Design Manager - Growth

📍 Job Overview

Job Title: Design Manager - Growth

Company: OLLY

Location: Remote, USA

Job Type: Full-Time

Category: Creative Operations / Marketing Design

Date Posted: 2026-08-20

Experience Level: Mid-Senior Level (3-8+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead creative execution and optimization for OLLY's highest-volume growth channels, including Paid Media, Amazon, and retail commerce.

• Drive the development of performance-focused content, leveraging expertise in motion design, video post-production, and scalable creative systems.

• Implement and refine AI-enabled creative workflows to enhance efficiency, creative quality, and speed-to-market across digital and commerce ecosystems.

• Foster strong cross-functional collaboration with Marketing, Brand, E-Commerce, Creative Operations, and external partners to bring campaigns to life at scale.

📝 Enhancement Note: This role is critical for bridging the gap between creative excellence and performance marketing objectives. The "Growth" designation implies a strong focus on data-driven creative, A/B testing, and optimizing assets for conversion and engagement across various digital platforms. The emphasis on scalable systems and AI suggests a forward-thinking approach to creative production.

📈 Primary Responsibilities

• Lead the end-to-end creative execution for OLLY's growth-owned channels, encompassing Paid Media, Omni-channel initiatives, Amazon storefronts, and acquisition-focused experiential marketing.

• Develop compelling and effective creative solutions designed to meet acquisition, conversion, engagement, and retail performance targets.

• Serve as the primary subject matter expert for motion design, video editing, and post-production workflows, guiding best practices and execution.

• Collaborate closely with internal teams (Marketing, Brand, E-Commerce, Creative Operations), agencies, and production vendors to deliver high-impact content for diverse digital and retail environments.

• Contribute to the evolution of OLLY's motion design standards, enhance production capabilities, and build scalable content creation frameworks that support business objectives.

• Support the execution of various content initiatives, including photoshoots, user-generated content (UGC), CGI projects, and other production workstreams from concept to final delivery.

• Partner with Growth leadership to integrate and scale AI-enabled creative workflows, aiming to boost efficiency, creative output, and speed-to-market.

• Evaluate, test, and refine emerging creative technologies through practical application in performance marketing, commerce, and production channels.

• Document learnings, best practices, and successful use cases to disseminate knowledge within the Growth team and the broader Creative organization.

• Cultivate strong collaborative relationships across Creative, Marketing, Brand, E-Commerce, Creative Operations, and external agency teams.

• Encourage knowledge sharing and foster a culture of continuous improvement through peer feedback with associate designers, freelancers, and external partners.

• Partner with Creative Operations and Growth leadership to effectively manage priorities, timelines, and resource allocation across multiple concurrent projects.

• Support workload balancing and detailed project planning to ensure timely and on-brief delivery of creative assets.

• Proactively identify opportunities for workflow optimization, production process streamlining, and overall team efficiency gains.

• Leverage agency partnerships, automation tools, and scalable systems to maximize creative output while rigorously upholding OLLY's brand and creative standards.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative execution, strategic process improvement, and team collaboration. The "Growth" focus means a significant portion of the work will be performance-driven, requiring an understanding of A/B testing and optimization. The emphasis on AI and emerging technologies suggests a mandate for innovation in creative production.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related creative field is preferred, though equivalent practical experience will be strongly considered. Experience:

• 3-8+ years of progressive experience in design, art direction, motion design, content production, or similar creative disciplines within a fast-paced environment.

• Proven experience working with performance marketing teams and understanding the nuances of creative for paid media, e-commerce, and other conversion-focused channels.

• Demonstrated experience in leading creative projects and guiding the work of designers, freelancers, vendors, or agency partners. Required Skills:

• Strong portfolio showcasing best-in-class creative execution across digital, performance marketing, social media, e-commerce, video, and retail channels.

• Deep expertise in motion design principles, video editing techniques, and post-production workflows.

• Advanced proficiency in the Adobe Creative Suite, with a particular emphasis on After Effects and Premiere Pro.

• High-level proficiency in Figma for design and prototyping.

• Demonstrated ability to translate business objectives, performance insights, and creative briefs into impactful and effective creative solutions.

• Strong understanding of performance marketing creative principles and the dynamics of digital content ecosystems.

• Excellent communication and presentation skills, with the ability to articulate creative rationale, provide constructive feedback, and present recommendations clearly.

• Proven ability to manage multiple priorities, solve complex problems, and consistently deliver high-quality work under tight deadlines in a fast-paced setting.

• Experience collaborating cross-functionally with Marketing, Media, E-Commerce, Production, and Operations teams.

• Keen attention to detail with an unwavering commitment to creative excellence and continuous process improvement.

• Passion for emerging technologies, creative innovation, AI-enabled workflows, and evolving content creation practices. Preferred Skills:

• Experience with CGI rendering pipelines and asset creation.

• Familiarity with User-Generated Content (UGC) strategies and content integration.

• Exposure to A/B testing methodologies for creative assets and campaign performance analysis.

• Understanding of OLLY's brand values: Real Respect, Tenacious Agility, Tactfully Transparent, and Always Helpful.

📝 Enhancement Note: The experience range (3-8+ years) suggests this role is suitable for individuals moving from a senior individual contributor role into a management/leadership capacity, or those with established experience in similar design management roles. The emphasis on specific software like After Effects, Premiere Pro, and Figma indicates a hands-on approach to the creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating a track record of successful creative execution across a variety of digital channels, with a strong emphasis on performance-driven content.

• Showcase specific examples of motion design and video projects, detailing your role, the creative process, and the impact or results achieved.

• Include case studies or examples that highlight your ability to translate performance insights or A/B testing results into optimized creative assets.

• Demonstrate experience in developing or contributing to scalable creative systems, templates, or frameworks that improve production efficiency and consistency.

• Present examples of how you've collaborated with cross-functional teams (Marketing, E-Commerce) to deliver creative solutions aligned with business goals. Process Documentation:

• Evidence of contributions to workflow optimization or process improvement within a creative production environment.

• Examples of how you've documented creative processes, best practices, or technology learnings for broader team adoption.

• Documentation of experience in managing production pipelines, from brief to final delivery, including timeline and resource considerations.

• Showcase understanding of how to build and manage scalable content creation frameworks, potentially involving AI or automation tools.

📝 Enhancement Note: For this role, the portfolio should heavily feature examples of creative work that drove measurable business outcomes. Candidates should be prepared to discuss not just the aesthetic quality, but the strategic thinking and performance impact of their work. The "Growth" aspect implies a need to see how the candidate leverages data and insights in their creative process.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a remote Design Manager role with 3-8+ years of experience in the US, a competitive salary range is estimated between $90,000 - $130,000 annually. This estimate considers the specialized skills in motion design, performance marketing, and team leadership required for this position. Actual compensation will be determined by the candidate's experience, qualifications, and alignment with OLLY's compensation philosophy. Benefits:

• Comprehensive Medical, Dental, and Vision Insurance (100% premiums paid for employee-only coverage).

• Orthodontics coverage included.

• Generous Paid Time Off (PTO) policy: 4 weeks annually.

• Paid holidays.

• 12 Mental Health Days per year.

• 100% Paid Parental Leave, including Fertility and Adoption Benefits.

• Annual Bonus potential.

• 401(k) plan with employer matching contributions.

• Hybrid Work Stipend.

• Wellness Stipend.

• Cell Phone Stipend.

• Free OLLY products.

• Opportunity to work with an intelligent, inspiring, and fun team. Working Hours:

• Full-time, exempt (salary) position, typically corresponding to 40 hours per week. While remote, adherence to core business hours for collaboration and timely project delivery is expected. Flexibility may be available, but consistent availability for team syncs and project needs is crucial.

📝 Enhancement Note: The salary range is an estimation based on general US market data for similar roles. Specific compensation will depend on the company's internal leveling and the candidate's demonstrated experience and skills. The benefits package is extensive, covering health, wellness, financial security, and work-life balance, which is attractive for remote talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vitamins, Minerals, and Supplements (VMS) - a dynamic and rapidly growing consumer packaged goods (CPG) sector focused on health and wellness.

Company Size: Part of the VMS Co-Op, which includes OLLY, SmartyPants, and future acquisitions. OLLY itself is a significant brand, suggesting a company size that supports dedicated creative teams and growth marketing functions, likely in the mid-to-large enterprise range within the CPG/Health & Wellness sector.

Founded: OLLY was founded in 2014, indicating a relatively young but established brand with a modern approach to consumer engagement and product development.

Team Structure:

• The Design Manager will report to the Sr. Art Direction Manager, Growth.

• This role is embedded within the "Growth" organization, implying close collaboration with performance marketing, e-commerce, and analytics teams.

• The creative function likely operates within a broader Creative department, potentially including Brand Creative, Content Production, and Creative Operations, fostering a matrixed collaboration environment.

• Expect to work with internal designers, external agencies, and production vendors to scale creative output. Methodology:

• Data-Driven Creative: A core methodology will involve leveraging performance insights, A/B testing results, and analytics to inform and optimize creative asset development for maximum impact.

• Scalable Systems: Emphasis on building and utilizing efficient systems, templates, and potentially AI tools to produce a high volume of creative assets consistently and quickly.

• Agile Production: The fast-paced nature of growth marketing requires an agile approach to content creation, iteration, and deployment.

• Cross-Functional Alignment: Continuous collaboration with Marketing, Brand, E-Commerce, and Operations to ensure creative efforts are aligned with overarching business strategies and goals.

Company Website: https://www.olly.com/

📝 Enhancement Note: The VMS industry, particularly for brands like OLLY, often emphasizes vibrant branding, consumer engagement, and a focus on health and wellness. The "Growth" aspect means the creative team operates with a performance-oriented mindset, distinguishing it from purely brand-focused creative roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Design Manager within the Growth function, indicating a mid-to-senior level with leadership responsibilities. It requires not only strong design and technical skills but also the ability to manage projects, guide others, and contribute to strategic process improvements.

Reporting Structure: The Design Manager reports to the Sr. Art Direction Manager, Growth. This implies a clear hierarchy within the Growth creative team, with opportunities to learn from a more senior creative leader and potentially contribute to strategic direction.

Operations Impact: The Design Manager's impact is directly tied to the effectiveness of OLLY's growth marketing efforts. By optimizing creative assets and workflows, this role will directly influence key performance indicators such as customer acquisition cost (CAC), conversion rates, engagement metrics, and overall revenue growth across digital and retail channels.

Growth Opportunities:

• Creative Leadership Development: Opportunity to hone leadership skills by managing projects, guiding creative execution, and mentoring junior designers or freelancers.

• Specialization in Performance Creative: Deepen expertise in performance marketing creative, understanding how to craft assets that drive measurable business results across various platforms.

• Technology & Innovation Exposure: Gain hands-on experience with AI-enabled creative workflows and emerging technologies, positioning the candidate at the forefront of creative production innovation.

• Cross-Functional Exposure: Develop a broader understanding of marketing, e-commerce, and operations by collaborating closely with these departments.

• Career Progression: Potential pathways could lead to Sr. Design Manager, Art Director, or Creative Director roles within Growth or Brand Creative teams, depending on performance and organizational needs.

📝 Enhancement Note: This role offers a unique opportunity for a designer who is passionate about both creative craft and measurable business impact. The "Growth" focus provides a distinct career path within operations-focused creative roles, emphasizing data-informed decision-making and efficiency.

🌐 Work Environment

Office Type: Fully Remote within the USA. This role offers significant flexibility, allowing the candidate to work from any location within the United States.

Office Location(s): While fully remote, the role requires approximately 4x travel per year to company offsites. These offsites are crucial for team building, strategic planning, and in-person collaboration, ensuring alignment and fostering strong working relationships.

Workspace Context:

• Remote Collaboration: The primary workspace will be a home office environment. Success will depend on strong self-management, discipline, and effective use of digital collaboration tools.

• Technology Access: Expect to utilize a robust suite of digital tools for design, project management, communication, and collaboration. Access to necessary software and potentially hardware will be provided or supported.

• Team Interaction: While remote, regular virtual meetings, video calls, and collaborative sessions are integral to team interaction and project execution. Offsites provide key opportunities for in-person connection.

Work Schedule:

• Full-time, exempt (salary) position, typically around 40 hours per week. While remote work offers flexibility, candidates must be available during core business hours for team meetings, cross-functional collaboration, and to meet project deadlines. The emphasis on "Tenacious Agility" suggests a need for adaptability and responsiveness.

📝 Enhancement Note: The fully remote nature combined with required travel for offsites offers a balanced approach, providing flexibility while ensuring essential in-person team cohesion and strategic alignment. Candidates should be comfortable with a hybrid-remote model that includes periodic travel.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Video Screen: A preliminary conversation with the Talent team to assess basic qualifications, cultural fit, and interest in the role.

• Round 1: Interviews with the Hiring Manager (Sr. Art Direction Manager, Growth) and 1-2 other members of the Growth creative team to delve into experience, creative approach, and team dynamics.

• Round 2: Further interviews with 2-3 additional team members or cross-functional partners (e.g., Marketing, E-commerce) to evaluate broader collaboration capabilities and stakeholder management.

• Final Round: Homework Assignment: A significant component where candidates will be given 3 questions in advance to prepare and present to the interview panel they've previously engaged with. This assesses problem-solving, strategic thinking, communication, and creative rationale under a defined scenario.

Portfolio Review Tips:

• Curate for Growth: Select portfolio pieces that specifically demonstrate success in performance marketing, e-commerce, and conversion-driven creative. Highlight quantitative results where possible.

• Showcase Motion & Video Expertise: Dedicate a significant portion of your portfolio to motion graphics and video editing projects, showcasing your technical skills and creative storytelling.

• Detail Your Process: For each selected project, clearly articulate the brief, your role, the creative process, challenges faced, solutions implemented, and the measurable outcomes achieved.

• Highlight Scalability & Efficiency: Include examples where you've contributed to or developed scalable creative systems, templates, or workflows that improved efficiency. If you have experience with AI tools in creative production, showcase that.

• Prepare for Presentation: Be ready to present your portfolio confidently, articulating your strategic thinking, design choices, and the impact of your work. The final "Homework" round will heavily test presentation skills.

Challenge Preparation:

• Understand the "Homework": The final "Homework" assignment is a critical part of the process. Anticipate questions related to creative strategy for growth channels, process optimization, and potentially integrating new technologies like AI.

• Practice Presentation Skills: Rehearse your presentation for the "Homework" round, focusing on clear articulation, concise messaging, and demonstrating your understanding of OLLY's brand and growth objectives.

• Demonstrate Collaboration: Be prepared to discuss how you collaborate with cross-functional teams, manage feedback, and influence stakeholders, drawing from specific examples.

• Emphasize Problem-Solving: Frame your responses around how you identify challenges, develop solutions, and drive positive outcomes, particularly within a fast-paced, performance-oriented environment.

📝 Enhancement Note: The "Homework" assignment as a final round is a key differentiator. Candidates should prepare thoroughly for this presentation, treating it as a mini-consulting project where they demonstrate their strategic thinking and ability to apply their skills to OLLY's specific challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, specifically:

  • After Effects: For motion graphics, animation, and complex visual effects.
  • Premiere Pro: For video editing, storytelling, and post-production workflows.
  • Photoshop & Illustrator: For graphic design, asset creation, and manipulation.

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Project Management Tools: Likely experience with tools like Asana, Monday.com, Jira, or similar platforms for task management, workflow tracking, and collaboration.

• Collaboration Platforms: Proficiency in Slack, Microsoft Teams, or similar for day-to-day communication.

Analytics & Reporting:

• Familiarity with digital analytics platforms (e.g., Google Analytics, platform-specific ad managers like Meta Ads Manager, Google Ads) to understand creative performance metrics.

• Experience interpreting data and insights to inform creative decisions. CRM & Automation:

• While not a direct CRM role, an understanding of how creative assets are deployed through e-commerce platforms and digital advertising systems is beneficial.

• Awareness of automation tools or AI platforms that can streamline creative production (e.g., AI image/video generation tools, workflow automation software).

📝 Enhancement Note: The emphasis on Adobe Creative Suite, especially After Effects and Premiere Pro, along with Figma, highlights the hands-on nature of the creative execution. Familiarity with performance marketing tools and an openness to AI technologies are crucial for this "Growth" focused role.

👥 Team Culture & Values

Operations Values:

• Real Respect: Demonstrating genuine consideration for colleagues, partners, and customers, fostering an inclusive and supportive work environment.

• Tenacious Agility: Embracing challenges with perseverance and adapting quickly to changing priorities, market dynamics, and project requirements in a fast-paced growth environment.

• Tactfully Transparent: Communicating openly and honestly, providing constructive feedback and sharing information in a way that is considerate and effective.

• Always Helpful: Proactively offering support, sharing knowledge, and collaborating to achieve shared goals, embodying a team-player mentality.

Collaboration Style:

• Cross-Functional Integration: Actively seeks to build bridges and collaborate effectively with diverse teams (Marketing, Brand, E-Commerce, Operations) to ensure creative is strategically aligned and impactful.

• Feedback-Driven Improvement: Embraces a culture of continuous improvement through constructive peer-to-peer feedback, valuing diverse perspectives to elevate creative quality and process efficiency.

• Knowledge Sharing: Encourages the sharing of insights, best practices, and learnings, particularly around new technologies and performance strategies, to uplift the entire creative organization.

📝 Enhancement Note: OLLY's stated values are crucial for cultural fit. Candidates should be prepared to demonstrate how they embody these values in their daily work, particularly "Tenacious Agility" and "Tactfully Transparent," given the demanding nature of growth marketing and the remote work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Excellence with Performance Demands: The primary challenge will be to consistently produce high-quality, on-brand creative that also meets rigorous performance marketing objectives and conversion rates.

• Scaling Creative Output: Effectively managing the high volume of creative assets required for multiple growth channels while maintaining quality and brand consistency.

• Adopting and Integrating New Technologies: Staying ahead of the curve with emerging creative technologies, particularly AI, and successfully integrating them into existing workflows for tangible business impact.

• Managing Cross-Functional Stakeholder Needs: Navigating diverse priorities and feedback from various departments (Marketing, E-Commerce, Brand) to deliver unified creative solutions.

Learning & Development Opportunities:

• Advanced Motion & Video Skills: Opportunities to refine and expand expertise in cutting-edge motion design and video post-production techniques.

• Performance Creative Specialization: Deep dive into the analytics and strategies behind successful performance marketing creative, becoming a specialist in data-driven content.

• AI in Creative Production: Hands-on experience and leadership in leveraging AI tools to enhance creative workflows, leading to innovation and efficiency.

• Leadership and Management: Developing project management, stakeholder communication, and team guidance skills within a dynamic growth environment.

• Industry Trends: Exposure to the fast-paced world of CPG growth marketing and continuous learning about digital marketing and e-commerce trends.

📝 Enhancement Note: This role is ideal for someone who thrives on solving complex problems, enjoys a challenge, and is eager to learn and grow within a performance-driven creative environment. The challenges presented are opportunities for significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict performance marketing KPIs. How did you approach it, and what was the outcome?" (Focus on process, data utilization, and problem-solving.)

• "How would you approach building a scalable creative system for paid social ads to support OLLY's growth objectives? What tools or technologies would you consider?" (Emphasize system design, efficiency, and technology awareness.)

• "Walk us through a complex motion design or video project you managed from brief to delivery. What were the key challenges, and how did you ensure successful execution and stakeholder satisfaction?" (Highlight project management, creative problem-solving, and collaboration.) Company & Culture Questions:

• "How do OLLY's values (Real Respect, Tenacious Agility, Tactfully Transparent, Always Helpful) resonate with your professional approach, and how would you embody them in this role?" (Prepare specific examples linking your behaviors to these values.)

• "Given OLLY's focus on growth and innovation, how do you stay current with emerging creative technologies like AI, and how would you propose integrating them into our creative processes?" (Showcase proactivity, curiosity, and strategic thinking.)

• "How do you approach managing feedback from multiple stakeholders with potentially conflicting priorities?" (Demonstrate communication, negotiation, and diplomacy skills.) Portfolio Presentation Strategy:

• Quantify Impact: For each piece presented, clearly state the objective, your role, the creative solution, and most importantly, any measurable results or impact (e.g., conversion rate increase, engagement lift, CAC reduction).

• Showcase Process & Rationale: For key projects, detail your creative process, the strategic thinking behind your design choices, and any challenges overcome.

• Highlight Scalability: If possible, present examples of templates, systems, or workflows you've developed or contributed to that demonstrate efficiency and scalability.

• Be Ready for the "Homework": Prepare a polished presentation for the final "Homework" assignment, ensuring it directly addresses the prompt, showcases your strategic thinking, and aligns with OLLY's brand and growth objectives. Practice your delivery to be clear, concise, and confident.

📝 Enhancement Note: The interview process emphasizes both creative craft and business acumen. Candidates should prepare to discuss their work in terms of measurable impact and demonstrate strategic thinking, particularly regarding growth marketing and operational efficiency. The "Homework" is a critical part of assessing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse job board.

• Tailor your Resume: Highlight experience and achievements directly relevant to design management, growth marketing creative, motion design, video production, performance marketing, and cross-functional collaboration. Use keywords from the job description to optimize for Applicant Tracking Systems (ATS).

• Curate Your Portfolio: Ensure your portfolio prominently features work demonstrating success in digital, performance, and e-commerce channels. Include specific examples of motion design and video projects, detailing your process and quantifiable results. Prepare a strong presentation for the "Homework" assignment.

• Research OLLY: Familiarize yourself with OLLY's brand, products, marketing campaigns, and company values. Understand their position in the VMS market and their growth strategies.

• Prepare for "Homework": Proactively think about how you would approach the types of strategic and creative challenges likely to be presented in the final "Homework" assignment, focusing on growth, efficiency, and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.