Creative Graphic Designer & Brand Manager (Marketing)

📍 Job Overview

Job Title: Creative Graphic Designer & Brand Manager (Marketing)

Company: Telestream

Location: US-based, Remote

Job Type: FULL_TIME

Category: Marketing / Creative Operations / Brand Management

Date Posted: 2026-10-23

Experience Level: Mid-Sr. Level (5-8+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the strategic planning, execution, and delivery of marketing campaigns and initiatives, driving brand consistency and impact across all channels.

• Leads content and creative production, leveraging AI tools as the primary production method to enhance efficiency and scalability in asset creation.

• Serves as the primary steward of the corporate brand, establishing and maintaining brand guidelines, AI-ready guardrails, and prompt libraries.

• Manages cross-functional collaboration with Product Marketing, Digital Marketing, Sales, and executive leadership to ensure cohesive Go-To-Market (GTM) strategies and asset alignment.

📝 Enhancement Note: This role is positioned as an Individual Contributor with mid-to-senior level responsibilities, indicating a need for hands-on execution combined with strategic oversight in campaign management and creative operations. The emphasis on AI tools suggests a forward-thinking marketing department focused on efficiency and modern production workflows.

📈 Primary Responsibilities

• Develop and manage an integrated marketing campaign calendar, defining asset requirements, dependencies, owners, and providing weekly status reporting on delivery timelines and turnaround times.

• Oversee the creative and content request intake process, ensuring clear briefs, realistic turnaround expectations, and maintaining a transparent, prioritized queue for all requests.

• Produce a wide range of creative assets, including graphics, presentations, collateral, case studies, solution briefs, white papers, advertising, and social media creative, primarily utilizing AI tools and established template-driven workflows.

• Lead the production of video content such as demos, explainers, and social clips, employing AI-assisted tools for video generation, voiceover, captioning, and editing.

• Act as the primary guardian of the corporate brand, maintaining and enforcing brand guidelines, AI-ready guardrails, approved templates, prompt libraries, tone, and style rules.

• Manage and organize the digital asset library, including templates and the AI prompt library, ensuring all assets are current, accessible, and consistently applied.

• Partner cross-functionally with Product Marketing, Digital Marketing, Channel & Field Marketing, Sales, and Support teams to ensure launch readiness, align social media calendars, and prepare executive presentations.

• Own the sales enablement content library (Channeltivity) and manage the customer story pipeline, including the creation, review, and approval process for case studies and references.

• Oversee creative readiness for trade shows and events, including booth design, signage, and presentation materials, coordinating with the Tradeshow & Events lead and managing print/fabrication vendors.

• Provide design direction for web properties in collaboration with the Web Experience Manager, ensuring visual consistency and brand alignment across digital platforms.

• Evaluate, adopt, and train the marketing team on emerging AI creative and productivity tools, fostering a culture of innovation and efficiency.

• Coordinate with external PR agencies to ensure brand consistency in all external communications.

📝 Enhancement Note: The responsibilities highlight a blend of creative production, project management, and brand stewardship, with a significant emphasis on leveraging AI for efficiency. The role requires a candidate who can not only design and produce but also manage workflows, stakeholders, and brand integrity across diverse marketing functions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5–8+ years of progressive B2B marketing experience, ideally within the technology sector, with a focus on program or campaign management, content production, or creative operations.

Required Skills:

• Proven expertise in B2B marketing program and campaign management, with a track record of successfully managing multiple initiatives concurrently.

• Strong hands-on experience producing marketing assets with AI tools such as ChatGPT/Claude for copy and layout, Adobe Firefly/Midjourney for imagery, Runway/Synthesia for video, ElevenLabs for voiceover, and Descript for editing and captioning.

• Demonstrated proficiency in design software, including expert-level skills in Figma, Adobe Creative Suite, and Microsoft PowerPoint for creating presentations, collateral, social media graphics, and web assets.

• Solid understanding and practical application of brand stewardship principles, ensuring consistent application of corporate brand guidelines across all content, including AI-generated assets.

• Experience managing digital asset libraries and developing reusable workflows and AI prompt libraries to streamline content production.

• Proven ability to manage project timelines, dependencies, and approvals using project management tools like Asana, monday.com, or Jira.

• Excellent writing and editing skills for B2B technology content, including the ability to develop compelling briefs, case studies, blogs, and solution briefs.

• Experience in managing cross-functional stakeholders, including sales, product teams, and executive leadership. Preferred Skills:

• Experience in the Media & Entertainment or broadcast technology marketing sectors.

• Proficiency in video production, motion graphics, or animation, including the use of AI-assisted tools.

• Experience in supporting sales enablement programs or customer marketing initiatives.

• PMP or other project management certifications.

📝 Enhancement Note: The required skills emphasize a unique combination of traditional design proficiency, advanced project management capabilities, and cutting-edge AI tool adoption. Candidates are expected to demonstrate practical application of AI in content creation and possess a strong understanding of B2B marketing principles within a technology context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of B2B marketing assets, including graphics, presentations, collateral, and examples of integrated campaigns managed.

• Specific examples of AI-assisted content creation, demonstrating the ability to generate on-brand assets using AI tools effectively.

• Case studies or work samples illustrating successful campaign management, highlighting your role in planning, execution, and delivery, with clear articulation of results and impact.

• Documentation or examples of established brand guardrails, templates, or AI prompt libraries that have been used to ensure brand consistency and improve production efficiency.

• Samples of video content produced using AI-assisted tools, showcasing skills in video generation, editing, and post-production. Process Documentation:

• Examples of intake and prioritization processes for creative and content requests, demonstrating how clear briefs, turnaround expectations, and a visible queue are managed.

• Documentation of template-driven workflows developed for content production, illustrating how repeatable processes have been implemented to enhance efficiency.

• Case studies detailing how you've managed dependencies, approvals, and reporting for marketing campaigns involving cross-functional stakeholders.

• Evidence of maintaining and enforcing brand guidelines and AI-ready guardrails, showcasing a systematic approach to brand stewardship.

📝 Enhancement Note: The portfolio requirement is highly specific, demanding not only visual design work but also demonstrable experience in AI-assisted production, campaign management, process development, and brand guardianship. Candidates should prepare to showcase their ability to create, manage, and streamline marketing operations using modern tools and methodologies.

💵 Compensation & Benefits

Salary Range: $130,000 - $140,000 USD per year.

Benefits:

• Comprehensive day-one medical, dental, and vision coverage.

• 100% company-paid life and disability insurance.

• 401(k) retirement plan with a company match of up to 8%.

• Quarterly Health Savings Account (HSA) boosts and flexible spending accounts.

• Flexible time off for salaried employees, plus generous paid holidays.

• Pet insurance for animal companions.

• Legal plan, accident coverage, and critical illness coverage.

Working Hours: 40 hours per week, with flexibility afforded by the remote work arrangement.

📝 Enhancement Note: The salary range provided is competitive for a mid-to-senior level role with specialized AI and brand management skills in the US market. The benefits package is robust, emphasizing employee well-being and financial security, which are key considerations for operations professionals seeking long-term employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media Tools & Software Solutions for Broadcast, Streaming, and Media Industries.

Company Size: Telestream is a well-established company with a significant presence in its industry, likely employing hundreds to thousands of individuals, fostering a dynamic and innovative environment.

Founded: [Company Founded Year Not Specified] - Telestream has a history of innovation and leadership in the digital media space, suggesting a culture that values technological advancement and customer-centric solutions.

Team Structure:

• The Marketing Department is led by a Sr. Director, Marketing, with this role reporting directly to them.

• This position operates as an Individual Contributor, indicating a hands-on execution focus with strategic input.

• Collaboration is expected across various departments including Marketing, Product, Sales, and executive leadership, suggesting a matrixed and highly cross-functional team dynamic. Methodology:

• Data-Driven Campaign Planning: Emphasis on using campaign data and performance metrics to inform strategy and optimize future initiatives.

• AI-Assisted Production Workflows: Central to the team's methodology is the efficient creation of marketing assets using AI tools, supported by clear templates and prompt libraries.

• Brand Consistency and Governance: A rigorous approach to maintaining brand integrity across all communications and assets, ensuring a unified corporate identity.

• Agile Project Management: Utilizing tools like Asana, monday.com, or Jira to manage campaigns, track dependencies, and ensure timely delivery.

Company Website: https://www.telestream.net/

📝 Enhancement Note: Telestream operates in a fast-paced, technology-driven industry where innovation and efficiency are paramount. The marketing team's structure and methodology reflect a modern approach, prioritizing AI adoption and cross-functional collaboration to drive business growth and maintain a strong brand presence.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as an Individual Contributor at a Mid-to-Senior Level, requiring 5-8+ years of progressive experience. It demands both hands-on execution and strategic input in campaign management, creative production, and brand stewardship.

Reporting Structure: The role reports to the Sr. Director, Marketing, providing a direct line of communication to senior leadership and ensuring alignment with overarching marketing objectives.

Operations Impact: This position is central to shaping the company's perception across all channels. The Creative Graphic Designer & Brand Manager directly influences brand awareness, engagement, lead generation, and sales enablement through the quality and consistency of marketing materials and campaigns. The role's success is measured by the efficiency and effectiveness of marketing operations, driving tangible business outcomes.

Growth Opportunities:

• Specialization in AI-driven Marketing: Deepen expertise in leveraging AI tools for creative production and workflow automation, becoming a subject matter expert within the organization.

• Brand Strategy Leadership: Progress into roles with broader brand strategy responsibilities, potentially leading brand initiatives or overseeing brand governance across larger teams.

• Campaign Management Excellence: Advance to managing more complex, multi-channel marketing programs and potentially overseeing a team of creative professionals or campaign specialists.

• Cross-Functional Leadership: Develop stronger leadership skills through extensive collaboration with Product, Sales, and Executive teams, opening doors to GTM strategy roles or marketing leadership positions.

📝 Enhancement Note: While this is an Individual Contributor role, the scope of responsibility and the strategic importance of brand and campaign management provide significant opportunities for professional development. The emphasis on AI and modern marketing operations positions the candidate for future growth in an evolving industry.

🌐 Work Environment

Office Type: Fully Remote. This arrangement offers significant flexibility and autonomy, allowing professionals to structure their workday around peak productivity hours.

Office Location(s): US-based, indicating that candidates must reside within the United States to be eligible for this position. Specific time zone alignment may be preferred for collaborative purposes.

Workspace Context:

• Autonomy and Trust: As a remote role, there's an inherent emphasis on self-management, trust, and accountability for delivering results.

• Digital Collaboration Tools: Extensive use of digital collaboration platforms (e.g., Slack, Teams, Asana, Zoom) is expected for communication, project management, and team interaction.

• Access to Technology: The role requires reliable internet access and the ability to effectively utilize a suite of digital design and AI tools on personal or company-provided equipment.

Work Schedule: Standard 40-hour work week, with the flexibility to manage work hours around personal needs, provided that deadlines are met and team collaboration is maintained. This flexibility is crucial for managing creative workflows and project dependencies effectively.

📝 Enhancement Note: The fully remote nature of this role necessitates strong self-discipline, excellent communication skills, and proficiency with remote collaboration tools. Candidates should be comfortable working independently and proactively engaging with colleagues across different locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's creative and operational demands.

• Practical Exercise: Candidates will be required to complete a short brief, create an AI-assisted asset, develop a project plan, and provide campaign work samples. This exercise is critical for evaluating hands-on skills, AI proficiency, and project management capabilities.

• Hiring Manager/Team Interviews: Interviews with the Sr. Director, Marketing, and potentially other key stakeholders to discuss experience, approach to brand management, AI tool utilization, and cross-functional collaboration.

• Behavioral and Situational Questions: Expect questions designed to assess problem-solving skills, adaptability, and how you handle common challenges in marketing operations and creative production.

Portfolio Review Tips:

• Curate Strategically: Select work samples that best demonstrate your ability to manage campaigns, produce diverse creative assets (graphics, video, collateral), and steward a corporate brand, especially with AI integration.

• Highlight AI Proficiency: Clearly label and explain the role AI played in creating specific assets. Showcase your ability to prompt effectively, review output critically, and integrate AI-generated content seamlessly.

• Showcase Campaign Management: Include examples of campaigns you've managed from start to finish, detailing your responsibilities, the tools used, and the outcomes achieved. Quantify results whenever possible.

• Demonstrate Brand Stewardship: Present examples where you've successfully applied brand guidelines, developed new brand assets, or managed brand consistency across multiple channels.

• Prepare for the Practical Exercise: Understand the format and expectations for the AI-assisted asset creation and project plan. Practice creating AI-driven content and outlining project timelines and dependencies.

Challenge Preparation:

• AI Tool Familiarity: Be prepared to discuss your experience with specific AI tools mentioned (ChatGPT, Claude, Adobe Firefly, Midjourney, Runway, Synthesia, ElevenLabs, Descript) and your methodology for using them effectively and ethically.

• Brand Guideline Application: Practice articulating how you would ensure brand consistency when working with AI-generated content and across a diverse range of marketing materials.

• Project Management Scenarios: Prepare to discuss how you would manage competing priorities, handle stakeholder feedback, and ensure on-time delivery for complex marketing initiatives.

📝 Enhancement Note: The application process is rigorous, with a strong emphasis on a practical exercise and portfolio review that specifically tests AI proficiency and campaign management skills. Candidates should prepare to demonstrate their ability to execute creatively and operationally, leveraging modern tools and methodologies.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Expert proficiency required in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), and Microsoft PowerPoint. These tools are essential for creating a wide range of visual assets and presentations.

• AI Content Generation: Hands-on experience with AI tools for copy and layout (Claude, ChatGPT), imagery (Adobe Firefly, Midjourney), video (Runway, Synthesia), voiceover (ElevenLabs), and editing/captioning (Descript). Proficiency in prompt engineering and critical review of AI output is key.

• Project Management: Experience with tools such as Asana, monday.com, or Jira for managing campaign timelines, dependencies, tasks, and reporting.

• Digital Asset Management (DAM): Experience managing digital asset libraries, including templates and AI prompt libraries, to ensure organization, currency, and accessibility.

Analytics & Reporting:

• While not explicitly listed as primary tools, proficiency in analyzing campaign performance metrics and reporting on delivery status is expected, likely leveraging built-in analytics within marketing platforms or reporting dashboards. CRM & Automation:

• Experience with sales enablement platforms like Channeltivity is required for managing the sales enablement content library. Understanding of CRM principles for sales and marketing alignment is beneficial.

📝 Enhancement Note: The technology stack is heavily weighted towards design and AI tools, reflecting the core responsibilities of the role. Proficiency in project management software is also critical for operational execution. Candidates should be prepared to discuss their experience and strategic application of these tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A strong drive to adopt and leverage new technologies, particularly AI, to enhance marketing productivity and streamline workflows.

• Brand Integrity: A deep commitment to maintaining brand consistency and quality across all marketing communications, ensuring a cohesive and professional company image.

• Collaboration & Partnership: A belief in working closely with cross-functional teams (Product, Sales, Executive Leadership) to achieve shared GTM objectives and deliver impactful marketing initiatives.

• Accountability & Ownership: Taking full responsibility for campaign planning, execution, and delivery, ensuring projects are completed on time and to high standards.

• Data-Driven Decision Making: Utilizing performance data and insights to inform campaign strategies, content creation, and process improvements.

Collaboration Style:

• Proactive Communication: Engaging actively with stakeholders across departments to gather requirements, provide updates, and ensure alignment.

• Cross-Functional Integration: Working seamlessly with Product Marketing, Digital Marketing, Sales, and other teams to support launches, events, and sales enablement efforts.

• Feedback-Oriented: Open to providing and receiving constructive feedback on creative assets, campaign strategies, and operational processes to foster continuous improvement.

• Template and Workflow Development: Fostering a collaborative environment where reusable templates and efficient workflows are shared and adopted by the wider team to boost productivity.

📝 Enhancement Note: Telestream's marketing culture appears to value a forward-thinking, efficient, and collaborative approach. The emphasis on AI and brand stewardship suggests a team that is both innovative and disciplined, focused on delivering high-quality results through strong partnerships and streamlined processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Efficiency with Brand Authenticity: Ensuring that AI-generated content maintains the desired brand tone, quality, and accuracy, requiring strong critical judgment and editing skills.

• Managing Diverse Stakeholder Needs: Effectively prioritizing and delivering creative assets and campaign support for multiple departments (Product, Sales, Executive) with potentially competing demands.

• Rapidly Evolving AI Landscape: Staying abreast of the fast-paced advancements in AI creative tools and integrating new technologies effectively into existing workflows.

• Maintaining Brand Consistency Across All Channels: Ensuring that brand guidelines are rigorously applied to a high volume of content, including those produced with AI assistance.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in advanced AI prompting techniques, custom model training (if applicable), and emerging AI platforms for content creation.

• Brand Strategy Evolution: Develop a more strategic understanding of brand positioning, messaging frameworks, and how to evolve brand guidelines to accommodate new technologies and market trends.

• Advanced Campaign Management: Gain experience in managing larger-scale, integrated marketing campaigns with complex multi-channel strategies and performance analysis.

• Cross-Functional Leadership Skills: Enhance abilities in influencing and collaborating with senior leaders and diverse teams, potentially leading to broader GTM strategy roles.

📝 Enhancement Note: The role presents a unique opportunity to pioneer AI-driven creative operations within a reputable media tech company. Challenges are framed as opportunities for growth, particularly in mastering AI tools and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and managing integrated marketing campaigns from ideation to execution. How do you ensure timely delivery and cross-functional alignment?" (Focus on your use of project management tools, communication strategies, and stakeholder management.)

• "How do you approach applying and maintaining brand consistency when using AI tools for content creation? Walk me through your review and editing process for AI-generated assets." (Prepare to discuss specific AI tools, your prompt engineering philosophy, and your critical evaluation criteria.)

• "Imagine you need to create a suite of marketing collateral for a new product launch within a tight deadline. Outline your project plan, including how you would leverage AI tools and manage dependencies." (Be ready to present a structured project plan, identifying key tasks, timelines, and potential bottlenecks.) Company & Culture Questions:

• "What excites you about Telestream's position in the broadcast and media technology industry, and how do you see your role contributing to our brand perception?" (Research Telestream's products, market position, and recent news.)

• "How do you foster collaboration and ensure effective communication in a fully remote work environment, especially when working with diverse teams like Product and Sales?" (Share examples of your remote collaboration strategies and how you build relationships.)

• "How do you measure the success of your creative operations and brand management efforts? What KPIs do you typically track?" (Be prepared to discuss metrics related to campaign performance, asset delivery, brand consistency, and efficiency gains.) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio by campaign, skill set, or project type. For each piece, clearly state your role, the objective, the process (including AI usage), and the outcome.

• Highlight AI in Action: For relevant pieces, explicitly demonstrate how AI was used, show the prompts, and explain your rationale for choosing specific AI tools and outputs.

• Quantify Impact: Whenever possible, use data to illustrate the success of your campaigns and creative work (e.g., increased engagement, lead generation, cost savings).

• Showcase Brand Stewardship: Present examples where you've maintained or elevated brand standards, particularly in complex or AI-assisted projects.

• Prepare for the Practical Exercise: Be ready to walk through your approach to the provided brief, explain your AI-assisted asset creation, and defend your project plan.

📝 Enhancement Note: The interview process heavily emphasizes practical application and strategic thinking, particularly concerning AI tools and brand management. Candidates should prepare to demonstrate their skills through a practical exercise and articulate their value proposition effectively.

📌 Application Steps

To apply for this Marketing Program & Brand Manager position:

• Submit your application directly through the provided Workable job portal link.

• Portfolio Customization: Ensure your submitted portfolio is tailored to this role, prominently featuring B2B marketing campaigns, AI-assisted content creation examples, and strong brand management case studies.

• Resume Optimization: Update your resume to highlight keywords such as "B2B Marketing," "Campaign Management," "Creative Operations," "Brand Management," "AI Tools," "Figma," "Adobe Creative Suite," "Asana," and "Project Management," along with quantifiable achievements.

• Practical Exercise Preparation: Thoroughly review the requirements for the practical exercise (brief, AI asset, project plan) and practice creating AI-generated content and project outlines.

• Company Research: Familiarize yourself with Telestream's products, services, and recent marketing initiatives. Understand their position in the broadcast and media technology market to better articulate your fit and value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.