Digital Content Designer

📍 Job Overview

Job Title: Digital Content Designer

Company: ASSA ABLOY

Location: Kennesaw, Georgia, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: April 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and accelerate campaign execution through the creation and maintenance of high-quality digital and print content.

• Manage end-to-end content lifecycle for marketing, sales, and product initiatives, ensuring alignment with brand guidelines and business objectives.

• Optimize user engagement and experience across digital channels, including websites, email, and social media, through strategic content deployment.

• Collaborate cross-functionally with Marketing, Sales, and Product teams to deliver impactful content solutions that support go-to-market strategies.

📝 Enhancement Note: This role is positioned within Marketing & Creative Operations, focusing on the execution and strategic deployment of content. While not a direct Revenue Operations or Sales Operations role, the impact on campaign execution, sales enablement, and digital engagement directly influences revenue generation and sales team effectiveness, making it crucial for GTM success.

📈 Primary Responsibilities

• Design and produce a range of digital assets, including graphics, short-form video, email content, and web visuals, ensuring adherence to campaign objectives and brand standards.

• Execute and support integrated marketing campaigns across email, social media, and web channels, ensuring timely delivery and alignment with business priorities.

• Own and manage the social media content calendar, ensuring a consistent cadence, audience relevance, and strategic alignment with broader marketing initiatives.

• Update and maintain website content using Content Management System (CMS) tools, ensuring accuracy, optimal user experience, and alignment with current campaigns.

• Proactively identify and drive updates for outdated content on digital platforms to maintain relevance and engagement.

• Design and maintain sales collateral, such as datasheets and brochures, ensuring they are current, accurate, and aligned with key messaging.

• Develop print advertisements and coordinate with external vendors for production and distribution.

• Ensure strict adherence to PTI and ASSA ABLOY brand guidelines across all creative output, maintaining consistency in messaging and visual identity.

• Act as a quality checkpoint for all creative output, ensuring it meets established brand and quality standards.

• Partner closely with Marketing, Sales, and Product teams to deliver content that effectively supports their respective goals and initiatives.

• Support event and campaign promotion through the creation of relevant digital and print materials.

• Align with stakeholders on content project timelines, deliverables, and expectations.

• Manage multiple content projects simultaneously, delivering high-quality results with limited supervision.

• Track content performance metrics and utilize data to optimize outputs for improved engagement and effectiveness.

• Identify opportunities to improve content workflows, processes, and overall efficiency.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational management of content. The focus on content operations, performance tracking, and workflow efficiency highlights the need for an individual who can not only design but also manage the lifecycle and impact of content, which is a critical aspect of marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Marketing, Graphic Design, Communications, or a related field is typically expected for roles of this nature.

Experience: Minimum of 2+ years in content design or digital marketing roles, with a proven track record of creating successful digital and print assets.

Required Skills:

• Proven proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro).

• Experience with Canva for quick design tasks and social media content creation.

• Familiarity with Content Management Systems (CMS) for website updates and content publishing.

• Demonstrated experience with social media management tools and platforms.

• Strong understanding of digital marketing principles, including SEO, email marketing, and social media strategy.

• Experience in creating and managing both digital and print assets.

• Excellent project management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines.

• Strong understanding of brand governance and ability to maintain brand consistency.

• Ability to develop compelling sales enablement materials and print advertisements.

• Effective communication and collaboration skills for cross-functional teamwork.

Preferred Skills:

• Experience with video editing software beyond basic short-form content.

• Familiarity with marketing automation platforms.

• Basic understanding of web analytics tools (e.g., Google Analytics) to track content performance.

• Experience in the security or access solutions industry.

• Skills in copywriting or editing for marketing collateral.

📝 Enhancement Note: The required skills point towards a hands-on creative role with a strong operational component. The emphasis on Adobe Creative Suite, CMS, and project management indicates a need for a blend of technical design skills and efficient workflow management, typical for roles supporting marketing operations and GTM initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is required, showcasing a diverse range of digital and print content developed for marketing and sales initiatives.

• The portfolio should demonstrate proficiency in graphic design, including examples of web visuals, social media graphics, and digital ad creative.

• Include examples of short-form video content creation, if applicable.

• Showcase experience with designing sales collateral such as datasheets, brochures, or presentations.

• Provide evidence of maintaining brand consistency and adhering to brand guidelines across multiple assets and campaigns.

Process Documentation:

• While not explicitly stated as a formal requirement, candidates are expected to demonstrate an understanding of content creation workflows, from concept to execution and optimization.

• The ability to articulate how projects are managed, prioritized, and delivered efficiently will be assessed.

• Examples of how content performance is tracked and used for optimization are valuable.

• Candidates should be prepared to discuss their process for ensuring brand compliance and quality control.

📝 Enhancement Note: For a Digital Content Designer role, the portfolio is paramount. It serves as the primary evidence of the candidate's ability to execute on the core responsibilities. For operations-minded candidates, demonstrating an understanding of process efficiency, content lifecycle management, and data-driven optimization within their portfolio examples will be highly advantageous.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-5 years), location in Kennesaw, GA, and the nature of the role within a large global corporation, a competitive salary range is expected. Based on industry benchmarks for Digital Content Designers in the Atlanta metropolitan area, the estimated salary range is $65,000 - $85,000 annually.

Benefits:

• A competitive total rewards package aligned with market benchmarks and role scope.

• Access to tools, resources, and development opportunities to enhance technical expertise and career growth.

• Collaborative engineering environment focused on innovation, quality, and continuous improvement.

• Leadership support and clear expectations to enable success.

• Opportunity to contribute to products used by customers around the world in security and access solutions.

• Standard benefits often include health, dental, and vision insurance, 401(k) matching, paid time off, and paid holidays.

Working Hours: The role is listed as full-time, implying approximately 40 hours per week. While the role is on-site, there may be some flexibility in daily start/end times, but core business hours and campaign-driven needs will require consistent availability.

📝 Enhancement Note: The salary estimate is based on data from reputable compensation survey sites for similar roles in the Kennesaw, GA / Atlanta, GA area, considering the specified experience level and industry. The benefits listed are directly from the job description, with standard benefits inferred for a company of ASSA ABLOY's size and reputation.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Security & Safety industry, specifically focusing on access solutions, including locks, doors, and entrance automation. ASSA ABLOY is a global leader in this sector.

Company Size: ASSA ABLOY is a large, established global corporation with over 52,000 (and by their own account, nearly 63,000) colleagues worldwide, operating in over 70 countries. This indicates a structured environment with established processes and global reach.

Founded: The ASSA ABLOY Group was formed in 1994 through the merger of ASSA AB (Sweden) and ABLOY OY (Finland). This history suggests a company with deep roots in security and a strategic approach to growth and innovation.

Team Structure:

• The Digital Content Designer reports to the Marketing Manager, indicating a position within the marketing department.

• The role will likely collaborate closely with other marketing specialists (e.g., campaign managers, digital marketers), sales teams, and product development teams.

Methodology:

• ASSA ABLOY emphasizes innovation, customer journey mapping, and service design.

• The company highlights a focus on delivering value to clients and exceptional end-user experiences.

• The marketing team likely employs data-driven approaches to campaign execution and content optimization.

• A strong emphasis is placed on brand consistency and adherence to global guidelines.

Company Website: https://www.assaabloy.com/ (Global) and likely a specific site for ASSA ABLOY Global Solutions or PTI (Product Technology Inc., a subsidiary).

📝 Enhancement Note: Understanding ASSA ABLOY's focus on innovation and customer experience is key. For a content designer, this means creating content that not only looks good but also effectively communicates value and improves user journeys within the security and access solutions space.

📈 Career & Growth Analysis

Operations Career Level: This role is considered mid-level, requiring 2-5 years of experience. It bridges the gap between junior design roles and senior content strategist or marketing manager positions. It involves executing on established strategies while also contributing to process improvements and content optimization.

Reporting Structure: The Digital Content Designer reports directly to the Marketing Manager. This provides a clear line of communication and management for project direction, feedback, and performance reviews. The role also requires significant collaboration with cross-functional teams, including Sales and Product.

Operations Impact: While not directly managing operational budgets or systems, the Digital Content Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and overall brand perception. High-quality, on-brand content accelerates campaign execution, improves lead generation, supports sales conversations, and enhances customer engagement, all of which contribute to revenue generation and operational efficiency for the go-to-market teams.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design software (e.g., advanced Adobe features), explore new content formats (e.g., interactive content, advanced video editing), and gain proficiency in marketing automation or analytics tools.

• Career Progression: Potential to advance to a Senior Digital Content Designer, Content Strategist, Marketing Specialist, or even a Marketing Manager role, depending on performance and career aspirations.

• Leadership Potential: With demonstrated success in project management and cross-functional collaboration, there may be opportunities to lead smaller projects or mentor junior designers.

• Industry Specialization: Gaining deep knowledge of the security and access solutions industry can open doors to specialized roles within ASSA ABLOY or similar companies.

📝 Enhancement Note: The growth path for a Digital Content Designer often involves specializing in a particular area of content (e.g., video, UX writing) or moving into broader marketing strategy and operations roles. Highlighting the impact on revenue by improving content effectiveness will be crucial for career advancement.

🌐 Work Environment

Office Type: The role is on-site in Kennesaw, GA, indicating a traditional office setting. This environment is conducive to in-person collaboration, team meetings, and access to company resources.

Office Location(s): Kennesaw, Georgia, USA. This location is part of the greater Atlanta metropolitan area, offering access to a diverse talent pool and a significant business hub.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities to interact with marketing, sales, and product teams on a daily basis.

• Access to standard office equipment and potentially specialized creative hardware/software will be provided.

• The environment is expected to be professional, with a focus on achieving business objectives and delivering high-quality creative output.

• As part of a large corporation, there will be established IT support and HR functions.

Work Schedule: The standard work schedule is likely Monday through Friday, approximately 40 hours per week. While the role is on-site, the company's emphasis on clear expectations and ownership suggests a results-oriented culture. Some flexibility may be available, but core business hours and project deadlines will dictate availability.

📝 Enhancement Note: For on-site roles, emphasizing the collaborative aspects and the access to resources and team members is important. This contrasts with remote roles and highlights the benefits of in-person interaction for creative problem-solving and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Creative Assessment: Candidates will be asked to present their portfolio, discussing their role, process, and the impact of their work. This may involve a live review session or a pre-submitted portfolio.

• Hiring Manager Interview: A discussion with the Marketing Manager to delve deeper into experience, skills, project management capabilities, and understanding of brand strategy.

• Cross-functional Interviews: Potential interviews with members of the Sales or Product teams to assess collaboration and communication skills.

• Final Interview/Offer: May involve a higher-level manager or HR for final discussions and offer extension.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a range of skills (digital graphics, print, video, web). Tailor your selection to highlight experience with B2B marketing, sales collateral, and brand consistency.

• Tell the Story: For each project, clearly explain the objective, your specific role and contributions, the creative process, the tools used, and the measurable outcomes or impact. Quantify results whenever possible (e.g., increase in engagement, leads generated, time saved).

• Demonstrate Process: Be prepared to discuss your workflow, how you manage feedback, iterate on designs, and ensure brand adherence. This is crucial for demonstrating operational understanding.

• Highlight Brand Governance: Show examples where you successfully applied brand guidelines or even helped refine them.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite, CMS, and other relevant tools.

Challenge Preparation:

• Candidates may be given a small design challenge or a hypothetical scenario to assess their problem-solving skills and creative approach under pressure. This could involve creating a social media graphic, a concept for a datasheet, or suggesting improvements to existing web content.

• Be prepared to articulate your thought process clearly and concisely. Focus on understanding the brief, proposing solutions, and justifying your design choices based on brand and business objectives.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to not just show their work but to articulate the why and how behind it, demonstrating an understanding of marketing objectives and operational efficiency in their creative process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, video editing, and layout. Proficiency in Photoshop, Illustrator, and InDesign is a must. Premiere Pro or similar for video editing.

• Canva: For quicker design tasks, social media graphics, and potentially simple video edits.

• Content Management System (CMS): Experience with platforms like WordPress, Drupal, or similar for website content updates and management.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics to track website traffic, user behavior, and content performance.

• Social Media Analytics: Understanding native analytics on platforms like LinkedIn, Facebook, Instagram, etc., or using third-party tools.

CRM & Automation:

• CRM Systems: While not a primary CRM role, understanding how content integrates with CRM (e.g., Salesforce, HubSpot) for lead nurturing and customer tracking is beneficial.

• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or Pardot for email campaign execution and workflow management.

Other Potential Tools:

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for managing content projects and workflows.

• Collaboration Tools: Microsoft Teams, Slack for team communication.

📝 Enhancement Note: Highlighting proficiency in Adobe Creative Suite and CMS is paramount. For candidates aiming for roles with more operational depth, demonstrating an understanding of how their creative output integrates with marketing automation, CRM, and analytics platforms will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: ASSA ABLOY is recognized as an innovative company; this is reflected in a culture that encourages creative solutions and exploring new approaches to content creation and delivery.

• Customer Focus: A strong emphasis on understanding and meeting customer needs, translating into content that is valuable, engaging, and addresses user pain points in access solutions.

• Quality & Excellence: A commitment to high standards in all outputs, particularly brand consistency and creative execution, ensuring a professional representation of ASSA ABLOY.

• Collaboration: A value placed on teamwork and cross-functional partnerships to achieve shared goals, fostering an environment where ideas are exchanged freely between departments.

• Efficiency & Improvement: A drive to optimize workflows, improve processes, and leverage technology to deliver content more effectively and impactfully.

Collaboration Style:

• Cross-functional Integration: The role requires active collaboration with Marketing, Sales, and Product teams, necessitating open communication and a willingness to understand diverse perspectives and needs.

• Feedback-Oriented: A culture where constructive feedback is given and received to refine creative work and improve processes.

• Knowledge Sharing: Encouragement to share best practices, new techniques, and insights within the marketing team and across relevant departments.

• Results-Driven: A focus on achieving tangible outcomes through collaborative efforts, ensuring that content initiatives contribute directly to business objectives.

📝 Enhancement Note: Emphasizing ASSA ABLOY's stated values of innovation, customer focus, and quality aligns with the expectations for a creative role. For operations-minded candidates, highlighting the collaborative and efficiency-driven aspects of the culture will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Juggling multiple creative projects with varying deadlines while also managing content updates, brand governance, and performance tracking.

• Maintaining Brand Consistency: Ensuring that all content, across diverse platforms and formats, adheres strictly to ASSA ABLOY's global brand guidelines.

• Adapting to Evolving Digital Trends: Staying current with new digital content formats, social media algorithms, and best practices to keep ASSA ABLOY's content strategy effective.

• Measuring Content ROI: Demonstrating the tangible impact of content on marketing and sales objectives, which can sometimes be challenging for creative outputs.

• Cross-functional Alignment: Effectively managing expectations and timelines with various stakeholders who may have different priorities.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to attend workshops or take online courses to master advanced features of Adobe Creative Suite or explore new design tools.

• Digital Marketing Certifications: Pursuing certifications in areas like social media marketing, content marketing, or SEO to broaden marketing expertise.

• Content Strategy Workshops: Learning about strategic content planning, audience segmentation, and content performance analysis.

• Industry-Specific Knowledge: Deepening understanding of the security and access solutions market to create more targeted and impactful content.

• Mentorship Programs: Potential to be mentored by senior marketing professionals or to mentor junior team members.

📝 Enhancement Note: Framing challenges as opportunities for growth is key. For operations professionals, highlighting the challenge of measuring ROI and optimizing workflows demonstrates an understanding of business impact and efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing digital content from concept to execution, ensuring brand consistency." (Focus on workflow, tools, and quality control.)

• "How do you prioritize content requests from multiple stakeholders with competing deadlines?" (Highlight project management, communication, and prioritization skills.)

• "Walk me through a successful digital marketing campaign you supported with your content. What was your role, and what were the results?" (Prepare a specific case study, quantifying impact if possible.)

Company & Culture Questions:

• "What do you know about ASSA ABLOY and our position in the access solutions market?" (Research the company's products, mission, and recent news.)

• "How do you approach collaborating with sales and product teams to ensure content meets their needs?" (Emphasize communication, understanding objectives, and partnership.)

• "Describe a time you had to adapt your creative approach based on feedback or evolving campaign objectives." (Demonstrate flexibility and problem-solving.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by content type (digital graphics, video, print) or by campaign. Use clear titles and brief descriptions for each project.

• Narrative: For each selected project, tell a compelling story: the challenge, your solution, your process, the tools used, and the outcome. Quantify results whenever possible (e.g., "increased engagement by X%", "supported a campaign that generated Y leads").

• Tools & Techniques: Be ready to discuss the specific software and techniques you employed and why they were appropriate for the project.

• Brand Adherence: Specifically point out how you maintained brand consistency and adhered to guidelines in your examples.

• Conciseness: Be mindful of time. Practice presenting your key projects within a reasonable timeframe (e.g., 15-20 minutes for a portfolio review).

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, project management capabilities, and an understanding of how content contributes to broader business and operational goals.

📌 Application Steps

To apply for this Digital Content Designer position:

• Click the 'Apply Now' button on the ASSA ABLOY careers page to submit your application. Applications submitted via email or other channels will not be considered.

• Portfolio Preparation: Ensure your portfolio is up-to-date, well-organized, and showcases your best work relevant to digital and print content design, especially for B2B marketing and sales enablement. Prepare to discuss your process and results for 3-5 key projects.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Digital Content Designer," "Adobe Creative Suite," "CMS," "social media management," "project management," and "brand governance." Quantify achievements where possible.

• Company Research: Thoroughly research ASSA ABLOY, its products, its mission, and its brand guidelines. Understand the security and access solutions industry and how content plays a role in engaging B2B customers.

• Interview Practice: Prepare to discuss your portfolio in detail, articulate your creative process, and answer questions about collaboration, project management, and brand consistency. Practice your responses to common interview questions and be ready for a potential creative assessment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.