Digital Experience & User Experience (UX) Marketer

📍 Job Overview

Job Title: Digital Experience & User Experience (UX) Marketer

Company: Broadview Federal Credit Union

Location: Albany, NY, United States

Job Type: FULL_TIME

Category: Marketing Operations / Digital Experience Operations

Date Posted: May 19, 2026

Experience Level: Mid-Senior Level (5-7 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in enhancing Broadview's digital presence by focusing on User Experience (UX) and digital marketing strategies to optimize member journeys across web and application platforms.

• It involves a deep dive into usability, accessibility, and performance metrics to identify friction points and implement solutions that drive measurable improvements in member engagement and conversion rates.

• The position requires a blend of strategic thinking for digital experience roadmap execution and hands-on application of UX principles, behavioral analytics, and experimentation to refine digital interactions.

• Collaboration with cross-functional teams, including marketing, product, analytics, lending, and technology, is essential to translate insights into actionable improvements and advocate for member-centered design.

📝 Enhancement Note: While the title is "Digital Experience & User Experience (UX) Marketer," the responsibilities and required skills strongly indicate a role within Marketing Operations with a significant focus on UX/CX, particularly concerning digital channels. The emphasis on data analysis, A/B testing, and journey optimization aligns with operations functions aimed at improving efficiency and effectiveness of marketing efforts.

📈 Primary Responsibilities

• Contribute to and execute the digital experience and UX roadmap, prioritizing enhancements based on usability findings, behavioral data, accessibility standards, and business impact.

• Design, map, and optimize end-to-end member journeys, from initial discovery and acquisition through digital applications, onboarding, and ongoing engagement phases.

• Identify and resolve usability, accessibility, and conversion friction points across websites, mobile applications, self-service portals, and critical marketing landing pages.

• Plan, conduct, and analyze moderated and unmoderated usability testing sessions, translating research findings into actionable, data-backed recommendations for improvement.

• Design, implement, and evaluate A/B and multivariate tests, including hypothesis generation, creation of experience variations, and rigorous performance measurement to drive data-informed decisions.

• Leverage behavioral analytics tools (e.g., user flow analysis, heatmaps, session replay, funnel analysis) to gain deep insights into member behavior and inform digital experience optimizations.

• Collaborate closely with marketing, product, analytics, lending, and technology teams to translate user insights into practical, technically feasible, and impactful experience improvements.

• Champion accessibility and inclusive design principles, ensuring all digital experiences meet applicable accessibility standards (e.g., WCAG) and cater to the diverse needs of Broadview's membership.

• Develop and maintain comprehensive UX guidelines, standards, and documentation to ensure consistency and scalability across all digital initiatives and marketing campaigns.

• Clearly and effectively communicate complex experience insights, test results, and strategic recommendations to both cross-functional teams and senior leadership stakeholders.

📝 Enhancement Note: The responsibilities are heavily weighted towards UX research, optimization, and strategic execution within digital marketing. This suggests a strong need for analytical rigor and a data-driven approach, which are hallmarks of effective operations roles. The "marketing" aspect is framed around improving the experience of digital engagement, rather than traditional campaign creation.

🎓 Skills & Qualifications

Education: Bachelor’s degree in User Experience Design, Human-Computer Interaction, Digital Design, Psychology, Marketing, or a closely related field.

Experience: 5–7 years of progressive experience in digital experience design, UX research, conversion rate optimization (CRO), or similar roles, with a demonstrated track record of improving digital product performance.

Required Skills:

• Strong working knowledge of foundational web technologies including HTML, CSS, and JavaScript, to understand technical constraints and opportunities for UX enhancements.

• Hands-on experience with design and prototyping tools, particularly Figma, for creating wireframes, mockups, and design systems.

• Demonstrated experience in influencing or directly executing digital experience roadmap initiatives, translating strategy into tangible improvements.

• Deep understanding of core usability principles, interaction design best practices, and accessibility standards (e.g., WCAG).

• Proven experience in optimizing digital assets such as landing pages, web applications, or complex digital flows to measurably improve user engagement and conversion rates.

• Strong analytical and problem-solving skills, with the ability to synthesize qualitative user feedback and quantitative behavioral data into actionable insights.

Preferred Skills:

• Experience within the financial services sector or other highly regulated industries, understanding the unique challenges of complex digital environments.

• Familiarity with WCAG accessibility guidelines and a strong commitment to inclusive design principles for broader audience reach.

• Experience utilizing behavioral analytics platforms (e.g., Hotjar, FullStory, Adobe Analytics) and experimentation tools (e.g., Optimizely, Google Optimize) for data-driven optimization.

• Background specifically in optimizing digital application processes, member onboarding flows, or self-service experiences.

📝 Enhancement Note: The requirement for HTML, CSS, and JavaScript knowledge, while common for UX roles, is particularly valuable for operations professionals who need to bridge the gap between design and technical implementation. The emphasis on specific tools like Figma and analytics platforms indicates a need for practical, hands-on expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating your ability to improve digital experiences.

• For each project, clearly outline the problem statement, your role and responsibilities, the UX/optimization methodologies employed, and the specific tools used.

• Quantify the impact of your work using key performance indicators (KPIs) such as conversion rate increases, engagement uplift, reduction in task completion time, or improvements in user satisfaction scores.

• Include examples of user journey mapping, wireframes, prototypes, usability testing reports, and A/B test results.

Process Documentation:

• Provide examples of how you have documented UX guidelines, design systems, or optimization processes to ensure consistency and scalability.

• Illustrate your approach to translating user insights and analytics data into documented requirements for development teams.

• Showcase your methods for tracking and reporting on the performance of optimized digital experiences, including how you measure ROI.

📝 Enhancement Note: For operations roles, a portfolio is crucial for demonstrating practical skills in process improvement, system implementation, and measurable impact. This section emphasizes the need for candidates to showcase not just design work, but the process behind achieving positive business outcomes through UX enhancements.

💵 Compensation & Benefits

Salary Range: The stated salary range for this position is $84,637 - $105,796 annually. This range is competitive for a Digital Experience & UX Marketer role with 5-7 years of experience in the Albany, NY metropolitan area, reflecting the blend of marketing, UX, and analytical skills required.

Benefits:

• Competitive Benefits Package: This typically includes health, dental, and vision insurance, retirement savings plans (e.g., 401k with employer match), paid time off (PTO), holidays, and potential for life insurance and disability coverage.

• Potential for Bilingual Pay: Individuals fluent in both English and a second language are encouraged to apply, suggesting possible additional compensation or recognition for language proficiency.

• Professional Development: While not explicitly detailed, companies offering competitive benefits often support ongoing learning through training, conferences, or certifications relevant to digital marketing and UX.

Working Hours: The role is designated as FULL_TIME, which typically implies a standard 40-hour work week. While specific flexibility isn't detailed, on-site roles often allow for standard business hours, with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The provided salary range is based on the stated figures. For a role in Albany, NY, this range is mid-to-upper market, appropriate for the specified experience level and the specialized skillset required for digital experience optimization. The inclusion of "competitive benefits package" is standard, but the note about bilingual individuals is a specific differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Credit Union). Broadview Federal Credit Union operates within a member-focused financial sector, emphasizing community, trust, and service over profit maximization typical of traditional banks. This context suggests a culture that values long-term member relationships and ethical practices.

Company Size: Broadview Federal Credit Union is likely a medium-to-large credit union, given its regional presence and the scope of the Digital Experience & UX Marketer role. For operations professionals, this often means a balance between established processes and opportunities for innovation, with a dedicated focus on member satisfaction and operational efficiency.

Founded: Founded in 1933, Broadview FCU has a long-standing history, indicating stability and a deep understanding of its member base and the financial landscape. This longevity suggests a culture that values tradition and reliability, while also adapting to modern member needs through digital transformation.

Team Structure:

• The Digital Experience & UX Marketer will likely be part of the Marketing department, potentially within a Digital Marketing or Marketing Operations sub-team.

• This role will collaborate extensively with Digital Product Managers, Web Developers, Data Analysts, Brand Managers, and potentially IT/Technology teams.

Methodology:

• Data-Driven Optimization: The role heavily relies on analyzing user behavior, A/B testing results, and performance metrics to inform decisions and drive continuous improvement.

• Member-Centric Design: A core methodology is advocating for and implementing user-centered design principles to ensure digital experiences are intuitive, accessible, and meet member needs effectively.

• Agile/Iterative Improvement: The execution of roadmap initiatives and testing suggests an iterative approach to digital development and marketing, focusing on learning and adapting based on data.

Company Website: https://www.broadviewfcu.com/ (Inferred from company name and typical credit union websites)

📝 Enhancement Note: Understanding the credit union model is key. It implies a focus on member value and community impact, which should be reflected in how candidates frame their experience and contributions, particularly in UX and digital marketing strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor. It requires significant expertise and experience (5-7 years) in digital experience, UX, and conversion optimization but does not involve direct people management. The focus is on deep, hands-on contribution and influencing strategy through expertise.

Reporting Structure: The Digital Experience & UX Marketer will likely report to a Marketing Director, Head of Digital Marketing, or a similar leadership role within the Marketing or Digital departments. They will work closely with peers in analytics, product, and technology.

Operations Impact: This role has a direct impact on Broadview's revenue and operational efficiency by:

• Improving member acquisition through optimized digital channels and application processes.

• Enhancing member retention and loyalty by providing seamless and satisfying digital experiences.

• Reducing operational costs by enabling more self-service and efficient digital interactions.

Growth Opportunities:

• Specialization: Deepen expertise in advanced UX research methodologies, accessibility compliance, or conversion rate optimization techniques.

• Cross-Functional Leadership: Transition into a lead role on major digital transformation projects, influencing strategy across departments without direct reporting lines.

• Product Management: Move into a Digital Product Manager role, taking ownership of specific digital products and their strategic roadmap.

• Team Leadership: With additional experience and demonstrated leadership, potentially move into managing a team of UX designers or digital marketers.

📝 Enhancement Note: The growth path here emphasizes deepening specialized operational skills or moving into product ownership, rather than traditional management. This is common for senior individual contributor roles where deep expertise is highly valued.

🌐 Work Environment

Office Type: The role is specified as "On-site" with a primary location in Albany, NY. This indicates a traditional office-based work environment where face-to-face collaboration and in-person team engagement are expected.

Office Location(s): Albany, NY. This location is the capital of New York State, offering a professional business environment with access to talent and resources. Specific details about office amenities, accessibility, or commute options would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The role requires close partnership with multiple teams, suggesting an office layout that supports teamwork, meetings, and informal discussions.

• Tools and Technology: Access to modern office technology, including high-speed internet, relevant software licenses (Figma, analytics tools), and potentially ergonomic workstations.

• Operations Team Interaction: Regular opportunities to interact with marketing, digital, analytics, and technology teams, fostering knowledge sharing and collective problem-solving.

Work Schedule: As a FULL_TIME position, the standard work schedule is likely Monday through Friday, approximately 40 hours per week. While on-site, there might be some flexibility in start/end times, but core business hours are usually expected for team collaboration and accessibility.

📝 Enhancement Note: For an on-site role in operations, the emphasis is on the ability to foster collaboration, leverage available resources, and be present for in-person team dynamics, which can be crucial for driving process alignment and project momentum.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or recruiter will assess basic qualifications and cultural fit. Be prepared to articulate your understanding of UX in a financial services context and your experience with key tools.

2. Hiring Manager Interview: Focus on your experience with digital journey optimization, A/B testing, and translating data into actionable insights. Discuss specific projects and your role in achieving measurable results.

3. Portfolio Review & Technical Interview: This is a critical stage. Be ready to walk through 2-3 key projects from your portfolio, detailing the problem, your approach, the tools used, and the quantifiable outcomes. Expect questions on usability principles, accessibility standards, and your experience with Figma and analytics tools.

4. Cross-Functional Interview(s): You may meet with team members from marketing, product, or technology. Focus on your collaboration style, how you communicate complex ideas, and your ability to work effectively in a team environment.

5. Final Interview: Potentially with a senior leader, to assess strategic thinking, cultural alignment, and overall fit with Broadview's mission.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the business objective, your specific contribution, the methodology, and the measurable results (e.g., "Increased conversion rate by 15%," "Reduced task completion time by 20%").

• Tell a Story: Structure your case studies with a clear narrative: Problem -> Solution -> Impact. Explain your thought process and the "why" behind your decisions.

• Showcase Process: Include wireframes, user flows, test results, and design iterations to demonstrate your end-to-end process. Highlight how you incorporated feedback and data.

• Highlight Collaboration: Mention how you worked with other teams (e.g., developers, marketers, product managers) and how you communicated your findings and recommendations.

• Address Accessibility: Specifically call out how you considered and implemented accessibility standards in your work.

Challenge Preparation:

• Be prepared for a hypothetical scenario: You might be asked to critique an existing digital experience on Broadview's website or propose an optimization strategy for a specific member journey (e.g., loan application).

• Focus on a structured approach: Define the problem, identify key user segments, outline research methods, propose A/B test hypotheses, and define success metrics.

• Demonstrate analytical thinking: Explain how you would use data (available or assumed) to validate your hypotheses and measure success.

• Emphasize collaboration: Discuss how you would involve stakeholders and gather input from relevant teams.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study highlights the practical, results-oriented nature of this role. Candidates should prepare to not only discuss their experience but also to vividly demonstrate their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and potentially contributing to or utilizing design systems. Proficiency required for creating and iterating on digital interfaces.

• HTML, CSS, JavaScript: Fundamental understanding required for appreciating technical feasibility and collaborating with developers on implementation details.

• Usability Testing Platforms: Experience with tools for conducting and analyzing moderated/unmoderated tests (e.g., UserTesting.com, Lookback).

• Behavioral Analytics Tools: Proficiency in platforms like Adobe Analytics, Google Analytics, Hotjar, FullStory, or similar for understanding user behavior through heatmaps, session replays, funnel analysis, and user flows.

• A/B Testing & Experimentation Tools: Experience with platforms such as Optimizely, VWO, Google Optimize, or Adobe Target for designing, running, and analyzing experiments.

Analytics & Reporting:

• Web Analytics: Strong skills in Google Analytics or Adobe Analytics for tracking website performance, user behavior, and conversion metrics.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or even advanced Excel for reporting and presenting data insights effectively.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) and marketing automation platforms (e.g., Marketo, HubSpot) can be beneficial for understanding the broader member lifecycle and campaign integration.

📝 Enhancement Note: This section highlights the critical need for hands-on experience with a specific set of digital optimization and analytics tools. Proficiency in these areas is a direct indicator of operational capability in driving digital improvements.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A deep commitment to understanding and serving the needs of Broadview's members, ensuring all digital experiences are designed with their best interests in mind.

• Data-Driven Decision Making: A reliance on quantitative and qualitative data to inform strategy, validate hypotheses, and measure the impact of optimizations.

• Collaboration and Transparency: An environment where cross-functional teams work together openly, sharing insights and challenges to achieve common goals.

• Continuous Improvement: A culture that embraces iterative development, learning from experiments, and consistently seeking ways to enhance processes and user experiences.

• Accessibility and Inclusion: A dedication to creating digital experiences that are usable and accessible by all members, regardless of ability or background.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with marketing, product, analytics, and technology teams, requiring strong communication and negotiation skills.

• Insight Sharing: A proactive approach to sharing UX research findings, test results, and strategic recommendations with stakeholders to drive alignment and action.

• Feedback Loop: An open culture for giving and receiving constructive feedback on designs, strategies, and project outcomes to foster collective growth and improvement.

📝 Enhancement Note: The values emphasize a blend of customer focus (member-centricity), analytical rigor (data-driven), teamwork (collaboration), and a commitment to best practices (continuous improvement, accessibility). This is typical for operations roles that aim to optimize business processes and user experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Member Needs with Business Goals: Navigating the complexities of meeting diverse member needs while aligning with Broadview's strategic business objectives and regulatory requirements.

• Cross-Functional Alignment: Gaining buy-in and coordinating efforts across multiple departments (marketing, IT, product, lending) that may have different priorities or perspectives.

• Technical Constraints: Working within the limitations of existing technology stacks and development resources to implement UX enhancements.

• Measuring ROI of UX: Clearly demonstrating the tangible business value and return on investment for UX initiatives, especially in a complex financial services environment.

• Adapting to Evolving Digital Landscape: Staying current with rapid changes in digital technology, user behavior, and best practices in UX and conversion optimization.

Learning & Development Opportunities:

• Advanced UX Specialization: Opportunities to deepen expertise in areas like UX research methodologies, accessibility auditing, or advanced conversion rate optimization strategies.

• Financial Services Industry Acumen: Gaining deeper knowledge of the financial services sector, its regulatory environment, and specific member needs within a credit union context.

• Cross-Departmental Exposure: Learning about the operations and strategies of other departments through close collaboration, broadening understanding of the overall business.

• Participation in Industry Events: Potential to attend relevant conferences or webinars focused on UX, digital marketing, financial services technology, or operations best practices.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role and demonstrates foresight. The growth opportunities highlight pathways for skill development and career advancement within the operations and digital experience domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant friction point in a digital member journey and how you addressed it. What were the results?" (Focus on problem identification, methodology, and quantifiable outcomes).

• "How do you prioritize UX enhancements when resources are limited and multiple stakeholders have competing demands?" (Assess prioritization skills and stakeholder management).

• "Walk me through your process for designing and analyzing an A/B test. What makes a strong hypothesis?" (Evaluate understanding of experimentation and data interpretation).

Company & Culture Questions:

• "What appeals to you about working for a credit union like Broadview, compared to a traditional bank or tech company?" (Assess understanding of the credit union model and cultural fit).

• "How would you collaborate with our marketing, product, and technology teams to drive digital experience improvements?" (Evaluate teamwork and communication style).

Portfolio Presentation Strategy:

• Structure: For each case study, clearly define the problem, your role and actions, the tools and methodologies used, and the measurable results. Use a STAR (Situation, Task, Action, Result) or similar framework.

• Visuals: Use clear, concise visuals (screenshots, wireframes, charts) to illustrate your points. Ensure they are easy to understand and directly support your narrative.

• Quantify Impact: Emphasize numbers and data. Instead of saying "improved engagement," say "increased user session duration by 12%."

• Focus on Process: Explain your thought process, how you gathered insights, and how you iterated based on feedback and data.

• Tailor to Broadview: If possible, subtly connect your experience and proposed solutions to Broadview's context (e.g., member acquisition, digital banking services).

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate not only their technical skills but also their strategic thinking, problem-solving abilities, and cultural alignment with Broadview Federal Credit Union.

📌 Application Steps

To apply for this Digital Experience & User Experience (UX) Marketer position:

• Submit your application through the provided Workday link: https://broadviewfcu.wd1.myworkdayjobs.com/broadviewfcucareers/job/Albany-NY/Digital-Experience---User-Experience--UX--Marketer_R3988

• Customize your resume: Highlight keywords and responsibilities from the job description, particularly those related to UX, digital optimization, A/B testing, analytics tools, Figma, HTML/CSS/JS, and financial services experience. Quantify your achievements with specific metrics.

• Prepare your portfolio: Select 2-3 of your strongest projects that best demonstrate your skills in improving digital experiences, optimizing journeys, and achieving measurable results. Ensure each project clearly outlines the problem, your solution, and the impact.

• Research Broadview Federal Credit Union: Understand their mission, values, digital offerings, and target member base. Consider how your skills can contribute to their specific goals in the financial services industry.

• Practice your interview responses: Prepare to articulate your experience using the STAR method, focusing on quantifiable achievements and your process for UX optimization and A/B testing. Be ready to discuss your portfolio in detail and answer questions about collaboration and problem-solving.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.