Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: SentiLink

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-24

Experience Level: Mid-Level (4+ years)

Remote Status: Fully Remote (US-based)

🚀 Role Summary

• Drive visual brand consistency and impact across all digital and print marketing collateral.

• Conceptualize and execute compelling creative assets for campaigns, events, and product launches.

• Collaborate cross-functionally with Marketing, Sales, and Event teams to translate business objectives into engaging design solutions.

• Maintain and evolve SentiLink's visual identity, ensuring high design standards and brand integrity.

• Optimize user engagement through visually appealing and effective web experiences and landing pages.

📝 Enhancement Note: While the title is "Creative Designer," the responsibilities and requirements strongly indicate a role within a GTM or Marketing Operations function, focusing on the creation of assets that directly support sales enablement, marketing campaigns, and brand initiatives. The emphasis on B2B, digital advertising, email campaigns, and sales collateral solidifies this positioning. The "Operations" category is chosen because this role directly supports the operational efficiency and effectiveness of the marketing and sales teams through visual communication.

📈 Primary Responsibilities

• Design and produce a comprehensive suite of marketing and brand assets, including website pages, email campaigns, digital advertisements, one-pagers, presentations, logos, and sales collateral.

• Develop visually compelling web experiences and landing pages that strictly adhere to brand guidelines and are optimized for user engagement and conversion.

• Create and refine marketing emails and supporting digital assets for a variety of purposes, including events, campaigns, product launches, and essential customer communications.

• Collaborate closely with Marketing, Sales, and Event Management teams to ideate and execute creative concepts and event-specific materials, such as signage, booth graphics, presentations, and promotional collateral.

• Uphold and advance the company's unified visual identity across all platforms and channels, guaranteeing brand consistency and adherence to superior design standards.

• Effectively translate complex business objectives and campaign strategies into clear, impactful visual storytelling and practical design solutions.

• Independently manage multiple design projects concurrently, adeptly balancing competing priorities and consistently meeting established deadlines.

• Engage in collaborative discussions with stakeholders to meticulously gather requirements, professionally present design concepts, and effectively integrate feedback into final deliverables.

• Proactively stay informed about current design trends, emerging technologies, and evolving best practices to continuously enhance creative output and innovation.

📝 Enhancement Note: The responsibilities listed are directly aligned with the needs of a fast-growing B2B tech company that relies on strong visual communication to drive demand and support sales. The emphasis on cross-functional collaboration and translating business objectives into design solutions is crucial for an operations-aligned creative role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring 4+ years of professional experience.

Experience: 4+ years of professional experience in creative, graphic, or digital design roles, specifically within a B2B company environment, is a core requirement.

Required Skills:

• Proven experience designing for web, email marketing, digital advertising, and marketing collateral.

• Robust video creation and editing skills.

• Strong portfolio showcasing a diverse range of digital and print design work, including web pages, branding, and campaign assets.

• Advanced proficiency with Adobe Creative Suite, with a particular emphasis on Adobe Illustrator and Photoshop.

• Hands-on experience building and maintaining web pages using content management systems like WordPress and/or Webflow.

• Ability to design functional and visually appealing email templates in HTML/CSS, and effectively collaborate with developers for implementation.

• Demonstrated experience partnering cross-functionally with marketing and event teams to deliver high-quality creative assets on time.

• Solid understanding of fundamental visual design principles, including typography, layout, color theory, and brand systems.

• Excellent communication, organizational, and project management skills, essential for managing multiple projects and stakeholders. Preferred Skills:

• Experience utilizing AI-powered creative tools such as Claude, Midjourney, or DALL-E to enhance design workflows and ideation.

• Familiarity with user experience (UX) and user interface (UI) design principles to inform web and digital asset creation.

• Basic understanding of SEO principles as they relate to web design and content optimization.

• Experience with animation or motion graphics software (e.g., Adobe After Effects).

📝 Enhancement Note: The requirements are specific and practical, focusing on tools and experience directly relevant to digital marketing and sales enablement. The inclusion of "Robust video skills" and "AI-powered creative tools" signals a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work demonstrating proficiency in designing for B2B marketing contexts.

• Specific examples of digital assets created for web pages, email campaigns, and digital advertisements.

• Case studies or visual examples of branding projects, including logo design and brand system application.

• Projects showcasing collaboration with marketing, sales, or event teams, highlighting your role and contribution.

• Demonstrations of web design capabilities, ideally including WordPress or Webflow projects.

• Examples of applied HTML/CSS for email template design or web page development. Process Documentation:

• Showcase your design process from brief to final deliverable, emphasizing how you translate requirements into visual solutions.

• Illustrate how you approach brand consistency and evolution across different projects.

• Detail your workflow for managing multiple design projects and meeting deadlines, including any project management tools or methodologies used.

• Present examples of how you've incorporated feedback and iterated on designs to achieve project goals.

📝 Enhancement Note: For a creative role, the portfolio is paramount. This section emphasizes not just the final output but also the process behind it, which is critical for understanding how a candidate operates within a structured, goal-oriented environment like SentiLink's GTM operations.

💵 Compensation & Benefits

Salary Range: $90,000 - $130,000 per year. This range is competitive for a mid-level Creative Designer role in the US tech industry, particularly for a well-funded and growing company like SentiLink. The exact placement within this range will depend on the candidate's specific experience, skill set, and location within the US.

Benefits:

• Employer-paid group health insurance for the employee and dependents, indicating a strong commitment to employee well-being.

• 401(k) plan with employer match, providing a valuable retirement savings benefit.

• Flexible paid time off, offering autonomy and work-life balance.

• Regular company-wide in-person events, fostering team cohesion and culture, despite the remote nature of many roles.

• Home office stipend, supporting remote employees with necessary equipment and setup.

• Equity, offering employees a stake in the company's success and aligning incentives.

Working Hours: Assumed to be a standard 40-hour work week, typical for a full-time position. Given the remote nature and emphasis on collaboration across US time zones, flexibility is likely, but consistent availability during core business hours for team collaboration will be expected.

📝 Enhancement Note: The salary range is explicitly provided and aligns with industry standards for the experience level and location. The benefits package is comprehensive and attractive, reflecting a company that values its employees. The mention of "equity" is a significant draw for many candidates in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: SentiLink operates in the Fintech and Identity Verification sector, a rapidly evolving and high-growth industry. This means the company likely values innovation, speed, data security, and a strong understanding of regulatory compliance. The B2B focus means marketing and sales efforts are geared towards enterprise clients, requiring a professional and sophisticated brand image.

Company Size: SentiLink is experiencing rapid growth, indicated by its funding rounds and expansion into new markets. It's likely a mid-sized company, past the startup phase but still agile and dynamic. This size offers opportunities for significant impact and visibility for individuals.

Founded: Founded with a mission to revolutionize identity verification, SentiLink has already achieved significant milestones, including partnerships, investor backing, and recognition from major financial and tech publications. This history suggests a foundation of strong leadership and a clear vision.

Team Structure:

• The Creative Designer will likely be part of the Marketing team, reporting to a Marketing Manager or Director.

• This role will collaborate closely with other marketing functions (content, digital, demand generation), sales teams, and potentially product teams.

• Given the company's digital-first approach and US/India presence, collaboration will span across different geographies and time zones. Methodology:

• Data Analysis & Insights: SentiLink's core business is data-driven identity verification, so a data-informed approach is expected across all functions, including marketing and creative.

• Workflow Planning & Optimization: The emphasis on replacing an "ineffective and expensive status quo" suggests a company that values efficiency and continuous improvement in its processes.

• Automation & Efficiency: As a tech company, leveraging automation for marketing and operational tasks is likely a priority.

Company Website: https://www.sentilink.com/

📝 Enhancement Note: Connecting the company's industry, size, and stated mission to the expectations for a Creative Designer provides crucial context. The "digital-first" and "fast-growing" nature implies a need for adaptable, efficient, and impactful creative work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, requiring 4+ years of experience. It's a key position within the marketing function, directly contributing to the company's brand and GTM efforts. The scope includes end-to-end creative asset development and brand guardianship.

Reporting Structure: The Creative Designer is likely to report to a Marketing Manager or Director, who oversees brand strategy and campaign execution. This structure allows for clear direction and alignment with broader marketing and business objectives.

Operations Impact: The Creative Designer's work directly impacts SentiLink's ability to:

• Attract and convert leads: High-quality visual assets are crucial for effective digital advertising, landing pages, and email campaigns.

• Build brand credibility: A consistent and professional brand image is essential in the Fintech and identity verification space.

• Enable the sales team: Well-designed sales collateral and presentations empower the sales force.

• Support event success: Engaging event materials drive attendance and create a positive brand experience.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like motion graphics, UX/UI design for marketing assets, or AI-driven creative tools.

• Leadership: Potentially transition into a Senior Creative Designer role, mentoring junior designers or leading specific creative projects.

• Cross-functional Mobility: With a strong understanding of marketing and sales needs, opportunities may arise to move into broader marketing roles, such as Marketing Operations Specialist or Campaign Manager, focusing on the strategic deployment of creative assets.

• Skill Expansion: Gain experience in areas like A/B testing creative elements, analyzing design performance metrics, and contributing to broader brand strategy.

📝 Enhancement Note: This analysis frames the role not just as a task-doer but as a strategic contributor whose work has tangible business impact. The growth opportunities highlight potential career paths within a growing tech company.

🌐 Work Environment

Office Type: SentiLink supports a "digital-first" approach with physical offices in multiple US cities and India. The role is listed as TELECOMMUTE, indicating a strong preference for or allowance of remote work, with the potential for hybrid arrangements if located near an office.

Office Location(s): While the role is remote within the US, SentiLink has physical offices in Austin, San Francisco, New York City, Seattle, Los Angeles, and Chicago. This suggests a company that values in-person collaboration opportunities for those who are geographically proximate, even if not mandatory for this specific role.

Workspace Context:

• Collaborative Environment: Expect a dynamic and collaborative digital workspace, utilizing tools for real-time communication and project management.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and web development platforms (WordPress, Webflow) is expected.

• Team Interaction: Regular virtual interactions with marketing, sales, and event teams will be key to understanding project requirements and receiving feedback. The emphasis on company-wide events suggests a culture that values connection.

Work Schedule: While the role is fully remote, a commitment to a standard 40-hour work week is implied for a full-time position. Flexibility may exist, but tight deadlines and cross-functional collaboration will necessitate responsiveness and availability during core US business hours.

📝 Enhancement Note: The description of the work environment needs to acknowledge both the remote flexibility and the company's physical presence, as well as the implications for collaboration and access to resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess initial fit for the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you'll walk through your portfolio, highlighting relevant projects, your design process, and how you've met business objectives. Expect questions about your approach to B2B design, brand consistency, and collaboration.

• Skills-Based Assessment/Challenge: You may be given a small design challenge or asked to elaborate on how you would approach a specific design problem relevant to SentiLink's business (e.g., designing a landing page for a new feature, creating an email campaign for an event).

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Sales, or Event Management teams to assess your collaboration style, communication skills, and understanding of their needs.

• Final Interview: Typically with the hiring manager or a senior leader to discuss overall fit, career aspirations, and company culture alignment.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in B2B marketing, digital assets (web, email, ads), and brand identity. Prioritize work that demonstrates your ability to translate business goals into effective visual solutions.

• Tell a Story: For each project, explain the challenge, your role, your design process, the tools you used, and the outcome or impact. Quantify results where possible (e.g., "improved click-through rates by X%").

• Showcase Process: Include wireframes, mood boards, or early concepts to illustrate your thought process and how you iterate based on feedback.

• Highlight Technical Skills: Clearly demonstrate your proficiency in Adobe Creative Suite, WordPress/Webflow, and HTML/CSS for emails. If you have AI tool experience, showcase it.

• Be Prepared for Specifics: Anticipate questions about why you chose certain design elements, how you handle feedback, and how you ensure brand consistency.

Challenge Preparation:

• Understand the Business: Research SentiLink's products, target audience, and competitive landscape. Understand the importance of identity verification in Fintech.

• Focus on Objectives: If given a challenge, clarify the specific business objective and target audience. Design solutions that directly address these.

• Prioritize Clarity and Brand: Ensure your design is clear, easy to understand, and aligns with SentiLink's brand identity.

• Be Concise and Professional: Present your solution clearly and concisely, explaining your rationale.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific stages of the interview process relevant to a creative role supporting GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration. Proficiency in Adobe Illustrator is specifically called out as a requirement. Adobe Photoshop is also critical.

• Web Design Platforms: Experience with WordPress and/or Webflow is required for building and maintaining web pages and landing pages.

• HTML/CSS: Necessary for designing and implementing email templates, and potentially for basic web page customization.

• Video Editing Software: Robust video skills are requested, implying familiarity with tools like Adobe Premiere Pro, Final Cut Pro, or similar.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how design impacts metrics (e.g., click-through rates, conversion rates, time on page) is crucial. Familiarity with Google Analytics or similar web analytics platforms would be beneficial for interpreting design performance. CRM & Automation:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) is not a direct requirement but understanding how creative assets are deployed through these systems would be advantageous for better collaboration.

📝 Enhancement Note: This section lists the core technical tools required for the role, directly extracted from the "Requirements" section and categorized for clarity. The inclusion of "AI-powered creative tools such as Claude" is a specific differentiator.

👥 Team Culture & Values

Operations Values:

• Follow Through: Demonstrates a commitment to completing tasks and projects to a high standard, essential for reliable creative output that supports GTM initiatives.

• Deep Understanding: Implies a need to thoroughly grasp project requirements, business objectives, and target audience needs before executing designs.

• Whatever It Takes: Reflects a proactive, problem-solving attitude, willing to go the extra mile to ensure successful project completion and client satisfaction.

• Do Something Smart: Encourages innovation, efficiency, and strategic thinking in design solutions, aiming for impact rather than just aesthetics.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with Marketing, Sales, and Event teams, requiring clear communication and the ability to integrate diverse stakeholder feedback into designs.

• Process Review & Feedback: A willingness to present work, receive constructive criticism, and iterate on designs is fundamental to the creative process and ensures alignment with business goals.

• Knowledge Sharing: As a digital-first company, active participation in sharing design insights, trends, and best practices virtually will be important for team growth.

📝 Enhancement Note: These values are directly from the job description and are interpreted through the lens of how they apply to a creative role supporting operations, emphasizing execution, strategic thinking, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively pushing creative boundaries while adhering to strict brand guidelines and B2B marketing objectives.

• Managing Multiple Stakeholder Needs: Navigating competing priorities and feedback from various departments (Marketing, Sales, Events) to create cohesive visual assets.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving campaign needs and market trends in a high-growth tech company.

• Remote Collaboration Effectiveness: Maintaining strong communication and creative synergy with geographically dispersed teams.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, advanced video editing, or UX/UI design for marketing assets.

• AI Creative Tool Mastery: Becoming proficient in leveraging AI tools to enhance efficiency and explore new creative possibilities.

• Brand Strategy Involvement: Contributing to the evolution of SentiLink's visual identity and brand guidelines.

• Cross-functional Project Exposure: Gaining exposure to different aspects of the GTM strategy by working on diverse marketing and sales initiatives.

📝 Enhancement Note: This section outlines potential hurdles and exciting prospects for a Creative Designer at SentiLink, framed to highlight development and problem-solving within the company's operational context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset from initial brief to final delivery, particularly for a B2B audience." (Focus on your workflow, stakeholder communication, and iteration).

• "How would you approach designing a landing page to drive sign-ups for a new identity verification feature, considering SentiLink's brand and target market?" (Demonstrate strategic thinking, user-centric design, and brand alignment).

• "Tell us about a time you had to balance conflicting feedback from different stakeholders on a design project. How did you resolve it?" (Highlight your communication, negotiation, and problem-solving skills). Company & Culture Questions:

• "What do you know about SentiLink and the identity verification industry?" (Show your research and understanding of the company's mission and market).

• "How do SentiLink's corporate values (Follow Through, Deep Understanding, Whatever It Takes, Do Something Smart) resonate with your personal work ethic and design approach?" (Connect your experience to their stated values).

• "How do you stay updated on design trends and new creative technologies?" (Demonstrate your commitment to continuous learning and innovation). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (web, email, branding) or by the business problem solved.

• Quantify Results: For each project, clearly articulate the objective, your solution, and the measurable outcome (e.g., increased engagement, lead generation, brand recognition).

• Demonstrate Process: Be ready to explain your thought process, including initial concepts, iterations, and the rationale behind your design choices.

• Highlight Collaboration: Showcase projects where you worked effectively with marketing, sales, or other teams, emphasizing your communication and teamwork skills.

• Technical Showcase: Be prepared to discuss your proficiency with Adobe Creative Suite, WordPress/Webflow, HTML/CSS, and any AI tools used.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice tailored to a Creative Designer role in a tech company, focusing on demonstrating both creative skill and operational alignment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your online portfolio to prominently feature B2B marketing assets, web design, email campaigns, and branding projects that align with SentiLink's industry and target audience. Ensure it's easily navigable and visually appealing.

• Resume Optimization: Tailor your resume to highlight your 4+ years of B2B design experience, proficiency with required tools (Adobe Creative Suite, WordPress/Webflow, HTML/CSS), and any experience with AI creative tools or video production. Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and preparing answers to common interview questions related to strategy, collaboration, and problem-solving. Be ready to discuss your understanding of SentiLink's business.

• Company Research: Thoroughly research SentiLink's website, recent news, and LinkedIn presence to understand their mission, products, brand identity, and company culture. This will inform your answers and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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