Digital Marketing Designer (UX/UI, Web & Campaigns) (TOR, ON)

📍 Job Overview

Job Title: Digital Marketing Designer (UX/UI, Web & Campaigns)

Company: Recrute Action

Location: Toronto, ON, Canada

Job Type: Full-time, Contract

Category: Marketing Operations & Design

Date Posted: April 15, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Role Summary

• Drive impactful visual experiences within the insurance sector by shaping multi-channel marketing campaigns across digital and print platforms.

• Combine creativity, UX/UI thinking, and collaborative skills within an agile environment to enhance engagement and brand impact through design excellence.

• Develop and execute design concepts and creative assets supporting key campaign objectives including lead generation, retention, cross-sell, upsell, and awareness initiatives.

• Apply human-centered design thinking and UX/UI principles to create intuitive, accessible, and engaging digital experiences that align with brand standards.

📝 Enhancement Note: This role is a hybrid of creative design and marketing operations, focusing on the visual execution and user experience of marketing campaigns. The emphasis on the insurance industry suggests a need for understanding regulatory compliance and data-driven decision-making in design.

📈 Primary Responsibilities

• Develop and execute design concepts and creative assets supporting campaign objectives, such as lead generation, customer retention, cross-sell, upsell, and brand awareness initiatives.

• Create user-centered visual designs across a spectrum of online and offline channels, including email campaigns, web pages, landing pages, social media graphics, digital advertisements, blog imagery, print advertisements, and direct mail pieces.

• Deliver high-quality visual design that strictly adheres to established brand standards, encompassing layout, typography, color palettes, and overall composition.

• Apply human-centered design thinking and UX/UI principles to produce intuitive, accessible, and user-friendly digital experiences across all touchpoints.

• Collaborate closely with cross-functional partners, including marketing strategists, product managers, copywriters, and development teams, to ensure the cohesive and effective execution of integrated campaign concepts.

• Actively participate in agile ceremonies, such as daily stand-ups, sprint planning sessions, and sprint retrospectives, contributing to team collaboration, efficiency, and timely delivery of design assets.

• Ensure all design outputs are accurate and compliant with relevant regulatory guidelines, liaising with compliance teams as necessary to maintain adherence.

• Incorporate data insights and user feedback into the refinement of creative outputs and to inform future design strategies and campaign optimizations.

• Contribute to campaign ideation, user journey mapping, and overall creative development processes alongside key stakeholders to foster innovative solutions.

• Support the maintenance and strategic evolution of design systems to guarantee consistency, scalability, and efficiency across all marketing channels.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, requiring the designer to not only produce assets but also contribute to campaign ideation and optimization based on data and user feedback. The emphasis on regulatory compliance is critical for the insurance industry.

🎓 Skills & Qualifications

Education: Bachelor’s degree or diploma in Design, Visual Communications, UX/UI, or a closely related field.

Experience: 4+ years of progressive experience in graphic design, visual communication, or digital creation, with a strong focus on marketing collateral and user experience.

Required Skills:

• Strong portfolio demonstrating exceptional design expertise, versatility across digital and campaign work, and proven user experience capabilities.

• Proficiency in Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, XD) and/or Figma, including hands-on experience with prototyping tools.

• Deep understanding of UX/UI best practices, responsive design principles, accessibility standards (e.g., WCAG), and user-centered design methodologies.

• Meticulous attention to detail, ensuring visual consistency and strict adherence to brand guidelines across all deliverables.

• Excellent relationship-building, collaboration, and communication skills, coupled with a proactive growth mindset.

• Ability to interpret creative briefs effectively, translating complex requirements into clear, impactful design solutions.

• Demonstrated ability to contribute to data-driven decision-making and the optimization of creative assets based on performance metrics.

• Familiarity with core digital marketing channels, including social media platforms, email marketing, landing page design, and online advertising creative.

• Proven ability to manage multiple projects concurrently, meet demanding deadlines, and adapt swiftly to evolving priorities in a fast-paced environment.

Preferred Skills:

• Experience with human-centered design thinking methodologies and their application in creative problem-solving.

• Prior experience within the financial services or insurance industry, understanding specific market nuances and regulatory landscapes.

• Proven experience working effectively within an Agile development or marketing environment, participating in ceremonies and contributing to iterative processes.

📝 Enhancement Note: The required experience level (4+ years) suggests this is not an entry-level role. The blend of UX/UI and digital marketing design implies a need for a candidate who can bridge creative aesthetics with functional user experience and campaign performance. The "incorporated business rate" indicates a potential for contract-to-hire with a higher hourly rate for independent contractors.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive showcase of design projects that highlight versatility across digital platforms (web, email, social) and campaign materials (print, digital ads).

• Specific case studies demonstrating the application of UX/UI principles and human-centered design thinking, illustrating problem identification and solution implementation.

• Examples of responsive design and accessibility considerations integrated into digital projects, showcasing an understanding of diverse user needs.

• Demonstrations of adherence to brand standards, including style guides, typography, and color palettes, with clear explanations of how brand consistency was maintained across projects.

Process Documentation:

• Documentation of the design process from brief interpretation through to final asset delivery, emphasizing key decision points and stakeholder collaboration.

• Examples of how user feedback and data insights were incorporated into design iterations and campaign optimization strategies.

• Showcasing the use of design systems or style guides to ensure consistency and efficiency in asset creation.

• Evidence of collaboration with cross-functional teams (marketing, copywriting, development) and how design integrated with their workflows.

📝 Enhancement Note: A strong portfolio is explicitly requested, emphasizing its role in demonstrating practical application of UX/UI principles, campaign design, and brand adherence. The portfolio should serve as a tangible representation of the candidate's ability to translate briefs into effective, user-centered visual solutions within a marketing context.

💵 Compensation & Benefits

Salary Range:

• Salaried Employees: $25 - $30 CAD per hour.

• Incorporated Business Rate: $32 - $36 CAD per hour.

The specific rate will be determined based on the candidate's experience, qualifications, and employment status (employee vs. incorporated contractor).

Benefits:

• Contract Duration: 12-month contract with strong potential for permanent employment, offering long-term career prospects.

• Work Schedule: Full-time position, 37.50 hours per week, providing a consistent and structured work environment.

• Hybrid Work Model: Offers a balance between remote flexibility (Mondays and Fridays) and in-office collaboration (Tuesdays to Thursdays), promoting work-life integration.

• Potential for Permanent Role: Opportunity to transition into a permanent position, providing job security and access to a comprehensive benefits package typically offered by established companies.

Working Hours: 37.50 hours per week.

📝 Enhancement Note: The salary range is specified per hour, with a distinction between salaried employees and incorporated businesses, a common practice for contract roles. The potential for permanent employment is a significant benefit, suggesting a path for career growth and stability beyond the initial contract term. The hybrid work arrangement is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance. This sector often demands a high degree of accuracy, regulatory compliance, and a focus on building trust and long-term customer relationships through clear and professional communication.

Company Size: The agency Recrute Action works with various clients, and the description implies the role is within a client organization that likely has a substantial marketing department and possibly operates within a larger corporate structure given the insurance industry context. The "agile environment" suggests a modern, dynamic workplace.

Founded: Not specified, but the agency Recruit Action is active, suggesting established recruitment services. The client company's founding date is not provided, but its operations within the insurance industry imply a need for stability and reliability.

Team Structure:

• Design Team: Likely includes other designers (graphic, UX/UI) who collaborate on projects.

• Marketing Department: The designer will work closely with marketing strategists, copywriters, campaign managers, and digital marketing specialists.

• Cross-functional Collaboration: Frequent interaction with product teams, development teams, and compliance officers to ensure integrated and compliant campaign execution.

• Agile Framework: The team operates within an agile environment, participating in standard ceremonies like stand-ups, sprint planning, and retrospectives, fostering a collaborative and iterative workflow.

Methodology:

• User-Centered Design: Emphasis on human-centered design thinking and UX/UI principles to guide creative output.

• Agile Development: Participation in agile ceremonies and iterative design processes.

• Data-Driven Optimization: Use of data insights and user feedback to inform and refine creative strategies and campaign performance.

• Brand Consistency: Strict adherence to established brand standards and design systems.

• Compliance Integration: Close collaboration with compliance teams to ensure all marketing materials meet regulatory requirements.

Company Website: [Company URL provided: www.recruteaction.com]

📝 Enhancement Note: The industry (insurance) is a key factor, implying a need for a designer who is detail-oriented, understands compliance, and can create clear, trustworthy communications. The "agile environment" points to a fast-paced, collaborative, and iterative work style.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital Marketing Designer, requiring 4+ years of experience. It involves executing design strategies, contributing to campaign ideation, and applying UX/UI principles, indicating a level of autonomy and responsibility beyond junior roles.

Reporting Structure: The designer will report to a Marketing Manager or Design Lead within the client organization. Collaboration will be extensive with peers in marketing, copywriting, and development, as well as with stakeholders from product and compliance departments.

Operations Impact: This role has a direct impact on marketing campaign effectiveness by creating visually compelling and user-friendly assets that drive engagement, lead generation, and customer retention. Strong design contributes to brand perception, customer trust, and ultimately, revenue generation within the insurance sector.

Growth Opportunities:

• Permanent Conversion: The 12-month contract with potential for permanent employment offers a clear path to a stable, full-time role with expanded responsibilities and benefits within the client company.

• Skill Specialization: Opportunity to deepen expertise in UX/UI design, digital marketing campaign strategy, and potentially specialized areas within the insurance industry's design needs.

• Agile Mastery: Further development of skills in agile methodologies, enhancing collaboration and efficiency in project delivery.

• Design System Contribution: Opportunity to contribute to the evolution and maintenance of design systems, playing a key role in ensuring brand consistency and scalability.

• Cross-Functional Exposure: Gaining broader experience by working closely with various departments, understanding the full marketing and product lifecycle.

📝 Enhancement Note: The contract-to-permanent potential is a significant growth opportunity. The role allows for specialization within a niche industry and the development of skills in agile and design systems, which are highly valued in modern marketing operations.

🌐 Work Environment

Office Type: The role is hybrid, requiring 3 days per week on-site and 2 days remote. The on-site environment is likely a professional office setting within the insurance industry, designed to foster collaboration and provide the necessary tools and resources.

Office Location(s): Toronto, ON (Postal Code: M4W 1E6). This central Toronto location suggests accessibility via public transit and proximity to business amenities.

Workspace Context:

• Collaborative Spaces: On-site days are intended for team collaboration, brainstorming sessions, and interactions with cross-functional partners, likely utilizing meeting rooms and open-plan areas.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud, Figma) and prototyping tools will be essential. The company likely provides the necessary software licenses and IT support for on-site work.

• Team Interaction: The hybrid model facilitates regular face-to-face interaction with colleagues, fostering team cohesion and enabling more dynamic communication for design reviews and ideation.

Work Schedule: The work schedule is 37.50 hours per week, with a defined hybrid model (Monday/Friday remote, Tuesday-Thursday on-site). This structure aims to balance focused individual work with collaborative team engagement.

📝 Enhancement Note: The hybrid model is a key feature, indicating a company that embraces modern work flexibility while still valuing in-person collaboration for key team activities. The Toronto location is a prime business hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, potentially with AI tools, followed by a recruiter screening to assess basic qualifications and cultural fit.

• Portfolio Review: A dedicated session where candidates present their portfolio, highlighting relevant projects, design process, and problem-solving approaches. Expect to discuss specific examples of UX/UI application, campaign design, and brand adherence.

• Skills Assessment/Creative Challenge: Potential for a practical design exercise or case study, either as a take-home assignment or an in-interview task, to evaluate design skills, problem-solving abilities, and understanding of campaign objectives.

• Hiring Manager/Team Interviews: Interviews with the hiring manager and key team members to assess technical skills, collaborative potential, understanding of the insurance industry, and alignment with company culture and agile practices.

• Final Interview: Potentially a final round with senior leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements: UX/UI, digital marketing campaigns, and brand consistency. Prioritize projects relevant to the insurance industry if possible.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process (including research, ideation, and iteration), the challenges faced, and the quantifiable outcomes or impact achieved.

• Highlight UX/UI: Explicitly demonstrate how you applied user-centered design principles, conducted user research (even if simulated), and how your designs improved usability and user experience.

• Showcase Campaign Impact: If possible, include metrics or qualitative feedback demonstrating the success of the campaigns you designed (e.g., increased conversion rates, engagement).

• Demonstrate Brand Adherence: Explain how you maintained or evolved brand standards through your design work.

• Prepare for Questions: Be ready to discuss your design rationale, your collaboration process, how you handle feedback, and your experience with Agile methodologies.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Outline Your Approach: Before diving into design, sketch out your ideas and outline your proposed solution and the rationale behind it.

• Focus on Process: Demonstrate your design process, not just the final output. Explain your thinking, the tools you used, and how you arrived at your solution.

• Consider Constraints: Be mindful of the time limit and any specific requirements of the challenge.

• Practice Presentation: Rehearse presenting your work concisely and clearly, anticipating potential questions.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and potential design challenge, which are standard for creative roles. Candidates should be prepared to articulate their design process and demonstrate how their work aligns with business objectives and user needs, especially within the context of the insurance industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), InDesign (layout, print design), and Adobe XD (prototyping, wireframing, UI design).

• Figma: Highly valued alternative or complementary tool for UI design, prototyping, and collaborative design workflows.

• Prototyping Tools: Experience with tools like Adobe XD, Figma, InVision, or similar for creating interactive mockups and user flow demonstrations.

Analytics & Reporting:

• Familiarity with understanding and potentially interpreting analytics dashboards (e.g., Google Analytics, Adobe Analytics) to inform design decisions based on user behavior and campaign performance.

CRM & Automation:

• Basic understanding of how marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) are used for campaign execution, and how design assets integrate into these systems.

• Awareness of email marketing platforms and their design requirements.

📝 Enhancement Note: The technology stack heavily favors industry-standard design software. Proficiency in both Adobe Creative Cloud and Figma is a significant advantage. Understanding how design assets integrate with marketing automation and CRM systems is crucial for effectiveness.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to producing high-quality, visually appealing, and effective design solutions that meet campaign objectives and brand standards.

• User-Centricity: A core belief in designing for the user, prioritizing intuitive experiences, accessibility, and overall user satisfaction.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams, sharing ideas, and contributing to a positive and productive team environment.

• Agile & Adaptability: Embracing an agile mindset that values flexibility, quick iteration, and responsiveness to changing priorities and feedback.

• Data-Informed Creativity: Utilizing data insights and user feedback not to stifle creativity, but to guide and enhance design decisions for greater impact.

Collaboration Style:

• Integrated Workflow: Expect to work closely with marketing strategists, copywriters, and developers in a highly integrated manner, ensuring seamless execution of campaigns.

• Feedback Culture: A willingness to both give and receive constructive feedback is essential for iterative design improvements within the agile framework.

• Knowledge Sharing: Actively participating in team discussions, sharing insights on design trends, UX/UI best practices, and lessons learned from past projects.

• Proactive Communication: Maintaining open lines of communication with all stakeholders to ensure alignment and address any potential design challenges or questions promptly.

📝 Enhancement Note: The culture emphasizes collaboration, user focus, and adaptability, all key traits for success in a modern, agile marketing team, especially within a regulated industry like insurance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Navigating the need to produce innovative designs while adhering to strict brand guidelines and regulatory compliance requirements within the insurance sector.

• Agile Pace: Adapting to the fast-paced nature of agile development, requiring quick turnaround times and the ability to iterate designs rapidly based on feedback and changing priorities.

• Cross-Functional Dependencies: Managing dependencies and aligning design vision with input from various departments (marketing, product, compliance, development), each with their own priorities.

• Data Interpretation: Effectively translating raw data and user feedback into actionable design improvements, moving beyond aesthetic preferences to performance-driven design.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen expertise in user research methodologies, interaction design, and advanced prototyping techniques.

• Industry-Specific Design: Gaining specialized knowledge in designing for the financial services and insurance sectors, understanding unique customer needs and regulatory landscapes.

• Design System Enhancement: Contributing to and learning from the development and maintenance of robust design systems, a valuable skill for scalable design operations.

• Agile Project Management: Developing a deeper understanding of agile project management principles and how to optimize design workflows within an agile framework.

• Digital Marketing Strategy: Expanding knowledge of digital marketing channels and strategies to better inform design decisions and campaign effectiveness.

📝 Enhancement Note: The challenges presented are typical for a designer in a regulated industry working in an agile setting. The growth opportunities focus on deepening specialized skills relevant to both design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines or regulatory requirements. How did you approach it, and what was the outcome?" (Focus on your process for navigating constraints and ensuring compliance.)

• "Walk me through a marketing campaign you designed from concept to completion. What were the objectives, your role, the challenges, and the measurable impact of your design?" (Prepare a specific case study from your portfolio.)

Company & Culture Questions:

• "What interests you about the insurance industry and how do you see design playing a role in building customer trust and engagement in this sector?" (Showcase your understanding of the industry's unique needs.)

• "Describe your experience working in an agile environment. What is your preferred way of collaborating with cross-functional teams like marketing and development?" (Emphasize your adaptability and teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a brief overview of your career and design philosophy. Then, for each selected project, present the problem, your solution (showcasing the final designs), your process, and the results.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rates, engagement rates, click-through rates) to demonstrate the effectiveness of your designs. If metrics aren't available, use qualitative feedback or logical reasoning for impact.

• Focus on Process, Not Just Polish: Explain your design thinking, research, iterations, and how you overcame challenges. This shows your problem-solving skills.

• Be Prepared for Deep Dives: Expect questions about specific design choices, tool usage, collaboration, and how you would approach hypothetical scenarios.

• Tailor to the Role: Emphasize projects that best align with UX/UI, digital marketing campaigns, and brand consistency within a regulated industry context.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of UX/UI principles, campaign design, brand adherence, and the ability to work within an agile, user-centered framework, particularly within the context of the insurance industry.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on Recrute Action's Zoho portal.

• Customize Your Resume: Tailor your resume to highlight your experience with Adobe Creative Cloud, Figma, UX/UI, digital marketing campaigns, and any relevant industry experience (insurance, financial services). Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Ensure your portfolio clearly showcases your UX/UI skills, campaign design capabilities, and adherence to brand standards. Prepare to discuss each project in detail, focusing on process and outcomes.

• Prepare for Interviews: Research Recrute Action and the insurance industry. Practice articulating your design process, problem-solving approach, and collaboration style. Be ready to discuss your portfolio and any potential design challenges.

• Understand the Hybrid Model: Be prepared to confirm your ability and willingness to work on-site in Toronto 3 days per week (Tuesdays to Thursdays).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.