Content Designer - WFH #35021

📍 Job Overview

Job Title: Content Designer - WFH #35021

Company: Manila Recruitment (for a US-based outdoor lifestyle company)

Location: Philippines

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-04-24

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in driving off-Amazon growth for a US-based outdoor lifestyle company by creating high-converting creative assets for Meta, TikTok, and Amazon advertising.

• The Content Designer will be responsible for building and scaling a "creative engine" through the consistent production of performance-driven visuals and videos.

• A key aspect of this position involves leveraging advanced AI tools and generative AI workflows to significantly increase creative speed, volume, and variation while maintaining high quality.

• The role demands a strong blend of creative artistry and a data-driven performance mindset, focusing on assets that directly contribute to revenue, customer acquisition, and brand equity.

📝 Enhancement Note: The job title "Content Designer" and the description focusing on "off-Amazon growth," "high-converting content," and "performance marketing" indicate this is not a typical content marketing role focused solely on editorial content. It's a specialized role within performance marketing, requiring a strong understanding of paid media creative effectiveness. The emphasis on AI tools suggests a forward-thinking and efficiency-focused approach.

📈 Primary Responsibilities

• Execute the Creative Engine: Produce 8-10 high-quality performance-driven creatives (video and static) weekly for Meta Ads, focusing on improving CTR, engagement, and conversions.

• Develop Diverse Creative Mix: Create content across five key categories: Product Features, Educational Assets, Lifestyle Aspirations, Brand Storytelling, and User-Generated/Entertainment content.

• Refresh and Optimize Creatives: Develop multiple variations of winning creatives and refresh them every 7-10 days to combat ad fatigue, ensuring strong hooks within the first 2-3 seconds of videos.

• Leverage AI for Scale: Utilize AI tools such as Adobe Firefly, Runway, and Pika for creative ideation, asset generation, video enhancement, and editing, aiming to increase creative output efficiency by 2-3x.

• Design for E-commerce Conversion: Create optimized Amazon listing images, A+ content, infographics, website banners, landing page creatives, and email visuals to support campaigns and promotions across D2C channels.

• Maintain Brand Consistency: Ensure a unified brand identity and messaging across all platforms, aligning creatives with product positioning, customer intent, and funnel stage.

• Analyze and Improve Performance: Collaborate with the Off-Amazon Growth team to translate performance data into new creative directions, identify winning creative patterns, and double down on high-performing assets.

📝 Enhancement Note: The responsibilities clearly outline a performance marketing creative role. The emphasis on specific content categories and the weekly output targets (8-10 creatives) highlight the demanding pace and direct revenue impact expected. The explicit mention of AI tools signifies a requirement for candidates to be current with technological advancements in creative production for digital advertising.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically preferred for roles requiring this level of creative and technical expertise.

Experience: A minimum of 5-6 years of proven experience in graphic design and video editing, specifically within performance marketing contexts. Experience working with US-based D2C/e-commerce brands is highly preferred.

Required Skills:

• Advanced Photo Manipulation: Mastery of Adobe Photoshop.

• Strong Vector Design: Proficiency in Adobe Illustrator.

• Video Editing Expertise: Skilled in Adobe Premiere Pro (or equivalent editing software).

• Performance Marketing Creatives: Demonstrated ability to create conversion-focused assets, not solely aesthetically pleasing designs.

• Understanding of Creative Dynamics: Solid grasp of storyboarding, hooks & pacing, transitions & positioning, color grading, effects, and captions.

• AI Tool Proficiency: Experience with Adobe Firefly, AI video tools (Runway, Pika), and generative AI workflows.

• Portfolio: A strong portfolio showcasing paid social creatives (Meta/TikTok), short-form video ads, and e-commerce/Amazon assets.

• Communication: Good English communication skills (written and verbal).

Preferred Skills:

• Experience with D2C/Ecommerce brands, particularly US-based ones.

• Familiarity with Amazon advertising creative requirements.

• Understanding of A/B testing principles for creative optimization.

📝 Enhancement Note: The experience requirement of 5-6 years, combined with the specific software and AI tool proficiencies, positions this as a mid-to-senior level creative role. The emphasis on "conversion-focused creatives" and "performance marketing" is critical, differentiating it from a general graphic designer position. Candidates should prepare to showcase metrics and results tied to their creative work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Paid Social Creatives: Showcase a range of high-performing static and video ad creative examples for platforms like Meta (Facebook/Instagram) and TikTok, demonstrating an understanding of platform-specific best practices.

• Short-Form Video Ads: Include examples of compelling video ads (ideally under 15-30 seconds) with strong hooks and clear calls to action, demonstrating expertise in pacing, editing, and visual storytelling for immediate impact.

• E-commerce/Amazon Assets: Present examples of Amazon listing images, A+ content, and product infographics that are optimized for conversion, highlighting how design choices influenced customer perception and purchase intent.

• AI-Generated Content Examples: If possible, include examples or case studies demonstrating the use of AI tools in the creative process, showcasing efficiency gains or unique creative outcomes.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their typical workflow for creating a batch of performance creatives, from ideation and scripting to asset creation, AI integration, editing, and final delivery.

• AI Integration Strategy: Be ready to articulate how you integrate AI tools into your workflow to enhance speed, volume, and creative variation without sacrificing quality or brand integrity.

• Performance Feedback Loop: Demonstrate an understanding of how to use performance data (CTR, conversion rates, engagement metrics) to inform future creative iterations and optimize existing assets.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to go beyond aesthetic appeal and explicitly demonstrate the candidate's ability to create assets that drive measurable business results in a performance marketing context. The inclusion of AI tools means candidates should be ready to show how they've applied these technologies.

💵 Compensation & Benefits

Salary Range: Based on the 5-10 years of experience requirement, advanced technical skills (Adobe Suite, AI video tools), and the specific focus on performance marketing for a US-based company, a competitive salary range for a remote Content Designer in the Philippines would typically fall between PHP 80,000 - PHP 150,000 per month, depending on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Full-time employment with a US-based company, offering exposure to international work standards.

• Remote work arrangement, providing flexibility and work-life balance.

• Opportunity to work with a growing outdoor lifestyle brand, contributing to brand narrative and growth.

• Exposure to cutting-edge AI tools and generative AI workflows in creative production.

• Potential for professional development and skill enhancement in performance marketing creative.

• [Specific benefits like health insurance, paid time off, or bonuses would be added if provided by the hiring organization.]

Working Hours: Standard full-time work hours, estimated at 40 hours per week. While remote, the role may require some overlap with US business hours for collaboration, particularly with the Off-Amazon Growth team.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for experienced creative professionals in the Philippines, factoring in the remote nature and the specialized skills required. The benefits are inferred based on typical offerings for remote roles with international companies. The working hours are a standard estimate for full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Lifestyle / E-commerce / Coffee Gear. The company focuses on high-quality, durable coffee gear designed for outdoor enthusiasts, with a strong brand identity built around adventure, simplicity, and functionality.

Company Size: The description implies a rapidly growing company, likely a small to medium-sized enterprise (SME) that is scaling its operations and marketing efforts. This suggests a dynamic, fast-paced environment where individual contributions are highly visible.

Founded: The company is US-based and has established a strong brand identity, suggesting it has been operational for some time and is now in a significant growth phase.

Team Structure:

• The role reports into a marketing or growth team, likely the "Off-Amazon Growth team."

• The Content Designer will likely collaborate closely with marketers, performance specialists, and potentially other creatives.

Methodology:

• Data-Driven Creativity: The company emphasizes using performance data to inform creative decisions and optimize asset effectiveness.

• Agile Production: The need for 8-10 creatives weekly, coupled with rapid refreshing, indicates an agile content production cycle.

• AI-Augmented Workflows: A core methodology involves leveraging AI tools to enhance efficiency and creative output.

• Ownership & Results Focus: The company culture values individuals who take ownership and are driven by delivering tangible results.

Company Website: [Company URL not provided, but inferred to be related to outdoor coffee gear.]

📝 Enhancement Note: The company culture is described as fast-paced, valuing creativity, ownership, and adaptability. The focus on growth and scaling suggests an environment where individuals can make a significant impact. The emphasis on "winning matters" and "grit" points to a competitive and results-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This Content Designer role sits within the creative and marketing operations function, specifically focusing on performance marketing asset creation. With 5-10 years of experience, it's a mid-to-senior level individual contributor role. The focus is on execution and optimization of creative campaigns rather than strategic planning, though input on creative direction is expected.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Performance Marketing, or a Creative Lead within the Off-Amazon Growth team. Collaboration will be cross-functional, with frequent interaction with marketing campaign managers and potentially product teams.

Operations Impact: The Content Designer's work directly impacts key business metrics:

• Revenue: High-converting creatives drive sales through ad platforms and e-commerce channels.

• Customer Acquisition Cost (CAC): Optimized creatives can lower ad spend by improving campaign efficiency (e.g., higher CTR, lower CPM).

• Brand Equity: Consistent, high-quality content reinforces brand identity and builds customer loyalty.

• Scalability: Leveraging AI tools enables the company to scale its marketing efforts efficiently.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific platforms (e.g., TikTok, Meta) or channels (e.g., Amazon advertising).

• Creative Strategy: Transition into a role with more strategic input on overall creative direction and campaign planning.

• Team Leadership: As the company grows, opportunities to lead a creative team or manage freelance resources may arise.

• AI Creative Innovation: Become a go-to expert in leveraging emerging AI technologies for marketing creative, a highly valuable and growing skill set.

📝 Enhancement Note: This role offers a clear path for growth within performance marketing creative specialization, especially with the increasing importance of AI. The impact is direct and measurable, appealing to candidates who want to see the results of their work.

🌐 Work Environment

Office Type: Fully Remote. The company is US-based, but the hiring is for a remote position in the Philippines, indicating a distributed workforce.

Office Location(s): Not applicable, as the role is entirely remote. The hiring company is US-based, but the candidate will be working from their location in the Philippines.

Workspace Context:

• Autonomy: The role requires comfort working independently and managing one's own schedule and tasks.

• Digital Collaboration: Expect to use collaboration tools (e.g., Slack, Asana, Google Workspace) for communication and project management.

• Technology: Access to reliable internet and a suitable home office setup is essential. The company provides access to necessary software and tools, likely cloud-based.

Work Schedule: While the core work is expected to be 40 hours per week, there may be a need for flexibility to attend meetings or coordinate with the US-based team, which operates in a different time zone. This might involve occasional early morning or late evening calls.

📝 Enhancement Note: The fully remote nature is a key selling point. Candidates should be prepared for the self-discipline required and the potential need for asynchronous or slightly adjusted work hours to facilitate cross-time zone collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications and creative output.

• Technical/Skills Interview: A discussion focusing on graphic design, video editing, AI tool proficiency, and performance marketing creative principles. This may involve live editing or software demonstrations.

• Portfolio Review & Case Study: A dedicated session to walk through the candidate's portfolio, discussing specific projects, their role, the creative process, and, crucially, the results and impact (metrics). Candidates will likely be asked to present a case study of a successful campaign or asset.

• Behavioral/Cultural Fit Interview: An assessment of competencies like ownership, work ethic, speed & efficiency, creativity, and communication. This may involve situational questions.

• Final Interview: Potentially with a senior leader or hiring manager to finalize the decision.

Portfolio Review Tips:

• Quantify Results: For each project, highlight specific metrics such as increased CTR, conversion rate improvements, sales generated, or reduction in ad costs. Use numbers and data wherever possible.

• Showcase Process: Be prepared to articulate your creative process, including how you approach briefs, ideate, use AI tools, iterate, and collaborate.

• Highlight AI Usage: If you have examples of AI-enhanced work, be ready to explain the tools used and the benefits achieved (e.g., faster turnaround, more variations).

• Tailor to the Company: Emphasize work that aligns with the outdoor lifestyle brand, e-commerce, and paid social performance.

• Concise Storytelling: Structure your portfolio presentation to tell a clear story for each project: the problem, your solution (creative), and the outcome (results).

Challenge Preparation:

• Creative Challenge: Expect a practical task, such as creating a short video ad concept or a static ad from provided assets, focusing on speed, adherence to brief, and performance-oriented design.

• AI Tool Scenario: You might be asked how you would use AI tools to solve a specific creative problem or scale production for a given campaign.

• Performance Analysis: Be ready to analyze a hypothetical creative's performance and suggest improvements or variations.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and the ability to demonstrate quantifiable results. Candidates must be prepared to discuss their work in detail, linking creative execution to business outcomes. The inclusion of AI suggests that candidates may be tested on their practical application of these tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: Advanced photo manipulation, asset creation, e-commerce listing images.
  • Adobe Illustrator: Vector design for graphics, infographics, and branding elements.
  • Adobe Premiere Pro: Video editing, motion graphics, and final output for ads.

• AI Content Generation Tools:

  • Adobe Firefly: For ideation, image generation, and asset enhancement.
  • RunwayML: AI-powered video editing, generation, and effects.
  • Pika Labs: AI video generation and editing.

Analytics & Reporting:

• Familiarity with performance metrics dashboards (e.g., Meta Ads Manager, TikTok Ads Manager, Amazon Seller Central/Advertising Console) to review creative performance data.

CRM & Automation:

• While not a primary focus, understanding how creatives integrate into marketing automation platforms or CRM systems for campaign deployment might be beneficial.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for workflow management.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The critical differentiator will be demonstrated experience and a proactive approach to using generative AI tools for creative production and scaling. Candidates should highlight any specific AI workflows they have developed.

👥 Team Culture & Values

Operations Values:

• Deliver Results: A strong focus on achieving key performance indicators (KPIs) and driving measurable outcomes through creative work.

• Ownership: Taking responsibility for projects from start to finish, thinking proactively about solutions and potential challenges.

• Winning Matters: A competitive drive and a desire to create the best-performing creative assets possible.

• Speed & Efficiency: The ability to produce high volumes of quality content quickly, especially through the effective use of AI.

• Creativity + Performance Mindset: Balancing aesthetic appeal with the practical needs of performance marketing to drive conversions.

• Attention to Detail: Ensuring pixel-perfect execution and adherence to brand guidelines.

• Work-Ethic: Demonstrating grit, discipline, and a commitment to solving problems and completing tasks, even when challenging.

Collaboration Style:

• Independent but Connected: While working independently, clear and proactive communication with the Off-Amazon Growth team is essential.

• Feedback-Oriented: Openness to receiving and acting on feedback from performance data and team members to improve creative output.

• Proactive Communication: Sharing progress, potential roadblocks, and creative ideas effectively.

📝 Enhancement Note: The company culture strongly emphasizes results, ownership, and a high-octane work ethic. The ideal candidate will be self-driven, adaptable, and focused on continuous improvement through both creative execution and data analysis.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Consistently producing 8-10 high-quality, performance-driven creatives per week requires excellent time management and efficient workflows.

• Balancing Creativity and Performance: Striking the right balance between compelling aesthetics and direct conversion-driving elements can be challenging.

• Adapting to AI: Staying current with rapidly evolving AI technologies and integrating them effectively into workflows requires continuous learning and experimentation.

• Ad Fatigue: Constantly creating fresh, engaging content to prevent ad fatigue and maintain campaign effectiveness across multiple platforms.

• Cross-Time Zone Collaboration: Coordinating effectively with a US-based team while working in the Philippines time zone.

Learning & Development Opportunities:

• AI Creative Mastery: Becoming an expert in utilizing cutting-edge AI tools for content creation, a highly sought-after skill.

• Performance Marketing Insights: Gaining deep knowledge of what drives conversions in paid social and e-commerce advertising.

• Brand Building: Contributing directly to the growth and narrative of a US-based outdoor lifestyle brand.

• Advanced Creative Techniques: Exploring new video editing techniques, motion graphics, and design trends applicable to performance marketing.

📝 Enhancement Note: The challenges are directly related to the role's demands for speed, quality, and innovation. The growth opportunities are significant for individuals looking to specialize in performance creative and AI-driven content production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting video ad for Meta from concept to final delivery. How would you incorporate AI tools into this process?"

• "Walk us through a portfolio piece where your creative directly led to a measurable increase in conversions or revenue. What metrics did you track, and what was the outcome?"

• "How do you balance creative aesthetics with the need for direct performance outcomes in your designs? Can you provide an example?"

Company & Culture Questions:

• "What interests you about our outdoor lifestyle brand and our mission?"

• "How do you approach working independently and managing your time effectively in a remote role?"

• "Describe a time you demonstrated strong ownership or grit to achieve a difficult goal."

Portfolio Presentation Strategy:

• Quantify Everything: For each project presented, be ready to discuss the specific KPIs, your contribution, and the measurable impact. Use percentages, numbers, and clear outcomes.

• Showcase AI Integration: If possible, present a project where AI tools were instrumental and explain the workflow and benefits achieved.

• Focus on Performance: Emphasize how your creative choices were driven by performance goals and audience insights.

• Concise and Engaging: Prepare a presentation that is clear, visually appealing, and effectively tells the story of your work within the allotted time.

📝 Enhancement Note: Prepare to articulate your creative process holistically, from ideation to performance analysis, with a strong emphasis on quantifiable results and the practical application of AI tools. Be ready to discuss how your work directly contributes to business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features performance-driven creatives for paid social (Meta/TikTok) and e-commerce (Amazon). Quantify results for each relevant piece and be prepared to discuss your process, especially your use of AI tools.

• Resume Optimization: Tailor your resume to highlight your 5-10 years of experience in graphic design, video editing, and performance marketing. Use keywords from the job description, such as "conversion-focused creatives," "AI video tools," "paid social," and specific software proficiencies.

• Interview Preparation: Practice articulating your creative process, demonstrating your understanding of performance metrics, and explaining how you leverage AI for creative scaling. Prepare to walk through your portfolio with a focus on results and impact.

• Company Research: Familiarize yourself with the US-based outdoor lifestyle brand's existing marketing, brand identity, and target audience. Understand their values and how your creative approach aligns with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.