Digital Content Designer

📍 Job Overview

Job Title: Digital Content Designer

Company: Procter & Gamble

Location: CINCINNATI GENERAL OFFICES, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-04

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop elevated visual systems and digital campaign assets for iconic Fabric Care brands, including Tide, Gain, Downy, and Bounce.

• Enhance the quality, consistency, and sophistication of social content, paid media creative, and overall campaign visuals across digital platforms.

• Translate brand strategy and consumer insights into distinctive visual storytelling and ownable brand expressions through superior typography, layout, and composition.

• Collaborate closely with cross-functional teams, including strategists, copywriters, and media specialists, to deliver polished creative from concept through execution.

• Adapt and maintain visual consistency across diverse digital touchpoints, including social media, paid advertising, and e-commerce platforms like Amazon, Walmart, and Target.

📝 Enhancement Note: This role focuses on high-craft digital design within a large CPG organization, emphasizing brand building and campaign execution across multiple digital channels. The emphasis is on translating brand strategy into visually compelling and cohesive digital assets, requiring a strong understanding of both design principles and platform-specific requirements. This is not a typical "operations" role in the Revenue/Sales Ops sense, but rather a critical function within the broader Go-To-Market (GTM) strategy that supports brand activation and digital presence.

📈 Primary Responsibilities

• Develop and execute elevated visual systems for digital campaigns, social content strategies, paid media creative, and brand activations for P&G Fabric Care brands.

• Create premium typography, layouts, graphics, campaign identities, and modular design systems that embody brand strategy and enhance visual appeal.

• Translate complex brand strategies, consumer insights, and campaign objectives into distinctive visual storytelling and compelling creative assets.

• Ensure and elevate the aesthetic quality of paid and organic digital content through meticulous attention to hierarchy, color, composition, and overall polish.

• Design a variety of digital assets, including social graphics, carousel systems, story assets, thumbnails, display ads, paid media units, and digital-first templates tailored for various platforms.

• Design and optimize product pages and brand stores for key e-commerce platforms such as Amazon, Walmart, and Target, ensuring strong brand representation and user experience.

• Adapt and localize global brand campaigns for specific digital platforms, including Instagram, TikTok, Meta, Pinterest, YouTube, and Amazon, ensuring platform-native effectiveness.

• Collaborate effectively with strategists, copywriters, media teams, editors, and brand partners to ideate campaign concepts and deliver high-quality creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand interpretation and tactical execution across diverse digital channels. The emphasis on "elevated visual systems," "premium typography," and "brand-building" indicates a focus on high-quality creative output that aligns with iconic brand standards. The inclusion of specific platform expertise (TikTok, Instagram Reels, Meta Ads Manager, etc.) and e-commerce design for major retailers underscores the practical, results-oriented nature of the role within a GTM context.

🎓 Skills & Qualifications

Education: BA/BS in Graphic Design or a closely related field.

Experience: 3+ years of dedicated experience as a Digital Graphic Designer, with demonstrated expertise in online e-commerce platforms and social platform creative requirements.

Required Skills:

• Superior typography and layout abilities, with a keen eye for visual hierarchy and composition.

• Strong understanding of visual systems and the ability to maintain campaign cohesion across multiple touchpoints.

• Proven experience in digital design, capable of creating aesthetically pleasing and effective work for fast-moving digital platforms.

• Excellent visual storytelling skills, with the ability to translate strategic briefs into impactful designs.

• High level of attention to detail and craft, focusing on spacing, polish, and overall aesthetic quality.

• Proficiency in core design software, including Adobe Photoshop, Adobe Illustrator, and Figma.

• Experience with video editing tools such as CapCut, Adobe Premiere Pro, and Adobe After Effects.

• Familiarity with platform-specific creative requirements and best practices for TikTok, Instagram Reels, Meta Ads Manager, YouTube Shorts, Pinterest, and Amazon Ads. Preferred Skills:

• Experience working with large CPG brands or within a fast-paced studio environment.

• Knowledge of brand strategy development and its application in visual design.

• Experience designing for global campaigns and adapting creative for international markets.

• A strong portfolio demonstrating a track record of elevating everyday digital work and creating ownable brand expressions.

📝 Enhancement Note: The qualifications emphasize a high level of design craft and strategic thinking, moving beyond basic graphic design execution. The requirement for specific software proficiency, including video editing tools and platform expertise, indicates the need for a versatile digital designer. The portfolio is explicitly stated as a critical evaluation tool, underscoring the importance of demonstrating creative excellence and problem-solving through past work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate mastery in digital graphic design and brand expression across various platforms.

• Showcase creative excellence, highlighting innovative approaches to visual problem-solving.

• Include examples of successful visual storytelling that effectively communicate brand strategy and campaign objectives.

• Present work that exhibits technical proficiency in design software and platform adaptation.

• Highlight projects that demonstrate an understanding of e-commerce platform design and social media content best practices. Process Documentation:

• Illustrate the design process from brief to final execution, including conceptualization, iteration, and final asset delivery.

• Provide examples of how brand strategy and consumer insights were translated into visual design solutions.

• Showcase the ability to manage design projects efficiently, from initial concept to final delivery, meeting deadlines.

• Detail how visual consistency was maintained across different platforms and formats within a campaign system.

📝 Enhancement Note: The portfolio requirements are central to this role, demanding a demonstration of high-caliber design work that is both strategically sound and technically proficient. Candidates are expected to show not just finished assets but also the thought process and problem-solving that led to them, particularly in translating brand strategy into effective digital visuals.

💵 Compensation & Benefits

Salary Range: $85,000 - $122,200 per year.

This range reflects P&G's commitment to competitive compensation based on factors such as location, role, credentials, skills, and experience.

Benefits:

• Competitive Salary

• Bonus Potential (where applicable)

• Comprehensive Benefits Package (details to be shared during the hiring process)

Working Hours: Full time, approximately 40 hours per week.

📝 Enhancement Note: The provided salary range is specific to the Cincinnati General Offices location and the experience level indicated. P&G's total rewards approach includes salary, potential bonuses, and a benefits package. While specific benefits are not detailed, the mention of a comprehensive package is standard for large corporations like P&G. The role is designated as full-time, aligning with typical corporate employment structures.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG). P&G operates in a highly competitive global market, driving innovation and brand loyalty through strong marketing and digital presence. This context means a focus on data-driven decisions, brand consistency, and efficient execution across all consumer touchpoints.

Company Size: Large Enterprise. P&G is a multinational corporation with tens of thousands of employees globally, offering extensive resources, structured career paths, and a formal corporate culture. This size implies a need for strong process adherence, cross-functional collaboration within a matrixed organization, and a focus on scalable solutions.

Founded: 1837. With a long history, P&G has established a robust legacy of brand building and innovation. This deep heritage suggests a culture that values long-term brand equity, continuous improvement, and adapting to evolving consumer landscapes.

Team Structure:

• The role is within the Fabric Care division, specifically part of a world-class in-house studio responsible for digital presence. This studio likely comprises specialized roles in design, content creation, strategy, and project management.

• Reporting structure will likely be within a creative or marketing department, with potential for close collaboration with brand managers, digital strategists, and media planning teams.

• Cross-functional collaboration is a core element, involving close partnerships with copywriters, strategists, media teams, and brand partners to ensure cohesive campaign development and execution. Methodology:

• Data analysis and insights are crucial for informing design decisions, especially within a CPG environment where consumer behavior and market trends are key drivers.

• Workflow planning and optimization strategies are essential for managing a high volume of creative output across multiple brands and platforms efficiently.

• Automation and efficiency practices are likely employed to streamline creative production and asset management, enabling faster turnaround times and greater scalability.

Company Website: https://www.pg.com/

📝 Enhancement Note: P&G's established industry position and long history shape its culture toward brand stewardship, innovation, and operational excellence. The in-house studio model suggests a strategic move to bring core creative capabilities in-house, emphasizing efficiency, brand control, and agility. The focus on cross-functional collaboration is paramount in such a large organization to ensure alignment and successful campaign execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Entry Level" job segmentation by P&G, but the experience requirement of 3+ years and the nature of the responsibilities suggest it's more accurately an "Associate" or "Mid-Level" Digital Designer role within a specialized creative function. The scope involves significant responsibility for brand representation and campaign asset creation.

Reporting Structure: The Digital Content Designer will likely report to a Creative Director, Design Manager, or Studio Lead within the Fabric Care division's in-house studio. They will collaborate extensively with brand managers, marketing teams, and other creative specialists.

Operations Impact: While not a traditional "operations" role (e.g., Sales Ops, Rev Ops), this position has a significant impact on the Go-To-Market (GTM) strategy by directly influencing brand perception, consumer engagement, and conversion rates through compelling digital content and campaign creative. High-quality design drives brand affinity, supports marketing objectives, and contributes to sales performance on digital channels.

Growth Opportunities:

• Specialization: Deepen expertise in specific digital platforms (e.g., advanced TikTok strategy, e-commerce design optimization) or creative areas (e.g., motion graphics, campaign identity systems).

• Leadership: Progress to Senior Digital Content Designer, Art Director, or Creative Lead roles, taking on more strategic direction and team management responsibilities.

• Cross-Functional Exposure: Gain exposure to broader marketing, brand management, or digital strategy roles within P&G, leveraging design expertise to inform broader GTM initiatives.

• Skill Development: Continuous learning opportunities through internal training, workshops, and access to industry trends and advanced design tools.

📝 Enhancement Note: Despite the "Entry Level" segmentation by the company, the stated qualifications and responsibilities clearly indicate a need for experienced professionals. The growth trajectory within P&G's creative functions is well-defined, offering paths for specialization, leadership, and broader business impact. The role is crucial for translating brand strategy into tangible digital assets that drive commercial success.

🌐 Work Environment

Office Type: This role is based at P&G's Cincinnati General Offices, indicating a corporate office environment. The description of an "in-house studio" suggests a dedicated creative workspace within the larger P&G campus, likely designed for collaboration and focused creative work.

Office Location(s): Cincinnati General Offices, Cincinnati, Ohio, United States. This location offers a central hub for major corporate functions.

Workspace Context:

• The "world-class in-house studio" implies a collaborative and dynamic creative environment with access to modern design tools and technologies.

• Expect a workspace that encourages interaction with strategists, copywriters, and brand partners, fostering a team-oriented approach to creative development.

• The environment is likely fast-paced and deadline-driven, requiring designers to be agile and efficient in their workflow.

Work Schedule: Full-time, likely adhering to standard corporate business hours (e.g., 9 AM - 5 PM), but with potential for flexibility depending on project demands. The role requires dedication to meeting project deadlines, which may occasionally necessitate working beyond standard hours.

📝 Enhancement Note: The work environment is characterized by a professional corporate setting within a dedicated creative studio. The emphasis is on collaboration, efficiency, and producing high-quality creative output that aligns with P&G's iconic brands. While the core hours are standard, the nature of campaign-driven work in digital media may require occasional flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to highlight relevant experience and showcase your best work.

• Portfolio Review: A dedicated session where you will walk through your portfolio, explaining your design process, strategic thinking, and the impact of your work. Focus on projects relevant to digital campaigns, social media, and e-commerce.

• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or case study to evaluate your problem-solving skills, design craft, and ability to work within specific constraints or brand guidelines. Prepare to articulate your approach to translating strategy into design.

• Behavioral & Team Fit Interviews: Discussions with hiring managers and potential team members to assess collaboration skills, adaptability, communication style, and cultural alignment with P&G's values and the studio's dynamic.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work showcasing digital campaign systems, social media creative, e-commerce design, and strong typography.

• Tell a Story: For each project, clearly articulate the brief/challenge, your role, your strategic approach, the design solutions you developed, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Highlight Process: Show your thinking, not just the final polished assets. Include sketches, mood boards, wireframes, or iterations to demonstrate your design methodology and problem-solving process.

• Platform Specificity: If possible, include examples that demonstrate your understanding of specific platform requirements (e.g., TikTok, Instagram Reels, Amazon product pages) and how you optimized designs for them.

• Craft & Polish: Ensure all presented work is impeccably designed, with attention to detail, typography, and visual hierarchy.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge provided. Identify the core objectives, target audience, and any brand constraints.

• Think Strategically: Before diving into design, outline your approach. What are the key messages? What visual direction will best serve the brand and objective?

• Time Management: Practice designing within a time limit, focusing on delivering a strong concept and a well-articulated presentation rather than absolute perfection.

• Articulate Your Decisions: Be ready to explain why you made specific design choices, linking them back to the brief, brand strategy, and best practices.

📝 Enhancement Note: The application process heavily relies on a strong portfolio that demonstrates not only design skill but also strategic thinking and platform-specific knowledge. Candidates should prepare to articulate their creative process and the rationale behind their design decisions, particularly how their work supports brand strategy and drives business objectives in digital channels.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop and Adobe Illustrator for graphic design, asset creation, and manipulation.

• Figma: A key tool for collaborative design, prototyping, and creating modular design systems, particularly for digital interfaces and campaigns.

• Video Editing Software: Proficiency in CapCut, Adobe Premiere Pro, and Adobe After Effects is required for creating dynamic video content, motion graphics, and animated assets for social media and digital ads.

Analytics & Reporting:

• While not a primary function of this role, understanding how design impacts analytics is beneficial. Familiarity with tools that track engagement, conversion rates, and campaign performance (e.g., social media analytics dashboards, e-commerce platform analytics) would be an advantage. CRM & Automation:

• Familiarity with any content management systems (CMS) or digital asset management (DAM) systems used by P&G could be helpful for asset distribution and workflow. Basic understanding of marketing automation principles as they relate to content deployment.

📝 Enhancement Note: The technology stack is heavily focused on design and video production tools, reflecting the core responsibilities of a digital content designer. Proficiency in Photoshop, Illustrator, Figma, and video editing software (Premiere Pro, After Effects, CapCut) is non-negotiable. An understanding of how design integrates with analytics and content management systems would be a valuable differentiator.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A deep commitment to upholding and elevating the integrity and visual identity of iconic brands like Tide, Gain, and Downy.

• Creative Excellence: A drive for producing high-quality, innovative, and aesthetically superior design work that stands out in digital spaces.

• Data-Driven Decision Making: Utilizing consumer insights and performance data to inform design choices and optimize creative effectiveness.

• Efficiency & Agility: A focus on streamlined workflows, efficient production processes, and the ability to adapt quickly to evolving digital trends and project demands.

• Collaboration & Partnership: A strong emphasis on working effectively with cross-functional teams, valuing diverse perspectives, and fostering a supportive creative environment.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with strategists, copywriters, media planners, and brand managers, requiring clear communication and a shared understanding of campaign goals.

• Feedback Culture: A willingness to give and receive constructive feedback is essential for continuous improvement and delivering the best possible creative outcomes.

• Knowledge Sharing: Opportunities to share design best practices, new techniques, and platform insights within the studio and with broader marketing teams.

📝 Enhancement Note: P&G's culture emphasizes strong brand values, a commitment to excellence, and collaborative teamwork. Within the in-house studio, these values translate into a dynamic environment where high-craft design meets strategic business objectives. The ability to collaborate effectively and embrace feedback is paramount for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Equity with Platform Trends: Maintaining the premium feel and integrity of iconic brands while adapting creative for fast-evolving, often informal, digital platforms like TikTok and Instagram Reels.

• High Volume, High Quality: Producing a significant volume of creative assets across multiple brands and platforms without compromising on design quality or strategic alignment.

• Cross-Functional Alignment: Navigating the needs and feedback from various stakeholders (brand, media, strategy) to ensure cohesive and effective campaign execution.

• Staying Ahead of Digital Trends: Continuously learning and adapting to new digital platforms, content formats, and design tools to keep P&G brands at the forefront of digital engagement.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to specialized training in areas like motion graphics, advanced typography, UI/UX for e-commerce, and emerging digital creative tools.

• Industry Conferences & Webinars: Opportunities to attend relevant design and digital marketing events to stay abreast of industry best practices and innovations.

• Mentorship Programs: Potential for mentorship from senior designers, art directors, or creative leaders within P&G to guide career development.

• Cross-Brand Exposure: Working on diverse campaigns for different Fabric Care brands provides broad experience and exposure to various marketing strategies.

📝 Enhancement Note: The role presents exciting challenges in adapting established brands for new digital frontiers, requiring creativity, strategic thinking, and adaptability. P&G's commitment to employee development means ample opportunities to hone skills, explore new creative avenues, and advance within the organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating the brand strategy for [Specific P&G Brand, e.g., Tide] into a cohesive visual system for a new digital campaign on Instagram and TikTok?" (Prepare to discuss creative concepts, platform-specific adaptations, and visual elements.)

• "Describe a time you had to balance conflicting feedback from multiple stakeholders on a creative project. How did you resolve it and ensure a successful outcome?" (Focus on collaboration, communication, and problem-solving skills.)

• "Walk us through your process for designing a product page for an e-commerce platform like Amazon. What are the key visual elements you focus on to drive conversion?" (Demonstrate understanding of e-commerce design principles and user experience.) Company & Culture Questions:

• "What do you admire about P&G's brands and their digital presence? How do you see your skills contributing to our brand building efforts?" (Research P&G's recent campaigns and digital initiatives.)

• "How do you stay updated on the latest digital design trends and platform changes, and how do you incorporate them into your work?" (Highlight your proactive learning and adaptability.)

• "Describe your ideal collaborative environment. How do you contribute to a positive and productive team dynamic?" (Align your response with P&G's emphasis on collaboration and values.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant project. Clearly state the brand, objective, and your role.

• Narrate the Journey: For each project, explain the why behind your creative decisions. Don't just show the final piece; explain the strategy, the problem you solved, and the insights you incorporated.

• Showcase Versatility: Highlight projects that demonstrate your range across different platforms, formats, and campaign types.

• Quantify Success: If possible, share any metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements).

• Be Concise and Engaging: Aim for clarity, enthusiasm, and a professional demeanor. Practice your presentation to ensure a smooth flow within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, platform expertise, and strong collaborative skills. Candidates should be ready to articulate their design process, justify their creative decisions with strategic reasoning, and showcase how their work aligns with P&G's brand values and business objectives.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit your application through the provided link on the P&G careers portal.

• Portfolio Customization: Tailor your portfolio to showcase projects that best align with P&G's Fabric Care brands and the specific requirements of this role, emphasizing digital campaigns, social media, and e-commerce design.

• Resume Optimization: Ensure your resume clearly highlights your 3+ years of relevant experience, proficiency in required design software (Adobe Suite, Figma, video editors), and any experience with CPG brands or large-scale digital campaigns. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale, and how you translate brand strategy into compelling digital visuals. Prepare to discuss specific platform expertise and your approach to collaboration.

• Company Research: Familiarize yourself with P&G's Fabric Care brands, their current digital marketing efforts, and P&G's overall company values and mission. Understand their presence on platforms like Instagram, TikTok, and Amazon.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding specific interview processes and exact tool usage, should be verified directly with the hiring organization before making application decisions.