CRO Manager / Conversion Rate Optimierung - UX/UI Designer (m/w/d) - Vollzeit

📍 Job Overview

Job Title: CRO Manager / Conversion Rate Optimization - UX/UI Designer (m/f/d) - Full-time

Company: Globalist GmbH

Location: Stuttgart, Germany

Job Type: Full-time

Category: Revenue Operations / Sales Operations / Marketing Operations

Date Posted: March 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive measurable revenue growth through strategic Conversion Rate Optimization (CRO) initiatives for e-commerce clients.

• Translate data-driven insights from user behavior analysis into compelling UX/UI design concepts and actionable A/B tests.

• Collaborate cross-functionally with Performance Marketing (SEA, SEO, Paid Social) teams to ensure cohesive digital strategies and customer journeys.

• Directly consult clients on UX best practices, present performance data, and articulate data-backed recommendations for sales uplift.

• Leverage a unique blend of agency-side strategy and direct e-commerce operational experience to optimize online sales funnels.

📝 Enhancement Note: This role bridges the gap between UX/UI design and revenue generation, with a strong emphasis on data analysis and direct business impact. The "CRO Manager" title suggests a strategic oversight role, while the "UX/UI Designer" aspect details the tactical execution. The dual nature of the company (agency and e-commerce operator) provides a unique learning and application environment.

📈 Primary Responsibilities

• Conduct in-depth analysis of existing online shop interfaces and customer journeys using heatmaps, session recordings, and analytics data (e.g., GA4) to pinpoint conversion bottlenecks.

• Develop and design innovative UX/UI concepts for product pages, checkout processes, landing pages, and site navigation, with a primary objective of increasing conversion rates.

• Conceive, hypothesize, and design A/B tests based on analytical findings, implement test variants in Figma, and manage the entire testing lifecycle through to conclusive evaluation.

• Partner closely with SEA, SEO, and Paid Social teams to optimize campaign landing pages and ensure a unified, high-converting user experience across all digital touchpoints.

• Provide direct UX consultation to clients, present detailed test results and performance metrics, and formulate concrete, data-driven action plans for sales enhancement.

• Contribute to the strategic planning of digital marketing campaigns by identifying opportunities for UX/UI-driven conversion improvements.

• Document and share learnings from A/B tests and UX optimizations to foster a culture of continuous improvement within the team and for clients.

📝 Enhancement Note: The responsibilities highlight a proactive, data-informed approach to design. The emphasis on A/B testing and direct client consultation points to a role that requires strong analytical, design, and communication skills. The collaboration with SEA, SEO, and Paid Social teams is critical for a holistic GTM strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI design principles and CRO strategies is paramount. A background in Design, Digital Marketing, Psychology, or a related field would be beneficial.

Experience: 2-3 years of professional experience in UX/UI Design, with a preference for experience within the e-commerce sector or a digital agency environment. Demonstrated success in improving conversion rates through design and testing is essential.

Required Skills:

• Proficient in Figma for creating wireframes, interactive prototypes, and high-fidelity designs.

• Proven experience with A/B testing tools such as VWO, Optimizely, or similar platforms.

• Strong command of Google Analytics (GA4) for analyzing user behavior, conversion funnels, and website performance metrics.

• Solid understanding of user-centered design principles and the ability to link design decisions to measurable business outcomes.

• Ability to analyze qualitative data from heatmaps and session recordings (e.g., Hotjar, Microsoft Clarity).

• Fluent German language proficiency (C1 level) for effective client communication and consultation.

Preferred Skills:

• Experience with e-commerce platforms like Shopify or other relevant shop systems.

• Familiarity with heatmapping and session recording tools (e.g., Hotjar, Microsoft Clarity).

• Basic understanding of HTML/CSS to contextualize design feasibility.

• Knowledge of behavioral psychology or consumer psychology as it applies to Conversion Rate Optimization (CRO).

• Experience in designing for various digital marketing channels beyond just e-commerce sites.

📝 Enhancement Note: The "must-have" skills focus on core UX/UI design tools, analytics, and A/B testing, directly supporting CRO. The "nice-to-have" skills offer pathways for candidates to stand out by demonstrating broader e-commerce or technical understanding, aligning with the company's integrated approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least two distinct e-commerce projects with a clear focus on Conversion Rate Optimization.

• For each project, detail the problem statement, your analytical approach (including data sources like GA4, heatmaps), your design process (wireframes, prototypes in Figma), A/B testing methodology, and the quantifiable results achieved (e.g., % increase in conversion rate, revenue uplift).

• Demonstrate proficiency in Figma, illustrating your ability to create intuitive and high-converting user interfaces.

Process Documentation:

• Provide examples of how you've documented customer journeys and identified key friction points for optimization.

• Illustrate your process for developing A/B test hypotheses, designing test variants, and managing the testing lifecycle from conception to analysis.

• Show evidence of collaboration with cross-functional teams (e.g., Marketing, Development) to implement and evaluate design changes.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly demonstrates the candidate's ability to deliver measurable results. The emphasis on data-driven design and A/B testing outcomes is key. Applicants should be prepared to walk through their portfolio and explain their decision-making process in detail.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 2-3 years of experience specializing in CRO in Stuttgart, Germany, the estimated annual salary range is €45,000 - €60,000. This range accounts for the specific skills in A/B testing, GA4, and Figma, as well as the demand for CRO expertise in the e-commerce sector.

Benefits:

• Flexible working hours to support work-life balance.

• Modern office located in Stuttgart's city center, featuring a roof terrace for relaxation and collaboration.

• Provision of a personal MacBook for work.

• Choice between a subsidized DB Deutschlandticket (public transport pass) or a parking space in the city center.

• Access to the E-Gym Wellpass for fitness and health activities.

• Complimentary drinks and coffee available in the office.

• Regular company events and team-building activities.

• Opportunities for continuous professional development and long-term career advancement within the company.

Working Hours: Full-time employment, typically around 40 hours per week, with flexible scheduling options.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Stuttgart, Germany, considering the specified experience level and specialized skill set in CRO and UX/UI design. The benefits package is comprehensive, reflecting a company that values employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency / E-commerce Operations. Globalist GmbH operates at the intersection of digital marketing strategy and direct e-commerce execution, positioning them as a unique player. They manage significant advertising budgets and serve a diverse clientele, from established brands to direct-to-consumer (DTC) companies.

Company Size: With over 370 clients and managing €60 million in annual ad spend, Globalist GmbH is a substantial agency. The internal team structure likely supports specialized functions within performance marketing, design, and operations. For operations professionals, this size suggests established processes, opportunities for specialization, and cross-functional collaboration.

Founded: While the founding year isn't explicitly stated, the company's substantial client base and ad spend indicate a well-established presence in the market. Their focus on "modern, data-driven performance optimization" and their direct involvement in e-commerce operations suggest an agile and forward-thinking culture.

Team Structure:

• The operations team likely comprises specialized units for Paid Search (SEA), Paid Social, Organic Search (SEO), and UX/UI/CRO.

• This role will report into a Head of Performance Marketing or a similar leadership position.

Methodology:

• Data-driven decision-making is central, utilizing analytics, heatmaps, and session recordings to inform strategy.

• A/B testing is a core methodology for validating hypotheses and optimizing performance.

• Cross-functional teams operate with short communication channels, fostering efficient project execution.

• A strong emphasis is placed on understanding the "why" behind performance, not just the "what."

Company Website: https://globalists.de

📝 Enhancement Note: Globalist GmbH's unique model of being both an agency and an e-commerce operator provides a distinct advantage. Candidates can expect a culture that values empirical results, continuous learning, and a deep understanding of the entire e-commerce funnel, from acquisition to conversion.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, suitable for individuals with 2-3 years of direct experience. It offers a clear path to becoming a Senior CRO Specialist or a Lead UX/UI Designer with a CRO focus. The title "CRO Manager" also suggests potential for taking on more strategic management responsibilities over time.

Reporting Structure: The role reports into a senior leader within the performance marketing or digital strategy department. The candidate will work within cross-functional project teams, collaborating closely with specialists in SEA, SEO, and Paid Social, as well as directly with clients.

Operations Impact: The primary impact of this role is directly on revenue generation by increasing conversion rates on client websites and landing pages. Success is measured quantitatively through metrics like conversion rate improvements, average order value (AOV) increases, and overall sales growth. This role is integral to optimizing the customer acquisition cost (CAC) by improving the efficiency of marketing spend.

Growth Opportunities:

• Specialization: Deepen expertise in advanced CRO techniques, user research methodologies, and specific e-commerce platforms.

• Leadership: Progress to a Senior CRO Specialist or CRO Manager role, potentially leading a team of designers and analysts, and taking ownership of client CRO strategies.

• Cross-functional Skill Development: Gain in-depth knowledge of SEA, SEO, and Paid Social strategies through close collaboration, broadening understanding of the full marketing funnel.

• Client Management: Develop strong client relationship and consulting skills through direct interaction and presentation of results.

• E-commerce Operations Insight: Leverage the company's internal e-commerce operations to gain practical experience beyond traditional agency work.

📝 Enhancement Note: The growth path is clearly defined, offering both vertical advancement within CRO and horizontal expansion into broader digital marketing and e-commerce operations. The company's dual agency/operator model is a significant differentiator for career development.

🌐 Work Environment

Office Type: The company operates from a modern office located directly in the Stuttgart city center. This implies a professional, collaborative, and accessible work environment.

Office Location(s): The primary office is in Stuttgart, Germany. This central location is likely well-connected by public transport and offers convenient access for employees.

Workspace Context:

• The office is equipped with height-adjustable desks and provides each employee with a personal MacBook, ensuring a comfortable and productive setup.

• The environment is described as having a "great team spirit and appreciative atmosphere" with "flat hierarchies and short decision-making paths," suggesting an open and collaborative culture.

• The presence of a roof terrace offers a unique amenity for breaks, informal meetings, and team gatherings.

Work Schedule: The role involves flexible working hours, supporting a healthy work-life balance. Standard full-time hours (approximately 40 per week) are expected, but the flexibility allows for adaptation to individual needs and project demands.

📝 Enhancement Note: The emphasis on a modern, well-equipped office, central location, and flexible hours indicates a company that prioritizes employee comfort and productivity. The "great team spirit" and "flat hierarchies" suggest an environment conducive to open communication and collaboration, which is beneficial for operations roles requiring cross-functional input.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, cultural fit, and alignment with the role's core responsibilities.

• Portfolio Presentation & Technical Interview: A dedicated session where candidates present their portfolio, walking through 1-2 key e-commerce CRO projects. This will involve discussing their analytical approach, design process (Figma), A/B testing methodology, and quantifiable results. Expect in-depth questions on their decision-making process and problem-solving skills.

• Cross-functional Team Interview: An opportunity to meet with members from marketing teams (SEA, SEO, Paid Social) to assess collaboration style and understanding of integrated digital strategies.

• Final Interview: Likely with a senior leader (e.g., Head of Performance Marketing) to discuss career aspirations, long-term fit, and confirm alignment with company values.

Portfolio Review Tips:

• Quantify Everything: Clearly articulate the business impact of your designs. Use percentages for conversion rate improvements, revenue increases, or other key performance indicators (KPIs).

• Show Your Process: Detail your journey from problem identification (using data like GA4, heatmaps) to solution design (Figma wireframes, prototypes) and validation (A/B testing).

• Highlight Data Interpretation: Be prepared to explain how you used analytics and user behavior data to form hypotheses and guide your design decisions.

• Focus on E-commerce Context: Tailor your examples to e-commerce challenges, such as optimizing product pages, checkout funnels, or landing pages for lead generation or direct sales.

• Tell a Story: Frame your projects as narratives – the challenge, your approach, the solution, and the measurable outcome.

Challenge Preparation:

• Be ready to discuss hypothetical CRO scenarios for a given e-commerce product or service.

• Prepare to critique an existing website's UX/UI and suggest A/B tests to improve its conversion rate.

• Practice articulating complex data insights and design rationales clearly and concisely, as you will need to present these to clients and internal teams.

📝 Enhancement Note: The interview process heavily emphasizes practical skills and demonstrable results, particularly through the portfolio review. Candidates should prepare to articulate their CRO process and its impact on business outcomes, showcasing their ability to bridge design and revenue generation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Proficiency is a must-have.

• A/B Testing Platforms: Experience with VWO, Optimizely, Google Optimize (though sunsetting), or similar tools is required for designing and implementing tests.

• Web Analytics: Google Analytics (GA4) is a core requirement for analyzing user behavior, traffic sources, conversion funnels, and overall website performance.

Analytics & Reporting:

• Heatmap & Session Recording Tools: Familiarity with tools like Hotjar or Microsoft Clarity is preferred for qualitative user behavior analysis.

• Reporting Dashboards: While not explicitly mentioned, experience with creating or interpreting data dashboards to communicate performance metrics is highly valuable.

CRM & Automation:

• E-commerce Platforms: Knowledge of Shopify or other major e-commerce systems (e.g., Shopware, Magento) is preferred, as it aids in understanding the client's operational environment.

• Basic Web Technologies: A foundational understanding of HTML/CSS is beneficial for contextualizing design feasibility and discussing implementation with development teams.

📝 Enhancement Note: The technology stack emphasizes tools crucial for data-driven CRO: design (Figma), testing (VWO/Optimizely), and analytics (GA4). Proficiency in these areas is non-negotiable. Preferred tools offer candidates an opportunity to showcase broader expertise relevant to modern e-commerce operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value is the commitment to making decisions based on empirical data, testing hypotheses, and measuring results rigorously. Operations professionals are expected to be analytical and evidence-based.

• Customer Centricity: Understanding user behavior and designing solutions that enhance the customer experience to drive conversions is paramount.

• Continuous Improvement: A culture of ongoing learning and optimization, where feedback is valued, and iterative improvements are encouraged.

• Collaboration & Transparency: Working effectively in cross-functional teams, sharing knowledge, and maintaining open communication channels are vital.

• Results Orientation: A strong focus on achieving tangible business outcomes, particularly increased sales and conversion rates.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with SEA, SEO, and Paid Social teams, sharing insights and aligning strategies to create seamless customer journeys.

• Feedback Loops: A culture of constructive feedback, both given and received, to foster continuous learning and process refinement.

• Knowledge Sharing: Weekly team updates and internal knowledge-sharing sessions are common, promoting a learning environment where best practices are disseminated.

📝 Enhancement Note: The company culture emphasizes a blend of analytical rigor, customer focus, and collaborative execution. Operations professionals will thrive in an environment that values data-backed insights, proactive optimization, and strong teamwork to achieve shared business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: Effectively integrating creative design solutions with strict data-driven requirements and A/B testing constraints.

• Client Management & Expectation Setting: Communicating complex CRO concepts and managing client expectations regarding test outcomes and timelines.

• Rapid Evolving Digital Landscape: Staying current with the latest trends in UX/UI design, CRO best practices, and digital marketing technologies.

• Cross-functional Alignment: Ensuring seamless integration of UX/UI recommendations with broader marketing campaigns and technical implementation.

Learning & Development Opportunities:

• Advanced CRO Specialization: Access to training and resources to deepen expertise in user psychology, advanced analytics, and emerging CRO tools.

• E-commerce Ecosystem Immersion: Gaining hands-on experience with various e-commerce platforms and their associated technologies.

• Performance Marketing Integration: Developing a comprehensive understanding of paid media, SEO, and their interplay with conversion optimization.

• Client Consultation Skills: Honing presentation and advisory skills through direct client interaction and strategic recommendation development.

📝 Enhancement Note: The challenges presented are typical for a CRO-focused role within a dynamic agency environment, emphasizing the need for adaptability and continuous learning. The growth opportunities are robust, offering a clear path for professional development in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying a conversion bottleneck on an e-commerce website. Walk us through an example using data from GA4 or heatmaps."

• "How do you prioritize A/B testing ideas? What criteria do you use to decide which hypotheses to pursue?"

• "Imagine a client wants to increase their average order value. What UX/UI strategies and A/B tests would you propose?"

Company & Culture Questions:

• "What interests you about Globalist GmbH's unique model of being both an agency and an e-commerce operator?"

• "How do you stay updated on the latest trends in UX/UI design and Conversion Rate Optimization?"

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project and its business goals, then dive into your specific contributions, analytical process, design decisions, testing methodology, and finally, the quantifiable results.

• Visual Storytelling: Use clear visuals (screenshots, Figma mockups, charts) to illustrate your points. Ensure your Figma work is easily navigable.

• Data Focus: Be ready to discuss the specific metrics that drove your decisions and the impact of your work. Quantify success wherever possible.

• Conciseness: Respect the interviewer's time; aim for clear, impactful explanations rather than lengthy monologues. Prepare to answer follow-up questions thoroughly.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of analytical rigor, design expertise, and business acumen. Candidates must be able to articulate their CRO process, showcase tangible results from their portfolio, and align their approach with Globalist GmbH's data-driven and client-focused methodology.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on join.com.

• Portfolio Customization: Ensure your resume and cover letter highlight your experience in Conversion Rate Optimization, UX/UI design, A/B testing, and relevant tools like Figma and Google Analytics (GA4). Tailor your application to emphasize e-commerce experience.

• Resume Optimization: Clearly list your years of experience in UX/UI design and CRO. Use bullet points to detail achievements and responsibilities, quantifying results wherever possible (e.g., "Increased conversion rate by X%," "Reduced checkout abandonment by Y%").

• Portfolio Preparation: Select 1-2 of your strongest e-commerce CRO projects to present. Be ready to walk through your process, from data analysis to design and testing, and clearly articulate the measurable business impact. Practice your presentation to ensure it is concise and impactful.

• Company Research: Familiarize yourself with Globalist GmbH's services, client portfolio, and company values. Understand their unique position as both an agency and an e-commerce operator, and be prepared to discuss how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.