Customer-IXD-UX Content Strategist

📍 Job Overview

Job Title: Specialist II, UX Content Strategist

Company: EY

Location: Hyderabad, Telangana, India

Job Type: Full-time

Category: Technology Consulting / User Experience

Date Posted: 2026-07-29

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute comprehensive content strategies for digital platforms, focusing on user experience (UX) and customer engagement.

• Collaborate with cross-functional teams, including UX designers, researchers, developers, and business leaders, to translate business objectives into user-centered content solutions.

• Utilize data analytics and user research to inform content decisions, measure effectiveness, and drive continuous improvement of digital experiences.

• Create compelling and accessible content across various channels, ensuring brand consistency and adherence to design system standards.

• Act as a subject matter expert in UX content strategy, mentoring junior team members and contributing to the evolution of content best practices within the organization.

📝 Enhancement Note: While the title is "Customer-IXD-UX Content Strategist," the core responsibilities and required skills strongly indicate a focus on User Experience (UX) content strategy within the broader Technology Consulting domain at EY. The role emphasizes creating content for digital platforms, optimizing user journeys, and collaborating with design and development teams, aligning it with typical UX operations functions rather than traditional revenue or sales operations.

📈 Primary Responsibilities

• Design and implement user-centered content strategies for digital products and services, ensuring clear, concise, and compelling communication.

• Partner with UX designers and researchers to conduct usability testing, analyze findings, and iterate on content to enhance user journeys and task completion rates.

• Develop and maintain content standards, patterns, and reusable components within the design system, ensuring consistency and scalability across platforms.

• Create and optimize UI microcopy, including navigation labels, buttons, error messages, tooltips, and onboarding flows, to improve user comprehension and reduce errors.

• Collaborate with Legal and Compliance teams to ensure content accuracy, adherence to regulatory requirements, and proper disclosure of information.

• Define, track, and report on content success metrics (e.g., task completion, conversion rates, user satisfaction) and use data to recommend content improvements.

• Produce low-fidelity content mock-ups and synthesize usability testing results into actionable reports for stakeholders.

• Write accessible content adhering to WCAG guidelines, using plain language, meaningful link text, and descriptive headings to support diverse user needs and localization efforts.

• Coordinate with UI design teams on navigation structures, page routing, and layout to ensure content aligns with intended user journeys and visual design.

• Support A/B testing and preference testing initiatives by developing content variants and participating in test planning.

• Contribute to the improvement of operational excellence by supporting review workflows, content QA checklists, version control, and handoff practices.

• Mentor less experienced content creators by providing feedback on copy, story ideas, and interviewing skills.

• Conduct competitive analyses of peer websites and digital platforms to identify content and experience opportunities.

• Collaborate with business leaders to understand objectives and translate them into effective content strategies that drive desired outcomes.

📝 Enhancement Note: The extensive list of responsibilities highlights a deep involvement in the end-to-end content lifecycle for digital products. This includes not just creation but also strategy, testing, analysis, and operational improvement, indicating a senior-level UX content role with significant operational impact.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree (B.Des., B.E., B.Tech., M.Des. or equivalent) in Interaction Design, Human-Computer Interaction (HCI), Visual Design, Computer Science, or a related field. Experience:

• Minimum of 5 years of experience in user experience strategy, user research, information architecture, or a closely related UX field.

• Proven experience in developing and implementing content strategies for digital products and platforms.

• Experience supporting SMS/text messaging and micro-copy for conversational or digital communication channels.

• Experience contributing to the delivery and ongoing operations of text messaging use cases (e.g., appointment reminders, status alerts).

• Experience supporting secure messaging or email services within client-facing digital platforms.

• Experience assisting with day-to-day execution, partner coordination, and continuous improvement activities within digital communication channels. Required Skills:

• UX Strategy & Information Architecture: Deep understanding of UX principles, information architecture, content strategy, and user-centered design methodologies.

• Content Creation & Optimization: Proficiency in writing clear, concise, and accessible content for various digital channels, including microcopy, UI text, and long-form content.

• Collaboration & Communication: Strong stakeholder collaboration, verbal and written communication, presentation, and negotiation skills, with the ability to influence and build consensus.

• Tools Proficiency: Experience working with design and collaboration tools such as Figma for content annotation and design file collaboration; Confluence or SharePoint for documentation; and Jira or Azure DevOps for managing content requirements.

Preferred Skills:

• User Research & Analysis: Experience with user research, usability analysis, journey mapping, and synthesizing findings into actionable insights.

• Content Management Systems (CMS): Familiarity with CMS platforms such as AEM, Contentful, Sitecore, or Drupal, including basic content modeling and metadata tagging.

• Experimentation & Analytics: Exposure to experimentation tools (e.g., Optimizely, Adobe Target) and familiarity with analytics tools (e.g., GA4, Adobe Analytics, Amplitude) for interpreting content performance.

• Accessibility & Plain Language: Familiarity with WCAG-aligned accessibility principles and plain language guidelines.

• Prototyping & Wireframing: Good to have skills in wireframing and prototyping.

📝 Enhancement Note: The emphasis on tools like Figma, Jira, Confluence, and CMS platforms, alongside analytics and experimentation tools, points to a technically proficient UX Content Strategist who can operate within a modern digital product development environment. The "Good to have skills" section suggests areas where candidates can differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX content projects that demonstrate strategic thinking, user empathy, and problem-solving capabilities.

• Include examples of content strategy development, information architecture planning, and user journey mapping.

• Present case studies that highlight the process of creating and optimizing content for digital platforms, focusing on user needs and business goals.

• Demonstrate experience with content governance, style guides, and ensuring content quality and consistency.

• Provide evidence of collaborating with cross-functional teams (designers, developers, product managers) to deliver impactful content solutions. Process Documentation:

• Illustrate a structured approach to content strategy development, from research and analysis to implementation and measurement.

• Detail how user research and usability testing findings were integrated into content creation and optimization processes.

• Document the workflow for content creation, review, approval, and publication, including collaboration with Legal and Compliance.

• Showcase how content performance metrics were defined, tracked, and used to drive iterative improvements.

• Explain processes for maintaining content accuracy, accessibility, and adherence to brand and design system standards.

📝 Enhancement Note: A strong portfolio for this role should not just display final deliverables but critically, the strategic thinking and process behind them. The emphasis on user-centered design, data-driven iteration, and cross-functional collaboration is key. Candidates should be prepared to walk through their process for specific projects.

💵 Compensation & Benefits

Salary Range:

Given the Specialist II title, 5-10 years of experience, and the location in Hyderabad, India, a competitive salary range for a UX Content Strategist would typically fall between ₹12,00,000 to ₹25,00,000 per annum. This range is an estimate based on industry benchmarks for similar roles in major Indian tech hubs, considering EY's stature as a global professional services firm. Factors such as specific skills, previous experience, and performance during the interview process will influence the final offer.

Benefits:

• Flexible working arrangements, promoting work-life balance.

• Comprehensive career development support, including training and mentorship.

• Health and well-being support programs.

• Insurance coverage.

• Savings plans.

• Access to a wide range of discounts, offers, and promotions through the FlexEY program.

• Opportunities to develop new skills and progress within the organization.

• Supportive coaching and feedback from experienced colleagues. Working Hours:

• Standard full-time hours are expected, typically around 40 hours per week. However, EY emphasizes flexibility and a focus on results, allowing for adaptable schedules to accommodate project needs and personal priorities, as long as client service and team collaboration are maintained.

📝 Enhancement Note: The estimated salary range is based on current market data for experienced UX professionals in India, specifically within the IT and consulting sectors. EY's benefits package is designed to be comprehensive, supporting both professional growth and personal well-being, which is attractive to operations and strategy-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Assurance, Tax, Transaction, Advisory), with a strong focus on Technology Solutions.

Company Size: EY is a global organization with over 250,000 employees across more than 140 countries, classifying it as a very large enterprise. This scale offers immense opportunities for diverse project involvement and global collaboration.

Founded: EY traces its roots back to the late 19th century, with its current form established through mergers, most notably in 1989. This long history signifies stability, extensive experience, and a deep understanding of global business landscapes.

Team Structure:

• The role sits within EY's Technology arm, specifically likely within the Client Technology (CT) or potentially Enterprise Workplace Technology (EWT) business unit, focusing on developing technology services and enhancing user experience.

• The UX Content Strategist will be part of a broader UX/Design team, collaborating closely with UX Designers, Researchers, Information Architects, and Product Managers.

• The team structure emphasizes cross-functional collaboration, with the UX Content Strategist acting as a bridge between user needs, business objectives, and technical implementation. Methodology:

• EY emphasizes a data-driven approach to problem-solving and client service, integrating emerging technologies like AI and Data Analytics.

• For UX content, this translates to a user-centered design process, informed by research, analytics, and continuous testing.

• Workflow planning and optimization are crucial, with a focus on efficiency, scalability, and delivering tangible value to clients and internal stakeholders.

• Automation and efficiency practices are likely integrated into content management and delivery processes.

Company Website: https://www.ey.com/

📝 Enhancement Note: EY's vast global presence and commitment to technology mean that roles like this UX Content Strategist are integral to its digital transformation efforts, both for internal operations and client-facing solutions. The company culture likely values innovation, collaboration, and a commitment to "building a better working world."

📈 Career & Growth Analysis

Operations Career Level: Specialist II typically indicates a mid-to-senior level professional. This role requires significant autonomy, strategic input, and the ability to mentor others. It's a position where individuals are expected to be subject matter experts in their domain, contributing to process improvements and influencing project direction.

Reporting Structure: The UX Content Strategist likely reports to a UX Lead, Design Manager, or a Head of Digital Experience within the Client Technology or relevant business unit. They will work closely with project managers and product owners on specific initiatives.

Operations Impact: This role directly impacts the success of digital products and services by ensuring they are user-friendly, effective, and aligned with business goals through strategic content. Positive UX content leads to higher user adoption, improved customer satisfaction, reduced support costs, and ultimately, contributes to EY's reputation and client trust.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific areas of UX content strategy, such as conversational design, accessibility, or content operations.

• Leadership Development: Progress into roles with increased team leadership, project management, or strategic oversight responsibilities. This could involve managing a team of content strategists or leading content initiatives for major client projects.

• Cross-functional Mobility: Leverage UX expertise to move into broader product management, digital strategy, or consulting roles within EY.

• Learning & Skill Enhancement: Opportunities to gain certifications, attend industry conferences, and learn about emerging technologies and UX methodologies through EY's extensive learning and development programs.

📝 Enhancement Note: The "Specialist II" title suggests a role that is beyond junior but not yet senior management, focusing on deep functional expertise and significant project contribution. The growth path likely involves increasing strategic influence and potentially team leadership.

🌐 Work Environment

Office Type: EY operates with a hybrid work model, allowing for a blend of remote work and in-office collaboration. The Hyderabad office likely provides modern facilities designed to support collaborative work, client meetings, and focused individual tasks.

Office Location(s): The role is based in Hyderabad, Telangana, India (Postal Code: 500081). This location is a major technology and business hub in India, offering accessibility and a vibrant professional environment.

Workspace Context:

• The workspace is designed to foster collaboration, with meeting rooms, common areas, and potentially dedicated project spaces.

• Access to necessary technology and tools, including high-speed internet, collaboration software, and potentially specialized UX/design software, is expected.

• Opportunities for interaction with a diverse range of professionals, including designers, developers, consultants, and business stakeholders, are abundant.

Work Schedule: While a standard 40-hour work week is typical, the hybrid model and EY's emphasis on results and flexibility mean that schedules can be adjusted. This allows operations professionals to balance demanding project timelines with personal commitments, provided work is completed efficiently and collaboration is maintained.

📝 Enhancement Note: The hybrid model at EY is designed to offer flexibility while ensuring that in-person collaboration and team cohesion are maintained. For operations-focused roles like this, the ability to have dedicated time for deep work, coupled with opportunities for face-to-face interaction, is a significant advantage.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant UX content strategy experience and qualifications.

• Technical Interview(s): Expect interviews with UX leads or senior team members who will assess your understanding of UX principles, content strategy frameworks, and your ability to apply them. This may involve discussing your past projects in detail.

• Portfolio Review: A dedicated session to present and discuss your portfolio. Be prepared to walk through 2-3 key projects, explaining your role, process, challenges, solutions, and outcomes. Focus on how your content strategy decisions impacted user experience and business objectives.

• Case Study/Exercise: You might be given a short UX content challenge or asked to analyze a scenario and propose solutions, demonstrating your problem-solving and strategic thinking skills.

• Behavioral & Cultural Fit Interview: Questions focused on teamwork, communication, problem-solving, adaptability, and alignment with EY's values. This might involve interactions with potential team members or senior leaders.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UX content strategy skills, focusing on impact and complexity. Include examples of web content, microcopy, and potentially conversational design.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools and methodologies used, your specific contributions, the challenges faced, and the measurable results. Quantify impact whenever possible.

• Highlight Process: Emphasize your strategic thinking, user research integration, collaboration with design/dev teams, and iterative process. Show how you arrived at your solutions.

• Showcase Versatility: Demonstrate experience across different channels and content types. Include examples of how you ensured accessibility and adherence to brand guidelines.

• Prepare for Questions: Anticipate questions about your decision-making process, how you handle feedback, how you measure success, and how you collaborate with different stakeholders.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any case study or exercise prompt. Clarify any ambiguities before starting.

• Structure Your Response: Organize your thoughts logically. For content strategy challenges, consider outlining user needs, business goals, content principles, proposed content, and success metrics.

• Think Aloud: If it's a live exercise, articulate your thought process. This helps interviewers understand your problem-solving approach.

• Focus on Impact: Always tie your proposed solutions back to user benefits and business outcomes.

• Be Realistic: Propose solutions that are feasible within typical constraints (time, resources, technology).

📝 Enhancement Note: The emphasis on portfolio review and potential case studies underscores the practical, hands-on nature of this role. Candidates should be prepared to demonstrate their strategic thinking and execution capabilities through concrete examples of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for annotating copy, aligning on components, and collaborating within design files. Proficiency is expected for content integration into UI designs.

• Content Management Systems (CMS): Familiarity with platforms like AEM, Contentful, Sitecore, or Drupal is important for understanding content modeling, metadata tagging, and content delivery workflows.

• Collaboration & Documentation: Confluence or SharePoint for creating and managing documentation, guidelines, and project knowledge bases.

• Project Management & Tracking: Jira or Azure DevOps for managing content requirements at the story/feature level, tracking progress, and collaborating with development teams.

Analytics & Reporting:

• Analytics Tools: Familiarity with GA4, Adobe Analytics, or Amplitude for basic interpretation of content performance, user behavior, and engagement metrics.

• Experimentation Tools: Exposure to tools like Optimizely or Adobe Target for A/B testing and analyzing content variants' effectiveness.

CRM & Automation:

• While not explicitly mentioned as primary tools for this role, understanding how content integrates with broader customer journeys managed through CRMs and marketing automation platforms would be beneficial. The role does mention supporting SMS/text messaging and email communications, which often tie into CRM-driven campaigns.

📝 Enhancement Note: The detailed mention of specific tools like Figma, Jira, Confluence, and various CMS/Analytics platforms indicates a modern, integrated tech stack. Candidates should be comfortable navigating and contributing within this environment.

👥 Team Culture & Values

Operations Values:

• Client Centricity: A primary focus on understanding and meeting user needs to deliver exceptional experiences and client value.

• Collaboration: A strong emphasis on working effectively with diverse teams (design, development, business, legal) to achieve shared goals.

• Innovation: Encouraging new ideas and approaches to solve complex problems and drive continuous improvement in digital experiences.

• Integrity & Trust: Upholding EY's values in all interactions, ensuring ethical practices, and building trust with colleagues and clients.

• Excellence: A commitment to high-quality work, attention to detail, and delivering measurable results.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with UX designers, researchers, product managers, developers, and legal/compliance teams. Open communication and proactive engagement are key.

• Process Review & Feedback: A culture that encourages constructive feedback and collaborative refinement of content and processes.

• Knowledge Sharing: Active participation in sharing insights, best practices, and learnings within the team and broader organization to foster collective growth.

📝 Enhancement Note: EY's culture likely emphasizes professionalism, continuous learning, and a results-oriented approach, all within a framework of strong ethical values. For a UX Content Strategist, this means being both a creative problem-solver and a diligent, collaborative team player.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Objectives: Effectively aligning user-centered content with strategic business goals and technical constraints can be complex. Mitigation involves strong communication and data-driven justification.

• Navigating Complex Digital Ecosystems: Ensuring content consistency and effectiveness across a wide range of digital platforms and touchpoints requires meticulous planning and governance.

• Adapting to Evolving Technologies: Staying current with new UX trends, content tools, and digital communication channels requires continuous learning.

• Influencing Stakeholders: Persuading diverse stakeholders (including senior leadership) to adopt recommended content strategies and best practices.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to specialize in areas like content operations, accessibility, or conversational design, and to develop advanced analytical skills.

• Industry Exposure: Participation in industry conferences, webinars, and workshops focused on UX, content strategy, and digital transformation.

• Mentorship & Leadership: Access to mentorship programs and opportunities to develop leadership skills by mentoring junior team members and leading content initiatives.

• Cross-functional Projects: Involvement in diverse projects that provide exposure to different business units and technologies within EY.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic fields like UX and content strategy, requiring adaptability and strong problem-solving skills. EY's commitment to learning and development provides a structured path to overcome these challenges and grow professionally.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a content strategy for a complex digital product. What was your process, what challenges did you face, and what were the outcomes?" (Focus on strategic thinking, process, and results.)

• "How do you balance user needs with business objectives when creating content? Provide an example." (Assesses strategic alignment and user advocacy.)

• "How do you ensure your content is accessible and inclusive? What specific techniques or guidelines do you follow?" (Tests understanding of accessibility standards and plain language.) Company & Culture Questions:

• "What do you know about EY's approach to technology and client solutions? How do you see UX content contributing to EY's mission?" (Demonstrates research and understanding of EY's business.)

• "Describe your experience working in a hybrid environment and collaborating with remote and in-office team members." (Assesses adaptability and collaboration skills.)

• "How do you handle constructive criticism or differing opinions on content from stakeholders or team members?" (Evaluates communication, collaboration, and resilience.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem/Opportunity -> Your Role & Strategy -> Process & Execution -> Challenges & Solutions -> Results & Impact.

• Quantify Impact: Use data and metrics to demonstrate the effectiveness of your content. Show improvements in user engagement, task completion, conversion rates, or reduction in errors.

• Showcase Collaboration: Highlight how you worked with designers, developers, researchers, and business stakeholders. Mention specific tools and communication methods used.

• Focus on Strategic Decisions: Explain why you made certain content choices, linking them to user needs and business goals.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making for each project.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a user-centered approach, strong collaboration skills, and the ability to measure and articulate impact. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the EY careers portal link provided.

• Customize Your Resume: Tailor your resume to highlight specific UX content strategy experience, mentioning keywords from the job description such as "UX strategy," "content strategy," "information architecture," "Figma," "Jira," and "CMS platforms." Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select 2-3 of your strongest UX content strategy projects. Ensure they clearly demonstrate your strategic thinking, process, collaboration, and impact. Prepare a concise narrative for each.

• Prepare for Interview Questions: Practice answering common UX content strategy questions, behavioral questions, and questions about your portfolio. Be ready to discuss your approach to user research, content creation, and performance measurement.

• Research EY: Understand EY's mission, values, and recent technology initiatives. Consider how your skills and experience align with their focus on "building a better working world" through technology and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---