Digital UX/UI Designer

📍 Job Overview

Job Title: Digital UX/UI Designer

Company: GN Group

Location: Ballerup, Denmark

Job Type: FULL_TIME

Category: UX/UI Design, Digital Product Design

Date Posted: 2026-05-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution of digital user experiences across global brands and platforms, focusing on intuitive and visually compelling interfaces.

• Translate user needs, business objectives, and technical constraints into scalable, user-centered digital solutions.

• Own projects from conceptualization and wireframing through to the delivery of polished, implementation-ready designs.

• Collaborate closely with cross-functional teams, including developers, product owners, and marketers, to ensure cohesive and effective digital product development.

📝 Enhancement Note: This role is situated within GN Hearing's Global Marketing & E-commerce team, indicating a strong focus on customer-facing digital touchpoints, e-commerce platforms, and marketing collateral. The emphasis on "shaping and improving digital experiences" suggests a proactive role in driving digital transformation rather than solely executing pre-defined tasks. The mention of "medical-grade hearing aids" and "audiology" provides critical context for understanding the user base and the impact of design decisions.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-fidelity wireframes, mockups, and interactive prototypes for web and mobile applications.

• Develop and maintain robust design systems to ensure consistency, scalability, and efficiency across all digital touchpoints.

• Conduct user research and usability testing to gather insights and validate design decisions, ensuring a user-centered approach.

• Collaborate with product managers and engineering teams to define user requirements, product features, and technical specifications.

• Create visually appealing and on-brand user interfaces that align with GN Hearing's global brand guidelines and marketing objectives.

• Optimize existing digital experiences for improved user engagement, conversion rates, and overall customer satisfaction.

• Present design concepts and rationale clearly and persuasively to stakeholders at all levels of the organization.

• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design to continuously enhance design quality and innovation.

📝 Enhancement Note: The responsibility for "owning projects from early concepts and wireframes all the way to polished, implementation-ready designs" implies a significant level of autonomy and end-to-end project management within the design scope. The focus on "scalable, user-centered digital solutions" points to the need for designs that can adapt to future growth and diverse user needs within the audiology sector.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected, though equivalent practical experience will be considered.

Experience: 2-5 years of professional experience in UX/UI design, with a proven track record of delivering successful digital products and experiences.

Required Skills:

• Demonstrated expertise in both User Experience (UX) and User Interface (UI) design principles and methodologies.

• Proficiency in industry-standard design and prototyping tools, with a strong emphasis on Figma.

• Experience in creating and managing comprehensive design systems to ensure brand consistency and design scalability.

• Ability to translate complex user needs and business requirements into intuitive and effective design solutions.

• Strong understanding of user-centered design principles, usability testing, and user research techniques.

• Experience with modern digital workflows and collaboration tools.

• Excellent visual design skills, with a keen eye for detail, typography, color, and layout.

Preferred Skills:

• Experience working within a global marketing or e-commerce team.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate communication with developers.

• Experience designing for the healthcare or medical device industry, or with products targeting specific user demographics.

• Knowledge of accessibility standards (e.g., WCAG) and experience designing inclusive digital experiences.

📝 Enhancement Note: Given the "mid-level" experience indicated, the expectation is for a candidate who can independently manage design tasks and contribute strategically, rather than requiring extensive supervision. The emphasis on Figma and design systems suggests these are critical tool proficiencies for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end UX/UI design projects, demonstrating your ability to solve complex problems.

• Case studies that clearly articulate the problem, your design process, your role, the solutions implemented, and the measurable impact (e.g., improved conversion rates, user satisfaction scores).

• Examples of wireframes, user flows, interactive prototypes, and high-fidelity UI designs.

• Demonstrations of your experience with Figma and how you leverage its features for efficient design and collaboration.

Process Documentation:

• Showcase your ability to document design processes, including research methodologies, user journey mapping, and usability testing reports.

• Examples demonstrating how you collaborate with developers and product owners, including handoff processes and feedback loops.

• Illustrate your approach to iterative design and how you incorporate feedback to refine solutions.

📝 Enhancement Note: The explicit requirement to "add your CV and a link to your portfolio" underscores its critical importance. The portfolio should not just display aesthetic work but also provide tangible evidence of problem-solving skills and impact. The context of "global brands and platforms" means portfolio pieces should ideally reflect experience with diverse user bases or internationalization.

💵 Compensation & Benefits

Salary Range: Given the location (Ballerup, Denmark), experience level (2-5 years), and the nature of the role within a global tech/healthcare company, a competitive salary range is estimated between DKK 350,000 - DKK 500,000 annually. This range is based on industry benchmarks for UX/UI designers in Denmark, considering the cost of living and demand for specialized digital design skills.

Benefits:

• Flexible working arrangements, allowing for a healthy work-life balance.

• Exposure to an international environment, fostering global perspectives and collaboration.

• Close cross-functional teamwork, providing opportunities to learn from and contribute to diverse teams.

• Opportunity to work on meaningful digital experiences that directly impact users' lives globally.

• Potential for professional development and skill enhancement within a leading audiology company.

• Trust-based work culture encouraging autonomy and responsibility.

Working Hours: The standard full-time working hours are approximately 40 hours per week, with flexibility offered to accommodate work-life balance, as per company culture.

📝 Enhancement Note: Salary estimates are based on general market data for Denmark and similar mid-level UX/UI roles. Actual compensation may vary based on specific skills, experience, and negotiation. The benefits listed are directly extracted from the job description and highlight the company's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology, Audiology, Consumer Electronics. GN Group is a global leader in intelligent audio and hearing solutions. Specifically, GN Hearing focuses on transforming lives through advanced hearing aids and related technologies. The recent announcement regarding the sale of GN's Hearing business to Amplifon S.p.A. indicates a period of strategic transition, with GN Group looking to expand its position in audio and video peripherals.

Company Size: GN Group is a large enterprise with a significant global presence, likely employing several thousand individuals across various divisions and locations. This scale offers opportunities for broad impact and career development within a structured environment.

Founded: GN Group was founded in 1869, signifying a long history and deep expertise in its fields. This heritage suggests a stable, established organization with a strong foundation, while its focus on innovation indicates a forward-looking approach.

Team Structure:

• The Digital UX/UI Designer will be part of the Global Marketing & E-commerce team, a dynamic unit focused on enhancing customer engagement and driving sales through digital channels.

• This team likely comprises specialists in digital marketing, e-commerce management, content creation, and potentially other design disciplines.

Methodology:

• User-centered design is a core methodology, emphasizing the importance of understanding and meeting user needs in all digital initiatives.

• Data-driven decision-making is likely prevalent, with a focus on analytics to inform design improvements and measure impact.

• Agile principles are expected to guide development workflows, promoting flexibility, rapid iteration, and cross-functional collaboration.

• Innovation and continuous improvement are key drivers, encouraging designers to explore new solutions and refine existing ones.

Company Website: https://www.gn.com/

📝 Enhancement Note: The strategic divestment of the Hearing business and focus on audio/video peripherals signifies a significant shift for GN Group. While this role is within the context of GN Hearing's current structure, candidates should be aware of the broader organizational changes and future direction. The company's long history combined with a focus on innovation suggests a culture that values both tradition and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It signifies a designer who is beyond entry-level tasks and can independently manage design projects, contribute to design strategy, and mentor junior designers if the opportunity arises. The scope includes shaping digital experiences across global platforms, indicating a significant level of responsibility and impact.

Reporting Structure: The Digital UX/UI Designer will report to a manager within the Global Marketing & E-commerce team. This structure implies a direct line of communication for project assignments, performance reviews, and career development discussions, with potential collaboration across various departments that interface with marketing and e-commerce initiatives.

Operations Impact: The role has a direct impact on GN Hearing's digital transformation journey and its global e-commerce performance. By creating intuitive and engaging digital experiences, this designer will influence customer acquisition, conversion rates, brand perception, and overall user satisfaction, directly contributing to revenue generation and market competitiveness.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX/UI, such as user research, interaction design, or design systems management.

• Leadership Development: Progress into a Senior UX/UI Designer role, leading larger projects, mentoring junior designers, and contributing more significantly to design strategy.

• Cross-Functional Mobility: Transition into related roles such as Product Management, Digital Marketing, or E-commerce Strategy, leveraging a strong understanding of user needs and digital platforms.

• Industry Expertise: Develop specialized knowledge within the healthcare technology and audiology sector, becoming a go-to expert for user-centered design in this domain.

📝 Enhancement Note: The "digital transformation journey" mentioned suggests that this role is crucial in modernizing GN Hearing's digital presence. Growth opportunities are likely tied to the success of these initiatives and the candidate's ability to drive impactful design solutions.

🌐 Work Environment

Office Type: The role is based in Ballerup, Denmark, and is described as a hybrid role. This suggests a combination of in-office collaboration and remote work. GN Group emphasizes "flexible working whenever possible," indicating a trust-based environment where employees can balance in-person collaboration with remote productivity.

Office Location(s): The primary office location is Ballerup, Denmark. This location likely offers modern facilities and a collaborative workspace designed to foster innovation and teamwork.

Workspace Context:

• The workspace is expected to be collaborative, facilitating close interaction with developers, product owners, marketers, and other stakeholders.

• Access to modern design tools and technology, including Figma, is a given.

• Opportunities for spontaneous discussions and formal meetings to drive project progress and problem-solving.

• A professional yet innovative environment that encourages creative thinking and user-centric solutions.

Work Schedule: A standard full-time schedule of approximately 40 hours per week is expected, with flexibility built into the company's culture. This allows for adapting work patterns to project needs while maintaining work-life balance.

📝 Enhancement Note: The emphasis on "trust, collaboration, and innovation" as core cultural elements suggests a work environment where initiative is valued, and employees are empowered to contribute to the company's success. The hybrid model indicates a modern approach to work, balancing the benefits of in-person interaction with the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.

• Hiring Manager Interview: A discussion focusing on your experience, design philosophy, and suitability for the team and company culture. This may include behavioral questions and a review of specific portfolio pieces.

• Design Challenge/Case Study: You may be asked to complete a design exercise or present a detailed case study from your portfolio, demonstrating your problem-solving skills, design process, and ability to articulate your rationale.

• Team/Cross-functional Interview: An opportunity to meet with potential colleagues (developers, marketers, product owners) to assess collaboration style and cultural fit.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent your UX/UI skills and the requirements of this role (e.g., e-commerce, global platforms, user-centered design).

• Tell a Story: For each project, clearly outline the problem, your specific role and contributions, your design process (research, ideation, prototyping, testing), the final solution, and the measurable outcomes. Use visuals effectively.

• Highlight Figma Proficiency: Showcase how you've used Figma to its full potential, including design systems, prototyping, and collaborative features.

• Demonstrate Impact: Quantify results whenever possible (e.g., X% increase in conversion, Y% improvement in user satisfaction).

• Tailor to GN Hearing: If possible, subtly tailor your presentation to reflect an understanding of GN Hearing's mission (improving lives through sound) and industry.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the brief, target users, and business goals.

• Focus on Process: Demonstrate a clear, logical, and user-centered design process, even if you cannot complete all stages within the given time.

• Communicate Effectively: Clearly articulate your thought process, assumptions, and design decisions. Be prepared to answer questions and receive feedback constructively.

• Emphasize Collaboration: Show how you would collaborate with stakeholders (developers, product owners) if this were a real project.

📝 Enhancement Note: The job description explicitly requests a portfolio link. Candidates must prepare a compelling online portfolio that clearly demonstrates their UX/UI capabilities and project impact. The mention of "transferable skills" suggests that while specific experience is valued, a strong design foundation and a proactive mindset can also be highly regarded.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and design system management. High proficiency is expected.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially others like InVision, for creating interactive user flows.

• Wireframing Tools: Figma, Sketch, Adobe XD, or similar for early-stage conceptualization.

Analytics & Reporting:

• While not a primary responsibility, a basic understanding of how design impacts analytics and reporting tools (e.g., Google Analytics, Adobe Analytics) is beneficial for measuring design effectiveness.

CRM & Automation:

• Experience with e-commerce platforms (e.g., Shopify, Salesforce Commerce Cloud) and marketing automation tools can be advantageous for understanding the broader digital ecosystem.

• Familiarity with project management and collaboration tools like Jira, Confluence, Asana, or Trello for workflow management.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill and tool. This indicates it's the primary design platform, and candidates should be prepared to showcase their expertise within this specific tool. Proficiency in design systems is also heavily emphasized, suggesting a need for structured and scalable design practices.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and prioritizing user needs in all design decisions, aiming to enhance lives through sound.

• Innovation: A drive to explore new technologies and creative solutions to improve digital experiences and product offerings.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Quality & Excellence: A dedication to delivering high-quality, impactful designs that meet both user expectations and business objectives.

• Flexibility & Trust: A culture that empowers employees with autonomy and flexibility, built on mutual trust and accountability.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with developers, product owners, marketers, and other stakeholders to ensure design alignment and seamless implementation.

• Open Communication: Encouraging feedback, constructive criticism, and knowledge sharing within the team and across departments.

• Agile Approach: Working in iterative cycles, adapting to feedback, and continuously refining designs based on project needs and user insights.

📝 Enhancement Note: The company's mission to "transform lives through the power of sound" should inform the designer's approach, fostering empathy and a focus on creating meaningful user experiences. The emphasis on flexibility and trust suggests a modern, employee-empowering work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Effectively balancing the needs of various global user segments, business objectives, and technical limitations within a complex product ecosystem.

• Navigating Organizational Change: Adapting to and contributing to the strategic shifts within GN Group, particularly following the announced sale of the Hearing business.

• Maintaining Brand Consistency: Ensuring a cohesive and high-quality brand experience across a multitude of digital touchpoints and platforms globally.

• Keeping Pace with Technology: Staying current with rapid advancements in UX/UI design, digital technologies, and user expectations.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to attend workshops, conferences, or online courses to enhance expertise in areas like advanced prototyping, user research methodologies, or accessibility design.

• Industry Specialization: Deepen knowledge of the audiology and hearing healthcare sector, understanding specific user challenges and design considerations.

• Leadership Training: Potential to develop leadership skills through project ownership, mentoring, and contributing to design strategy discussions.

• Cross-functional Exposure: Gaining insights into marketing, e-commerce, and product development processes through close collaboration.

📝 Enhancement Note: The ongoing strategic changes within GN Group present both a challenge and an opportunity for growth. Designers who can adapt and contribute positively during transitions will find significant development prospects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements in a design project. How did you approach it, and what was the outcome?" (Focus on negotiation, compromise, and user advocacy).

• "How do you approach creating or maintaining a design system? What are the key components and benefits?" (Highlight process, tools like Figma, and scalability).

Company & Culture Questions:

• "What interests you about GN Group and our mission to transform lives through sound?" (Research GN's mission, values, and recent news).

• "How do you approach collaboration with developers and product managers?" (Emphasize communication, feedback loops, and understanding technical constraints).

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem you were solving and the business/user goals for each project.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to guide the audience through your process and solutions.

• Highlight Your Role: Be specific about your individual contributions, especially in team projects.

• Quantify Impact: Present data and metrics that demonstrate the success of your designs.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and alternative solutions.

📝 Enhancement Note: Candidates should be ready to discuss their experience with Figma and design systems in detail. Demonstrating an understanding of GN Hearing's specific industry (audiology/hearing healthcare) and its mission will be a significant advantage.

📌 Application Steps

To apply for this Digital UX/UI Designer position:

• Submit your CV and Portfolio: Ensure your CV is up-to-date and clearly highlights relevant experience. Your portfolio link must be easily accessible and showcase your best work.

• Tailor your Portfolio: Select projects that best align with the requirements of this role, particularly those involving e-commerce, global platforms, and user-centered design.

• Prepare for Case Studies: Be ready to discuss your design process, challenges, and outcomes for 2-3 key projects in detail during interviews.

• Research GN Group: Understand the company's mission, values, recent news (including the Hearing business sale), and its position in the market.

• Practice Presentation Skills: Rehearse presenting your portfolio and answering common interview questions to ensure a confident and articulate delivery.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.