Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Freebird

Location: United Kingdom

Job Type: FULL_TIME

Category: Creative Design / Marketing Operations

Date Posted: 2026-08-20

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual creative strategy and execution across multiple direct-to-consumer (DTC) channels, including email, paid social, Amazon listings, web assets, and landing pages.

• Translate brand guidelines and established design systems into polished, production-ready creative assets for diverse platforms.

• Conceptualize and execute end-to-end marketing campaigns, balancing strategic thinking with hands-on asset production.

• Collaborate closely with performance creative, paid media, retention, Amazon, CRO, and growth teams to ensure brand consistency and campaign effectiveness.

📝 Enhancement Note: While this role is for a Creative Designer, its focus on DTC channels, campaign execution, and collaboration with performance marketing teams positions it closely to Marketing Operations functions, particularly in asset creation and campaign deployment. The emphasis on a design system and platform adaptation also highlights operational aspects of creative production.

📈 Primary Responsibilities

• Design and produce high-quality creative assets for Email, Paid Ads (Social), Amazon listings, Web Assets, and Landing Pages, ensuring brand consistency and platform-specific optimization.

• Develop and adapt creative concepts and assets to meet the unique specifications, formats, and guidelines of each individual marketing channel.

• Conceptualize and build full marketing campaigns from initial brief through to finished, production-ready assets.

• Execute fast-turnaround, polished asset requests (e.g., email creatives, ad variations, landing page tweaks) on the same day when required by business needs.

• Proactively manage and prioritize personal workload to consistently meet deadlines for multiple concurrent projects.

• Contribute to and elevate the Freebird design system by identifying gaps or opportunities for improvement as product lines and channels expand.

• Partner closely with internal teams (Email, Paid Media, Amazon, Web/CRO, Growth) to understand channel-specific creative requirements and business objectives.

• Communicate proactively regarding project status, potential blockers, and evolving priorities to stakeholders.

📝 Enhancement Note: The breadth of responsibilities, from campaign concepting to rapid asset production across multiple channels, indicates a highly operational and execution-focused creative role. The requirement to work within and contribute to a design system also points to a need for structured creative processes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 5+ years of in-house design experience specifically within a Direct-to-Consumer (DTC) brand environment.

Required Skills:

• Advanced proficiency in Figma for design, prototyping, and asset production.

• Proven ability to design consistently within an established design system and brand guidelines.

• Demonstrated experience adapting designs to the specific requirements and guidelines of diverse platforms, including Email, Paid Social, Amazon listings, Web Assets, and Landing Pages.

• Strong portfolio showcasing a proven track record of high-quality, polished, and on-brand creative work across various marketing channels.

• Reliable track record of consistently meeting deadlines, managing multiple concurrent projects effectively, and prioritizing workload.

• Excellent collaboration and communication skills, with experience partnering with performance creative, paid media, retention, Amazon, CRO, and growth teams.

• Natural instinct for generating new ideas and bringing fresh creative perspectives to marketing initiatives. Preferred Skills:

• Experience with animation or motion graphics for digital ads and email.

• Familiarity with A/B testing creative variations and analyzing performance data to inform design decisions.

• Basic understanding of HTML/CSS for email builds or web asset implementation.

• Experience in a fast-paced, high-growth DTC environment.

📝 Enhancement Note: The emphasis on Figma, design systems, and platform-specific adaptation highlights the technical and operational rigor expected. The requirement for a strong portfolio demonstrating DTC experience is crucial for candidates to showcase their ability to deliver results in a performance-oriented environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of in-house design experience at a DTC brand.

• Showcase a proven track record of high-quality, polished, and consistently on-brand creative work across Email, Paid Ads, Amazon listings, Web Assets, and Landing Pages.

• Include case studies or examples that highlight the ability to design within and elevate an established design system.

• Provide examples of how you've adapted creative concepts and assets to the specific formats and guidelines of different platforms.

• Demonstrate experience in concepting and executing full marketing campaigns, as well as handling fast-turnaround asset requests. Process Documentation:

• Evidence of workflow management and prioritization skills, showcasing how you've successfully managed multiple concurrent projects and met deadlines.

• Examples of collaboration with cross-functional teams (e.g., performance marketing, retention, e-commerce) and how you integrated their feedback into the creative process.

• Visual examples of how you've maintained brand consistency across diverse channels and adapted designs to platform-specific requirements.

• Potential inclusion of process maps or explanations of how you approach campaign concepting and asset production from brief to final delivery.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills within a commercial, multi-channel DTC context. This emphasizes a need for candidates to showcase not just aesthetic ability but also process efficiency and adaptability.

💵 Compensation & Benefits

Salary Range: £45,000 - £65,000 per annum, depending on experience and qualifications.

Benefits:

• Remote-Friendly Work Environment: Enjoy the flexibility and autonomy of a fully remote role, allowing you to work from anywhere within the United Kingdom.

• Unlimited Paid Time Off (PTO): Recharge and take time off whenever you need it, without the constraint of counting days, fostering a healthy work-life balance.

• Impactful Work: See your design decisions come to life rapidly across various channels, contributing directly to the growth of a 9-figure DTC brand.

• Collaborative Culture: Be part of a kind, people-focused team that values open communication, strong collaboration, and mutual support.

• Growth & Innovation: Thrive in an environment that embraces change, continuous improvement, and fearless innovation, with opportunities to scale a leading DTC brand.

• Autonomy and Trust: Experience a work culture that provides significant autonomy and places trust in your ability to deliver results.

Working Hours: Approximately 40 hours per week, with flexibility offered due to the remote nature of the role. Core working hours may be established for team collaboration, but overall schedule is adaptable.

📝 Enhancement Note: Based on the experience level (5-10 years), the DTC industry context, and the location (United Kingdom), a salary range of £45,000-£65,000 is estimated. This aligns with industry benchmarks for experienced creative professionals in remote roles within the UK. The benefits are directly extracted from the provided text, highlighting the appeal of remote work and unlimited PTO.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, focused on grooming products.

Company Size: Freebird is described as a 9-figure brand, indicating significant revenue and likely a mid-to-large size company in terms of employees, possibly ranging from 50-250+ employees, with a strong presence in paid acquisition.

Founded: The founding date is not specified, but the company has achieved 9-figure revenue, suggesting a mature yet rapidly growing business.

Team Structure:

• The Creative Designer will likely be part of a broader Marketing or Brand team.

• Collaboration will be extensive with specific departments: Email Marketing, Paid Media (Paid Social), Amazon Marketplace team, Web/CRO (Conversion Rate Optimization), and Growth teams.

• There may be other designers within the team, fostering a collaborative environment for sharing ideas and providing feedback.

• The structure emphasizes cross-functional partnerships rather than strict hierarchies, typical of fast-paced DTC environments. Methodology:

• Data-Driven Creativity: While focused on creative output, the role is embedded within a performance marketing engine. This implies that design decisions are informed by data, A/B testing, and channel performance metrics.

• Agile Production: The need for "fast-turn, one-off asset requests" alongside full campaign conceptualization points to an agile approach to creative production, prioritizing speed and adaptability.

• Design System Centricity: A strong emphasis on a design system suggests a commitment to scalable, consistent, and efficient creative processes.

• Ownership and Execution: The company culture values high ownership and results-driven execution, meaning individuals are empowered to take initiative and are accountable for their output.

Company Website: myfreebird.com

📝 Enhancement Note: The company's description as a "9-figure DTC brand" and its focus on a strong paid acquisition engine are key indicators for a creative role. This means the creative output is directly tied to performance metrics and revenue generation, requiring a blend of creative vision and commercial acumen.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-to-senior level within the creative function. It demands a high degree of autonomy and the ability to manage a diverse range of creative tasks independently. The "Creative Designer" title, combined with the responsibilities, suggests a focus on execution and tactical implementation within the broader marketing strategy.

Reporting Structure: The Creative Designer will report into a Design Lead, Creative Director, or potentially a Marketing Director. They will work closely with various department leads (Email, Paid Media, Amazon, CRO, Growth) who act as key stakeholders for their creative output.

Operations Impact: The Creative Designer's work directly impacts Freebird's revenue through enhanced customer engagement, conversion rates, and brand perception across all customer touchpoints. Their ability to deliver compelling, on-brand creative for paid ads, emails, and e-commerce platforms directly influences customer acquisition, retention, and overall sales performance.

Growth Opportunities:

• Specialization within DTC: Deepen expertise in designing for specific high-impact DTC channels like paid social, email marketing automation, and e-commerce platforms (Amazon).

• Creative Leadership: Progress into senior design roles, potentially leading specific creative initiatives or mentoring junior designers as the team grows.

• Brand System Evolution: Take on more responsibility for evolving and managing the Freebird design system, contributing to its strategic development.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, CRO, and e-commerce operations through close collaboration, potentially leading to hybrid roles or specialized marketing operations functions.

📝 Enhancement Note: The role offers significant growth potential within the DTC space, moving beyond pure design execution to influencing brand strategy and operational efficiency of creative production. The emphasis on impact and collaboration with performance teams suggests a clear path for career advancement in a results-oriented environment.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office for day-to-day operations. The company operates virtually, leveraging digital tools for communication and collaboration.

Office Location(s): The role is restricted to candidates located within the United Kingdom. While remote, there may be an expectation for occasional in-person meetings or team retreats, though this is not explicitly stated and is less common for fully remote roles.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying on platforms like Figma, Slack, email, and project management tools for all interactions.

• Tools and Technology: Access to and proficiency with Figma is essential. Other tools likely include cloud storage (e.g., Google Drive, Dropbox), communication platforms (e.g., Slack, Zoom), and potentially project management software (e.g., Asana, Trello).

• Team Interaction: While remote, opportunities for interaction will exist through virtual meetings, team channels, and collaborative design sessions within Figma. The culture emphasizes open communication and support.

Work Schedule: While the standard is approximately 40 hours per week, the fully remote nature offers significant flexibility. This allows designers to structure their day to optimize productivity, manage personal commitments, and align with team collaboration needs. Adherence to deadlines remains paramount.

📝 Enhancement Note: The fully remote setup in the UK implies a need for strong self-discipline, excellent time management, and proficiency with remote collaboration tools. The company's culture description suggests that despite being remote, there's an emphasis on team connection and support.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation: Expect to present your portfolio, highlighting specific projects that demonstrate your ability to design across various DTC channels, work within design systems, and handle campaign concepting and production. Be prepared to discuss your process, creative decisions, and results.

• Skills Assessment: A practical exercise or technical interview, likely involving a design challenge in Figma, focusing on adapting creative to specific platform requirements or conceptualizing a campaign element.

• Team/Stakeholder Interviews: Discussions with potential team members and key stakeholders from departments like Paid Media, Email, or CRO to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A concluding conversation with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Showcase Versatility: Ensure your portfolio prominently features work across Email, Paid Ads, Amazon listings, Web Assets, and Landing Pages.

• Highlight Design System Application: Include projects where you've explicitly worked within or contributed to a design system. Explain your approach to maintaining consistency.

• Demonstrate DTC Relevance: Prioritize projects from DTC brands, showcasing an understanding of performance-driven creative and customer acquisition strategies.

• Detail Your Process: For each project, clearly articulate the brief, your thought process, design decisions, challenges faced, and the outcomes or impact achieved. Use case study format where possible.

• Figma Proficiency: Be ready to discuss your Figma workflow and potentially demonstrate specific techniques during a live design challenge.

• Quantify Results: If possible, include metrics or data that illustrate the success of your designs (e.g., conversion rate improvements, engagement increases).

Challenge Preparation:

• Platform Adaptation: Practice creating assets for different platforms quickly, considering their unique constraints and best practices.

• Design System Application: Be ready to apply a hypothetical design system or adapt to a given brand guide under time pressure.

• Concepting: Prepare to brainstorm campaign ideas or creative angles for a given product or objective.

• Communication: Practice articulating your design decisions and process clearly and concisely, as if presenting to a non-design stakeholder.

📝 Enhancement Note: The emphasis on a portfolio review and a potential design challenge in Figma indicates that practical skills and demonstrable experience are paramount. Candidates should prepare to showcase their ability to execute within specific constraints and collaborate effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for all design, prototyping, and asset creation tasks. This is the core design tool for the role.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, proficiency in these tools may be beneficial for asset preparation, image editing, or specific graphic elements.

Analytics & Reporting:

• Familiarity with understanding and applying insights from performance data provided by teams using analytics tools (e.g., Google Analytics, platform-specific ad managers, email marketing platform analytics). The designer will need to interpret how creative impacts these metrics. CRM & Automation:

• While not directly managing CRM or automation platforms, an understanding of how creative assets are deployed through email marketing platforms (e.g., Klaviyo, Mailchimp) and ad platforms (e.g., Meta Ads Manager, Google Ads) is crucial for designing effective assets. Other Potential Tools:

• Project Management Software: Tools like Asana, Trello, or Jira for managing tasks and workflows.

• Communication Platforms: Slack, Microsoft Teams, Zoom for daily interaction and collaboration.

• Cloud Storage: Google Drive, Dropbox for file sharing and asset management.

📝 Enhancement Note: The explicit mention of Figma as a core requirement, alongside the need to design for various platforms, underscores the technical and operational demands of this creative role. Designers must be adept at using modern digital design tools to produce platform-specific, performance-oriented assets.

👥 Team Culture & Values

Operations Values:

• Execution & Results-Driven: A strong emphasis on getting things done and achieving measurable outcomes. The company culture thrives on action and impact.

• High Ownership: Individuals are empowered and expected to take full responsibility for their work, driving projects forward with minimal oversight.

• Collaboration & Communication: Open, honest, and proactive communication is key, especially in a remote setting. Team members are expected to work together effectively and support each other.

• Continuous Improvement: A mindset of never settling, always looking for ways to innovate, improve processes, and elevate the quality of work.

• Simplicity & Agility: Moving fast, keeping processes streamlined, and embracing innovation without fear of failure.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with performance marketers, retention specialists, and e-commerce managers, requiring strong collaboration to align creative with business goals.

• Feedback-Oriented: A culture that encourages constructive feedback to refine creative output and improve designs.

• Knowledge Sharing: While not explicitly stated, a collaborative remote environment typically fosters informal knowledge sharing through team channels and discussions.

• Agile Response: The ability to collaborate quickly on fast-turnaround requests is a hallmark of the team's operational style.

📝 Enhancement Note: The company's values are deeply intertwined with operational efficiency and a results-oriented approach. For a Creative Designer, this means understanding that creative work is a critical component of the broader marketing operations engine, directly contributing to business performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce both full campaign concepts and same-day asset requests requires exceptional time management and the ability to maintain high quality under pressure.

• Platform Adaptation Complexity: Consistently adapting creative to the unique specifications and best practices of diverse platforms (Email, Paid Social, Amazon, Web) can be demanding.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across a wide range of touchpoints while catering to platform-specific needs requires rigorous adherence to brand guidelines and design systems.

• Remote Collaboration Effectiveness: Navigating communication and collaboration seamlessly in a fully remote environment, especially when working with multiple cross-functional teams.

Learning & Development Opportunities:

• DTC Performance Creative Expertise: Gain deep insights into what makes creative perform well in high-volume DTC acquisition channels, enhancing your value as a performance-focused designer.

• Design System Mastery: Become an expert in building, maintaining, and leveraging design systems for scalable and efficient creative production.

• Cross-Functional Acumen: Develop a strong understanding of performance marketing, e-commerce operations, and CRO strategies through daily interaction with these teams.

• Impactful Brand Building: Contribute significantly to the growth and brand presence of a rapidly scaling 9-figure DTC company, offering a tangible sense of accomplishment.

📝 Enhancement Note: The challenges presented are inherent to high-growth DTC environments that rely heavily on optimized creative across multiple channels. The growth opportunities focus on developing specialized skills within this dynamic sector, making the role attractive for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for multiple channels simultaneously. How did you ensure brand consistency while adapting to platform-specific requirements?" (Focus on your process, use of design systems, and how you managed deliverables.)

• "Walk us through a campaign you conceptualized and executed from start to finish. What was your role, what were the key creative decisions, and what was the outcome?" (Prepare a specific case study from your portfolio, highlighting your strategic thinking and impact.)

• "How would you approach designing an Amazon listing creative for a new product, considering Freebird's brand guidelines and the platform's unique constraints?" (Demonstrate your understanding of platform-specific design and brand application.) Company & Culture Questions:

• "What interests you about Freebird and our mission to redefine grooming for the modern consumer?" (Research the brand, its products, and its market position.)

• "How do you approach collaborating with performance marketing teams? What's your experience with receiving and incorporating feedback on creative assets?" (Highlight your communication style and ability to work with data-driven stakeholders.)

• "What does 'high ownership' and 'fast-moving culture' mean to you in a design context?" (Align your work ethic and approach with the company's stated values.) Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your strongest projects that best represent the requirements of this role (DTC experience, multi-channel design, design system use, campaign concepting).

• Tell a Story: For each project, clearly articulate the problem, your solution (design process and decisions), and the results or impact. Use visuals effectively.

• Highlight Figma Proficiency: Be ready to discuss your Figma workflow and potentially demonstrate specific techniques or features you utilize.

• Address Platform Adaptation: Explicitly show how you've adapted creative for different channels within your presented projects.

• Quantify Results: If possible, present metrics that demonstrate the success of your designs, such as conversion rate improvements or engagement lifts.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of performance marketing, operational efficiency, and the ability to thrive in a fast-paced, remote DTC environment. Portfolio presentation is critical for showcasing practical application of skills.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature projects showcasing your experience with DTC brands, multi-channel creative execution (Email, Paid Social, Amazon, Web), and proficiency with Figma. Prioritize case studies demonstrating campaign concepting and adaptation to platform-specific requirements.

• Resume Optimization: Ensure your resume clearly highlights 5+ years of in-house DTC design experience, advanced Figma skills, and proven success in meeting deadlines and collaborating with performance marketing teams. Use keywords like "Visual Design," "Figma," "DTC Marketing," "Campaign Concepting," and "Platform Adaptation."

• Interview Preparation: Practice articulating your design process, creative decision-making, and the impact of your work using specific examples from your portfolio. Prepare to discuss how you would approach challenges specific to Freebird's channels and brand.

• Company Research: Thoroughly research Freebird, its products, target audience, and brand positioning. Understand their marketing channels and consider how your creative approach aligns with their DTC strategy and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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