Design Manager - Signage & Wayfinding

📍 Job Overview

Job Title: Design Manager - Signage & Wayfinding

Company: Tennis Australia

Location: Melbourne, VIC, Australia

Job Type: Full time, Fixed-term contract

Category: Design Management / Operations

Date Posted: 2026-08-18

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: On-site

🚀 Role Summary

• Lead and manage the design function for the Australian Open signage and wayfinding program, ensuring effective visual communication and patron experience.

• Oversee a team of designers to deliver production-ready artwork for signage from concept to completion, adhering to brand standards and operational requirements.

• Collaborate closely with Event Operations to translate logistical needs into clear, accessible, and consistent visual signage solutions across the event precinct.

• Drive design quality and decision-making, ensuring all signage is fit for purpose, technically sound, and meets high aesthetic and functional standards.

📝 Enhancement Note: The "Operations" category is inferred due to the role's direct involvement in event logistics, operational requirements translation, and precinct-wide visual communication management, which are core functions of event operations. The experience level is estimated based on the "Manager" title and the scope of responsibilities, typically requiring 5-10 years of relevant experience.

📈 Primary Responsibilities

• Lead, mentor, and develop a team of designers focused on signage and wayfinding asset creation for the Australian Open.

• Partner with the Event Operations Lead – Signage & Wayfinding to align design deliverables with event timelines and operational priorities.

• Interpret site plans, event maps, and venue drawings to guide the accurate and effective placement of signage throughout the precinct.

• Manage the comprehensive end-to-end design workflow for all signage projects, from initial brief to final artwork.

• Conduct and participate in post-event reviews to analyze signage and wayfinding effectiveness and identify areas for operational and design improvement.

• Ensure all signage designs are consistent with Tennis Australia's brand guidelines and enhance the overall patron experience.

• Act as the primary decision-maker for design quality, ensuring all outputs are production-ready and meet rigorous standards.

• Translate complex operational requirements into clear, concise, and accessible visual communication strategies.

📝 Enhancement Note: Responsibilities are detailed to reflect the leadership and operational aspects of managing a design program for a large-scale event, emphasizing the translation of operational needs into design solutions.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically expected for a Design Manager role. Equivalent practical experience may also be considered.

Experience: Demonstrated experience leading or supervising a design team, with a strong portfolio showcasing successful signage and wayfinding projects. Experience in event design or large-scale project management is highly advantageous.

Required Skills:

• Proven people leadership, coaching, and performance development capabilities.

• Advanced proficiency in the Adobe Creative Suite (e.g., Illustrator, InDesign, Photoshop).

• Ability to accurately read and interpret site plans, floor plans, and technical drawings.

• Strong stakeholder management and excellent verbal and written communication skills.

• Demonstrated experience managing design workflows across multiple concurrent projects.

• Expertise in signage and wayfinding design principles and best practices.

• Understanding of production processes for signage and printed materials. Preferred Skills:

• Experience in the sports or major events industry.

• Familiarity with project management methodologies and tools.

• Knowledge of accessibility standards in design.

• Experience with 3D visualization or environmental graphics.

📝 Enhancement Note: The "Preferred Skills" are inferred based on the context of managing design for a major sporting event like the Australian Open, suggesting that industry-specific experience and related technical skills would be beneficial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in signage and wayfinding design, with a focus on large-scale projects or events.

• Case studies that highlight the candidate's ability to interpret operational requirements and translate them into effective visual communication strategies.

• Examples of leadership in design, showcasing team management, workflow optimization, and quality control processes.

• Evidence of successful stakeholder collaboration and communication in complex project environments.

• Demonstrations of proficiency in Adobe Creative Suite and the ability to produce production-ready artwork. Process Documentation:

• The candidate should be prepared to discuss their methodologies for managing design workflows, including project planning, task delegation, and timeline management.

• Ability to articulate processes for interpreting technical drawings and site plans to inform design decisions.

• Preparedness to explain their approach to ensuring brand consistency and quality control across all signage outputs.

• Experience in conducting post-event reviews and documenting lessons learned for future process improvements.

📝 Enhancement Note: Portfolio and process documentation requirements are inferred to align with the expectations for a design management role overseeing a critical operational component of a major event, emphasizing practical application and demonstrable results.

💵 Compensation & Benefits

Salary Range: For a Design Manager role in Melbourne, VIC, with 5-10 years of experience, the estimated salary range is AUD $100,000 - $140,000 per annum. This estimate accounts for the seniority of the role, the specific industry (major events), and the cost of living in Melbourne. The fixed-term nature of the contract may also influence the rate.

Benefits:

• Career development opportunities including formal education and on-the-job training.

• Exclusive access to Australian Open tickets.

• Comprehensive health and wellbeing benefits, including access to CorePlus Pilates and other initiatives.

• Onsite facilities such as a gym and tennis courts.

• Convenient free onsite car parking.

• A variety of discounts from Tennis Australia's sponsorship partners.

Working Hours: This is a full-time, fixed-term contract position. While standard working hours are implied, flexibility will be required due to the nature of event delivery, particularly leading up to and during the Australian Open. The role involves 40 hours per week, with potential for extended hours during peak periods.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for similar roles in Melbourne, Australia. The "Working Hours" are inferred from the "Full time" employment type and the context of a major event role requiring flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation, Event Management. Tennis Australia is a prominent organization in the global sports landscape, known for hosting the Australian Open, one of the four Grand Slam tennis tournaments. This industry demands high performance, meticulous planning, and a focus on delivering exceptional experiences.

Company Size: Tennis Australia is a significant organization with a substantial number of employees, likely in the hundreds, especially during peak event periods. This size suggests a structured environment with established processes, but also opportunities for cross-functional collaboration.

Founded: Tennis Australia's history dates back to 1902, providing a long-standing tradition and deep expertise in the sport. This heritage implies a culture that values experience and continuous evolution.

Team Structure:

• The Design Manager will be part of the Precinct Team, specifically supporting the Australian Open event delivery.

• The role involves leading a team of designers, indicating a direct reporting structure for design staff.

• Close collaboration is expected with the Event Operations Lead – Signage & Wayfinding, suggesting a partnership model between design and operations functions.

• Cross-functional collaboration will likely extend to marketing, branding, venue management, and other event delivery departments. Methodology:

• Data analysis and insights will be crucial for understanding patron flow and identifying optimal signage placement.

• Workflow planning and optimization strategies will be employed to manage the design process efficiently.

• Automation and efficiency practices, particularly within the Adobe Creative Suite, will be key to delivering high volumes of assets on time.

Company Website: https://www.tennis.com.au/

📝 Enhancement Note: Company context is derived from the provided information and general knowledge of Tennis Australia and the Australian Open. The "Methodology" section is inferred based on best practices for design management in large-scale event operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior management level within the design and event operations sphere. It requires not only creative and technical design skills but also robust leadership, project management, and operational alignment capabilities. The focus is on managing a critical function that directly impacts event execution and attendee experience.

Reporting Structure: The Design Manager will report into a higher-level management position within the Precinct Team or Event Operations division. They will, in turn, manage a team of designers. This structure emphasizes leadership and strategic oversight.

Operations Impact: The role has a significant impact on the operational success of the Australian Open by ensuring clear, functional, and brand-aligned visual communication. Effective signage and wayfinding are crucial for seamless patron movement, safety, and overall event enjoyment, directly contributing to operational efficiency and stakeholder satisfaction.

Growth Opportunities:

• Operations Skill Development: Opportunities to deepen expertise in event operations, particularly in the intersection of design and logistics for large-scale events.

• Leadership Advancement: Potential to move into broader event management roles or lead larger design teams for future events or year-round operations.

• Industry Exposure: Gaining invaluable experience within the high-profile world of Grand Slam tennis, enhancing professional networks and career trajectory within the sports and events industry.

📝 Enhancement Note: Career and growth analysis is based on the management title, scope of responsibilities, and the context of a major event organization, highlighting potential career paths within operations and event management.

🌐 Work Environment

Office Type: This is an on-site role, requiring the Design Manager to work from Tennis Australia's Melbourne headquarters and potentially at the event precinct during the Australian Open. The environment is likely dynamic, fast-paced, and collaborative, especially as the event date approaches.

Office Location(s): The primary location is Melbourne, VIC, Australia (Tennis HQ). During the Australian Open, work may extend to the Melbourne Park precinct.

Workspace Context:

• The workspace will likely be a mix of office-based design studios and potentially site visits for planning and execution.

• Access to design software and hardware, along with collaborative spaces for team meetings and stakeholder discussions, is expected.

• The environment fosters collaboration with various event stakeholders, including operations, marketing, and venue teams.

Work Schedule: While a full-time role (40 hours/week) is standard, flexibility is explicitly mentioned as a requirement. This implies that working beyond standard hours, including evenings and weekends, may be necessary during critical project phases and the event itself to ensure successful delivery.

📝 Enhancement Note: The work environment description is inferred from the "On-site" remote status and the nature of event management, emphasizing the need for physical presence and adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and cover letter, with a strong emphasis on the portfolio's relevance to signage, wayfinding, and team leadership.

• First Interview: Likely with the hiring manager, focusing on leadership experience, operational understanding, and ability to interpret site plans. Discussion of past projects and team management approach.

• Design Challenge/Portfolio Presentation: Candidates may be asked to present their portfolio in detail, discussing specific projects, their role, the challenges faced, and the solutions implemented. A practical design exercise related to signage or wayfinding might be included.

• Final Interview: May involve senior stakeholders from operations or event management, assessing cultural fit, strategic thinking, and overall suitability for a high-pressure event environment.

Portfolio Review Tips:

• Showcase Leadership: Include examples where you led a design team, managed workflow, and mentored junior designers.

• Highlight Operational Integration: Present case studies that clearly demonstrate how your design solutions met specific operational needs and improved patron experience.

• Detail Technical Skills: Ensure your portfolio includes examples of complex site plan interpretation and the creation of production-ready artwork.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the success and effectiveness of your signage and wayfinding designs.

• Tailor to Tennis Australia: Research the Australian Open's branding and patron flow to show an understanding of their specific context.

Challenge Preparation:

• Be prepared for scenario-based questions related to managing design conflicts, tight deadlines, or last-minute operational changes.

• Practice articulating your design process clearly and concisely, focusing on problem-solving and decision-making.

• Familiarize yourself with the Australian Open's venue layout and typical patron journey to anticipate potential wayfinding challenges.

📝 Enhancement Note: The interview and portfolio review process is structured based on typical hiring practices for management roles in creative and event-focused organizations, with specific guidance tailored for design and operations aspects.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is explicitly required. This includes:

  • Adobe Illustrator: For vector graphics, logos, and detailed signage artwork.
  • Adobe InDesign: For layout, typography, and creating multi-page signage plans or schedules.
  • Adobe Photoshop: For image manipulation and mock-ups.

• Project Management Software: While not specified, tools like Asana, Trello, Monday.com, or similar would be beneficial for managing design workflows and team tasks.

• Collaboration Tools: Platforms like Microsoft Teams, Slack, or Zoom for team communication and virtual meetings.

Analytics & Reporting:

• Site Plan Software: Proficiency in interpreting CAD files or similar architectural/venue planning software might be necessary.

• Data Visualization Tools: Basic understanding or experience with tools that can help visualize patron flow or impact data could be advantageous.

CRM & Automation:

• Not directly applicable to this role, but understanding how design assets integrate with event management systems or communication platforms could be beneficial.

📝 Enhancement Note: The technology stack is based on the explicit mention of Adobe Creative Suite and inferred needs for a design management role in a large-scale event context, including project management and collaboration tools.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to delivering world-class design and operational support for a premier global event.

• Collaboration: Fostering strong partnerships across departments (operations, marketing, venue) to achieve common goals.

• Innovation: Continuously seeking creative and effective solutions for signage and wayfinding challenges.

• Accountability: Taking ownership of design outcomes and ensuring they meet brand standards and operational requirements.

• Inclusivity: Creating accessible and welcoming environments through clear and effective visual communication for all patrons.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close working relationships with operational leads, marketing teams, and venue managers to ensure cohesive event delivery.

• Proactive Communication: Regularly engaging with stakeholders to gather requirements, provide updates, and address design-related challenges.

• Feedback-Driven Improvement: Actively seeking and incorporating feedback from operational reviews and stakeholders to refine processes and outcomes.

📝 Enhancement Note: Team culture and values are inferred from Tennis Australia's mission ("creating a more playful world through tennis – for everyone") and the demands of managing a major international sporting event, emphasizing collaboration and high performance.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Pressure Environment: Delivering design solutions for a world-renowned event with tight deadlines and high expectations.

• Scalability: Managing design production for a vast event precinct with numerous signage needs.

• Balancing Brand and Operations: Ensuring design aesthetic aligns with brand guidelines while meeting critical operational and functional requirements.

• Team Management: Leading and motivating a design team in a project-based, potentially demanding work environment.

Learning & Development Opportunities:

• Event Design Specialization: Gaining deep expertise in the unique demands of design for major sporting events.

• Operational Acumen: Enhancing understanding of event logistics, crowd management, and operational planning through close collaboration.

• Leadership Development: Refining people management and project leadership skills in a high-stakes environment.

• Networking: Building connections within the sports, events, and design industries.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific context of managing design for the Australian Open, highlighting both the demanding aspects and the developmental potential of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to managing a design team under pressure, particularly during a major event ramp-up." (Focus on leadership, delegation, and motivation strategies.)

• "How do you translate complex operational requirements into clear and effective signage and wayfinding solutions?" (Prepare examples of interpreting briefs and site plans.)

• "Walk us through a challenging signage project you managed from concept to completion. What were the key operational considerations, and how did you ensure success?" (Highlight problem-solving, stakeholder management, and process.) Company & Culture Questions:

• "What interests you about working for Tennis Australia and specifically on the Australian Open?" (Research the company's mission, values, and recent achievements.)

• "How do you foster a collaborative design culture within your team and with external stakeholders?" (Discuss your communication and team-building strategies.)

• "How do you measure the success of signage and wayfinding designs in enhancing the patron experience and operational efficiency?" (Prepare to discuss metrics and feedback loops.) Portfolio Presentation Strategy:

• Structure your presentation logically, starting with an overview of your leadership experience and then diving into specific, relevant case studies.

• For each case study, clearly articulate the project objective, your role, the design process, key challenges (especially operational ones), your solutions, and the outcome.

• Be ready to discuss your proficiency with Adobe Creative Suite and demonstrate how you created production-ready artwork.

• Emphasize your ability to interpret site plans and technical drawings, perhaps by showing annotated examples.

• Be prepared to discuss how your designs align with brand standards and contribute to a positive patron experience.

📝 Enhancement Note: Interview preparation questions and strategies are designed to probe the candidate's leadership, operational understanding, design process, and ability to perform in a high-stakes event environment, aligning with the role's core requirements.

📌 Application Steps

To apply for this Design Manager position:

• Submit your resume and cover letter through the Tennis Australia online application system.

• Portfolio Customization: Ensure your portfolio prominently features signage and wayfinding projects, especially those involving large-scale events or complex site planning. Highlight your leadership experience and ability to translate operational needs into design.

• Resume Optimization: Tailor your resume to emphasize keywords such as "Design Management," "Signage," "Wayfinding," "Adobe Creative Suite," "Stakeholder Management," and "Event Operations." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, leadership style, and experience with event-specific challenges. Prepare to present your portfolio and discuss how you would approach the role's responsibilities.

• Company Research: Familiarize yourself with Tennis Australia's mission, values, the Australian Open event, and its venue. Understand their commitment to inclusivity and creating a positive patron experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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