Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: PetSafe Brands

Location: Knoxville, Tennessee, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 07, 2026

Experience Level: Mid-Level (5+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute digital design strategies to enhance customer engagement and drive conversions across various digital channels.

• Create compelling visual assets for Product Detail Pages (PDPs), website features, email campaigns, and paid/organic social media.

• Design and build engaging animations and renders to maintain brand visibility and forward-facing presence in the digital landscape.

• Collaborate with cross-functional teams, including digital marketing and UX/UI, to ensure a cohesive and customer-centric digital experience.

• Research and present current digital design trends to stakeholders, demonstrating leadership in design innovation.

📝 Enhancement Note: This role is focused on driving measurable business results through digital design, emphasizing a strong understanding of KPIs such as engagement, Click-Through Rate (CTR), and conversion rates. It requires a mobile-first mentality and a deep understanding of customer-centric approaches within the digital marketing funnel.

📈 Primary Responsibilities

• Design consumer-facing assets for Product Detail Pages (PDPs), website features, and other digital placements to achieve key performance indicators (KPIs) like engagement, CTR, and conversion.

• Develop and build animations and renders that capture customer attention and reinforce brand presence across social media, digital advertising, and website experiences.

• Create conceptual designs for a wide range of multi-media marketing collateral, including advertising campaigns, email newsletters, and social media graphics for both domestic and international markets.

• Visualize and present concept ideas through sketches, drawings, mock-ups, and illustrations for stakeholder review and alignment.

• Manage multiple design deliverables to meet marketing and product development schedules, ensuring brand consistency across all digital customer touchpoints.

• Research current digital design trends and effectively communicate these insights to key stakeholders, acting as a design thought leader.

• Understand customer needs and expectations by gathering insights from customer intercepts, Data Analytics & UX/UI team research, online reviews, store walk-throughs, and customer care center calls.

• Develop creative testing methodologies and collaborate with digital marketing teams to optimize design performance.

• Foster a fun, collaborative team environment within the design and marketing departments.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create aesthetically pleasing visuals but also understand their impact on business metrics. The emphasis on customer research and creative testing suggests a data-informed design approach.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of dedicated digital design experience, with a strong preference for experience within Consumer Packaged Goods (CPG) companies.

Required Skills:

• Proficiency in Adobe Creative Cloud suite, including Adobe After Effects, Adobe XD, InDesign, Illustrator, and Photoshop.

• Demonstrated motion graphic skillset, evidenced by an online portfolio.

• Exceptional layout, design, and typographic skills.

• Strong understanding of user experience (UX) principles and mobile-first design approaches.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Excellent communication, problem-solving, decision-making, and organizational skills.

Preferred Skills:

• Proficiency in Figma.

• Understanding of CSS and HTML5.

• Experience with multimedia marketing collateral development.

• Multilingual design capabilities.

📝 Enhancement Note: The requirement for a demonstrated motion graphic skillset and proficiency in specific Adobe Creative Cloud applications points towards a need for advanced digital design capabilities. Experience in CPG and with KPI-driven design is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory, showcasing a strong range of digital design work.

• The portfolio must prominently feature a demonstrated motion graphic skillset, including examples of animations, renders, or video content.

• Include case studies or examples of designs that directly contributed to achieving specific business KPIs (e.g., increased engagement, higher CTR, improved conversion rates).

Process Documentation:

• Demonstrate experience in designing within established brand guidelines and translating brand strategy into compelling digital visuals.

• Provide examples of how you've approached conceptualizing and visualizing design ideas for review and alignment with stakeholders.

• Illustrate your process for managing multiple design projects simultaneously, ensuring timely delivery and consistent brand representation across all digital touchpoints.

• Showcase your methodology for understanding customer needs and incorporating those insights into your design process.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's capabilities. Submissions must clearly articulate the impact of the designs on business objectives, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• 401K plan with company match.

• Onsite Health Clinic for convenient medical access.

• Access to an onsite Workout Facility.

• Dog-friendly office environment, aligning with the company's passion for pets.

Working Hours:

• This is a full-time position, typically requiring 40 hours per week. While a standard work week is expected, flexibility may be available based on project needs and team collaboration.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in the Knoxville, TN area, considering the specified experience level and required technical skills. PetSafe Brands offers a robust benefits package with unique perks like an onsite clinic and a dog-friendly office.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pet Products Manufacturing & Retail (Consumer Packaged Goods - CPG). PetSafe Brands operates across a diverse portfolio including Pet Safe®, Sport DOG®, Invisible Fence®, Kurgo, and Premier Pet.

Company Size: Over 500 employees (as per LinkedIn data, though the exact figure can fluctuate). This indicates a mid-to-large size organization with established processes and potential for growth.

Founded: Radio Systems Corporation (now PetSafe Brands) was founded in 1991, signifying a company with deep industry experience and a stable history.

Team Structure:

• The Digital Designer will likely be part of a broader Marketing or Creative department.

• This team may include specialists in digital marketing, content creation, UX/UI design, and brand management.

Methodology:

• Emphasis on data-driven decision-making, utilizing KPIs and analytics to inform design strategies and measure success.

• A customer-centric approach, prioritizing understanding and meeting customer needs through various research methods.

• Agile and iterative design processes, particularly for digital assets requiring frequent updates and testing.

• Collaborative problem-solving and idea generation within the creative and marketing teams.

Company Website: https://www.petsafe.net/

📝 Enhancement Note: PetSafe Brands emphasizes a culture of enthusiasm, resilience, adaptability, and teamwork. The "unleash freedom for pet parents" purpose is central to their mission, suggesting a passionate and mission-driven work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Graphic Designer. It requires a solid foundation of technical skills and experience (5+ years) and the ability to work independently on projects while also contributing to team goals. The role includes elements of leadership through trend research and presentation.

Reporting Structure: The Digital Designer will likely report to a Marketing Manager, Creative Director, or a Senior Digital Design Lead. They will collaborate closely with digital marketing specialists, UX/UI designers, and potentially product managers.

Operations Impact: The Digital Designer's work directly impacts customer acquisition, engagement, and conversion rates across digital channels. By creating effective visual assets and user experiences, they contribute significantly to online sales performance, brand perception, and the achievement of overall business objectives for PetSafe Brands and its portfolio of companies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, animation, UX/UI design, or advanced digital advertising creative.

• Leadership Development: Progress to a Senior Digital Designer or Art Director role, leading design projects, mentoring junior designers, and contributing more significantly to design strategy.

• Cross-Functional Exposure: Gain broader experience by working on projects with other departments, potentially leading to roles in product marketing or brand management.

• Industry Certifications: Pursue certifications in design software, UX/UI design, or digital marketing to enhance professional credentials.

📝 Enhancement Note: The role offers clear pathways for growth within a creative or marketing function, emphasizing both technical skill enhancement and potential leadership progression. The company's diverse brand portfolio provides opportunities to work on a variety of creative challenges.

🌐 Work Environment

Office Type: The description implies a dynamic, collaborative office environment. PetSafe Brands is headquartered in Knoxville, TN, and the company culture encourages teamwork and enthusiasm. The mention of bringing dogs to work indicates a unique, pet-friendly atmosphere.

Office Location(s): The primary location is Knoxville, Tennessee. The description highlights the city's charm, outdoor activities, and quality of life, suggesting a pleasant place to work and live.

Workspace Context:

• Collaborative spaces designed to foster teamwork and idea exchange among creative and marketing professionals.

• Access to necessary technology and software, including the full Adobe Creative Cloud suite and potentially Figma.

• Opportunities for informal interaction with colleagues, including those with pets, which can contribute to a relaxed and engaging atmosphere.

• Proximity to customer insights through various channels (customer care, store visits, data analytics) aids in creating relevant and effective designs.

Work Schedule: Full-time employment is expected, typically 40 hours per week. While specific hours may be flexible, the role requires consistent availability for project collaboration and meeting deadlines.

📝 Enhancement Note: The work environment is described as fun, collaborative, and pet-friendly, reflecting the company's culture and its mission related to pets. This unique aspect could be a significant draw for candidates who value such an atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess qualifications, experience, and creative capabilities.

• Portfolio Presentation/Interview: Candidates may be asked to present their portfolio, discussing specific projects, their role in them, design process, and the impact on KPIs. This is a crucial stage to demonstrate your skills and understanding of customer-centric, results-driven design.

• Skills Assessment: A practical design exercise or test may be administered to evaluate proficiency in required software (e.g., Adobe Creative Cloud, motion graphics) and problem-solving abilities.

• Team/Stakeholder Interviews: Meetings with potential team members and key stakeholders (e.g., Marketing Manager, Creative Director) to assess cultural fit, collaboration style, and communication skills.

• Final Interview: A concluding interview with hiring leadership to discuss overall fit, career aspirations, and final offer details.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest digital design projects, with a clear emphasis on those demonstrating motion graphics, KPI-driven results, and CPG experience.

• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process (including research and ideation), the solutions implemented, and the measurable outcomes (KPIs).

• Highlight Motion Graphics: Dedicate specific examples or a section to showcase your animation, rendering, and motion graphics capabilities, explaining the purpose and impact of these elements.

• Demonstrate Brand Understanding: Include examples of how you've applied brand guidelines effectively or adapted designs for different brands within a portfolio.

• Prepare for Discussion: Be ready to discuss your design choices, software proficiency, and how you approach collaboration and feedback.

Challenge Preparation:

• Software Proficiency: Practice common tasks in Adobe After Effects, XD, Illustrator, and Photoshop. If Figma is a plus, familiarize yourself with its core features.

• Conceptualization: Be prepared to brainstorm creative solutions for hypothetical design challenges related to pet products, e-commerce, or digital advertising.

• KPI Focus: Frame your responses and portfolio examples around how your designs achieve specific business objectives. Understand common digital marketing metrics.

• Customer Empathy: Think about how to design for different customer segments within the pet owner market.

📝 Enhancement Note: The portfolio is paramount. Candidates must be prepared to not only show their work but also articulate the strategic thinking and business impact behind each piece, particularly highlighting motion graphics skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Adobe After Effects (for motion graphics, animation, renders), Adobe XD (for prototyping and UX/UI design), InDesign (for layouts and multi-media collateral), Illustrator (for vector graphics), and Photoshop (for image editing and digital assets).

• Figma: A significant plus, indicating a move towards collaborative design and prototyping tools commonly used in digital product development.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as required for the designer role, but understanding how designs integrate into email marketing platforms or e-commerce workflows is advantageous.

📝 Enhancement Note: The core technology requirement is a strong command of the Adobe Creative Suite, with a particular emphasis on After Effects for motion graphics. Familiarity with Figma is a strong differentiator.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting customer needs and expectations, driving design decisions based on customer insights.

• Collaboration: Emphasis on working effectively within a team environment, sharing ideas, and contributing to a positive and productive atmosphere.

• Innovation & Creativity: Encouragement to research and present new design trends, push creative boundaries, and develop engaging, forward-thinking assets.

• Results-Oriented: A drive to achieve measurable business results through design, focusing on KPIs like engagement, CTR, and conversion rates.

• Adaptability & Resilience: Ability to thrive in a fast-paced environment, manage multiple deliverables, and adapt to changing project requirements.

Collaboration Style:

• Open communication and idea sharing are encouraged.

• Designers are expected to collaborate closely with digital marketers, UX/UI teams, and other stakeholders to ensure cohesive campaign execution.

• Feedback is a key component, both giving and receiving constructive criticism to improve designs.

• The "fun, collaborative team environment" suggests an approachable and supportive dynamic.

📝 Enhancement Note: The company values a blend of creative innovation and business acumen. Candidates who can demonstrate both a passion for design and a clear understanding of its impact on business goals will align well with PetSafe Brands' culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with KPIs: The primary challenge will be to create visually engaging and innovative designs that also meet strict performance metrics and drive conversions.

• Rapid Digital Trend Evolution: Staying abreast of the constantly changing landscape of digital design trends, social media algorithms, and advertising best practices requires continuous learning.

• Brand Consistency Across Portfolio: Maintaining distinct yet consistent brand identities across multiple brands (PetSafe, Sport DOG, etc.) while ensuring a unified customer experience.

• Managing Multiple Stakeholder Needs: Effectively translating diverse feedback and requirements from various departments into cohesive design solutions.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe After Effects, Figma, or other emerging design tools.

• Digital Marketing Integration: Learning more about digital marketing strategies, A/B testing methodologies, and conversion rate optimization to better inform design.

• Cross-Brand Exposure: Gaining experience across different product lines and target audiences within the PetSafe Brands portfolio.

• Mentorship: Potential to learn from senior designers or creative leads, developing leadership and strategic thinking skills.

📝 Enhancement Note: The role offers significant opportunities for growth in a dynamic digital marketing environment, provided the candidate embraces continuous learning and can effectively balance creative vision with commercial objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe a digital design project where your work directly led to a significant improvement in KPIs such as conversion rate or engagement. What was your process, and how did you measure success?" (Focus on KPI-driven results, process, and metrics.)

• "How do you approach staying current with digital design trends, and how would you incorporate emerging trends into designs for brands like PetSafe or Sport DOG?" (Highlight research habits, trend analysis, and application.)

• "Walk us through your process for designing animated assets for social media or digital ads. What factors do you consider to maximize engagement?" (Demonstrate motion graphics expertise and strategic thinking for engagement.)

Company & Culture Questions:

• "What attracts you to PetSafe Brands specifically, and how do you see your skills contributing to our mission of 'unleashing freedom for pet parents'?" (Show genuine interest and alignment with company purpose.)

• "Describe your experience working in a collaborative team environment. How do you handle creative differences or feedback from colleagues?" (Assess teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (e.g., motion graphics, e-commerce assets) or by impact (e.g., highest ROI).

• Storytelling: For each project, clearly state the objective, your specific contributions, the challenges faced, the creative solutions implemented, and the quantifiable results.

• Highlight Motion Graphics: Dedicate time to showcase your best animation or motion graphic work, explaining the technical execution and its strategic purpose.

• Software Proficiency: Be ready to discuss your toolset and how you leverage specific features within Adobe Creative Cloud or Figma to achieve your design goals.

• Conciseness: Keep your presentation focused and within the allotted time, preparing to dive deeper into specific projects if asked.

📝 Enhancement Note: Be prepared to discuss your portfolio in detail, linking your creative output directly to business outcomes and demonstrating a strong understanding of the PetSafe Brands portfolio and its target audiences.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided career portal link.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of digital design experience, specifically mentioning proficiency in Adobe Creative Cloud (After Effects, XD, InDesign, Illustrator, Photoshop) and any experience with Figma, HTML/CSS, or CPG companies. Quantify achievements with KPIs where possible.

• Prepare Your Online Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and prominently features your strongest digital design work, with a dedicated section showcasing your motion graphics skills and examples of KPI-driven results.

• Craft a Compelling Cover Letter: While not explicitly requested, a brief cover letter can help you express your enthusiasm for PetSafe Brands, your understanding of their mission, and how your unique skills in digital design and motion graphics align with the role's requirements.

• Research PetSafe Brands: Familiarize yourself with their various brands (Pet Safe®, Sport DOG®, Invisible Fence®, Kurgo, Premier Pet), their target audiences, and their overall market presence. Understand their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.