Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Drive (Nine)

Location: Sydney, New South Wales, Australia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive campaign creative strategy and execution across paid social, display, programmatic, and video channels to fuel marketplace and audience growth.

• Develop and maintain a systematic creative asset library and optimize production workflows, incorporating AI design tools for accelerated asset creation and rapid testing.

• Collaborate closely with Performance Marketing teams to analyze campaign data, providing actionable insights for continuous output optimization and enhanced campaign performance.

• Produce engaging motion and animation assets for dynamic social video formats, ensuring brand alignment and maximizing engagement across digital platforms.

• Manage the end-to-end design production process, including QA for visual accuracy and streamlining feedback loops to ensure efficient, at-scale delivery of high-impact creative.

📝 Enhancement Note: This role sits at the intersection of Creative Operations and Performance Marketing, requiring a blend of design expertise and a data-driven approach to campaign optimization. The emphasis on AI tools and workflow automation suggests a forward-thinking operations team focused on efficiency and scalability.

📈 Primary Responsibilities

• Conceptualize, design, and deliver high-performing, brand-aligned campaign creative assets for paid social, display, programmatic, and video advertising.

• Build, scale, and maintain an organized and efficient creative asset library and production workflow, ensuring easy access and version control.

• Integrate and leverage AI design tools to accelerate asset production, enable rapid campaign testing, and enhance overall creative output efficiency.

• Partner with Performance Marketing stakeholders to analyze campaign performance data, identify trends, and iterate on creative outputs for continuous optimization.

• Create compelling motion graphics and animation assets to adapt campaign creative for dynamic social video formats, enhancing audience engagement.

• Manage the entire design production lifecycle, including quality assurance for visual accuracy, ensuring all assets meet brand standards and campaign objectives.

• Streamline feedback loops and communication channels between design, marketing, and brand teams to ensure efficient project delivery and stakeholder alignment.

• Contribute to the development of innovative digital toolkits that elevate performance and content experiences across all Drive's digital channels.

📝 Enhancement Note: The responsibilities highlight a strong focus on operational efficiency within the creative process. The integration of AI tools and a structured approach to asset management and workflow optimization are key indicators of a mature operations function.

🎓 Skills & Qualifications

Education: Tertiary qualification in Graphic Design, Digital Design, Marketing, or a related field, or equivalent practical professional experience.

Experience: Demonstrated experience of 2-5 years in digital design, performance marketing creative delivery, or campaign production.

Required Skills:

• Proficiency in Figma for collaborative design and prototyping.

• Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Proven experience in designing and delivering campaign creative across paid social, display, and programmatic channels.

• Experience incorporating modern AI design tools and automated frameworks into creative workflows.

• Solid capability in motion design, video production, and adapting creative for various digital formats.

• Strong understanding of typography, layout, and maintaining brand consistency across diverse assets.

• Collaborative approach with excellent communication and interpersonal skills.

• Keen eye for detail and commitment to quality assurance in visual outputs. Preferred Skills:

• Experience working within the automotive industry or with automotive enthusiast audiences.

• Familiarity with A/B testing methodologies for creative optimization.

• Experience managing and organizing large creative asset libraries.

• Basic understanding of HTML/CSS for digital ad implementation.

• Experience with project management or workflow automation tools.

📝 Enhancement Note: The specified experience level (2-5 years) and the emphasis on core design tools like Figma and Adobe Creative Suite, alongside emerging AI design tools, indicate a mid-level role focused on execution and process improvement within the digital marketing function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse digital portfolio showcasing campaign creative across paid social, display, and video formats.

• Examples demonstrating proficiency in Figma and the Adobe Creative Suite, highlighting design execution and problem-solving.

• Case studies or examples of how AI design tools were integrated into workflows to improve efficiency or output.

• Demonstrations of motion design and video editing capabilities, adapted for digital advertising.

• Evidence of understanding brand consistency and how to apply it across multiple campaign assets.

• Projects that illustrate data-driven optimization or collaboration with performance marketing teams. Process Documentation:

• Ability to document and streamline creative production workflows for scalability and efficiency.

• Experience in establishing and maintaining a systematic creative asset library and version control system.

• Understanding of quality assurance (QA) processes for visual assets to ensure accuracy and brand compliance.

• Experience in managing feedback loops and iterative design processes to meet campaign timelines.

📝 Enhancement Note: A robust portfolio is critical for this role, as it will serve as the primary indicator of design skill, technical proficiency, and operational capability in managing creative production at scale. The emphasis on AI integration and data-driven optimization suggests a need for candidates who can demonstrate process innovation.

💵 Compensation & Benefits

Salary Range: AUD $70,000 - $95,000 per annum.

Explanation: Based on industry benchmarks for Digital Marketing Designers with 2-5 years of experience in Sydney, Australia, considering the hybrid work model and the specific skill set (Figma, Adobe Suite, AI tools, motion design). This range is typical for roles requiring specialized digital design skills and a focus on performance-driven creative.

Benefits:

• 18 weeks paid parental leave (no distinction between primary/secondary carers).

• Access to 'Employee Exclusives' program for unique brand experiences and perks.

• Digital newspaper subscription to Nine's mastheads.

• Annual gift voucher for a Stan subscription.

• Flexible work options, including hybrid arrangements and potential for flexible hours.

Working Hours: Standard Full-time hours, approximately 40 hours per week, with flexibility offered depending on role and team needs.

📝 Enhancement Note: The salary estimate is based on typical compensation for a Digital Marketing Designer role in Sydney with the specified experience level and responsibilities, factoring in the hybrid work arrangement and the specialized technical skills required. The benefits package is comprehensive, reflecting Nine's commitment to employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Publishing (Automotive Focus). Drive is part of Nine, a leading Australian media company.

Company Size: Large (Part of Nine, which has over 1,000 employees). This provides stability and resources while the Drive brand offers a specialized, enthusiast-focused environment.

Founded: Drive's origins trace back to Fairfax Media's automotive publications, with Nine acquiring significant media assets over time. Nine itself has a long history in Australian media.

Team Structure:

• The Digital Marketing Designer will be part of the Product & Audience team.

• This team collaborates closely with brand and media partners within Drive and potentially across Nine's broader portfolio.

• The role requires partnership with Performance Marketing specialists to ensure creative effectiveness. Methodology:

• Data-driven decision-making for campaign optimization and creative development.

• Agile and iterative approach to creative production, leveraging AI and rapid testing.

• Emphasis on cross-functional collaboration to achieve shared growth objectives.

• Focus on delivering authoritative content and innovative commerce solutions within the automotive space.

Company Website: https://www.drive.com.au/ and https://www.ninecareers.com.au/

📝 Enhancement Note: The company culture emphasizes innovation, data-driven strategies, and collaboration. For a Digital Marketing Designer, this means working in a dynamic environment where creative output is directly tied to measurable business outcomes and audience engagement.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Digital Marketing Designer position, focusing on execution, process improvement, and contributing to campaign success. It's a specialized role within the broader marketing and operations function.

Reporting Structure: The Digital Marketing Designer will likely report to a Marketing Manager, Creative Lead, or Head of Product & Audience within the Drive team. Collaboration will extend across performance marketing, brand, and potentially other creative teams within Nine.

Operations Impact: The role directly impacts revenue and audience growth by creating effective digital marketing campaigns. Successful creative execution drives engagement, lead generation, and conversions for Drive's marketplace and audience initiatives.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, advanced motion graphics, or performance creative strategy.

• Leadership: Potential to move into a Senior Digital Marketing Designer role, leading specific creative projects or mentoring junior designers.

• Cross-functional: Transition into broader Marketing Operations or Creative Operations roles within Nine, leveraging experience in workflow optimization and asset management.

• Learning: Opportunities for professional development through Nine's 'Employee Exclusives' program, industry conferences, and access to learning resources.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative operations track or a broader marketing operations function. The emphasis on new technologies like AI suggests opportunities to stay at the forefront of digital design trends.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a blend of in-office collaboration and remote work, offering flexibility.

Office Location(s): St Leonards, New South Wales, Australia. This is a well-established business district in Sydney, accessible via public transport.

Workspace Context:

• The workspace is designed to foster collaboration, likely featuring modern office amenities and collaborative zones.

• Access to relevant design software and technology, including advanced AI design tools, will be provided.

• Opportunities for regular interaction with the Product & Audience team, Performance Marketing, and other stakeholders to ensure seamless workflow and creative alignment.

Work Schedule: A standard 40-hour work week, with flexibility in hours where possible, supporting the hybrid model and allowing for efficient management of design projects and personal well-being.

📝 Enhancement Note: The hybrid environment necessitates strong self-management and communication skills. The office location in St Leonards provides a professional setting for collaborative work and team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on resume and portfolio relevance.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing specific projects, design choices, and their role in driving campaign performance. This will include questions on Figma, Adobe Suite, AI tools, and motion design.

• Skills-Based Assessment: A practical design challenge or case study may be presented, requiring candidates to demonstrate their ability to create campaign assets under specific constraints or optimize existing creative.

• Team/Stakeholder Interview: Meeting with team members (e.g., Performance Marketing, Brand) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with senior leadership to finalize the decision, potentially focusing on strategic thinking and long-term vision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly articulate how AI tools were used to enhance efficiency, speed, or creativity in your projects.

• Showcase Performance Impact: For each project, explain the campaign objective, your specific contribution, and any measurable results or optimizations achieved through your creative.

• Demonstrate Workflow: Be prepared to discuss your production workflow, how you manage assets, and how you collaborate with teams and manage feedback.

• Visual Storytelling: Use your portfolio to tell a compelling story about your design journey, problem-solving abilities, and impact on business goals.

• Tailor to Drive: If possible, include examples that show an understanding of automotive audiences or media brands.

Challenge Preparation:

• Practice creating quick social media ad variations based on a brief.

• Be ready to critique existing digital ads and propose design improvements.

• Prepare to discuss how you would approach creating a motion graphic for a specific campaign objective.

• Familiarize yourself with Drive's current marketing campaigns and brand aesthetic.

📝 Enhancement Note: The interview process is heavily weighted towards the candidate's portfolio and practical design skills, with a strong emphasis on their ability to integrate new technologies like AI and drive performance through creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, prototyping, and creating scalable design systems.

• Adobe Creative Suite: Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), After Effects (motion graphics, animation, video editing).

• AI Design Tools: Specific tools are not named but are expected to be integrated into workflows for asset generation, iteration, and optimization (e.g., Adobe Sensei, Midjourney, Stable Diffusion, or similar).

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms (e.g., Google Analytics, Meta Ads Manager, DV360) to understand campaign data and inform creative decisions.

• Ability to interpret reports and dashboards to identify creative performance trends. CRM & Automation:

• While not a direct CRM role, an understanding of how creative assets are deployed through marketing automation platforms or ad servers is beneficial.

• Experience with asset management systems (DAM) or workflow automation tools for managing creative libraries and production pipelines.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The explicit mention of AI design tools indicates that candidates are expected to be early adopters and proficient users of these emerging technologies within creative workflows.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies like AI to drive efficiency and creativity in design production.

• Performance-Driven: A strong focus on how creative output directly contributes to measurable marketing campaign success and business growth.

• Collaboration: Working effectively across teams (Product, Performance Marketing, Brand) to achieve shared objectives and streamline processes.

• Data-Informed: Utilizing campaign data and analytics to guide design decisions and optimize creative outputs.

• Efficiency: Streamlining workflows, managing assets systematically, and ensuring high-quality output at scale.

Collaboration Style:

• Cross-functional integration is key, requiring proactive communication and a partnership approach with performance marketers and brand managers.

• A culture of feedback exchange to refine creative assets and production processes.

• Emphasis on knowledge sharing regarding new design tools, techniques, and AI applications.

• Experimentation with new design approaches and workflow optimizations to continuously improve output.

📝 Enhancement Note: The company values align with a modern, forward-thinking operations team that prioritizes efficiency, data, and collaborative innovation. Candidates should demonstrate an understanding of how design contributes to broader business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with AI design tools and effectively integrating them into established workflows.

• Balancing Creative & Performance: Ensuring creative output is both aesthetically strong and highly effective in driving marketing campaign performance.

• Scalability of Creative: Developing processes and assets that can be efficiently scaled across multiple channels and campaigns.

• Feedback Management: Navigating diverse stakeholder feedback to maintain brand consistency and achieve campaign objectives.

Learning & Development Opportunities:

• AI Design Specialization: Becoming an expert in leveraging AI for creative production and optimization.

• Performance Creative Mastery: Developing a deep understanding of what makes digital creative perform, informed by data.

• Workflow Automation: Contributing to the design and implementation of more automated creative production pipelines.

• Industry Exposure: Gaining insights into the automotive media landscape and Nine's broader media ecosystem.

📝 Enhancement Note: The role presents exciting challenges related to adopting new technologies and optimizing creative workflows for performance. The growth opportunities are geared towards developing specialized skills in AI-driven design and performance marketing creative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to accelerate your design process or improve campaign creative. What was the outcome?"

• "How do you balance brand consistency with the need for performance-driven creative variations across different platforms?"

• "Walk us through your process for creating and managing a large library of digital marketing assets."

• "How would you approach optimizing a static display ad into a more dynamic, engaging format for social media?" Company & Culture Questions:

• "What interests you about Drive and the automotive industry?"

• "How do you see your role contributing to the growth of Drive's audience and marketplace?"

• "Describe your experience working in a hybrid environment and collaborating with remote and in-office team members."

• "How do you stay updated on the latest trends in digital design and marketing technology?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by campaign type or by demonstrating your evolution with AI tools.

• Narrative: For each key project, clearly articulate the challenge, your role, the solutions you implemented (especially AI integration), and the results achieved.

• Metrics: Be prepared to discuss specific metrics related to campaign performance that your creative influenced.

• Tools: Explicitly mention and demonstrate your proficiency with Figma, Adobe Creative Suite, and any AI tools used.

• Engagement: Be ready to discuss your collaborative process and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to articulate their experience with AI tools, demonstrate a data-informed approach to design, and showcase their ability to manage creative production workflows efficiently and collaboratively.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on the Nine External Career Site.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital campaign creative, AI tool integration, motion design, and any data-driven optimization efforts. Tailor your presentation to highlight skills most relevant to Drive's automotive focus.

• Resume Optimization: Craft a resume that clearly details your experience with Figma, Adobe Creative Suite, AI design tools, and performance marketing creative. Quantify achievements with metrics where possible, focusing on efficiency gains or campaign impact.

• Interview Preparation: Practice articulating your design process, your approach to workflow automation, and your understanding of performance marketing principles. Be ready to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with Drive's website, recent marketing campaigns, and the broader Nine media landscape. Understand their mission to shape the future of automotive in Australia.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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