DISEÑADOR UX

📍 Job Overview

Job Title: DISEÑADOR UX

Company: Grupo Coppel

Location: Culiacán Rosales, Sinaloa, Mexico

Job Type: Tiempo completo

Category: User Experience (UX) / Product Design

Date Posted: 2026-07-31T17:37:25

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive user-centered design initiatives to enhance product usability and customer satisfaction through strategic UX research and design.

• Develop comprehensive user workflows and functional analyses based on identified user needs and business objectives, ensuring alignment with product strategy.

• Create intuitive and consistent cross-device user experiences by applying best practices, benchmarking, and heuristic evaluations.

• Conduct rigorous usability testing and data analysis to validate design effectiveness and inform product improvements.

• Collaborate with cross-functional teams, including product owners and development, to translate user insights into actionable design solutions and prototypes for agile development.

📝 Enhancement Note: This role is positioned as a senior UX Designer, requiring significant experience in both research and design execution. The emphasis on "government of the practice" and defining standards suggests a role that contributes to the maturity of UX processes within Grupo Coppel.

📈 Primary Responsibilities

• Conduct functional analyses of user expectations identified by UX Researchers, defining workflows for optimal product design and development.

• Execute product design activities and ensure their correct implementation, adhering to defined product standards and established practice governance.

• Design UX solutions focused on user expectations across devices, ensuring consistent data and functionality through benchmarking and best-practice evaluations.

• Perform usability testing and heuristic evaluations to ensure product experience objectives are met.

• Obtain and analyze user experience metrics in collaboration with other UX team members to generate reports on UX improvement success.

• Present UX findings and reports to Product Owners to facilitate informed decision-making.

• Develop new product concepts using storyboards, detailed interaction designs, screen flows, interface designs, and/or prototypes to clearly articulate solutions for agile teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking and hands-on design execution. The explicit mention of "government of the practice" implies a need for candidates who can not only execute but also contribute to defining and refining UX methodologies within the organization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, Arts, Marketing, Communication, Computer Science, or Business Administration. Experience:

• Minimum 2 years as a UX Research Designer.

• Minimum 3 years as a UX Evaluation and Optimization Designer.

• Minimum 3 years as a UX Designer (UXD).

• 3-4 years as a Senior UX Analyst or UX Analyst.

• Total experience of 5-10 years in UX-related roles. Required Skills:

• Proficient in UX Research methodologies and user analysis.

• Strong ability in UX/UI design, creating intuitive and engaging interfaces.

• Expertise in Usability Testing and Heuristic Evaluation to identify and resolve user friction points.

• Skilled in Interaction Design, defining how users engage with products.

• Proficient in Prototyping and Wireframing tools to visualize and test design concepts.

• Experience in User Flow mapping to illustrate user journeys and task completion.

• Ability to analyze user experience metrics and translate data into actionable insights.

• Experience working within Agile development environments and managing multiple priorities.

• Familiarity with product strategy development from concept to launch.

• Excellent communication, interpersonal, planning, and organizational skills.

• Demonstrated IT leadership and people management, recruitment, and development abilities. Preferred Skills:

• Experience designing complex applications with rich interactions and animations.

• Experience working with product, development, and user-centric goals to define overall product strategy.

• Experience with systems integration and complex system design.

• Professional certifications in UX/UI, Service Design, Design Thinking, Human-Centered Design, Usability Expert, UX Strategy, Nielsen Norman Group, Google Analytics, Inbound Marketing, Usability and User Experience, Interface Design, and Interaction Design (at least 5 preferred).

📝 Enhancement Note: The extensive experience requirement (5-10 years combined) and the emphasis on multiple certifications suggest a senior-level UX Designer role. The inclusion of "IT leadership" and "people management" indicates potential for team leadership or mentorship responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UX projects demonstrating a full design lifecycle from research to implementation.

• Include detailed case studies for each project, highlighting user research methodologies, problem identification, design process, and final outcomes.

• Present visual examples of wireframes, user flows, interactive prototypes, and final UI designs.

• Quantify the impact of your UX designs with relevant metrics (e.g., conversion rate improvements