Designer, Product UX (Paisly)

📍 Job Overview

Job Title: Designer, Product UX (Paisly)

Company: JetBlue Airways Corporation

Location: Dania Beach, Florida, United States

Job Type: Full-Time

Category: Product Design / User Experience (UX)

Date Posted: 2026-08-10

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Design intuitive and accessible user interfaces for customer-facing booking journeys across diverse travel products.

• Conduct comprehensive user research, including interviews and usability tests, to drive data-informed design decisions.

• Develop wireframes, mockups, and interactive prototypes using industry-standard design tools.

• Collaborate closely with product, engineering, and brand teams to ensure seamless integration of user experience and business objectives.

• Contribute to the evolution and maintenance of design system components for consistent product experience.

📝 Enhancement Note: This role is within Paisly, JetBlue's technology platform for travel selling, focusing on enhancing the customer booking experience for various travel products. The role requires a strong blend of user-centered design principles, research capabilities, and collaborative execution within an Agile framework.

📈 Primary Responsibilities

• Design user interfaces (UI) for customer-facing booking journeys across hotels, cruises, cars, vacation rentals, and bundled packages, prioritizing intuition and accessibility.

• Execute end-to-end user experience (UX) research, including user interviews, usability testing, surveys, and analysis of qualitative and quantitative data to identify user pain points and opportunities.

• Create detailed wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts and user flows.

• Actively participate in cross-functional team meetings with product managers, engineers, brand specialists, and support teams to gather insights and align design solutions with business needs.

• Foster strong collaborative relationships with product, engineering, and brand teams to ensure design solutions are technically feasible, align with user needs, and meet strategic business goals.

• Translate research findings and data analysis into actionable design improvements, driving continuous iteration and optimization of the user experience.

• Engage in Agile ceremonies (e.g., sprint planning, stand-ups) and manage design tasks within project tracking systems like Jira to ensure timely delivery.

• Maintain and contribute to the development of design system components to ensure a consistent and cohesive user experience across all Paisly-powered products.

• Clearly document and effectively present design rationale, research findings, and user insights to stakeholders, including product leadership and engineering teams.

• Undertake and complete other complex duties and responsibilities as assigned by management to support the Paisly product vision.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to UX/UI design, with a significant focus on user research and collaborative problem-solving. The mention of "Agile ceremonies" and "Jira" indicates a fast-paced, iterative development environment. The responsibility to "contribute to and evolving design system components" highlights the importance of scalability and consistency in design.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree in Design, Human-Computer Interaction (HCI), Psychology, Computer Science, or a related field; OR

• Demonstrated capability to perform job responsibilities with a combination of a High School/GED and at least four (4) years of previous relevant work experience. Experience:

• Three (3) years of progressive experience in designing digital products with a strong user-centered design (UCD) methodology and focus. Required Skills:

• Product Design & UX/UI: Demonstrated ability to design intuitive, accessible, and user-friendly interfaces for digital products.

• Prototyping & Wireframing: Proficiency in creating wireframes, mockups, and interactive prototypes using tools such as Figma, Photoshop, Sketch, and InVision.

• User Research: Familiarity with core user experience (UX) research methods including usability testing, user interviews, surveys, and data analysis.

• Design Principles: Proven understanding and application of accessibility best practices (e.g., WCAG) and responsive design principles.

• Collaboration: Comfort and demonstrated ability to work cross-functionally with internal and external stakeholders, including product managers and engineers.

• Technical Fundamentals: Working knowledge of HTML, CSS, and JavaScript to understand technical constraints and possibilities in design implementation.

• Agile Methodologies: Experience participating in Agile ceremonies and managing design tasks within project tracking tools like Jira.

Preferred Skills:

• Advanced Research Tools: Experience with customer research platforms like UserTesting.com.

• Project Management Tools: Proficiency with project management and tracking tools such as Jira.

• Communication & Stakeholder Management: Strong communication skills and proven ability to work effectively with diverse stakeholders and present design rationale clearly.

• Analytical Mindset: An analytical approach to problem-solving with a passion for addressing real-world customer challenges through design.

• Independent Work: Ability to work independently and autonomously in a fast-paced, Agile environment.

• Industry Experience: Prior experience working in the travel, e-commerce, or related industries.

• Business Acumen: Ability to balance business requirements with the delivery of exceptional user experiences.

📝 Enhancement Note: The "Minimum Experience and Qualifications" section clearly defines the baseline requirements. The "Preferred Experience and Qualifications" section provides an opportunity for candidates to differentiate themselves, particularly those with experience in the travel/e-commerce sector or advanced research/project management tools. The requirement for HTML/CSS/JS knowledge is crucial for designers to effectively communicate with engineering teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end product design projects, demonstrating your process from research to final UI.

• Examples of wireframes, user flows, mockups, and interactive prototypes that highlight your design thinking and problem-solving abilities.

• Case studies detailing your approach to user research, including methodologies used and key insights derived.

• Demonstrations of how you applied accessibility best practices and responsive design principles in your projects.

• Evidence of contributions to design systems or maintaining design consistency across multiple products or features. Process Documentation:

• Showcase your ability to document design rationale, research findings, and design decisions clearly and concisely.

• Examples of how you've used data and user feedback to iterate on designs and improve user experience.

• Illustrations of your workflow within an Agile development process, including collaboration with engineering and product teams.

• Projects that demonstrate your understanding of translating business requirements into user-centered design solutions.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should be prepared to present detailed case studies that not only showcase visual design skills but also deep dives into their user research methodology, problem-solving process, and the impact of their design decisions. Demonstrating experience with design systems and Agile workflows will be highly advantageous.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Product UX Designer in the Dania Beach, Florida area, the estimated salary range is $85,000 - $115,000 annually. This estimate considers the experience level (3-5 years), the specific skill set required (UX research, Figma proficiency, etc.), and the cost of living in the South Florida region. Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Retirement Savings Plan: 401(k) with company matching.

• Paid Time Off: Generous vacation, sick leave, and holiday pay.

• Travel Benefits: Potential for flight benefits or travel discounts, aligned with JetBlue's industry.

• Professional Development: Opportunities for training, workshops, and conference attendance.

• Employee Assistance Program: Support services for personal and professional well-being.

• Life and Disability Insurance: Standard coverage options.

Working Hours:

• Standard full-time position, typically 40 hours per week.

• Potential need for flexible hours and availability on short notice to accommodate project needs and Agile sprint cycles.

• Occasional overnight travel up to 10% may be required.

📝 Enhancement Note: Salary is an estimate based on general industry data for similar roles and locations. Specific compensation will be determined by the candidate's experience, qualifications, and internal JetBlue compensation structures. The inclusion of travel benefits is a significant perk for a role within an airline company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Airline / Travel Technology (Paisly)

Company Size: JetBlue Airways Corporation is a large enterprise, employing over 20,000 individuals globally. Paisly, as a technology division, likely operates with a more focused, agile team structure within this larger organization.

Founded: JetBlue Airways Corporation was founded in 1998. Paisly represents a strategic initiative to enhance its digital travel offerings.

Team Structure:

• The Product UX Designer will be part of the Paisly technology team, likely reporting to a UX Lead or Product Design Manager.

• This team will collaborate closely with Product Managers, Software Engineers, Data Analysts, and Brand Specialists.

• The structure emphasizes cross-functional collaboration within an Agile framework to rapidly develop and iterate on travel selling technology. Methodology:

• User-Centered Design (UCD): All design decisions are informed by user research and a deep understanding of customer needs and behaviors.

• Agile Development: Projects are managed using Agile methodologies, involving iterative development cycles, regular feedback, and cross-functional team collaboration.

• Data-Driven Design: Insights from analytics and user research are leveraged to continuously improve the user experience and drive business outcomes.

• Design Systems: Emphasis on building and maintaining a consistent, scalable design language across all Paisly products.

Company Website: https://www.jetblue.com/ (Primary JetBlue site; Paisly may have specific pages or documentation)

📝 Enhancement Note: JetBlue is known for its customer-centric approach and innovative spirit, which likely extends to its technology divisions like Paisly. The company culture likely values collaboration, efficiency, and a passion for improving the customer travel experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product UX Designer. It requires a solid foundation in UX/UI principles and research methodologies, with the ability to work independently on defined projects and contribute to larger strategic initiatives. The designer is expected to influence design decisions and mentor junior team members.

Reporting Structure: The Designer, Product UX will report to a UX Lead or Product Design Manager within the Paisly technology division. They will work within Agile squads, collaborating closely with Product Managers and Engineers.

Operations Impact: The Product UX Designer's work directly impacts the customer's ability to discover, book, and manage travel products. Their designs will influence conversion rates, customer satisfaction, and overall revenue generated through the Paisly platform. By creating seamless and intuitive booking experiences, they contribute significantly to JetBlue's digital strategy and customer loyalty.

Growth Opportunities:

• Specialization: Develop expertise in specific travel product domains (e.g., cruises, hotels) or advanced UX research techniques.

• Leadership: Progress to a Senior Product UX Designer role, leading design efforts on key initiatives or mentoring junior designers.

• Management: Potential to move into a UX Lead or Design Manager position, overseeing a team and strategic design direction.

• Cross-Functional Mobility: Opportunities to move into Product Management or related roles within the digital product space.

• Skill Enhancement: Continuous learning through industry conferences, workshops, and hands-on experience with emerging design technologies and methodologies.

📝 Enhancement Note: This role offers a clear path for career progression within a growing technology division of a major airline. The emphasis on user research and data-driven design provides opportunities for deep specialization and impact.

🌐 Work Environment

Office Type: Traditional office environment located in Dania Beach, Florida. This setting facilitates in-person collaboration, brainstorming, and team cohesion.

Office Location(s): Dania Beach, Florida. This location provides access to a vibrant business community and is part of the South Florida metropolitan area.

Workspace Context:

• The workspace is designed to foster collaboration, likely featuring open-plan areas, meeting rooms, and dedicated spaces for focused work.

• Access to standard office equipment and technology, including high-performance workstations for design tasks.

• Opportunities for regular interaction with cross-functional teams (product, engineering, brand) through Agile ceremonies and informal discussions. Work Schedule:

• Primarily a standard 40-hour work week.

• Flexibility may be required to meet project deadlines or participate in critical Agile ceremonies, potentially involving occasional work outside standard hours.

• The role involves occasional overnight travel (up to 10%), indicating periods of on-site work at different locations or business events.

📝 Enhancement Note: The on-site nature of the role suggests a preference for in-person collaboration and team integration, which is common in fast-paced product development environments. The mention of "traditional office environment" implies a structured workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest in the role and JetBlue/Paisly.

• Portfolio Review & Design Challenge: Candidates will present their portfolio, discussing specific projects, their design process, and problem-solving approach. This may be followed by a take-home design challenge or an in-person/virtual whiteboard exercise focusing on a specific UX problem.

• Hiring Manager Interview: Deeper dive into experience, technical skills, and alignment with team dynamics.

• Cross-Functional Interviews: Meetings with key stakeholders from Product Management and Engineering to assess collaboration skills and technical understanding.

• Final Interview: Potential interview with senior leadership to discuss strategic thinking and overall fit.

Portfolio Review Tips:

• Storytelling: Structure your portfolio presentations as compelling case studies. Clearly articulate the problem, your role, the process you followed, the solutions you designed, and the measurable impact of your work.

• Process Focus: Emphasize your methodology – how you approach user research, ideation, prototyping, testing, and iteration. Show, don't just tell, your design thinking.

• Tool Proficiency: Be prepared to discuss your experience with tools like Figma, InVision, and user research platforms, demonstrating your ability to leverage them effectively.

• Impact Metrics: Whenever possible, quantify the impact of your designs using relevant metrics (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Tailor to Paisly: Research Paisly and its offerings. Be ready to discuss how your skills and experience can specifically benefit their mission of powering seamless travel selling.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the problem statement, target users, and business objectives.

• Prioritize User Needs: Demonstrate how you would prioritize user needs and conduct quick research (even hypothetical) to inform your design decisions.

• Iterative Approach: Show that you can think iteratively, considering different solutions and how they might be tested and refined.

• Communication: Clearly articulate your thought process, design choices, and any assumptions you are making.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and practical design assessment. Candidates should prepare to articulate their design process and demonstrate how they translate user needs and business goals into effective digital solutions. The explicit mention of not using AI tools is a critical point.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Photoshop, Sketch, InVision. Proficiency in Figma is essential for creating wireframes, mockups, and interactive prototypes.

• Project Management: Jira (for participating in Agile ceremonies and tracking design tasks).

• User Research Platforms: UserTesting.com (preferred), and other tools for conducting remote usability testing and gathering feedback.

• Analytics & Data Analysis: Experience with or ability to quickly learn analytics tools to inform design decisions and measure impact.

• Design Systems: Tools and methodologies for contributing to and utilizing design system components.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) to understand user behavior and track conversion metrics.

• Ability to interpret data from A/B tests and user surveys to guide design improvements. CRM & Automation:

• While not a primary focus for this role, understanding how UX designs integrate with CRM systems and automated workflows can be beneficial.

📝 Enhancement Note: The technology stack is heavily focused on design and collaboration tools. Proficiency in Figma is a core requirement. Experience with analytics tools and a willingness to learn them are also important for a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of travelers, ensuring a seamless and positive booking experience.

• Innovation: Driving new solutions and reimaging how travel is sold and managed through technology.

• Collaboration: Working effectively across diverse teams (product, engineering, brand) to achieve shared goals.

• Efficiency & Agility: Embracing Agile methodologies to deliver value quickly and adapt to evolving market needs.

• Data-Driven Decision Making: Utilizing research and analytics to inform design choices and measure success.

• Passion for Travel: A genuine interest in the travel industry and improving the travel experience for customers.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with Product Managers to define requirements and Engineers to ensure feasibility and implementation.

• Iterative Feedback: An open culture of providing and receiving constructive feedback on designs and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the design and product teams.

• Agile Teamwork: Participating actively in team rituals and contributing to a shared sense of ownership and accountability.

📝 Enhancement Note: The culture likely mirrors JetBlue's broader emphasis on customer service and innovation, applied within a tech-focused, Agile environment. A collaborative and data-informed approach is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Goals: Effectively navigating the inherent tension between delivering an optimal user experience and meeting business objectives (e.g., conversion targets, revenue goals).

• Complexity of Travel Products: Designing intuitive interfaces for a wide range of complex travel products (hotels, cruises, cars, packages) that cater to diverse user needs and booking scenarios.

• Rapid Iteration in Agile: Keeping pace with fast-paced Agile development cycles while maintaining design quality and strategic foresight.

• Evolving Technology: Staying current with design tools, UX trends, and emerging technologies in the digital travel space.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in from various stakeholders with different priorities.

Learning & Development Opportunities:

• Advanced UX Techniques: Deepen expertise in areas like service design, journey mapping, or behavioral economics applied to travel.

• Industry-Specific Knowledge: Gain in-depth understanding of the travel booking ecosystem, customer segmentation, and competitive landscape.

• Design System Mastery: Become a key contributor or leader in the evolution of Paisly's design system.

• Leadership Training: Develop skills in mentorship, team leadership, and strategic design direction.

• Conferences & Certifications: Access to industry events (e.g., UX conferences) and relevant professional certifications.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex design challenges within a dynamic industry, with clear pathways for specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?"

• "Walk us through a complex travel booking experience you've designed. What were the key challenges, and how did your design address them?"

• "How do you approach user research to uncover unmet needs in a market like travel?"

• "Explain your process for contributing to or evolving a design system. What are the key considerations?"

• "How do you ensure your designs are accessible and inclusive for all users?" Company & Culture Questions:

• "What interests you about JetBlue and the Paisly platform specifically?"

• "How do you see your design philosophy aligning with JetBlue's customer-centric values?"

• "Describe your experience working in an Agile environment. How do you collaborate effectively with product and engineering teams?"

• "What are your thoughts on the current state of travel technology, and where do you see opportunities for innovation?" Portfolio Presentation Strategy:

• Structure: Organize your presentation by project, starting with the problem statement and business context, moving through your research and design process, showcasing key artifacts (wireframes, prototypes), detailing your solutions, and concluding with the impact and learnings.

• Focus on Process: Don't just show final screens; explain why you made certain design decisions. Highlight your research methodology and how it informed your choices.

• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If specific metrics aren't available, articulate the intended business impact and how you would measure it.

• Be Ready for Questions: Anticipate questions about your design choices, challenges encountered, and how you would handle hypothetical scenarios related to the Paisly platform.

• Enthusiasm: Convey your passion for UX design and the travel industry.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of user-centered design principles, practical application of UX/UI tools, and the ability to articulate design decisions and their impact. Researching JetBlue's brand and Paisly's mission is crucial.

📌 Application Steps

To apply for this Product UX Designer position:

• Submit your application directly through the JetBlue Careers portal.

• Portfolio Preparation: Ensure your portfolio is up-to-date, showcases relevant projects, and is easily accessible. Be prepared to discuss your process and impact in detail.

• Resume Optimization: Tailor your resume to highlight experience in product design, UX research, specific tools (Figma, Jira), and any relevant industry experience (travel, e-commerce). Use keywords from the job description.

• Interview Practice: Practice articulating your design process, user research methodologies, and problem-solving approaches. Prepare to present your portfolio and answer behavioral and technical questions.

• Company Research: Familiarize yourself with JetBlue's brand, mission, and the Paisly platform's goals. Understand their commitment to customer experience and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.