Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Legend

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: December 18, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the development of high-impact visual assets specifically for paid media channels, focusing on driving measurable performance and conversion rates.

• Bridge the critical gap between creative excellence and performance marketing objectives, ensuring all designed assets are both aesthetically compelling and strategically effective.

• Drive the creative strategy for paid campaigns across diverse platforms including Meta, Google, TikTok, and LinkedIn, optimizing for engagement and ROI.

• Utilize advanced design tools and emerging AI-driven workflows to enhance creative output, personalize content, and improve production efficiency.

• Apply data-driven insights and Conversion Rate Optimization (CRO) principles to continuously iterate and improve the effectiveness of all creative assets.

📝 Enhancement Note: While the title is "Creative Designer," the core responsibilities and emphasis on "measurable performance," "paid media channels," "data-driven insights," and "CRO design principles" strongly indicate this role sits within or closely collaborates with Marketing Operations or Performance Marketing teams, focusing on the operational execution of creative strategy to achieve specific business outcomes.

📈 Primary Responsibilities

• Design and produce a wide range of visually compelling and performance-optimized digital assets, including banners, videos, and motion graphics, for paid media campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.

• Develop and execute a comprehensive creative strategy specifically tailored for paid marketing channels, ensuring alignment with overarching campaign goals and performance targets.

• Analyze creative performance metrics (e.g., click-through rates, conversion rates, engagement metrics) to inform ongoing design iterations, A/B testing strategies, and optimization cycles.

• Apply established Conversion Rate Optimization (CRO) design principles, including visual hierarchy, compelling calls-to-action, and persuasive visual storytelling, to maximize clicks, conversions, and user engagement.

• Manage and streamline design workflows to balance creative innovation with production scalability and efficiency, ensuring timely delivery of assets without compromising quality.

• Proactively experiment with and integrate emerging AI-based creative tools to accelerate production speed, enhance concept testing, facilitate personalization at scale, and explore novel creative approaches.

📝 Enhancement Note: The responsibilities clearly emphasize a performance-oriented approach to design, moving beyond traditional creative execution to a data-informed, results-driven methodology essential in modern paid media operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring a strong foundation in design principles and marketing strategy. Equivalent practical experience will also be considered.

Experience: 2-5 years of experience in digital, graphic, or creative design roles, with a strong preference for experience within a Marketing team or agency environment, specifically focused on paid media campaigns.

Required Skills:

• Expertise in industry-standard design software, including Adobe Creative Suite (Photoshop, After Effects, Premiere Pro) and Figma.

• Proficiency in motion design, creating dynamic and engaging video assets and animations for digital platforms.

• Solid understanding of Conversion Rate Optimization (CRO) design principles, including visual hierarchy, user psychology, and effective call-to-action design.

• Familiarity with data-driven creative testing methodologies, such as A/B testing, multivariate testing, and analyzing creative performance metrics to guide design decisions.

• Excellent communication skills, with the ability to articulate design concepts and rationale clearly to stakeholders.

Preferred Skills:

• Experience with emerging AI creative tools for content generation, personalization, and workflow automation.

• Familiarity with various paid media platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads) and their specific creative requirements.

• Understanding of marketing funnels and how creative assets contribute to different stages of the customer journey.

• Basic knowledge of web design principles and UX/UI considerations for digital ad formats.

📝 Enhancement Note: The emphasis on specific tools like Adobe Creative Suite and Figma, combined with CRO and data-driven testing, points to a need for a designer who is not only visually skilled but also operationally minded and focused on business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 case studies demonstrating successful paid media creative campaigns.

• Each case study should clearly articulate the campaign objective, target audience, creative strategy, design execution, and quantifiable results (e.g., CTR improvements, conversion rate increases, CPA reduction).

• Include examples of diverse asset types, such as static banners, animated GIFs, short-form videos, and social media ad creatives.

• Highlight projects where data analysis and A/B testing directly influenced design decisions and led to measurable performance improvements.

Process Documentation:

• Be prepared to discuss your personal design workflow from brief to final delivery, including how you manage feedback, revisions, and stakeholder approvals.

• Articulate your approach to collaborating with performance marketing teams, including how you interpret briefs, receive performance data, and iterate on designs based on insights.

• Describe your strategy for leveraging AI tools and automation within your design process to enhance efficiency and explore new creative possibilities.

• Outline your methods for ensuring brand consistency and quality control across a high volume of creative assets for various paid channels.

📝 Enhancement Note: A portfolio demonstrating ROI and performance impact is crucial for this role, as it directly aligns with the "measurable performance" and "data-driven" aspects of the job description.

💵 Compensation & Benefits

Salary Range: For a Creative Designer with 2-5 years of experience in London, England, the estimated annual salary range is typically between £35,000 and £50,000. This estimate is based on industry benchmarks for similar roles in London, considering the cost of living and the specialized skills required (e.g., motion design, CRO, paid media focus). This range can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Pension scheme contribution.

• Access to the latest design tools and technology.

• Potential for hybrid work arrangements or flexible working hours (subject to team needs and performance).

• Employee assistance program (EAP) for well-being support.

Working Hours: The standard working hours are approximately 40 hours per week, typically Monday to Friday. While the role is on-site, Legend may offer flexibility in start and end times, subject to operational needs and team coordination, to accommodate efficient workflow management and collaboration.

📝 Enhancement Note: Salary figures are estimates for London, UK, based on current market data for mid-level creative design roles with a performance marketing focus. Actual compensation will be determined by the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports and Gaming Marketing. Legend operates as a leading global company in this niche, leveraging sports and gaming trends to create engaging marketing experiences for players. This industry demands creativity, agility, and a deep understanding of player psychology and digital engagement.

Company Size: 600+ employees across 22+ countries. This indicates a large, established, and globally distributed organization, offering opportunities for diverse projects and cross-cultural collaboration, while also suggesting a need for standardized processes and efficient internal operations.

Founded: Over 20 years ago. This signifies a company with a strong track record, established market presence, and deep industry expertise, likely having evolved its operational and creative strategies significantly over time.

Team Structure:

• The Creative Designer will be part of the "Paid team," which is a specialized unit focused on performance-driven marketing. This team likely includes performance marketers, media buyers, analysts, and potentially other creative roles.

• Reporting will likely be to a Creative Lead, Head of Paid Media, or Marketing Operations Manager, with direct collaboration across performance marketing specialists.

Methodology:

• Data analysis is central, with a strong emphasis on interpreting creative performance metrics to drive design decisions and optimize campaign effectiveness.

• Workflow planning and optimization strategies are key, as the role involves managing a high volume of assets efficiently and leveraging AI tools for speed and scale.

• Automation and efficiency practices are encouraged, particularly through the adoption of AI in creative production and testing.

Company Website: https://www.legend.com/

📝 Enhancement Note: The company's focus on "player experiences" and its global reach in Sports and Gaming marketing suggest a dynamic, fast-paced, and innovation-driven environment where creative output directly impacts business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer (2-5 years of experience), specifically focused on the operational execution of creative strategies for paid media. It represents a step beyond junior design roles, requiring independent contribution, strategic thinking in design, and a data-informed approach to creative development.

Reporting Structure: The designer will likely report to a Creative Lead or a Manager within the Paid Marketing team. This structure suggests a direct line of communication for creative briefs, feedback, and performance reviews, with opportunities to learn from experienced marketing operations professionals.

Operations Impact: The Creative Designer's work directly impacts Legend's revenue by driving measurable performance through paid media channels. Effective creative execution translates into higher conversion rates, increased customer acquisition, and improved Return on Ad Spend (ROAS), making this role critical to the company's bottom line.

Growth Opportunities:

• Specialization: Develop deep expertise in performance creative design, CRO, and AI-driven creative workflows, becoming a go-to specialist within the company.

• Leadership: Progress to a Senior Creative Designer or Creative Lead role, mentoring junior designers and overseeing creative strategy for larger campaigns.

• Cross-functional Mobility: Transition into roles within Performance Marketing, Marketing Operations, or even Product Marketing, leveraging a strong understanding of creative effectiveness and data analysis.

• Skill Development: Continuous learning in new design tools, AI technologies, and evolving paid media best practices, with company support for training and certifications.

📝 Enhancement Note: The emphasis on performance and data makes this role an excellent stepping stone for operations-minded creatives looking to build a career at the intersection of design and business results.

🌐 Work Environment

Office Type: The role is on-site in London, indicating a traditional office-based work environment. This setting facilitates in-person collaboration, team cohesion, and immediate access to resources and team members.

Office Location(s): London, England. Specific office address details would be provided upon inquiry or during the interview process. This location offers access to a vibrant professional network and a major business hub.

Workspace Context:

• The workspace is likely designed to foster collaboration, with open-plan areas, meeting rooms, and potentially dedicated creative studios.

• Access to high-performance workstations, the latest design software, and other necessary technology will be provided to support efficient creative production.

• Opportunities for direct interaction with the Paid team and other creative professionals will be frequent, encouraging knowledge sharing and collective problem-solving.

Work Schedule: A standard 40-hour work week, Monday to Friday, is typical. While on-site, there may be some flexibility in daily start and end times to accommodate personal needs, provided that core collaboration hours and project deadlines are met. This structure supports the need for consistent workflow and team availability for operations.

📝 Enhancement Note: The on-site requirement suggests a preference for collaborative team dynamics and direct access to resources, which can be beneficial for complex creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom): Focus on understanding your career aspirations, initial fit with Legend's culture, and a high-level overview of your experience and interest in performance creative. Be ready to briefly discuss your portfolio's focus on paid media.

• 2nd: Interview with our team (1 hour video via Zoom): Expect deeper questions about your design process, tool proficiency (Adobe Suite, Figma), and experience with performance marketing. Be prepared to walk through 1-2 key projects from your portfolio that highlight data-driven design or CRO principles.

• 3rd: Take-home task (3 days to complete): This practical exercise will assess your ability to design effective paid media assets based on a provided brief. It will likely require you to demonstrate your understanding of campaign objectives, target audience, and performance optimization.

• 4th: Final interview with our team (1 hour video via Zoom): This interview will likely involve presenting your take-home task solution and discussing your strategic approach. It's also an opportunity to assess your fit with the team's collaborative style and discuss your long-term career goals within Legend.

Portfolio Review Tips:

• Highlight Performance: Clearly label case studies with quantifiable results. Use metrics like CTR increase, conversion rate lift, CPA reduction, or ROAS improvement.

• Showcase Process: For each project, briefly explain the brief, your thought process, the design decisions made (especially those informed by data or CRO), and the final outcome.

• Demonstrate Versatility: Include examples of different ad formats (display banners, social ads, video) and platforms (Meta, Google, TikTok).

• Explain Your Role: Clearly define your specific contributions if it was a team project.

• Keep it Concise: Focus on quality over quantity. Select your strongest, most relevant work.

Challenge Preparation:

• Understand the Brief: For the take-home task, meticulously analyze the brief to understand the target audience, campaign goals, and desired outcomes.

• Research the Platform: Familiarize yourself with the creative best practices and common ad formats for the specified paid media channels (e.g., TikTok's native look, Meta's aspect ratio requirements).

• Apply CRO Principles: Integrate elements like clear CTAs, compelling headlines, visual hierarchy, and trust signals into your design.

• Consider Scalability: Think about how your design could be adapted for different variations or audiences.

• Time Management: Allocate your time effectively across research, design, and final output preparation.

📝 Enhancement Note: The interview process is structured to progressively assess technical skills, strategic thinking, and practical application, with a significant emphasis on the take-home task and portfolio demonstration of performance-driven design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design, photo manipulation, and video editing. Proficiency in Photoshop, After Effects, and Premiere Pro is explicitly required.

• Figma: A key tool for collaborative design, prototyping, and creating UI elements, especially for digital assets and potentially for team-wide design system management.

• Motion Design Software: Beyond After Effects, familiarity with other animation tools might be beneficial for creating dynamic video content.

Analytics & Reporting:

• Performance Analytics Platforms: While not directly using them for analysis, understanding how to interpret data from platforms like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager is crucial.

• A/B Testing Tools: Experience with tools that facilitate creative testing (e.g., built-in platform functionalities, third-party ad tech) is highly valued.

CRM & Automation:

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks, workflows, and deadlines.

• AI Creative Tools: This is a growing area, and experience or willingness to experiment with AI-powered design assistants, content generators, or personalization engines is a significant advantage.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma, alongside a strong understanding of performance metrics and AI tools, highlights the blend of traditional design craft with modern operational efficiency and data analysis.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value centered around achieving measurable results and demonstrating the ROI of creative efforts. Designs are not just aesthetically pleasing but must perform.

• Data-Informed: Decisions are guided by data and analytics, fostering a culture of continuous improvement and iterative design based on performance insights.

• Efficiency & Scalability: Valuing streamlined workflows, effective use of tools (including AI), and the ability to produce high-quality assets at scale to meet the demands of paid media campaigns.

• Collaboration: Encouraging open communication and teamwork with performance marketers, analysts, and other stakeholders to ensure creative alignment and shared success.

• Innovation: Embracing new technologies, creative approaches, and AI tools to push boundaries and stay ahead in the dynamic paid media landscape.

Collaboration Style:

• Cross-functional Integration: Close working relationships with performance marketers are essential, involving regular communication to understand campaign objectives, target audiences, and performance feedback.

• Feedback Loops: An open culture for providing and receiving constructive feedback on designs, both from peers and performance analysts, to refine assets and strategies.

• Knowledge Sharing: Encouraging the sharing of insights on creative trends, new tools, and successful campaign elements to elevate the entire team's capabilities.

📝 Enhancement Note: The team culture appears to be highly pragmatic and results-oriented, valuing collaboration and innovation within the framework of driving measurable business outcomes through creative execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually engaging and innovative designs that also adhere strictly to performance metrics and CRO principles, avoiding purely aesthetic choices.

• Rapid Iteration & Volume: Keeping pace with the demand for a high volume of creative assets across multiple paid media channels, requiring efficient workflows and quick turnaround times.

• Adapting to Platform Changes: Staying current with the evolving requirements and best practices of diverse advertising platforms (Meta, Google, TikTok, etc.) and their creative specifications.

• Leveraging AI Effectively: Integrating new AI tools into the design process in a way that enhances, rather than replaces, human creativity and strategic oversight, while ensuring brand integrity.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in performance creative, CRO, motion graphics, and advanced design software.

• Industry Conferences & Certifications: Support for attending relevant marketing and design conferences, and pursuing certifications in areas like Google Ads creative or specific design tools.

• Mentorship: Access to experienced performance marketers and creative leads who can provide guidance on career development, strategic thinking, and operational best practices.

• Experimentation: A culture that encourages exploring new design techniques, AI tools, and creative concepts, fostering continuous learning and skill enhancement.

📝 Enhancement Note: The challenges presented are typical of high-growth, performance-focused marketing environments, offering significant opportunities for skill development and career advancement for proactive individuals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a creative asset that significantly improved campaign performance. What was your process, what metrics did you focus on, and what was the outcome?"

  • Preparation: Prepare a specific case study from your portfolio that clearly demonstrates a link between your design choices and measurable results. Quantify the impact with data (e.g., CTR increase, conversion rate lift).

• "How do you approach balancing creative innovation with the need for data-driven optimization in paid media?"

  • Preparation: Discuss your methodology for interpreting performance data, identifying design opportunities, and iterating on creative. Highlight your understanding of A/B testing and CRO principles.

• "Walk us through your design process for a complex paid media campaign, from brief to final delivery, including how you collaborate with performance marketers."

Company & Culture Questions:

• "What interests you about Legend's work in the sports and gaming industry, and how do you see your creative skills contributing to player experiences?"

  • Preparation: Research Legend's recent campaigns, company values, and its position in the market. Connect your passion for design with the company's mission.

• "How do you approach receiving constructive criticism on your designs, especially from data analysts or performance marketers?"

  • Preparation: Emphasize your openness to feedback, your understanding that performance is key, and your ability to use critique to improve designs.

• "Where do you see yourself in your career in 3-5 years, and how does this role align with your growth aspirations?"

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your portfolio's focus (paid media, performance-driven). Then, present 2-3 key case studies in detail.

• Quantify Everything: For each case study, present the objective, your role, the creative solution, and the quantifiable results. Use clear visuals and data points.

• Explain Your "Why": Articulate the strategic thinking behind your design choices – why you used certain colors, layouts, CTAs, or imagery, linking them to CRO principles or performance goals.

• Showcase Versatility: Include examples of different ad formats and platforms to demonstrate adaptability.

• Be Ready for Questions: Anticipate questions about your process, tool choices, and how you would approach specific challenges mentioned in the job description.

📝 Enhancement Note: The interview preparation focuses heavily on demonstrating a performance-oriented mindset, data literacy, and the ability to translate creative skills into tangible business outcomes, crucial for operations roles.

📌 Application Steps

To apply for this operations-focused creative design position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Ensure your submitted portfolio prominently features projects related to paid media, performance marketing, and conversion rate optimization. Highlight quantifiable results and your specific contributions to campaign success.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "paid media creative," "performance marketing design," "CRO," "Adobe Creative Suite," "Figma," "motion graphics," and "data-driven insights." Quantify achievements wherever possible.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your design process, performance impact, and collaboration style. Be ready to present your portfolio and discuss specific case studies.

• Company Research: Deeply research Legend's work in the sports and gaming industry, their marketing strategies, and their company culture. Understand their player-centric approach and how creative design contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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