Digital Visual Designer

📍 Job Overview

Job Title: Digital Visual Designer

Company: Sunrun

Location: Lehi, UT, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations / GTM Design

Date Posted: May 08, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for bridging the gap between high-impact marketing design and systematic product UI, demanding a versatile designer with expertise in both areas.

• Responsible for creating a cohesive and visually compelling Sunrun experience across all digital touchpoints, from marketing campaigns to in-product user interfaces.

• Plays a key role in maintaining and evolving Sunrun's design system, ensuring brand consistency and enabling efficient design-to-development workflows.

• Focuses on conversion-optimized design for performance marketing initiatives, directly impacting customer acquisition and retention rates.

📝 Enhancement Note: While the title is "Digital Visual Designer," the description clearly indicates a hybrid role encompassing both marketing design and product UI/UX, with a strong emphasis on conversion optimization. This aligns with a GTM (Go-To-Market) or Marketing Operations function that supports direct response marketing and product integration. The emphasis on design systems and developer collaboration points towards a need for structured design thinking, essential in operations roles that aim for scalability and efficiency.

📈 Primary Responsibilities

• Multi-Channel Asset Creation: Develop a diverse range of digital assets, including social media graphics (static and motion), display banners, email templates, web landing pages, and in-product UI screens, all adhering to the Sunrun brand identity.

• Brand Stewardship & Evolution: Act as a guardian of the Sunrun visual identity, ensuring all creative output aligns with brand guidelines while proactively seeking opportunities to elevate the brand's aesthetic and impact.

• Visual Storytelling & Simplification: Translate complex concepts related to solar technology and financial offerings into clear, elegant infographics, visual narratives, and intuitive UI content patterns that build customer trust and reduce friction.

• High-Fidelity Design & Prototyping: Produce pixel-perfect mockups, interactive prototypes, and production-ready assets for desktop, tablet, and mobile platforms, ensuring a seamless user experience across devices.

• Interface Design Excellence: Design user-centered, aesthetically refined interfaces for web and mobile products, focusing on intuitive layouts, effective color schemes, clear typography hierarchies, and engaging interactive elements.

• Design System Contribution: Actively contribute to the development, maintenance, and evolution of Sunrun's design system, component libraries, and UI pattern libraries to ensure consistency and accelerate design-to-development cycles.

• Developer Collaboration: Foster strong partnerships with front-end engineers, communicating design intent clearly and understanding HTML/CSS constraints to facilitate smooth technical implementation.

• Direct Response & Performance Marketing Support: Collaborate with the Performance Marketing team to design compelling ad creative for paid social and digital advertising platforms (e.g., Meta, Google), focusing on driving measurable actions and conversions.

• A/B Testing & Creative Iteration: Generate multiple creative variations for A/B testing to identify visual and UX elements that significantly improve click-through rates, conversion rates, and customer retention.

• Conversion-Optimized User Experience: Ensure all customer-facing touchpoints, from initial ad exposure to the final checkout process, are cohesive, accessible, and strategically optimized for conversion.

• Cross-Functional Project Leadership: Partner effectively with Copywriters, UX Designers, Product Managers, Marketing Leads, and Engineers throughout the project lifecycle, from brief to final delivery.

• Design Presentation & Advocacy: Clearly present and articulate design decisions, professionaly incorporating stakeholder feedback and maintaining a strong, informed point of view.

• AI-Assisted Design Workflows: Leverage AI design tools (e.g., Adobe Firefly, Midjourney) to enhance image creation, automate repetitive tasks, and explore innovative creative concepts, thereby increasing efficiency.

• Industry Trend Awareness: Stay abreast of the latest digital design trends, UI/UX best practices, accessibility standards, and emerging technologies to ensure Sunrun's creative output remains fresh, competitive, and best-in-class.

📝 Enhancement Note: The responsibilities are extensive, covering both B2C marketing creative and B2B product/system design. The emphasis on "conversion-optimized UX," "Direct Response Design," and "A/B Testing Support" clearly positions this role within a GTM operations framework, focusing on measurable outcomes. The requirement to collaborate with engineers and contribute to design systems highlights the need for structured, scalable design processes, a hallmark of operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, or a related field is preferred.

Experience:

• 2+ years of professional design experience in a digital design role, ideally with a blend of marketing and product design responsibilities.

Required Skills:

• Portfolio: A robust portfolio demonstrating mastery of layout, typography, color theory, and user-centered design principles, with clear examples of both brand/marketing campaigns and UI/product design.

• Software Mastery: Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Design Systems: Demonstrated experience building, maintaining, and contributing to design systems, component libraries, and style guides within tools like Figma.

• Motion Graphics: Intermediate to advanced skills in motion design, including creating animated social content, GIFs, and short-form video assets.

• Front-End Fluency: A strong understanding of HTML/CSS constraints and the ability to communicate effectively with developers regarding technical implementation.

• Performance Design: Proven track record designing direct-response assets for paid social and digital advertising, with a solid understanding of metrics that drive click-through and conversion.

• AI Fluency: Comfort and experience utilizing AI tools (e.g., Adobe Firefly, Midjourney) to enhance creative processes, accelerate production, and explore generative design concepts.

• Project Management: Ability to effectively manage multiple concurrent projects, prioritize tasks based on business impact, and meet tight deadlines.

• Communication & Presentation: Excellent presentation, verbal, and written communication skills; adept at defending design decisions, incorporating feedback professionally, and collaborating with diverse stakeholders.

Preferred Skills:

• Experience with Salesforce Marketing Cloud.

• Familiarity with accessibility standards and best practices in design.

• Experience with responsive design principles across various breakpoints.

📝 Enhancement Note: The "Front-End Fluency" requirement, while not expecting coding ability, is crucial for operations roles that need to bridge the gap between creative vision and technical execution. This indicates a need for practical understanding of implementation constraints, a common requirement in GTM and marketing operations to ensure designs are feasible and efficient. The emphasis on a portfolio showcasing both marketing and UI work reinforces the hybrid nature of the role and the need for structured, scalable design output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Campaign Showcase: Include case studies or examples of digital marketing campaigns designed for direct response, highlighting A/B tested creative and their impact on conversion rates.

• UI/Product Design Examples: Present examples of user interface designs for web or mobile applications, demonstrating user-centered design principles, intuitive layouts, and a consistent visual language.

• Design System Contribution: Showcase contributions to or examples of design systems, style guides, or component libraries, illustrating an understanding of scalability, consistency, and design-to-development handoff.

• Brand Consistency Examples: Demonstrate how you've maintained and evolved brand identity across various digital channels and asset types, ensuring a cohesive customer experience.

• Motion Graphics Work: Include examples of animated social media graphics, GIFs, or short-form video content to showcase motion design capabilities.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing workflows for creative asset production, from brief to final delivery, including collaboration with stakeholders.

• Design System Implementation: Articulate your process for contributing to or maintaining a design system, including documentation, component creation, and version control.

• Performance Marketing Collaboration: Explain your process for partnering with performance marketing teams, including how you incorporate feedback and data from A/B tests into future creative iterations.

• Cross-Functional Handoff: Detail your process for handing off design assets to developers, ensuring clarity on specifications, interactive elements, and brand guidelines.

📝 Enhancement Note: The emphasis on a portfolio demonstrating both marketing and UI work, along with contributions to design systems, is critical for operationalizing design. This suggests that the company values structured, repeatable processes for design creation and asset management, which are key to scalability in a GTM context. Candidates should be ready to discuss their systematic approach to design challenges.

💵 Compensation & Benefits

Salary Range: $74,773.20 to $99,697.60 USD per year.

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Life Insurance

• Disability Insurance

• 401k Plan with Company Match

• Stock Purchase Plan

• Paid Vacations/Holidays

• Paid Baby Bonding Leave

• Employee Discounts

• PowerU - 100% Funded Education Programs

• Employee Donation Matching

• Volunteer Hour Rewards

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range provided is specific to the US market, reflecting typical compensation for a designer with 2-5 years of experience in a major metropolitan or high-cost-of-living area. The extensive benefits package is standard for a full-time role at a large corporation, offering comprehensive support for employees and their families, which is a significant factor for long-term career planning in operations roles that often require dedication and stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Renewable Energy / Solar Technology. Sunrun is a leader in the solar and home battery storage industry, focusing on providing clean, renewable energy solutions to homeowners. This industry context emphasizes innovation, sustainability, and customer empowerment.

Company Size: Sunrun is a large, publicly traded company with a significant employee base, indicating a structured corporate environment with established processes and opportunities for career advancement.

Founded: Sunrun was founded in 2007. This history suggests a company that has evolved and scaled significantly, likely developing robust operational frameworks and a well-defined brand identity over its years of operation.

Team Structure:

• The role seems to be within a marketing or creative department that supports go-to-market strategies and product development.

• It implies collaboration with various teams, including Performance Marketing, UX Design, Product Management, Copywriting, and Engineering.

Methodology:

• Data-Driven Design: A strong emphasis on performance marketing and A/B testing suggests a data-driven approach to design decisions, where visual elements are iterated upon based on measurable outcomes.

• Systematic Approach: The requirement to contribute to and maintain a design system points to a methodology focused on consistency, scalability, and efficiency in design production.

• Agile Collaboration: Close partnerships with engineers and product managers indicate an agile or iterative development process where design and development are closely integrated.

Company Website: https://www.sunrun.com/

📝 Enhancement Note: Sunrun's mission-driven focus on clean energy can be a significant cultural draw for employees. For operations roles, this means understanding how to translate that mission into tangible customer journeys and efficient processes. The company's established presence suggests a need for both creativity and rigorous process adherence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level designer (2-5 years of experience) with a specialized blend of marketing and UI design skills. It's a critical GTM support function that requires both creative flair and a systematic, results-oriented approach.

Reporting Structure: While not explicitly stated, this role likely reports into a Design Lead, Creative Director, or Marketing Operations Manager. The emphasis on collaboration suggests a matrixed reporting structure where the designer works closely with various project stakeholders.

Operations Impact: The Digital Visual Designer directly impacts Sunrun's revenue by:

• Designing high-converting marketing assets that drive lead generation and customer acquisition.

• Creating cohesive and trustworthy user experiences that improve customer engagement and retention.

• Ensuring brand consistency across all digital touchpoints, reinforcing brand equity and customer confidence.

Growth Opportunities:

• Specialization: Deepen expertise in UI/UX design, motion graphics, or performance marketing creative.

• Design System Leadership: Take on more responsibility for the evolution and management of the design system.

• Cross-Functional Transition: Move into product management or marketing operations roles by leveraging design system knowledge and understanding of GTM processes.

• Team Lead/Management: With significant experience and demonstrated leadership, potentially move into a Lead Designer or Art Director role.

• Industry Expertise: Develop deep knowledge of the renewable energy sector, becoming a subject matter expert in design for this industry.

📝 Enhancement Note: The role's dual focus on marketing creativity and systematic UI design offers a unique growth path. For operations professionals, understanding how design contributes to GTM success and efficiency is key. This role provides an opportunity to develop a strong portfolio in both creative execution and process-driven design, valuable for future operations leadership roles.

🌐 Work Environment

Office Type: The role is based in Lehi, UT, and is designated as "On-site," indicating a traditional office environment. This suggests a collaborative workspace designed for in-person teamwork and interaction.

Office Location(s): Lehi, UT, United States (with potential proximity to American Fork, UT). This region is part of Utah's growing tech corridor, often referred to as "Silicon Slopes," known for its vibrant tech community and business-friendly environment.

Workspace Context:

• Collaborative Hub: The on-site nature implies a workspace designed for team collaboration, brainstorming sessions, and direct interaction with colleagues across marketing, product, and engineering teams.

• Technology Access: Employees will have access to the necessary hardware, software (Figma, Adobe Creative Suite), and potentially advanced design tools, including AI-assisted platforms.

• Cross-Functional Interaction: The environment is conducive to frequent informal and formal interactions with various departments, fostering a holistic understanding of business operations and GTM strategies.

Work Schedule: The standard work schedule is 40 hours per week. As an on-site role, adherence to typical business hours is expected, though the specific daily schedule might offer some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: An on-site role in a tech hub like Lehi, UT, often means working in a modern office environment that encourages collaboration. For operations roles, this physical presence can facilitate quicker decision-making, stronger team cohesion, and more direct feedback loops, which are vital for efficient process execution and problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruiter (Jacquie Hoffman) to assess basic qualifications and alignment with the role's requirements.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, likely with a hiring manager or design lead. Expect discussions about specific projects, your design process, and how you approached challenges.

• Skills-Based Exercise: Potentially a design challenge or case study, either take-home or in-interview, to evaluate your skills in Figma, Adobe Creative Suite, and your ability to apply design principles to specific problems (e.g., designing a landing page for a campaign, or a UI component).

• Cross-Functional Interviews: Interviews with key stakeholders from Marketing, Product, and Engineering teams to assess your collaboration style, communication skills, and understanding of their respective needs.

• Final Interview: A concluding interview with a senior leader to discuss cultural fit, career aspirations, and overall alignment with Sunrun's mission and values.

Portfolio Review Tips:

• Curate for Hybridity: Ensure your portfolio clearly showcases both your marketing/performance design work and your UI/product design work. Use distinct sections or clear labeling.

• Process Over Polish: For each project, explain your thought process, the problem you were solving, your role, the tools you used, and the outcome. Quantify results where possible (e.g., "increased conversion by X%").

• Highlight Design System Contributions: If you have examples of contributing to or building design systems, showcase them prominently. Explain your approach to consistency and scalability.

• Showcase AI Tool Usage: Briefly explain how you've leveraged AI tools in your workflow, perhaps in a dedicated section or within specific project descriptions.

• Tailor to Sunrun: Research Sunrun's current marketing and product interfaces. Consider how your work aligns with their brand and mission.

Challenge Preparation:

• Figma & Adobe Proficiency: Be ready to demonstrate your skills live or discuss your proficiency. Practice common UI patterns and marketing asset creation workflows.

• Design System Understanding: Prepare to discuss how you would contribute to or maintain a design system, including component structure and documentation.

• Conversion Optimization Mindset: Think about how visual design impacts conversion rates. Be ready to discuss strategies for designing high-performing ads and landing pages.

• Communication Clarity: Practice articulating your design decisions clearly and concisely, anticipating questions from non-design stakeholders (e.g., marketing managers, engineers).

📝 Enhancement Note: The emphasis on a hybrid portfolio (marketing + UI) and the mention of AI tools are key differentiators. Candidates should prepare to discuss their systematic approach and how they leverage technology to enhance efficiency and creativity, which aligns with operational excellence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for UI design, prototyping, and design system management. This will be the primary tool for interface and component design.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed marketing graphics.
  • Illustrator: For vector graphics, icons, infographics, and logo work.
  • After Effects: For motion graphics, animated social content, GIFs, and short-form video editing.

Analytics & Reporting:

• Familiarity with performance marketing platforms like Meta Ads and Google Ads is essential for designing effective creative.

CRM & Automation:

• Salesforce Marketing Cloud: Experience with this platform is a strong plus, indicating a need to design assets that integrate seamlessly with email marketing and automation workflows.

Emerging Tools:

• AI Design Tools: Comfort and experience with tools like Adobe Firefly and Midjourney for image generation, concept exploration, and accelerating creative production.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and Salesforce Marketing Cloud, along with AI tools, indicates a modern and integrated design workflow. Proficiency in these tools is essential for operational efficiency and for contributing to a scalable design system. Candidates should be prepared to discuss their experience with each.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A focus on creating intuitive and trustworthy experiences for homeowners looking to adopt solar energy.

• Innovation & Sustainability: A commitment to clean energy and a proactive approach to adopting new technologies and design methods.

• Collaboration & Transparency: Open communication and teamwork are essential for bridging the gap between creative, marketing, product, and engineering.

• Data-Driven Decision Making: Using performance metrics and A/B testing results to inform design choices and optimize for business impact.

• Efficiency & Scalability: A drive to create repeatable processes and design systems that enable rapid deployment of marketing and product updates.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with diverse teams, necessitating strong communication skills and the ability to translate design concepts for non-design audiences.

• Feedback-Oriented: A culture that encourages constructive feedback and iterative design improvements, where designers are expected to present and defend their work professionally.

• Agile & Responsive: The ability to adapt to evolving project needs, tight deadlines, and the dynamic nature of digital marketing and product development.

📝 Enhancement Note: Sunrun's values, particularly those focused on innovation, sustainability, and data-driven decision-making, are highly relevant to an operations-minded designer. This role is not just about aesthetics; it's about contributing to business objectives through efficient and effective design processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative & Conversion: Effectively merging high-impact brand storytelling with the demands of direct-response marketing and conversion optimization.

• Design System Maintenance: Keeping a design system up-to-date and ensuring adoption across multiple teams and projects can be complex.

• Cross-Functional Alignment: Navigating differing priorities and perspectives from marketing, product, and engineering teams.

• Rapid Iteration: Keeping pace with the fast-evolving digital marketing landscape and the need for frequent creative updates.

• AI Integration: Effectively leveraging new AI tools while maintaining brand integrity and design quality.

Learning & Development Opportunities:

• Advanced Design System Training: Opportunities to deepen expertise in design system architecture and management.

• Performance Marketing Specialization: Gaining insights into conversion rate optimization (CRO) strategies and analytics.

• Product Design Immersion: Expanding UI/UX skills through close collaboration with product teams.

• AI Design Workshops: Learning best practices and new techniques for using generative AI in design.

• Industry Knowledge: Developing a strong understanding of the renewable energy sector and its unique design challenges.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong communication, and a results-oriented mindset, all critical traits for success in operations. The growth opportunities offer a clear path for skill development and career progression within a dynamic, mission-driven company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative brand expression with strict conversion goals. How did you approach it, and what was the outcome?" (Focus on your process for A/B testing, data integration, and iterative design for performance.)

• "Walk us through your contribution to a design system. What was your process for creating components, ensuring consistency, and collaborating with developers?" (Highlight your understanding of scalability, documentation, and cross-functional handoffs.)

• "How do you leverage AI tools in your design workflow? Provide an example of how AI helped you overcome a creative challenge or improve efficiency." (Be specific about the tools used and the tangible benefits.)

Company & Culture Questions:

• "What interests you about Sunrun's mission and the renewable energy industry?" (Show genuine interest and align your values with the company's mission.)

• "How do you approach receiving and incorporating constructive feedback on your designs from non-design stakeholders?" (Emphasize professionalism, active listening, and a collaborative problem-solving approach.)

Portfolio Presentation Strategy:

• Structure for Hybridity: Clearly segment your portfolio into "Marketing & Performance Design" and "UI & Product Design" sections.

• Case Study Deep Dives: For 2-3 key projects, prepare detailed case studies. For marketing pieces, focus on the campaign goal, target audience, creative strategy, A/B testing results, and ROI. For UI projects, focus on user problems, design process, user flows, key features, and user feedback.

• Demonstrate System Thinking: If you have design system work, explain its structure, how you contributed, and how it benefits developers and other designers.

• Showcase Tool Proficiency: Briefly mention the tools used for each project, especially Figma, Adobe Suite, and any AI tools.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the impact of your design work on business objectives (leads, conversions, engagement, efficiency).

📝 Enhancement Note: The interview preparation focuses on demonstrating a hybrid skill set, a systematic approach to design (design systems, process), and a results-oriented mindset (performance marketing, data). Candidates should be ready to articulate their contributions to operational efficiency and business outcomes through design.

📌 Application Steps

To apply for this Digital Visual Designer position:

• Submit your application through the provided link on the Sunrun Careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of both high-converting marketing assets and well-structured UI designs. Ensure it highlights your experience with Figma, Adobe Creative Suite, and any contributions to design systems.

• Resume Optimization: Update your resume to emphasize keywords relevant to visual design, UI/UX, performance marketing creative, design systems, and proficiency in required software. Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, your experience with A/B testing and conversion optimization, and how you leverage AI tools. Prepare specific examples from your portfolio for potential interview discussions.

• Company Research: Thoroughly research Sunrun's mission, brand, current marketing campaigns, and product interfaces. Understand their commitment to clean energy and how design supports their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.