Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Rebet

Location: Monterrey, Nuevo León, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 23, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and creative output for Rebet's B2C Marketing team, focusing on brand consistency and campaign effectiveness.

• The Creative Designer will act as the primary visual authority, guiding creative direction and elevating the quality of all design assets.

• Key responsibilities include developing original creative concepts, leading campaign design execution, and owning the evolution of the brand's visual identity.

• This position requires a strong blend of artistic craft, strategic thinking, and the ability to inspire and direct other creative team members.

📝 Enhancement Note: While the provided description is for a Creative Designer, the output has been tailored to highlight elements relevant to operations professionals, such as process, efficiency, and cross-functional collaboration. This is a creative role, not a direct operations role, but the transformation focuses on the operational aspects of creative execution and team management within a marketing context.

📈 Primary Responsibilities

• Creative Direction & Team Elevation:

  • Set and uphold the highest creative visual standards for all B2C Marketing team outputs.
  • Provide clear, actionable creative direction and mentorship to the Motion Designer and Design Intern, fostering their development and ensuring alignment with brand vision.
  • Serve as the final quality gate for all creative work, meticulously reviewing campaigns, brand materials, social content, and event assets.
  • Actively contribute to briefings and brainstorms by bringing inspiring references, innovative ideas, and a defined point of view.
  • Proactively challenge and refine briefs that lack creative potential, leveraging experience and credibility to advocate for impactful design.

• Campaign Creative:

  • Spearhead the visual concept development and design execution for B2C marketing campaigns across diverse digital formats, including paid social ads, display, landing pages, email templates, and in-app visuals.
  • Translate strategic campaign briefs into original, visually distinctive, and creatively compelling concepts.
  • Design performance-oriented creative that prioritizes both aesthetic appeal and conversion effectiveness, understanding the critical balance for audience engagement.
  • Ensure creative integrity is maintained while adapting and scaling campaign assets across various formats and channels.
  • Drive rapid iteration on creative assets based on performance data, diagnosing underperforming directions and proposing data-informed testing strategies.

• Brand Identity & Design System:

  • Own and meticulously manage the visual brand identity, ensuring every touchpoint (digital, print, in-product, events) reflects a coherent, intentional, and evolving brand aesthetic.
  • Maintain, update, and evolve the brand design system and asset library, including typography, color palettes, iconography, grid systems, and reusable component templates.
  • Develop and document comprehensive visual brand guidelines to serve as a clear framework for brand-consistent execution across the entire team, including non-designers.
  • Lead brand refresh initiatives or visual identity evolution projects to align with business growth and market positioning.
  • Ensure consistent brand application across external-facing materials produced by other departments such as Acquisition, CRM, and Product.

• Cross-functional Creative Support:

  • Collaborate closely with the Brand & Planning Lead to translate overarching brand strategy into impactful visual language.

  • Partner with the Paid Media Analyst to brief and iterate on performance creative, effectively communicating between brand and performance objectives.

  • Provide essential visual support for events and organic content initiatives in coordination with the Marketing Planner.

  • Manage external creative resources, including freelancers and agencies, ensuring adherence to quality standards and project timelines when additional production capacity is required.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the strategic and leadership aspects of the role, particularly in how the Creative Designer influences team output, data-driven iteration, and cross-functional alignment—all critical for operations-minded individuals.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 2-4 years of professional experience in creative or graphic design, with a proven track record in B2C marketing environments.

Required Skills:

• Expert proficiency in Figma for collaborative design and prototyping.

• Mastery of the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for comprehensive design production.

• Demonstrated ability to conceive and develop original creative concepts, moving beyond basic brief execution.

• Proven experience in providing effective creative direction, whether formal or informal, to guide design outcomes.

• Strong understanding of digital ad formats and the principles of performance creative across platforms like Meta and TikTok.

• Experience in building, maintaining, and evolving a visual design system or a comprehensive brand identity framework.

• Exceptional project management skills, with the ability to manage multiple, concurrent projects while maintaining high standards of quality and pace.

• Strong communication and collaboration skills for effective stakeholder management. Preferred Skills:

• Working knowledge of Adobe After Effects for conceptualizing motion graphics and collaborating with motion designers.

• Experience in a dual brand and performance creative environment, adept at balancing brand integrity with conversion goals.

• Prior experience managing external freelancers or creative agencies, overseeing their work and ensuring quality.

• Familiarity with in-product design collaboration workflows, including seamless handoffs to Product and Engineering teams using Figma.

📝 Enhancement Note: Key tools like Figma and Adobe Creative Suite are highlighted as mandatory, reflecting their critical role in modern design operations. The emphasis on "performance creative" and "design systems" aligns with operations' focus on efficiency and standardized processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-4 years of B2C marketing experience, with a clear emphasis on both brand identity development and campaign execution.

• Demonstrated examples of original creative concept generation, illustrating the ability to think strategically and innovatively beyond executing existing briefs.

• Visual evidence of experience in leading or significantly contributing to the development and maintenance of a visual design system or brand identity framework.

• Case studies or examples of performance-aware creative, highlighting how designs were optimized for conversion and engagement across digital channels like paid social.

• Projects that showcase the ability to adapt and scale creative assets across multiple formats and platforms while maintaining brand consistency and creative integrity. Process Documentation:

• Examples of how you have translated brand strategy into actionable visual language or design guidelines.

• Documentation or case studies illustrating the process of developing and iterating on campaign creative based on performance data and analytics.

• Artifacts demonstrating the maintenance and evolution of a design system, including style guides, component libraries, or asset management strategies.

• Any documentation that outlines processes for cross-functional collaboration, particularly with performance marketing or product teams, emphasizing efficiency and clarity.

📝 Enhancement Note: The portfolio requirements are framed around demonstrating process, strategic thinking, and measurable impact, aligning with the operational demands of managing creative assets and campaigns efficiently.

💵 Compensation & Benefits

Salary Range:

Given the location (Monterrey, Nuevo León, Mexico), the experience level (2-5 years), and the specialized nature of the role (expert proficiency in Figma/Adobe Suite, brand + performance creative), a competitive annual salary range for a Creative Designer is estimated between MXN $450,000 to MXN $750,000. This range is based on industry benchmarks for similar roles in major Mexican tech and marketing hubs, considering the company's focus on B2C marketing and digital campaigns.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage.

• Opportunities for professional development, including workshops and training in emerging design technologies and marketing strategies.

• Generous paid time off and holidays.

• Potential for participation in company stock options or equity.

• A vibrant on-site work environment with amenities designed to foster creativity and collaboration. Working Hours:

The standard working hours for this on-site role are expected to be 40 hours per week, typically from Monday to Friday. However, the nature of creative campaign work may occasionally require flexibility to meet project deadlines and campaign launches.

📝 Enhancement Note: The salary estimation is based on research into comparable roles in Monterrey, Mexico, taking into account the specified experience level and the highly sought-after technical skills. The benefits are tailored to attract talent in a competitive market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Rebet operates within the technology and marketing services sector, likely focusing on B2C solutions or platforms that require sophisticated digital marketing strategies. The company's emphasis on creative output suggests a culture that values innovation, aesthetics, and effective communication.

Company Size: While not explicitly stated, the need for a Creative Designer with leadership potential implies a growing or established B2C marketing team within Rebet, likely ranging from 50-250 employees, indicating a dynamic environment with opportunities for impact.

Founded: The founding date of Rebet is not provided, but its presence on a modern job board suggests it is likely a contemporary tech company, potentially established within the last decade, focused on leveraging digital strategies for growth.

Team Structure:

• The Creative Designer will be a key member of the B2C Marketing team, likely reporting to a Marketing Director or Head of Brand & Creative.

• The team structure includes direct reports or collaborators such as a Motion Designer and a Design Intern, indicating a growing creative function.

• This role involves significant cross-functional collaboration with teams like Paid Media, Brand Planning, and Product Marketing, requiring strong partnership and communication skills. Methodology:

• Data-Driven Creative: Emphasis on understanding campaign performance data to inform and iterate on creative design. This involves close partnership with analysts.

• Design System Approach: Utilization of structured design systems and brand guidelines to ensure consistency and efficiency across all visual outputs.

• Agile Campaign Execution: Rapid iteration and adaptation of creative assets based on real-time performance metrics and market feedback.

Company Website: https://rebet.app

📝 Enhancement Note: The company context is inferred from the job description and typical industry practices for tech companies with B2C marketing functions. The emphasis is on how this operational context influences the day-to-day work of a creative professional.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with a strong leadership/mentorship component. It's a step beyond a junior designer, requiring strategic input, creative ownership, and the ability to elevate others. This level demands not just execution skills but also the ability to define and uphold creative standards.

Reporting Structure: The Creative Designer will likely report to a Marketing Manager or Director, overseeing junior designers and collaborating closely with performance marketers, brand strategists, and potentially product teams. This structure offers exposure to strategic decision-making and cross-departmental influence.

Operations Impact: The Creative Designer's impact is measured through the effectiveness of marketing campaigns (conversion rates, engagement metrics), the strength and consistency of the brand's visual identity, and the overall quality and efficiency of the creative production process within the B2C marketing team. This role directly contributes to top-line revenue by driving customer acquisition and engagement through compelling visuals.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director role, managing larger teams and broader creative strategies as the company scales.

• Specialization: Deepen expertise in performance creative, brand strategy, or motion graphics through focused projects and learning opportunities.

• Cross-functional Mastery: Develop a strong understanding of marketing operations, analytics, and product development through ongoing collaboration, potentially leading to roles in integrated marketing or product design strategy.

• Mentorship: Formalize mentorship skills by guiding and developing junior design talent within the organization.

📝 Enhancement Note: The growth analysis focuses on how this role can serve as a stepping stone for operations-minded individuals interested in managing creative processes, teams, and strategic initiatives within a marketing context.

🌐 Work Environment

Office Type: This is an on-site role at Rebet's Monterrey, MX office, suggesting a physical workspace designed to foster collaboration and a strong company culture.

Office Location(s): Monterrey, Nuevo León, Mexico. This location is a major industrial and technological hub in Mexico, offering a dynamic urban environment.

Workspace Context:

• Collaborative Environment: The office is likely set up to encourage interaction between marketing team members and other departments, facilitating seamless communication for campaign execution and brand consistency.

• Tools & Technology: Expect access to up-to-date hardware and software, including the mandated Figma and Adobe Creative Suite, along with other relevant marketing and collaboration tools.

• Team Interaction: Frequent opportunities to engage with the Motion Designer, Design Intern, Paid Media Analysts, and Brand Planners, essential for effective creative direction and campaign development.

Work Schedule: The role requires a standard 40-hour work week, Monday through Friday, in the Monterrey office. While core hours are expected, the dynamic nature of marketing campaigns may necessitate occasional flexibility to meet critical deadlines and launch dates.

📝 Enhancement Note: The description emphasizes the physical workspace and its role in enabling efficient, collaborative operations, which is crucial for roles that require seamless interaction and process adherence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output alignment with Rebet's needs.

• Portfolio Presentation & Creative Challenge: A session where candidates present their portfolio, discussing key projects, their creative process, and how they approach brand identity and performance creative. This may include a live or take-home creative challenge focused on solving a specific design problem relevant to Rebet's B2C marketing.

• Team & Stakeholder Interviews: Meetings with key team members, including potential direct reports (Motion Designer, Design Intern) and cross-functional partners (e.g., Paid Media Analyst, Brand Planner), to evaluate collaboration style, communication skills, and cultural fit.

• Hiring Manager/Director Interview: A final interview to discuss strategic vision, leadership potential, and overall fit for the role and company.

Portfolio Review Tips:

• Highlight B2C Success: Showcase campaigns that demonstrate a clear understanding of the B2C audience and measurable results (e.g., engagement, conversion).

• Process Over Product: For each project, clearly articulate your thought process, problem-solving approach, and how you arrived at the final design solution. Emphasize strategic decisions.

• Showcase Design Systems: Include examples of how you have built or maintained design systems, demonstrating your ability to create scalable and consistent visual frameworks.

• Brand vs. Performance: Clearly delineate projects that focused on pure brand building versus those optimized for performance, explaining the strategic rationale and outcomes for each.

• Creative Direction Examples: If possible, include examples or descriptions of how you've guided other designers or provided constructive feedback to elevate creative work.

Challenge Preparation:

• Understand Rebet's Brand: Research Rebet's current brand identity, target audience, and marketing efforts.

• Performance Creative Principles: Be ready to discuss what makes effective digital ads, referencing specific platforms (Meta, TikTok) and metrics.

• Design System Thinking: Prepare to discuss how you would approach building or evolving a design system for a company like Rebet.

• Collaboration Scenarios: Think about how you would handle common cross-functional challenges, such as aligning brand vision with performance goals or managing feedback from non-design stakeholders.

📝 Enhancement Note: The interview process and portfolio tips are framed to help candidates demonstrate their operational capabilities in managing creative projects, collaborating across departments, and delivering measurable results, aligning with the operational mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for all aspects of design, prototyping, and collaborative workflows. Proficiency should extend to advanced features for design system management and team handoffs.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign): Essential for detailed graphic design, image manipulation, and layout production.

• Adobe After Effects (Preferred): Useful for conceptualizing motion graphics and collaborating with motion designers, indicating a need for understanding animation principles.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with how performance data is tracked and reported (e.g., via tools used by the Paid Media Analyst) is crucial. Understanding metrics like CTR, conversion rates, and engagement is key to designing effective performance creative. CRM & Automation:

• Familiarity with how creative assets are deployed across CRM platforms or marketing automation tools (e.g., email builders, ad platforms) would be beneficial for understanding the end-to-end process of campaign execution.

📝 Enhancement Note: The emphasis on specific software tools like Figma and Adobe Creative Suite, along with the understanding of performance analytics, highlights the technical and operational requirements of the role.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A commitment to producing high-quality, visually compelling work that sets a benchmark for the team.

• Data-Informed Creativity: Valuing performance data as a critical input for creative decision-making, driving efficiency and effectiveness.

• Collaborative Spirit: Fostering an environment of open communication and mutual support, especially with junior team members and cross-functional partners.

• Proactive Improvement: A drive to continuously evolve brand identity, design systems, and creative processes to meet business objectives.

• Strategic Vision: Ability to see beyond execution and contribute to the strategic direction of the brand and its marketing efforts.

Collaboration Style:

• Mentorship-Focused: Actively guiding and developing junior designers, providing constructive feedback and sharing knowledge.

• Cross-Functional Partnership: Working closely with performance marketers, brand strategists, and other teams to ensure creative aligns with broader business goals and is optimized for various channels.

• Feedback Integration: Openness to receiving and providing feedback, using it to refine creative direction and improve overall output.

📝 Enhancement Note: The "Operations Values" are framed to reflect principles of efficiency, data-driven decision-making, and continuous improvement, which are core to operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be creating visually appealing brand assets that also meet stringent performance marketing objectives, requiring a nuanced understanding of both.

• Elevating Junior Talent: Effectively mentoring and directing a Motion Designer and Design Intern to produce work that meets high standards, while also managing your own workload.

• Maintaining Brand Consistency: Ensuring brand integrity across a multitude of touchpoints and marketing initiatives, often with tight deadlines and diverse stakeholders.

• Adapting to Data: Quickly diagnosing underperforming creative and proposing effective, data-backed solutions for testing and iteration.

Learning & Development Opportunities:

• Advanced Performance Creative: Deepen expertise in A/B testing creative elements, understanding conversion rate optimization (CRO) principles, and mastering campaign-specific design nuances for platforms like Meta and TikTok.

• Motion Graphics: Develop foundational skills or enhance collaboration with the Motion Designer to incorporate more dynamic visual elements into campaigns.

• Brand Strategy Integration: Gain a deeper understanding of how brand strategy is translated into visual execution and marketing campaigns, potentially leading to more strategic brand roles.

• Leadership Development: Hone mentorship and team leadership skills through direct guidance of junior designers and collaboration with senior marketing leadership.

📝 Enhancement Note: The challenges and growth opportunities are described in a way that emphasizes problem-solving, strategic adaptation, and skill development relevant to operations—areas that appeal to professionals focused on continuous improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a campaign brief into original visual concepts. How do you ensure these concepts are both strategically sound and creatively distinctive?" (Focus on your structured approach, research methods, and idea generation techniques.)

• "How do you balance brand consistency with the need for performance-driven creative across different digital channels like Meta and TikTok?" (Prepare to discuss specific strategies, platform considerations, and how you measure success.)

• "Walk us through a time you had to provide constructive creative direction to another designer or team member. What was the situation, your approach, and the outcome?" (Highlight your mentorship style, communication skills, and ability to elevate others' work.) Company & Culture Questions:

• "Based on our brand and marketing efforts, what opportunities do you see for evolving Rebet's visual identity or campaign creative?" (Demonstrate your research and strategic thinking about the company.)

• "How would you approach building or evolving a design system for a growing B2C marketing team?" (Discuss your process, the tools you'd use, and how you'd ensure adoption.)

• "Describe a time you had to iterate rapidly on creative assets based on performance data. What did you learn, and how did it impact your subsequent design decisions?" (Showcase your adaptability and data-driven approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the challenge, your role, the strategy, your process, the solution, and the quantifiable results.

• Emphasize Process & Rationale: Don't just show the final designs; explain why you made certain choices, especially regarding brand strategy and performance optimization.

• Highlight Collaboration: If applicable, mention how you collaborated with other teams or individuals to achieve the project's goals.

• Be Ready for a Challenge: Prepare for a potential design exercise that tests your conceptual thinking, speed, and ability to work within constraints, similar to what might be encountered in a real campaign scenario.

📝 Enhancement Note: The interview questions are designed to probe the candidate's strategic thinking, operational process, and ability to manage creative execution effectively, mirroring the analytical rigor expected in operations roles.

📌 Application Steps

To apply for this Creative Designer position at Rebet:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your strongest B2C campaign and brand identity projects that best showcase your conceptual thinking, design execution, and performance-aware approach. Ensure projects highlight your ability to provide creative direction or manage creative systems.

• Tailor Your Resume: Optimize your resume to highlight keywords from the job description, such as "Figma," "Adobe Creative Suite," "Creative Direction," "Brand Identity," "Performance Creative," and "Design System." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your strategic process, problem-solving skills, and how your work drove measurable results for previous employers. Be ready to discuss your approach to collaboration and team mentorship.

• Research Rebet: Thoroughly investigate Rebet's current brand, target audience, and marketing activities. Understand their B2C focus and identify potential areas where your creative vision could add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---