Customer-IXD-UX Content Strategist

📍 Job Overview

Job Title: Specialist II, UX Content Strategist

Company: EY

Location: Hyderabad, Telangana, India

Job Type: Full-time

Category: Technology Consulting / User Experience

Date Posted: June 01, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Develops and executes comprehensive UX content strategies to enhance digital experiences and solve complex business problems for clients and internal stakeholders.

• Collaborates closely with UX designers, researchers, and other cross-functional teams to conceptualize, create, and test compelling content solutions.

• Utilizes data analytics, user research, and usability testing to inform content decisions and drive continuous improvement of digital platforms.

• Creates clear, concise, and accessible content across a variety of digital channels, including responsive web pages, emails, presentations, and social media.

📝 Enhancement Note: This role is positioned within EY's Technology Consulting practice, specifically focusing on Client Technology, highlighting the integration of UX content strategy with broader technology solutions and client service delivery. The emphasis is on bridging user needs with business objectives through strategic content design.

📈 Primary Responsibilities

• Craft compelling communications and positioning for a range of subjects, including funds, products, services, financial markets, economic trends, regulatory matters, and internal initiatives.

• Design and implement user experience principles to produce clear, effective communications across diverse channels such as responsive web pages, campaigns, advertisements, emails, presentations, blogs, videos, letters, articles, and social media.

• Partner with user experience teams to conduct content testing, measure effectiveness, identify and solve problems, and develop communication content that aligns with user experience goals.

• Present and advocate for content and design solutions to senior management, project teams, partners, and stakeholders, actively participating in discussions on user-centered design, visual design, user behavior, interactions, and brand alignment.

• Plan communication content considering universal design principles and ensure content is tagged appropriately for seamless integration with various technologies.

• Provide creative direction and guidance on messaging and content strategy across mediums, fostering close collaboration with designers, developers, marketing managers, and business leaders.

• Identify recurring issues and propose solutions for future process improvements within the department.

• Act as a mentor to junior writers, offering specific feedback on copy, story ideas, new media formatting, and interviewing techniques.

• Conduct competitive analyses of peer websites to identify content, experience, and positioning opportunities for continuous improvement.

• Coordinate with UI design teams on navigation structures, page routing, and product page layouts to ensure content effectively supports intended user journeys.

• Develop low-fidelity content mock-ups and synthesize usability testing findings into actionable reports to enhance website effectiveness.

• Write accessible, inclusive content using plain language, meaningful link text, descriptive headings, and clear form instructions to minimize errors and support localization efforts.

• Collaborate with Legal and Compliance departments to ensure accuracy of disclosures, alignment of claims, and maintain traceability of approved language in regulated contexts.

• Define and track content success metrics (e.g., task completion, drop-off rates, form errors, comprehension) and recommend iterative improvements based on data-driven insights.

• Contribute to the development of design system content standards, reusable patterns, and ensure consistency across components, including naming conventions and microcopy guidelines.

• Enhance operational excellence by supporting review workflows, content QA checklists, version control, and efficient handoff practices.

• Produce UI microcopy for elements such as navigation labels, buttons, help text, validation messages, empty/error states, notifications, tooltips, and onboarding content.

• Support A/B and preference testing by creating content variants and participate in test planning with UX Research teams.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic content creation, analytical rigor, and collaborative execution, crucial for a UX Content Strategist role within a large consulting firm like EY. The focus on client-facing technology solutions and internal process improvement highlights the dual nature of the role.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree (B.Des., B.E., B.Tech., M.Des., or equivalent) in Interaction Design, Human-Computer Interaction (HCI), Visual Design, Computer Science, or a closely related field. Experience:

• Minimum of 5 years of experience in user experience strategy, user research, or information architecture. Required Skills:

• Proven expertise in UX strategy, information architecture, and content design principles.

• Strong proficiency in creating clear, concise, and user-centered communications across diverse digital channels.

• Experience conducting user research, usability analysis, and synthesizing findings into actionable insights.

• Demonstrated ability in wireframing, prototyping, and developing low-fidelity content mock-ups.

• Excellent stakeholder collaboration, communication, problem-solving, and time management skills.

• Ability to translate user needs into scalable digital strategies that align with business objectives.

• Experience in writing accessible and inclusive content, adhering to plain language guidelines and WCAG standards.

• Familiarity with content success metrics and the ability to interpret analytics for continuous improvement.

• Experience with content management systems (CMS) for basic content modeling and metadata tagging.

• Understanding of experimentation tools (e.g., Optimizely, Adobe Target) and basic interpretation of test results.

• Knowledge of analytics tools (e.g., GA4, Adobe Analytics, Amplitude) for basic content performance analysis. Preferred Skills:

• Experience supporting SMS/text messaging and micro-copy for conversational or digital communication channels.

• Experience contributing to the delivery and ongoing operations of text messaging use cases (e.g., appointment reminders, status alerts).

• Experience supporting secure messaging or email services within client-facing digital platforms.

• Experience assisting with day-to-day execution, partner coordination, and continuous improvement within digital communication channels.

• Proficiency in Figma for annotating copy, collaborating on components, and working within design files.

• Experience with documentation tools like Confluence or SharePoint.

• Experience managing content requirements using project management tools such as Jira or Azure DevOps.

• Familiarity with specific CMS platforms such as AEM, Contentful, Sitecore, or Drupal.

• Understanding of WCAG-aligned accessibility principles as applied to content and plain language guidelines.

• Strong verbal and written communication, facilitation, relationship-building, presentation, and negotiation skills.

• Adaptability, creativity, and comfort interacting with senior executives.

📝 Enhancement Note: The required skills emphasize a strong foundation in UX principles and content strategy, while preferred skills point towards practical tool proficiency and specific industry experience within digital communications and client-facing platforms. The explicit mention of Figma, Jira, and CMS platforms indicates a need for hands-on technical capability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates a strong understanding of user-centered design methodologies and content strategy principles.

• Showcases case studies of successful UX content projects, highlighting problem definition, solution development, and measurable outcomes.

• Includes examples of creating clear, concise, and accessible content for various digital platforms and user journeys.

• Presents evidence of collaboration with cross-functional teams (designers, researchers, developers) to achieve project goals.

• Illustrates the application of data and analytics in informing content decisions and driving improvements. Process Documentation:

• Examples of defining and tracking content success metrics, with analysis of results and recommended iterations.

• Documentation of contributions to design system content standards, reusable patterns, and microcopy guidelines.

• Evidence of experience working with review workflows, content QA checklists, and version control practices.

• Case studies detailing the creation of UI microcopy for various interface elements and states.

• Documentation of involvement in A/B testing or preference testing, including test planning and analysis of content variants.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be used to assess practical application of UX content strategy, content creation skills, and analytical capabilities. Candidates should be prepared to walk through their portfolio, explaining their process, rationale, and the impact of their work.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Specialist II (5-10 years experience) UX Content Strategist in Hyderabad, India, the estimated annual salary range is ₹1,200,000 to ₹2,200,000 (approximately $14,500 - $26,500 USD, subject to exchange rates). This range accounts for the experience level, the specialized nature of the role, and the cost of living in Hyderabad. Benefits:

• Competitive remuneration package with individual and team performance rewards.

• Comprehensive Total Rewards package including support for flexible working arrangements.

• Career development opportunities and mentorship from experienced colleagues.

• Health and well-being support programs.

• Insurance coverage.

• Savings plans and retirement benefits.

• Access to a wide range of discounts, offers, and promotions through FlexEY.

• Opportunities to develop new skills and advance career paths.

• Freedom and flexibility to manage role execution. Working Hours:

• Typically 40 hours per week, with flexibility to manage tasks and responsibilities effectively. EY supports flexible working arrangements, allowing for a balance between professional duties and personal priorities.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in Hyderabad, India. Specific compensation will be determined by EY based on the candidate's qualifications, experience, and internal salary bands. The benefits package reflects EY's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Consulting, Assurance, Tax, Transactions, Advisory)

Company Size: Large Enterprise (EY is a global network of firms with over 300,000 employees worldwide).

Founded: 1989 (merger of Ernst & Whinney and Arthur Young)

Team Structure:

• This role is part of the Client Technology (CT) business unit within EY Technology.

• The UX Content Strategist will likely be integrated into project teams, working closely with UX designers, UI developers, UX researchers, product managers, and business stakeholders.

• The team structure emphasizes cross-functional collaboration to deliver innovative technology solutions for clients. Methodology:

• EY Technology operates with a strong focus on data-driven decision-making, leveraging analytics to inform strategy and measure impact.

• Agile methodologies are likely employed for project management and development, emphasizing iterative processes and continuous improvement.

• A user-centered design approach is fundamental, ensuring that solutions are built with the end-user's needs and experience at the forefront.

• Emphasis on innovation, leveraging emerging technologies to solve complex client challenges.

Company Website: https://www.ey.com/

📝 Enhancement Note: EY's culture promotes a "better working world" ethos, emphasizing trust, collaboration, and continuous learning. Within Technology, there's a strong drive for innovation and leveraging cutting-edge tech to serve clients and internal operations, making this role integral to driving impactful digital experiences.

📈 Career & Growth Analysis

Operations Career Level: Specialist II, UX Content Strategist. This level indicates a mid-career professional with a solid foundation of specialized skills and the ability to work independently on complex tasks, while also mentoring others.

Reporting Structure:

• The role likely reports to a Manager or Senior Manager within the UX/Design or Technology Consulting practice.

• Direct interaction with project leads, product owners, and senior client stakeholders is expected. Operations Impact:

• The UX Content Strategist plays a pivotal role in shaping the user experience of digital products and services, directly influencing client adoption, satisfaction, and engagement.

• By ensuring clear, effective, and accessible communication, this role contributes to reducing user friction, improving task completion rates, and enhancing the overall perception of EY's technological offerings.

• The strategic application of content insights can lead to more efficient client interactions, reduced support costs, and a stronger brand presence. Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX content strategy, such as conversational design, accessibility, or content governance.

• Leadership: Progress to Senior UX Content Strategist or Lead roles, taking on more complex projects, managing teams, and influencing strategic direction.

• Cross-functional Mobility: Transition into related roles like Product Management, UX Design Leadership, or broader Technology Consulting roles leveraging a strong understanding of user needs and digital solutions.

• Skill Development: Continuous learning through EY's extensive training programs, workshops, and potential for certifications in UX, content strategy, and related technologies.

📝 Enhancement Note: This role offers significant potential for career growth within EY's dynamic technology consulting environment. The trajectory emphasizes building deep expertise in UX content while providing pathways into leadership and broader strategic roles within the firm.

🌐 Work Environment

Office Type: Hybrid work model, combining in-office collaboration with remote work flexibility.

Office Location(s): Primarily based in the EY Hyderabad office, with potential for client site visits as required.

Workspace Context:

• The Hyderabad office is designed to foster collaboration, innovation, and employee well-being, equipped with modern amenities and technology.

• Access to a range of operations tools and technologies is provided to support content creation, design, project management, and communication.

• Opportunities for regular interaction with a diverse team of professionals, fostering a dynamic and collaborative work environment. Work Schedule:

• Standard working hours are expected, but the hybrid model and EY's emphasis on flexibility allow for adjustments to accommodate personal needs and project demands, ensuring a balance between productivity and work-life integration.

📝 Enhancement Note: The hybrid nature of the role is a key aspect, offering a balance between structured office collaboration and the autonomy of remote work. This is well-suited for roles that require deep focus work alongside team-based ideation and client interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, interest, and cultural fit.

• Technical Interview(s): In-depth discussions with hiring managers and team members focusing on UX content strategy principles, practical application, and problem-solving skills. Expect scenario-based questions and discussions around your resume and portfolio.

• Portfolio Review: A dedicated session where you will present selected case studies from your portfolio. Be prepared to articulate your process, design rationale, the challenges faced, and the measurable outcomes achieved.

• Skills Assessment/Challenge: Potentially a take-home assignment or an in-tray exercise to evaluate content creation, strategic thinking, and problem-solving abilities under timed conditions.

• Behavioral/Cultural Fit Interview: Questions designed to assess teamwork, communication style, adaptability, and alignment with EY's values.

• Final Round: May involve senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in UX content strategy, information architecture, and cross-functional collaboration. Tailor your selection to align with the job description's requirements.

• Tell a Story: For each project, clearly articulate the problem statement, your role and approach, the constraints, the solutions you developed, and the tangible results or impact. Quantify outcomes whenever possible.

• Highlight Process: Detail your thought process, research methods, content creation techniques, and how you iterated based on feedback or testing.

• Showcase Collaboration: Emphasize how you worked with designers, developers, researchers, and stakeholders.

• Demonstrate Tool Proficiency: If relevant, briefly show how you used tools like Figma, Jira, or CMS platforms in your projects.

• Prepare for Questions: Anticipate questions about your decision-making, challenges, and how you handle difficult stakeholders or project pivots.

Challenge Preparation:

• Understand the Task: Carefully read and understand any assignment instructions. If it’s a case study, focus on identifying the core problem and proposing a well-reasoned solution.

• Prioritize Ruthlessly: For timed exercises, focus on delivering a solid, well-articulated core solution rather than trying to perfect every detail.

• Communicate Your Strategy: Clearly articulate your approach, assumptions, and the rationale behind your recommendations. This is often more important than the solution itself.

• Practice Presentation: Rehearse presenting your work concisely and effectively, ensuring you can cover key points within the allocated time.

📝 Enhancement Note: The interview process at EY is structured to thoroughly assess technical skills, strategic thinking, and cultural alignment. A well-prepared portfolio and clear communication of your process and impact are paramount for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaboration, annotation, and component alignment).

• Documentation & Collaboration: Confluence, SharePoint (for storing guidelines, process documentation, and project artifacts).

• Project Management: Jira, Azure DevOps (for managing content requirements, tracking tasks, and collaborating with development teams).

• CMS Platforms: Familiarity with AEM, Contentful, Sitecore, or Drupal is expected, including basic content modeling and metadata tagging capabilities.

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4), Adobe Analytics, Amplitude (for interpreting content performance metrics like task completion, drop-off, engagement).

• Experimentation Tools: Optimizely, Adobe Target (for supporting A/B testing and interpreting results related to content variants).

CRM & Automation:

• While not explicitly listed as primary tools for this role, understanding how content integrates with CRM systems and customer communication platforms (e.g., for SMS/email) is beneficial.

📝 Enhancement Note: Proficiency in Figma is a key requirement, highlighting its central role in the design and content workflow. Experience with project management and documentation tools like Jira and Confluence is also critical for seamless team collaboration and process management.

👥 Team Culture & Values

Operations Values:

• Client Centricity: A relentless focus on understanding and meeting client needs through effective digital experiences and communication.

• Integrity: Upholding EY's values and ethical standards in all content creation and stakeholder interactions.

• Teamwork: Collaborative spirit, working effectively with diverse teams to achieve shared goals and deliver exceptional results.

• Excellence: Commitment to high-quality work, continuous improvement, and innovation in UX content strategy.

• Respect: Valuing diverse perspectives and fostering an inclusive environment for all team members and users.

Collaboration Style:

• Cross-functional Integration: Actively partners with UX designers, researchers, developers, product managers, and business leaders to ensure cohesive product development.

• Data-Driven Dialogue: Engages in discussions informed by user data, analytics, and usability testing to advocate for user needs and content best practices.

• Feedback Culture: Open to constructive criticism and actively provides feedback to team members to foster collective growth and improve processes.

• Proactive Communication: Maintains transparent communication channels with stakeholders regarding project progress, challenges, and strategic recommendations.

📝 Enhancement Note: EY's core values are deeply embedded in its culture. For this role, demonstrating client-centricity, a commitment to excellence, and strong collaborative skills will be key indicators of cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Navigating the complexities of aligning user-centered design principles with diverse business goals and technical constraints.

• Driving Adoption of Content Strategy: Educating stakeholders and teams on the importance of strategic content and ensuring buy-in for new approaches.

• Managing Evolving Technologies: Staying abreast of new content tools, platforms, and emerging trends in digital communication and user experience.

• Cross-Functional Alignment: Ensuring consistent messaging and user experience across multiple platforms and teams with potentially differing priorities.

Learning & Development Opportunities:

• Specialized Training: Access to EY's extensive learning resources for advanced UX content strategy, information architecture, and related digital disciplines.

• Industry Exposure: Opportunities to work on diverse client projects across various industries, gaining broad practical experience.

• Mentorship Programs: Guidance from experienced professionals within EY's Technology and Consulting practices.

• Certifications: Potential support for obtaining industry-recognized certifications in UX, content strategy, or relevant technologies.

📝 Enhancement Note: The challenges presented are typical for a strategic role within a large, dynamic organization. EY's emphasis on learning and development provides a strong framework for candidates to overcome these challenges and grow their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX content strategy you developed. What was the business problem, your approach, and the measurable impact?" (Prepare a case study focusing on strategic thinking and results.)

• "How do you balance user needs with business objectives when crafting content for a digital product?" (Focus on your decision-making process and compromise negotiation.)

• "Walk me through your process for creating microcopy for a new feature or interface element." (Detail your methodology, from understanding the user flow to final implementation and testing.) Company & Culture Questions:

• "What interests you about EY and this specific role within Client Technology?" (Research EY's technology initiatives, consulting services, and company values.)

• "How do you approach collaboration with designers, developers, and product managers?" (Provide examples of successful cross-functional teamwork.)

• "How do you ensure your content is accessible and inclusive?" (Discuss your understanding of WCAG, plain language, and your practical application.) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose projects that showcase a range of skills: strategy development, content creation, user research integration, and measurable results.

• Quantify Success: Wherever possible, use data and metrics to demonstrate the impact of your work (e.g., improved conversion rates, reduced errors, increased task completion).

• Articulate Your "Why": Be ready to explain the rationale behind your content decisions, linking them back to user needs and business goals.

• Showcase Process: Clearly outline your steps from understanding the brief to final delivery, including research, iteration, and collaboration.

• Be Prepared for Deep Dives: Anticipate detailed questions about specific project elements, challenges, and your contribution.

📝 Enhancement Note: Emphasize your ability to translate complex ideas into clear, user-friendly content, and demonstrate how your strategic approach drives tangible business value for clients.

📌 Application Steps

To apply for this operations position:

• Submit your application through the EY careers portal via the provided URL.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, focusing on UX content strategy, information architecture, user research, and relevant tools (Figma, Jira, CMS). Quantify achievements wherever possible.

• Portfolio Curation: Prepare a digital portfolio showcasing 3-5 of your most relevant UX content strategy projects. Ensure each project clearly outlines the problem, your role, process, solution, and measurable outcomes.

• Interview Preparation: Practice answering common UX content strategy interview questions, behavioral questions, and be ready to present your portfolio confidently. Research EY's technology consulting services and company values.

• Network (Optional): If possible, connect with current EY employees on LinkedIn to gain insights into the team culture and role specifics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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