Creative Designer - Statics & Video Editing (all genders)

📍 Job Overview

Job Title: Creative Designer - Statics & Video Editing

Company: ADBAKER

Location: Hürth (with Home Office option), Köln, North Rhine-Westphalia, Germany

Job Type: Full-Time

Category: Creative Design & Marketing Operations

Date Posted: April 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (2-3 days remote per week)

🚀 Role Summary

• Develop and execute high-performing static and video creative assets for paid social media campaigns, primarily on Meta and TikTok platforms.

• Collaborate within agency and ACS (Advertising Customer Solutions) teams, handling tasks from detailed briefs to concept-driven shootings.

• Support broader marketing initiatives through image editing for events, presentation design, and social media content creation (e.g., Reels).

• Leverage expertise in Adobe Creative Suite and emerging AI tools to enhance creative output and efficiency.

• Contribute to the creative strategy by understanding paid social dynamics and audience targeting to optimize campaign performance.

📝 Enhancement Note: This role is situated at the intersection of creative execution and performance marketing operations. While the title is "Creative Designer," the emphasis on "paid social," "Meta and TikTok," and "creative strategy" indicates a strong operational component focused on driving measurable results through creative assets, rather than purely aesthetic design. The hybrid work model and location in Hürth (near Cologne) are key logistical details. The role requires a blend of artistic talent and an analytical approach to creative performance.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of static and video creative assets tailored for paid social media advertising campaigns across Meta and TikTok.

• Translate client briefs, ranging from highly detailed to open-ended, into compelling visual narratives that align with brand objectives and target audience engagement.

• Participate in and support photo and video shoots, contributing to the pre-production, execution, and post-production phases.

• Perform image editing and retouching for event photography, marketing collateral, and social media content, ensuring brand consistency and quality.

• Create engaging video content, including short-form videos and Reels, optimized for social media platforms and audience consumption.

• Assist in the creation of presentation materials for speaking engagements and client pitches, ensuring visual clarity and professional appeal.

• Manage multiple creative projects simultaneously, adhering to deadlines and quality standards within a dynamic agency environment.

• Stay abreast of the latest creative trends, platform updates, and AI technologies to continuously innovate and improve creative output.

• Collaborate effectively with account managers, strategists, and other creative team members to ensure integrated campaign execution.

• Contribute to internal ADBAKER social media content creation, showcasing the agency's capabilities and culture.

📝 Enhancement Note: The responsibilities highlight a hands-on creative role with a direct link to performance marketing. The need to handle "different tasks for different clients" and "quickly get involved in different industries and target groups" suggests a need for adaptability and a broad understanding of various market segments and consumer behaviors, which is crucial for effective GTM strategy execution through creative.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Fine Arts, Marketing, or a related field is highly advantageous.

Experience: 2-5 years of professional experience in creative design, with a significant focus on static and video content for digital platforms. Prior agency experience is a strong plus.

Required Skills:

• Proven experience in creative design, encompassing both static visuals and video editing.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).

• Demonstrated experience creating assets specifically for paid social media, with a strong preference for Meta (Facebook/Instagram) and TikTok ad formats.

• Ability to work with diverse creative briefs, from detailed specifications to more open-ended conceptual challenges.

• Strong understanding of creative strategy principles and how to translate them into visually effective campaigns.

• Adaptability to quickly learn and apply design principles across various industries and target audiences.

Preferred Skills:

• Experience working within a digital marketing agency environment.

• Familiarity with AI tools for creative enhancement (e.g., voiceover generation, image upscaling, content ideation).

• Basic knowledge of photography and videography principles, including shooting and lighting techniques.

• Understanding of A/B testing creative variations to optimize performance.

• Experience with other design or motion graphics software.

📝 Enhancement Note: The emphasis on "paid social with focus on Meta and TikTok" and "creative strategy" implies that candidates should not only be skilled designers but also understand how creative assets contribute to broader marketing and sales funnel objectives. Experience with AI tools is explicitly mentioned as a differentiator, suggesting the company is forward-thinking in its adoption of new technologies for creative production and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating proficiency in both static design and video editing for digital platforms.

• Specific examples of creative assets developed for paid social media campaigns (Meta, TikTok), ideally showcasing performance metrics or impact.

• Case studies or examples that illustrate your ability to adapt creative style to different brands, industries, and target audiences.

• Demonstrations of how you have translated client briefs into successful creative outcomes.

Process Documentation:

• Showcase examples of your workflow for creating and iterating on creative assets, from concept to final delivery.

• Highlight your approach to collaborating with stakeholders (e.g., account managers, strategists) during the creative development process.

• Provide evidence of how you manage feedback and revisions to ensure client satisfaction and campaign alignment.

📝 Enhancement Note: For a creative role with a performance focus, the portfolio should not just be a gallery of work but a demonstration of strategic thinking and impact. Candidates should be prepared to discuss the "why" behind their creative choices and how those choices contributed to campaign goals, aligning with the operational aspect of this role.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Cologne/Hürth area), and industry specialization (Performance Marketing Agency), a competitive annual salary range for a Creative Designer in Germany would typically fall between €38,000 and €55,000 gross per year. This estimation considers the cost of living in the region and standard compensation benchmarks for similar roles in the German digital marketing sector.

Benefits:

• Generous Vacation: 30 days of paid vacation per year.

• Commuting Support: KVB JobTicket (public transport pass for Cologne).

• Health & Wellness: Urban Sports Club membership, access to bikes, and a fitness studio.

• On-site Perks: Warm lunch provided, healthy snack bar, complimentary drinks, ADBAKER coffee, and a gaming corner.

• Technology: Latest Apple products for technical equipment.

Working Hours: The standard working hours are based on a 40-hour week. The hybrid model allows for 2-3 days of remote work per week, offering flexibility in daily work arrangements.

📝 Enhancement Note: The salary range is an estimate based on general German market data for this experience level and role type. Actual compensation will depend on the candidate's specific qualifications, portfolio, and negotiation. The listed benefits are extensive and cover work-life balance, health, and on-site amenities, indicating a strong focus on employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Performance Marketing Agency, specializing in Facebook & Instagram. ADBAKER positions itself as one of the leading agencies in the German-speaking market.

Company Size: The provided data does not specify the exact number of employees, but the description of "one of the leading and largest Facebook & Instagram Performance Marketing Agencies" suggests a medium to large-sized agency, likely with multiple teams and departments.

Founded: The founding date is not specified, but the company's established position in the market implies a history of growth and expertise in performance marketing.

Team Structure:

• The role involves collaboration within both the "Agency Team" and the "ACS Team" (likely Advertising Customer Solutions or similar client-facing operational unit).

• The "Creative Loft" studio suggests a dedicated space for creative production and collaboration.

• The "Business Operations Lead," Lukas Hildebrandt, is named as the contact person, indicating a structured reporting line within operations or management.

Methodology:

• Emphasis on data-driven creative execution to achieve high performance in paid social campaigns.

• Focus on adapting creative strategies to diverse brands and industries.

• Utilization of modern technologies, including Adobe Suite and AI tools, for efficient and effective content production.

• A culture that values initiative, hands-on work, and continuous learning in a fast-paced agency environment.

Company Website: http://adbaker.de

📝 Enhancement Note: ADBAKER operates within the competitive performance marketing landscape, where creative effectiveness is directly tied to campaign ROI. The company culture appears to be fast-paced, collaborative, and results-oriented, with a strong emphasis on employee development and a positive work environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Creative Designer position with a strong emphasis on performance marketing operations. It's a crucial role within the GTM strategy, bridging creative concept with measurable advertising outcomes. The responsibilities extend beyond pure design to include strategic input and operational execution in paid social.

Reporting Structure: The role reports into a Business Operations Lead (Lukas Hildebrandt), suggesting a structured operational framework. The creative team likely collaborates closely with account management, strategy, and media buying teams.

Operations Impact: The primary impact of this role is on the effectiveness and performance of paid social media campaigns. By creating compelling and optimized creative assets, the designer directly influences key metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and overall return on ad spend (ROAS). This role is integral to ADBAKER's ability to deliver results for its clients.

Growth Opportunities:

• Specialization: Deepen expertise in paid social creative strategy for platforms like Meta and TikTok, becoming a go-to expert.

• Creative Leadership: Progress to a Senior Creative Designer or Art Director role, leading creative projects and mentoring junior designers.

• Cross-Functional Development: Gain exposure to media planning, campaign management, and client strategy, potentially moving into hybrid creative-strategy roles.

• Tool Proficiency: Become an expert in leveraging AI and automation tools for creative production, a high-demand skill in the industry.

• Client-Facing Roles: Develop communication and presentation skills to engage directly with clients on creative concepts and performance.

📝 Enhancement Note: The growth path for this role is strongly tied to the performance marketing industry. Success will be measured not just by creative quality but by its impact on campaign metrics. Opportunities for advancement are likely within specialized creative roles or into broader marketing and operations functions within the agency.

🌐 Work Environment

Office Type: The company offers a "Creative Loft" office space, described as a 450 sqm loft office with a relaxed working atmosphere. This suggests an open, modern, and collaborative workspace designed to foster creativity and team interaction.

Office Location(s): The primary office is located in Hürth, near Cologne, Germany. The company also explicitly states that remote work is an option for those living in other German cities, enabling a hybrid work model.

Workspace Context:

• Collaborative Environment: The loft setting and emphasis on a "dynamic team" with a "Hands On" mentality suggest an environment where collaboration, brainstorming, and knowledge sharing are encouraged.

• State-of-the-Art Tools: The workspace is equipped with the latest Apple products, high-end cameras, accessories, sound, and lighting equipment for professional shootings and productions.

• Team Interaction: Regular monthly team events and a "relaxed working atmosphere" are highlighted, promoting strong team cohesion and informal interaction.

Work Schedule: The standard working hours are 40 hours per week, with a hybrid arrangement allowing for 2-3 days of remote work. This offers a good balance between in-office collaboration and personal flexibility, crucial for creative roles that may require focused work time.

📝 Enhancement Note: The combination of a modern, well-equipped physical workspace and a flexible hybrid model creates an attractive work environment. The emphasis on "relaxed atmosphere" and "cool monthly team events" points to a company that values employee engagement and a positive work-life balance, which is important for retaining creative talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess your creative skills, relevant experience (especially in paid social), and cultural fit.

• Creative Challenge/Portfolio Review: You will likely be asked to present your portfolio, discussing your process, design choices, and the impact of your work on campaign performance. A practical creative task or case study related to paid social creative development might be assigned.

• Team/Hiring Manager Interview: An interview with Lukas Hildebrandt (Business Operations Lead) and potentially other team members to discuss your experience, problem-solving skills, understanding of creative strategy, and how you handle feedback and collaboration.

• Cultural Fit Assessment: Evaluation of your alignment with ADBAKER's dynamic, hands-on, and collaborative culture.

Portfolio Review Tips:

• Highlight Performance: For each project, be ready to discuss the campaign objectives, your creative contribution, and any measurable results or insights gained. Quantify your impact whenever possible.

• Showcase Versatility: Include examples that demonstrate your ability to design for different platforms (Meta, TikTok), formats (statics, video), and industries.

• Explain Your Process: Be prepared to walk through your creative process, from brief interpretation and ideation to execution and iteration.

• Integrate AI Usage: If you've used AI tools, clearly articulate how they were applied and the benefits they brought to the project.

• Tailor to ADBAKER: Research ADBAKER's client work and recent campaigns to understand their aesthetic and strategic approach.

Challenge Preparation:

• Paid Social Creative Best Practices: Familiarize yourself with current trends and best practices for creating high-performing ads on Meta and TikTok.

• Creative Strategy Thinking: Be ready to articulate your approach to developing creative concepts that align with marketing objectives and target audience psychology.

• Problem-Solving: Practice thinking through how you would approach common creative challenges in a performance marketing context, such as low engagement or poor conversion rates.

📝 Enhancement Note: The interview process will likely focus heavily on practical creative skills, strategic thinking related to performance marketing, and the ability to integrate into a fast-paced agency team. A strong, results-oriented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Explicitly mentioned and essential for graphic design, photo editing, and video editing. This includes Photoshop, Illustrator, Premiere Pro, and After Effects.

• AI Tools: Proficiency or familiarity with AI tools for creative enhancement (e.g., for voiceovers, image generation/upscaling, content ideation) is a significant advantage.

• Project Management Tools: While not specified, expect to use tools for task management, collaboration, and project tracking within an agency setting (e.g., Asana, Trello, Monday.com).

Analytics & Reporting:

• Platform Ad Managers: Familiarity with Meta Ads Manager and TikTok Ads Manager to understand creative performance metrics and requirements.

• Analytics Tools: Basic understanding of how creative performance is tracked and reported through various analytics platforms, even if not directly using them for analysis.

CRM & Automation:

• Internal Communication Tools: Likely use of tools like Slack or Microsoft Teams for team communication and collaboration.

• File Sharing & Cloud Storage: Proficiency with cloud-based storage solutions (e.g., Google Drive, Dropbox) for asset management and sharing.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. The emphasis on AI tools indicates a forward-looking approach, and candidates should be prepared to discuss their experience or interest in leveraging these technologies to enhance creative workflows and outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on delivering measurable results and ROI for clients through effective creative strategies.

• Hands-On & Proactive: A culture that values initiative, self-starting, and a willingness to take on diverse tasks with enthusiasm.

• Collaborative: Team members are expected to work together seamlessly, share knowledge, and support each other to achieve common goals.

• Innovative: Embracing new technologies, trends, and methodologies to stay at the forefront of performance marketing and creative design.

• Client-Centric: A commitment to understanding and meeting client needs, delivering high-quality work that drives client success.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with account managers, media buyers, strategists, and other creative team members to ensure cohesive campaign execution.

• Feedback & Iteration: An open environment for constructive feedback on creative work, with a process for iterating and improving based on input.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the team, particularly regarding creative performance and platform trends.

📝 Enhancement Note: ADBAKER's culture appears to be a blend of creative dynamism and operational rigor, essential for a performance marketing agency. Candidates who thrive in fast-paced, collaborative environments and are motivated by data-driven results will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: The agency environment can be demanding, requiring the ability to manage multiple projects and tight deadlines simultaneously while maintaining high creative quality.

• Creative Evolution: Staying ahead of rapidly changing social media trends, platform algorithms, and evolving consumer preferences requires continuous learning and adaptation.

• Balancing Creativity and Performance: Effectively translating creative vision into assets that not only look good but also drive measurable business outcomes for clients.

• Client-Specific Needs: Adapting creative style and messaging to suit a wide array of client brands, industries, and target audiences.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to hone skills in video editing, motion graphics, and emerging creative technologies.

• Performance Marketing Insights: Deepen understanding of paid social advertising, analytics, and strategy, crucial for optimizing creative impact.

• Cross-Disciplinary Exposure: Learning from experts in media buying, account management, and strategy within the agency.

• Industry Events & Training: Potential for participation in industry conferences, workshops, and specialized training programs.

• Mentorship: Opportunities to learn from senior creative professionals and potentially mentor junior team members as you grow.

📝 Enhancement Note: This role offers significant opportunities for growth by combining creative talent with performance marketing acumen. The challenges are typical of a high-growth agency environment, and overcoming them leads to valuable skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new paid social campaign, from brief to final asset." (Focus on strategy, ideation, and performance considerations.)

• "How do you balance creative aesthetics with the need for high-performing ad creatives on platforms like Meta and TikTok?" (Prepare examples of how you've achieved this balance.)

Company & Culture Questions:

• "What do you know about ADBAKER and our work in performance marketing?" (Research their clients, campaigns, and agency values.)

• "How do you see yourself fitting into a dynamic, hands-on agency culture like ours?" (Highlight your collaborative spirit and proactive work ethic.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the client, objective, your role, the creative solution, and the results/impact.

• Quantify Success: Use metrics (CTR, conversions, engagement rates) to demonstrate the effectiveness of your creative work. If metrics aren't available, discuss the strategic rationale behind your choices that would drive performance.

• Showcase Technical Skills: Be ready to discuss your proficiency with Adobe Suite and any AI tools used.

• Highlight Adaptability: Ensure your portfolio showcases your ability to work with different brands and industries.

• Be Enthusiastic: Convey your passion for creative design and performance marketing.

📝 Enhancement Note: Interviews for this role will likely assess both creative talent and an understanding of performance marketing principles. Be prepared to discuss your work in a way that emphasizes its strategic contribution to client success and your ability to thrive in an agency environment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in static and video creative for paid social media (Meta, TikTok). Include case studies that highlight performance impact and your creative process.

• Resume Optimization: Tailor your resume to emphasize relevant skills such as Adobe Creative Suite proficiency, paid social experience, video editing capabilities, and any experience with AI tools. Highlight achievements and quantifiable results.

• Interview Preparation: Practice presenting your portfolio, articulating your creative process, and discussing how your work contributes to marketing objectives. Be ready to answer strategy-based questions and discuss your understanding of performance marketing.

• Company Research: Thoroughly research ADBAKER, their clients, their approach to performance marketing, and their company culture to demonstrate your genuine interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.