Creative Designer & Brand Direction Lead

📍 Job Overview

Job Title: Creative Designer & Brand Direction Lead

Company: America & Beyond

Location: Gurgaon, Haryana, India

Job Type: FULL_TIME

Category: Creative & Brand Operations / Marketing Operations

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the visual direction and overall aesthetic presentation of the America & Beyond brand across all digital platforms.

• Conceptualize and drive creative campaign ideas, ensuring premium fashion and lifestyle aesthetics are consistently represented.

• Own the creative direction for email marketing campaigns, including content curation, storytelling angles, and visual execution.

• Manage website content and design direction, ensuring a cohesive and engaging brand experience from homepage to product pages.

• Develop and execute engaging Instagram story content, maintaining brand consistency and catering to US audience timings.

📝 Enhancement Note: This role is positioned as a "brand custodian," indicating a high level of ownership and responsibility for the brand's visual identity and creative output, extending beyond typical design tasks to strategic campaign ideation and quality control. The emphasis on "premium fashion aesthetics" and understanding the "US customer" suggests a need for a candidate with a refined eye and market awareness within a high-end consumer context.

📈 Primary Responsibilities

• Email Marketing & Creative Direction: Spearhead content strategy and creative direction for all email campaigns, including product selection, storytelling angles, message framing, CTA optimization, and layout suggestions. Conduct thorough reviews of email copy and design to ensure brand alignment and effectiveness before deployment.

• Website Content & Brand Experience: Drive the creative vision for the company website, encompassing homepage messaging, collection page narratives, product storytelling, promotional banner design, and announcement layouts. Maintain website hygiene by regularly checking for broken links, missing images, content inaccuracies, and formatting errors.

• Social Media & Instagram Stories: Plan, design, and manage Instagram story content, ensuring premium, on-brand layouts and adherence to US audience posting schedules. Maintain a consistent and premium tone across all social media channels.

• Campaign Ideation & Execution: Conceptualize and develop comprehensive campaigns for new arrivals, bestsellers, seasonal collections, product launches, and sales. This includes defining campaign names, creating mood boards, establishing visual direction, crafting compelling copy angles, and devising product presentation strategies.

• Brand Consistency & Quality Control: Conduct comprehensive reviews of all outgoing brand content to ensure uniformity in titles, bullet points, product descriptions, website copy, email messaging, and banner copy. Uphold a premium brand voice across all customer touchpoints and proactively identify and rectify errors before content goes live.

📝 Enhancement Note: The responsibilities clearly indicate a strategic and hands-on role. The emphasis on "owning" content and direction, coupled with "review and approve" actions, signifies a leadership component within the creative execution process. The requirement to "catch errors before content goes live" highlights a critical quality assurance function integral to the role's success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Marketing, Communications, or a related creative field is highly recommended. Educational pursuits that demonstrate a strong understanding of visual arts, branding principles, and digital content creation will be valued.

Experience: 2-5 years of experience in a creative design, brand direction, or digital marketing role, with a demonstrable focus on fashion, lifestyle, or premium consumer brands. Proven experience in leading creative projects from concept to execution is essential.

Required Skills:

• Canva Proficiency: Advanced skills in using Canva for creating professional-grade graphics, layouts, and visual assets.

• Creative Direction: Ability to define and articulate a clear visual and thematic direction for brand campaigns and digital content.

• Brand Aesthetics: Strong sense of premium fashion and lifestyle aesthetics, with a keen eye for visual appeal and brand alignment.

• Website Content & Design: Understanding of website layout principles, user experience (UX) considerations, and content hierarchy for effective digital presentation.

• Email Campaign Design: Familiarity with email marketing best practices, including layout design, content structuring, and CTA placement for engagement.

• Basic Copywriting: Ability to craft clear, concise, and effective copy for banners, headlines, CTAs, and campaign messaging that aligns with the brand voice.

• Campaign Ideation: Proven ability to brainstorm and develop creative concepts for marketing campaigns across various themes and product categories.

• Product Storytelling: Skill in translating product features and brand narratives into compelling visual and written content.

• Instagram Story Design: Expertise in designing visually appealing and engaging Instagram stories that capture audience attention.

• Attention to Detail: Meticulous approach to reviewing and ensuring the accuracy and consistency of all brand communications.

• Creative Briefing: Ability to provide clear, actionable creative briefs to execution teams, ensuring alignment on project goals and deliverables.

Preferred Skills:

• Shopify Understanding: Familiarity with the Shopify e-commerce platform, including its design and content management capabilities.

• Klaviyo/Email Platform Knowledge: Experience with email marketing platforms like Klaviyo, understanding their functionalities for campaign execution and automation.

• Adobe Creative Suite: Proficiency in Photoshop and