company: Una empresa del Grupo Bancolombia

Location: Etipani, Guainía, Colombia

Job Type: Full-time

Category: Digital Experience Design / UX/UI

Date Posted: August 03, 2026

Experience Level: Semi-Senior (2-5 years implied)

Remote Status: On-site

🚀 Role Summary

• Design and iterate on user interfaces for digital experiences, ensuring a personalized and interactive user journey that strengthens the user-brand relationship.

• Manage and implement comprehensive design systems, including composition, components, variants, icons, colors, illustrations, animations, typography, and data visualization.

• Conduct usability testing and analyze data to validate and refine designs throughout the product lifecycle, ensuring optimal user experience and business objective alignment.

• Lead Quality Assurance (QA) processes and production releases for design elements, collaborating closely with IT and Product Owners to ensure seamless implementation.

• Create microinteractions and visual components to enhance user experience within applications and websites.

📝 Enhancement Note: The role title "Diseñador/a (Semi senior) UX/UI de experiencia digital" and the description clearly indicate a focus on user experience and user interface design within a digital product development context. The mention of managing design systems, conducting usability testing, and collaborating with IT/Product Owners places this role firmly within the UX/UI discipline, with an emphasis on end-to-end design ownership from concept to production. The "Semi senior" designation implies a need for independent contribution and potential mentorship, requiring 2-5 years of relevant experience.

📈 Primary Responsibilities

• Design user-centric interfaces that are personalized, interactive, accessible, ethical, and sustainable, aligning with both user needs and business objectives.

• Develop and maintain a robust design system, ensuring consistency across all digital touchpoints through proper application of components, styles, and guidelines.

• Execute usability testing and analyze user feedback and performance data to inform design iterations and improvements.

• Oversee the QA process for design elements, ensuring they meet quality standards before and during production releases.

• Create engaging microinteractions and visual elements that enhance the overall user experience and product usability.

• Document design components and workflows to facilitate implementation, collaboration with development teams, and knowledge sharing.

• Ensure the consistent application of brand identity and design principles across all digital interfaces.

• Integrate insights from user interviews, customer feedback, and other data sources into the design process.

• Explore and apply Generative AI concepts and prompt engineering for enhanced digital product design.

📝 Enhancement Note: The responsibilities have been expanded to detail the full scope of a semi-senior UX/UI designer role, emphasizing not just creation but also validation, collaboration, and system management. The inclusion of "Generative AI" and "prompt engineering" reflects a forward-looking aspect of the role, suggesting the company is exploring innovative design approaches.

🎓 Skills & Qualifications

Education:

• Professional degree in Industrial Design, Engineering, Service Design, Experience Design, or a closely related field. Experience:

• Typically 2-5 years of progressive experience in UX/UI design, with a proven track record of designing and delivering successful digital products.

• Experience managing and contributing to design systems.

• Demonstrated experience in user research, usability testing, and data-driven design iteration. Required Skills:

• User Experience (UX) Design: Deep understanding of user-centered design principles, user research methodologies, and information architecture.

• User Interface (UI) Design: Proficiency in creating intuitive, visually appealing, and functional interfaces.

• Design Systems Management: Experience in building, maintaining, and scaling design systems, including components, guidelines, and documentation.

• Interaction Design: Ability to design engaging and effective microinteractions, animations, and user flows.

• Usability Testing & Analysis: Skilled in planning, conducting, and analyzing usability tests, as well as interpreting user data to drive design decisions.

• Visual Design Principles: Strong grasp of composition, color theory, typography, and layout.

• Prototyping Tools: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

• Analytical Thinking: Ability to approach problems logically and systematically.

• Problem Solving: Aptitude for identifying issues and developing creative solutions.

Preferred Skills:

• Generative AI & Prompt Engineering: Understanding of Generative AI fundamentals and their application in digital products, with knowledge of prompt engineering techniques.

• Accessibility Standards: Knowledge of WCAG or other accessibility guidelines and experience designing inclusive interfaces.

• Agile Methodologies: Familiarity with Agile development processes and how UX/UI integrates within them.

• Data Visualization: Ability to design clear and effective data visualizations.

• Brand Identity Integration: Experience ensuring design adherence to established brand guidelines.

📝 Enhancement Note: The skills section has been structured to differentiate between core, required competencies and preferred, value-added skills. Specific mention of Generative AI and prompt engineering is included as per the job description's unique requirement. The experience level is inferred from "Semi senior" and typical industry standards.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of UX/UI design projects, with a strong emphasis on digital experiences.

• Detailed case studies demonstrating your design process from problem identification to solution implementation.

• Examples of how you have managed or contributed to design systems, including component libraries and style guides.

• Demonstrations of your ability to conduct user research, usability testing, and data analysis to inform design decisions.

• Evidence of your skills in interaction design, including microinteractions and user flow design. Process Documentation:

• Examples of how you document design components, user flows, and design decisions to ensure clarity and facilitate collaboration with development teams.

• Documentation of your approach to QA and production releases from a design perspective.

• Showcasing how you integrate user feedback and data insights into iterative design processes.

📝 Enhancement Note: This section highlights the critical need for a strong portfolio for a UX/UI role. It specifies the types of projects and documentation that would be most relevant to showcase a candidate's capabilities in design systems, user research, and iterative design processes, aligning with the responsibilities outlined.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Semi-Senior UX/UI Designer in Colombia, the estimated annual salary range is between COP 50,000,000 and COP 80,000,000. This range is subject to variation based on specific experience, skills, and negotiation. Benefits:

• Comprehensive Remuneration:

  • 14.12 legal salaries guaranteed annually.
  • 4.28 extralegal salaries guaranteed annually.
  • Variable remuneration of up to 47.37% of the annual salary, tied to performance and company results.

• Time Off: Up to 20 days of paid vacation per year.

• Financial & Savings:

  • Savings plans to support long-term financial goals.
  • Financing options and banking exemptions.

• Insurance & Wellness:

  • Access to various insurance plans.
  • Corporate agreements offering discounts and benefits.

• Professional Development: Emphasis on continuous learning, collaboration, and well-being within the workplace.

Working Hours:

• Standard full-time working hours are assumed to be approximately 40 hours per week, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Semi-Senior UX/UI Designer in Colombia, considering the provided benefits package which indicates a competitive offering. The benefits are detailed as presented in the job description, with added context for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking) - Grupo Bancolombia is a leading financial institution in Colombia and Latin America, focused on promoting sustainable development and financial inclusion.

Company Size: Large Enterprise (Part of Grupo Bancolombia, a major conglomerate).

Founded: Grupo Bancolombia was founded in 1875, indicating a long-standing history and established presence in the market.

Team Structure:

• The UX/UI designer will likely be part of a larger digital product development team, potentially within a dedicated design or innovation department.

• This team will include roles such as Product Owners, other designers (UX researchers, UI specialists), developers (front-end, back-end), data analysts, and potentially QA specialists.

• Collaboration will be cross-functional, requiring close interaction with IT, marketing, and business units to ensure cohesive digital experiences. Methodology:

• Data-Driven Design: Emphasis on using user research, usability testing, and analytics to inform design decisions and measure impact.

• Agile Development: Likely operates within an Agile framework, requiring iterative design cycles and close collaboration with development teams.

• Design System Governance: A structured approach to managing and evolving the design system to ensure consistency and efficiency.

• User-Centricity: A core philosophy promoting the development of solutions that meet user needs and enhance their overall experience.

• Innovation: Encouragement to explore new technologies like Generative AI to enhance digital products.

Company Website: https://www.grupobancolombia.com/

📝 Enhancement Note: The company context is derived from "Una empresa del Grupo Bancolombia" and general knowledge of major financial institutions. The focus is on how this environment shapes the operations and culture relevant to a UX/UI designer, emphasizing innovation, user-centricity, and structured processes.

📈 Career & Growth Analysis

Operations Career Level: Semi-Senior UX/UI Designer. This level signifies a professional who can independently manage design projects, contribute significantly to design systems, and potentially guide junior designers. They are expected to have a solid understanding of the entire design process and a strong ability to collaborate with various stakeholders.

Reporting Structure:

• The designer will likely report to a UX/UI Lead, Design Manager, or Head of Digital Product/Design.

• They will work closely with Product Owners and development teams, forming part of cross-functional squads or pods. Operations Impact:

• The role directly impacts the user experience of Bancolombia's digital platforms, influencing customer acquisition, engagement, retention, and satisfaction.

• By designing intuitive and effective interfaces, the designer contributes to operational efficiency within the bank (e.g., reducing customer support inquiries) and drives business growth through improved digital product adoption and usage.

• The integration of new technologies like Generative AI can lead to innovative product features and enhanced customer value. Growth Opportunities:

• Senior UX/UI Designer: Progression to a senior level, taking on more complex projects and greater design leadership.

• UX/UI Lead/Manager: Moving into a leadership role, managing a team of designers and shaping the design strategy.

• Specialization: Deepening expertise in areas like UX Research, Interaction Design, or Design System architecture.

• Product Management: Transitioning into product management roles, leveraging design expertise to define product strategy.

• Innovation Roles: Exploring roles focused on emerging technologies and new product development.

📝 Enhancement Note: This analysis interprets the "Semi senior" designation within the broader context of a large organization like Bancolombia, outlining typical career progression paths and the impact such a role has on business operations and customer experience.

🌐 Work Environment

Office Type: On-site. The job description specifies "Colombia" as the location and "On-site" is inferred from the absence of remote work details and the standard practice for such roles in large financial institutions unless otherwise specified.

Office Location(s): Etipani, Guainía, Colombia. While Etipani is listed, it's important to note that major corporate roles within large banking groups are often based in more established metropolitan areas. The specific office details should be confirmed.

Workspace Context:

• Collaborative Environment: The role emphasizes collaboration with cross-functional teams (IT, Product Owners, other designers), suggesting an open and interactive workspace designed to foster teamwork.

• Tools & Technology: Access to industry-standard design software, collaboration platforms, and potentially specialized tools for user research and prototyping.

• Team Interaction: Frequent opportunities for design critiques, brainstorming sessions, and knowledge sharing with peers and leads.

• Professional Setting: As part of a large financial institution, the environment is expected to be professional, structured, and focused on delivering high-quality, secure digital solutions.

Work Schedule:

• Standard full-time working hours are implied, likely Monday to Friday. The on-site nature suggests adherence to office hours, though some flexibility may be available based on project demands and company policy.

📝 Enhancement Note: The "On-site" nature is inferred, and the specific location "Etipani" is noted, though it's unusual for a semi-senior corporate role in a major bank. This suggests the need for clarification on the primary work location or the specific nature of the operations in Etipani. The workspace context is based on typical large corporate environments for design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the role's requirements.

• Technical Interview(s):

  • Discussion of your UX/UI design process, methodologies, and experience with design systems.
  • Portfolio review session where you will walk through selected case studies, explaining your role, challenges, solutions, and outcomes.
  • Potential design challenge or exercise to assess your problem-solving skills and design approach.

• Behavioral Interview(s):

  • Assessment of soft skills such as communication, collaboration, leadership, and problem-solving.
  • Questions focused on how you handle feedback, work in teams, and align with the company's values and culture.

• Final Interview: Likely with a hiring manager or senior stakeholder to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best demonstrate your skills relevant to this role (digital experiences, design systems, user research, iteration).

• Tell a Story: For each project, clearly articulate the problem, your role and responsibilities, the design process you followed, the challenges you faced, your solutions, and the measurable outcomes or impact.

• Highlight Design Systems: If you have experience with design systems, showcase your contributions, how you managed components, and how you ensured consistency.

• Showcase Iteration: Demonstrate how you used data and user feedback to iterate on designs and improve the user experience.

• Prepare for Questions: Be ready to discuss your design choices, trade-offs, and how you collaborate with developers and stakeholders.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the problem statement, target users, and objectives.

• Process Over Perfection: Focus on demonstrating your design process, problem-solving approach, and rationale, rather than just delivering a polished final design.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Articulate Your Reasoning: Be prepared to explain your design decisions clearly and concisely.

📝 Enhancement Note: This section provides actionable advice tailored to a UX/UI role, emphasizing the critical importance of the portfolio and how to best present one's work and process during the interview stages. The structure of the interview process is typical for design roles in large corporations.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (or similar industry-standard tools for UI design, wireframing, and prototyping).

• Design System Management Tools: Tools that facilitate the creation, documentation, and sharing of design system components (e.g., Zeroheight, Storybook, or integrated features within Figma/Sketch).

• Collaboration Platforms: Tools like Jira, Confluence, Slack, Microsoft Teams for project management, communication, and documentation.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, or similar platforms to track user behavior and measure product performance.

• User Feedback Tools: Tools for collecting and analyzing user feedback (e.g., surveys, feedback widgets).

• Data Visualization Tools: Tableau, Power BI, or built-in capabilities within analytics platforms for creating dashboards and reports.

CRM & Automation:

• While not a primary focus for UX/UI, understanding how designs integrate with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: The tools listed are standard for UX/UI designers, with a specific emphasis on design system management and collaboration tools, reflecting the responsibilities outlined in the job description. The inclusion of Generative AI tools could also be relevant, though specific platforms are not mentioned.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of users, ensuring that digital experiences are intuitive, helpful, and enjoyable.

• Collaboration: A strong emphasis on teamwork, open communication, and mutual support across diverse teams (design, development, product, business).

• Innovation & Continuous Improvement: Encouragement to explore new ideas, technologies (like Generative AI), and methodologies to enhance digital products and processes.

• Sustainability: Alignment with Bancolombia's broader commitment to sustainable development, applied to creating responsible and ethical digital experiences.

• Excellence: A drive to deliver high-quality, impactful design solutions that meet rigorous standards.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with Product Owners, developers, and other stakeholders, participating actively in Agile ceremonies and design reviews.

• Open Feedback Culture: A willingness to give and receive constructive feedback on designs to foster continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings within the design team and across departments.

• Data-Informed Decision Making: Collaboration is often guided by data and user insights, ensuring that design decisions are well-justified and aligned with business goals.

📝 Enhancement Note: These values and collaboration styles are inferred from Bancolombia's stated mission ("promover el desarrollo sostenible para lograr el bienestar de todos") and the nature of a modern, innovative financial institution's digital product teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively translating diverse user needs and business requirements into cohesive and effective digital solutions.

• Integrating New Technologies: Staying abreast of and effectively integrating emerging technologies like Generative AI and prompt engineering into the design workflow and product offerings.

• Ensuring Scalability & Maintainability: Designing components and experiences that are scalable, maintainable, and consistent across a large and evolving digital ecosystem.

• Cross-Departmental Alignment: Navigating complex stakeholder landscapes within a large organization to gain buy-in and ensure alignment on design strategies.

• Remote Collaboration: If any aspect of the role involves remote interaction or distributed teams, managing effective communication and collaboration can be a challenge.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in user research, interaction design, accessibility, and emerging design trends.

• Generative AI & Prompt Engineering: Developing specialized skills in applying AI to product design, potentially leading to unique career paths.

• Design Leadership: Pathways to move into senior design roles, team leadership, or management positions.

• Industry Conferences & Training: Access to external learning opportunities to stay current with industry best practices and tool advancements.

• Cross-Functional Exposure: Gaining broader understanding of business operations, technology stacks, and product strategy through collaboration.

📝 Enhancement Note: Challenges are framed around common issues in large organizations and the specific mention of AI. Growth opportunities are aligned with typical career progression for UX/UI professionals, with an emphasis on specialization in new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature from ideation to launch. How do you incorporate user feedback and data?"

• "How do you approach building or contributing to a design system? What are the key components and considerations?"

• "Walk us through a project where you had to balance conflicting user needs or business requirements. What was your approach and outcome?"

• "How have you used Generative AI or prompt engineering in your design work, or how do you envision its application?"

• "Describe a time you had to influence stakeholders to adopt your design recommendations. What strategies did you use?" Company & Culture Questions:

• "What do you know about Bancolombia's mission and values? How do you see your role contributing to them?"

• "How do you collaborate with developers and Product Owners? Describe your ideal working relationship."

• "How do you stay updated on the latest UX/UI trends and technologies?"

• "What does 'sustainable development' mean to you in the context of digital product design?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

• Show, Don't Just Tell: Use visuals, prototypes, and user flows to illustrate your design concepts and solutions.

• Explain Your Rationale: Be prepared to defend your design decisions and explain the trade-offs you made.

• Highlight Collaboration: Emphasize how you worked with others, especially developers and product managers.

• Tailor to the Role: Select projects that best align with the requirements of this specific job, such as design system work and digital experience design.

📝 Enhancement Note: Interview preparation advice focuses on common UX/UI interview questions, emphasizing process, impact, and the specific mention of AI. Portfolio presentation strategy is critical for UX/UI roles and is detailed to provide actionable guidance.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Grupo Bancolombia careers portal.

• Portfolio Customization: Review your portfolio and select 3-4 key projects that best showcase your UX/UI design skills, design system experience, and ability to iterate based on user data. Ensure each project clearly articulates the problem, your process, your solutions, and the measurable impact.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX/UI," "Design Systems," "Interaction Design," "Usability Testing," "Generative AI," and "Digital Experience." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process and project outcomes clearly and concisely. Prepare to discuss your experience with design systems and your understanding of user-centric design principles. Be ready to explain how you would approach challenges related to innovation and technology integration.

• Company Research: Familiarize yourself with Grupo Bancolombia's mission, values, and recent digital initiatives. Understand their commitment to sustainable development and how that might influence their digital product strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding the specific location of Etipani for a corporate role and exact salary figures, should be verified directly with the hiring organization before making application decisions.