Digital Webflow Designer (6-month FTC)

📍 Job Overview

Job Title: Digital Webflow Designer (6-month FTC)

Company: Sky

Location: Osterley, United Kingdom

Job Type: Full-time, Temporary

Category: Digital Design & Operations

Date Posted: July 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is focused on the hands-on creation, optimization, and maintenance of digital experiences within the Webflow platform, specifically for internal CSG platforms.

• The position requires a strong understanding of Webflow's capabilities, including CMS collections, components, and reusable structures, to ensure high-quality, scalable, and accessible content delivery.

• A key aspect involves supporting the evolution of CSG Home, the central digital hub for Customer Service Group colleagues, by implementing engaging and user-friendly designs.

• The role demands meticulous attention to detail, proactive collaboration with multidisciplinary teams, and the ability to manage multiple projects concurrently in a fast-paced environment.

📝 Enhancement Note: While this role is primarily a "Designer" position, the emphasis on building, updating, managing content, supporting workflows, QA, and optimizing performance through engagement data places it within the operational scope of digital content management and platform enhancement. It requires a blend of creative design skills and operational execution for digital assets.

📈 Primary Responsibilities

• Build, update, and maintain Webflow pages utilizing CMS collections, components, and reusable structures to ensure efficiency and scalability.

• Deliver rapid content updates across digital platforms, rigorously maintaining quality, brand integrity, and accessibility standards.

• Manage multiple Webflow projects and priorities simultaneously, ensuring timely delivery and adherence to project scopes.

• Develop and maintain scalable component-based design systems to promote consistency and streamline future content creation efforts.

• Apply responsive design principles rigorously across all devices (desktop, tablet, mobile) to ensure optimal user experience.

• Design and build interactive and gamified experiences within Webflow to enhance user engagement and learning.

• Develop engaging interactions, animations, and micro-experiences to create compelling digital narratives.

• Support measurement and optimization efforts by analyzing engagement data and user feedback to inform design decisions.

• Improve User Experience (UX), navigation, layout, and overall platform performance through iterative design and development.

• Support governance, publishing workflows, Quality Assurance (QA), and cross-browser optimization to ensure a seamless user journey.

• Maintain clean, scalable builds adhering to HTML/CSS principles and Webflow best practices for long-term maintainability.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational oversight. Responsibilities like "Support governance, publishing workflows, QA and cross-browser optimisation" and "Support measurement and optimisation through engagement data" indicate a need for structured processes and data-driven decision-making, aligning with operational best practices in digital content management.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Digital Design, Web Development, Human-Computer Interaction, or a related field is implied. Candidates with demonstrable Webflow expertise and project portfolios may be considered without formal education.

Experience: Minimum of 2-5 years of hands-on experience in digital design and Webflow development, with a proven track record of managing and delivering web projects. Experience working on intranet or large-scale internal platforms is highly desirable.

Required Skills:

• Proven hands-on experience building and managing websites in Webflow.

• Strong understanding of Webflow CMS, collections, components, and reusable structures.

• Expertise in responsive design principles across multiple devices and screen sizes.

• Experience working with design systems and creating scalable, component-based builds.

• Demonstrated ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.

• Exceptional attention to detail and a commitment to delivering high-quality, polished work.

• Solid understanding of UX/UI principles, digital accessibility standards (WCAG), and general digital best practices.

• Working knowledge of foundational HTML and CSS concepts and their application within Webflow.

• Strong collaboration and communication skills, with the ability to work effectively within a multidisciplinary team. Preferred Skills:

• Experience designing and building interactive elements, animations, and micro-experiences within Webflow.

• Familiarity with gamification principles and behavioral design to drive user engagement.

• Experience supporting governance frameworks, publishing workflows, and QA processes for digital content.

• Understanding of analytics platforms and their application in performance optimization for web content.

• Experience working on intranet or large-scale internal platforms.

📝 Enhancement Note: The emphasis on "scalable component-based design systems," "governance, publishing workflows, QA," and "support measurement and optimisation through engagement data" suggests a need for candidates who can not only design but also operate within structured digital content management frameworks, ensuring efficiency and long-term maintainability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 diverse Webflow projects, with clear emphasis on the candidate's direct contributions.

• Detailed case studies for at least two projects, illustrating the problem statement, design process, technical implementation in Webflow, and quantifiable outcomes (e.g., improved engagement, reduced bounce rates, faster load times).

• Demonstration of experience with Webflow CMS collections, component creation, and reusable elements, with examples of how these were leveraged for efficiency.

• Evidence of applying responsive design principles and ensuring accessibility standards are met across different devices and user needs.

• Examples of interactive elements, animations, or gamified features developed within Webflow, if applicable. Process Documentation:

• Candidates should be prepared to discuss their process for managing Webflow projects from brief to deployment, including:

  • Workflow design and optimization for content updates and new page builds.

  • Strategies for ensuring brand consistency and quality assurance across all digital assets.

  • Methods for collaborating with designers, developers, and stakeholders to integrate feedback and manage project scope.

  • Approaches to performance measurement and iterative optimization based on user data.

📝 Enhancement Note: For a role involving content management and platform optimization, a portfolio demonstrating not just design aesthetics but also the operational aspects of Webflow development—like systemization, efficiency, and measurable impact—will be crucial. The ability to articulate structured processes is key.

💵 Compensation & Benefits

Salary Range: Based on market research for Digital Webflow Designers with 2-5 years of experience in the UK, particularly in London/Greater London area, the estimated annual salary range for this 6-month FTC role is £35,000 - £50,000 pro rata. This range accounts for the specific skills in Webflow, the FTC nature of the contract, and the benefits package offered by Sky.

Benefits:

• Content & Entertainment: Free NOW package, including Sky Sports and Sky Cinema.

• Financial: Pension package with up to 9% employer contribution, Sharesave scheme, and Tech schemes.

• Health & Wellbeing: Private healthcare with mental health support, Aviva Digital GP, and dental insurance.

• Discounts & Perks: Discounts on Sky products (mobile, broadband, Glass, Protect), and a range of Sky VIP rewards and experiences.

Working Hours: The standard working hours for this full-time, temporary role are 40 hours per week. The hybrid working expectation is 2 days in the office per week.

📝 Enhancement Note: The salary range is estimated based on current UK market data for similar roles and experience levels, adjusted for the contractual nature (FTC) and location. The comprehensive benefits package is a significant draw for this role at Sky.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, Telecommunications. Sky is a leading provider of entertainment, sports, and news, operating across multiple platforms and markets. This industry context implies a fast-paced environment focused on innovation, customer experience, and competitive market positioning.

Company Size: Sky is a large, established enterprise, employing thousands of individuals globally. This suggests structured processes, opportunities for scale, and a robust corporate infrastructure. For operations roles, this means established workflows and potential for significant impact across large user bases.

Founded: Sky was founded in 1989. Its long history indicates stability, extensive experience in the media landscape, and a deep understanding of market evolution. This heritage likely translates into a culture that values both tradition and forward-thinking adaptation.

Team Structure:

• The role sits within the Customer Service Group (CSG) Creative team, reporting to the Senior Creative Lead.

• This team is multidisciplinary, implying collaboration with content strategists, UX/UI designers, developers, and potentially marketing or product managers.

• The focus on CSG Home suggests that the team plays a crucial role in supporting internal operations and employee experience through digital platforms. Methodology:

• Emphasis on delivering high-quality, scalable, and accessible digital experiences aligned with Sky brand standards.

• A proactive approach to content management, optimization, and the evolution of digital hubs.

• Collaboration is key, working closely with various teams to achieve project goals.

• Data-driven insights from engagement data are used to inform optimization strategies.

Company Website: Sky Website URL

📝 Enhancement Note: Sky's position as a major media company suggests a culture that values creativity, customer-centricity (both external and internal, as with CSG Home), and technological advancement. The operations aspect of this role will be embedded within a creative and customer-focused framework.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level (2-5 years experience) Digital Designer role with significant operational responsibilities in content management and platform optimization. While titled "Designer," the core duties involve building, maintaining, and optimizing digital assets within a specific platform (Webflow), requiring a blend of design execution and operational diligence. It's an opportunity to deepen expertise in Webflow and digital content operations.

Reporting Structure: The role reports to the Senior Creative Lead within the CSG Creative team. This structure suggests guidance from a senior creative professional while allowing for independent execution of design and build tasks. Collaboration will likely extend across various internal teams supporting CSG platforms.

Operations Impact: The role directly impacts the efficiency and user experience of internal digital platforms, particularly CSG Home. By ensuring high-quality, accessible content and optimized platform performance, the Digital Webflow Designer contributes to better internal communication, training, and operational efficiency for Customer Service Group colleagues. This, in turn, can indirectly enhance customer service delivery.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow development, CMS management, interactive design, and accessibility standards.

• Platform Optimization: Gain experience in data-driven optimization of internal digital platforms, contributing to measurable improvements in user engagement and content discoverability.

• Cross-Functional Exposure: Work closely with various teams within CSG and potentially other departments, broadening understanding of internal business operations and digital strategy.

• Project Management: Develop skills in managing multiple concurrent projects and prioritizing tasks effectively in a dynamic environment.

📝 Enhancement Note: While the role is a fixed-term contract (FTC), the skills acquired in Webflow development, digital content operations, and platform optimization are highly transferable and in demand, offering a solid foundation for future roles in digital design or operations within larger organizations.

🌐 Work Environment

Office Type: The role is based at Sky's Group HQ in Osterley, which is described as a campus equipped with state-of-the-art technology and workspaces. This indicates a modern, well-resourced, and potentially collaborative office environment.

Office Location(s): Osterley, United Kingdom. This location is accessible via public transport (Syon Lane train station, free shuttle buses from nearby stations) and offers free onsite parking for cars, motorbikes, and bicycles.

Workspace Context:

• The Osterley campus offers ample space for collaboration and innovation, supporting the "big ideas" culture.

• Onsite amenities include subsidized restaurants and cafes, a gym, a cinema, and a beauty salon, contributing to a positive employee experience.

• The environment is designed to support a hybrid working model, with facilities conducive to both focused work and team interaction.

• As part of a multidisciplinary team, opportunities for collaboration with designers, content specialists, and other operational stakeholders are inherent.

Work Schedule: The role is full-time, with an expectation of 40 working hours per week. The hybrid model requires 2 days per week in the Osterley office, allowing for flexibility on the remaining days and how work is structured.

📝 Enhancement Note: The emphasis on a modern, amenity-rich campus and a hybrid working model suggests a company that invests in its employee experience and supports work-life balance, which is attractive for professionals in digital and operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted CVs and portfolios to assess Webflow proficiency, relevant experience, and alignment with required skills.

• First Interview: Likely a conversation with the Senior Creative Lead or a hiring manager to discuss experience, technical skills (Webflow, HTML/CSS), understanding of UX/UI, and approach to design and content management. Portfolio walkthroughs will be expected.

• Technical/Practical Assessment: Potentially a short Webflow-based task or a more in-depth portfolio review session to assess practical skills, problem-solving abilities, and understanding of best practices. This might involve discussing how you'd approach a specific design challenge or optimize an existing page.

• Final Interview: May involve meeting additional team members or stakeholders to assess cultural fit, collaboration style, and overall suitability for the 6-month FTC. Discussion on how you'd contribute to the CSG Home platform's evolution.

Portfolio Review Tips:

• Highlight Webflow Expertise: Ensure at least 2-3 projects clearly demonstrate your comprehensive Webflow skills, including CMS, components, interactions, and responsive design.

• Showcase Operational Thinking: For each project, articulate not just the design but also the process: how you managed content, ensured quality, optimized for performance, and collaborated with others. Quantify results where possible.

• Detail Your Role: Clearly define your specific contributions to each project, especially if it was a team effort.

• Accessibility & Brand: Include examples that demonstrate your understanding and application of accessibility standards and adherence to brand guidelines.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant projects and key takeaways.

Challenge Preparation:

• Webflow Scenarios: Be ready to discuss hypothetical scenarios like optimizing a slow-loading Webflow page, improving navigation for a complex site, or implementing a new feature within the Webflow CMS.

• Problem-Solving: Practice articulating your problem-solving approach, breaking down complex issues, and proposing practical solutions using Webflow and best practices.

• Stakeholder Communication: Prepare to discuss how you'd manage feedback from stakeholders with different priorities (e.g., creative vs. operational).

📝 Enhancement Note: Given the operational aspects of the role, interviewers will likely probe beyond pure design skills to assess a candidate's ability to manage content workflows, ensure quality, and contribute to platform optimization efficiently.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for building, managing, and optimizing digital experiences. Proficiency in its CMS, component system, interactions, and publishing workflows is essential.

• HTML/CSS: Fundamental understanding for building clean, scalable, and maintainable web pages within Webflow.

• Design Software: Proficiency in tools like Figma, Sketch, or Adobe Creative Suite (Photoshop, Illustrator) for design mockups, asset creation, and collaboration.

Analytics & Reporting:

• Webflow Analytics: Understanding how to access and interpret basic site performance and engagement data within Webflow.

• Google Analytics (or similar): Familiarity with using analytics platforms to track user behavior, measure content performance, and identify optimization opportunities is desirable.

CRM & Automation:

• While not a primary focus, familiarity with content management systems (CMS) in general, and potentially internal communication platforms or project management tools (e.g., Jira, Asana, Trello) that might be used for workflow management and collaboration.

📝 Enhancement Note: The "Primary Tools" section highlights Webflow as the central technology. Any experience with supporting design tools and understanding analytics for optimization will be highly valued, linking design execution to operational outcomes.

👥 Team Culture & Values

Operations Values:

• Quality & Detail: A strong emphasis on delivering polished, high-quality work, with meticulous attention to detail in design, content, and build.

• Efficiency & Scalability: Commitment to building reusable components and scalable systems that streamline future work and ensure long-term maintainability.

• Collaboration & Communication: A proactive and communicative approach to working within a multidisciplinary team, valuing input and fostering positive working relationships.

• User-Centricity: A focus on creating accessible, user-friendly experiences that meet the needs of the target audience (in this case, internal CSG colleagues).

• Brand Alignment: Dedication to upholding Sky's brand standards across all digital outputs.

Collaboration Style:

• Cross-functional Integration: This role requires close collaboration with the Senior Creative Lead, other designers, content strategists, and potentially developers or product owners to ensure cohesive digital experiences.

• Feedback & Iteration: An open approach to receiving and incorporating feedback, engaging in iterative design and development processes.

• Knowledge Sharing: Willingness to share expertise in Webflow and digital best practices to benefit the wider team and contribute to platform improvements.

📝 Enhancement Note: The culture likely values both creative innovation and disciplined execution. For operations professionals, this means understanding how to translate creative briefs into functional, well-managed digital assets that adhere to company standards and contribute to operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Projects: Juggling various content updates and new build requests simultaneously while maintaining quality and deadlines.

• Balancing Speed and Quality: Delivering rapid content updates without compromising brand integrity, accessibility, or technical best practices.

• Evolving Platform Needs: Adapting to the evolving requirements of CSG Home and other internal platforms, requiring continuous learning and application of new Webflow features or design strategies.

• Stakeholder Alignment: Navigating feedback and priorities from different stakeholders who may have varying perspectives on design and functionality.

Learning & Development Opportunities:

• Advanced Webflow Skills: Opportunity to master Webflow's more advanced features, including complex interactions, animations, and custom code integrations.

• UX/UI & Accessibility Expertise: Deepen understanding and practical application of UX/UI principles and digital accessibility standards (WCAG 2.1/2.2).

• Data-Driven Design: Gain experience in using engagement data to inform design decisions and drive tangible improvements in platform performance.

• Internal Platform Operations: Learn how digital platforms function within a large enterprise context, supporting internal communication and operational efficiency.

📝 Enhancement Note: The FTC nature means challenges are framed within a defined period, encouraging focused learning and impact. The growth opportunities are practical and skills-based, enhancing a candidate's portfolio for future roles in digital design or operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design concept from brief to a live Webflow page, emphasizing your steps for ensuring quality and accessibility." (Focus on workflow, QA, and best practices).

• "How would you approach optimizing a Webflow page that is underperforming in terms of user engagement or load speed? Walk us through your data analysis and implementation strategy." (Demonstrate analytical and problem-solving skills using engagement data).

• "Imagine you have conflicting feedback from a creative lead and an operational stakeholder regarding a new feature. How would you manage this situation and come to a resolution?" (Assess collaboration and stakeholder management). Company & Culture Questions:

• "What do you know about Sky's commitment to digital innovation and customer experience, and how do you see this role contributing to that?" (Show research and understanding of Sky's broader goals).

• "How do you ensure your Webflow builds align with brand guidelines and maintain a consistent user experience across different projects?" (Discuss brand adherence and design system thinking).

• "Describe a time you had to quickly adapt to a change in project requirements or priorities. How did you handle it?" (Assess adaptability and resilience). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your proposed solution, the technical implementation in Webflow, and the results. Use a story-telling approach.

• Highlight Key Skills: Explicitly point out where your portfolio demonstrates Webflow CMS, component building, responsive design, accessibility, and any interactive elements.

• Quantify Impact: Wherever possible, use metrics (e.g., % increase in engagement, % reduction in bounce rate, time saved on content updates) to showcase the value of your work.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your technical choices, design rationale, and problem-solving approaches within Webflow.

📝 Enhancement Note: Interviewers will be looking for candidates who can articulate a clear, efficient process for Webflow development and content management, backed by a strong portfolio that demonstrates both creative skill and operational awareness.

📌 Application Steps

To apply for this operations-focused digital design position:

• Submit your application through the provided application link on Sky's careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature Webflow projects, specifically highlighting your experience with CMS, component systems, responsive design, and any interactive or gamified elements. If possible, include a case study that touches on content management efficiency or platform optimization.

• Resume Optimization: Ensure your resume clearly states your years of experience with Webflow and related technologies (HTML, CSS). Use keywords from the job description such as "Webflow CMS," "responsive design," "accessibility," and "content management."

• Interview Preparation: Practice articulating your Webflow build process, your approach to content governance and QA, and how you use data for optimization. Prepare to walk through your portfolio projects with a focus on both design execution and operational efficiency.

• Company Research: Familiarize yourself with Sky's brand, its role in the media and entertainment industry, and its commitment to digital experiences. Understand the importance of internal platforms like CSG Home for employee productivity and customer service.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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